📍 Job Overview
Job Title: Design Director
Company: Jellyfish
Location: Mexico City, Ciudad de México, Mexico
Job Type: Full-time
Category: Design Leadership, Creative Direction, AI Design, Digital Marketing
Date Posted: June 13, 2025
Experience Level: 7+ years
Remote Status: Hybrid (up to 60% remote)
🎨 Role Summary
- Lead and inspire a globally distributed design team, fostering creative excellence and high-quality content production.
- Drive the creation and adaptation of compelling visual assets using AI tools, specifically focusing on imagery and videos for a prominent B2B platform client.
- Ensure creative output aligns with brand guidelines and project requirements across static, motion graphics, illustration, and social media content.
- Implement templated approaches and efficient workflows using AI tools like Pencil Pro for scalability and localization efforts across diverse markets.
🖼️ Primary Responsibilities
- Provide strong leadership and mentorship to a diverse, geographically dispersed design team, promoting a collaborative and innovative culture.
- Oversee and participate in project reviews, ensuring creative output meets client objectives, brand standards, and technical specifications for various digital channels.
- Direct the production and adaptation of a wide range of digital assets, including static graphics, motion graphics, and video content, ensuring consistent quality and brand messaging.
- Leverage AI design tools, particularly Pencil Pro, for rapid content generation, iteration, adaptation, and optimization, streamlining workflows and enhancing creative output.
- Collaborate closely with creative teams, project managers, and clients to translate briefs into effective and visually compelling design solutions.
- Develop and implement strategies for content localization and adaptation for different regions and digital platforms while maintaining brand integrity and impact.
- Present design concepts, strategies, and final deliverables to internal stakeholders, creative leadership, and clients, articulating design rationale and influencing decision-making.
🎓 Skills & Qualifications
Education: While not explicitly stated as a requirement for a traditional degree, a strong portfolio demonstrating relevant skills and expertise in design principles, creative direction, and AI tool application is essential.
Experience: Minimum of 7 years of professional experience in a relevant design role, preferably within a digital marketing agency or a brand environment with a focus on high-volume content production and adaptation for global markets. Experience leading and managing diverse design teams is critical.
Required Skills:
- Proven expertise in creative direction and design leadership for digital content.
- Advanced proficiency in core design tools including Figma, Adobe Photoshop, and Adobe Illustrator.
- Expertise in motion design and video editing using Adobe After Effects and Adobe Premiere Pro.
- In-depth knowledge and practical experience with AI design tools and best practices for prompting and content generation (e.g., Midjourney, DALL-E, Stable Diffusion).
- Experience leading, mentoring, and managing globally dispersed design teams across different time zones.
- Strong understanding of social media and paid media design best practices and performance metrics.
- Experience producing and adapting digital and social assets for diverse global audiences and platforms.
- Excellent communication, presentation, and stakeholder management skills.
- Advanced English proficiency for effective communication with global teams and clients.
Preferred Skills:
- Familiarity with AI-driven tools specifically for content adaptation and optimization, such as Pencil Pro.
- Understanding of 3D animation tools (e.g., Blender) and their potential application in digital content.
- Experience working with large, globally recognized brands and navigating complex brand guidelines.
- Knowledge of asset management systems and templated approaches for scalable design production.
🎨 Portfolio & Creative Requirements
Portfolio Essentials:
- Showcase a diverse range of digital design projects, including static visuals, motion graphics, and video content created for various platforms (especially social and paid media).
- Include examples demonstrating experience with content adaptation and localization for different markets or audiences.
- Highlight projects where AI tools were used in the design process, clearly articulating the role of AI in concept generation, iteration, or final output.
- Present case studies that illustrate your creative process, problem-solving approach, and the impact of your designs on achieving project objectives.
Process Documentation:
- Document your design process from initial brief understanding and concept development through iteration and final delivery for select projects.
- Explain your approach to using AI tools within your workflow, including prompt engineering techniques and how you refine AI-generated content.
- Detail your experience in adapting content for different platforms and regions, including considerations for cultural nuances and technical specifications.
💵 Compensation & Benefits
Salary Range: Based on research for Design Director roles in Mexico City with 7+ years of experience in digital marketing, and considering Jellyfish's global presence and agency structure, the estimated annual salary range is likely between MXN$900,000 and MXN$1,500,000. This range is an estimate and can vary based on the candidate's specific experience, portfolio strength, and negotiation. Mexico City has a moderate cost of living compared to major cities in North America or Western Europe, which influences local salary benchmarks. This estimate is based on publicly available salary data for similar roles in the region and generalized industry standards for a global agency of Jellyfish's size.
Benefits:
- Savings Fund: Company matches employee contributions up to 5% of monthly income.
- Custom Work Environment: Flexibility to work remotely up to 60% of the time with flexible working hours between 8 am and 6:30 pm.
- Growth, Your Way: Dedicated time (2 hours per week or one paid day per month) for self-development and access to Jellyfish's learning platform.
- Health Insurance: Comprehensive private health insurance including visual and dental coverage.
Working Hours: Full-time position with flexible working hours between 8 am and 6:30 pm, accommodating creative workflows and collaboration across time zones. The hybrid work model allows for significant remote work flexibility.
🎯Team & Company Context
🏢 Company & Design Culture
Industry: Digital Marketing & Advertising Services. Jellyfish operates at the intersection of technology, creativity, and data, empowering clients on their digital journeys. The industry is dynamic and fast-paced, requiring adaptability and innovation from the design team.
Company Size: 1,001-5,000 employees globally. This size suggests a well-established company with structured teams and processes, yet large enough to offer diverse projects and career paths.
Founded: 2005. With nearly two decades in the industry, Jellyfish has a strong foundation and has evolved significantly, incorporating new technologies like AI into its services.
Team Structure:
- Reports to the VP Creative & Experience, indicating a clear line of leadership within the creative department.
- Leads a globally dispersed design team, requiring strong remote management and cross-cultural communication skills.
- Collaborates with creative teams, project managers, and potentially other departments within the agency structure.
Methodology:
- Likely employs agile or hybrid methodologies to manage projects efficiently in a fast-paced agency environment.
- Emphasizes collaboration, project reviews, and aligning creative output with client briefs and brand guidelines.
- Integrates AI tools into the design process for efficiency and scalability, suggesting an innovative and tech-forward approach to creative production.
Company Website: http://www.jellyfish.com
📈 Career & Growth Analysis
Design Career Level: This is a senior leadership role (Design Director), requiring significant experience in creative direction, team management, and strategic thinking within the design function. The role commands a high level of responsibility and influence within the creative department.
Reporting Structure: Reporting to the VP Creative & Experience suggests alignment with broader creative strategy and the opportunity to contribute to high-level decision-making within the department.
Design Impact: The role directly influences the quality and effectiveness of digital content produced for a major B2B client, impacting their brand perception and marketing performance. Leading a global team means the impact is far-reaching.
Growth Opportunities:
- Potential for advancement within the creative leadership structure at Jellyfish, possibly to a more senior VP-level role or overseeing a larger portfolio of clients.
- Opportunities to deepen expertise in AI-driven design processes and contribute to the development of new creative methodologies and service offerings.
- Exposure to a wide range of global clients and industries, expanding strategic design experience.
- Mentorship and leadership development opportunities within a large, established agency.
🌐 Work Environment
Studio Type: Hybrid. The role is primarily based in Mexico City with the flexibility to work remotely up to 60% of the time, suggesting a blend of office-based collaboration and remote work convenience.
Office Location(s): Mexico City, CDMX, Mexico. Jellyfish has a global presence with numerous offices, indicating potential for collaboration with teams in other locations.
Design Workspace Context:
- The office environment likely provides dedicated creative spaces for collaboration, meetings, and access to necessary hardware and software.
- Remote work capabilities require reliable internet access, a suitable home office setup, and effective virtual collaboration tools.
- Interaction with the global team will primarily occur through video conferencing and online collaboration platforms.
Work Schedule: Flexible working hours between 8 am and 6:30 pm, allowing individuals to structure their day to optimize productivity and accommodate collaboration needs across different time zones. The hybrid model offers flexibility in choosing work location based on task requirements and personal preference.
📄 Application & Portfolio Review Process
Design Interview Process:
- Initial screening call with HR or a recruiter to assess basic qualifications and fit.
- Interview(s) with the hiring manager (VP Creative & Experience) focusing on leadership experience, creative strategy, and experience with AI and global teams. Be prepared to discuss your approach to managing design teams and your vision for leveraging AI in creative production.
- Portfolio review and presentation with key members of the creative team and potentially stakeholders. Be ready to walk through selected case studies, highlighting your design process, rationale, and the impact of your work, especially projects involving AI or global adaptation.
- Potential design challenge or case study presentation to assess problem-solving skills and strategic thinking in a real-world scenario. This might involve demonstrating your ability to use AI tools for a specific brief.
- Final interviews to assess cultural fit, leadership style, and long-term career aspirations.
Portfolio Review Tips:
- Curate your portfolio to specifically showcase projects relevant to digital marketing, content adaptation, motion graphics, and the use of AI in design workflows.
- For each project, clearly articulate the problem you solved, your design process (including how AI tools were utilized), your role in the project, and the outcomes or impact of your work.
- Structure case studies with a clear narrative arc, highlighting your strategic thinking and problem-solving approach.
- Be prepared to discuss the technical aspects of your work, including software proficiency and experience with different digital platforms.
Challenge Preparation:
- Review the client's brand guidelines and recent marketing campaigns to understand their visual style and messaging.
- Practice using AI tools for rapid concept generation and iteration based on specific prompts related to the client's needs.
- Develop a clear structure for presenting your solution, outlining your process, design decisions, and how your approach addresses the brief and potential challenges.
- Be ready to articulate your design rationale and receive feedback constructively.
ATS Keywords: Design Director, Creative Director, Design Leadership, AI Design, Generative AI, Art Direction, Digital Marketing, Content Adaptation, Localization, Motion Graphics, Video Editing, Figma, Photoshop, Illustrator, After Effects, Premiere Pro, Blender, Pencil Pro, Social Media Design, Paid Media Design, Global Teams, Team Management, Creative Strategy, Brand Guidelines, Asset Management, Creative Process, Portfolio, Case Study, User-Centered Design, Design Thinking, Stakeholder Management, Client Presentation, Agile, Hybrid Work.
🛠 Tools & Technology Stack
Primary Design Tools:
- Figma: Used for UI/UX design, prototyping, and potentially design system management. Expertise in collaborative features is valuable.
- Adobe Photoshop: Essential for image editing, manipulation, and digital painting for static assets.
- Adobe Illustrator: Used for vector graphics, illustrations, and logo design.
- Adobe After Effects: Critical for creating motion graphics, visual effects, and animations for video content.
- Adobe Premiere Pro: Used for video editing and production. Proficiency in cutting, color correction, and integrating motion graphics is expected.
Collaboration & Handoff:
- Likely utilize project management tools (e.g., Asana, Trello, Jira) for task tracking and team collaboration.
- Communication platforms like Slack or Microsoft Teams for real-time communication with a global team.
- Potential use of cloud storage and file-sharing platforms for asset management and team access.
Research & Testing:
- While not explicitly stated, a Design Director may oversee or contribute to design research and testing efforts, potentially using tools for user testing, analytics, or feedback collection depending on the project scope.
👥 Team Culture & Values
Design Values:
- Creative Excellence: Commitment to producing high-quality, compelling digital content that meets and exceeds client expectations.
- Innovation: Embracing new technologies, particularly AI, to push creative boundaries and optimize workflows.
- Collaboration: Fostering a collaborative environment within the design team and across departments, recognizing the value of diverse perspectives.
- Adaptability: Ability to quickly adapt content for different platforms, regions, and client needs in a fast-paced environment.
- Client Focus: Understanding client objectives and delivering design solutions that effectively address their business goals.
Collaboration Style:
- Likely involves frequent virtual communication and collaboration with a globally dispersed team.
- Emphasis on project reviews, feedback sessions, and knowledge sharing within the design team.
- Close collaboration with project managers, account teams, and potentially other creative disciplines.
⚡ Challenges & Growth Opportunities
Design Challenges:
- Managing and inspiring a globally dispersed team across multiple time zones, requiring strong remote leadership and communication skills.
- Rapidly adapting and localizing content for diverse markets while maintaining brand consistency and creative quality.
- Staying at the forefront of AI design tools and best practices, continuously integrating new capabilities into the creative workflow.
- Delivering high-volume content production while ensuring creative excellence and meeting tight deadlines.
Learning & Development Opportunities:
- Dedicated time and resources for self-development and access to Jellyfish's learning platform to enhance skills in AI, leadership, and other relevant areas.
- Opportunities to work on diverse projects for a range of global clients, expanding industry knowledge and creative problem-solving skills.
- Mentorship and coaching within the leadership team to support career growth and development.
💡 Interview Preparation
Design Process Questions:
- "Describe your approach to leading a design team on a complex project with a tight deadline, especially with team members in different time zones." Prepare to discuss your project management, communication, and delegation strategies.
- "How do you integrate AI tools into your design workflow, and what are the key considerations for using AI in content adaptation and localization?" Be ready to discuss specific tools, prompting techniques, and your process for reviewing and refining AI-generated content.
- "Walk me through a project where you had to adapt content for multiple global markets. What challenges did you face, and how did you ensure brand consistency?" Focus on your understanding of cultural nuances, technical requirements, and scalable design solutions.
Company Culture Questions:
- "What interests you about working at Jellyfish, particularly our focus on technology and AI in digital marketing?" Research Jellyfish's recent work, values, and how they position themselves in the market.
- "How do you foster a sense of community and collaboration within a globally dispersed design team?" Share examples of your leadership style and strategies for building strong team relationships in a remote or hybrid setting.
- "Describe your experience presenting design concepts and strategies to clients or senior stakeholders. How do you articulate the value and impact of your design work?" Prepare examples where you successfully communicated complex design ideas and influenced decision-making.
Portfolio Presentation Strategy:
- Select 3-4 key projects that best demonstrate your experience in design leadership, motion graphics, content adaptation, and the use of AI tools.
- For each project, structure your presentation as a case study: briefly introduce the project and challenge, explain your role and the team structure, detail your design process (including AI usage), showcase the final deliverables, and discuss the project's outcome or impact.
- Be prepared to discuss the rationale behind your design decisions and how you addressed specific constraints or requirements.
- Practice your presentation to ensure it flows smoothly and fits within the allotted time.
📌 Application Steps
To apply for this design position:
- Submit your application through this link
- Refine your design portfolio to specifically highlight projects involving motion graphics, content adaptation for global markets, and the use of AI tools in your creative process. Ensure case studies clearly articulate your role and the impact of your work.
- Update your resume to prominently feature keywords related to Design Leadership, AI Design, Motion Design, Content Adaptation, and the specific software tools mentioned in the job description (Figma, Adobe Suite, etc.).
- Prepare for interviews by practicing discussing your leadership experience, your approach to managing global teams, and your strategies for leveraging AI in creative production. Be ready to present and discuss your portfolio in detail.
- Research Jellyfish's recent work, their clients, and their approach to digital marketing and AI integration to demonstrate your understanding of the company and its values during interviews.