Brand Designer, Events & Marketing

📍 Job Overview

Job Title: Brand Designer, Events & Marketing

Company: Anthropic

Location: San Francisco, CA

Job Type: Full-time, Hybrid

Category: Design - Brand & Marketing

Date Posted: 2025-06-05

Experience Level: 5-10 years

Remote Status: Hybrid (1 day/week in office)

🎨 Role Summary

• Lead creative strategy and execution for Anthropic's full events portfolio, ensuring cohesive experiences across industry conferences, hosted events, and executive experiences.
• Build programs, design systems, and ways of working from scratch, establishing new processes and approaches.
• Direct and design end-to-end event experiences that seamlessly connect pre-event, on-site, and post-event touchpoints.
• Transform technical concepts into compelling narratives through environmental design, presentations, and interactive elements.
• Collaborate cross-functionally to align creative execution with business strategy and core messaging.

🖼️ Primary Responsibilities

• Lead creative strategy and execution for Anthropic's full events portfolio.
• Build programs, design systems, and ways of working from scratch.
• Direct and design end-to-end event experiences.
• Transform technical concepts into compelling narratives.
• Collaborate cross-functionally to align creative execution with business strategy.
• Build design systems and templates to scale events, field marketing, and partner marketing campaigns.

🎓 Skills & Qualifications

Education: Bachelor's degree in a related field or equivalent experience.

Experience: Extensive experience designing end-to-end B2B event and marketing experiences.

Required Skills:

• Proven experience in designing end-to-end B2B event and marketing experiences.
• Ability to thrive in ambiguity and take full ownership of projects.
• Experience developing marketing design systems and templates for non-designer use and scale.
• Strong communication and collaboration skills to work effectively with executives, marketing, and product stakeholders.

Preferred Skills:

• Previous in-house experience at a technology company.
• Familiarity with Anthropic's research directions and AI safety focus.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase your ability to design end-to-end B2B event and marketing experiences, including presentation design, content marketing, physical build-outs, and digital touchpoints.
• Demonstrate your process for developing marketing design systems and templates for non-designer use and scale.
• Highlight your ability to transform technical concepts into compelling narratives through environmental design, presentations, and interactive elements.

Process Documentation:

• Include case studies that illustrate your ability to lead creative strategy and execution for events portfolios.
• Showcase your process for building programs, design systems, and ways of working from scratch.
• Demonstrate your ability to collaborate cross-functionally to align creative execution with business strategy and core messaging.

💵 Compensation & Benefits

Salary Range: $260,000 - $305,000 USD per year

Benefits:

• Competitive compensation and benefits
• Generous vacation and parental leave
• Flexible working hours
• Office space in San Francisco
• Optional equity donation matching

Working Hours: Full-time, Hybrid (1 day/week in office)

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Research Services (AI Safety & Research)

Company Size: 501-1,000 employees

Founded: 2023

Team Structure:

• Anthropic works as a single cohesive team on a few large-scale research efforts.
• The brand team, events and field team, and partner marketing leaders will be the primary collaborators for this role.

Methodology:

• Anthropic views AI research as an empirical science, with a focus on collaboration and communication.
• The brand designer will work closely with the brand team to develop marketing design systems and templates for non-designer use and scale.

Company Website: Anthropic

📈 Career & Growth Analysis

Design Career Level: Senior Brand Designer, Events & Marketing

Reporting Structure: This role reports directly to the Head of Brand.

Design Impact: The brand designer will have a significant impact on Anthropic's brand presence, driving cohesive experiences across industry conferences, hosted events, and executive experiences.

Growth Opportunities:

• As Anthropic continues to grow, there will be opportunities for the brand designer to take on more leadership responsibilities and mentor junior designers.
• The brand designer may have the opportunity to expand their role to include additional marketing channels or product design as the company's needs evolve.

🌐 Work Environment

Studio Type: Anthropic's office space in San Francisco provides a collaborative and creative workspace for designers.

Office Location(s): San Francisco, CA

Design Workspace Context:

• The brand designer will have access to dedicated design space and collaboration areas to work effectively with cross-functional teams.
• Anthropic's hybrid work arrangement allows for flexible scheduling and remote work options.

Work Schedule: Full-time, Hybrid (1 day/week in office)

📄 Application & Portfolio Review Process

Design Interview Process:

• Initial phone or video screen with the hiring manager to discuss the role and assess cultural fit.
• Portfolio review and case study presentation to showcase your design process and creative direction.
• On-site or virtual design challenge to demonstrate your ability to transform technical concepts into compelling narratives.
• Final interview with the Head of Brand and/or other senior stakeholders to assess your strategic thinking and collaboration skills.

Portfolio Review Tips:

• Highlight your ability to design end-to-end B2B event and marketing experiences, including presentation design, content marketing, physical build-outs, and digital touchpoints.
• Demonstrate your process for developing marketing design systems and templates for non-designer use and scale.
• Showcase your ability to transform technical concepts into compelling narratives through environmental design, presentations, and interactive elements.
• Include case studies that illustrate your ability to lead creative strategy and execution for events portfolios.

Challenge Preparation:

• Prepare for a design challenge that focuses on transforming technical concepts into compelling narratives for an Anthropic event or marketing campaign.
• Familiarize yourself with Anthropic's research directions and AI safety focus to ensure your design challenge aligns with the company's mission and values.
• Practice presenting your design process and creative direction to ensure a smooth portfolio review and case study presentation.

ATS Keywords: Brand Design, B2B Marketing, Event Management, Creative Strategy, Presentation Design, Content Marketing, Environmental Design, Interactive Elements, Cross-Functional Collaboration, Design Systems, Template Development, Process Development, Stakeholder Engagement, High Design Standards, Technology Experience, AI Safety, AI Research

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Sketch or Figma for UI/UX design and prototyping
• Keynote or PowerPoint for presentation design

Collaboration & Handoff:

• Google Workspace (Google Docs, Sheets, Slides) for cross-functional collaboration
• Zeplin or Avocode for design handoff and collaboration with developers

Research & Testing:

• Google Analytics for design performance measurement and optimization insights
• User testing platforms (e.g., UsabilityHub, UserTesting) for prototype validation and user feedback collection

👥 Team Culture & Values

Design Values:

• Impact-driven: Anthropic values impact over work on smaller puzzles, focusing on big science projects to advance AI safety and research.
• Collaborative: Anthropic works as a single cohesive team on a few large-scale research efforts, valuing communication skills and cross-functional collaboration.
• Empirical: Anthropic views AI research as an empirical science, with a focus on data-driven decision-making and continuous learning.
• Inclusive: Anthropic strives to include a range of diverse perspectives on its team, valuing representation and accessibility in its design work.

Collaboration Style:

• Anthropic hosts frequent research discussions to ensure it is pursuing the highest-impact work at any given time, valuing effective communication and collaboration across teams.
• Anthropic's brand team, events and field team, and partner marketing leaders will work closely with the brand designer to align creative execution with business strategy and core messaging.
• Anthropic values open and honest communication, encouraging team members to share their ideas and feedback to drive continuous improvement.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Transforming technical concepts into compelling narratives for diverse audiences, including industry professionals, partners, and executives.
• Scaling design systems and templates for non-designer use and maintaining brand integrity across various contexts and event sizes.
• Balancing high design standards with practical constraints in fast-paced environments, making thoughtful tradeoffs while maintaining quality.
• Adapting to new design tools, platforms, and technologies as the field of AI safety and research evolves.

Learning & Development Opportunities:

• Anthropic offers opportunities for the brand designer to learn from senior designers, industry experts, and AI researchers through mentorship programs and collaborative projects.
• The brand designer may have the opportunity to attend industry conferences, workshops, and events to stay up-to-date with the latest trends and best practices in AI safety and research.
• As Anthropic continues to grow, the brand designer may have the opportunity to take on more leadership responsibilities and mentor junior designers, expanding their skill set and career prospects.

💡 Interview Preparation

Design Process Questions:

• Walk us through your design process for developing marketing design systems and templates for non-designer use and scale.
• How do you transform technical concepts into compelling narratives through environmental design, presentations, and interactive elements?
• Describe your approach to leading creative strategy and execution for events portfolios, ensuring cohesive experiences across various events.

Company Culture Questions:

• How do you balance high design standards with practical constraints in fast-paced environments, making thoughtful tradeoffs while maintaining quality?
• Describe your experience working collaboratively with cross-functional teams to align creative execution with business strategy and core messaging.
• How do you ensure that your design work is accessible and inclusive, considering Anthropic's commitment to representation and accessibility?

Portfolio Presentation Strategy:

• Highlight your ability to design end-to-end B2B event and marketing experiences, including presentation design, content marketing, physical build-outs, and digital touchpoints.
• Demonstrate your process for developing marketing design systems and templates for non-designer use and scale.
• Showcase your ability to transform technical concepts into compelling narratives through environmental design, presentations, and interactive elements.
• Include case studies that illustrate your ability to lead creative strategy and execution for events portfolios, ensuring cohesive experiences across various events.

📌 Application Steps

To apply for this brand designer position:

• Submit your application through this link
• Prepare a portfolio that showcases your ability to design end-to-end B2B event and marketing experiences, including presentation design, content marketing, physical build-outs, and digital touchpoints.
• Tailor your resume to highlight your required and preferred skills, including your experience developing marketing design systems and templates for non-designer use and scale.
• Practice presenting your design process and creative direction to ensure a smooth portfolio review and case study presentation.
• Research Anthropic's mission, values, and AI safety focus to ensure your design challenge aligns with the company's goals and objectives.