Content Designer

📍 Job Overview

Job Title: Content Designer

Company: Cover Genius

Location: San Francisco, California, United States

Job Type: Hybrid (In-office: Monday, Tuesday, Friday)

Category: Content Design

Date Posted: 2025-06-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: On-site/Hybrid

🎨 Role Summary

• Craft straightforward, human experiences for users across various content pieces such as new products, sales panels, help centers, and claim processes.
• Approach design through the lens of language, leveraging expertise in user experience design, design thinking, and product strategy.
• Collaborate with cross-functional teams to create, evaluate, update, and review content at all stages of the user journey.
• Apply systems thinking to create extensible design patterns and audit existing experiences.
• Conduct content discovery and research through audits, user surveys, interviews, and workshops to inform design decisions.

🖼️ Primary Responsibilities

• Design, write, and test clear, compelling in-product language including product flows, interface language, help materials, and taxonomies.
• Apply systems thinking to create extensible design patterns and audit existing experiences.
• Conduct content discovery and research through audits, user surveys, interviews, and workshops.
• Collaborate with cross-functional teams (Product, Engineering, Design, Localization, Legal, Data Science) from concept to release.
• Evaluate content effectiveness through analytics, A/B testing, readability, and usability.
• Manage international stakeholder relationships, ensuring global quality standards.
• Create, review, configure, and proof various content types using tools such as Figma.

🎓 Skills & Qualifications

Education: Bachelor's degree in a relevant field (e.g., Communication Design, Information Architecture, or a related discipline) or equivalent experience.

Experience: 4+ years of experience in Content Design, ideally within a multidisciplinary product team.

Required Skills:

• Proficiency in Figma and Google Workspace.
• Strong portfolio demonstrating content design, content modeling, and end-to-end service design.
• Experience leveraging data insights for actionable UX improvements.
• Proven capability in conducting customer research and synthesizing insights.
• Technical skills in personalizing product copy and managing content at scale.
• Experience collaborating across multiple teams, including Product, Engineering, Design, Legal, and Localization.

Preferred Skills:

• Strategic thinker with attention to quality and user-centric design.
• Ability to quickly produce high-quality content under tight deadlines.
• Comfortable independently leading content strategy and execution for new products.
• Effective in managing multiple concurrent projects with minimal guidance.
• Excellent collaborator and communicator across diverse teams.
• Strong commitment to clarity, simplicity, and empathy in customer-focused content.
• Experienced in creating content suitable for global, cross-cultural audiences.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Demonstrate a strong understanding of content design principles and user-centered design processes.
• Showcase a diverse range of content design projects, including in-product language, help materials, and content frameworks.
• Highlight your ability to create extensible design patterns and audit existing experiences.
• Include examples of your content research and user testing processes.

Process Documentation:

• Include case studies or project documentation that outlines your design thinking approach and content strategy development process.
• Showcase your ability to collaborate with cross-functional teams and incorporate feedback into your design process.
• Demonstrate your understanding of global content considerations and localization best practices.

💵 Compensation & Benefits

Salary Range: $120,000 - $160,000 USD per year

Benefits:

• Flexible PTO
• Employee Stock Options
• Social Initiatives (e.g., CG Gives program, social events, and community involvement)

Working Hours: Full-time (40 hours per week) with flexible work arrangements (hybrid: in-office on Monday, Tuesday, and Friday)

🎯Team & Company Context

🏢 Company & Design Culture

Industry: IT Services and IT Consulting, specializing in embedded protection and insurtech solutions

Company Size: Medium-sized (501-1,000 employees) with a global presence

Founded: 2014, with headquarters in New York, NY, USA

Team Structure:

• Content Design team embedded within the US Travel business, collaborating with cross-functional teams (Product, Engineering, Design, Localization, Legal, Data Science)
• Global team with diverse language groups and cultural programs (e.g., CG Gives)

Methodology:

• User-centered design approach, focusing on customer research, data-driven decision-making, and continuous improvement
• Collaborative design process, involving cross-functional teams from concept to release
• Agile development methodologies, with a focus on iterative design and rapid prototyping

Company Website: www.covergenius.com

📈 Career & Growth Analysis

Design Career Level: Mid-Senior Level (5-10 years of experience), with opportunities for growth into senior roles, management, or specialized expertise

Reporting Structure: Content Designer reports to the Head of Content Design for the US Travel business, with potential matrix reporting to other regional or functional leaders

Design Impact: Content Designers at Cover Genius have a significant impact on the user experience and customer satisfaction for millions of customers worldwide each year

Growth Opportunities:

• Senior Content Design roles, focusing on strategic content planning and team leadership
• Specialized Content Design roles, focusing on specific content types, industries, or user segments
• Career progression into design management, product management, or other related fields

🌐 Work Environment

Studio Type: Hybrid work environment, with in-office days on Monday, Tuesday, and Friday, and remote work on Wednesday and Thursday

Office Location(s): San Francisco, California, United States (with additional offices in New York, London, Sydney, Auckland, Singapore, Seoul, Tokyo, Munich, and Mumbai)

Design Workspace Context:

• Collaborative design spaces, with dedicated areas for teamwork, workshops, and user testing
• Access to cutting-edge design tools and technology, including Figma, Google Workspace, and other relevant software
• Opportunities for global collaboration and cultural exchange with team members from diverse backgrounds and locations

Work Schedule: Full-time (40 hours per week) with flexible work arrangements (hybrid: in-office on Monday, Tuesday, and Friday)

📄 Application & Portfolio Review Process

Design Interview Process:

• Phone or video screen: 30-45 minutes, focusing on portfolio review, content strategy, and user-centered design principles
• On-site or virtual design challenge: 2-3 hours, involving a content design task that reflects the responsibilities of the role
• On-site or virtual team collaboration: 1-2 hours, focusing on stakeholder communication, collaboration, and cultural fit
• Final decision-making: Based on the design challenge, team collaboration, and overall fit with the company and team

Portfolio Review Tips:

• Highlight your strongest content design projects, showcasing your ability to create clear, compelling in-product language and user-centered design processes
• Include case studies or project documentation that demonstrates your content strategy development and user research skills
• Showcase your ability to collaborate with cross-functional teams and incorporate feedback into your design process
• Demonstrate your understanding of global content considerations and localization best practices

Challenge Preparation:

• Familiarize yourself with Cover Genius' products, services, and user base to inform your design decisions
• Prepare for a content design challenge that reflects the responsibilities of the role, focusing on user-centered design principles and content strategy
• Practice presenting your design process, rationales, and user testing results to a diverse audience

ATS Keywords: View ATS Keywords

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for creating, editing, and presenting design files, as well as collaborating with cross-functional teams
• Google Workspace (Google Docs, Sheets, Slides): Used for content creation, collaboration, and project management
• Adobe Creative Suite (Photoshop, Illustrator): Optional, for creating and editing visual assets and graphics
• Microsoft Office Suite (Word, Excel, PowerPoint): Optional, for creating and editing documents, spreadsheets, and presentations

Collaboration & Handoff:

• Confluence: Used for project management, collaboration, and knowledge sharing within the design team and across the organization
• Jira: Used for tracking design tasks, bugs, and features, as well as collaborating with engineering and product teams
• Slack: Used for real-time communication and collaboration with team members and stakeholders

Research & Testing:

• Google Analytics: Used for analyzing user behavior, measuring content performance, and informing design decisions
• Hotjar: Used for user testing, heatmapping, and session recording to identify user pain points and optimize content
• OptimalSort: Used for A/B testing and content optimization, focusing on user preferences and behavior

👥 Team Culture & Values

Design Values:

• User-centered design: Prioritize user needs and preferences in all design decisions, focusing on accessibility, inclusivity, and empathy
• Collaboration: Work closely with cross-functional teams to create seamless, end-to-end user experiences that meet business objectives and user needs
• Continuous learning: Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation and improvement
• Global mindset: Design for a diverse, global user base, considering cultural, linguistic, and regional differences in content and user experience
• Data-driven decision-making: Leverage user research, analytics, and testing results to inform design choices and measure content performance

Collaboration Style:

• Cross-functional collaboration: Work closely with product, engineering, design, localization, legal, and data science teams to create, evaluate, and optimize content throughout the user journey
• Design critique culture: Foster an environment of open feedback, constructive criticism, and continuous improvement in design quality and user experience
• Knowledge sharing: Encourage the exchange of ideas, insights, and best practices across the design team and the broader organization

⚡ Challenges & Growth Opportunities

Design Challenges:

• Managing content at scale: Develop strategies for maintaining content quality, consistency, and relevance across multiple platforms, channels, and user segments
• Localization and globalization: Design content that adapts to diverse linguistic, cultural, and regional needs, ensuring accessibility and inclusivity for all users
• Balancing user needs and business objectives: Create content that meets user expectations while aligning with business goals, constraints, and branding guidelines
• Keeping up with industry trends and technologies: Stay informed about emerging design tools, methodologies, and best practices to drive innovation and improvement in content design

Learning & Development Opportunities:

• Design leadership and mentoring: Develop your skills in leading design teams, providing guidance, and fostering a culture of continuous learning and improvement
• Design system and component library development: Contribute to the creation and maintenance of design systems, ensuring consistency, scalability, and accessibility across the user journey
• User research and data analysis: Enhance your skills in conducting user research, analyzing data, and leveraging insights to inform design decisions and measure content performance

💡 Interview Preparation

Design Process Questions:

• Walk us through your design process for a recent content design project, focusing on user research, content strategy, and user testing
• How do you approach designing for a global, diverse user base, considering linguistic, cultural, and regional differences in content and user experience?
• Describe your experience with content discovery and research, and how you use data and insights to inform design decisions and measure content performance

Company Culture Questions:

• How do you collaborate with cross-functional teams to create, evaluate, update, and review content throughout the user journey, ensuring a seamless, end-to-end user experience?
• Describe your experience with design critique culture, and how you foster an environment of open feedback, constructive criticism, and continuous improvement in design quality and user experience
• How do you stay informed about industry trends, best practices, and emerging technologies to drive innovation and improvement in content design?

Portfolio Presentation Strategy:

• Prepare a portfolio presentation that showcases your strongest content design projects, highlighting your ability to create clear, compelling in-product language and user-centered design processes
• Include case studies or project documentation that demonstrates your content strategy development and user research skills
• Practice presenting your design process, rationales, and user testing results to a diverse audience, focusing on stakeholder communication and cultural fit

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through this link
• Customize your resume and portfolio to highlight your content design skills, user-centered design principles, and collaboration experiences
• Prepare for the design interview process, focusing on portfolio review, content strategy, user-centered design, stakeholder communication, and cultural fit
• Research Cover Genius' products, services, and user base to inform your design decisions and demonstrate your understanding of the company and its mission
• Practice presenting your design process, rationales, and user testing results to a diverse audience, focusing on stakeholder communication and cultural fit

🔑 ATS Keywords

Design Skills

• Content Design
• User Experience Design
• User Research
• Content Strategy
• Information Architecture
• Microcopy
• Macrocopy
• Content Modeling
• Content Management
• Global Content Strategy

Design Tools

• Figma
• Google Workspace
• Adobe Creative Suite
• Microsoft Office Suite
• Confluence
• Jira
• Slack
• Google Analytics
• Hotjar
• OptimalSort

Design Methodologies

• User-centered Design
• Design Thinking
• Agile Development
• Lean UX
• Growth-Driven Design
• Design Sprint
• Double Diamond Design Process

Soft Skills

• Collaboration
• Communication
• Problem-solving
• Adaptability
• Attention to Detail
• Time Management
• Prioritization
• Stakeholder Management
• Cross-functional Teamwork

Industry Terms

• Insurtech
• Embedded Protection
• User Experience
• Customer Journey
• Conversion Optimization
• Accessibility
• Inclusivity
• Localization
• Globalization
• Content Management System (CMS)