Creative Designer (Meta Ads + Social Design) at Huzzle

📍 Job Overview

Job Title: Creative Designer (Meta Ads + Social Design)

Company: Huzzle

Location: Germany (Remote)

Job Type: Full-time

Category: Performance Creative Design, Social Media Design, Digital Design

Date Posted: June 12, 2025

Experience Level: Mid-Level (3+ years)

Remote Status: Remote

🎨 Role Summary

Lead the design of high-impact visual assets for Meta advertising campaigns, focusing on conversion and performance metrics.
Develop engaging and platform-optimized creative content for various social media channels, enhancing brand presence and audience interaction.
Collaborate closely with growth and content teams to rapidly prototype, test, and iterate on creative concepts based on performance data.
Ensure consistent and compelling brand visual identity across all digital marketing touchpoints, maintaining high design standards.

📝 Enhancement Note: Based on the job title and responsibilities, this role is heavily focused on performance marketing creative. The emphasis is on designing assets that drive specific outcomes (e.g., clicks, conversions) rather than purely brand building. The mention of B2B and B2C audiences in the bonus section suggests a need for versatility in design approach.

🖼️ Primary Responsibilities

Design visually compelling static and motion graphics specifically optimized for Meta (Facebook/Instagram) advertising formats and best practices.
Develop creative strategies and execute designs for social media content across platforms like LinkedIn and Instagram, tailored to each platform's audience and format.
Partner with performance marketing specialists to analyze creative performance data (CTR, ROAS) and translate insights into design iterations and new creative concepts.
Contribute to the evolution of Huzzle's visual identity, ensuring brand guidelines are applied consistently while pushing creative boundaries within performance marketing contexts.
Stay informed about the latest trends, features, and algorithm changes on Meta and other social platforms to inform creative strategy and execution.

📝 Enhancement Note: The responsibilities highlight a direct link between design output and business metrics (performance/growth). This suggests a need for a designer who is not only skilled creatively but also data-informed and comfortable working in a fast-paced, iterative environment driven by testing and results.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, or a related field is typically preferred for this level, or equivalent professional experience and portfolio. Demonstrated understanding of design principles is key.

Experience: A minimum of 3 years of professional experience in digital design, with a significant portion focused on performance marketing creative (especially Meta Ads) and social media content creation. A strong portfolio is essential to demonstrate relevant experience.

Required Skills:

Proven expertise in designing high-converting digital advertising creatives, specifically for Meta Ads (Facebook & Instagram).
Strong portfolio demonstrating successful social media visual content creation, ideally targeting B2B and B2C audiences.
Advanced proficiency in leading design software including Figma for rapid prototyping and collaboration, and Adobe Creative Suite (Photoshop, Illustrator) for detailed graphic design.
Excellent command of visual design principles, including layout, typography, color theory, and composition, with a focus on digital platforms.
Ability to translate marketing objectives and performance data into effective and engaging visual narratives.

Preferred Skills:

Experience with motion design or animation using tools like Adobe After Effects to create dynamic ad and social content.
Understanding of key performance marketing metrics (e.g., CTR, Conversion Rate, ROAS) and how design impacts them.
Experience designing for both business-to-business (B2B) and business-to-consumer (B2C) audiences, adapting visual language accordingly.
Previous experience working in a fast-paced startup or scale-up environment, or within a performance-focused creative agency.

📝 Enhancement Note: The required skills list emphasizes tools and experience directly relevant to the role's focus on performance creative and social media. The preferred skills highlight valuable additions like motion design and understanding performance metrics, which are highly relevant in this niche.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Your portfolio must prominently feature examples of Meta (Facebook/Instagram) ad creatives, showcasing a variety of formats (static, potentially video/motion).
Include examples of social media content designed for platforms like LinkedIn and Instagram, demonstrating an understanding of platform-specific best practices.
For each project, clearly articulate the objective, target audience, your design process, and ideally, any performance metrics or results achieved (e.g., CTR, engagement rate).
Showcase your proficiency in the required design tools (Figma, Adobe Suite) and your ability to produce high-quality, production-ready assets.

Process Documentation:

Document your design process, highlighting how you approach understanding project briefs, conducting visual research, and developing initial concepts.
Illustrate your iteration process, showing how you refine designs based on feedback (internal or performance data) and explore different visual directions.
Explain your approach to ensuring brand consistency while also experimenting with new creative ideas for improved performance.

📝 Enhancement Note: Specific guidance on portfolio content is crucial for performance design roles. Highlighting the need to showcase Meta ad creatives and social content, and emphasizing the documentation of process and results, provides candidates with clear expectations.

💵 Compensation & Benefits

Salary Range: While a specific salary is not provided, for a Mid-Level Creative Designer role focused on performance marketing and social design in Germany, especially within a VC-backed startup environment, a competitive range is expected. Based on industry data for similar roles in Germany (considering remote work flexibility but potentially anchored to Berlin standards due to the office mention), a likely range could be between €45,000 to €65,000 annually. This estimate is based on average reported salaries for Digital Designers and Performance Creative roles with 3+ years of experience in the German market, adjusted slightly for startup context and specialized skill requirements. Candidates should be prepared to discuss salary expectations based on their specific experience and portfolio during the interview process.

Benefits:

Opportunity to work in a fast-paced, high-autonomy environment within a rapidly growing, VC-backed startup.
Significant creative ownership over key growth channels, allowing for direct impact on business results.
Be part of a smart, driven team with a focus on minimal bureaucracy ("zero politics").
Access to an amazing rooftop office in Berlin (though the role is remote-friendly, indicating flexibility).

Working Hours: Full-time, typically standard business hours. Flexibility may be available given the remote nature, but collaboration with a team potentially based in CET (Berlin) should be expected.

📝 Enhancement Note: Since salary was not provided, an estimated range for Germany was included. This estimate is based on typical salary data for digital design roles at this experience level in the region, factoring in the startup nature and specialized focus on performance creative. The benefits listed highlight the appeal of a fast-growing startup environment and significant creative autonomy.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development (specifically early careers platform/EdTech/Recruitment Tech)

Company Size: 51-200 employees (LinkedIn data indicates 64 employees)

Founded: 2021

Team Structure:

You will work directly with the founders and the growth team, indicating a lean structure and close collaboration with key stakeholders responsible for business expansion.
This setup suggests that design is seen as a critical function supporting growth initiatives.
Cross-functional collaboration with content creators and performance marketers will be essential.

Methodology:

The emphasis on "move fast," "concept and test new ideas quickly," and being "performance-aware" points towards an agile or iterative design and marketing methodology.
Design decisions will likely be informed by data and A/B testing results.
Experimentation and rapid iteration will be key aspects of the workflow.

Company Website: https://www.huzzle.app

📝 Enhancement Note: Information about the company's industry, size, and founding date helps frame the cultural context. The team structure inference highlights the designer's close relationship with leadership and growth teams, indicative of a high-impact role in a startup. The methodology section infers an iterative, data-driven approach based on the language used in the job description.

📈 Career & Growth Analysis

Design Career Level: This is positioned as a Mid-Level role (3+ years experience). The responsibilities suggest a degree of autonomy and the expectation of contributing strategically to creative performance.

Reporting Structure: Reporting directly to founders and working closely with the growth team implies a relatively flat structure where the designer has direct access to key decision-makers and significant influence on growth initiatives.

Design Impact: This role has direct and measurable impact on key business outcomes through the performance of Meta Ads and social media content. Design is not just about aesthetics but is a core driver of user acquisition and engagement for the company.

Growth Opportunities:

Opportunity to deepen expertise in performance creative design and data-informed design strategies within a fast-growing market segment (early careers).
Potential for increased responsibility and leadership as the company scales, potentially leading a small creative function or specializing further in performance design.
Exposure to working closely with company leadership provides valuable insights into business strategy and decision-making.

📝 Enhancement Note: Analyzing the role's level, reporting structure, and stated impact provides candidates with a clearer understanding of their potential influence and growth trajectory within the organization. The close work with founders and the growth team is a significant indicator of this role's strategic importance.

🌐 Work Environment

Studio Type: The primary work environment for this role is remote, as indicated by the "Remote-friendly" status and "TELECOMMUTE" location type. However, Huzzle does have an office in Berlin with a "rooftop office" mentioned as a perk, suggesting it serves as a central hub or an optional workspace.

Office Location(s): Berlin, Germany (Primary operational hub, though this role is remote).

Design Workspace Context:

As a remote role, the designer will have the flexibility to set up their own creative workspace.
Collaboration will rely heavily on digital tools for communication, file sharing, and feedback.
While remote, there might be opportunities for occasional team meetups in Berlin or virtual team-building activities.

Work Schedule: Full-time. Given the remote nature and potential collaboration with a team in CET, flexibility in daily scheduling might be possible, but core hours for team meetings and collaboration should be anticipated.

📝 Enhancement Note: Clarifying the remote nature of the role while acknowledging the physical office in Berlin provides a complete picture of the work environment. The context of a remote design workspace highlights the reliance on digital collaboration tools.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening call to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your background and interest in performance creative and the early careers space.
Portfolio review session focusing on your relevant work in Meta Ads and social design. Be ready to walk through specific case studies, explain your process, and discuss the performance or impact of your designs.
A design challenge or take-home exercise might be assigned to evaluate your practical skills in creating assets similar to what the role requires.
Interviews with members of the growth team and potentially a founder to discuss collaboration style, strategic thinking, and how design contributes to growth objectives.
Final interview focusing on overall fit, long-term goals, and addressing any remaining questions.

Portfolio Review Tips:

Curate your portfolio to prominently feature your strongest work in Meta Ads and social media design, especially any examples targeting B2B or B2C audiences relevant to Huzzle.
For each project, provide context: the goal, the platform, your role, the tools used, and (if possible) any performance metrics or results achieved.
Clearly articulate your design process from concept to execution, demonstrating your problem-solving skills and iterative approach.
Present your work clearly and professionally, ensuring high-quality visuals and easy navigation.

Challenge Preparation:

If a design challenge is given, pay close attention to the brief and any specific constraints (e.g., platform, format, brand guidelines).
Approach the challenge as you would a real project, demonstrating your process, rationale, and technical skills.
Be prepared to present your solution and explain your design choices and underlying thinking.

ATS Keywords: Creative Designer, Performance Creative, Meta Ads, Facebook Ads, Instagram Ads, Social Media Design, Digital Design, Visual Design, Growth Design, Performance Marketing, Social Content, Figma, Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Motion Design, Animation, B2B Design, B2C Design, Layout, Typography, Storytelling, Conversion Rate Optimization (CRO), Click-Through Rate (CTR), Return on Ad Spend (ROAS), Brand Consistency, Digital Marketing, Startup, Scaleup, Remote Design, Germany, Berlin.

📝 Enhancement Note: Detailed interview process steps and portfolio tips are provided based on typical hiring practices for design roles in fast-growing startups, with a specific focus on performance creative roles. The inclusion of ATS keywords helps candidates optimize their application materials.

🛠 Tools & Technology Stack

Primary Design Tools:

Figma: Essential for UI/UX collaboration, rapid prototyping, and potentially managing design systems or shared assets. Proficiency is required.
Adobe Photoshop: Required for image editing, manipulation, and creating static visual assets.
Adobe Illustrator: Required for vector graphics, illustrations, and creating scalable design elements.
Adobe After Effects: Preferred (bonus skill) for creating motion graphics and animations for dynamic ads and social content. Skill level expectations would vary depending on the 'bonus' nature.

Collaboration & Handoff:

Tools like Slack or similar communication platforms will be used for daily team interaction and project updates.
Project management tools (e.g., Asana, Trello, Jira) are likely used to track tasks and project progress.
File sharing and cloud storage solutions (e.g., Google Drive, Dropbox) will be essential for managing design assets.

Research & Testing:

Performance marketing platforms (like Meta Ads Manager) will be used to view data and inform creative decisions.
A/B testing tools may be utilized to compare creative variations and measure performance.

📝 Enhancement Note: The tools section is based directly on the job description's requirements and preferred skills. Additional collaboration and testing tools are inferred based on typical workflows in performance marketing and startup environments.

👥 Team Culture & Values

Design Values:

Performance-Oriented: Design is valued based on its ability to drive measurable results (conversions, clicks, engagement).
Speed and Agility: The ability to move fast, experiment, and iterate quickly is crucial.
Collaboration: Close partnership with growth and content teams is essential for success.
Ownership: High agency and creative ownership mean taking responsibility for the outcome of your designs.
Staying Ahead: Keeping up with design trends and platform changes is valued to maintain a competitive edge.

Collaboration Style:

Direct and fast-paced collaboration with founders and the growth team.
Emphasis on sharing work early and often for feedback and iteration.
Likely a culture of data-informed decision-making where creative choices are discussed in the context of performance metrics.

📝 Enhancement Note: The design values and collaboration style are inferred from the language used in the job description, such as "performance-aware," "move fast," "high-agency," and "zero politics." These points provide insight into the expected working dynamic.

⚡ Challenges & Growth Opportunities

Design Challenges:

Consistently producing high-performing creatives in a competitive digital advertising landscape that is constantly evolving.
Balancing creative innovation with the need for rapid iteration and data-driven optimization.
Designing effectively for potentially distinct B2B and B2C audiences within the same role requires adaptability.
Maintaining brand consistency across diverse platforms and ad formats while experimenting with new approaches.

Learning & Development Opportunities:

Significant opportunity to develop expertise in the high-demand field of performance creative and growth design.
Gain hands-on experience directly impacting key business metrics through design.
Learn to integrate design with data analysis to inform creative strategy.
Potential to expand skills in motion design and animation if not already proficient.

📝 Enhancement Note: Challenges are identified based on the nature of performance creative work and the startup environment. Growth opportunities highlight skill development in data-informed design and the potential for increased responsibility as the company grows.

💡 Interview Preparation

Design Process Questions:

"Describe a time you designed a Meta ad creative that significantly outperformed expectations. What was your process, and what do you think made it successful?" Prepare a specific case study from your portfolio.
"How do you approach designing for different social media platforms (e.g., LinkedIn vs. Instagram)? What considerations do you take into account?" Be ready to discuss platform-specific design strategies.
"Walk me through your process for iterating on a creative based on performance data. How do you balance data insights with creative intuition?" Demonstrate your data-informed design approach.

Company Culture Questions:

"How do you thrive in a fast-paced, high-agency environment with close collaboration with founders and growth teams?" Relate your past experiences to the described work culture.
"How do you handle receiving critical feedback, especially when it's based on performance metrics?" Show your ability to be objective and learn from data.
"What are your thoughts on the early careers/recruitment tech space, and how do you see design playing a critical role in Huzzle's growth?" Show your interest in the company's mission and industry.

Portfolio Presentation Strategy:

Start with your strongest and most relevant Meta Ad and social design case studies.
For each case study, clearly state the objective, your role, the challenge, your process (briefly), the final solution, and any available results or impact.
Focus on the "why" behind your design decisions, especially how they were intended to drive performance.
Be prepared to discuss the technical aspects of your work and your proficiency with the required tools.

📝 Enhancement Note: Interview preparation advice is tailored to the role's focus on performance creative and startup culture. Example questions prompt candidates to think about their process, data interpretation, and fit with the company's fast-paced environment.

📌 Application Steps

To apply for this design position:

Submit your application through this link.
Ensure your portfolio is up-to-date and specifically highlights your experience in Meta Ads and social media design, including performance context where possible.
Tailor your resume to include relevant keywords from the ATS list and clearly articulate your experience with the required tools and design methodologies.
Prepare to discuss specific examples from your portfolio that demonstrate your ability to design high-performing creative assets for digital channels.
Research Huzzle and the early careers space to understand the company's mission and target audience, which will inform your portfolio presentation and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Creative Designer (Meta Ads + Social Design)