Digital Product Designer

📍 Job Overview

Job Title: Digital Product Designer

Company: Southern Glazer’s Wine and Spirits, LLC

Location: Multiple U.S. Locations (Atlanta, GA; Huntsville, AL; Charlotte, NC; Austin, TX; Dallas, TX; Minneapolis, MN; Miramar, FL)

Job Type: Full-time

Category: Digital Product Design

Date Posted: June 5, 2025

Experience Level: Mid-Senior Level (4+ years)

Remote Status: On-site

🎨 Role Summary

• Collaborate on digital product design initiatives across multiple product portfolios, working closely with senior designers.
• Focus on understanding user needs and behaviors to inform design decisions and create intuitive digital experiences.
• Translate complex requirements into tangible design concepts, wireframes, and interactive prototypes.
• Ensure design consistency and adherence to brand guidelines and design systems across web and mobile platforms.

🖼️ Primary Responsibilities

• Ideate, conceptualize, and develop innovative design solutions for digital products, including web and native mobile applications.
• Conduct and lead problem-framing and ideation sessions with cross-functional teams to define design challenges and opportunities.
• Create user flows, storyboards, wireframes (low and high-fidelity), and interactive prototypes to visualize design concepts and user interactions.
• Iterate rapidly on designs based on user feedback, research findings, and technical constraints, collaborating closely with design researchers.
• Present design work, rationale, and prototypes effectively to stakeholders, including executive-level colleagues, clearly articulating design decisions and their impact.
• Ensure the consistent application of the global design system and brand guidelines across all digital touchpoints to maintain design coherence.
• Collaborate closely with software engineering, analytics, and QA teams throughout the product development lifecycle to ensure successful implementation and launch of designed features.
• Understand user behavior and buying habits within the e-commerce context to inform user-centered design solutions.

🎓 Skills & Qualifications

Education: Education or training in Visual Design, Graphic Design, or a related creative field is required. A Bachelor's degree in Design, HCI, or a related discipline is typically preferred for a role at this level, providing a strong foundation in design principles and methodologies.

Experience: A minimum of 4+ years of hands-on experience in digital product design is required, with a strong portfolio showcasing end-to-end design projects from ideation to launch. This experience should include designing for both mobile applications and web platforms. Additionally, 2+ years of experience specifically designing enterprise-level e-commerce applications (web and/or native app) is a key requirement, demonstrating domain expertise in complex transactional platforms.

Required Skills:

• Proven expertise in Digital Product Design, encompassing UI/UX design principles and best practices.
• Extensive experience in Mobile App Design for both iOS and Android platforms, including understanding platform-specific design patterns and guidelines.
• Strong proficiency in Web Design, with a focus on responsive design principles and creating engaging online experiences.
• Demonstrated experience working with and contributing to global Design Systems to ensure consistency and scalability of design.
• Advanced skills in Prototyping, utilizing various tools to create interactive prototypes for testing and presentation.
• Ability to create detailed User Flows and Storyboards to map out user journeys and interactions.
• Excellent Collaboration skills, with the ability to work effectively with cross-functional teams including product managers, engineers, and researchers.
• High level of Visual Design skills, with a keen eye for aesthetics, typography, color, and layout to create polished interfaces.
• Experience in Brand Development, implementation, and maintenance, ensuring design aligns with brand identity.
• Proven ability to design for Enterprise-level E-commerce Applications, understanding complex user flows and business requirements.
• Expertise in Responsive Design best practices to create seamless experiences across various devices and screen sizes.

Preferred Skills:

• Experience conducting or collaborating on Design Research activities, such as user interviews, usability testing, and surveys.
• Familiarity with User Testing methodologies to gather feedback and validate design decisions.
• Experience with Interaction Design patterns and principles to create intuitive and engaging user experiences.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Your portfolio must showcase a range of digital product design projects, demonstrating your end-to-end process from initial problem framing and concepting through final design and launched product.
• Include detailed case studies for at least 2-3 significant projects, clearly outlining the problem, your role, your design process (research, ideation, iteration), key design decisions, and the impact or outcome of your work.
• Highlight your visual design skills with high-quality mockups and prototypes that demonstrate attention to detail, typography, color, and layout.
• If applicable, include examples of your work on enterprise-level e-commerce platforms, showcasing your ability to handle complex user flows and business logic.

Process Documentation:

• For each case study, clearly document your approach to the research and discovery phase, including how you gathered user insights, analyzed data, and defined the problem space.
• Showcase your ideation and iteration methods, including sketches, wireframes, prototypes, and how you incorporated feedback throughout the design process.
• Detail your approach to validation and testing, explaining how you tested your designs with users and what insights you gained.

💵 Compensation & Benefits

Salary Range: Based on regional data for similar Digital Product Designer roles with 4+ years of experience in the specified U.S. locations (Atlanta, GA; Huntsville, AL; Charlotte, NC; Austin, TX; Dallas, TX; Minneapolis, MN; Miramar, FL), the estimated salary range for this position is typically between $85,000 and $125,000 annually. This range can vary based on the specific location's cost of living, the candidate's exact level of experience, the depth of their e-commerce design background, and negotiation outcomes. Data sources considered include Glassdoor, Payscale, and regional salary reports for design professionals in the listed metropolitan areas.

Benefits:

• Comprehensive Medical and Prescription Drug Coverage to support your health and well-being.
• Dental and Vision Plans for maintaining oral and visual health.
• Tax-saving Flexible Spending Accounts (FSAs) for healthcare and dependent care expenses.
• Disability Coverage (short-term and long-term) for income protection.
• Life Insurance Plans for financial security for your beneficiaries.
• 401(k) Plan with potential company match to help you save for retirement.
• Tuition Reimbursement program to support continuous learning and professional development in design-related fields.
• Wellness Program to encourage healthy habits and work-life balance.
• Parental Leave to support new parents.
• Vacation Accrual and Paid Sick Leave for time off and recovery.

Working Hours: The standard working hours are typically full-time, generally 40 hours per week. As a design professional, flexibility may be required to meet project deadlines, but the core work schedule is expected to align with typical business hours in the respective office location.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Beverage Manufacturing (specifically Wine and Spirits distribution). This industry context means design challenges may involve B2B e-commerce platforms, sales tools, and internal operational systems, requiring an understanding of complex user types (sales representatives, retailers, etc.).

Company Size: 10,001+ employees. As a large, privately held company, Southern Glazer's offers stability and structured career paths. The design team likely operates within a larger technology or digital department, requiring strong collaboration skills across various business units.

Founded: 1968. With over 50 years of history, Southern Glazer's has a long-standing legacy. The design culture is likely evolving as the company invests in digital transformation, balancing established practices with the adoption of modern design methodologies.

Team Structure:

• Digital Product Designers work within product portfolios, suggesting a product-centric organizational structure.
• Designers generally work in pairs with a senior product designer, indicating a mentorship model and opportunities for learning from experienced professionals.
• The team reports to the Director, Digital Product Design, establishing a clear reporting hierarchy within the design function.
• Cross-functional collaboration is essential, working closely with software engineering, analytics, and QA teammates.

Methodology:

• The emphasis on ideation, concepting, prototyping, and iteration suggests an agile or lean UX methodology.
• Collaboration with design researchers indicates a commitment to user-centered design and data-informed decision-making.
• The focus on the full digital product lifecycle implies involvement from discovery through post-launch iteration.

Company Website: https://www.southernglazers.com/

📈 Career & Growth Analysis

Design Career Level: This role is positioned at a Mid-Senior level, requiring 4+ years of experience. This indicates an expectation of autonomy in design execution and the ability to lead design initiatives on specific features or product areas. The pairing with a senior designer suggests a potential path for growth and mentorship towards a senior or lead designer role.

Reporting Structure: Reporting to the Director, Digital Product Design provides a clear line of communication and access to design leadership. This structure allows for guidance on design strategy and career development within the design discipline.

Design Impact: As part of a team focused on digital product portfolios, this role has a direct impact on the user experience of Southern Glazer's digital platforms. Designing enterprise-level e-commerce applications means influencing how customers and internal users interact with critical business tools, contributing to efficiency and potentially revenue.

Growth Opportunities:

• Advancement within the design team towards a Senior Digital Product Designer or Lead Designer role, taking on more complex projects and mentoring junior designers.
• Opportunities to specialize in specific areas of digital product design, such as e-commerce optimization, mobile experience, or design systems management.
• Learning and development opportunities through collaboration with experienced senior designers and potentially through company-sponsored training or conferences.

🌐 Work Environment

Studio Type: This is an on-site role in one of the specified office locations. The work environment is likely a corporate office setting, with dedicated workspaces for the digital product team.

Office Location(s): Atlanta, GA; Huntsville, AL; Charlotte, NC; Austin, TX; Dallas, TX; Minneapolis, MN; Miramar, FL. Candidates should consider the specific location's characteristics, including local design communities and cost of living, as this is an on-site position.

Design Workspace Context:

• The workspace likely includes areas for individual focus work as well as collaborative spaces for team meetings, ideation sessions, and design critiques.
• Access to necessary design tools, software, and potentially physical whiteboards or collaboration displays for sketching and brainstorming.
• Opportunities for informal interaction and knowledge sharing with other designers and cross-functional team members in a shared office environment.

Work Schedule: The role is full-time and on-site, implying a standard business hours schedule. While some flexibility might be possible depending on team norms and project needs, regular presence in the office is required for collaboration and team cohesion.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial screening call with a recruiter to discuss your background and the role. Prepare to articulate your experience and interest in digital product design, particularly within e-commerce.
• Technical interview(s) with design team members, potentially including a portfolio review where you walk through key projects and discuss your design process, methodologies, and decision-making. Be prepared to discuss your approach to user research, ideation, prototyping, and collaboration.
• A design challenge or take-home assignment may be required to assess your problem-solving skills, design execution abilities, and ability to apply design principles to a specific problem relevant to Southern Glazer's business.
• Behavioral interview(s) to assess your cultural fit, collaboration style, communication skills, and how you handle challenges and feedback.
• Interviews with the hiring manager (Director, Digital Product Design) and potentially other stakeholders (Product Managers, Engineering Leads) to discuss your experience, career goals, and how you would contribute to the team and product strategy.

Portfolio Review Tips:

• Curate your portfolio to specifically highlight projects that demonstrate your experience in digital product design and, if possible, e-commerce applications.
• For each case study, clearly articulate the problem you were solving, your role in the project, the target users, your design process (research, ideation, testing), and the impact of your design decisions. Use the STAR method (Situation, Task, Action, Result) to structure your case studies.
• Showcase a mix of your skills, including user flows, wireframes, prototypes, and high-fidelity visual designs. Explain your rationale behind key design choices.
• Be prepared to discuss the technical constraints you encountered and how you collaborated with engineers.

Challenge Preparation:

• If a design challenge is assigned, carefully read and understand the prompt. Ask clarifying questions if needed.
• Allocate sufficient time to the challenge. Focus on demonstrating your design process and rationale, not just the final output.
• Structure your presentation to clearly explain your understanding of the problem, your approach to solving it, your design iterations, and your final solution. Be prepared to articulate your design decisions and justify them based on user needs and business goals.

ATS Keywords:

• Design Skills: Digital Product Design, UI/UX Design, User Experience, User Interface, Interaction Design, Visual Design, User-Centered Design, Responsive Design, Mobile Design, Web Design, Design Thinking, Information Architecture, Usability Testing, User Research, Prototyping, Wireframing, Storyboarding, Ideation, Concepting, Design Systems, Brand Identity, E-commerce Design, Accessibility.
• Tools: (Mention specific tools you are proficient in from the 'Tools & Technology Stack' section)
• Methodologies: Agile, Lean UX, Design Sprints, Waterfall (if applicable).
• Soft Skills: Collaboration, Communication, Presentation Skills, Problem-Solving, Critical Thinking, Stakeholder Management, Cross-functional Collaboration, Teamwork, Adaptability.
• Industry Terms: E-commerce, Enterprise Applications, Digital Transformation, Product Lifecycle, User Journeys, Conversion Rates, Customer Experience.

🛠 Tools & Technology Stack

Primary Design Tools:

• Proficiency in industry-standard Design & Prototyping tools is essential. While specific tools are not listed, common tools at this level include Figma, Sketch, Adobe XD, InVision, or similar. Expect to use tools that facilitate collaborative design, prototyping, and handoff to developers.

Collaboration & Handoff:

• Familiarity with Collaboration tools is required. This likely includes platforms for project management (e.g., Jira, Asana), communication (e.g., Slack, Microsoft Teams), and design collaboration (e.g., Zeplin, Abstract, or features within primary design tools).
• Experience with Handoff processes and tools for providing detailed design specifications and assets to software engineers.
• Experience with Documentation tools for maintaining design systems and style guides.

Research & Testing:

• While not explicitly listed as required tools, familiarity with tools used for Design Research (e.g., user interview recording/transcription tools, survey platforms) and User Testing (e.g., remote usability testing platforms, heat mapping tools, analytics dashboards) would be beneficial for collaborating with design researchers and understanding user behavior data.

👥 Team Culture & Values

Design Values:

• Given the company's investment in technology and focus on digital experiences, key design values likely include a commitment to user-centered design, innovation in the digital space, and creating impactful products for their users (both internal and external).
• Emphasis on quality and aesthetics, as indicated by the requirement for high visual design skills and brand consistency.
• A value placed on collaboration and communication, working closely with cross-functional teams and presenting design work effectively.

Collaboration Style:

• The team structure, with designers working in pairs and collaborating with engineering and product teams, suggests a collaborative and integrated workflow.
• Expect regular design critiques and feedback sessions to improve design quality and align on direction.
• A culture of knowledge sharing and contribution to shared resources like the design system is likely encouraged.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Designing for enterprise-level e-commerce applications can present challenges related to complex user flows, integrating with existing systems, and balancing user needs with business requirements and technical constraints.
• Working within a large organization may involve navigating internal processes, gaining alignment across different departments, and advocating for design within a potentially established corporate culture.
• Ensuring design consistency and effectively utilizing a global design system across a wide range of digital products and platforms.
• Adapting design strategies to the specific needs and behaviors of users in the wine and spirits distribution industry.

Learning & Development Opportunities:

• Opportunity to deepen expertise in e-commerce design and the unique challenges of the beverage alcohol distribution industry.
• Skill development in working with and contributing to large-scale design systems.
• Mentorship from senior design team members, providing guidance and support for career growth.
• Exposure to a wide range of digital products and the opportunity to contribute to the digital transformation of a major industry player.

💡 Interview Preparation

Design Process Questions:

• Be prepared to discuss your end-to-end design process for a past project. Walk through your steps from understanding the problem to delivering the final design.
• Explain how you approach gathering user requirements and conducting user research. Provide specific examples from your portfolio.
• Describe your methods for ideation and exploring different design solutions. How do you narrow down options and make design decisions?
• Discuss your experience with prototyping and user testing. How do you use prototypes to validate your designs and gather feedback?
• Be ready to discuss how you collaborate with product managers and engineers throughout the design and development process.

Company Culture Questions:

• Research Southern Glazer's Wine and Spirits and their digital initiatives. Be prepared to discuss why you are interested in working for this company and this specific role.
• Ask questions about the design team structure, collaboration style, and how design is valued within the organization.
• Inquire about the typical projects the digital product design team works on and the challenges they face.

Portfolio Presentation Strategy:

• Select 2-3 strong case studies from your portfolio that are most relevant to the role requirements (digital product design, e-commerce, mobile/web).
• For each case study, clearly articulate the problem, your role, your process, your design decisions and rationale, and the outcome or impact of your work.
• Focus on telling a compelling story about your design journey for each project.
• Be prepared to answer questions about your design choices and receive feedback on your work.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Review your design portfolio and select 2-3 case studies that best showcase your digital product design experience, particularly in e-commerce or complex application design. Tailor your case study narratives to highlight your process and impact.
• Update your resume to clearly articulate your experience with digital product design, mobile and web design, design systems, and e-commerce applications. Use relevant keywords from the ATS list provided.
• Prepare for the interview process by practicing articulating your design process and portfolio case studies. Anticipate questions about your collaboration style and how you handle design challenges.
• Research Southern Glazer's Wine and Spirits, their business, and their digital initiatives to demonstrate your interest and understanding of the company's context.