Head of Design eBiz

📍 Job Overview

Job Title: Head of Design eBiz

Company: ACSC Management Services Inc (AAA)

Location: Coppell, Texas, United States

Job Type: Full-Time

Category: Design Leadership / Digital Product Strategy

Date Posted: November 3, 2026

Experience Level: 10+ Years

Remote Status: On-site

🚀 Role Summary

• Lead the strategic vision and aesthetic direction for all digital products, including mobile apps, websites, and email campaigns, ensuring a cohesive and impactful user experience.

• Drive the execution of product strategy and development for website and mobile app software, focusing on innovation, market needs, and customer research.

• Build, mentor, and coach a high-performing team of product managers, owners, and designers, fostering a culture of collaboration, innovation, and core value adherence.

• Act as the primary brand steward, ensuring a consistent aesthetic standard and developing a comprehensive design style guide and interaction pattern library across all digital channels.

• Oversee process optimization for design delivery, including workflow definition, team structure, and tooling, ensuring seamless collaboration with product, marketing, and engineering teams.

📝 Enhancement Note: This role is a senior leadership position that bridges the gap between design, product management, and e-commerce strategy. The emphasis on "eBiz" in the title and the detailed responsibilities indicate a strong focus on driving revenue and member engagement through digital product enhancements. The dual responsibility for design and product strategy is a key differentiator.

📈 Primary Responsibilities

• Define and drive the product strategy for website and mobile app software development, ensuring alignment with business goals and market opportunities.

• Develop and implement strategic plans for the development, improvement, and distribution of digital products, including product roadmaps and feature prioritization.

• Oversee the end-to-end product development process, from planning and discovery to execution and launch, ensuring efficient transition and collaboration between design, product, marketing, and engineering teams.

• Act as the brand steward, maintaining a consistent aesthetic standard across all digital touchpoints and developing/maintaining a comprehensive design style guide and UX pattern library.

• Coach and mentor design staff, fostering a collaborative and innovative environment, and regularly participating in design sessions, delivering prototypes, wireframes, and design comps as needed.

• Conduct thorough market and competitive research to identify business opportunities, evaluate marketing plans, and shape product/service offerings for maximum impact.

• Manage product profitability, forecasting, and performance, implementing measures for cost containment and reduction while maximizing revenue and growth targets for assigned product lines.

• Negotiate and manage outside vendor contracts related to digital product development and design services.

• Implement and oversee the organizational SEO strategy across all digital products to enhance visibility and drive organic traffic.

• Partner closely with business units, Marketing, and Information Systems to ensure successful new product introductions and ongoing product support.

📝 Enhancement Note: The responsibilities highlight a blend of strategic leadership, hands-on design oversight, and a strong understanding of e-commerce product management. The role requires balancing creative vision with business objectives, market demands, and operational efficiency.

🎓 Skills & Qualifications

Education: Bachelor's Degree in Graphic Design or a related field.

Experience: 7-9 years of combined experience in User Interface/User Experience (UI/UX) Design and E-commerce Product Management.

Required Skills:

• Proven expertise in User Interface (UI) and User Experience (UX) Design principles and best practices.

• Deep understanding of E-commerce Product Management, including strategy, roadmap development, and lifecycle management.

• Strong analytical, communication, and presentation skills, with the ability to articulate complex ideas to diverse stakeholders.

• Intimate knowledge and hands-on experience with industry-standard design tools (e.g., Figma, Sketch, Adobe Creative Suite).

• Demonstrated experience in product vision and a strong understanding of SEO, website, and mobile app development functionalities and limitations.

• Ability to collaborate effectively with cross-functional teams, including product managers, designers, QA engineers, and software engineers.

• Advanced ability to create simple, intuitive, and user-centered interfaces.

• Strong empathy for users and a deep understanding of their goals and needs.

• Proven presentation skills for effectively conveying ideas and designs to various stakeholders and executive staff.

• Demonstrated experience in successfully shipping digital products.

• Familiarity with web and mobile development concepts, including feasibility and limitations. Preferred Skills:

• Experience in building and maintaining design systems and UX pattern libraries.

• Knowledge of A/B testing and conversion rate optimization (CRO) strategies.

• Experience with agile development methodologies.

• Familiarity with customer relationship management (CRM) systems and their integration with digital products.

• Understanding of data analytics tools for monitoring product performance and user behavior.

📝 Enhancement Note: The requirement for both UI/UX Design and E-commerce Product Management experience is significant, indicating a need for a candidate who can think both aesthetically and commercially. The emphasis on "shipping a product" suggests a results-oriented mindset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a strong design sensibility and extensive digital design work, particularly in e-commerce and mobile applications.

• Evidence of successfully leading the design and product strategy for digital products from concept to launch.

• Case studies demonstrating the impact of design decisions on user experience, product performance, and business objectives (e.g., conversion rates, engagement, retention).

• Examples of developed design workflows, team structures, and implemented design systems or style guides.

• Demonstrations of how user research and market analysis informed product features and design solutions. Process Documentation:

• Examples of defined design workflows and team structures that facilitate collaboration between design, product, marketing, and engineering.

• Documentation illustrating the development and implementation of product strategies for website and mobile apps.

• Case studies detailing the process of identifying market needs and developing innovative product or service solutions.

• Evidence of experience in managing product development lifecycles, including planning, discovery, and execution.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only showcases design prowess but also strategic product thinking, leadership capabilities, and a proven track record of driving business results through digital products. The emphasis on process and collaboration is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Head of Design with 7-9 years of experience in a major metropolitan area like Dallas-Fort Worth, and considering the leadership scope, an estimated salary range would be between $150,000 - $200,000 annually.

Benefits:

• Comprehensive health coverage for medical, dental, and vision.

• 401(K) saving plans with a company match, in addition to a Pension plan.

• Tuition assistance for continuing education and professional development.

• Generous PTO, including floating holidays and paid time off for community volunteer programs.

• Paid parental leave to support new parents.

• Robust wellness programs to promote employee health and well-being.

• Exclusive employee discounts on AAA memberships, insurance, travel, entertainment, and various services.

Working Hours: Standard full-time position, typically 40 hours per week, with potential for occasional overtime depending on project demands and launch schedules. Flexibility may be offered, but the role is primarily on-site.

📝 Enhancement Note: The salary estimate is based on general market data for senior design and product leadership roles in the US, adjusted for the specified experience level and the nature of the organization (a large, established entity). The inclusion of both a 401(K) with match and a pension is a significant benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Services, Insurance, Travel, and Financial Services (as part of the AAA Federation).

Company Size: Auto Club Enterprises is a very large organization, with nearly 17,000 employees serving over 18 million members across 24 states.

Founded: AAA was founded in 1900, indicating a long-standing reputation and deep operational history. Auto Club Enterprises operates as a significant part of this federation.

Team Structure:

• The Head of Design will lead a team comprising product managers, product owners, and designers, likely operating within a matrixed structure.

• This role will require close collaboration with Product Management, Marketing, Engineering, and various business units across the organization.

• Reporting likely to a senior executive within the digital product or technology division, such as a VP of Digital Products or Chief Product Officer. Methodology:

• Data-Driven Decision Making: Emphasis on using analytics, market research, and customer feedback to inform product strategy and design choices.

• Agile Product Development: Likely follows agile methodologies for iterative development, testing, and deployment of digital products.

• User-Centric Design: A strong focus on understanding and meeting member needs through intuitive and valuable digital experiences.

• Cross-Functional Collaboration: Processes are designed to foster seamless communication and integration between diverse teams.

Company Website: https://careers.ace.aaa.com/us/en

📝 Enhancement Note: AAA is a well-established and member-focused organization. The culture likely values stability, service excellence, and a commitment to member value. The "eBiz" aspect suggests a growing focus on digital transformation and innovation within this established framework.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, equivalent to a Director or VP level within a design and product organization. It signifies a significant level of responsibility for strategic direction, team management, and business impact.

Reporting Structure: The Head of Design will report to a senior executive (likely VP or C-level) within the digital product or technology organization. They will, in turn, manage a team of product managers, owners, and designers.

Operations Impact: This role has a direct impact on revenue generation, member acquisition and retention, brand perception, and overall member satisfaction through the digital products they oversee. The strategic direction set by this role will influence the company's digital presence and competitive positioning.

Growth Opportunities:

• Strategic Leadership Expansion: Potential to expand scope to encompass broader digital transformation initiatives or oversee additional product lines.

• Executive Advancement: Opportunity to progress into higher executive leadership roles within the organization, such as Chief Product Officer or Chief Digital Officer.

• Specialization & Mentorship: Deepen expertise in specific areas of digital product design or e-commerce strategy, and take on more significant mentorship roles for emerging leaders.

• Industry Influence: Represent the company at industry conferences and contribute to the broader design and product management community.

📝 Enhancement Note: This role offers a significant opportunity for career growth within a large, stable organization undergoing digital evolution. The combination of design leadership and product strategy provides a strong foundation for future advancement.

🌐 Work Environment

Office Type: The role is specified as On-site, suggesting a traditional office environment within AAA's corporate facilities.

Office Location(s): Coppell, Texas, is part of the Dallas-Fort Worth metroplex, offering a vibrant business environment with access to a large talent pool.

Workspace Context:

• The workspace is expected to be collaborative, requiring close interaction with product managers, engineers, marketing teams, and other designers.

• Access to modern design tools and technology infrastructure will be provided to support design and product development processes.

• Opportunities for team collaboration, brainstorming sessions, and cross-functional meetings will be integral to the daily work environment.

Work Schedule: A standard 40-hour work week is typical, but the demands of product launches and strategic initiatives may require flexibility and occasional extended hours. The on-site requirement emphasizes a commitment to in-person collaboration and team presence.

📝 Enhancement Note: As an on-site role in a major metropolitan area, candidates can expect a professional office setting with ample resources. The emphasis on collaboration suggests an environment where teamwork and open communication are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or Talent Acquisition will review applications and resumes, focusing on alignment with core requirements and experience.

• Hiring Manager Interview: A discussion with the hiring manager to assess overall fit, leadership style, strategic thinking, and alignment with team needs.

• Portfolio Review & Presentation: Candidates will be asked to present their portfolio, detailing key projects, design processes, product strategies, and demonstrated business impact. This is a critical stage.

• Cross-Functional Interviews: Interviews with key stakeholders from Product Management, Engineering, and Marketing to evaluate collaboration skills and cross-functional understanding.

• Executive Interview: A final interview with a senior executive to assess strategic vision, leadership potential, and cultural alignment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your most impactful projects that best demonstrate your leadership in design and product strategy, especially those with strong e-commerce or digital product outcomes.

• Tell a Story: For each project, clearly articulate the problem, your role and approach, the design and product strategy implemented, the challenges faced, and the quantifiable results achieved (e.g., increased conversion, improved user satisfaction, revenue growth).

• Highlight Leadership: Emphasize your experience in building and mentoring teams, defining workflows, and driving strategic initiatives.

• Showcase Process: Detail your process for user research, ideation, prototyping, iteration, and collaboration with engineering and marketing.

• Quantify Impact: Wherever possible, use metrics and data to demonstrate the success of your projects and your contribution to business objectives.

Challenge Preparation:

• Be prepared to discuss your approach to defining product vision and strategy for digital platforms.

• Anticipate questions about how you build and lead design and product teams, foster innovation, and manage cross-functional relationships.

• Consider how you would approach developing a design system or enhancing the user experience of AAA's core digital products.

• Prepare to discuss your understanding of SEO and its integration into product development.

📝 Enhancement Note: The portfolio presentation is likely the most crucial part of the interview process. Candidates must be ready to articulate their strategic thinking, design process, leadership capabilities, and the business impact of their work with data-driven evidence.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, InDesign) for wireframing, prototyping, and visual design.

• Prototyping Tools: InVision, Axure RP, or similar for interactive prototypes.

• Collaboration Tools: Jira, Confluence, Asana, Trello for project management and workflow tracking.

• Design Systems: Experience with creating and managing design systems, style guides, and component libraries.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for tracking website performance and user behavior.

• Product Analytics: Tools like Mixpanel, Amplitude, or Pendo for in-depth product usage analysis.

• Reporting Dashboards: Tableau, Power BI, or similar for visualizing data and communicating insights to stakeholders.

CRM & Automation:

• CRM Systems: Familiarity with CRM platforms (e.g., Salesforce) and their integration with digital products.

• Marketing Automation: Understanding of marketing automation platforms (e.g., Marketo, HubSpot) and their role in e-commerce.

• A/B Testing Tools: Optimizely, VWO, Google Optimize for experimentation and conversion rate optimization.

📝 Enhancement Note: Proficiency with standard UI/UX design tools is a given. The role also requires a strong understanding of analytics and how to leverage data for product and design decisions, as well as familiarity with e-commerce platforms and marketing technologies.

👥 Team Culture & Values

Operations Values:

• Member-Centricity: A core value likely emphasizing putting the needs and satisfaction of AAA members first in all digital product decisions.

• Innovation & Continuous Improvement: Encouraging new ideas, embracing change, and constantly seeking ways to enhance digital offerings and processes.

• Collaboration & Teamwork: Fostering a supportive environment where diverse teams work together seamlessly to achieve common goals.

• Integrity & Trust: Upholding high ethical standards and building trust with members and colleagues through transparent and reliable operations.

• Efficiency & Effectiveness: Driving operational excellence and ensuring that digital products deliver maximum value and performance.

Collaboration Style:

• Cross-Functional Partnership: A highly collaborative approach involving regular interaction and shared ownership with Product Management, Engineering, Marketing, and Business Units.

• Data-Informed Discussions: Decisions and strategy are often debated and refined based on data insights, market trends, and user feedback.

• Open Communication: An environment that encourages candid feedback, transparent communication, and proactive problem-solving.

📝 Enhancement Note: AAA's culture is rooted in service and trust. The digital product team will likely reflect these values, with a strong emphasis on member experience, collaboration, and data-driven decision-making to support the organization's mission.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Innovation with Legacy Systems: Integrating modern design and product strategies with an established, large-scale organization that may have legacy systems.

• Driving Digital Transformation: Leading the charge in evolving AAA's digital presence to meet contemporary user expectations and competitive pressures.

• Managing Diverse Stakeholder Needs: Aligning the vision and execution of digital products across various business units with potentially differing priorities.

• Scaling Design Operations: Developing efficient and scalable design workflows and processes to support a growing portfolio of digital products.

Learning & Development Opportunities:

• Strategic Leadership Development: Opportunities to hone executive-level strategic planning and decision-making skills.

• Industry Trend Immersion: Staying abreast of cutting-edge design, product, and e-commerce trends through conferences, training, and industry networks.

• Cross-Functional Expertise: Gaining deeper insights into other functional areas like marketing, engineering, and data analytics within a large enterprise.

• Mentorship Roles: Developing leadership capabilities by coaching and mentoring a team of talented designers and product professionals.

📝 Enhancement Note: This role presents an exciting opportunity to shape the digital future of a renowned brand. The challenges are significant but offer substantial avenues for professional growth and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to defining a product vision and strategy for a large e-commerce platform like AAA's. How would you ensure alignment with core business objectives and member needs?"

• "How do you build and lead high-performing design and product teams? What strategies do you employ for fostering innovation, collaboration, and professional development?"

• "Walk us through a complex product development challenge you've faced and how you used data and user research to overcome it. What was the outcome?"

• "How do you balance the need for consistent brand experience across multiple digital products with the unique requirements of each platform (web, mobile app, email)?" Company & Culture Questions:

• "What do you know about AAA and its mission? How do you see your role contributing to our commitment to members?"

• "How would you foster a design culture that emphasizes innovation, collaboration, and core values within a large organization?"

• "Describe your experience working with engineering, marketing, and other business units. How do you ensure effective cross-functional collaboration?" Portfolio Presentation Strategy:

• Structure: Begin with an overview of your leadership philosophy and approach to design and product strategy. Then, dive into 2-3 key projects, detailing the problem, your strategic approach, design solutions, process, and quantifiable results.

• Quantify Impact: For each project, clearly state the business impact using metrics (e.g., "increased conversion by X%", "reduced user task completion time by Y seconds," "improved customer satisfaction scores by Z points").

• Demonstrate Process: Explain your user-centered design process, including how you incorporate research, prototyping, testing, and iteration.

• Highlight Leadership: Showcase instances where you mentored teams, influenced strategy, managed stakeholders, and drove process improvements.

• Tailor to AAA: Connect your experiences and project outcomes to AAA's mission and the specific challenges of the e-commerce and digital product landscape.

📝 Enhancement Note: Candidates should prepare to discuss their strategic thinking, leadership style, and ability to translate user needs and business goals into successful digital products. The portfolio presentation is paramount and should be rehearsed extensively.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided career portal link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in UI/UX design, e-commerce product management, team leadership, and strategic planning, using keywords from the job description.

• Portfolio Preparation: Select 3-5 of your strongest projects that demonstrate your ability to lead design and product strategy for digital products. Prepare to discuss the business impact, your process, and your leadership role in detail.

• Company Research: Thoroughly research AAA's digital presence, including their website, mobile app, and any recent digital initiatives. Understand their member base and their competitive landscape.

• Interview Practice: Practice articulating your experience and strategies in response to potential interview questions, focusing on leadership, collaboration, and quantifiable achievements. Rehearse your portfolio presentation to ensure clarity, conciseness, and impact.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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