Content & Design Manager at Cannaleo Digital GmbH

📍 Job Overview

Job Title: Content & Design Manager

Company: Cannaleo Digital GmbH

Location: Germany (Remote)

Job Type: FULL_TIME

Category: Content & Design

Date Posted: 2025-06-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote

🎨 Role Summary

Lead the creation of aesthetically brilliant and user-friendly online shops for cannabis pharmacies across Germany, acting as a key driver for client success within the growing cannabis market.
Transform a core platform into unique digital storefronts, ensuring the highest standards of design excellence, user interface (UI) intuition, and visual appeal.
Develop and maintain compelling, precise, and search engine optimized (SEO) content that is both informative and engaging for clients and their end-users.
Ensure all digital products rigorously adhere to the German Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz), making online shops accessible to all users and compliant with legal requirements.
Actively contribute to internal projects focused on platform development and the continuous improvement of design and content standards.

📝 Enhancement Note: While the title includes "Content Manager," the description places significant emphasis on design responsibilities, particularly webshop creation, UI, aesthetics, and Figma proficiency. This suggests a blended role where design expertise is equally, if not more, critical than traditional content management. The focus on the German Accessibility Act is a key design requirement specific to the German market.

🖼️ Primary Responsibilities

Design and implement high-quality webshops, selecting appropriate logos, color palettes, and images tailored to individual pharmacy clients, ensuring an intuitive user interface for a positive shopping experience.
Ensure all webshop designs and content are fully compliant with the German Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz), prioritizing universal accessibility in digital product development.
Create, edit, and manage persuasive, accurate, and SEO-optimized textual content for webshops, ensuring linguistic precision and engaging communication.
Collaborate closely with clients to understand their specific needs and visions, translating them into effective design and content solutions while maintaining up-to-date shop information.
Actively support and contribute to internal initiatives aimed at platform enhancement, refining design methodologies, and elevating content quality standards.
Develop professional, pixel-perfect designs, wireframes, and prototypes using Figma to meet stringent quality requirements.

📝 Enhancement Note: Based on the job title and description, the role requires a strong blend of design execution (especially UI/visual design in Figma) and content strategy/writing. The focus on accessibility compliance is a critical tactical responsibility, indicating a need for practical application of relevant standards in the design process.

🎓 Skills & Qualifications

Education: While not explicitly stated, a degree or equivalent practical experience in Graphic Design, Web Design, Communication Design, or a related creative field is likely beneficial. Strong self-taught skills with a robust portfolio are also highly valued.

Experience: 2-5 years of demonstrable experience in digital design, web design, UI/UX design, content creation, or a related field. A strong portfolio showcasing design expertise, particularly in web platforms and user interfaces, is expected. Experience working with clients in a B2B context is a plus.

Required Skills:

Exceptional design expertise and a strong sense of aesthetics, with the ability to translate ideas into high-quality visual implementations.
Proficiency in Figma for professional, pixel-accurate design, wireframing, and prototyping.
Proven skills in text and content writing, with perfect command of the German language (written and spoken).
Ability to formulate complex information clearly, concisely, and target-group-specifically, optimizing content for webshops and engaging audiences.
Solid understanding of the German Accessibility Strengthening Act (Barrierefreiheitsstärkungsgesetz) and the ability to apply relevant standards and guidelines in digital product design.
Technical understanding and experience working with Content Management Systems (CMS).
Customer orientation with strong communication skills to understand client needs and articulate design and content ideas effectively.

Preferred Skills:

Knowledge of other design tools beyond Figma (e.g., Adobe Creative Suite).
Experience with SEO best practices beyond content writing, including technical SEO considerations for webshops.
Familiarity with the pharmaceutical or healthcare industry, particularly concerning regulations around cannabis.

📝 Enhancement Note: The role's emphasis on both design execution (Figma proficiency, aesthetics) and content creation/accessibility suggests a need for a versatile mid-level professional. The requirement for perfect German language skills is crucial for content quality and client communication in the German market. Experience with CMS is standard for this type of role.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Include examples of web design projects, focusing on UI design, visual aesthetics, and user experience.
Showcase projects where you were responsible for the overall look and feel of a digital product, demonstrating your aesthetic judgment.
Highlight examples of designs created using Figma, specifically showcasing pixel accuracy, wireframing, and prototyping capabilities.
Present case studies that demonstrate your process for designing user-friendly interfaces and visually appealing digital experiences.

Process Documentation:

For web design projects, document your approach to understanding client needs and translating them into design concepts.
Showcase your iterative design process, including wireframing and prototyping stages in Figma.
Explain how you considered and implemented accessibility standards (specifically related to the German Accessibility Act) in your designs.

📝 Enhancement Note: Given the focus on webshop design and Figma proficiency, the portfolio should heavily feature web design projects, demonstrating strong UI/visual design skills and technical competence in Figma. Documenting the design process, especially regarding client collaboration and accessibility implementation, will be key.

💵 Compensation & Benefits

Salary Range: Based on regional salary data for Content & Design Manager roles in Germany with 2-5 years of experience, and considering the specialized industry (Cannabis/Pharma Tech) and remote work option, a competitive salary range would likely be between €45,000 and €60,000 annually. This estimate is based on publicly available salary data for similar roles on platforms like Glassdoor, StepStone, and LinkedIn Salary in Germany, adjusted for mid-level experience and specialized domain. Exact compensation will depend on experience, skills, and negotiation.

Benefits:

Innovative Environment: Opportunity to work in a dynamic team revolutionizing the cannabis industry, offering a unique and forward-thinking context for design and content work.
Versatile Tasks: Exposure to a variety of challenges at the intersection of design, content, and digitalization, ensuring continuous learning and preventing monotony.
Flat Hierarchies: An environment where employee opinions are valued, promoting open communication and collaborative work relationships at all levels.
Flexible Working Hours: Openness to individual working time models, allowing for a better work-life balance and accommodating personal needs while maintaining creative flow.
Opportunity to Make an Impact: The chance to contribute significantly to making medical cannabis more accessible through impactful design and content, aligning work with a meaningful mission.

Working Hours: Anticipate a full-time commitment, likely around 40 hours per week, with flexibility in structuring those hours based on individual needs and team collaboration requirements, typical for remote roles in Germany. The focus is likely on deliverables and impact rather than strict hours.

📝 Enhancement Note: The salary estimate is based on research into mid-level design/content roles in Germany, factoring in the remote nature and the specific industry. The benefits listed directly from the job description highlight the company's culture and the nature of the work, which are attractive to design professionals seeking purpose and flexibility.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: IT Services and IT Consulting, specifically focused on providing Software as a Service (SaaS) solutions for Cannabis Pharmacies. This places the design and content function at the intersection of technology, healthcare/pharmaceuticals, and e-commerce, requiring an understanding of regulated industries and user trust.

Company Size: Small (2-10 employees). In a small company, designers often have a broader scope of responsibilities, more direct impact, and closer collaboration with founders and other team members. The design function is likely highly integrated into product development and client relations.

Founded: 2023. As a relatively new company, Cannaleo Digital likely has a startup culture with a focus on agility, innovation, and rapid development. The design and content processes may still be evolving, offering opportunities to shape workflows and standards.

Team Structure:

Given the small size, the design and content function is likely a core part of a lean team.
Expect close collaboration with sales, development, and potentially customer success teams.
Reporting structure is likely flat, with direct interaction with leadership.

Methodology:

Likely employs agile or lean methodologies given the startup nature.
Design process will involve understanding client needs, iterative design in Figma, and potentially direct feedback loops with pharmacies.
Content creation will involve understanding pharmaceutical regulations, SEO best practices, and client branding guidelines.

Company Website: https://cannaleo.de

📝 Enhancement Note: The company's small size and focus on a niche, regulated market (Cannabis Pharmacies in Germany) significantly influence the design context. Designers will need to be adaptable, work closely with cross-functional teams, and navigate industry-specific constraints and opportunities. The startup environment suggests a fast pace and potential for significant influence.

📈 Career & Growth Analysis

Design Career Level: This role is positioned as a mid-level Content & Design Manager. This implies a need for proven experience and the ability to work autonomously on significant projects, managing both design execution and content strategy. The role likely offers opportunities to lead specific design initiatives and contribute to the overall product direction.

Reporting Structure: In a small team, the role likely reports directly to a co-founder or a head of product/technology. This provides direct access to decision-makers and high visibility for design contributions.

Design Impact: Design has a direct and significant impact on client success and the company's mission. By creating effective and compliant webshops, the design function directly contributes to the business outcomes of client pharmacies and the overall growth of Cannaleo Digital.

Growth Opportunities:

Opportunity to become a subject matter expert in design and content within the specialized cannabis pharmacy domain.
Potential to take on more strategic design responsibilities as the company grows, potentially leading a small design team in the future.
Development of skills in a regulated industry, adding valuable expertise to a design career.

📝 Enhancement Note: For a mid-level designer in a small, growing company, the growth trajectory is often tied to the company's expansion. This role offers a chance to gain specialized industry knowledge and potentially step into a more senior or leadership design position as the team expands.

🌐 Work Environment

Studio Type: Remote-first. This role is explicitly listed as TELECOMMUTE, indicating a fully remote work arrangement within Germany. While the LinkedIn profile lists a headquarters in Saarbrücken, the job description specifies remote work.

Office Location(s): Germany (Remote). There is a physical headquarters in Saarbrücken, Saarland, Germany, but the role is remote.

Design Workspace Context:

Work from home environment, requiring self-discipline and effective remote collaboration tools.
Emphasis on digital tools for communication and collaboration with a distributed team.
Potential for occasional in-person meetings or workshops, though the primary mode of work is remote.

Work Schedule: Flexible working hours are offered, allowing for adaptability in scheduling. This is common in remote roles and supports managing personal commitments alongside work responsibilities, particularly beneficial for creative workflows.

📝 Enhancement Note: The remote nature of the role is a key aspect of the work environment. Candidates should be comfortable working independently and collaborating digitally. The flexible hours are a positive for designers who may prefer non-traditional work schedules for creative tasks.

📄 Application & Portfolio Review Process

Design Interview Process:

Initial application review focusing on resume, work samples, and cover letter (if required), assessing overall design and content fit.
Portfolio review to evaluate design expertise, aesthetic sense, Figma proficiency, and process documentation, with specific attention to web design and accessibility considerations.
Interview(s) with team members and potentially leadership to assess skills, experience, cultural fit, and understanding of the role's requirements, including the cannabis industry context and accessibility laws.
Potential design challenge or case study presentation to evaluate practical design and problem-solving skills relevant to creating webshops and content for the target audience.

Portfolio Review Tips:

Curate your portfolio to showcase your best web design projects, emphasizing UI, visual design, and user experience.
Include detailed case studies that walk through your design process, from understanding the problem to final implementation, highlighting your role and impact.
Specifically address how you consider and implement accessibility in your designs, referencing relevant standards or the German Accessibility Act if applicable to past projects.
Demonstrate your proficiency in Figma with clear examples of wireframes, prototypes, and final designs.
If possible, include examples of content writing that complement your design work, showcasing your ability to integrate text and visuals effectively.

Challenge Preparation:

If given a design challenge, focus on demonstrating your understanding of user needs, your design process, and your ability to create both aesthetically pleasing and functional solutions.
Be prepared to articulate your design decisions and rationale clearly, linking them back to user goals and business objectives.
For content aspects of a challenge, showcase your ability to write clear, concise, and persuasive copy tailored to a specific audience and purpose (e.g., e-commerce descriptions, informative content).

ATS Keywords: Design Manager, Content Manager, Web Design, UI Design, Visual Design, Figma, Prototyping, Wireframing, Content Writing, SEO Content, German Language, Barrierefreiheitsstärkungsgesetz, Accessibility Standards, CMS, Digital Products, User Interface, Aesthetics, Communication Skills, Client Collaboration, Teamwork, SaaS, Cannabis Industry, E-commerce Design, Digital Strategy, Content Creation, Brand Identity, Style Guides, Digital Asset Management, User Experience, Information Architecture.

📝 Enhancement Note: The application process for a blended design and content role will likely involve a thorough review of both creative and writing skills. The portfolio is paramount for assessing design capabilities, while writing samples (or a content-focused challenge) will evaluate content expertise. Preparation should cover both design process and the specific requirements mentioned in the job description, particularly accessibility.

🛠 Tools & Technology Stack

Primary Design Tools:

Figma: Required proficiency for professional design, wireframing, and prototyping. This is the core design tool for the role, indicating a collaborative, cloud-based design workflow.
Other Design Tools (e.g., Adobe Creative Suite): Mentioned as a plus, suggesting that while Figma is primary, familiarity with other industry-standard design software is valued.

Collaboration & Handoff:

Specific collaboration tools are not mentioned, but in a remote small team, tools like Slack, Microsoft Teams, or similar platforms are likely used for communication.
Handoff to development will likely utilize Figma's developer handoff features or integrated tools, ensuring clear design specifications.
Documentation tools may be used for maintaining design systems or content guidelines.

Research & Testing:

Tools for gathering client feedback and potentially user testing may be used, although not explicitly stated.
Analytics tools may be used to measure webshop performance and inform design/content decisions.

📝 Enhancement Note: Figma is clearly the central design tool. Candidates must be highly proficient. While other tools are a plus, demonstrating strong Figma skills is essential. The remote nature implies reliance on digital collaboration tools, even if not explicitly listed.

👥 Team Culture & Values

Design Values:

Aesthetic Excellence: A strong emphasis on creating visually brilliant and appealing digital storefronts that reflect clients' brands and engage users.
User-Centricity: Focus on creating intuitive and user-friendly interfaces that ensure a positive shopping experience for end-users.
Accessibility: Deep commitment to designing and implementing digital products that comply with the German Accessibility Strengthening Act, ensuring inclusivity.
Effectiveness: Creating designs and content that are not only visually appealing but also contribute to the success of client pharmacies (e.g., through clear communication, ease of use).

Collaboration Style:

Close Client Collaboration: Working directly with cannabis pharmacies to understand their needs and implement their vision.
Internal Teamwork: Collaborating actively within a small team, contributing to various projects and supporting colleagues.
Open Communication: Valuing open dialogue and feedback within flat hierarchies.

📝 Enhancement Note: The company's values are implicitly derived from the job description's emphasis on quality, user experience, accessibility, and client success. The small team size necessitates a collaborative and proactive approach.

⚡ Challenges & Growth Opportunities

Design Challenges:

Balancing client-specific branding requirements with platform constraints and maintaining a consistent level of quality across multiple webshops.
Navigating the specific legal and regulatory landscape surrounding cannabis in Germany and ensuring all design and content is compliant, particularly with accessibility laws.
Continuously improving the design and content standards of the platform while managing individual client projects.
Working effectively in a remote environment, maintaining strong collaboration and communication with a distributed team.

Learning & Development Opportunities:

Opportunity to become highly specialized in designing and creating content for a niche, high-growth industry with unique regulatory challenges.
Development of advanced skills in accessibility design and compliance within the German legal framework.
Gaining experience in a startup environment, offering exposure to various business functions and accelerating learning.

📝 Enhancement Note: The primary challenges stem from the specialized industry, regulatory environment, and the need to scale quality across multiple client projects within a small team. Growth opportunities are centered around specialization and gaining valuable experience in a unique market.

💡 Interview Preparation

Design Process Questions:

"Describe your process for designing a new webshop or digital product feature, from initial concept to final implementation." Prepare to discuss your steps, including understanding requirements, ideation, wireframing, prototyping in Figma, and iteration.
"How do you approach ensuring accessibility in your designs, particularly in the context of web platforms and the German Accessibility Act?" Be ready to discuss specific techniques and considerations you apply.
"Can you walk me through a project in your portfolio where you had to balance aesthetic goals with functional requirements and user needs?" Use a case study to illustrate your problem-solving approach.

Company Culture Questions:

"What interests you about working in the cannabis industry, particularly for pharmacies?" Research the market and Cannaleo's mission.
"How do you approach collaboration with clients and internal teams in a remote setting?" Provide examples of effective remote teamwork and communication.
"Given our flat hierarchy and startup environment, how do you contribute proactively and take ownership of your work?" Showcase initiative and self-direction.

Portfolio Presentation Strategy:

Select 2-3 of your strongest web design case studies that demonstrate your UI/visual design skills, Figma proficiency, and process.
For each case study, clearly articulate the problem you were solving, your role, your design process (including wireframing/prototyping in Figma), key design decisions, and the outcome or impact.
Specifically highlight any projects where you focused on accessibility or worked on platforms requiring clear content and user-friendly interfaces.
Be prepared to discuss your rationale behind design choices and how they address user needs and business goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating both design expertise (especially in web and Figma) and content skills, alongside an understanding of the specific industry and the importance of accessibility. Be ready to discuss your process and provide concrete examples from your portfolio.

📌 Application Steps

To apply for this design position:

Submit your application through this link
Tailor your resume and cover letter to highlight your specific experience in web design, Figma proficiency, content creation in German, and any relevant experience with accessibility standards or regulated industries. Use the ATS keywords provided.
Prepare a curated portfolio showcasing your strongest web design projects, emphasizing UI/visual design, Figma work, and process documentation, particularly focusing on user-friendliness and aesthetics.
Be ready to discuss your experience with CMS systems and your approach to client collaboration and remote work.
Research Cannaleo Digital and the cannabis pharmacy market in Germany to demonstrate your interest and understanding of the industry's unique context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Content & Design Manager