Email Graphic Designer For US-based company ( Remote ) at Paired

📍 Job Overview

Job Title: Email Graphic Designer For US-based company ( Remote )

Company: Paired

Location: Colombia (Remote for a US-based company)

Job Type: Full-time

Category: Graphic Design / Email Design

Date Posted: June 10, 2025

Experience Level: 2-5 years

Remote Status: Remote

🎨 Role Summary

Design and develop visually appealing and effective email layouts and templates that align with brand identity and enhance user experience.
Collaborate with marketing teams to create compelling graphics for email marketing campaigns, newsletters, and product announcements, focusing on engagement and conversion.
Optimize email designs for various devices and email clients, ensuring responsiveness and consistent visual presentation across platforms.
Stay current with email marketing best practices, design trends, and emerging technologies to maintain the effectiveness and innovation of email campaigns.

📝 Enhancement Note: Based on the core responsibilities, this role focuses heavily on the visual communication aspect of email marketing, requiring a strong understanding of both design principles and the technical constraints/opportunities within the email environment. The emphasis on conversion rates suggests a need for data-informed design decisions.

🖼️ Primary Responsibilities

Design and develop visually appealing email layouts and templates that align with our brand identity, ensuring aesthetic consistency and effective communication.
Collaborate closely with the marketing team to conceptualize and create graphics for diverse email marketing initiatives, including promotional campaigns, newsletters, and product announcements.
Optimize email designs specifically for mobile and desktop viewing, implementing responsive design techniques to guarantee a seamless and enhanced user experience across all devices.
Ensure that all email designs are not only user-friendly but also strategically crafted to be effective in driving key metrics such as engagement, click-through rates, and conversions.
Continuously research and integrate the latest email marketing best practices and design trends into our campaigns to maintain relevance, effectiveness, and a competitive edge in the digital landscape.

📝 Enhancement Note: The responsibilities highlight a blend of creative design skills and a practical understanding of email marketing goals. The focus on optimization and effectiveness implies a need for designers who can think beyond aesthetics and consider performance metrics.

🎓 Skills & Qualifications

Education: A degree in Graphic Design, Visual Communication, or a related field is typically preferred, though equivalent practical experience and a strong portfolio are often highly valued. Continuous learning in digital design trends and email marketing best practices is beneficial.

Experience: Proven professional experience (2-5 years) in graphic design with a specific focus on email marketing and newsletter campaigns is required. Candidates should demonstrate this experience through a robust portfolio showcasing effective email designs and a clear understanding of design principles applied to this medium.

Required Skills:

Proven expertise in graphic design, with a strong portfolio demonstrating successful email marketing and newsletter campaign design.
High proficiency in industry-standard design software, particularly Adobe Creative Suite (Photoshop, Illustrator) for creating and editing graphics and layouts.
Solid understanding and practical experience with responsive design principles and techniques to ensure emails display correctly across various devices and screen sizes.
Excellent attention to detail, ensuring pixel-perfect designs, accurate branding, and error-free execution within tight deadlines.
Strong communication skills, both written and verbal, enabling effective collaboration with marketing, content, and potentially development teams.
Ability to work effectively in a collaborative team environment, providing and receiving constructive feedback to enhance design outcomes.
Demonstrated ability to create designs that are user-friendly and strategically optimized to drive engagement and conversion rates.

Preferred Skills:

Familiarity with HTML/CSS specifically as it applies to email development and understanding its limitations and capabilities within different email clients.
Knowledge of and experience with popular email marketing platforms such as Mailchimp, Klaviyo, HubSpot, or similar tools for template creation and campaign execution.
Experience with A/B testing methodologies and using design variations to optimize email performance and user engagement.
Understanding of accessibility best practices for email design to ensure content is consumable by users with disabilities.

📝 Enhancement Note: The emphasis on a "strong portfolio showcasing effective email designs with a focus on conversion rates" is a critical qualifier. This suggests the company values designers who understand the business impact of their work and can demonstrate tangible results through their portfolio case studies.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Your portfolio should prominently feature case studies of email marketing campaigns you have designed, clearly outlining the project goals, your design process, the specific design solutions implemented, and the resulting performance metrics (e.g., open rates, click-through rates, conversion rates).
Include a variety of email types, such as promotional emails, newsletters, transactional emails, and lifecycle marketing emails, showcasing your versatility in addressing different communication objectives.
Demonstrate your ability to create visually compelling graphics and layouts that are optimized for the email medium, highlighting attention to detail, brand consistency, and mobile responsiveness.
Clearly articulate your role and contributions in each project, especially in collaborative environments, and explain the rationale behind your design decisions.

Process Documentation:

For each case study, detail your design process, including any initial research or discovery phases that informed your design decisions (e.g., target audience analysis, competitor benchmarking).
Showcase your ideation and iteration methods, including sketches, wireframes, mockups, and revisions that illustrate your creative problem-solving approach.
If applicable, describe any testing or validation approaches used (e.g., A/B testing, user feedback collection) and how the results influenced your final design.

📝 Enhancement Note: The requirement for demonstrating conversion focus in the portfolio is a key differentiator. Candidates should explicitly include data or metrics that showcase the effectiveness of their email designs, moving beyond just showcasing aesthetics.

💵 Compensation & Benefits

Salary Range: As the position is remote in Colombia for a US-based company and the salary is not explicitly stated, the estimated salary range is based on market data for remote design roles at the specified experience level (2-5 years) with US companies employing talent in Colombia. This range is typically estimated to be between $1,500 - $3,000 USD per month, depending on experience, portfolio strength, and specific skills. This estimate considers the cost of living and typical compensation standards for skilled remote workers in Colombia engaged by US firms, while also acknowledging the value placed on design expertise in email marketing for driving business results.

Benefits:

Remote Working for a US Company: Opportunity to work remotely from Colombia while being employed by a US-based company, offering potential exposure to international projects and standards.
Exposure to New Technology & Trend: Opportunity to work with potentially cutting-edge email marketing platforms, design tools, and stay abreast of the latest digital design and marketing trends.
Competitive Salary: The compensation is described as competitive, aiming to attract skilled design professionals in the Colombian market for remote US-based roles.
Potential for professional development opportunities related to email marketing, graphic design, or related digital design fields.

Working Hours: The role is full-time, and while remote, alignment with US business hours (potentially Eastern or Central Time) may be expected for collaborative work and meetings. Flexibility within this framework may be possible depending on team needs and project requirements.

📝 Enhancement Note: The salary estimate is an inference based on the job's location (Colombia), the employer's location (US-based), and the specified experience level (2-5 years). Research into typical compensation for remote design roles hired by US companies in Latin America, particularly Colombia, informed this estimate. This is an approximation and can vary significantly.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Paired operates within the Outsourcing and Offshoring Consulting industry, specializing in connecting global talent with companies. This context suggests the Email Graphic Designer will be working with a US-based client from Paired's portfolio, likely within a marketing or design team focused on digital communication.

Company Size: Paired has 11-50 employees. This indicates a relatively small, potentially fast-paced organization. Working with a smaller staffing agency like Paired means the designer might be more involved in the relationship management and communication with the US client.

Founded: Paired was founded in 2023. As a newer company, the internal processes and structures may still be evolving. The design culture will likely be heavily influenced by the specific US client the designer is paired with.

Team Structure:

The designer will likely be integrated into the marketing or design team of the US-based client company.
Collaboration will be key with marketing managers, content writers, and potentially front-end developers responsible for email implementation.
Reporting structure will likely involve reporting to a marketing or design lead at the US client company, with oversight from Paired.

Methodology:

Design processes will likely follow the methodologies of the US client company, potentially involving agile or iterative approaches to campaign development.
Emphasis on data-driven design, using email analytics to inform design decisions and optimize future campaigns.
Regular collaboration and feedback loops with the marketing team to ensure designs meet strategic objectives and brand guidelines.

Company Website: https://www.paired.so/

📝 Enhancement Note: Given Paired is a staffing agency, the company context provided here primarily describes Paired itself. The actual day-to-day design experience and culture will be dictated by the US-based company the designer is placed with. Candidates should inquire about the specific client during the interview process.

📈 Career & Growth Analysis

Design Career Level: This role is positioned for a designer with 2-5 years of experience, indicating a mid-level position. The designer is expected to have a solid foundation in email graphic design and be capable of working independently on projects while collaborating with a team.

Reporting Structure: The designer will likely report to a Marketing Manager or Design Lead at the US client company. This structure suggests mentorship and guidance from more senior team members.

Design Impact: The Email Graphic Designer plays a direct role in the success of email marketing campaigns, influencing engagement, click-through rates, and ultimately, conversions. Their work directly impacts the client's marketing performance and brand perception.

Growth Opportunities:

Opportunity to deepen expertise in email marketing design, specializing in areas like personalization, segmentation, and advanced animation or interactivity within emails.
Potential to take on more complex design projects or lead the design efforts for specific email campaign initiatives.
Exposure to the US market and working with a US-based company can provide valuable experience and broaden career prospects.
Opportunities for professional development and training in new design software, email marketing platforms, or related digital marketing disciplines.

📝 Enhancement Note: As this is a role through a staffing agency, growth opportunities may be within the specific US client engagement or through future placements with Paired. Candidates should discuss potential long-term engagement and growth paths with Paired during the interview process.

🌐 Work Environment

Studio Type: This is a fully remote position, meaning the designer will work from their home office or chosen remote location in Colombia. There is no physical office presence required for this role.

Office Location(s): The client company is US-based (specific location not specified), and Paired's headquarters are in Orange County, California, USA. However, the designer will be working remotely from Colombia.

Design Workspace Context:

The designer is responsible for establishing and maintaining a productive remote workspace, ensuring reliable internet access and a suitable environment for focused work and video calls.
Collaboration will occur primarily through digital tools such as video conferencing, project management software, and shared design platforms.
Independent work and self-management are essential for success in this remote role.

Work Schedule: The work schedule will likely require some overlap with US business hours to facilitate real-time collaboration and meetings with the US-based client team. The specific hours will depend on the client's location and team's working schedule, which should be clarified during the interview process.

📝 Enhancement Note: While the role is remote, understanding the time zone difference and required overlap with the US client's working hours is crucial for candidates in Colombia. This impacts daily workflow and meeting schedules.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening interview with Paired to assess basic qualifications, remote work suitability, and English language proficiency.
Portfolio review and technical interview with the US-based client's design or marketing team to evaluate design skills, experience in email marketing, and understanding of relevant tools and processes. Be prepared to walk through specific email campaign case studies from your portfolio, explaining your design decisions and the resulting impact.
Potential design challenge or exercise to assess problem-solving skills and ability to apply design principles to a specific email marketing scenario.
Cultural fit interview with the client team to ensure alignment with their team dynamics and values.

Portfolio Review Tips:

Curate your portfolio specifically for this role, highlighting your strongest email design case studies.
For each case study, clearly articulate the business problem, your design approach, the final solution, and the measurable results (e.g., increased open rates, click-through rates, conversions).
Showcase your understanding of responsive design by including examples of how your email designs adapt to different screen sizes.
Be prepared to discuss your design process in detail, from initial concept to final execution and optimization.

Challenge Preparation:

If a design challenge is part of the process, carefully read and understand the requirements.
Approach the challenge with a clear design process, even within a limited timeframe.
Be prepared to present your solution and explain your design decisions and rationale.

ATS Keywords: Graphic Design, Email Marketing, Email Design, Newsletter Design, Responsive Email, HTML Email, CSS Email, Adobe Creative Suite, Photoshop, Illustrator, Figma, Sketch, Mailchimp, Klaviyo, HubSpot, Campaign Monitor, Digital Marketing, Visual Design, Layout Design, Typography, Color Theory, Branding, User Experience (UX), User Interface (UI), Conversion Rate Optimization (CRO), A/B Testing, Collaboration, Communication, Remote Work, Colombia, US Company.

📝 Enhancement Note: The interview process is likely a combination of screening by Paired and technical/cultural assessment by the end client. Candidates should be prepared to demonstrate their email design expertise and discuss the business impact of their work.

🛠 Tools & Technology Stack

Primary Design Tools:

Adobe Creative Suite (Photoshop, Illustrator): Required proficiency for creating and editing graphics, illustrations, and manipulating images for email.
Figma or Sketch: While not explicitly mentioned as required, proficiency in modern UI/UX design tools like Figma or Sketch is becoming increasingly common for email layout and prototyping and could be a plus.

Collaboration & Handoff:

Email Marketing Platforms (Mailchimp, Klaviyo, HubSpot, etc.): Familiarity with email marketing platforms is preferred for understanding template structure, testing, and deployment processes.
Project Management Tools (e.g., Asana, Trello, Jira): Likely used by the client team for managing marketing campaigns and design tasks.
Communication Tools (e.g., Slack, Zoom, Google Meet): Essential for remote collaboration and team communication.

Research & Testing:

Email Testing Tools (e.g., Litmus, Email on Acid): While not explicitly required, experience with tools for testing email rendering across different clients and devices would be highly beneficial.
Analytics Platforms (e.g., Google Analytics, Platform-specific analytics): Understanding how to interpret email performance data to inform design decisions is valuable.

📝 Enhancement Note: While Adobe Creative Suite is explicitly required, proficiency in modern collaborative design tools like Figma or Sketch is increasingly valuable for efficiency and collaboration in design workflows, even for email. Highlighting familiarity with these tools in the application can be beneficial.

👥 Team Culture & Values

Design Values:

Focus on visually compelling and on-brand design that effectively communicates the intended message and resonates with the target audience.
Emphasis on creating user-friendly email experiences that are easy to read and navigate on various devices.
Value placed on data-driven design decisions, using performance metrics to optimize email campaigns.
Collaborative approach, working closely with marketing and content teams to achieve campaign goals.

Collaboration Style:

Likely a highly collaborative environment, requiring regular communication and feedback exchange with the US-based marketing and design teams.
Emphasis on clear and concise communication, given the remote nature of the role and potential time zone differences.
Ability to adapt to the specific collaboration tools and workflows used by the US client team.

📝 Enhancement Note: The core design culture will be dictated by the US client company, not Paired directly. Candidates should prepare questions to understand the client's specific design values, team dynamics, and feedback processes during the interview.

⚡ Challenges & Growth Opportunities

Design Challenges:

Designing emails that render consistently and correctly across a wide variety of email clients and devices, which often have varying levels of support for modern web standards.
Balancing aesthetic design principles with the technical constraints and best practices of email development to ensure deliverability and optimal performance.
Continuously innovating and keeping email designs fresh and engaging in a crowded digital landscape.
Adapting to the specific brand guidelines and design preferences of the US client company.

Learning & Development Opportunities:

Opportunity to deepen expertise in email design best practices, including advanced techniques for responsiveness, accessibility, and interactivity.
Potential for training or exposure to advanced email marketing platforms and automation tools.
Experience working with a US-based company can provide insights into international marketing strategies and design standards.

📝 Enhancement Note: The primary technical challenge in email design is consistent rendering across platforms. Designers in this role will need to be adept at troubleshooting and finding creative solutions within the limitations of the medium.

💡 Interview Preparation

Design Process Questions:

Be prepared to discuss your end-to-end email design process, from receiving a brief to final handoff.
Explain how you approach designing for responsiveness and ensuring your emails look good on both desktop and mobile devices.
Describe your experience with incorporating brand guidelines and maintaining consistency in your email designs.

Company Culture Questions:

Ask about the US client company's design team structure, collaboration style, and how design integrates with the marketing team.
Inquire about their feedback process for design work and how design decisions are made.
Ask about the specific email marketing platforms and tools they use.

Portfolio Presentation Strategy:

Select 3-5 of your strongest email design case studies that demonstrate your ability to create visually appealing and effective emails.
For each case study, clearly explain the project goals, your design process, the challenges you faced, your solutions, and the results (using metrics if possible).
Be prepared to discuss the technical considerations you took into account when designing for email.

📝 Enhancement Note: Candidates should focus on demonstrating their understanding of email as a unique design medium with specific technical considerations and present portfolio pieces that highlight both aesthetic quality and performance impact.

📌 Application Steps

To apply for this design position:

Submit your application through this link on the Workable platform.
Tailor your resume and cover letter to highlight your specific experience in email graphic design and your proficiency with the required design tools.
Prepare a strong online portfolio showcasing your best email design case studies, focusing on the design process and measurable results.
Be ready to discuss your portfolio in detail and explain your design decisions during the interview process.
Research Paired and the typical requirements for remote roles with US companies to understand the context of the position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Email Graphic Designer For US-based company ( Remote )