📍 Job Overview
Job Title: Freelance Web Designer
Company: Reedsy
Location: Canada
Job Type: Freelance
Category: Web Design
Date Posted: 2025-06-04
Experience Level: Mid-Senior level (2-5 years)
Remote Status: Remote (Canada)
🎨 Role Summary
- Design and develop high-converting, aesthetic websites for book authors
- Collaborate directly with clients to understand their needs and create tailored websites
- Leverage strong portfolio and experience with CMS platforms to deliver exceptional results
- Enjoy the flexibility of setting your own rates, managing your workload, and working remotely
📝 Enhancement Note: This role focuses on web design for book authors, requiring a balance of aesthetic appeal and functionality to drive conversions.
🖼️ Primary Responsibilities
- Develop new websites or update existing ones based on client requirements
- Create appealing design and branding that aligns with clients' vision and goals
- Acquire domains and set up website hosting for clients
- Improve website SEO to enhance online visibility and organic traffic
- Build lead magnets, contact forms, and social media sharing options to boost engagement
- Enable clients to maintain their websites or perform periodic maintenance as needed
📝 Enhancement Note: The primary responsibilities focus on end-to-end web design and maintenance, with a strong emphasis on client collaboration and satisfaction.
🎓 Skills & Qualifications
Education: Relevant web design education or equivalent experience
Experience: 3+ years of web design experience with a strong portfolio of active websites
Required Skills:
- Proficient in web design and development
- Experience with at least one CMS platform (Wordpress, Shopify, Wix, Squarespace, etc.)
- Strong understanding of SEO principles
- Excellent client communication and project management skills
- Ability to work independently and manage multiple projects
Preferred Skills:
- Previous experience in the publishing industry
- Familiarity with multiple CMS platforms
- Experience with responsive design and mobile optimization
- Knowledge of accessibility best practices
📝 Enhancement Note: The required and preferred skills emphasize a strong foundation in web design, CMS platforms, and client communication, with additional value placed on publishing industry experience and accessibility knowledge.
🎨 Portfolio & Creative Requirements
Portfolio Essentials:
- Demonstrate a strong portfolio with great and active websites showcasing your design and development skills
- Include case studies highlighting your process, design choices, and results for each project
- Showcase your ability to create visually appealing and functional websites that meet client objectives
- Demonstrate your understanding of SEO principles by including relevant metrics and improvements made to client websites
Process Documentation:
- Document your research and discovery process, including client communication and understanding their needs
- Showcase your ideation and iteration methods, demonstrating your ability to incorporate feedback and refine designs
- Include validation and testing approaches, such as user testing and A/B testing, to ensure your designs meet client expectations and drive results
📝 Enhancement Note: The portfolio and creative requirements emphasize a strong, active portfolio with case studies demonstrating your process, design choices, and results, as well as your ability to incorporate client feedback and validate your designs.
💵 Compensation & Benefits
Salary Range: CAD 50,000 - 80,000 per year (based on experience and project volume)
Benefits:
- Payment protection
- Flexible work hours
- Set your own rates
Working Hours: Flexible, with the ability to manage your own workload and schedule
📝 Enhancement Note: The salary range is estimated based on industry standards for freelance web designers in Canada, with regional adjustments for cost of living. The benefits focus on flexibility and payment protection for freelancers.
🎯Team & Company Context
🏢 Company & Design Culture
Industry: Book and Periodical Publishing
Company Size: 11-50 employees
Founded: 2014
Team Structure:
- A diverse team of 40, coming from 15 different countries
- Remote work environment with a flexible, global team
- Collaborative culture focused on helping authors create high-quality books
Methodology:
- Client-centered design approach, focusing on understanding and meeting clients' needs
- Iterative design process, incorporating client feedback and refining designs
- Data-driven decision making, using analytics and user testing to validate designs and improve performance
Company Website: http://www.reedsy.com
📝 Enhancement Note: Reedsy is a fully remote company with a diverse, global team focused on helping authors create high-quality books. The design culture emphasizes a client-centered approach, iterative design process, and data-driven decision making.
📈 Career & Growth Analysis
Design Career Level: Mid-Senior level web designer with a focus on client collaboration and project management
Reporting Structure: Freelance role with direct communication with clients and Reedsy's project management team
Design Impact: Web designers at Reedsy have a direct impact on the success of book authors' websites, helping them achieve their marketing and sales goals
Growth Opportunities:
- Expand your client base and project volume to increase your income
- Develop your skills and expertise in web design, SEO, and client communication
- Explore opportunities to take on more complex projects or specialize in specific niches within the publishing industry
📝 Enhancement Note: As a freelance web designer at Reedsy, you have the opportunity to grow your client base, develop your skills, and take on more complex projects or specialize in specific niches within the publishing industry.
🌐 Work Environment
Studio Type: Remote work environment with a flexible, global team
Office Location(s): N/A (fully remote)
Design Workspace Context:
- Work from home or any location with a stable internet connection
- Collaborate with clients and the Reedsy team using project management tools and communication platforms
- Enjoy the flexibility to manage your own workspace and schedule
Work Schedule: Flexible, with the ability to manage your own workload and schedule
📝 Enhancement Note: The work environment for this role is fully remote, with the flexibility to work from home or any location with a stable internet connection. The design workspace context emphasizes collaboration with clients and the Reedsy team using project management tools and communication platforms.
📄 Application & Portfolio Review Process
Design Interview Process:
- Submit your application and portfolio through the provided link
- Reedsy's project management team will review your application and portfolio
- If your application is successful, you will be contacted for further discussion about your availability and rates
Portfolio Review Tips:
- Highlight your strongest and most relevant projects in your portfolio, demonstrating your ability to create visually appealing and functional websites
- Include case studies that showcase your process, design choices, and results for each project
- Demonstrate your understanding of SEO principles by including relevant metrics and improvements made to client websites
- Tailor your portfolio to the specific needs of book authors and the publishing industry
Challenge Preparation:
- Prepare a strong portfolio showcasing your best work and highlighting your ability to create high-converting, aesthetic websites
- Be ready to discuss your design process, client communication, and project management skills
- Familiarize yourself with Reedsy's platform and understand how your work will fit into their ecosystem
ATS Keywords: Web Design, CMS, SEO, Client Communication, Project Management, Freelance, Remote Work, Book Publishing, Portfolio, Case Studies
📝 Enhancement Note: The application and portfolio review process for this role focuses on reviewing your application and portfolio, with an emphasis on your design process, client communication, and project management skills. The ATS keywords provided are relevant to web design, CMS, SEO, client communication, and freelance work.
🛠 Tools & Technology Stack
Primary Design Tools:
- Adobe Creative Suite (Photoshop, Illustrator, XD)
- Sketch or Figma
- HTML, CSS, JavaScript
- Responsive design frameworks (Bootstrap, Foundation)
Collaboration & Handoff:
- Asana or Trello for project management
- Slack or Microsoft Teams for communication
- Google Drive or Dropbox for file sharing
Research & Testing:
- Google Analytics for website performance tracking
- SEMrush or Ahrefs for SEO research and keyword analysis
- UserTesting or UsabilityHub for user testing and feedback collection
📝 Enhancement Note: The tools and technology stack for this role emphasizes proficiency in web design tools, responsive design frameworks, and collaboration platforms. The research and testing tools focus on SEO research, keyword analysis, and user testing to validate designs and improve performance.
👥 Team Culture & Values
Design Values:
- Client-centered design approach, focusing on understanding and meeting clients' needs
- Iterative design process, incorporating client feedback and refining designs
- Data-driven decision making, using analytics and user testing to validate designs and improve performance
- Collaborative culture, working together to help authors create high-quality books
Collaboration Style:
- Direct communication with clients to understand their needs and create tailored websites
- Collaboration with Reedsy's project management team to ensure projects are delivered on time and to the highest standards
- Knowledge sharing and continuous learning, with a focus on staying up-to-date with industry trends and best practices
📝 Enhancement Note: Reedsy's design values emphasize a client-centered approach, iterative design process, data-driven decision making, and collaborative culture. The collaboration style focuses on direct communication with clients, collaboration with the project management team, and knowledge sharing and continuous learning.
⚡ Challenges & Growth Opportunities
Design Challenges:
- Managing multiple projects and clients simultaneously, balancing workload and priorities
- Adapting to clients' unique needs and preferences, tailoring designs to their specific goals and objectives
- Keeping up with industry trends and best practices in web design and SEO
- Continuously improving your skills and expertise in web design, SEO, and client communication
Learning & Development Opportunities:
- Online courses and tutorials to expand your skills and knowledge in web design, SEO, and client communication
- Attending industry conferences and events to network with other professionals and learn from experts
- Seeking mentorship and guidance from experienced web designers and industry professionals
📝 Enhancement Note: The design challenges for this role focus on managing multiple projects and clients, adapting to clients' unique needs, keeping up with industry trends, and continuously improving your skills. The learning and development opportunities emphasize online courses, industry conferences, and mentorship to help you grow as a web designer.
💡 Interview Preparation
Design Process Questions:
- Describe your design process and how you incorporate client feedback and refine designs
- How do you approach SEO and ensure your designs are optimized for search engines?
- Can you walk us through a case study, demonstrating your design process, client communication, and project management skills?
Company Culture Questions:
- How do you approach working with clients remotely and ensuring their needs are met?
- Can you describe your experience with project management tools and collaborating with teams to deliver projects on time and to the highest standards?
- How do you stay up-to-date with industry trends and best practices in web design and SEO?
Portfolio Presentation Strategy:
- Highlight your strongest and most relevant projects in your portfolio, demonstrating your ability to create visually appealing and functional websites
- Include case studies that showcase your process, design choices, and results for each project
- Tailor your portfolio to the specific needs of book authors and the publishing industry
📝 Enhancement Note: The interview preparation for this role focuses on design process questions, company culture questions, and portfolio presentation strategy. The design process questions emphasize your ability to incorporate client feedback and refine designs, as well as your approach to SEO and project management. The company culture questions focus on your experience with remote work, project management tools, and staying up-to-date with industry trends. The portfolio presentation strategy emphasizes tailoring your portfolio to the specific needs of book authors and the publishing industry.
📌 Application Steps
To apply for this freelance web designer position:
- Submit your application and portfolio through the provided link: https://jobs.workable.com/jobs/1LLWc34BpYGYoD3n7yfbJZ/remote-freelance-web-designer-in-canada-at-reedsy
- Tailor your portfolio to the specific needs of book authors and the publishing industry, highlighting your strongest and most relevant projects
- Optimize your resume for design roles, emphasizing your skills in web design, SEO, and client communication
- Prepare for your interview by practicing your design process, client communication, and project management skills, as well as your understanding of Reedsy's platform and the publishing industry
- Research Reedsy's platform and understand how your work will fit into their ecosystem, as well as the publishing industry and the needs of book authors
⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with Reedsy before making application decisions.