📍 Job Overview
Job Title: Gaming - Product Designer
Company: Betsson Group
Location: Malta
Job Type: Full-Time
Category: Product Design / UI/UX Design
Date Posted: 2025-06-16
Experience Level: Mid-Senior Level (4+ years)
Remote Status: Hybrid (3 days in office, 2 days WFH)
🎨 Role Summary
- Collaborate with cross-functional teams (Engineering, Product Management, Stakeholders) to craft user-centric designs that elevate gaming products to global standards.
- Produce visually appealing features, wireframes, user flows, and high-fidelity prototypes to inspire best-in-class user experiences and product aesthetics.
- Work hands-on with industry-standard design software, primarily Figma, to create, explore, and share design solutions.
- Integrate user insights, analytics, and data into the design process to enhance user experiences and inform design decisions.
🖼️ Primary Responsibilities
- Collaborate closely with the design team and leads to ensure design quality, effectiveness, and alignment with the overall product roadmap and objectives.
- Create and present wireframes, user flows, and interactive prototypes to effectively communicate design concepts and inspire stakeholders across the organization.
- Maintain and contribute to internal design systems and pattern libraries, ensuring consistency, scalability, and integrity of product designs across various platforms (desktop and mobile).
- Design with a data-driven mindset, utilizing user insights, analytics, and testing methodologies to inform design iterations and optimize user experiences.
- Actively engage with product management, engineering teams, and other stakeholders, effectively communicating design requirements, goals, and rationale to ensure seamless implementation.
- Contribute to user journey mapping, user research, and analysis activities to develop a deep understanding of customer needs, behaviors, and pain points within the gaming domain.
- Serve as an ambassador for superior UX/UI design standards, advocating for best practices in product and design forums, workshops, and cross-functional discussions.
- Share knowledge and experience with the design team, providing support and mentorship to more junior members to foster their growth and development.
- Continuously evaluate live products to identify areas for enhancement, usability issues, and discrepancies from the intended user experience, proposing solutions for improvement.
- Develop a deep understanding of Betsson's customers and gaming products, both personally and within the team, to inform design decisions and strategies.
🎓 Skills & Qualifications
Education: A formal qualification in Interaction Design, Human-Computer Interaction (HCI), or a related field is considered a plus, indicating a theoretical foundation in user-centered design principles.
Experience: A minimum of 4+ years of product design experience, specifically working on web products for both desktop and mobile devices, covering responsive and adaptive design approaches. Experience should demonstrate a proven track record of delivering high-quality, user-centric designs in a professional setting, evidenced through a strong portfolio.
Required Skills:
- Extensive product design experience (4+ years) on web platforms, including expertise in responsive and adaptive design for desktop and mobile.
- Proven mastery of industry-standard design software, particularly Figma, for creating wireframes, user flows, prototypes, and high-fidelity designs.
- Validated expertise in core UX principles and methodologies, including usability testing, analytics integration, user testing, information architecture, and user journey mapping/optimization.
- Experience working with and contributing to design systems or pattern design libraries to ensure design consistency and scalability.
- Deep understanding of user-centered design principles, usability heuristics, and accessibility standards (WCAG) to create inclusive and effective interfaces.
- Strong ability to leverage metrics, data, and user research findings to inform and validate product design decisions.
- Excellent written, verbal, and presentation skills in English for effective communication with diverse stakeholders.
- Comfort working effectively within agile development methodologies and collaborating with remote or hybrid development teams.
- Demonstrated ability to work independently with minimal supervision while also functioning as a strong team player who contributes positively to team goals.
Preferred Skills:
- Prior professional experience within the gaming industry or with products involving the distribution of digital content.
- Formal educational qualifications in Interaction Design, Human-Machine Interaction, or a similar relevant field.
🎨 Portfolio & Creative Requirements
Portfolio Essentials:
- Your portfolio should prominently feature case studies demonstrating your end-to-end product design process, from initial problem definition and research through to design implementation and validation.
- Include examples of your work on web products for both desktop and mobile devices, showcasing your proficiency in responsive and adaptive design.
- Present high-fidelity designs and interactive prototypes created using Figma, illustrating your visual design skills and ability to translate concepts into polished interfaces.
- Highlight your contributions to projects involving design systems or pattern libraries, demonstrating your understanding of design consistency and scalability.
Process Documentation:
- Clearly articulate your research and discovery phase, including methodologies used (e.g., user interviews, surveys, competitive analysis) and how insights informed your design decisions.
- Document your ideation and iteration methods, showcasing sketches, wireframes, user flows, and how you explored different design solutions based on feedback and constraints.
- Explain your validation and testing approaches, including usability testing methodologies, how you analyzed user feedback, and how testing results influenced design refinements.
💵 Compensation & Benefits
Salary Range: While not explicitly stated, a Product Designer with 4+ years of experience in Malta within the gaming/tech industry can typically expect a salary range of €40,000 to €60,000 annually. This estimate is based on general salary benchmarks for design roles of this level in Malta, taking into account the cost of living and the competitive nature of the iGaming sector. The final salary will depend on the candidate's specific experience, skills, and portfolio quality.
Benefits:
- Hybrid Work From Home (WFH) model, offering flexibility with 3 days in the office and 2 days at home, supporting a better work-life balance for designers.
- Opportunity to work in a dynamic, fast-paced environment with a focus on innovation and challenging projects.
- Be part of a multi-cultural and diverse company with a global presence, fostering a rich environment for creative exchange and learning.
- Access to various challenges where design skills will be put to good use, encouraging continuous learning and professional development.
- Being part of a company that values innovation and independence, empowering designers to contribute their unique perspectives.
Working Hours: Standard full-time working hours are expected, with flexibility offered through the hybrid work model to accommodate creative workflows and collaboration needs. The fast-paced nature of the gaming industry may occasionally require flexibility beyond standard hours during peak periods or critical project phases.
🎯Team & Company Context
🏢 Company & Design Culture
Industry: Entertainment Providers / iGaming. Betsson Group operates in the competitive online gaming industry, which is characterized by rapid technological advancements, strong focus on user engagement, and the need for innovative product experiences to stand out in the market. Design plays a critical role in creating intuitive, engaging, and trustworthy gaming platforms.
Company Size: Betsson Group is a large organization with over 2,300 employees globally, with approximately 900 based at the Malta HQ. Working in a large company means designers will likely be part of a structured team, have access to extensive resources, and collaborate with various departments, requiring strong communication and collaboration skills.
Founded: Betsson was founded in 1963, indicating a long history and established presence in the industry. This suggests a level of stability and experience, while the focus on innovation in the job description implies a blend of established practices and forward-thinking approaches within the design culture.
Team Structure:
- The Product Design role is within the Gaming Area of Product Development, suggesting a focus on specific gaming verticals or features.
- Collaboration with cross-functional teams (Engineers, Product Managers, Stakeholders) is explicitly mentioned, indicating an integrated team structure where design works closely with development and business functions.
- The design team structure includes design leads and other members from different product domains, suggesting a matrixed or centralized design function that supports various product areas, promoting knowledge sharing and consistency.
Methodology:
- The job description mentions designing with a data-driven mindset and integrating user insights and data, indicating a reliance on research and analytics in the design process.
- Experience working with agile development teams is required, suggesting the design process is integrated into iterative sprints and requires adaptability and close collaboration with engineers.
- Contribution to user journey mapping, research, and analysis points towards a user-centered design methodology that prioritizes understanding user needs and behaviors.
Company Website: https://www.betssongroup.com
📈 Career & Growth Analysis
Design Career Level: This role is positioned as a Mid-Senior level Product Designer (4+ years experience). This implies a certain level of autonomy, the ability to lead design initiatives for specific features or areas, and potentially mentor junior designers, as indicated in the responsibilities.
Reporting Structure: While not explicitly stated, reporting lines likely involve a Design Lead or Design Manager within the Gaming Product Development area, as collaboration with design leads is mentioned. This structure typically provides guidance while allowing for independent work on assigned projects.
Design Impact: Designers at Betsson have a crucial role in achieving the company's mission of putting customers at the heart of the business through unrivalled customer experiences. This indicates that design decisions are seen as directly impacting user satisfaction, engagement, and ultimately, business success in the competitive gaming market.
Growth Opportunities:
- Opportunities for career progression within the design team, potentially moving into a Design Lead or Senior Product Designer role with increased responsibility and scope.
- Development of specialized skills within the iGaming domain, becoming an expert in designing for specific gaming verticals or user behaviors.
- Potential for leadership development through mentorship of junior designers and leading design initiatives within cross-functional teams.
🌐 Work Environment
Studio Type: The primary work environment is a corporate office setting in Malta, supplemented by a hybrid work-from-home model. The Malta HQ is described as a large, multi-cultural hub.
Office Location(s): The operational headquarters are in Ta' Xbiex, Malta (Betsson Experience Centre). Specific accessibility information would need to be confirmed, but Ta' Xbiex is a central location in Malta.
Design Workspace Context:
- The office environment likely provides dedicated workspaces for designers, potentially including collaborative areas for brainstorming and team meetings.
- Being based in a large HQ with 900 employees offers numerous opportunities for interaction and collaboration with colleagues across different departments.
- The hybrid model allows for focused work from home while maintaining in-person collaboration and team building in the office.
Work Schedule: A hybrid work schedule is in place, requiring 3 days in the office and allowing 2 days of remote work. This provides a balance between structured team interaction and flexible work arrangements, catering to different preferences and work styles within the design process.
📄 Application & Portfolio Review Process
Design Interview Process:
- Expect an initial screening call, likely focusing on your experience, understanding of product design principles, and cultural fit.
- A portfolio review will be a crucial step, where you will be expected to present case studies demonstrating your design process, problem-solving skills, and the impact of your work. Be prepared to walk through specific projects in detail.
- A design challenge or take-home exercise may be part of the process to assess your practical design skills, problem-solving abilities, and how you approach a given design problem within constraints.
- Subsequent interviews will likely involve meeting with members of the design team, product managers, and potentially engineering leads to assess collaboration skills, technical understanding, and team fit.
- A final interview with a hiring manager or department head will likely focus on your overall experience, career aspirations, and alignment with the team's goals.
Portfolio Review Tips:
- Curate your portfolio to showcase projects most relevant to product design in the iGaming or digital content space, if possible.
- Structure your case studies clearly, outlining the problem, your role, the process you followed (research, ideation, testing), key design decisions, and the outcome or impact of your work.
- Emphasize your proficiency in Figma by showcasing high-fidelity mockups, interactive prototypes, and examples of how you work with design systems.
- Be prepared to discuss the rationale behind your design choices and demonstrate your understanding of user-centered principles and data-informed design.
Challenge Preparation:
- If given a design challenge, clarify the scope and expected deliverables upfront.
- Allocate your time effectively to address the core problem, demonstrate your design process, and present a well-thought-out solution.
- Be prepared to articulate your design decisions and thought process during the presentation of your challenge solution, explaining why you chose a particular approach.
ATS Keywords: Product Design, UI/UX Design, User-Centered Design, Usability, Analytics, User Testing, Information Architecture, User Journey Mapping, Prototyping, Wireframing, User Flows, Design Systems, Pattern Libraries, Accessibility Standards, Data-Driven Design, Figma, Agile, Responsive Design, Adaptive Design, Collaboration, Stakeholder Management, Mentoring, Gaming Industry, Digital Content, Interaction Design, HCI, User Research, Case Studies, Portfolio, Visual Design, Product Development.
🛠 Tools & Technology Stack
Primary Design Tools:
- Figma: Required proficiency is explicitly stated. Expect to use Figma for end-to-end design work, including wireframing, prototyping, creating high-fidelity interfaces, and potentially collaborating on design systems. Strong command of Figma's advanced features, including components, variants, and prototyping capabilities, is likely expected.
Collaboration & Handoff:
- Collaboration tools will be necessary for working with cross-functional teams (Product, Engineering). This might include platforms like Slack, Microsoft Teams, or similar communication tools.
- Handoff tools or features within Figma (e.g., Inspect mode) will be used to provide developers with design specifications, assets, and redlines for implementation.
- Documentation tools may be used to maintain design system guidelines, style guides, and other design documentation accessible to the wider team.
Research & Testing:
- Tools for user research (e.g., survey platforms, user interview recording tools) and user testing (e.g., remote testing platforms, unmoderated testing tools) will likely be utilized to gather insights and validate designs.
- Analytics platforms (e.g., Google Analytics, Amplitude, or internal tools) will be accessed to understand user behavior, track design performance, and identify areas for optimization.
👥 Team Culture & Values
Design Values:
- User-Centricity: The company mission emphasizes putting customers at the heart of the business through unrivalled customer experiences, indicating a strong user-centered design value. This means design decisions should be driven by a deep understanding of user needs and behaviors.
- Innovation: The job description mentions delivering innovative products and industry-leading user experiences, suggesting a culture that encourages creative problem-solving and pushing the boundaries of design in the gaming space.
- Data-Driven: The requirement to design with a data-driven mindset and integrate user insights and data highlights the value placed on using evidence to inform design decisions and measure the impact of design work.
- Collaboration: Close collaboration with cross-functional teams and within the design team is emphasized, indicating a value for teamwork, open communication, and shared ownership of product success.
Collaboration Style:
- Cross-functional collaboration is key, with designers working closely with Product Managers and Engineers throughout the development lifecycle.
- Expect a collaborative design critique culture where designers share work, provide feedback, and iterate based on input from peers and stakeholders.
- Contribution to and utilization of a shared design system is likely, promoting consistency and efficient collaboration across the design team and with development.
⚡ Challenges & Growth Opportunities
Design Challenges:
- Designing for a highly competitive and regulated industry like iGaming, requiring a deep understanding of user psychology, engagement patterns, and responsible gaming principles.
- Balancing innovative design solutions with the need for consistency and scalability across a large portfolio of gaming products and platforms.
- Working effectively within a hybrid work model, requiring strong communication and collaboration skills to maintain seamless workflows with both in-office and remote colleagues.
- Continuously adapting to evolving user expectations, technological advancements, and market trends within the fast-paced gaming industry.
Learning & Development Opportunities:
- Opportunity to deepen expertise in designing for the iGaming sector, gaining valuable experience in a specialized and growing field.
- Enhance skills in data-driven design and analytics, learning how to effectively use data to inform and measure the impact of design decisions.
- Develop leadership and mentorship skills by supporting junior designers and leading design initiatives within cross-functional teams.
💡 Interview Preparation
Design Process Questions:
- Be prepared to discuss your end-to-end design process for a recent project, focusing on how you approached the problem, conducted research, iterated on designs, and validated your solutions. Use specific examples from your portfolio.
- Describe a time you had to make a difficult design decision and how you arrived at your solution, highlighting your problem-solving skills and rationale.
- Explain your approach to working with design systems and ensuring design consistency across multiple products or features.
Company Culture Questions:
- Research Betsson Group's values and recent product launches. Be prepared to discuss why you are interested in working specifically in the iGaming industry and for Betsson.
- Ask questions about the design team structure, how designers collaborate with product and engineering, and the typical design workflow within the Gaming area.
- Inquire about how design impact is measured at Betsson and how user feedback and data are integrated into the design process.
Portfolio Presentation Strategy:
- Select 2-3 projects that best showcase your relevant skills and experience, particularly those that demonstrate your process for web products and your use of Figma.
- For each project, clearly articulate the problem, your role, the steps you took (research, ideation, prototyping, testing), and the outcome or impact. Focus on the "why" behind your design decisions.
- Be ready to discuss challenges you faced and how you overcame them. Highlight your collaboration with other team members.
📌 Application Steps
To apply for this design position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your product design experience, particularly your work on web products for desktop and mobile, and your proficiency in Figma and design systems.
- Ensure your online portfolio is up-to-date and features case studies that clearly demonstrate your end-to-end design process, including research, iteration, and validation, with a focus on measurable impact where possible.
- Review your portfolio case studies and be prepared to walk through them in detail during interviews, articulating your design decisions and the rationale behind them.
- Research Betsson Group, its products, and its design culture to prepare for interview questions and demonstrate your genuine interest in the role and the company.