📍 Job Overview
Job Title: Creative Designer – Visual Identity & Web Presence
Company: Maisa AI
Location: Madrid, Spain (Remote)
Job Type: Full-Time
Category: Visual Design, Web Design, Brand Design
Date Posted: June 16, 2025
Experience Level: Mid-Level (3+ years)
Remote Status: Remote (Spain-based)
🎨 Role Summary
- Shape the visual identity and online presence for a cutting-edge AI company, focusing on web design, brand consistency, and digital asset creation.
- Utilize expertise in visual design and web aesthetics to translate complex AI concepts into compelling, easy-to-understand visuals for marketing and sales.
- Leverage modern design tools, including Figma, Canva, and the Adobe Creative Suite, alongside proficiency in AI-powered design tools to enhance creative workflows and outputs.
- Collaborate closely with marketing and sales teams to deliver high-quality visual assets, presentations, and digital campaign materials that resonate with a B2B enterprise audience.
🖼️ Primary Responsibilities
- Lead the design and evolution of the Maisa AI website, ensuring visual appeal, brand consistency, and effective communication of the product value proposition.
- Create a wide range of high-quality visual assets, including illustrations, infographics, presentation decks, social media graphics, and digital ads for marketing and sales initiatives.
- Proactively integrate and experiment with AI design tools (e.g., Midjourney, DALL-E) to explore new creative possibilities, accelerate ideation, and optimize asset production workflows.
- Collaborate cross-functionally with marketing, sales, and potentially product teams to understand design requirements and translate them into impactful visual solutions that support business goals.
- Design and implement engaging web animations and interactive elements using appropriate tools and techniques to enhance user experience and convey complex information effectively.
- Maintain and evolve the company's visual brand guidelines, ensuring consistent application across all digital platforms and marketing collateral.
- Manage content updates and make minor design adjustments directly on the WordPress website using HTML/CSS, without requiring extensive backend development.
- Stay informed about the latest web design trends, visual communication best practices, and the evolving landscape of AI in design to continuously improve the company's visual presence.
🎓 Skills & Qualifications
Education: A Bachelor's degree in Design, Visual Communications, or a related creative field is typically required, providing a foundational understanding of design principles, typography, color theory, and composition.
Experience: A minimum of 3 years of professional experience in web design and visual design is essential. A strong portfolio demonstrating expertise in brand design, marketing assets, digital content creation, and potentially web animations is crucial for showcasing relevant experience.
Required Skills:
- Proven expertise in web design principles, visual hierarchy, and creating engaging digital experiences.
- Strong command of visual design fundamentals, including typography, color theory, layout, and composition for both screen and print.
- Demonstrated ability to create high-quality graphic design assets for various digital channels (website, social media, email, presentations).
- Proficiency in modern design and prototyping tools such as Figma and Canva for collaborative design workflows and rapid iteration.
- Familiarity with the WordPress platform for content management and making front-end design updates.
- Solid understanding of HTML and CSS for implementing minor visual adjustments and ensuring design fidelity on the web.
- Knowledge of current web design trends, best practices, and basic UX principles to create user-friendly and visually appealing websites.
- Hands-on experience utilizing AI design tools and platforms for ideation, asset creation, and workflow enhancement.
Preferred Skills:
- Experience with the Adobe Creative Suite (Photoshop, Illustrator, After Effects) for advanced image editing, illustration, and motion graphics.
- Proficiency in creating web animations and interactive elements using tools or libraries like Lottie, CSS animations, or JavaScript frameworks.
- Basic understanding of SEO principles and how design choices can impact search engine visibility.
- Experience with WordPress theme customization and maintenance beyond basic content updates.
- Familiarity with presentation design best practices using tools like Google Slides or Microsoft PowerPoint.
🎨 Portfolio & Creative Requirements
Portfolio Essentials:
- Your portfolio should provide clear case studies demonstrating your design process from concept to execution, highlighting your problem-solving approach.
- Include examples of your work on website design or redesign projects, showcasing visual design, user flow considerations, and responsiveness.
- Showcase a range of visual design assets created for marketing purposes, such as social media campaigns, digital ads, infographics, and presentation decks.
- If applicable, include examples of web animations or interactive elements you have designed and implemented.
- Explicitly include examples of work where you have utilized AI tools in your design process, explaining the tools used and their impact on your workflow and creative outcomes.
Process Documentation:
- For key projects, detail your approach to understanding the design brief, conducting any necessary research (e.g., competitor analysis, audience understanding), and defining design goals.
- Explain your ideation process, including sketching, wireframing (if applicable), and iterative design approaches.
- Describe how you gathered feedback and iterated on your designs based on input from stakeholders or testing.
💵 Compensation & Benefits
Salary Range: While no specific salary range is provided, based on typical salary data for a Mid-Level Creative/Visual Designer in Madrid, Spain, with 3+ years of experience and specialized skills in web design and AI tools, the estimated annual gross salary range is likely between €35,000 and €55,000. This estimate is based on general market data for design roles at tech companies in major Spanish cities, adjusted for experience level and the specialized nature of working with AI in design. Cost of living in Madrid is moderate compared to other major European capitals.
Benefits:
- Opportunity to shape the visual direction and brand identity of a pioneering AI company, offering significant creative influence.
- Access to and hands-on experience with cutting-edge AI tools and technologies, positioning you at the forefront of AI-enhanced design workflows.
- Work within a collaborative and creative environment that values innovation and forward-thinking approaches to design.
- Opportunities for professional development, including potential access to training, conferences, or resources focused on design, AI, and the tech industry.
- A competitive salary and benefits package commensurate with experience and industry standards for a skilled designer.
- The chance to work with modern design tools and contribute to a high-impact project in the frontier AI space.
Working Hours: This is a full-time role, typically implying standard business hours (around 40 hours per week). As a remote position, there may be flexibility in daily scheduling, but availability for team meetings and collaboration during core business hours will be expected to ensure effective communication with colleagues in Spain and potentially other time zones.
🎯Team & Company Context
🏢 Company & Design Culture
Industry: Software Development, specifically focusing on AI and agentic process automation for enterprises. This industry context means the design work will need to effectively communicate complex technical concepts and the value proposition of AI solutions to a business audience.
Company Size: Maisa AI is a smaller company, with 11-50 employees according to LinkedIn. Working at a company of this size often means designers have a broader scope of responsibility, more direct impact on the brand's visual direction, and closer collaboration across different teams, including engineering, product, marketing, and sales.
Founded: Founded in 2024, Maisa AI is a relatively new startup. This indicates a dynamic, fast-paced environment where the design function will play a crucial role in establishing and evolving the brand's visual identity and market presence from an early stage.
Team Structure:
- As a smaller company, the design team is likely lean, possibly consisting of this role and potentially a few other designers or marketing specialists with design responsibilities.
- You will likely report to a marketing lead, a head of design (if the team grows), or potentially a co-founder, depending on the organizational structure.
- Significant cross-functional collaboration with the marketing team (for campaigns, assets, website content), sales team (for presentations, collateral), and potentially product/engineering teams (for understanding the technology being communicated) will be essential.
Methodology:
- The design process will likely involve understanding marketing and sales objectives, translating technical concepts into visual narratives, and iteratively developing assets and web content.
- Given the focus on AI tools, exploring and integrating AI-assisted workflows for ideation, asset generation, and content creation will be a key aspect of the design methodology.
- Collaboration will likely involve frequent feedback loops with marketing and sales stakeholders to ensure design outputs align with strategic goals and resonate with the target audience.
Company Website: https://maisa.ai/
📈 Career & Growth Analysis
Design Career Level: This role is positioned as a Mid-Level Creative Designer, requiring demonstrated experience and the ability to work independently while collaborating effectively. It's likely a key individual contributor role responsible for executing the visual strategy.
Reporting Structure: Based on the responsibilities focusing heavily on marketing and sales collateral, this role will likely report to a Marketing Lead, Head of Marketing, or potentially a Head of Design if the company has a dedicated design function beyond this role. Direct collaboration with company leadership is also possible in a small startup environment.
Design Impact: This role has a high potential for impact. As the primary visual designer, you will directly influence how Maisa AI is perceived by potential customers, partners, and the market through their website, marketing materials, and brand identity. Your designs will be crucial in communicating the value and sophistication of their AI technology.
Growth Opportunities:
- Specialization: Deepen expertise in AI-assisted design workflows, becoming a leader in integrating AI tools into creative processes.
- Brand Leadership: As the company grows, there's potential to take on more strategic responsibilities related to brand management, visual identity evolution, and potentially building out a design team.
- Cross-Disciplinary Growth: Opportunities to learn more about the AI/tech industry, product marketing, and sales strategies through close collaboration with other teams.
🌐 Work Environment
Studio Type: This is a fully remote position based in Spain. While there is no physical office listed in Madrid in the job description, Maisa AI's LinkedIn lists a Valencia, ES location, suggesting there might be a small physical presence or the ability for some team members to gather. However, the role is explicitly remote, implying a distributed team structure.
Office Location(s): The role is listed as remote based in Spain. Maisa AI has listed locations in San Francisco, US, and Valencia, ES on LinkedIn, indicating a likely distributed team across different time zones, requiring strong asynchronous communication skills.
Design Workspace Context:
- Working remotely requires a dedicated and ergonomic home office setup conducive to creative work and video conferencing.
- Collaboration will rely heavily on digital tools for communication (Slack, etc.), project management, and creative collaboration (Figma, shared drives).
- Maintaining a strong connection with the team despite physical distance will be crucial, likely involving regular video calls and virtual team activities.
Work Schedule: As a remote role, there may be flexibility in managing your daily schedule, but you will need to be available for meetings and collaboration during core working hours that align with the team's location(s) in Spain and potentially the US. Effective time management and communication across time zones will be important.
📄 Application & Portfolio Review Process
Design Interview Process:
- The process will likely begin with an initial screening call with HR or the hiring manager to discuss your background, experience, and interest in the role. Be prepared to articulate why your skills and experience are a strong match, particularly highlighting your experience with web design, visual identity, and AI tools.
- Expect a portfolio review stage where you will walk through selected projects, explaining your design process, rationale, and the impact of your work. Focus on projects that showcase your expertise in web design, brand identity, and creating marketing assets.
- A design challenge or take-home assignment may be required to assess your skills in a practical context relevant to the role's responsibilities (e.g., designing a web section, creating a marketing graphic, or incorporating AI tools into a design task).
- Interviews with key stakeholders, including members of the marketing/sales team and potentially leadership, will evaluate your collaboration skills, communication abilities, and cultural fit within a startup environment.
- A final interview will likely involve discussing your approach to the role, your vision for Maisa AI's visual identity, and potentially negotiating terms.
Portfolio Review Tips:
- Curate your portfolio to prominently feature projects most relevant to the role: website design, brand identity work, and marketing asset creation.
- For each project, clearly explain the problem you were solving, your role, your design process (including any research, iteration, and feedback), and the outcome or impact of your work.
- Specifically highlight projects where you utilized AI tools, describing which tools you used, how they influenced your process, and the results.
- Ensure your portfolio is easy to navigate, visually appealing, and showcases your attention to detail and aesthetic sensibility.
- Be prepared to discuss the rationale behind your design decisions and how they align with project goals or brand strategy.
Challenge Preparation:
- Carefully read and understand the requirements of any design challenge provided.
- Manage your time effectively, focusing on delivering a high-quality solution within the given constraints.
- Be prepared to explain your process and rationale behind your design choices during a presentation of the challenge outcome.
- If the challenge involves using AI tools, be ready to discuss your experience and approach to leveraging them.
ATS Keywords: Visual Design, Web Design, Brand Identity, Graphic Design, Marketing Design, Digital Assets, Figma, Canva, Adobe Creative Suite, WordPress, HTML, CSS, Web Animation, AI Design Tools, Midjourney, DALL-E, Photoshop, Illustrator, After Effects, Presentation Design, SEO, UX Principles, Typography, Color Theory, Composition, Collaboration, Communication, Problem-Solving, Detail-Oriented, Startup, Remote Work, Enterprise AI, B2B Marketing.
🛠 Tools & Technology Stack
Primary Design Tools:
- Figma: Expected to be proficient for UI/web design, prototyping, and collaborative workflows. Experience with component libraries and design systems within Figma is a plus.
- Canva: Required for creating marketing and social media assets efficiently. Understanding of Canva's templates and features for quick design iterations is valuable.
- Adobe Creative Suite (Photoshop, Illustrator, After Effects): Preferred for advanced image manipulation, vector illustration, and potentially motion graphics/web animation. Expertise in these tools demonstrates a strong foundation in visual design.
Collaboration & Handoff:
- Tools for communication (e.g., Slack, Google Meet) will be essential for collaborating with a remote and potentially distributed team.
- Tools for project management (e.g., Asana, Trello, Jira) may be used to track design tasks and project progress.
- Handoff of web design assets to developers will likely occur via Figma or potentially specifications documented elsewhere.
Research & Testing:
- While not explicitly listed, basic understanding of web analytics (e.g., Google Analytics) could be helpful to understand the impact of design changes on website performance.
- Familiarity with A/B testing platforms or user feedback tools could be beneficial for iterating on web designs.
👥 Team Culture & Values
Design Values:
- Innovation: Given the company's focus on frontier AI, a value for innovation and exploring new approaches, including the integration of AI into design workflows, is likely central.
- Clarity and Communication: Designing for an enterprise AI audience requires a strong emphasis on clarity, simplicity, and effectively communicating complex technical concepts through visual design.
- Collaboration: Working closely with marketing, sales, and potentially technical teams requires a collaborative mindset and strong communication skills.
- High Standards: A focus on pixel-perfect execution and delivering high-quality visual assets is likely valued to maintain a professional brand image.
Collaboration Style:
- Expect a collaborative environment where feedback on design work is shared and discussed.
- Regular communication and potentially asynchronous collaboration across different time zones will be necessary due to the remote and distributed nature of the team.
- Working closely with marketing and sales will involve understanding their needs and translating them into design solutions, requiring effective communication and translation of requirements.
⚡ Challenges & Growth Opportunities
Design Challenges:
- Translating Complexity: A significant challenge will be effectively communicating the complex concepts of enterprise AI and agentic process automation through clear, compelling, and visually engaging design for a B2B audience.
- Establishing Visual Identity: As a relatively new company, there will be opportunities and challenges in further developing and consistently applying the visual brand identity across all touchpoints.
- Integrating AI Tools: Continuously exploring and effectively integrating new AI design tools and workflows into the creative process will require adaptability and a willingness to experiment.
- Balancing Speed and Quality: In a startup environment, balancing the need for rapid iteration and delivery of marketing assets with maintaining high visual quality and brand consistency can be challenging.
Learning & Development Opportunities:
- Gain deep expertise in designing for the cutting-edge field of enterprise AI, enhancing your understanding of complex technology communication.
- Develop expertise in leveraging AI tools for design, positioning yourself as a leader in this emerging area.
- Opportunity to significantly influence the visual direction and brand identity of a growing technology company.
- Develop stronger strategic design skills by working closely with marketing and sales on initiatives directly tied to business growth.
💡 Interview Preparation
Design Process Questions:
- Be prepared to discuss your approach to a typical web design project, from understanding the brief to final implementation and iteration. Use examples from your portfolio.
- Explain how you approach creating visual assets for marketing campaigns, including your process for understanding the target audience and key messaging.
- Describe a time you faced a challenging design problem and how you used your process and skills to solve it.
- Discuss your experience using AI tools in your design process. Be specific about which tools you used, how they impacted your workflow, and the results.
Company Culture Questions:
- Research Maisa AI's website and LinkedIn to understand their mission, values, and the problem they are solving. Be prepared to discuss why you are interested in working for an AI company and specifically Maisa AI.
- Ask questions about the design team structure, how design collaborates with marketing and sales, and the company's approach to visual identity and brand evolution.
- Discuss your experience working in remote or distributed team environments and how you ensure effective communication and collaboration.
Portfolio Presentation Strategy:
- Select 3-5 projects that best showcase your skills in web design, brand identity, and marketing asset creation.
- For each project, clearly articulate the project goals, your role, your design process, key challenges, and the final outcome.
- Dedicate specific time to showcasing and explaining how you have integrated AI tools into your design workflow, providing concrete examples.
- Be concise and focused, allowing time for questions and discussion after each project.
📌 Application Steps
To apply for this design position:
- Submit your resume, a strong portfolio, and a brief cover letter through this link.
- Tailor your cover letter to specifically address your experience in web design, visual identity, and working with AI tools, explaining why you are a great fit for a creative role at an AI company.
- Ensure your portfolio is up-to-date and prominently features projects relevant to the role, including examples of your work with AI design tools.
- Review and optimize your resume to include relevant keywords from the job description, particularly those related to design tools, methodologies, and AI integration.
- Prepare for the interview process by practicing articulating your design process, discussing your portfolio projects in detail, and researching Maisa AI and the enterprise AI space.