📍 Job Overview
Job Title: Graphic & Web Designer (m/f/x)
Company: A.S. Watson Health & Beauty Europe
Location: Vilvoorde, Belgium
Job Type: Full-Time
Category: Graphic Design, Web Design
Date Posted: June 10, 2025
Experience Level: Mid-Level (2-5 years)
Remote Status: Hybrid (Approx. 2 days remote)
🎨 Role Summary
- Contribute to the visual identity of a major health & beauty retailer through graphic and web design.
- Translate marketing briefs into compelling online and offline design assets.
- Maintain and update digital platforms using Content Management Systems and front-end web technologies.
- Develop creative concepts and execute designs for diverse marketing channels including email, social media, and print.
🖼️ Primary Responsibilities
- Design, develop, and publish commercial and corporate information across various online platforms, including company websites, webshops, and internal communication channels.
- Execute graphical design elements for online marketing campaigns, including assets for emails, social media advertising, and banner ads, ensuring brand consistency and visual appeal.
- Create and maintain content pages for websites using HTML, CSS, and potentially JavaScript, focusing on user experience and visual layout.
- Prepare and adapt print materials such as Point of Sale (POS) displays, loyalty cards, flyers, discount vouchers, and brochures, ensuring readiness for publication and adherence to brand guidelines.
- Generate innovative graphic design concepts and translate them into finished design assets that align with marketing objectives and brand strategy.
- Update and manage content within the Content Management System (CMS) for the company's webshops, maintaining product information, promotional banners, and other visual elements.
🎓 Skills & Qualifications
Education: Preferably a Bachelor's degree in Graphic Design, Web Design, Multimedia Design, or a related creative field. Relevant certifications or equivalent practical experience may also be considered.
Experience: 2-5 years of professional experience in graphic design and web design, with a strong portfolio demonstrating expertise in both digital and print media, including examples of online graphics, website elements, and marketing collateral.
Required Skills:
- Proficiency in graphic design software: Adobe Photoshop, Adobe Illustrator, Adobe InDesign (essential for both digital and print work).
- Strong understanding and practical knowledge of web development languages: HTML and CSS (necessary for content page creation and updates).
- Fundamental knowledge of JavaScript for interactive web elements.
- Excellent command of Dutch, French, and English, both written and verbal, for effective communication within a multilingual European organization.
- High degree of accuracy and structured working methods, crucial for managing multiple projects and ensuring design consistency.
- Demonstrated creativity and the ability to develop innovative design concepts that are visually appealing and effective.
- Ability to work under pressure and manage stress effectively in a fast-paced retail environment.
- Strong ability to work independently, taking ownership of tasks from concept to completion.
- Excellent communication skills to collaborate effectively with marketing specialists and other stakeholders.
- Proficiency in Microsoft Excel, Word, and Outlook for general office tasks and project management.
Preferred Skills:
- Experience with Content Management Systems (CMS) for e-commerce platforms.
- Familiarity with UI/UX principles for web design.
- Knowledge of animation or motion graphics software.
- Experience in the retail or health & beauty industry.
🎨 Portfolio & Creative Requirements
Portfolio Essentials:
- A digital portfolio showcasing a range of graphic design and web design projects.
- Include examples of online graphics (banners, social media visuals, email assets).
- Feature examples of website design or content page layouts created using HTML/CSS.
- Demonstrate experience with print materials (flyers, brochures, POS materials).
Process Documentation:
- For selected projects, include brief case studies outlining the project goals, your role, the design process followed (from concept to execution), and the final outcome.
- Highlight how you translated marketing briefs into visual designs.
- Showcase your iterative design process and problem-solving approach.
💵 Compensation & Benefits
Salary Range: While the specific salary range is not provided, based on industry data for Graphic & Web Designer roles in Vilvoorde, Belgium with 2-5 years of experience, the estimated annual gross salary range is typically between €35,000 and €50,000. This estimate is based on average market data for similar roles in the region, considering the cost of living in Belgium and the company's size and industry. The final salary will depend on the candidate's specific experience, skills, and qualifications.
Benefits:
- Competitive salary based on knowledge and experience.
- Meal Vouchers and Eco Vouchers.
- Hospitalization Insurance.
- Work From Home Allowance for hybrid work days.
- Company Laptop.
- 30% Employee Discount on A.S. Watson products (including ICI PARIS XL).
- Flex Income Plan (allowing customization of benefits).
- Access to a well-being partner (BloomUp) for mental health support.
- Invitations to company events.
Working Hours: Full-time position with approximately 40 working hours per week. Offers flexible working hours within a gliding schedule and the possibility of 50% remote work (approximately 2 days per week).
🎯Team & Company Context
🏢 Company & Design Culture
Industry: Retail (Health & Beauty, Perfumeries & Cosmetics)
Company Size: Large (10,001+ employees globally, over 17,000 stores)
Founded: A.S. Watson Group has a long history, being part of CK Hutchison Holdings.
Team Structure:
- This role is likely part of the Marketing or E-commerce team, collaborating closely with Digital Marketing Specialists.
- The design team structure within the European headquarters in Vilvoorde would involve designers responsible for various brands within the group, including ICI PARIS XL.
- Cross-functional collaboration with marketing, e-commerce, and potentially IT teams is expected.
Methodology:
- The company likely utilizes a structured marketing and design workflow, potentially involving brief submissions, design reviews, and approval processes.
- Agile or iterative approaches may be used for digital projects, while print projects would follow a more traditional production pipeline.
- Emphasis on brand guidelines and consistency across all design outputs.
Company Website: https://www.aswatsoncareers.com/
📈 Career & Growth Analysis
Design Career Level: This position is aligned with a Mid-Level Graphic & Web Designer, requiring prior professional experience and the ability to work independently on assigned tasks. The role involves both execution and some level of creative concepting.
Reporting Structure: The role reports to a manager, likely within the Marketing or E-commerce department, such as a Digital Marketing Manager or Design Lead.
Design Impact: Design plays a direct role in the company's commercial success by creating visually appealing and effective marketing materials for online and offline channels, influencing customer perception and driving sales.
Growth Opportunities:
- Potential to specialize further in either graphic design or web design/front-end development.
- Opportunities to take on more complex projects or lead specific design initiatives.
- Advancement to Senior Designer or potential leadership roles within the design or marketing department over time, depending on performance and company structure.
🌐 Work Environment
Studio Type: Corporate office environment with a hybrid work model.
Office Location(s): SCHAARBEEKLEI 499, VILVOORDE, 1800, Belgium. The office is located in Vilvoorde, a municipality just north of Brussels, accessible by public transport and road.
Design Workspace Context:
- The office likely provides dedicated workspace for designers, potentially with access to necessary hardware and software.
- Collaboration spaces for team meetings and cross-functional discussions.
- The hybrid model allows for a blend of focused remote work and in-person collaboration for creative brainstorming and project coordination.
Work Schedule: Full-time with flexible (gliding) working hours, allowing some control over daily start and end times, balanced with core working hours for team collaboration. 50% remote work possibility offers flexibility. This setup is conducive to managing creative workflows while ensuring team connectivity.
📄 Application & Portfolio Review Process
Design Interview Process:
- Initial screening call to assess basic qualifications, language skills, and fit.
- Interview(s) with the hiring manager and potentially other team members, including discussions about your experience, skills, and portfolio.
- A practical design test or challenge might be requested to evaluate your hands-on design and technical abilities.
- Final interview focusing on cultural fit, collaboration style, and potential contributions to the team.
Portfolio Review Tips:
- Curate your portfolio to specifically highlight projects relevant to e-commerce, retail, and health/beauty if possible.
- Clearly present projects that demonstrate your skills in both graphic design (branding, marketing visuals) and web design (HTML/CSS implementation, content pages).
- For each project, briefly explain the brief, your approach, the tools used, and the outcome. Quantify results where possible (e.g., increased engagement, improved conversion).
- Be prepared to discuss your design process in detail, from concept to execution and iteration.
Challenge Preparation:
- If a design challenge is assigned, pay close attention to the brief and any provided brand guidelines.
- Manage your time effectively during the challenge.
- Be prepared to articulate your design decisions and rationale.
- If it involves web elements, ensure your HTML/CSS is clean and well-structured.
ATS Keywords: Graphic Designer, Web Designer, Digital Designer, Print Designer, Marketing Design, E-commerce Design, Retail Design, Health & Beauty, Photoshop, Illustrator, InDesign, Adobe Creative Suite, HTML, CSS, JavaScript, CMS, Content Management System, Email Design, Social Media Graphics, Banner Ads, POS Materials, Flyers, Brochures, Layout, Typography, Branding, Visual Identity, User Interface (UI), User Experience (UX), Creativity, Communication, Collaboration, Independent Work, Attention to Detail, Multilingual, Dutch, French, English, Vilvoorde, Belgium.
🛠 Tools & Technology Stack
Primary Design Tools:
- Adobe Photoshop: Essential for image editing, manipulation, and creating digital graphics. Proficiency expected.
- Adobe Illustrator: Used for creating vector graphics, logos, illustrations, and scalable design assets. Proficiency expected.
- Adobe InDesign: Crucial for layout design of print materials like brochures, flyers, and POS. Proficiency expected.
Collaboration & Handoff:
- Content Management System (CMS): Specific CMS for webshop management. Experience with any CMS is beneficial; training on the specific platform will be provided.
- Microsoft Outlook: For email communication and calendar management.
- Potential use of project management tools (not specified, but common in marketing teams).
Research & Testing:
- While not explicitly mentioned, basic understanding of how design performance is measured in digital marketing (e.g., click-through rates, conversion) could be beneficial.
👥 Team Culture & Values
Design Values:
- Focus on creating visually appealing and commercially effective designs that align with the brand identity of ICI PARIS XL and other A.S. Watson brands.
- Emphasis on accuracy and attention to detail in all design outputs, for both digital and print.
- Value placed on creativity and the ability to develop fresh concepts within established brand guidelines.
- Collaboration with marketing and e-commerce teams to achieve business objectives through design.
Collaboration Style:
- Close collaboration with the Digital Marketing Specialist to translate briefs into design.
- Likely involves design reviews and feedback sessions with team members and stakeholders.
- Requires strong communication skills to explain design choices and receive constructive criticism.
⚡ Challenges & Growth Opportunities
Design Challenges:
- Balancing creative innovation with strict brand guidelines across multiple brands.
- Managing a diverse workload that includes both fast-paced digital updates and more structured print projects.
- Keeping up-to-date with evolving web technologies and design trends in e-commerce.
- Ensuring design consistency across various platforms and materials.
Learning & Development Opportunities:
- Access to an e-learning platform for various training programs.
- Onboarding program to familiarize with the company, brands, and processes.
- Opportunity to deepen expertise in specific design areas (e.g., e-commerce design, print production).
- Potential for mentorship within the marketing or design team.
💡 Interview Preparation
Design Process Questions:
- "Walk me through your process for designing a new email marketing graphic from brief to final delivery." (Be prepared to discuss your steps, tools, and collaboration.)
- "Describe a time you had to adapt a design for both web and print. What were the key considerations and challenges?" (Highlight your understanding of different media requirements.)
- "How do you ensure accuracy and consistency in your designs, especially when working on multiple projects?" (Discuss your organizational skills and attention to detail.)
Company Culture Questions:
- "What interests you about working for A.S. Watson and specifically on brands like ICI PARIS XL?" (Show genuine interest in the company and industry.)
- "How do you prefer to collaborate with marketing specialists or project managers?" (Demonstrate your communication and teamwork skills.)
- "Given the hybrid work model, how do you stay connected with your team and manage your workload effectively when working remotely?" (Address your ability to work independently and communicate proactively.)
Portfolio Presentation Strategy:
- Prepare a concise presentation of your most relevant portfolio pieces (3-5 projects).
- For each project, clearly state the objective, your role, the tools used, and the outcome.
- Emphasize projects that showcase your graphic design and web design skills, especially those with a commercial or retail focus.
- Be ready to answer questions about your design decisions and problem-solving process.
📌 Application Steps
To apply for this design position:
- Submit your application through this link.
- Ensure your resume highlights your proficiency in the required design software (Photoshop, Illustrator, InDesign) and web technologies (HTML, CSS, JavaScript), using relevant ATS keywords.
- Prepare a strong online portfolio showcasing your best work in both graphic and web design, with clear descriptions of your process and role in each project.
- Tailor your cover letter to express your interest in working for A.S. Watson and specifically as a Graphic & Web Designer, mentioning relevant experience in retail or e-commerce if applicable.
- Research A.S. Watson, ICI PARIS XL, and the health & beauty retail industry to demonstrate your understanding of the company and the role's context during interviews.
- Practice presenting your portfolio and discussing your design process clearly and concisely.