Digital Marketing Designer at Thomson Reuters

📍 Job Overview

Job Title: Digital Marketing Designer

Company: Thomson Reuters

Location: MEX-Distrito Federal-Reforma 26, Mexico City, Mexico

Job Type: FULL_TIME

Category: Digital Marketing Design

Date Posted: 2025-06-09

Experience Level: 5+ years

Remote Status: Hybrid (2-3 days/week in office)

🎨 Role Summary

Design and develop high-quality, visually stunning, and effective advertising creatives for diverse digital channels, including social media, email, and display advertising, focusing on conversion rate optimization and user engagement.
Collaborate closely with the marketing team to conceptualize, design, and deliver integrated marketing campaigns that align with business objectives, with a specific emphasis on driving growth in Reuters.com digital subscriptions.
Ensure all design work consistently adheres to and reinforces the Thomson Reuters brand identity and established brand guidelines across all platforms and creative assets.
Stay current with the latest design trends, emerging technologies, and best practices within the digital marketing design landscape to inform creative strategy and execution.

📝 Enhancement Note: The role summary highlights the core function of creating marketing creatives for specific digital channels and the key business objective of driving digital subscriptions, which defines the strategic importance of this design role within the organization's growth strategy. The emphasis on brand identity and staying current with trends reflects the expected level of design maturity and strategic contribution.

🖼️ Primary Responsibilities

Design and develop advertising creatives optimized for performance across social media platforms (Facebook, Instagram, LinkedIn), email marketing campaigns, and various display advertising formats (IAB display ads, native ads).
Work collaboratively with the marketing team throughout the campaign lifecycle, from initial concept development and ideation through final design delivery and iteration based on performance data.
Provide dedicated design support for the creation of high-impact display advertising creatives specifically for Reuters.com advertising clients, ensuring brand alignment and effectiveness for external partners.
Optimize all design work for maximum conversion rates and user engagement by applying principles of user experience (UX) and digital marketing best practices.
Contribute design expertise to other marketing initiatives as needed, including the creation of sales presentation decks and general marketing collateral, maintaining visual consistency and brand standards.

📝 Enhancement Note: The primary responsibilities are detailed to show the breadth of digital channels the designer will work across (social, email, display) and specific tasks like supporting external advertising clients. This level of detail clarifies the day-to-day activities and the scope of influence the designer will have within the marketing function.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Digital Design, Marketing, or a related creative field is typically preferred for a role at this experience level, providing a strong foundation in design principles and marketing strategies.

Experience: A minimum of 5 years of demonstrated experience in digital marketing design, preferably gained within a fast-paced creative agency environment or an in-house marketing team, with a strong portfolio showcasing expertise in relevant digital advertising formats is required.

Required Skills:

Full professional proficiency in English (candidates will be tested), essential for collaboration within a global company and understanding international market nuances.
Extensive experience and proven expertise in designing for social media advertising campaigns, understanding platform-specific requirements and best practices.
Demonstrated experience in designing effective email marketing creatives, including understanding layout, calls-to-action, and mobile responsiveness.
Strong background in designing display advertising, including IAB standard ad units and native advertising formats, with a focus on visual hierarchy and messaging.
Advanced proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, for image manipulation, vector graphics, and creative asset production.
High proficiency in Figma for UI design, prototyping, and collaborative design workflows.
Proven ability to manage multiple design projects simultaneously under tight deadlines, demonstrating excellent project management and organizational skills.
Strong collaborative skills with the ability to work effectively with cross-functional teams, particularly marketing managers, copywriters, and developers.
Exceptional attention to detail in all design layouts, ensuring creativity, brand consistency, and clarity in visual communication.

Preferred Skills:

Experience utilizing Adobe Firefly or other AI-powered design tools to enhance creative workflows and explore new design possibilities.
Experience using interactive ad creation platforms such as Clipcentric for building dynamic and engaging digital advertisements.
A good understanding of HTML and CSS as they relate to digital advertising and email design, facilitating effective collaboration with developers and ensuring design implementation accuracy.
Experience working within a large global organization, navigating complex structures and diverse stakeholders.

📝 Enhancement Note: Educational background has been inferred based on industry standards for a designer with 5+ years of experience. The "Required Skills" section explicitly incorporates the key skills mentioned in the original description and expands on them with specific design context (e.g., platform-specific social media design, email design principles). Preferred skills add valuable context about potential tools and environments that would be advantageous.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Your portfolio must prominently showcase your expertise in designing for digital marketing channels, specifically social media, email, and display advertising, demonstrating a strong understanding of performance-driven design.
Include detailed case studies for selected projects that clearly articulate the design problem, your process from concept to final execution, the tools used, and the impact or results of the design work (e.g., engagement rates, conversion metrics).
The visual presentation of your portfolio should be professional, well-organized, and easy to navigate, highlighting your aesthetic sensibility and attention to detail.
Where applicable, demonstrate technical proficiency in creating assets optimized for various digital platforms and screen sizes.

Process Documentation:

Showcase your approach to the initial research and discovery phase, including how you gather requirements, understand target audiences, and analyze competitor creative strategies.
Document your ideation and iteration methods, including sketches, wireframes (if applicable), and multiple design concepts that demonstrate your creative problem-solving process.
Explain your approach to validation and testing, including how you incorporate feedback, utilize A/B testing results (if available), and optimize designs based on performance data.

📝 Enhancement Note: The portfolio requirements are expanded beyond simply asking for a portfolio link. Specific essentials like focusing on relevant channels, including case studies with results, and demonstrating process are crucial for a marketing design role where impact and performance are key metrics. This provides candidates with clear guidance on what to highlight.

💵 Compensation & Benefits

Salary Range: While the specific salary range for this role in Mexico City is not provided, based on industry data for Digital Marketing Designer roles with 5+ years of experience in Mexico, the estimated annual salary range is typically between MXN $450,000 and MXN $750,000. This estimate is based on market data from sources like Glassdoor and Payscale for similar roles in the CDMX area, considering the experience level and the profile of Thomson Reuters as a large, established international company. However, the actual salary may vary based on individual qualifications, specific experience, and negotiation.

Benefits:

Flexible Vacation policy, allowing employees autonomy in managing their time off.
Two company-wide Mental Health Days off annually, demonstrating a commitment to employee well-being.
Access to the Headspace app, providing resources for mindfulness and mental wellness.
Retirement Savings plan to support long-term financial planning.
Tuition Reimbursement for furthering education and professional development.
Employee Incentive Programs recognizing contributions and performance.
Resources dedicated to supporting mental, physical, and financial well-being.
Flex My Way policies offering flexibility for personal and professional responsibilities, including the option to work from anywhere for up to 8 weeks per year.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. The hybrid work model offers flexibility, balancing in-office collaboration with remote work, which can support creative flow and work-life balance.

📝 Enhancement Note: A salary range has been estimated for Mexico City based on standard industry practices and publicly available data for similar roles and experience levels in that region. The methodology for this estimate is explicitly stated. The benefits are listed with brief explanations to highlight their value to potential candidates.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Thomson Reuters operates primarily within the Software Development, Legal, Tax, Accounting, Compliance, Government, and Media industries. As a Digital Marketing Designer, you would be working within the Media segment, specifically for Reuters Professional, focusing on delivering news and intelligence to global professionals. This context means the design work will need to resonate with a professional, globally-minded audience seeking insightful and contextual information.

Company Size: Thomson Reuters is a large global company with over 10,001 employees and 35,000+ employees globally. Working within a large organization means established processes, potential for cross-functional collaboration with diverse teams, and opportunities for growth within a structured environment.

Founded: While the exact founding date of the current iteration of Thomson Reuters isn't explicitly stated in the provided data, Reuters itself has a long history dating back to 1851. This long history and established reputation in journalism and information services likely influence a design culture that values trust, accuracy, and clarity in communication.

Team Structure:

You will be part of the Reuters Professional team, specifically working closely with the marketing function.
The role involves direct collaboration with marketing managers and potentially copywriters to develop campaign concepts and execute creative assets.
Collaboration with development teams for technical implementation of digital ads and email templates is also likely.

Methodology:

The marketing team likely employs data-driven approaches to campaign strategy, meaning design decisions should be informed by performance metrics and user insights.
An iterative design process is expected, with a focus on testing and optimizing creative assets for better engagement and conversion.
Working in a large organization suggests adherence to established brand guidelines and potentially utilizing existing design systems or component libraries.

Company Website: thomsonreuters.com.

📝 Enhancement Note: Company and design culture details are inferred based on the company's industry, size, and the specific business unit (Reuters Professional). The description highlights how the company's context influences the design work and collaboration patterns. The methodology section outlines likely approaches based on the nature of digital marketing and a large corporate environment.

📈 Career & Growth Analysis

Design Career Level: This role is for a mid-to-senior level Digital Marketing Designer, requiring a minimum of 5 years of experience. At this level, you are expected to be a skilled individual contributor capable of independently managing design projects, contributing to strategic creative concepts, and potentially mentoring junior designers if the team structure allows.

Reporting Structure: You will report within the marketing team for Reuters Professional. The specific reporting manager is not mentioned, but it would likely be a Marketing Manager, Creative Director, or a similar role overseeing marketing creative functions.

Design Impact: Your design work will directly impact the success of digital marketing campaigns aimed at driving subscriptions to Reuters.com, a key revenue stream for the business. Your ability to create engaging and high-converting creatives will have a measurable impact on business objectives.

Growth Opportunities:

Potential advancement to a Senior Digital Marketing Designer role, taking on more complex projects and strategic responsibilities.
Opportunities to specialize in specific areas of digital advertising design, such as interactive ad formats, video marketing, or performance creative optimization.
Growth into a design leadership or management position within the marketing or creative department, overseeing a team of designers.
Development of skills in related areas like conversion rate optimization (CRO), A/B testing strategy, or digital analytics to become a more well-rounded digital marketing professional.

📝 Enhancement Note: The career level is clearly defined based on the experience requirement. Growth opportunities are inferred based on typical career paths for digital marketing designers within large organizations, focusing on both specialization and leadership potential.

🌐 Work Environment

Studio Type: Thomson Reuters operates a hybrid work model for this role, requiring 2-3 days per week in the office located at Reforma 26 in Mexico City. This suggests a modern office environment designed to facilitate both individual work and collaborative team interactions.

Office Location(s): The primary office location for this role is Reforma 26, Mexico City. This is a prominent business district, likely offering good accessibility via public transportation and potentially providing a stimulating urban environment.

Design Workspace Context:

The hybrid model implies dedicated desk space in the office for focused work and access to meeting rooms or collaborative areas for team discussions and brainstorming sessions.
Expect access to standard office technology, including computers, monitors, and software licenses for required design tools.
The in-office days likely facilitate face-to-face interaction with the marketing team and other stakeholders, fostering stronger relationships and more spontaneous creative exchange.

Work Schedule: The role is full-time. The hybrid model offers a degree of flexibility in managing your weekly schedule, balancing required in-office days with the ability to work remotely for the remainder of the week. The "Flex My Way" policies further enhance this flexibility, allowing up to 8 weeks of work from anywhere annually.

📝 Enhancement Note: Details about the work environment are based on the specified hybrid model and office location. Inferences are made about the type of workspace and the benefits of in-office collaboration within a hybrid structure.

📄 Application & Portfolio Review Process

Design Interview Process:

Expect an initial screening interview, likely with an HR representative or a recruiter, to assess basic qualifications and English proficiency.
Subsequent interviews will likely involve the hiring manager and members of the marketing or design team, focusing on your portfolio, design process, technical skills, and experience. Be prepared to walk through specific case studies from your portfolio in detail.
A design challenge or technical assessment may be part of the process to evaluate your practical design skills, problem-solving abilities, and proficiency with required tools like Figma and Adobe Creative Suite.
A final interview may involve senior stakeholders to assess your strategic thinking, collaboration skills, and cultural fit within the team and company.

Portfolio Review Tips:

Curate your portfolio to specifically highlight projects related to digital marketing design (social media ads, email creatives, display banners). Tailor the selection to demonstrate your ability to design for performance and conversion.
For each project, clearly articulate the campaign objective, your role, the creative brief, your design process, the tools used, and, importantly, the results or impact of your design work (e.g., click-through rates, conversion rates, engagement metrics).
Present your case studies with a clear narrative arc, explaining your design decisions and rationale at each stage of the process.
Ensure high-quality visual presentation of your work, demonstrating your attention to detail and aesthetic skills.

Challenge Preparation:

If a design challenge is assigned, carefully read and understand the brief. Ask clarifying questions if needed.
Manage your time effectively during the challenge. Focus on delivering a solution that meets the core requirements and demonstrates your design process and problem-solving skills.
Be prepared to explain your design decisions and rationale behind your solution during the follow-up interview.

ATS Keywords:

Design Skills: Digital Marketing Design, Advertising Creative, Social Media Advertising, Email Marketing, Display Advertising, IAB Ads, Native Ads, Conversion Rate Optimization, User Experience (UX), Visual Design, Graphic Design, Layout Design, Typography, Color Theory, Branding, Creative Concepting, Iterative Design.
Tools: Adobe Creative Suite, Photoshop, Illustrator, Figma, Adobe Firefly, Clipcentric, Microsoft PowerPoint, HTML, CSS.
Methodologies: Design Thinking, Agile, Project Management, Data-Driven Design, Performance Creative, A/B Testing.
Soft Skills: Collaboration, Communication, Attention to Detail, Project Management, Time Management, Problem-Solving, Adaptability, Working Under Pressure, Cross-Functional Collaboration.
Industry Terms: Digital Subscriptions, Reuters Professional, Brand Identity, Brand Guidelines, Marketing Campaigns, Stakeholder Management, Global Company.

📝 Enhancement Note: The application process details are structured to provide candidates with a clear understanding of what to expect. Specific advice is given for portfolio review and design challenge preparation, tailored to a digital marketing design role where performance and process are key. A comprehensive list of ATS keywords is provided to help candidates optimize their resumes.

🛠 Tools & Technology Stack

Primary Design Tools:

Adobe Creative Suite (Photoshop, Illustrator): Essential for image editing, manipulation, vector graphics, and creating high-quality visual assets for digital marketing. Proficiency at an advanced level is expected.
Figma: Required for UI design, prototyping, and collaborative design workflows. Used for creating layouts, wireframes, and potentially interactive elements for digital ads and emails.

Collaboration & Handoff:

Microsoft PowerPoint: Required for creating or supporting the creation of sales presentation decks and marketing materials, indicating a need to integrate design work into presentation formats.
Understanding of HTML and CSS is beneficial for effective handoff to developers, ensuring designs are accurately implemented in email templates and web banners.

Research & Testing:

While specific research tools are not mentioned, a strong understanding of how design impacts conversion rate optimization and user engagement suggests familiarity with concepts related to A/B testing and performance analytics, which may involve using tools like Google Analytics or other marketing automation platforms (though not explicitly required).

📝 Enhancement Note: The tools and technology stack are detailed based on the requirements listed. The usage context for each tool is explained, highlighting their relevance to the specific tasks of a digital marketing designer. Collaboration and handoff tools are included to reflect the workflow within a marketing team.

👥 Team Culture & Values

Design Values:

Customer Obsession: Thomson Reuters emphasizes obsessing over customers, which translates to a design value focused on creating user-centered marketing creatives that resonate with the target audience for Reuters Professional.
Competing to Win: This value suggests a design approach that is performance-driven, focused on creating effective creatives that achieve marketing objectives and drive growth.
Challenging Your Thinking: Encourages a culture of continuous improvement and innovation in design, being open to feedback and exploring new creative approaches.
Acting Fast / Learning Fast: Implies an agile design workflow, with a willingness to iterate quickly based on performance data and market feedback.
Stronger Together: Highlights the importance of collaboration within the marketing team and across functions to achieve shared goals.

Collaboration Style:

Collaboration with marketing managers and copywriters will be essential for developing integrated campaign concepts.
An iterative feedback loop is expected, with regular design reviews and critiques to refine creative assets.
Working in a hybrid environment requires effective communication and collaboration tools to ensure seamless teamwork between in-office and remote days.

📝 Enhancement Note: Design values are inferred from the company's stated core values, explaining how these broader values would likely manifest within the design function, particularly in a marketing context. The collaboration style is described based on the nature of the role and the hybrid work model.

⚡ Challenges & Growth Opportunities

Design Challenges:

Constantly innovating and producing fresh, engaging creative within established brand guidelines and potentially tight deadlines to maintain audience attention in a competitive digital landscape.
Balancing creative vision with the need for performance optimization, requiring a data-driven approach to design and a willingness to iterate based on A/B testing and analytics.
Adapting creative strategies for diverse digital channels and audience segments, ensuring relevance and effectiveness across platforms.
Staying ahead of evolving design trends, platform algorithm changes, and new advertising formats in the fast-paced digital marketing environment.

Learning & Development Opportunities:

Opportunities to deepen expertise in performance creative and conversion rate optimization through training and hands-on experience analyzing campaign data.
Potential to learn and implement new design tools and technologies, such as AI-powered design tools or advanced interactive ad platforms.
Cross-functional learning opportunities by collaborating closely with marketing strategists, data analysts, and content creators.

📝 Enhancement Note: Potential design challenges are identified based on the nature of digital marketing design and working within a large company. Growth opportunities are linked to overcoming these challenges and expanding skill sets in performance marketing and new technologies.

💡 Interview Preparation

Design Process Questions:

Be prepared to discuss your end-to-end design process for a digital marketing campaign, from receiving a brief to final asset delivery and performance analysis. Use examples from your portfolio to illustrate your approach.
Explain how you incorporate user feedback and performance data into your design iterations. Be specific about the metrics you consider and how they influence your design decisions.
Describe your approach to ensuring brand consistency across various digital channels and creative formats.

Company Culture Questions:

Research Thomson Reuters' values and recent marketing campaigns for Reuters Professional. Be prepared to discuss how your design philosophy aligns with their focus on trust, accuracy, and intelligent information.
Ask questions about the design team's structure, collaboration style, and how design is integrated into the overall marketing strategy.
Demonstrate your understanding of the target audience for Reuters Professional and how you would design creatives that resonate with them.

Portfolio Presentation Strategy:

Select 3-4 of your strongest case studies that are most relevant to digital marketing design (social, email, display).
For each case study, structure your presentation to clearly articulate the challenge, your process, the solution, and the results. Focus on the impact your design had on key marketing metrics.
Be prepared to explain your design decisions and rationale for specific creative choices.
Practice presenting your portfolio concisely and engagingly, highlighting the most important aspects of your work.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of a digital marketing designer role at Thomson Reuters. Questions are categorized by focus area (design process, company culture) and specific advice is given for portfolio presentation, emphasizing the need to demonstrate impact.

📌 Application Steps

To apply for this design position:

Submit your application through this link on the Thomson Reuters career site.
Upload your updated resume in English. Ensure your resume is optimized with relevant design skills, tools, and keywords mentioned in this description.
Share your portfolio or a link to it. Make sure your portfolio is up-to-date and clearly showcases your expertise in digital marketing design, particularly social media, email, and display advertising. Include case studies that demonstrate your process and the impact of your work.
Prepare to discuss specific projects from your portfolio in detail during the interview process, focusing on your design rationale and the results achieved.
Research Thomson Reuters and Reuters Professional to understand the company's mission, values, and target audience. This will help you tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Digital Marketing Designer