Content Designer - Protection (9-Month FTC) at Lloyds Banking Group

📍 Job Overview

Job Title: Content Designer - Protection (9-Month FTC)

Company: Lloyds Banking Group

Location: Edinburgh Citymark 150 Fountainbridge, United Kingdom

Job Type: Full-Time, Contract (9 Months)

Category: Content Design / UX Writing

Date Posted: 2025-06-11

Experience Level: Mid-Senior level (estimated 2-5 years based on salary and responsibilities)

Remote Status: Hybrid (at least two days per week, or 40% of time in the office)

🎨 Role Summary

Shape the digital voice and user experience for Lloyds Banking Group's Protection products, ensuring clarity, accessibility, and brand consistency.
Collaborate closely with cross-functional product teams, including UX designers, researchers, and developers, to integrate content seamlessly into the user journey.
Utilize user research and insights to inform content strategy and design decisions, creating intuitive and people-focused language for complex financial concepts.
Act as the content expert within an agile environment, taking ownership of copy and tone to deliver engaging and effective digital experiences for millions of customers.

📝 Enhancement Note: Based on the job title "Content Designer - Protection" and the company's financial services context, the role summary highlights the specific domain (Protection products) and the blend of content strategy, UX writing, and collaboration required in a large financial institution. The experience level is estimated as Mid-Senior based on the provided salary range for Edinburgh, which typically indicates a level requiring independent work and some stakeholder management experience.

🖼️ Primary Responsibilities

Create engaging, readable, and accessible content for digital interfaces, including apps and websites, focusing on user needs and financial clarity.
Develop and refine customer conversations, ensuring consistency in tone, voice, and messaging across various digital touchpoints and topics related to Protection products.
Take ownership of content deliverables within an agile team, collaborating effectively with product managers, designers, and engineers throughout the development lifecycle.
Conduct or utilize user research and insights to inform content decisions, testing and iterating on copy to optimize user understanding and task completion.
Think strategically about the evolution of digital conversations, identifying opportunities to improve the overall customer experience and ensuring content aligns with broader product and business goals.
Provide expert content guidance and feedback to internal stakeholders across product, risk, legal, and branding teams, ensuring compliance and brand alignment.
Promote the value of effective content design and UX writing within the organization, demonstrating its impact on customer experience and business outcomes.
Collaborate with UX designers and researchers to understand user flows and wireframes, integrating content seamlessly into the information architecture and interaction design.
Contribute to and maintain content standards, style guides, and terminology glossaries to ensure consistency and scalability of content across digital platforms.

📝 Enhancement Note: The primary responsibilities are detailed to reflect the specific requirements of a Content Designer role within a large financial organization. Emphasis is placed on collaboration within agile teams, the use of research, strategic thinking about content, and the need to navigate complex stakeholder environments typical in financial services. The inclusion of contribution to content standards and style guides is a standard expectation for this level of content design role.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in a related field such as Communications, Journalism, English, Human-Computer Interaction, or a design discipline is typically preferred. Equivalent professional experience demonstrating strong writing, research, and design thinking skills will also be highly valued.

Experience: Proven experience as a UX writer, conversation designer, or content designer is required. Experience working within a complex landscape, ideally in financial services or a regulated industry, is preferred. A portfolio demonstrating experience in crafting user-centered content for digital products is essential.

Required Skills:

Demonstrated experience in UX Writing, Conversation Design, or Content Design for digital products (websites, apps).
Ability to write concise, clear, and consistent copy for different channels and user flows.
Confidence in managing and influencing multiple stakeholders, including product, legal, risk, and branding teams.
Experience using and collaborating within design platforms such as Figma.
A collaborative mindset and experience working effectively within multi-disciplinary agile teams.
Strong empathy for users and the ability to translate complex information into simple, people-focused language.
Understanding of user-centered design principles and methodologies.
Ability to adapt writing style and tone of voice to align with brand guidelines and specific user needs.

Preferred Skills:

Experience in the financial services industry, particularly with Protection or insurance products.
Familiarity with content strategy principles and their application in a large organization.
Experience conducting or collaborating on user research to inform content decisions.
Knowledge of accessibility standards (e.g., WCAG) and best practices for inclusive content design.
Experience with A/B testing or other methods for evaluating content performance.
Understanding of SEO principles as they apply to digital content.

📝 Enhancement Note: The qualifications have been expanded to include typical educational backgrounds for content design roles. Preferred skills are added based on the financial services context and common requirements for mid-senior level content designers, such as accessibility, content strategy, and testing. The emphasis on stakeholder management and collaboration within design platforms is directly derived from the original job description.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Your portfolio should showcase examples of your work in UX writing, content design, or conversation design for digital products.
Include case studies that detail your design process, from understanding the problem and user needs to your content solutions and their impact.
Demonstrate your ability to write clear, concise, and user-friendly copy for various interfaces and user flows.
Highlight your experience in collaborating with design and product teams.

Process Documentation:

For each case study, explain your approach to content strategy, including how you gathered insights, defined messaging, and iterated on your copy.
Show how you collaborated with UX researchers and designers to align content with user flows and information architecture.
Describe how you addressed feedback from stakeholders, including legal, risk, or compliance teams, while maintaining a user-centered approach.

📝 Enhancement Note: Portfolio requirements are crucial for design roles. This section provides specific guidance on what to include in a content designer portfolio, focusing on process, case studies, collaboration, and demonstrating the impact of content decisions. This is inferred based on standard expectations for content design roles at this level within product teams.

💵 Compensation & Benefits

Salary Range: £59,850 - £66,500 per annum (based on the provided range)

Benefits:

A generous pension contribution of up to 15%, demonstrating a strong commitment to employee financial well-being.
Share schemes, including the opportunity to receive free shares, aligning employee interests with company performance.
Flexible benefits package allowing customization to individual lifestyles, such as discounted shopping and health benefits.
30 days’ annual leave plus bank holidays, providing substantial time for rest and personal pursuits.
A range of wellbeing initiatives to support physical and mental health.
Generous parental leave policies, supporting work-life balance for parents.

Working Hours: Full-Time, typically 40 hours per week. The role offers hybrid working flexibility, requiring at least two days per week (40% of time) in the office, allowing for a balance between in-person collaboration and remote work.

📝 Enhancement Note: The salary range is directly from the job description. Benefits and working hours are also explicitly stated. The benefits are presented in a structured list with brief descriptions of their value to a prospective employee.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Financial Services. Lloyds Banking Group is the UK’s leading bank, operating in a highly regulated and complex market. This context means content design plays a critical role in building trust, ensuring clarity for customers regarding financial products (like Protection), and navigating legal and compliance requirements.

Company Size: 10,001+ employees (according to LinkedIn). As a large organization, Lloyds Banking Group offers opportunities for impact at scale and potential for career progression, but also involves navigating complex organizational structures and processes.

Founded: While a specific founding date isn't provided in the raw data, Lloyds Bank has a history dating back to 1765. This long history influences the company's established processes and a culture that balances innovation with stability and trust, which is crucial in financial services.

Team Structure:

The Content Designer will work within a multi-disciplinary agile product team, collaborating closely with UX designers, product managers, and engineers.
The role reports into a content or design leader, indicating a dedicated design function within the organization.
Cross-functional collaboration is key, requiring interaction with various departments including product, risk, legal, and branding.

Methodology:

The job description mentions working in an "agile environment," indicating the adoption of agile methodologies like Scrum or Kanban for product development.
Emphasis on using research and insights suggests a user-centered design approach is integrated into the workflow.
Collaboration in design platforms like Figma points towards a modern design workflow utilizing shared tools for design and prototyping.

Company Website: https://www.lloydsbankinggroup.com/

📝 Enhancement Note: Company context is inferred from the provided data (company name, industry, size) and general knowledge of large financial institutions. The impact of the financial services industry on the content design role (regulation, trust) is highlighted. Assumptions about agile methodology and team structure are based on the mention of "agile environment" and collaboration with product teams and design platforms.

📈 Career & Growth Analysis

Design Career Level: This role appears to be at a Mid-Senior level, requiring prior experience as a content designer and the ability to work independently, manage stakeholders, and contribute strategically to content initiatives. The salary range supports this estimation.

Reporting Structure: The Content Designer will likely report to a Content Design Lead, Design Manager, or Product Lead, working closely with other designers and product team members.

Design Impact: Content Design at Lloyds Banking Group has a significant impact on the customer experience for millions of users. This role specifically focuses on Protection products, where clear and accessible language is critical for customer understanding, trust, and decision-making in complex financial areas.

Growth Opportunities:

Potential for growth within the Content Design discipline, potentially leading to Senior Content Designer or Content Strategy roles within Lloyds Banking Group.
Opportunities to specialize in specific product areas (like Protection) or content types within the organization.
Development of skills in stakeholder management, strategic content planning, and influencing design decisions at a larger scale.
Exposure to a wide range of financial products and customer segments, broadening expertise in content design for complex domains.

📝 Enhancement Note: Career and growth analysis is based on the estimated level of the role and typical career paths within large organizations, particularly in the design field. The impact of the role is highlighted based on the company's scale and the critical nature of content in financial services, especially for complex products like Protection.

🌐 Work Environment

Studio Type: The role is based in a corporate office environment in Edinburgh, with a hybrid working model. This suggests a blend of dedicated desk space, meeting rooms, and collaborative areas designed to support both individual focus and team interaction.

Office Location(s): Edinburgh Citymark 150 Fountainbridge. This is a specific office address, indicating the primary physical location for in-office work.

Design Workspace Context:

The hybrid model implies a workspace equipped for both in-person collaboration and remote connectivity, likely with good video conferencing facilities and access to necessary design tools.
The office environment in Edinburgh may offer dedicated areas for design teams to collaborate, conduct workshops, and share work.
Being in a large corporate setting means interaction with various departments and potentially different types of workspaces within the building.

Work Schedule: Full-time. The hybrid working pattern requires at least 40% of the time (minimum two days per week) to be spent in the Edinburgh office. The remaining time can be worked remotely. This offers flexibility while ensuring regular face-to-face interaction with the team and stakeholders.

📝 Enhancement Note: Work environment details are based on the provided location and the hybrid working model. Assumptions about the office setup and its impact on design work are made based on standard practices in large organizations with hybrid policies.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial screening call (likely with a recruiter or hiring manager) to discuss experience and fit. Prepare to articulate your experience as a content designer and your interest in working on financial products.
Portfolio review or presentation, where you will walk through selected case studies, explaining your process, decisions, and the impact of your content work. Focus on how you tackled complexity and collaborated with teams.
Interview rounds focusing on technical skills (content strategy, UX writing craft), behavioral questions (collaboration, handling feedback, stakeholder management), and potentially a design or content challenge.
Interviews with key stakeholders, such as Product Managers, UX Designers, or team leads, to assess team fit and collaboration potential.

Portfolio Review Tips:

Select case studies that demonstrate your ability to work on complex topics and within regulated environments, ideally showcasing financial services or similar industry experience.
Clearly articulate your content design process, from understanding user needs and business goals to writing, testing, and iterating on copy.
Highlight your collaboration with cross-functional teams (designers, researchers, product managers, developers, legal/compliance).
Show the impact of your content – how it improved user understanding, task completion, or business metrics (if possible).

Challenge Preparation:

Be prepared for a potential content design exercise or take-home challenge related to financial services or a similar complex domain.
Focus on demonstrating your ability to analyze a problem, understand user needs, propose clear and user-friendly content solutions, and articulate your rationale.
If it's a take-home challenge, allocate sufficient time and present your process clearly, not just the final output.

ATS Keywords: Content Design, UX Writing, Conversation Design, Digital Content, User Experience (UX), Copywriting, Financial Services, Agile, Stakeholder Management, Collaboration, Figma, Accessibility, User Research, Information Architecture, Microcopy, Tone of Voice, Style Guide, Compliance, Legal Review, Product Team, Digital Transformation, Edinburgh, Fixed-Term Contract, Hybrid Working, Portfolio, Case Study, User-Centered Design, Digital Banking, Protection Products.

📝 Enhancement Note: Application process and interview preparation are based on standard hiring practices for design roles at this level, particularly within large organizations. Specific advice is tailored to a Content Designer role in financial services, emphasizing portfolio content, stakeholder interaction, and potential challenges related to the domain. ATS keywords are compiled from the job description and common terms in content design and financial services.

🛠 Tools & Technology Stack

Primary Design Tools:

Figma: Required for collaboration with design teams, reviewing mockups, and potentially contributing content directly within design files. Proficiency in using Figma for design review and annotation is important.
Other standard design tools (e.g., Sketch, Adobe XD) may be used by the wider design team, but Figma is explicitly mentioned as a collaboration platform.

Collaboration & Handoff:

Collaboration tools for team communication and project management (e.g., Slack, Microsoft Teams, Jira, Confluence) are likely used within agile teams.
Handoff tools or processes for transferring content specifications to developers.
Documentation tools for maintaining style guides, content principles, and terminology.

Research & Testing:

Tools for accessing or reviewing user research data and insights.
Potential exposure to A/B testing platforms or analytics tools to measure content performance.

📝 Enhancement Note: The tools and technology stack section is based on the explicit mention of Figma and the context of working in an agile, collaborative digital product environment. Other tools are inferred based on common practices in design and product teams.

👥 Team Culture & Values

Design Values:

Customer-centricity: A strong focus on understanding and meeting the needs of millions of customers, particularly in making complex financial information accessible.
Collaboration: Emphasis on working effectively within multi-disciplinary teams and across various stakeholders.
Clarity and Trust: Prioritizing clear, accurate, and trustworthy communication in a regulated financial environment.
Accessibility and Inclusivity: Commitment to creating digital experiences that are usable and understandable for all customers.

Collaboration Style:

Agile and iterative: Working in fast-paced agile sprints, requiring close collaboration and rapid iteration on content.
Cross-functional: Regular interaction and co-creation with product managers, UX designers, researchers, engineers, and legal/compliance experts.
Feedback-driven: Comfort with giving and receiving feedback on content and design decisions within the team and with stakeholders.

📝 Enhancement Note: Team culture and values are inferred from the company's stated purpose ("Help Britain Prosper"), the context of a large financial institution, and the emphasis on collaboration, user needs, and compliance in the job description. The focus on customer-centricity, trust, and collaboration is typical for design teams in this sector.

⚡ Challenges & Growth Opportunities

Design Challenges:

Navigating the complexities of financial products, particularly Protection, and translating them into simple, user-friendly language for a broad audience.
Working within a highly regulated environment, balancing user needs with strict legal and compliance requirements for financial content.
Managing feedback and gaining alignment from a diverse group of stakeholders with potentially conflicting perspectives (product goals vs. legal constraints vs. brand guidelines).
Ensuring consistency of tone and messaging across multiple digital touchpoints and product lines within a large organization.

Learning & Development Opportunities:

Deepening expertise in content design for the financial services sector and regulated industries.
Developing advanced skills in stakeholder management and influencing design decisions in a complex organizational structure.
Opportunity to contribute to the evolution of content standards and practices within a major bank.
Exposure to a wide range of digital products and customer behaviors, enhancing understanding of user needs in a financial context.

📝 Enhancement Note: Challenges are identified based on the specific domain (financial services, Protection products), the regulatory environment, and the characteristics of working in a large organization with multiple stakeholders. Growth opportunities are linked to overcoming these challenges and developing specialized skills within the industry.

💡 Interview Preparation

Design Process Questions:

Describe your typical content design process from receiving a brief to final implementation. How do you incorporate user research and feedback? Prepare to walk through a case study from your portfolio.
How do you approach writing content for complex or sensitive topics, like financial products? How do you ensure clarity and accessibility?
Tell me about a time you had to collaborate with a cross-functional team (e.g., UX designers, developers, legal). How did you navigate different perspectives and reach a consensus?

Company Culture Questions:

What interests you about working as a Content Designer at Lloyds Banking Group, specifically within the Protection area? Research the company's values and digital strategy.
How do you approach receiving feedback on your work, particularly from non-design stakeholders (e.g., legal, risk)?
How do you ensure your content aligns with brand guidelines and tone of voice while still being user-centered?

Portfolio Presentation Strategy:

Structure your portfolio presentation around case studies that demonstrate your problem-solving skills, process, collaboration, and impact.
For each case study, clearly explain the challenge, your role, your content design decisions, and the outcome. Highlight how you addressed user needs and business goals.
Be prepared to discuss the constraints you faced and how you worked within them (e.g., technical limitations, stakeholder feedback, regulatory requirements).
Focus on the strategic thinking behind your content choices, not just the final copy.

📝 Enhancement Note: Interview preparation advice is tailored to the Content Designer role and the financial services context. Questions are designed to probe design process, collaboration skills, ability to handle complexity and regulation, and cultural fit. Portfolio presentation tips focus on demonstrating relevant skills and experience for this specific role.

📌 Application Steps

To apply for this design position:

Submit your application through this link.
Tailor your resume and cover letter to highlight your experience in UX writing, content design, and working on complex digital products, particularly if you have financial services experience. Use keywords from the ATS list.
Prepare your portfolio, ensuring it includes case studies that showcase your content design process, collaboration skills, and ability to write for digital interfaces. Focus on demonstrating impact.
Research Lloyds Banking Group, their digital products, and their approach to customer experience and content. Understand their values and the context of the Protection business area.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Content Designer - Protection (9-Month FTC)