Brand & Web Designer at Wix

📍 Job Overview

Job Title: Brand & Web Designer

Company: Wix

Location: Tel Aviv, Israel

Job Type: Full-time

Category: Brand Design, Web Design, Visual Design

Date Posted: 2025-06-10

Experience Level: Mid-Level (2+ years)

Remote Status: On-site

🎨 Role Summary

Shape the visual identity and design language for various Wix brands, ensuring a cohesive and captivating aesthetic across all touchpoints.
Create a diverse range of marketing assets, including web pages, banners, emails, and print materials, translating brand strategy into impactful visual communication.
Contribute to the evolution of brand strategy by analyzing target audiences, competitive landscapes, and product insights to inform design decisions.
Drive innovation in design solutions by embracing and implementing new technologies, including AI, to enhance creative output and efficiency.

📝 Enhancement Note: Based on the job title "Brand & Web Designer" and the responsibilities listed, this role requires a blend of strategic brand thinking and practical visual design execution, with a strong emphasis on digital marketing assets. The mention of AI suggests a forward-thinking approach within the design team.

🖼️ Primary Responsibilities

Design and produce a wide array of marketing materials, including web pages optimized for user experience and brand consistency, digital banners for various platforms, email templates, and print collateral.
Develop, maintain, and evolve brand style guides, ensuring consistency in visual elements such as typography, color palettes, imagery, and layout across all brand applications.
Actively participate in brand strategy discussions, leveraging insights from market research, audience analysis, and performance data to inform and refine the visual direction of Wix brands.
Manage design projects autonomously from initial concept development through final execution, encompassing brand identity creation, UX/UI considerations for web assets, and the production of high-quality digital and print deliverables.
Explore and integrate emerging design technologies, including AI-powered tools, into the workflow to enhance creativity, streamline processes, and generate innovative visual solutions.
Clearly articulate and present creative concepts and design decisions to internal stakeholders, providing strategic rationale and demonstrating how designs align with brand objectives and marketing goals.
Foster strong collaborative relationships with cross-functional teams, including marketing, product, and content, to gather requirements, align on project goals, and ensure effective visual communication strategies are implemented.

📝 Enhancement Note: The responsibilities indicate a need for a designer who is not only skilled in execution but also capable of strategic thinking and independent project management. The emphasis on cross-functional collaboration highlights the integrated nature of the design team within Wix's larger organizational structure.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communication, Web Design, or a related field is typically expected for a role at this level within a major tech company. Equivalent professional experience demonstrating a strong portfolio and technical proficiency may also be considered.

Experience: A minimum of 2 years of professional design experience is required. Candidates should demonstrate a proven ability to analyze and understand brand identity and target audiences, as evidenced through a comprehensive design portfolio showcasing relevant work in brand and web design.

Required Skills:

Multidisciplinary design expertise encompassing web design principles, visual identity development, brand UI design, and image creation.
High proficiency in industry-standard design software, including Figma for UI/UX and prototyping, Photoshop for image editing and manipulation, and Illustrator for vector graphics and illustration.
Strong command of the Adobe Creative Cloud suite for various design tasks and workflows.
Excellent communication and interpersonal skills for effective collaboration with internal teams and stakeholders.
Proven ability to think conceptually, innovate, and approach design challenges with curiosity and self-motivation.

Preferred Skills:

Hands-on experience with AI tools for design workflows, such as generative design or image enhancement.
Experience or familiarity with motion design principles and software (e.g., After Effects) to create animated marketing assets.
Experience or familiarity with 3D design software (e.g., Blender, Cinema 4D) for creating three-dimensional visual elements.

📝 Enhancement Note: The preferred skills in AI, motion design, and 3D design indicate Wix's interest in designers who are exploring cutting-edge techniques and are open to expanding their skill set beyond traditional 2D design, aligning with the company's emphasis on innovation.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

Include a curated selection of your strongest brand and web design projects that demonstrate your multidisciplinary design skills.
Present case studies for key projects that clearly articulate the problem, your design process, the solutions you developed, and the impact of your work.
Showcase the visual design quality of your work, paying attention to layout, typography, color, and overall aesthetic appeal.
Demonstrate technical proficiency in relevant design tools through the quality and execution of your projects.

Process Documentation:

For each case study, walk through your research and discovery phase, including how you understood the brand's DNA and target audience.
Detail your ideation and iteration methods, showing sketches, wireframes, or alternative design concepts.
Explain your validation and testing approaches, if applicable, and how feedback influenced your design decisions.

📝 Enhancement Note: For a brand and web design role at a company like Wix, showcasing the strategic thinking behind the visual output is as crucial as the final design itself. Case studies that detail the process and demonstrate an understanding of audience and brand strategy will be highly valued.

💵 Compensation & Benefits

Salary Range: While the specific salary is not provided, based on industry data for Brand & Web Designer roles in Tel Aviv, Israel with 2+ years of experience at a large tech company like Wix, the estimated annual salary range could be approximately ILS 140,000 - ILS 220,000. This estimate is based on market research of similar roles, cost of living in Tel Aviv, and general compensation trends in the Israeli tech sector. This range can vary based on exact experience, skills, and negotiation. (Source: Based on analysis of Glassdoor, SalaryExpert, and local Israeli tech salary benchmarks as of mid-2024).

Benefits: While specific benefits for this role are not explicitly listed, typical benefits for full-time employees at a company like Wix in Israel often include:

Comprehensive health insurance coverage.
Retirement savings plan contributions.
Paid time off, including vacation days, sick leave, and public holidays.
Opportunities for professional development and learning, potentially including access to design conferences or online courses.
Wellness programs or stipends.
Employee stock options or equity programs.
Meal vouchers or subsidized canteen.

Working Hours: This is a full-time position, typically implying standard business hours (e.g., 9 AM to 6 PM), though flexibility may be available depending on team needs and project deadlines, common in creative roles to accommodate focused design work and collaboration sessions.

📝 Enhancement Note: The salary range provided is an estimate based on publicly available data for similar roles and the cost of living in Tel Aviv. Candidates should research current market rates and be prepared to discuss compensation based on their specific qualifications and experience. The benefits listed are common for large tech companies in Israel but should be confirmed during the interview process.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Software Development - Specifically focusing on web creation and business tools. Wix operates in a highly competitive market, providing online platform solutions for individuals and businesses. This context implies a dynamic environment where design plays a critical role in product usability, brand perception, and market differentiation.

Company Size: With approximately 5,500 employees globally and over 243 million users, Wix is a large, established tech company. For design professionals, this often translates to opportunities to work on large-scale projects, collaborate with diverse teams, and potentially contribute to established design systems.

Founded: Founded in 2006, Wix has a significant history in the web development space. This longevity suggests a mature company with established processes, but the emphasis on innovation indicates a culture that continues to evolve and adapt.

Team Structure:

The role is within the Marketing Studio Design Team, which is described as a "dynamic and versatile group."
This team is responsible for visual solutions across a wide range of marketing assets for various Wix products.
The team's mission is to "express and evolve Wix’s brands across all touchpoints," suggesting a focus on both consistency and innovation in brand representation.
Collaboration occurs within the team and on "broader initiatives within the Wix Design Guild," indicating a larger design community within the company.

Methodology:

The description mentions managing projects "independently from concept to execution," suggesting a degree of autonomy in the design process.
Collaboration with stakeholders "to gather input, align on goals, and define effective visual communication strategies" highlights a collaborative approach to design problem-solving.
The emphasis on "embrac[ing] and implement[ing] new technologies, including AI," points towards a willingness to explore and adopt modern design workflows and tools.

Company Website: https://www.Wix.com

📝 Enhancement Note: The context of working within a large Marketing Studio Design Team at a company like Wix suggests a focus on impactful, visually driven marketing campaigns. The mention of the "Wix Design Guild" implies a strong internal design community and potential for knowledge sharing and collaboration across different design disciplines within the company.

📈 Career & Growth Analysis

Design Career Level: This role is positioned as a mid-level design position, requiring at least 2 years of professional experience. The responsibilities indicate a need for independent project management and contribution to brand strategy, suggesting a step up from entry-level roles with opportunities to take ownership and influence design direction.

Reporting Structure: While the direct reporting structure is not specified, the role is within the Marketing Studio Design Team. This likely means reporting to a Design Lead or Design Manager within that specific team, who in turn reports up through the marketing or creative organization.

Design Impact: As a Brand & Web Designer within the Marketing Studio, your design work will directly impact how millions of users perceive Wix brands. Your visual assets will be front-facing, contributing significantly to marketing campaign effectiveness, brand recognition, and user engagement.

Growth Opportunities:

Advance to a Senior Brand & Web Designer role, taking on more complex projects, mentoring junior designers, and leading significant brand initiatives.
Specialize in a specific area such as brand strategy, UI/UX for marketing, motion graphics, or AI-driven design.
Move into a Design Lead or Management position, overseeing a team of designers and contributing to the strategic direction of the Marketing Studio.

📝 Enhancement Note: The mid-level positioning and the scope of responsibilities suggest that this role is suitable for a designer looking to deepen their expertise in brand and web design while gaining experience in project management and strategic contribution. The large size of Wix and the existence of a Design Guild likely provide multiple avenues for career progression within the company.

🌐 Work Environment

Studio Type: The role is listed as on-site in Tel Aviv. This suggests working in a dedicated office environment, likely a creative studio space designed to facilitate collaboration and focused design work.

Office Location(s): The primary location is Tel Aviv, Israel. While Wix has multiple global offices, this specific role is based in the Tel Aviv headquarters, which is a major hub for the company's operations and likely houses a significant portion of their design teams.

Design Workspace Context:

Expect a collaborative workspace environment that encourages interaction and feedback among design team members.
Access to necessary design tools, hardware, and potentially dedicated creative spaces for brainstorming and concept development.
Opportunities for informal learning and knowledge sharing with other designers within the Marketing Studio and potentially the broader Design Guild.

Work Schedule: This is a full-time, on-site role, implying a consistent presence in the Tel Aviv office during standard working hours. While some flexibility might exist, the nature of collaborative design work in a studio setting typically involves being present with the team for meetings, critiques, and ad-hoc discussions.

📝 Enhancement Note: The on-site requirement in Tel Aviv emphasizes the importance of in-person collaboration within the Marketing Studio Design Team. Candidates should be prepared for a traditional office environment focused on team interaction and shared creative space.

📄 Application & Portfolio Review Process

Design Interview Process: While the exact steps are not detailed, a typical design interview process at a large tech company like Wix for a mid-level role might include:

Initial screening call with a recruiter to discuss your background, experience, and interest in the role.
Portfolio review round with members of the design team, where you will be expected to present select case studies and discuss your design process in detail.
A design challenge or take-home assignment to assess your practical design skills and problem-solving abilities under specific constraints.
Interviews with the hiring manager and potential team members to assess technical skills, cultural fit, collaboration style, and strategic thinking.
Possibly a presentation of your completed design challenge.
Final interview with a design leader or cross-functional stakeholder.

Portfolio Review Tips:

Tailor your portfolio presentation to highlight projects most relevant to brand and web design for marketing purposes.
Structure your case studies to clearly articulate the business problem, your role, the design process, and the outcome or impact of your work.
Focus on demonstrating your ability to understand brand DNA, target audiences, and translate strategy into compelling visual assets.
Be prepared to discuss your design decisions, iterations, and how you incorporated feedback.

Challenge Preparation:

If given a design challenge, pay close attention to the prompt and constraints.
Approach the challenge with a clear design process, even within a limited timeframe.
Be prepared to articulate your rationale and explain your design choices during the presentation.

ATS Keywords: Brand Identity, Web Design, Visual Design, Marketing Design, UI Design, UX Design, Figma, Photoshop, Illustrator, Adobe Creative Cloud, Brand Strategy, Design System, Style Guide, Digital Assets, Print Design, Banner Design, Email Design, Landing Page Design, Image Making, Conceptual Thinking, Collaboration, Communication, Project Management, AI in Design, Motion Design (Advantage), 3D Design (Advantage), User-Centered Design, Creative Strategy, Visual Communication, Design Process, Portfolio, Case Study, Iteration, Stakeholder Management, Typography, Color Theory, Layout, Creative Suite, Digital Marketing, Branding. (Organized by category: Tools, Skills, Methodologies, Concepts, Deliverables).

📝 Enhancement Note: The suggested interview process and preparation tips are based on standard practices for design roles at large tech companies. Emphasizing the portfolio review and potential design challenge is crucial for design applicants. The comprehensive list of ATS keywords will help candidates optimize their resumes and cover letters.

🛠 Tools & Technology Stack

Primary Design Tools:

Figma: Expected to be used for UI/UX design, prototyping, and collaborative design workflows, likely including the use of component libraries and design systems.
Photoshop: Essential for image editing, manipulation, and creating raster-based visual assets for marketing materials.
Illustrator: Required for creating vector graphics, illustrations, logos, and other scalable brand elements.
Adobe Creative Cloud: Proficiency across the suite implies familiarity with other relevant tools like InDesign (for print), After Effects (for motion graphics, a plus), and potentially others.

Collaboration & Handoff:

Given the use of Figma and cross-functional collaboration, tools like Slack, Asana, or Jira are likely used for project management and communication.
Handoff to developers might involve tools like Zeplin, Abstract, or built-in Figma features for design specifications and asset export.
Documentation of brand guidelines and design systems likely uses platforms like Confluence, Notion, or dedicated design system tools.

Research & Testing:

While not explicitly mentioned, understanding target audiences and competitive landscapes implies some use of market research tools or platforms.
For web design, basic familiarity with user testing concepts or analytics tools (like Google Analytics) to measure design performance might be beneficial.

📝 Enhancement Note: The explicit mention of Figma and the Adobe Creative Cloud suite indicates the core tools used by the design team. Inferring the use of collaboration, handoff, and documentation tools is standard for a design team within a large tech company, crucial for efficient workflow and cross-functional interaction.

👥 Team Culture & Values

Design Values:

Innovation: The job description explicitly mentions embracing and implementing new technologies, including AI, suggesting a value placed on exploring cutting-edge design techniques and solutions.
Collaboration: The need to "Collaborate cross-functionally with stakeholders" indicates a value placed on teamwork, communication, and aligning design efforts with broader business goals.
Brand Evolution: The team's mission to "express and evolve Wix’s brands" highlights a value placed on maintaining brand consistency while also pushing creative boundaries and keeping the brand fresh and relevant.
Quality & Craftsmanship: The expectation to "craft a captivating design language and exceptional visual assets" implies a strong emphasis on high-quality design execution and attention to detail.

Collaboration Style:

Expect a collaborative environment within the Marketing Studio Design Team, with regular interaction, feedback sessions, and shared project goals.
Cross-functional collaboration is key, requiring effective communication and partnership with marketing, product, and other teams.
Participation in the broader Wix Design Guild suggests a culture of knowledge sharing, design critique, and potentially company-wide design initiatives.

📝 Enhancement Note: The emphasis on innovation, collaboration, and brand evolution within the job description provides key insights into the design team's values and operational style. Candidates should be prepared to speak to how their own values and work style align with these aspects of the Wix design culture.

⚡ Challenges & Growth Opportunities

Design Challenges:

Managing a wide variety of marketing assets for multiple Wix brands, requiring adaptability and the ability to switch contexts efficiently.
Maintaining brand consistency across diverse touchpoints while simultaneously evolving the brand's visual identity.
Effectively integrating new technologies like AI into the design workflow to enhance creativity and efficiency.
Balancing independent project management with the need for cross-functional collaboration and stakeholder alignment.

Learning & Development Opportunities:

Opportunities to deepen expertise in brand strategy and visual identity development for a global tech company.
Exposure to and hands-on experience with integrating cutting-edge technologies like AI into the design process.
Potential for growth into more senior design roles, specializing in brand, web, or marketing design.
Opportunities to collaborate with experienced designers within the Marketing Studio and the broader Wix Design Guild.

📝 Enhancement Note: Identifying potential challenges based on the role's responsibilities allows candidates to anticipate difficulties and prepare strategies for addressing them. Highlighting corresponding growth opportunities frames these challenges as avenues for skill development and career advancement within Wix.

💡 Interview Preparation

Design Process Questions:

Be prepared to walk through your design process for a brand identity project, detailing your approach to understanding the brand's DNA and target audience.
Discuss your process for designing a marketing web page, focusing on how you balance brand requirements, user experience, and conversion goals.
Explain how you approach incorporating feedback and iterating on your designs, providing specific examples from your portfolio.

Company Culture Questions:

Research Wix's company values and culture (e.g., innovation, collaboration) and be prepared to discuss how your work style aligns with these values.
Ask questions about the collaboration between the Marketing Studio Design Team and other departments (e.g., product, content).
Inquire about the Wix Design Guild and opportunities for learning and knowledge sharing within the broader design community.

Portfolio Presentation Strategy:

Select 3-4 key projects that best showcase your brand and web design skills for marketing purposes.
For each project, clearly articulate the problem, your role, your design process, and the outcome.
Focus on the strategic thinking behind your design decisions, not just the final visuals.
Be prepared to discuss the tools you used and any challenges you encountered and how you overcame them.

📝 Enhancement Note: Providing specific examples of potential interview questions and a strategy for portfolio presentation helps candidates prepare effectively. Focusing on design process, company culture, and strategic thinking aligns with the likely evaluation criteria for a mid-level design role at Wix.

📌 Application Steps

To apply for this design position:

Submit your application through this link.
Carefully review your design portfolio, ensuring it is up-to-date and highlights your strongest brand and web design projects, particularly those with a marketing focus. Consider tailoring your case studies to align with the types of assets mentioned in the job description (web pages, banners, emails).
Optimize your resume and cover letter by incorporating relevant design-specific keywords mentioned in this enhanced description and tailoring your experience to highlight brand identity development, web design for marketing, and proficiency in Figma and Adobe Creative Cloud.
Prepare for potential interview questions by practicing articulating your design process, discussing your collaborative approach, and being ready to present detailed case studies from your portfolio that demonstrate strategic thinking and creative problem-solving.
Research Wix's company culture, design values, and recent marketing campaigns to demonstrate your understanding of their brand and your genuine interest in contributing to their team.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and design industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Brand & Web Designer