Brand and Marketing Designer

📍 Job Overview

Job Title: Brand and Marketing Designer

Company: Diggia Group

Location: Madrid, Madrid, Spain

Job Type: Full-time

Category: UI/UX Design

Date Posted: 2025-06-06

Experience Level: Mid-Senior level (5-10 years)

Remote Status: Hybrid (3 days in-office)

🎨 Role Summary

• Evolve and maintain the visual identity of Diggia and its brands across multiple touchpoints, with a focus on Wenea (80% of the time).
• Collaborate with cross-functional teams to create effective marketing materials that align with business objectives.
• Act as a visual guardian for the physical deployment of the brand in stations, offices, and products.
• Work with external agencies and partners to ensure visual quality and brand coherence.
• Demonstrate leadership and ambition to grow into a creative director role.

🖼️ Primary Responsibilities

• Evolve and maintain the design system of Diggia and its brands, ensuring visual consistency and excellence across all touchpoints.
• Design and adapt brand content for multiple supports, including paid media, social media, presentations, landings, events, fairs, signage, chargers, and stations of various scales.
• Collaborate with growth, product, PR, and communication teams to create effective and business-aligned materials.
• Supervise the work of external agencies and partners to ensure visual quality and brand coherence.
• Act as a visual reference for the team, driving the future of design within the group.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Fine Arts, or a related field. Relevant work experience may substitute for formal education.

Experience: 4-6 years of experience in graphic, visual, or brand design with a hybrid focus on online and offline environments.

Required Skills:

• Proven experience in designing for both digital and physical environments.
• Solid understanding of design systems, visual identity, and art direction.
• Experience designing for physical environments, such as retail, public spaces, signage, activations, or physical products.
• Proficiency in tools like Figma, Adobe Creative Suite, and basic knowledge of tools for designing paid media and landing pages (e.g., Webflow, Unbounce, or internal tools).
• Business-oriented mindset, understanding the impact of design on metrics such as conversion, engagement, and awareness.
• Experience working with product, marketing, and brand teams simultaneously.
• Fluency in English (B2/C1 level).

Preferred Skills:

• Experience in leading design projects or teams.
• Knowledge of the energy sector or related industries.
• Familiarity with data-driven design processes.

🎨 Portfolio & Creative Requirements

Portfolio Essentials:

• Showcase a diverse range of projects that demonstrate your ability to design for both digital and physical environments.
• Include case studies that highlight your process, problem-solving skills, and the impact of your design decisions on business metrics.
• Demonstrate your understanding of brand systems and visual identity by including projects that showcase your ability to maintain brand consistency across various touchpoints.
• Showcase your ability to work collaboratively with cross-functional teams by including projects that highlight your communication and stakeholder management skills.

Process Documentation:

• Include research and discovery phases that demonstrate your understanding of user needs and business objectives.
• Showcase your ideation and iteration methods, highlighting your ability to generate and refine design concepts based on feedback and data.
• Document your validation and testing approaches, demonstrating your commitment to ensuring that your designs meet user needs and business goals.

💵 Compensation & Benefits

Salary Range: Based on market research and regional adjustments, the estimated salary range for this role in Madrid is €35,000 - €45,000 per year (gross).

Benefits:

• Flexible hours and the option to work from home one day a week.
• 23 days of paid vacation, plus additional days off during the Christmas and New Year period.
• Flexible compensation card for transportation, childcare, and food.
• Discount platform with multiple benefits for employees.
• Training and development opportunities to support career growth.
• Team-building activities and a collaborative work environment.

Working Hours: Full-time position with flexible hours and the option to work from home one day a week. The team follows a core hours schedule from 10:00 to 14:00 and from 15:00 to 18:00.

🎯Team & Company Context

🏢 Company & Design Culture

Industry: Energy and sustainability, with a focus on electric vehicles and renewable energy infrastructure.

Company Size: Medium-sized company with 201-500 employees, providing ample opportunities for growth and collaboration.

Founded: 2002, with a strong track record in driving sustainable innovation and energy transition.

Team Structure:

• The marketing team is composed of specialists in growth, branding, content, and communication, working collaboratively to drive business objectives.
• The design team is integrated into the marketing function, with the Brand and Marketing Designer playing a crucial role in shaping the visual identity of the group and its brands.
• The team follows a flat hierarchy, with open lines of communication and a focus on cross-functional collaboration.

Methodology:

• The design process at Diggia follows a user-centered approach, with a strong emphasis on research, data-driven decision-making, and continuous iteration.
• The team uses a combination of design thinking, agile methodologies, and lean startup principles to drive innovation and impact.
• Designers work closely with stakeholders across the organization to ensure that their work aligns with business objectives and user needs.

Company Website: http://www.diggia.com

📈 Career & Growth Analysis

Design Career Level: Mid-Senior level (5-10 years of experience), with ample opportunities for growth and leadership within the design team and the broader organization.

Reporting Structure: The Brand and Marketing Designer reports directly to the Head of Marketing, with close collaboration with the Growth, Product, and Communication teams.

Design Impact: The role has a significant impact on the visual identity and brand consistency of Diggia and its brands, contributing directly to business growth and market differentiation.

Growth Opportunities:

• As the team grows, there will be opportunities to take on more leadership responsibilities, mentoring junior designers, and driving the creative direction of the group.
• The role provides ample opportunities to develop skills in brand strategy, growth marketing, and data-driven design, with a clear path to senior leadership positions within the design function.
• Diggia's commitment to innovation and continuous improvement creates an environment where designers can explore new tools, methodologies, and creative approaches, driving their professional growth.

🌐 Work Environment

Studio Type: Diggia's design team operates in a hybrid work environment, with a combination of in-office and remote work arrangements. The team shares a collaborative workspace in Madrid, with opportunities for remote work one day a week.

Office Location(s): Calle Acanto Planta 14 22, 28045 Madrid, Spain

Design Workspace Context:

• The design team's workspace is equipped with modern tools and software, providing designers with the resources they need to excel in their roles.
• The team follows a flexible, activity-based working approach, with spaces designed to support collaboration, focus, and creativity.
• The workspace is located in a bustling neighborhood, with easy access to public transportation, shops, and restaurants.

Work Schedule: The team follows a core hours schedule from 10:00 to 14:00 and from 15:00 to 18:00, with flexible start and end times to accommodate individual work preferences and personal commitments.

📄 Application & Portfolio Review Process

Design Interview Process:

• The design interview process at Diggia consists of two rounds, with a focus on assessing the candidate's design skills, process, and cultural fit.
• The first round involves a portfolio review and a brief design challenge, allowing candidates to showcase their skills and approach to design.
• The second round is a more in-depth design challenge, followed by a discussion of the candidate's approach, process, and design decisions. This round also assesses the candidate's communication and collaboration skills.

Portfolio Review Tips:

• Highlight your ability to design for both digital and physical environments, showcasing your versatility and adaptability.
• Include case studies that demonstrate your understanding of brand systems, visual identity, and data-driven design processes.
• Showcase your ability to work collaboratively with cross-functional teams, highlighting your communication and stakeholder management skills.
• Tailor your portfolio to the specific needs and requirements of the role, demonstrating your understanding of Diggia's brand and design culture.

Challenge Preparation:

• Prepare for design challenges that focus on both digital and physical design environments, with an emphasis on brand consistency and business impact.
• Familiarize yourself with Diggia's brand guidelines and design system, ensuring that your design decisions align with the company's visual identity.
• Practice presenting your design process, approach, and decisions clearly and concisely, highlighting the business impact of your work.

ATS Keywords: View ATS Keywords

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Used for designing and prototyping digital and physical products, with a focus on collaboration and version control.
• Adobe Creative Suite: Used for creating and editing visual assets, with a focus on branding, graphic design, and image manipulation.
• Sketch: Used for designing and prototyping mobile applications, with a focus on user experience and interface design.
• InVision: Used for designing and prototyping web and mobile applications, with a focus on user experience, usability testing, and collaboration.

Collaboration & Handoff:

• Zeplin: Used for designing and collaborating on digital and physical products, with a focus on version control, handoff, and design system management.
• Jira: Used for project management, task tracking, and collaboration within the design team and across the organization.
• Confluence: Used for knowledge sharing, documentation, and collaboration within the design team and across the organization.

Research & Testing:

• Google Analytics: Used for analyzing user behavior, measuring design performance, and optimizing digital products.
• Hotjar: Used for gathering user feedback, identifying usability issues, and optimizing digital products.
• UserTesting: Used for conducting remote usability testing, gathering user feedback, and optimizing digital products.

👥 Team Culture & Values

Design Values:

• User-centered design: Prioritizing user needs and business objectives in the design process, with a focus on research, data-driven decision-making, and continuous iteration.
• Collaboration: Working closely with cross-functional teams to ensure that design decisions align with business objectives and user needs.
• Innovation: Embracing new tools, methodologies, and creative approaches to drive design excellence and business impact.
• Continuous learning: Fostering a culture of curiosity, experimentation, and growth, with a strong commitment to professional development and skill-building.

Collaboration Style:

• Diggia's design team follows a flat hierarchy, with open lines of communication and a focus on cross-functional collaboration.
• The team uses a combination of design thinking, agile methodologies, and lean startup principles to drive innovation and impact.
• Designers work closely with stakeholders across the organization to ensure that their work aligns with business objectives and user needs.

⚡ Challenges & Growth Opportunities

Design Challenges:

• Balancing the need for brand consistency with the requirement for innovation and adaptation in a rapidly evolving energy sector.
• Designing for both digital and physical environments, with a focus on creating seamless and cohesive user experiences across multiple touchpoints.
• Working with cross-functional teams to ensure that design decisions align with business objectives and user needs.
• Keeping up-to-date with emerging design trends, tools, and methodologies in a fast-paced and ever-evolving design landscape.

Learning & Development Opportunities:

• Attending industry conferences, workshops, and events to stay current with the latest design trends, tools, and methodologies.
• Participating in design mentorship programs to develop leadership skills and drive the creative direction of the group.
• Exploring new design tools, software, and technologies to expand your skill set and drive professional growth.

💡 Interview Preparation

Design Process Questions:

• Prepare to discuss your design process, approach, and decision-making, highlighting your ability to work collaboratively with cross-functional teams and stakeholders.
• Familiarize yourself with Diggia's brand guidelines, design system, and visual identity, ensuring that your design decisions align with the company's creative direction.
• Prepare to discuss your experience designing for both digital and physical environments, showcasing your versatility and adaptability.

Company Culture Questions:

• Research Diggia's company culture, values, and design principles, preparing thoughtful responses that demonstrate your alignment with the organization's creative vision and mission.
• Prepare to discuss your approach to collaboration, innovation, and continuous learning, highlighting your commitment to driving business impact and professional growth.
• Familiarize yourself with Diggia's brand, products, and services, preparing insightful questions that demonstrate your understanding of the organization's business objectives and design challenges.

Portfolio Presentation Strategy:

• Tailor your portfolio to the specific needs and requirements of the role, highlighting your ability to design for both digital and physical environments.
• Include case studies that demonstrate your understanding of brand systems, visual identity, and data-driven design processes.
• Prepare a clear and concise presentation of your design process, approach, and decisions, highlighting the business impact of your work.

📌 Application Steps

To apply for this design position:

• Submit your application through the following link: https://diggia-group.jobs.personio.com/job/2144039
• Tailor your resume and portfolio to highlight your experience and skills in designing for both digital and physical environments, with a focus on branding, marketing, and visual identity.
• Prepare for design challenges that focus on both digital and physical design environments, with an emphasis on brand consistency and business impact.
• Research Diggia's brand, products, and services, preparing thoughtful responses that demonstrate your understanding of the organization's business objectives and design challenges.
• Practice presenting your design process, approach, and decisions clearly and concisely, highlighting the business impact of your work.

🔑 ATS Keywords

Design Skills:

• Branding
• Graphic Design
• Visual Identity
• Design Systems
• Adobe Creative Suite
• Figma
• Paid Media
• Collaboration
• Leadership
• Business Orientation
• Digital Design
• Offline Design
• Marketing
• Product Design
• Signage
• Campaign Design

Tools:

• Figma
• Adobe Creative Suite
• Sketch
• InVision
• Zeplin
• Jira
• Confluence
• Google Analytics
• Hotjar
• UserTesting

Methodologies:

• Design Thinking
• Agile Methodologies
• Lean Startup Principles

Soft Skills:

• Communication
• Collaboration
• Problem-Solving
• Adaptability
• Innovation
• Continuous Learning

Industry Terms:

• Energy
• Sustainability
• Electric Vehicles
• Renewable Energy
• Branding
• Marketing
• Design Systems
• User-Centered Design
• Data-Driven Design