Director of UX, Fintech

📍 Job Overview

Job Title: Director of UX, Fintech

Company: HubSpot

Location: Remote - USA (East Coast preferred)

Job Type: Full-Time

Category: UX Leadership, Fintech Design

Date Posted: June 16, 2025

Experience Level: Director (10+ years of experience, with significant leadership)

Remote Status: Remote (US Based - East Coast preferred)

🎨 Role Summary

• Lead and mentor a multidisciplinary UX team focusing on HubSpot's critical Fintech products, driving design excellence and fostering growth.
• Define and champion the strategic vision for Fintech user experiences, encompassing the entire customer journey from buying and billing to pricing and packaging.
• Spearhead the integration of AI-first principles and solutions into the design process and product experiences, seeking innovative ways to enhance efficiency and enable product-led growth.
• Act as a key design leader and advocate, collaborating extensively with cross-functional stakeholders including Product Management, Engineering, Finance, Sales, and Executive Leadership to solve complex, high-impact business problems.

🖼️ Primary Responsibilities

• Oversee, mentor, and develop a multidisciplinary team including Product Designers, UX Researchers, and a Design Manager, fostering a high-performance, collaborative, and inclusive design culture.
• Develop and articulate a clear, compelling UX strategy and vision for HubSpot's Fintech product suite, aligning it with overall business objectives and customer needs.
• Drive the adoption of an AI-first mindset and integrate AI-driven solutions into the design process and product experiences to enhance user efficiency and enable sophisticated growth motions.
• Collaborate closely with a wide range of stakeholders across Product, Engineering, Operations, Sales, and Executive teams to ensure design solutions are aligned with business goals and technical feasibility.
• Tackle significant business challenges related to pricing, packaging, and billing, simplifying complex financial interactions into intuitive, self-serve user experiences.
• Strategically allocate and optimize design resources to maximize impact on core products, key business objectives, and customer satisfaction within the Fintech domain.
• Champion and uphold the highest standards of design excellence and craft across the team, ensuring all deliverables are user-centered, innovative, and visually compelling.
• Lead and manage change effectively within the Fintech design team, fostering a sense of shared purpose and driving performance development to build a resilient and adaptive group.
• Confidently present design strategies, insights, and solutions to executive leadership and external stakeholders, influencing decision-making and building alignment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's or Master's degree in Design, Human-Computer Interaction (HCI), or a related field is typically expected for a role of this seniority. Equivalent professional experience demonstrating a strong foundation in design principles and methodologies is also highly valued.

Experience: Extensive experience (10+ years) in UX design with a significant portion in leadership roles, specifically within the Fintech domain. Demonstrated experience leading and growing design teams, defining UX strategy, and driving impactful design initiatives is crucial. A strong portfolio showcasing leadership impact and strategic thinking is required.

Required Skills:

• Exceptional team leadership, mentorship, and talent development skills with a proven ability to build and retain high-performing design teams.
• Deep expertise and practical experience within the Fintech domain, including a strong understanding of billing systems, financial services, B2B/B2C payment solutions, and related financial processes.
• A strong "AI-first" mindset with demonstrated experience or a keen understanding of leveraging artificial intelligence to create enhanced and innovative user experiences.
• Proven ability to define and champion a compelling UX strategy and vision, translating complex business requirements and user needs into simple, elegant, and effective design solutions.
• Mastery of stakeholder collaboration and relationship building, with the ability to influence at the executive level and build alignment across diverse cross-functional teams (Product, Engineering, Finance, Sales, etc.).
• Strong storytelling and communication skills, with the ability to articulate design strategies, insights, and rationales clearly and persuasively to technical and non-technical audiences.
• A strong point of view on design quality and craft, with the ability to inspire teams to achieve high standards of design execution and user-centeredness.
• Demonstrated experience working within a large, global, cross-functional organization, navigating complexities and driving design initiatives at scale.
• Comfort with ambiguity, risk, and change, with the ability to lead teams effectively through periods of transformation.

Preferred Skills:

• A background that includes experience as a high-level individual contributor in design before transitioning into leadership, providing a deep appreciation for design craftsmanship and hands-on experience.
• Experience leading design teams through significant organizational or product transformation initiatives.
• Experience designing solutions for both internal teams and external customers, or building solutions that serve both enterprise and small business needs on a single platform.
• Experience contributing to or leading product-led growth initiatives, such as monetization strategies, upsell paths, retention efforts, or in-product education.
• Experience with design systems and scaling design practices across large organizations.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Your portfolio should serve as a testament to your leadership impact and strategic thinking, demonstrating how your guidance shaped design outcomes and influenced product direction within complex domains, particularly Fintech.
• Include detailed case studies that highlight your approach to defining UX strategy, tackling significant business challenges through design, and leading teams to deliver impactful user experiences.
• Showcase examples of how you have integrated user research, data analysis, and business requirements into your design process and decision-making at a strategic level.
• Illustrate your ability to champion design excellence and craft, even in a leadership capacity, potentially by showcasing examples of high-quality work produced under your guidance or initiatives you led to elevate design standards.

Process Documentation:

• Document your strategic design process, including how you approach problem identification, opportunity mapping, and defining the scope of design initiatives within a business context.
• Detail your methods for leading design ideation, fostering innovation within your team, and iterating on design solutions based on feedback and data.
• Explain your approach to validating design concepts at a strategic level, including how you leverage user research, usability testing, and performance metrics to measure design impact and inform future decisions.

💵 Compensation & Benefits

Salary Range: $280,375 - $448,625 USD Annually

Benefits:

• Competitive cash compensation including base salary and potential for annual bonus and/or on-target commission depending on role eligibility.
• Opportunity to participate in HubSpot’s equity plan, receiving Restricted Stock Units (RSUs), aligning employee success with company growth.
• Comprehensive benefits package designed to support employee well-being and growth, including health, dental, and vision insurance, retirement plans, and paid time off. (Inferred based on typical large tech company offerings).
• Access to resources and programs focused on professional development, skill enhancement, and career progression within the organization. (Inferred based on company size and culture).
• Flexible work arrangements, as this is a remote position, allowing for greater work-life balance.

Working Hours: Full-time, typically 40 hours per week. As a remote leadership role, some flexibility in work schedule may be expected to accommodate collaboration across different time zones and meet business needs.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development (specifically Customer Relationship Management - CRM) with a significant and growing focus on Fintech solutions. This means the design work directly impacts how businesses manage their finances, billing, and payments within the HubSpot ecosystem, offering opportunities for high business impact.

Company Size: Over 10,000 employees globally. This indicates a large, established organization with potentially complex structures, mature processes, and significant resources. For a design leader, this means navigating a large organization, influencing decisions at multiple levels, and working with a large, diverse design community.

Founded: 2006. HubSpot is a well-established company with a strong history and a recognized brand in the tech industry. Their Culture Code is widely known, suggesting a focus on specific values and a deliberate approach to company culture.

Team Structure:

• The Fintech UX team currently consists of approximately 12 individuals, including Product Designers, UX Research professionals, and a Design Manager, with potential for future expansion.
• This role reports to a higher level within the Design organization, indicating a structured design leadership hierarchy.
• The Fintech team collaborates extensively with various cross-functional partners, including Product Management, Engineering, System Business Analysts, Operations, Pricing & Packaging, Finance, Sales, and Go-To-Market teams.

Methodology:

• Emphasis on a design-first mindset grounded in deep collaboration with engineering and product management.
• Focus on translating complex problems and business requirements into simple, elegant, and effective design solutions.
• Likely utilizes agile or lean methodologies given the software development context, with design integrated throughout the product development lifecycle.
• Strong focus on user-centered design principles and leveraging user research to inform design decisions and strategy.

Company Website: https://www.hubspot.com

📈 Career & Growth Analysis

Design Career Level: This is a Director-level position, indicating a senior leadership role responsible for a significant area of the product and the development of a team. The scope of responsibility includes defining strategy, leading a team of managers and individual contributors, and influencing outcomes across multiple departments.

Reporting Structure: The Director of UX, Fintech, will report to a higher level within the Design Leadership organization, suggesting a clear path for upward communication and strategic alignment within the broader design function. This also implies opportunities for peer collaboration with other design leaders.

Design Impact: Design in this role has a direct and measurable financial and customer impact by shaping the user experience of critical Fintech products. The team's work directly influences product purchases, expansion, and customer satisfaction with financial operations within HubSpot's platform. The focus on AI integration also presents a significant opportunity to drive innovation and define the future of Fintech interactions.

Growth Opportunities:

• Potential to expand the leadership structure within the Fintech UX team, offering opportunities for direct reports to grow into management roles and for the Director to manage managers.
• Opportunities to deepen expertise in the intersection of UX, Fintech, and AI, positioning the Director as a thought leader in these evolving domains.
• Potential for advancement within HubSpot's large Design organization, potentially leading to roles with broader scope or overseeing multiple product areas.
• Opportunities to contribute to company-wide design initiatives, participate in design leadership forums, and influence the overall direction of design at HubSpot.

🌐 Work Environment

Studio Type: Remote-first for this specific role (US Based - East Coast preferred), with opportunities for in-person connection. HubSpot embraces a hybrid model, valuing both flexibility and connection. While this role is remote, there are requirements for in-person onboarding and attendance at other company or team gatherings.

Office Location(s): HubSpot has numerous global offices, including a headquarters in Cambridge, Massachusetts, and locations across the US, Europe, Asia, and Latin America. While this role is remote, proximity to the East Coast is preferred for potential in-person team and company events.

Design Workspace Context:

• As a remote role, the primary workspace is a home office or preferred location.
• HubSpot's hybrid model suggests a strong emphasis on providing the necessary tools, technology, and infrastructure for effective remote collaboration.
• Opportunities to connect with the design team and broader company exist through virtual meetings, collaboration platforms, and planned in-person events.

Work Schedule: Standard full-time working hours are expected. While remote work offers flexibility, the need for collaboration with teams across different time zones and participation in scheduled meetings will require some adherence to core working hours, particularly those aligning with East Coast time.

📄 Application & Portfolio Review Process

Design Interview Process:

• The interview process for a Director-level design role at HubSpot will likely involve multiple stages designed to assess leadership capabilities, strategic thinking, Fintech domain expertise, AI understanding, collaboration skills, and cultural fit.
• Initial stages may include screening calls with a recruiter and the hiring manager to discuss experience and alignment with the role's requirements.
• Subsequent rounds will likely involve interviews with key stakeholders, including other design leaders, product management counterparts, engineering leads, and potentially finance or sales representatives involved in the Fintech area.
• Expect presentations where you will be asked to walk through your portfolio, focusing on leadership impact, strategic initiatives, and how you've tackled complex design problems in the Fintech space.
• A design challenge or strategic problem-solving exercise may be included to assess your approach to tackling real-world business and design challenges at a leadership level.
• The final stages will likely involve discussions with executive leadership to assess strategic alignment and leadership potential within the broader organization.

Portfolio Review Tips:

• Curate your portfolio to specifically highlight your leadership experience, strategic contributions, and impact on business outcomes within the Fintech domain.
• Focus on case studies that demonstrate your ability to define and execute on a UX strategy, lead and mentor design teams, and collaborate effectively with cross-functional partners.
• Clearly articulate the problem you were solving, your strategic approach, the design process your team followed (under your guidance), your role in leading the initiative, and the measurable impact of the design solutions.
• Showcase your understanding of complex financial systems and how you translated those complexities into user-friendly experiences.
• If possible, include examples that demonstrate your "AI-first" mindset or your approach to integrating emerging technologies into the design process.
• Be prepared to discuss the challenges you faced, how you overcame them, and the lessons learned from successful and less successful initiatives.

Challenge Preparation:

• If a design challenge is part of the process, it will likely be a strategic problem related to Fintech UX or integrating AI into financial workflows.
• Focus on demonstrating your strategic thinking, problem-solving approach, and ability to consider business constraints and opportunities at a high level.
• Structure your solution clearly, outlining your process, key considerations, potential design directions, and how you would measure success.
• Be prepared to articulate your rationale and defend your approach, showcasing your ability to think critically and strategically.
• Consider the potential impact on various stakeholders and how you would collaborate with different teams to implement the solution.

🛠 Tools & Technology Stack

Primary Design Tools:

• While not explicitly listed for a Director role, proficiency with industry-standard design and prototyping tools such as Figma, Sketch, or Adobe XD is expected for understanding the team's workflow and providing guidance.
• Experience with tools for creating and managing design systems would be beneficial, supporting the championing of design excellence and consistency.

Collaboration & Handoff:

• Tools for cross-functional collaboration like Slack, Zoom, or Google Meet are essential for a remote role, enabling effective communication with the distributed team and stakeholders.
• Experience with project management and workflow tools such as Jira, Asana, or Trello for managing design initiatives and collaborating with engineering and product teams.
• Familiarity with handoff tools or processes that facilitate seamless collaboration with engineers and ensure design specifications are clearly communicated.

Research & Testing:

• Experience with user research platforms and methodologies for gathering quantitative and qualitative insights to inform strategic design decisions.
• Familiarity with tools for conducting usability testing, A/B testing, and gathering user feedback to validate design solutions and measure their impact.
• Understanding of analytics platforms (e.g., Google Analytics, Amplitude) to track user behavior, measure the performance of design changes, and identify areas for improvement.

👥 Team Culture & Values

Design Values:

• HubSpot values UX deeply, with a large design organization (over 250 designers, researchers, and content strategists), indicating a strong commitment to design's role in the company.
• The Fintech team specifically values building world-class user experiences that are delightful, frictionless, and intelligent, particularly in the context of financial interactions.
• Emphasis on an "AI-first" mindset, indicating a value for innovation and leveraging technology to create better user experiences and drive growth.
• Strong belief in the power of systems thinking, high craft, and customer empathy within the design leadership team.

Collaboration Style:

• Deep collaboration is expected, particularly with engineering and product management teams, fostering a design-first but integrated approach.
• Collaboration with a wide range of stakeholders across different departments (Finance, Sales, Operations) is crucial for success in this role.
• The leadership aspect implies fostering a collaborative environment within the design team, encouraging knowledge sharing, critique, and mutual support.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Defining how to price, package, and charge for AI usage within the Fintech products, requiring innovative and user-friendly design solutions for complex business models.
• Simplifying complex financial interactions into intuitive, self-serve experiences for a diverse user base, balancing functionality with ease of use.
• Leading a team through potential periods of significant transformation and change, requiring strong change management skills and the ability to maintain team cohesion and motivation.
• Navigating the complexities of a large, cross-functional organization to drive design initiatives and gain alignment across diverse stakeholders with potentially competing priorities.

Learning & Development Opportunities:

• Opportunity to lead and grow a talented multidisciplinary design team, developing leadership and mentorship skills at a high level.
• Deepen expertise in the rapidly evolving intersection of Fintech and AI, working on cutting-edge solutions and contributing to industry best practices.
• Exposure to complex business problems and the opportunity to solve them through strategic design, enhancing business acumen and strategic thinking skills.
• Opportunities to collaborate with and learn from a large and experienced design organization within HubSpot.
• Potential for professional development through internal training, conferences, and access to learning resources supported by HubSpot.

💡 Interview Preparation

Design Process Questions:

• Be prepared to discuss your approach to defining and implementing a UX strategy for a complex product area like Fintech. Provide examples from your portfolio.
• Articulate your process for leading a design team through the end-to-end design lifecycle, from research and ideation to testing and implementation.
• Discuss how you incorporate user research and data into your design process and how you measure the impact of design decisions on business outcomes.
• Explain your experience with agile or lean methodologies and how design integrates with engineering and product development in your preferred workflow.

Company Culture Questions:

• Research HubSpot's Culture Code and be prepared to discuss how your values align with theirs, particularly regarding transparency, flexibility, and customer focus.
• Ask questions about the specific culture within the Fintech team and the broader design organization, including how feedback is given and received, and how collaboration is fostered.
• Be prepared to discuss how you lead and motivate a remote or hybrid team and how you build connections and foster a sense of belonging in a distributed environment.

Portfolio Presentation Strategy:

• Structure your portfolio presentation around 2-3 key case studies that best demonstrate your leadership impact and strategic thinking in complex domains, ideally Fintech.
• For each case study, clearly articulate the business problem, your strategic approach, the role you played as a leader, the process your team followed, and the measurable results.
• Focus on the "why" behind your design decisions at a strategic level, explaining how they addressed user needs and business objectives.
• Be concise and engaging, telling a compelling story about your leadership journey and the impact you've had.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your specific experience in Fintech UX leadership, AI integration, and managing multidisciplinary design teams. Use keywords from the job description.
• Carefully curate your portfolio to showcase your leadership impact and strategic thinking, focusing on detailed case studies of complex projects in the Fintech space.
• Prepare thoroughly for potential interviews by practicing discussing your leadership philosophy, strategic approach to design, and experience navigating complex organizational structures.
• Research HubSpot's Fintech products and overall business strategy to demonstrate your understanding of the company and the challenges you would be addressing.