Creative Marketing Designer (Spirio – Q2` 2025)

📍 Job Overview

Job Title: Creative Marketing Designer (Spirio – Q2` 2025)

Company: SKELAR

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Marketing Design / Creative Design

Date Posted: 2025-06-13T00:00:00

Experience Level: 2-5 years

Remote Status: Remote

🎨 Role Summary

• Generate innovative and effective advertising creatives for digital marketing campaigns, primarily for Facebook and Instagram.
• Collaborate closely with the marketing team to translate marketing objectives into compelling visual designs.
• Analyze marketing campaign results to iterate on and optimize creative assets and design strategies.
• Stay abreast of the latest design trends, tools, and techniques to ensure creative output is fresh and high-performing.

🖼️ Primary Responsibilities

• Generate creative ideas and conduct competitor analysis to inform the development of effective advertising visuals.
• Design static visual materials tailored for advertising campaigns across platforms like Facebook, Instagram, and others.
• Engage in close collaboration with the marketing department, discussing ideas, refining existing creatives, and producing new visuals based on their technical requirements.
• Analyze the performance outcomes of marketing initiatives to optimize creative assets and overall strategies.
• Experiment with new design tools and techniques to identify the most impactful solutions for creative production.
• Conduct market research to identify emerging trends and analyze the advertising strategies employed by key competitors.
• Ensure all creative assets adhere to brand guidelines and technical specifications for various advertising platforms.
• Present design concepts and rationale to marketing stakeholders, incorporating feedback effectively.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree or certification in Graphic Design, Visual Communication, Marketing, or a related creative field is typically beneficial for this type of role, providing a strong foundation in design principles and theory.

Experience: 2-5 years of professional experience as a designer, with a strong portfolio showcasing successful marketing creative work, particularly for digital advertising platforms. Experience within a startup or venture builder environment is a plus.

Required Skills:

• Proficiency in Figma for design creation, prototyping (if applicable), and collaboration.
• Solid understanding of fundamental design principles, including composition, color theory, and typography.
• Up-to-date knowledge of current design trends and innovations, especially within the digital advertising space.
• High level of creativity and the ability to generate novel ideas that meet user needs and business objectives.
• Strong communication skills and the ability to build rapport quickly with colleagues across teams.
• Adaptability to changing priorities and project requirements in a dynamic environment.
• Exceptional attention to detail, strong self-organization, and effective time management abilities.
• English language proficiency at level B1 or higher, enabling effective communication with international teams or stakeholders.

Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, After Effects) for creating dynamic advertising content.
• Familiarity with performance marketing concepts and metrics (e.g., CTR, CVR) and how design impacts them.
• Experience designing for the EdTech or wellness industry.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a diverse range of marketing creative examples, specifically highlighting digital advertising campaigns for platforms like Facebook and Instagram.
• Include examples that demonstrate your ability to work within brand guidelines while producing high-performing visuals.
• Present case studies that detail the objectives, creative process, challenges, and outcomes (if possible, using relevant marketing metrics) for selected projects.
• Ensure the visual presentation of your portfolio is clean, professional, and easy to navigate.

Process Documentation:

• Document your design process, including how you approach idea generation, competitor analysis, and creative iteration based on feedback or performance data.
• Explain your rationale behind key design decisions and how they align with marketing goals.
• If applicable, show how you collaborate with marketing or other teams throughout the creative lifecycle.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided in the job description, based on the required experience level (2-5 years), the location (Kyiv, Ukraine), and the nature of the role within a venture builder focused on international markets, a competitive salary for a Creative Marketing Designer in Kyiv would typically fall within the range of $1,000 - $2,500 USD per month. This estimate is based on publicly available data for similar roles in the Ukrainian tech and marketing sectors, adjusted for experience and the international focus of SKELAR and its businesses. It's important to note that actual compensation may vary based on individual experience, skills, and the specific outcomes of salary negotiations.

Benefits:

• Medical Insurance: Comprehensive health coverage to support employee well-being.
• Corporate Doctor: Access to a corporate physician for convenient healthcare consultations.
• Trainings, Courses, Conference Attendance: Opportunities for continuous learning and professional development in design and marketing.
• Internal Clubs: Participation in professional clubs across various disciplines, including marketing and brand ambassadorship.
• Support for Ukraine: Contribution to the SKELAR foundation which supports defenders of Ukraine, aligning with the company's values.

Working Hours: Full-time employment, typically implying a standard 40-hour work week. As a remote role, there is likely flexibility in daily scheduling, though coordination with team members in the Europe/Kiev timezone will be necessary for effective collaboration and meetings.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Technology, Information and Internet. SKELAR operates as a venture builder, launching and scaling various tech businesses across diverse niches, including EdTech (Spirio), SaaS, and more. This provides exposure to a wide range of product challenges and market dynamics.

Company Size: 201-500 employees. This size suggests a well-established structure with dedicated teams and resources, while still maintaining a degree of agility and startup energy within individual ventures like Spirio.

Founded: 2014. SKELAR has a decade of experience building and scaling tech businesses, indicating a mature operational framework and experienced leadership.

Team Structure:

• The Creative Marketing Designer role sits within the Spirio venture, working in a tight-knit team environment.
• Close collaboration with the marketing department is a core aspect of the role.
• As part of SKELAR, the Spirio team benefits from centralized infrastructure teams (recruiting, communications, finance, legal) and a community of founders and professionals across different ventures.

Methodology:

• While specific design methodology is not detailed, the emphasis on analyzing results and optimizing creatives suggests an iterative approach, likely incorporating elements of agile or lean methodologies common in tech startups.
• The focus on generating ideas and testing new techniques indicates a culture that encourages experimentation and data-driven decision-making in the creative process.

Company Website: https://skelar.tech/

📈 Career & Growth Analysis

Design Career Level: This role appears to be at a Mid-Level Creative Marketing Designer position, requiring 2-5 years of experience. The responsibilities involve independent creative generation and analysis, with collaboration and iteration based on feedback.

Reporting Structure: The role involves close interaction with the marketing department within the Spirio venture. The specific reporting line (e.g., to a Marketing Lead, Creative Lead, or Head of Design) is not specified but would likely be within the Spirio team structure.

Design Impact: As a Creative Marketing Designer, your work will have a direct impact on the success of Spirio's marketing campaigns, influencing user acquisition, engagement, and potentially conversion rates for the platform's courses and practices. Your creative output is a key driver of the business's growth.

Growth Opportunities:

• Specialization in Performance Creative: Deepen expertise in designing high-converting digital advertising assets and understanding the nuances of creative optimization for different platforms.
• Cross-Venture Collaboration: Opportunities to connect with designers and marketing professionals across other SKELAR ventures, sharing knowledge and potentially contributing to projects outside of Spirio.
• Increased Responsibility: Potential to take on more complex creative challenges, mentor junior designers (if applicable), or contribute to broader creative strategy as the Spirio venture grows.
• Learning & Development: Access to internal training programs, professional clubs, and support for attending external conferences and courses to enhance design and marketing skills.

🌐 Work Environment

Studio Type: Remote. This position is designated as fully remote within Ukraine.

Office Location(s): While the role is remote, SKELAR has headquarters in Kyiv, Ukraine. Remote employees may have opportunities to visit the office for team events or meetings if desired and feasible.

Design Workspace Context:

• As a remote role, the candidate will primarily work from their own workspace.
• Effective virtual collaboration tools will be essential for daily interaction with the marketing team and other colleagues.
• The remote setup requires strong self-discipline and the ability to manage one's own time and workflow effectively.

Work Schedule: Full-time, with likely flexibility in daily hours given the remote nature, while ensuring sufficient overlap with core team working hours in the Europe/Kiev timezone for synchronous collaboration.

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial Screening: Likely involves a review of your resume and portfolio to assess relevant experience and creative skills.
• Portfolio Review: A dedicated session where you walk through selected pieces from your portfolio, explaining your process, rationale, and the impact of your work, particularly focusing on marketing creative case studies.
• Technical Interview/Design Challenge: May involve a discussion of your technical skills in Figma, design principles, and potentially a design exercise or take-home challenge related to creating marketing assets.
• Team/Cultural Fit Interview: Meeting with members of the Spirio marketing and/or design team to assess collaboration style, communication skills, and cultural alignment with the team and company values.
• Final Interview: Potentially with a co-founder or leadership member to discuss your fit with the venture's vision and growth plans.

Portfolio Review Tips:

• Curate your portfolio specifically for this role, highlighting your strongest marketing creative work.
• For each project, articulate the business objective, your creative process, key design decisions, and any measurable results (e.g., improved CTR, conversion rate).
• Clearly demonstrate your proficiency in Figma and your understanding of design principles.
• Be prepared to discuss your approach to competitor analysis and staying updated on design trends.
• Showcase your ability to iterate on designs based on feedback or performance data.

Challenge Preparation:

• If given a design challenge, carefully read the brief and clarify any ambiguities.
• Allocate your time effectively to focus on the most critical aspects of the challenge.
• Be prepared to explain your design decisions and thought process during the presentation.
• Consider presenting not just the final design but also your iterative process and any alternatives considered.
• If the challenge involves performance marketing, think about how your design choices would influence user behavior.

ATS Keywords:

• Design Skills: Creative Design, Marketing Design, Performance Creative, Advertising Creative, Digital Advertising, Visual Design, Graphic Design, Design Principles, Composition, Color Theory, Typography, Layout, Visual Communication, Branding, Brand Guidelines, Iteration, Optimization.
• Tools: Figma, Adobe Creative Suite (Photoshop, Illustrator - if applicable), Video Editing Software (Premiere Pro, After Effects - if applicable).
• Methodologies: Design Thinking, User-Centered Design (in the context of marketing), Iterative Design, Data-Driven Design.
• Soft Skills: Creativity, Communication, Collaboration, Adaptability, Attention to Detail, Self-Organization, Time Management, Problem-Solving, Critical Thinking, Presentation Skills.
• Industry Terms: Performance Marketing, Digital Marketing, Social Media Marketing (Facebook Ads, Instagram Ads), Campaign Analysis, Competitor Analysis, EdTech, Wellness Industry, Venture Builder, Startup Environment.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for creating static marketing visuals, collaborating with the team, and potentially for any prototyping or mockups required for advertising concepts. Proficiency is a core requirement.
• Adobe Creative Suite (Potential): While not explicitly required beyond Figma, familiarity with tools like Photoshop and Illustrator for image manipulation and vector graphics could be beneficial, depending on the specific creative tasks.

Collaboration & Handoff:

• Figma: Used for team collaboration on design files, sharing feedback, and potentially for design handoff to marketing or other teams.
• Communication Platforms (Likely): Tools like Slack, Microsoft Teams, or similar for daily communication, project updates, and sharing creative iterations.
• Project Management Tools (Likely): Platforms like Asana, Jira, Trello, or similar for tracking tasks, deadlines, and project progress.

Research & Testing:

• Market Research Tools: Methodologies for analyzing competitor advertising and identifying trends.
• Advertising Platforms (Indirect): While not directly using the ad platforms for design, understanding how creative assets perform on platforms like Facebook and Instagram is key for optimization based on marketing data.

👥 Team Culture & Values

Design Values:

• Creativity & Innovation: A strong emphasis on generating fresh ideas and exploring new approaches to marketing visuals to stand out in competitive digital landscapes.
• Data-Driven Design: Valuing the analysis of creative performance data to inform design decisions and drive optimization, aligning design efforts directly with business outcomes.
• Collaboration: Working closely and effectively with the marketing team, treating them as key partners in the creative process.
• Adaptability: Being comfortable with change and able to quickly adjust creative strategies and outputs based on market feedback and performance results.
• Attention to Detail: Ensuring high-quality visual execution and adherence to brand standards in all creative assets.

Collaboration Style:

• Integrated with Marketing: The role is deeply embedded within the marketing function, requiring constant communication and feedback loops with marketing specialists.
• Iterative Feedback: Expect a process of sharing creative drafts, receiving feedback based on marketing goals and performance data, and iterating on designs.
• Proactive Communication: Given the remote nature, clear and proactive communication using digital tools will be essential for effective collaboration.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing Creativity and Performance: The ongoing challenge of creating visually appealing and innovative designs that also effectively drive marketing results (clicks, conversions).
• Rapid Iteration: The need to quickly generate and test multiple creative variations based on performance data, requiring efficiency and adaptability in the design process.
• Staying Ahead of Trends: Continuously monitoring and incorporating the latest design trends and advertising best practices in a rapidly evolving digital landscape.
• Communicating Design Value: Effectively articulating the impact of creative decisions on marketing outcomes to non-design stakeholders.

Learning & Development Opportunities:

• Performance Marketing Design Specialization: Deepen expertise in the specific field of designing for performance, understanding the psychological principles behind effective advertising creative.
• Cross-Functional Exposure: Gain a deeper understanding of digital marketing strategies and analytics by working closely with the marketing team.
• Exposure to Multiple Ventures (Potential): As part of the SKELAR ecosystem, there may be opportunities to learn from or collaborate with teams in other tech niches.
• Funded Learning: Utilize the company's support for trainings, courses, and conferences to enhance skills in design, marketing, or related areas.

💡 Interview Preparation

Design Process Questions:

• "Walk me through your process for creating a digital advertising creative from brief to final asset." Prepare to discuss your steps, including idea generation, competitor analysis, iteration, and collaboration points.
• "How do you incorporate feedback from marketing teams into your design iterations?" Provide specific examples of how you've used feedback to improve creative performance.
• "Describe a time you used data (e.g., ad performance metrics) to inform your design decisions." Be ready to discuss how you analyze results and optimize creatives.
• "How do you stay updated on the latest design trends and digital advertising best practices?" Discuss your methods for continuous learning and inspiration.

Company Culture Questions:

• "What interests you about working for a venture builder like SKELAR and specifically on the Spirio project?" Research both SKELAR's model and Spirio's mission.
• "How do you approach collaboration with non-designers, particularly marketing specialists?" Emphasize your communication skills and ability to translate business goals into design.
• "Describe your experience working in a fast-paced or startup-like environment." Highlight your adaptability and ability to manage multiple priorities.

Portfolio Presentation Strategy:

• Structure your portfolio review around 3-5 key projects that best showcase your marketing creative skills and process.
• For each project, clearly state the objective, your role, the creative challenge, your solution, and the outcome (quantify results if possible).
• Use the STAR method (Situation, Task, Action, Result) to structure your case studies.
• Be prepared to explain your design choices and the rationale behind them, linking them back to marketing goals.
• Practice presenting your portfolio concisely and engagingly.

📌 Application Steps

To apply for this design position:

• Submit your application through this link.
• Customize your design portfolio to prominently feature your strongest marketing creative work, especially for digital advertising platforms. Include case studies that detail your process and, if possible, the performance results of your designs.
• Optimize your resume with relevant design and marketing keywords from the ATS keywords list to ensure it highlights your most relevant skills and experience for this specific role.
• Prepare for the interview process by practicing walking through your portfolio projects, focusing on your creative process, rationale, and results. Anticipate questions about collaboration and data-driven design.
• Research SKELAR as a venture builder and the Spirio project specifically to demonstrate your understanding of the company's model and the venture's mission.