Head of Design eBiz

📍 Job Overview

Job Title: Head of Design eBiz

Company: AAA (Auto Club Enterprises)

Location: Coppell, TX, United States

Job Type: Full-time

Category: Design Leadership / Product Management

Date Posted: November 3, 2026

Experience Level: 7-9 years (or 10+ based on AI interpretation)

Remote Status: On-site

🚀 Role Summary

• Lead the strategic vision and aesthetic direction for all digital products, including mobile apps, websites, and email campaigns, ensuring a cohesive and exceptional user experience.

• Drive product strategy and execution across website and mobile app development, from initial planning and discovery through to the product development lifecycle.

• Cultivate and champion a strong design and product culture, emphasizing core values, innovation, collaboration, and a deep understanding of user needs.

• Build, mentor, and develop a high-performing team of product managers, owners, and designers, focusing on recruitment, training, and continuous professional coaching.

• Act as the primary brand steward, ensuring consistent aesthetic standards and a unified brand voice across all digital touchpoints, supported by comprehensive style guides and UX pattern libraries.

📝 Enhancement Note: This role blends significant product management responsibilities with a strong emphasis on design leadership and user experience. While the title is "Head of Design," the core duties heavily involve product strategy, development processes, market analysis, and P&L management, aligning it closely with a senior product leader role with a design specialization. The AI's interpretation of "10+" years of experience might be an overestimation based on the explicit "7-9 years" requirement, but it highlights the seniority expected.

📈 Primary Responsibilities

• Define and optimize the design workflow and team structure to foster seamless collaboration between design, product, marketing, and engineering teams, ensuring efficient product development and delivery.

• Direct the planning, development, and implementation of product and process improvements for new and existing digital products, leveraging market trends and customer research to shape offerings.

• Develop and execute comprehensive product strategies for website and mobile applications, including defining product features, workflows, distribution plans, and cost-benefit analyses.

• Serve as the brand steward, ensuring a consistent aesthetic and user experience across all digital channels by creating and maintaining design style guides and UX pattern libraries.

• Oversee the implementation of strategic marketing plans for assigned product lines, conduct market research for business opportunities, and ensure integration with the Club's MRM strategy.

• Manage product profitability, forecasts, and costs, aiming to maximize performance and enhance product value through strategic product enhancements and cost containment measures.

• Implement and optimize the organizational SEO strategy across all digital products, ensuring maximum visibility and organic reach.

• Occasionally take a hands-on approach as a lead designer, delivering prototypes, wireframes, design comps, and facilitating design sessions to advance project goals.

• Coach and mentor design staff, fostering an environment of collaboration, inspiration, and shared problem-solving, while prioritizing their professional well-being and creative development.

• Stay abreast of emerging design and technology trends, evaluating their potential implementation for the organization through conferences, industry networking, and continuous learning.

• Negotiate and manage contracts with external vendors, ensuring optimal service delivery and cost-effectiveness.

• Conduct regular market and competitive research to inform marketing plans, evaluate sales/service/distribution effectiveness, and report findings and recommendations to senior management.

📝 Enhancement Note: The responsibilities clearly indicate a dual role encompassing both high-level strategic product direction and hands-on design leadership. The emphasis on "product execution," "product profitability," and "product costs" suggests a strong business acumen requirement beyond typical design roles. The inclusion of SEO strategy and vendor management further broadens the scope.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design or a related field. Experience:

• 7-9 years of progressive experience in User Interface (UI) / User Experience (UX) Design.

• 7-9 years of progressive experience in E-commerce Product Management.

• Demonstrated experience in shipping digital products from concept to launch. Required Skills:

• User Interface (UI) & User Experience (UX) Design: Advanced ability for creating simple, intuitive, and user-centered interfaces with a strong empathy for user goals.

• E-commerce Product Management: Proven experience in managing product lifecycles, defining product strategy, and driving product development within an e-commerce context.

• Product Strategy & Vision: Ability to define and drive product strategy for website and mobile applications, understanding market needs and opportunities.

• Design Leadership & Team Management: Experience in building, coaching, and mentoring design teams, fostering a collaborative and innovative culture.

• Analytical & Presentation Skills: Strong ability to analyze data, conduct market research, and present ideas, designs, and strategies effectively to diverse stakeholders, including executive staff.

• Technical Familiarity: Proficient understanding of web and mobile development feasibility and limitations.

• Industry Standard Design Tools: Intimate knowledge and extensive experience with industry-standard design and prototyping software.

• SEO Knowledge: Strong understanding of Search Engine Optimization principles and best practices for digital products.

• Cross-functional Collaboration: Proven ability to work effectively with cross-functional teams, including product managers, designers, Quality Assurance (QA) engineers, and software engineers.

Preferred Skills:

• Experience developing and maintaining design style guides and UX pattern libraries.

• Familiarity with Agile/Scrum methodologies for product development.

• Experience in managing vendor contracts and relationships.

• Knowledge of A/B testing and other experimentation methods to optimize digital products.

• Understanding of data analytics tools and their application in product decision-making.

📝 Enhancement Note: The qualifications emphasize a unique blend of deep design expertise and robust product management capabilities, particularly within an e-commerce setting. The requirement for "advanced ability for creating simple and intuitive user interfaces" and "strong empathy towards the user" highlights a user-centric approach. The "7-9 years" experience in both UI/UX and E-commerce Product Management indicates the need for a seasoned professional who can operate at a strategic and tactical level.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Case Studies: Showcase at least 3-5 detailed case studies demonstrating your end-to-end product design and management process for complex digital products (website, mobile app, e-commerce features).

• Problem-Solution-Outcome Framework: Each case study should clearly articulate the business problem or user need, your design and product strategy, the solutions implemented (wireframes, prototypes, user flows, feature sets), and the quantifiable business outcomes or user impact (e.g., increased conversion rates, improved user satisfaction, reduced costs, revenue growth).

• Design System & Style Guide Examples: Include examples of design style guides, UI kits, or UX pattern libraries you have developed or contributed to, demonstrating your ability to establish and maintain brand consistency and design standards.

• Process Optimization Evidence: Highlight instances where you identified and improved design or product development workflows, implemented new tools, or streamlined processes to enhance efficiency and team collaboration.

• Cross-functional Collaboration: Demonstrate how you partnered with engineering, marketing, and product teams, providing examples of collaborative problem-solving and successful product launches resulting from this partnership.

Process Documentation:

• Workflow Design & Optimization: Evidence of defining, documenting, and optimizing design and product development workflows, including the implementation of best practices for discovery, ideation, prototyping, testing, and handoff to development.

• Tooling & Technology Implementation: Showcase experience in evaluating, recommending, and implementing design and product management tools and technologies to improve team efficiency, collaboration, and output quality.

• Performance Measurement & Analysis: Demonstrate how you track and analyze the performance of digital products post-launch, using data to inform iterative improvements, product roadmap decisions, and to measure the impact of design and product initiatives.

📝 Enhancement Note: For a role at this level, a robust portfolio is critical. It needs to go beyond just showcasing visual design and demonstrate strategic thinking, product management acumen, and a clear understanding of business impact. The emphasis should be on how your design leadership and product management skills directly contributed to business goals and improved user experiences, supported by data and quantifiable results.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Head of Design/Product Manager role with 7-9 years of experience in the Coppell, TX area, the estimated salary range is $140,000 - $190,000 per year. This estimate considers the seniority of the role, the blend of design and product management responsibilities, and the cost of living in the Dallas-Fort Worth metroplex. A specific offer would depend on the candidate's experience, qualifications, and performance during the interview process. Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans.

• Retirement Savings: 401(k) savings plan with a company match, supplemented by a Pension plan.

• Professional Development: Tuition assistance for continued education and skill enhancement.

• Work-Life Balance: Floating holidays, Paid Time Off (PTO) for community volunteer programs, and paid parental leave.

• Wellness & Discounts: Access to wellness programs and a wide range of employee discounts on AAA memberships, insurance, travel, entertainment, and other services.

Working Hours:

• Full-time, typically 40 hours per week, with occasional travel (estimated at 5%) for off-site business meetings or conferences. While the role is on-site, flexibility may be available depending on team needs and project demands, but core hours will be expected for team collaboration and operational effectiveness.

📝 Enhancement Note: The salary estimate is derived from a combination of national averages for senior design and product leadership roles, adjusted for the specific geographic location (Coppell, TX, part of the DFW metroplex) and considering the extensive responsibilities outlined. The benefits package is comprehensive, with a notable inclusion of both a 401(k) with match and a Pension plan, indicating a strong commitment to employee long-term financial well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive, Travel, Insurance, Financial Services (AAA Federation). Auto Club Enterprises (ACE) operates as a significant entity within the national AAA federation, offering a diverse range of member services.

Company Size: Large (nearly 17,000 employees across 24 states), serving over 18 million members. This scale suggests structured processes, significant resources, and opportunities for broad impact.

Founded: AAA was founded in 1900, indicating a long-standing reputation and established organizational history. Auto Club Enterprises, as a major club within the federation, benefits from this legacy while operating with modern digital strategies.

Team Structure:

• The Head of Design will likely lead a dedicated design team and potentially oversee product managers and owners focused on digital initiatives. This team will operate within a larger digital product, marketing, and engineering organization.

• Reporting structure is expected to be to a VP or higher level executive within the digital or product organization, with direct reports including designers and potentially product managers.

• Cross-functional collaboration is a cornerstone, requiring strong partnerships with Marketing (for advertising, promotion, and brand consistency), Information Systems/Engineering (for technology support and development), and various Business Units (for new product introductions and member service integration). Methodology:

• Data-Driven Decision Making: The role requires leveraging market research, customer insights, and performance data (SEO, profitability, growth targets) to shape product strategy and drive improvements.

• Agile & Iterative Development: While not explicitly stated, the mention of "product development process" and collaboration with engineering suggests an Agile or iterative approach to software development and product releases.

• User-Centric Design: A core tenet is understanding user needs and ensuring design decisions are guided by empathy and a focus on delivering value to members.

• Growth & Efficiency Focus: Responsibilities include developing and managing growth/penetration strategies, monitoring profitability, and implementing measures for product cost containment and reduction.

Company Website: https://www.aaa.com/

📝 Enhancement Note: AAA's long history and large member base provide a stable foundation, but the "eBiz" and "digital products" focus indicates a strong commitment to modernizing and expanding their digital footprint. The culture is described as valuing diversity and legendary service, suggesting a professional yet member-focused environment. The scale of operations implies complex systems and processes that this role will influence.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership position, equivalent to a Director or VP level within a specialized function. It requires strategic oversight, team building, and significant P&L and product lifecycle management experience. The role sits at the intersection of design, product management, and business strategy for digital channels.

Reporting Structure: The Head of Design eBiz will report to a senior executive (e.g., VP of Digital Product, Chief Digital Officer, or similar) and will manage a team comprising designers, and potentially product managers and owners. This position will have significant influence on the digital product roadmap and strategy.

Operations Impact: The impact of this role is substantial and directly tied to business growth and member satisfaction. Key areas of impact include:

• Revenue Growth: Driving product strategy, feature development, and marketing/retention programs that increase member acquisition, penetration, and product profitability.

• User Experience & Brand Perception: Ensuring a seamless, intuitive, and on-brand digital experience that enhances member loyalty and satisfaction, reinforcing AAA's reputation for legendary service.

• Operational Efficiency: Optimizing design workflows, implementing efficient processes, and managing vendor contracts to control costs and improve productivity.

• Innovation: Introducing new digital products and features that meet evolving market needs and member expectations, keeping AAA competitive.

Growth Opportunities:

• Executive Leadership: Potential to advance to higher executive roles within digital product, technology, or marketing divisions, overseeing broader product portfolios or strategic initiatives.

• Strategic Influence: Opportunity to significantly shape the digital transformation strategy of a large, established organization and influence long-term business direction.

• Skill Expansion: Deepen expertise in e-commerce, product management, and digital strategy within a large-scale, member-focused organization.

• Mentorship & Team Development: Continue to build and mentor high-performing teams, developing future leaders in design and product management.

📝 Enhancement Note: This role offers a unique opportunity to lead digital transformation within a well-established, member-centric organization. The combination of design leadership and product management responsibilities provides a broad scope for impact and career advancement, particularly for individuals looking to bridge creative vision with business results in a large-scale operational environment.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment. AAA emphasizes a culture of collaboration and employee support, suggesting a professional office setting.

Office Location(s): Coppell, TX. This location is part of the Dallas-Fort Worth metroplex, offering a dynamic business environment.

Workspace Context:

• Collaborative Environment: The job description emphasizes building and protecting a "design culture" and fostering "collaboration, inspiration, and shared problem solving." This suggests an office setup that supports team interaction, brainstorming sessions, and cross-functional meetings.

• Tools & Technology: Access to industry-standard design tools, project management software, and potentially an internal IT support system will be available to facilitate design and product development processes.

• Team Interaction: Frequent interaction with product managers, marketing teams, engineering teams, and potentially senior leadership will be part of the daily routine, facilitating knowledge sharing and integrated project execution.

Work Schedule:

• Standard full-time working hours (approximately 40 hours per week) are expected. While the role is on-site, a degree of flexibility may be present, but the demands of managing product lifecycles and cross-functional teams typically require consistent availability during core business hours.

📝 Enhancement Note: As an on-site role in Coppell, TX, candidates should expect a structured work environment that prioritizes in-person collaboration. The emphasis on team culture and cross-functional interaction suggests an office designed to facilitate these interactions, with modern amenities and technology support.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, leadership style, and strategic approach to design and product management.

• Portfolio Presentation & Case Study Review: You will likely be asked to present a selection of your work from your portfolio, focusing on 1-2 key case studies that best demonstrate your skills in driving product strategy, design execution, and business impact. Be prepared to discuss your process, challenges, solutions, and quantifiable results.

• Cross-functional Team Interviews: Interviews with key stakeholders from Product Management, Marketing, and Engineering teams to assess your ability to collaborate effectively and understand your technical and business acumen.

• Executive/Final Round Interview: A final discussion with senior leadership to evaluate your strategic vision, cultural fit, and overall suitability for the role at a leadership level.

Portfolio Review Tips:

• Curate Strategically: Select case studies that best represent your experience in e-commerce, digital product leadership, and driving business outcomes. Prioritize projects that showcase your strategic thinking, problem-solving abilities, and leadership.

• Quantify Impact: Clearly articulate the business impact of your work using metrics. Focus on metrics relevant to e-commerce and digital products, such as conversion rates, revenue growth, user engagement, customer satisfaction (NPS, CSAT), and cost savings.

• Showcase Process: Detail your end-to-end process, from research and discovery to ideation, design, development collaboration, and post-launch analysis. Explain the rationale behind your decisions.

• Highlight Leadership & Collaboration: Demonstrate how you led design initiatives, mentored teams, and collaborated effectively with cross-functional partners to achieve shared goals.

• Tailor Your Presentation: Understand AAA's business and tailor your presentation to resonate with their goals, challenges, and member-centric approach.

Challenge Preparation:

• Be prepared for potential case studies or design challenges that require you to analyze a business problem, propose a product strategy, and outline a design approach.

• Focus on demonstrating your strategic thinking, problem-solving skills, understanding of user needs, and ability to translate business objectives into actionable design and product plans.

• Practice articulating your thought process clearly and concisely, simulating how you would present to stakeholders.

📝 Enhancement Note: The interview process is designed to thoroughly assess both your design and product leadership capabilities, as well as your ability to integrate into AAA's collaborative and member-focused culture. A strong, data-backed portfolio is crucial for demonstrating your impact and strategic thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping Software: Proficiency with industry-standard tools such as Figma, Sketch, Adobe Creative Suite (Photoshop, Illustrator, XD), InVision, Axure, or similar.

• Product Management Platforms: Familiarity with tools for roadmap planning, backlog management, and collaboration, such as Jira, Asana, Trello, Aha!, or Productboard.

• Wireframing & User Flow Tools: Expertise in tools like Balsamiq, Miro, or Lucidchart for creating low-fidelity representations and mapping user journeys.

Analytics & Reporting:

• Web Analytics: Experience with Google Analytics, Adobe Analytics, or similar platforms for tracking website performance, user behavior, and conversion rates.

• Data Visualization Tools: Familiarity with tools like Tableau, Power BI, or Looker for creating dashboards and reporting on key performance indicators (KPIs).

• SEO Tools: Experience with tools like SEMrush, Ahrefs, Moz, or Google Search Console for SEO strategy and performance monitoring.

CRM & Automation:

• CRM Systems: Understanding of how CRM systems (e.g., Salesforce, Microsoft Dynamics) integrate with digital products and influence user journeys.

• Marketing Automation Platforms: Familiarity with platforms like Marketo, HubSpot, or Pardot for managing acquisition and retention programs.

• Content Management Systems (CMS): Experience with CMS platforms (e.g., Adobe Experience Manager, WordPress) commonly used for websites.

📝 Enhancement Note: While specific tools are not listed, a Head of Design eBiz would be expected to be proficient in leading-edge design and collaboration tools, as well as analytics and product management platforms. The ability to integrate these tools into efficient workflows and leverage data for decision-making is paramount.

👥 Team Culture & Values

Operations Values:

• Legendary Service: A commitment to providing exceptional service to members, which translates into user-centric design and product development that prioritizes member needs and satisfaction.

• Innovation: Encouraging new ideas, exploring emerging trends, and driving creative solutions to meet evolving market demands and enhance member value.

• Collaboration: Fostering a team environment where diverse perspectives are valued, and cross-functional partnerships are essential for success.

• Integrity & Trust: Upholding high ethical standards in all business dealings and product development, building trust with members and employees.

• Efficiency & Performance: A focus on driving measurable results, optimizing processes, and managing resources effectively to achieve organizational goals and profitability.

Collaboration Style:

• Integrated Teams: The role requires working closely with Product Management, Marketing, and Engineering, suggesting a highly integrated and collaborative approach where teams function cohesively towards common objectives.

• Open Communication: An emphasis on clear, proactive communication to ensure alignment, share insights, and resolve challenges efficiently.

• Feedback Culture: Fostering an environment where constructive feedback is welcomed and utilized for continuous improvement in design, product, and processes.

• Data-Informed: Decisions are expected to be informed by data analysis and market research, encouraging a rational, objective approach to problem-solving.

📝 Enhancement Note: AAA's stated values, particularly "legendary service" and "innovation," are key to understanding the expected culture. This role must embody these values by creating digital experiences that are not only functional and efficient but also delightful and supportive for AAA members. The collaborative nature is critical for success in a large organization with diverse functional groups.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Vision with Business Objectives: Effectively translating a strong design vision into products that meet aggressive business targets, including profitability, growth, and market share, requires careful negotiation and strategic compromise.

• Navigating a Large, Established Organization: Integrating new digital strategies and design processes within a long-standing, traditional organization like AAA can present challenges related to legacy systems, established processes, and cultural inertia.

• Managing Diverse Stakeholder Needs: Aligning the needs and expectations of various stakeholders (members, business units, marketing, engineering, executive leadership) on product direction and design decisions.

• Keeping Pace with Digital Evolution: Continuously adapting design and product strategies to rapidly evolving digital technologies, user behaviors, and competitive landscapes in the e-commerce and digital services sectors.

• Building and Retaining Talent: Attracting and retaining top design and product talent in a competitive market, especially within a large, established company.

Learning & Development Opportunities:

• Strategic Leadership Development: Opportunities to grow leadership skills, influence organizational strategy, and potentially move into broader executive roles within the digital or product domain.

• Industry Expertise: Deepen knowledge of e-commerce, digital product management, and member-centric strategies within the automotive, travel, and insurance sectors.

• Process Innovation: Lead initiatives to implement cutting-edge design and product development methodologies, tools, and technologies.

• Cross-Functional Exposure: Gain a comprehensive understanding of AAA's various business units and operational functions through extensive collaboration.

• Mentorship Programs: Potential to participate in or lead mentorship programs, both as a mentor to junior staff and as a mentee to senior leaders within AAA.

📝 Enhancement Note: The challenges presented are typical for a senior leadership role in a large, established company undergoing digital transformation. The growth opportunities are significant, offering a path for individuals seeking strategic impact and career advancement within a stable, reputable organization.

💡 Interview Preparation

Strategy Questions:

• "Describe your approach to developing a product vision and strategy for a digital product line, using AAA's current offerings as a potential example." (Focus on market analysis, user research, competitive landscape, and alignment with business goals.)

• "How would you structure a design team and its workflow to ensure seamless collaboration with product management and engineering teams within a large organization like AAA?" (Emphasize process definition, communication protocols, and integration points.)

• "Walk us through a time you had to balance conflicting stakeholder demands regarding a product feature or design decision. How did you reach a resolution, and what was the outcome?" (Highlight negotiation skills, data-driven decision-making, and focus on user/business value.) Company & Culture Questions:

• "What do you know about AAA's mission and its member base? How would your design and product philosophy align with providing 'legendary service'?" (Research AAA's values, history, and service model.)

• "How do you foster a culture of innovation and collaboration within a design team, especially when working with remote or distributed teams?" (Discuss team-building activities, feedback mechanisms, and idea generation processes.)

• "How do you measure the success of your design and product initiatives beyond traditional UX metrics? How would you demonstrate ROI to executive leadership?" (Prepare examples of linking design/product efforts to business outcomes like revenue, cost savings, retention.) Portfolio Presentation Strategy:

• Select Impactful Projects: Choose 2-3 projects that best showcase your leadership in e-commerce, product strategy, and driving measurable business results.

• Structure Your Narrative: For each project, clearly define: The Problem (business/user need), Your Role & Strategy, The Solution (design/product decisions), The Process (how you got there, including collaboration), and The Outcome (quantifiable results and learnings).

• Emphasize Business Acumen: Highlight how your design decisions contributed to key business objectives like user acquisition, conversion rates, retention, and profitability.

• Showcase Leadership: Explain how you led teams, influenced stakeholders, and managed the product lifecycle effectively.

• Be Prepared for Deep Dives: Anticipate questions about your process, tools, challenges, and specific decision-making rationale.

📝 Enhancement Note: Candidates should prepare to articulate their strategic thinking, leadership capabilities, and understanding of how design and product management contribute directly to business success within a large, member-focused organization. Demonstrating an understanding of AAA's brand and member value proposition will be critical.

📌 Application Steps

To apply for this operations-adjacent position:

• Submit your application through the provided Workday link, ensuring your resume is tailored to highlight your UI/UX design, e-commerce product management, leadership, and strategic planning experience.

• Portfolio Customization: Prepare a digital portfolio that clearly showcases 3-5 relevant case studies. Focus on projects demonstrating end-to-end product development, strategic problem-solving, user-centric design, and quantifiable business impact (revenue, conversion, efficiency). Ensure it highlights your leadership and cross-functional collaboration skills.

• Resume Optimization: Integrate keywords such as "Product Strategy," "E-commerce," "UI/UX Design," "Team Leadership," "SEO," "Mobile App Development," "Website Development," "Product Profitability," and "Cross-functional Team" naturally throughout your resume. Quantify achievements wherever possible.

• Company Research: Thoroughly research AAA's mission, values, digital presence (website, mobile app), and target audience. Understand their competitive landscape and how your expertise can contribute to their digital growth and member service objectives.

• Interview Practice: Practice articulating your experience using the STAR method (Situation, Task, Action, Result), focusing on leadership scenarios, strategic decision-making, and problem-solving. Prepare to present your portfolio effectively, emphasizing business impact and collaborative processes.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.