Creative Marketing Designer at SKELAR

📍 Job Overview

Job Title: Creative Marketing Designer

Company: SKELAR

Location: Kyiv, Ukraine

Job Type: Full-Time

Category: Marketing Design, Visual Design

Date Posted: June 13, 2025

Experience Level: Entry-Level to Mid-Level (0-2 years estimated)

Remote Status: Remote

🎨 Role Summary

Develop compelling visual assets and advertising creatives for various marketing channels, primarily focusing on Facebook and Instagram campaigns.
Collaborate closely with the marketing team to translate strategic objectives into effective and engaging design solutions that drive user acquisition and engagement.
Analyze the performance of creative assets, iterating and optimizing designs based on data and feedback to improve marketing campaign effectiveness.
Stay abreast of current design trends, marketing best practices, and emerging technologies to ensure creative output is innovative and competitive.

📝 Enhancement Note: While the original description is in Ukrainian, this enhancement provides an English translation and context for an international audience. The role is categorized as Marketing Design/Visual Design based on the core responsibility of creating advertising creatives and collaborating with the marketing team. The experience level is estimated as 0-2 years based on the typical requirements for roles focusing on creative asset generation and collaboration.

🖼️ Primary Responsibilities

Generate creative concepts and ideas for advertising campaigns, conducting competitive analysis to inform design strategies.
Design static visual materials specifically for digital advertising platforms like Facebook, Instagram, and others.
Engage in close collaboration with the marketing department, actively participating in discussions to refine ideas and create new visuals based on their technical requirements.
Analyze the performance data of marketing activities to identify areas for optimization in creative assets and overall design strategies.
Experiment with new design tools, techniques, and formats to discover innovative and highly effective visual communication solutions.
Conduct market research to identify emerging design trends and analyze the advertising strategies employed by competitors.

📝 Enhancement Note: These responsibilities are detailed based on the core tasks outlined in the original description, emphasizing the creative process, collaboration with marketing, data-driven iteration, and market awareness crucial for a marketing design role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree or diploma in Graphic Design, Marketing, or a related creative field is typically preferred. Relevant professional certifications or bootcamps in digital design and marketing creative development are also valuable.

Experience: Experience as a designer, particularly in creating visual assets for digital marketing campaigns. A strong portfolio demonstrating experience in designing for social media and digital advertising is essential.

Required Skills:

Proficiency in Figma for creating and prototyping digital designs.
Solid understanding of fundamental design principles, including composition, color theory, and typography.
Awareness of the latest trends and innovations within the design field, especially in digital marketing design.
High level of creativity and the ability to generate original ideas that meet user needs and business objectives.
Strong communication and interpersonal skills, with the ability to collaborate effectively with colleagues across teams.
Adaptability and the ability to thrive in a fast-paced, changing environment.
Excellent attention to detail, strong self-organization, and effective time management skills.
English language proficiency at a B1 level or higher for communication with international teams and understanding global marketing trends.

Preferred Skills:

Experience with video editing software for creating dynamic advertising content.
Familiarity with A/B testing methodologies for creative optimization.
Understanding of performance marketing metrics and how design impacts them.

📝 Enhancement Note: Educational requirements are inferred based on typical industry standards for design roles. Preferred skills are added to provide a more comprehensive picture of desired capabilities in a marketing design context, aligning with responsibilities like creative optimization and understanding performance metrics.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Include a curated selection of your best marketing design work, specifically showcasing static visual assets created for digital advertising platforms like Facebook, Instagram, or similar.
For each project, clearly articulate the problem you were solving, your creative process, the target audience, and the results or impact of the design (if available).
Demonstrate your understanding of visual hierarchy, branding consistency, and effective call-to-action placement within your advertising creatives.
Present your work in a clear, visually appealing format, highlighting your technical skills in Figma and other relevant design tools.

Process Documentation:

Showcase your approach to the initial research and discovery phase, including how you analyze competitors and identify creative opportunities.
Detail your ideation process, including how you generate creative concepts and iterate on designs based on feedback.
Explain your approach to design validation and testing, including how you incorporate data and performance analysis into your design iterations.

📝 Enhancement Note: Specific portfolio requirements are outlined to guide candidates on presenting relevant marketing design work effectively. Emphasis is placed on showcasing the creative process and demonstrating the ability to create performance-driven assets.

💵 Compensation & Benefits

Salary Range: While a specific salary range is not provided, based on typical Creative Marketing Designer roles in Kyiv, Ukraine, with an estimated 0-2 years of experience and the company's size and likely stage (venture builder with multiple businesses), a competitive range would likely be between $800 - $1500 USD per month. This estimate is based on market data for similar roles in the Ukrainian tech industry, considering the cost of living in Kyiv and the remote work arrangement. Actual compensation may vary based on experience, skills, and performance during the interview process.

Benefits:

Medical Insurance: Comprehensive health coverage to support your well-being.
Corporate Doctor: Access to a corporate physician for convenient health consultations.
Learning and Development: Opportunities for professional growth through internal clubs, training, courses, and conference attendance.
Infrastructure Support: Access to 8 infrastructure teams providing support across various functions, freeing up designers to focus on creative work.
Community and Knowledge Sharing: Participation in internal professional clubs (including marketing) and a community of founders for sharing practical experience.

Working Hours: Full-time, typically around 40 hours per week. The remote nature of the role may offer some flexibility in managing your creative workflow and schedule, while ensuring timely collaboration with the marketing team. Specific core hours for team collaboration may be required.

📝 Enhancement Note: A salary range is estimated based on publicly available data for similar roles in Kyiv, Ukraine, considering the experience level and company context. The methodology involves reviewing average salaries for Creative/Marketing Designers in the region on job boards and salary aggregators, adjusted for the estimated experience level and the company's profile as a venture builder in the tech sector. Benefits are detailed based on the information provided and expanded to highlight their relevance to a design professional's growth and well-being.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Technology, Information and Internet. SKELAR operates as a venture builder, launching and scaling multiple tech businesses across various niches, indicating a dynamic and innovation-driven environment. This context suggests a design culture that is likely fast-paced, experimental, and focused on creating impactful visual communication for diverse products and target audiences.

Company Size: SKELAR has over 760 employees (according to LinkedIn), classifying it as a medium-sized to large organization. For a designer, this implies access to more resources, potentially larger and more specialized teams, and opportunities to work on projects with significant scale and reach.

Founded: Founded in 2014, SKELAR has a decade of experience in building tech businesses. This history suggests a degree of stability and established processes, while the venture builder model implies a continuous focus on innovation and new initiatives.

Team Structure:

The Creative Marketing Designer will work within Spirio, one of SKELAR's portfolio companies focused on a learning platform.
The role involves close interaction with the marketing department, indicating a collaborative structure where design directly supports marketing objectives and campaigns.
Within the broader SKELAR structure, there are infrastructure teams (including potentially design-related support functions) and internal professional clubs, suggesting opportunities for cross-team collaboration and knowledge sharing.

Methodology:

The focus on analyzing results and optimizing creatives suggests an iterative and data-driven approach to marketing design.
The requirement to research market trends and competitor strategies points towards a methodology that incorporates external analysis into the creative process.
The emphasis on generating creative ideas and testing new techniques implies a culture that encourages experimentation and innovation in design.

Company Website: https://skelar.tech/

📝 Enhancement Note: Company context is derived from the provided description and LinkedIn data, emphasizing the venture builder model and its potential implications for the design role. The design culture and methodology are inferred from the responsibilities and requirements, highlighting the data-driven and collaborative nature of the role within a tech-focused environment.

📈 Career & Growth Analysis

Design Career Level: This role appears to be at an entry to mid-level, focused on the execution and iteration of marketing creative assets. It provides a strong foundation in performance-driven design within a dynamic tech environment.

Reporting Structure: The role involves close collaboration with the marketing department, suggesting reporting lines likely lead to a marketing manager or a design lead focused on marketing creatives within the Spirio team.

Design Impact: The Creative Marketing Designer's work will directly impact the effectiveness of marketing campaigns, influencing user acquisition, brand perception, and ultimately, the growth of the Spirio business. The ability to analyze results and optimize creatives highlights the direct link between design and business outcomes.

Growth Opportunities:

Specialization in Performance Creative: Deepen expertise in creating data-driven marketing visuals and understanding the nuances of different advertising platforms.
Video Creative Development: Leverage the "plus" of video editing experience to expand responsibilities into dynamic visual content.
Cross-Product Exposure: As part of the SKELAR venture builder, there may be potential opportunities to contribute to or learn from design teams in other portfolio companies over time.
Increased Responsibility: Progress to roles involving more strategic input on creative direction, leading creative projects, or mentoring junior designers as the Spirio team grows.

📝 Enhancement Note: The career level and potential growth paths are analyzed based on the described responsibilities and the structure of a venture builder. The emphasis is on growth within marketing creative specialization and potential exposure to other areas within the SKELAR ecosystem.

🌐 Work Environment

Studio Type: Remote. The primary work location is remote, allowing flexibility and the ability to work from anywhere within Ukraine (given the location requirement). This type of environment requires strong self-discipline and effective remote communication skills.

Office Location(s): The company has headquarters in Kyiv, Ukraine. While the role is remote, the presence of a physical office in Kyiv might offer opportunities for in-person team meetings or events if geographically convenient, though this is not a requirement for the remote position.

Design Workspace Context:

As a remote role, the designer is responsible for setting up their own productive workspace.
Effective digital collaboration tools will be crucial for daily interaction with the marketing team and other colleagues.
The focus on creating digital assets means a reliable internet connection and appropriate hardware/software setup are essential.

Work Schedule: Full-time, likely with core hours for team meetings and collaboration, especially with the marketing team. The remote nature might allow for flexibility in managing personal schedules outside of core collaborative times, provided deadlines are met and communication is maintained.

📝 Enhancement Note: The work environment details are expanded based on the remote nature of the role and the company's location. Emphasis is placed on the implications of remote work for a designer, including workspace setup, collaboration tools, and schedule management.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial Screening: Expect a review of your resume and portfolio to assess your foundational skills and relevant experience in marketing design.
Portfolio Review/Presentation: You will likely be asked to present and discuss your portfolio, focusing on your marketing creative projects. Be prepared to explain your creative process, design rationale, and the impact of your work.
Technical Interview: Questions may focus on your proficiency in Figma, understanding of design principles, and potentially a discussion around your experience with video editing if applicable.
Marketing Collaboration Discussion: Expect questions about your experience working with marketing teams, how you interpret briefs, incorporate feedback, and understand marketing objectives.
Cultural Fit Interview: Discussions around your communication skills, adaptability, self-organization, and alignment with SKELAR's values and the specific culture of the Spirio team.
Potential Design Challenge: A take-home assignment or a live exercise to assess your ability to generate creative ideas and execute designs under specific constraints and potentially a tight deadline.

Portfolio Review Tips:

Highlight marketing design projects prominently, especially those created for digital advertising platforms.
For each case study, clearly outline the marketing goal, your creative strategy, the visual execution, and any available performance data or results.
Showcase your ability to create visually appealing and effective calls to action.
If you have experience with A/B testing creatives, include examples and explain the iterations and learnings.

Challenge Preparation:

If given a design challenge, carefully read and understand the brief, paying close attention to the target audience and marketing objective.
Allocate time effectively for ideation, design, and presentation preparation.
Be prepared to articulate your design decisions and rationale, explaining how your solution addresses the challenge and aligns with marketing goals.

ATS Keywords: advertising design, marketing creative, digital advertising, social media design, performance creative, Figma, graphic design, visual design, design principles, composition, color theory, typography, creative idea generation, competitor analysis, marketing collaboration, design optimization, market research, design trends, English B1, video editing (plus), A/B testing, performance marketing.

📝 Enhancement Note: The application and interview process is detailed based on typical hiring practices for design roles in tech companies, incorporating aspects specific to a marketing design position and a remote work setup. Portfolio review tips and challenge preparation advice are tailored to help candidates showcase relevant skills and experience effectively.

🛠 Tools & Technology Stack

Primary Design Tools:

Figma: Essential for creating static visual assets, likely used for designing social media ads, banners, and other digital marketing materials. Proficiency in its collaborative features will be beneficial.

Collaboration & Handoff:

Collaboration tools (e.g., Slack, Google Meet, Zoom) will be used for communication and coordination with the remote marketing team and other colleagues.
Project management tools (e.g., Jira, Asana, Trello) may be used to track tasks and project progress.

Research & Testing:

Tools for competitor analysis and market research will be utilized to inform creative strategies.
Access to marketing analytics platforms (e.g., Facebook Ads Manager, Google Analytics) may be provided for analyzing creative performance and informing optimization efforts.

📝 Enhancement Note: The tools and technology stack are inferred based on the required skills (Figma) and the nature of the role (remote marketing design). Common collaboration, project management, and analytics tools used in such environments are included to provide a comprehensive picture.

👥 Team Culture & Values

Design Values:

Creativity and Innovation: A strong emphasis on generating new ideas and finding effective visual solutions to marketing challenges.
Data-Driven Design: Valuing the use of performance data to inform design decisions and optimize creative assets for better results.
Collaboration: A culture of close teamwork with the marketing department and other stakeholders to achieve shared goals.
Adaptability: The ability to quickly adjust to changing priorities, market trends, and feedback in a dynamic environment.

Collaboration Style:

Expected to be highly collaborative, involving frequent communication and feedback exchange with the marketing team.
Likely involves iterative design processes, with designs being reviewed and refined based on performance data and team input.
Requires strong communication skills to articulate design decisions and understand marketing requirements effectively in a remote setting.

📝 Enhancement Note: Design values and collaboration style are inferred from the job responsibilities and the company's profile as a venture builder focused on tech businesses. Emphasis is placed on creativity, data-driven approaches, and collaboration within a fast-paced environment.

⚡ Challenges & Growth Opportunities

Design Challenges:

Balancing Creativity and Performance: Creating visually appealing designs that also effectively drive desired marketing outcomes can be a constant challenge requiring iteration and data analysis.
Staying Ahead of Trends: The fast-paced nature of digital marketing requires continuous learning and adaptation to new platforms, formats, and design best practices.
Remote Collaboration: Effectively collaborating with a remote marketing team requires strong communication, proactive engagement, and the ability to work independently.
High Volume of Creative Needs: Supporting multiple marketing campaigns may involve managing a high volume of design requests and prioritizing effectively.

Learning & Development Opportunities:

Performance Marketing Design Specialization: Deepen your understanding of how design impacts key marketing metrics and learn advanced techniques for optimizing creatives.
Video Creative Skills: Develop skills in video editing and motion graphics to create more dynamic and engaging marketing content.
Cross-Functional Understanding: Gain a deeper understanding of marketing strategy, copywriting, and other aspects of digital marketing through close collaboration with the marketing team.

📝 Enhancement Note: Potential challenges are identified based on the nature of a marketing design role in a dynamic tech environment and the remote work setup. Growth opportunities are highlighted to show how overcoming these challenges can lead to skill development and career advancement.

💡 Interview Preparation

Design Process Questions:

Describe your process for generating creative ideas for a marketing campaign, including how you approach competitor analysis and target audience understanding.
Walk me through a project where you iterated on a design based on performance data or feedback. What were the results?
How do you ensure your designs are consistent with brand guidelines while still being innovative and attention-grabbing?

Company Culture Questions:

What interests you about working for a venture builder like SKELAR and specifically on the Spirio product?
How do you approach collaboration with non-design stakeholders, particularly marketing teams?
Describe a time you had to adapt to a significant change in a project or work environment.

Portfolio Presentation Strategy:

Focus on presenting 2-3 strong marketing design case studies that showcase your creative process, technical skills, and ability to create performance-driven visuals.
For each case study, clearly articulate the marketing objective, your design solution, and any metrics or results you can share.
Be prepared to discuss your design decisions and rationale, explaining how your choices support the marketing goals and target audience.

📝 Enhancement Note: Interview preparation advice is provided, including sample questions tailored to assess design process, collaboration skills, and cultural fit. The portfolio presentation strategy is focused on highlighting relevant marketing design experience and demonstrating impact.

📌 Application Steps

To apply for this design position:

Submit your application through this link
Tailor your resume and cover letter to highlight your experience in marketing design, proficiency in Figma, and any experience with creating visual assets for digital advertising.
Curate your online portfolio to prominently feature your best marketing creative work, including case studies that demonstrate your creative process and the impact of your designs.
Prepare to discuss your portfolio in detail during the interview process, focusing on your design rationale and the results of your work.
Research SKELAR and the Spirio product to understand their mission, target audience, and existing marketing efforts, preparing questions that show your interest and understanding.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Creative Marketing Designer