Head of Design

📍 Job Overview

Job Title: Head of Design

Company: NeoWork

Location: Colombia

Job Type: FULL_TIME

Category: Design Operations / GTM Operations

Date Posted: 2026-09-17

Experience Level: Mid-Senior Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Lead the visual identity and brand expression for NeoWork across all digital and marketing touchpoints.

• Drive conversion through the design of high-performing landing pages and compelling sales collateral.

• Own the creation and execution of social media visual content, enhancing brand presence on platforms like LinkedIn.

• Ensure brand consistency by developing and maintaining a robust visual system aligned with brand guidelines.

• Partner closely with leadership to translate business objectives into effective visual storytelling.

📝 Enhancement Note: This role, while titled "Head of Design," has significant overlap with Go-To-Market (GTM) Operations and Marketing Operations due to its focus on conversion-driven design, sales enablement collateral, and brand consistency for business growth. The emphasis on "designing for conversion" and "sales collateral" positions it as a strategic GTM function rather than purely a creative design role.

📈 Primary Responsibilities

• Design and optimize landing pages in collaboration with growth and marketing teams to maximize conversion rates.

• Develop a comprehensive suite of sales collateral, including presentations, one-pagers, case studies, and proposal templates that effectively communicate NeoWork's value proposition.

• Create engaging and on-brand visual content for social media platforms, with a particular focus on LinkedIn, to attract clients and talent.

• Establish and enforce a consistent visual system across all brand touchpoints, ensuring cohesive brand representation.

• Translate and apply existing brand guidelines (navy, mint, Mont/Montserrat/Poppins) into all design outputs to maintain a unified brand identity.

• Collaborate with founders and leadership to articulate NeoWork's positioning and brand narrative through strategic visual storytelling.

• Manage and prioritize incoming design requests from various stakeholders, ensuring timely delivery without compromising quality.

• Proactively identify opportunities for creative direction and brand evolution as NeoWork's business and content needs expand.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and tactical execution, typical of a senior operations role that bridges creative output with business objectives. The expectation to "manage design requests and prioritize across competing deadlines" and "partner with founder and leadership" indicates a need for strong operational and communication skills beyond pure design execution.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for a Head of Design role. Equivalent practical experience will also be considered.

Experience: Minimum of 4+ years of professional experience in design, with a demonstrated track record in creating impactful visual assets for web, marketing collateral, and social media. Experience in a startup or agency environment is highly valued.

Required Skills:

• Demonstrated expertise in visual identity development and brand system management.

• Proficiency in designing high-converting landing pages and understanding conversion rate optimization (CRO) principles.

• Proven ability to create effective sales collateral, including decks, one-pagers, and case studies.

• Strong command of Figma and other modern design tools for efficient workflow and collaboration.

• Experience managing multiple design projects simultaneously, with a strong ability to prioritize and meet deadlines independently.

• Excellent communication and presentation skills, with the ability to articulate design rationale and strategies to leadership.

• A keen eye for brand consistency and the ability to apply brand guidelines across diverse formats. Preferred Skills:

• Experience with Webflow or other no-code web builders for rapid prototyping and deployment.

• Basic motion design or video editing skills to enhance social media content.

• Experience working within a fast-paced startup or agency environment with demanding turnaround times.

• Familiarity with AI-first business models and the BPO industry.

📝 Enhancement Note: The experience requirement of "4+ years" and the title "Head of Design" suggest a mid-to-senior level role. The emphasis on "designing for conversion, not just aesthetics" and "ability to work independently" are critical indicators for operations-focused candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 4 years of design experience across web, marketing collateral, and social media content.

• Specific examples of landing pages designed with a focus on conversion metrics and user engagement.

• A collection of sales collateral (decks, one-pagers, case studies) demonstrating effective communication of complex value propositions.

• Visuals that illustrate the development and application of a consistent brand system across various touchpoints.

• Case studies detailing the design process, challenges faced, and quantifiable results achieved. Process Documentation:

• Evidence of a structured design process, from initial brief to final asset delivery, including stakeholder feedback loops.

• Examples of how design processes were adapted to meet fast-turnaround needs in startup or agency settings.

• Documentation or explanation of how brand guidelines were translated into actionable design systems.

• Demonstrations of how design decisions were informed by data or conversion goals.

📝 Enhancement Note: For a "Head of Design" role with GTM responsibilities, the portfolio is paramount. Candidates should curate their submissions to highlight not just aesthetic quality but also strategic impact and process efficiency. Demonstrating an understanding of the entire design lifecycle, from ideation to implementation and measurement, will be key.

💵 Compensation & Benefits

Salary Range: Based on the provided information of "Up to $3,000 USD per month" and considering the location (Colombia) and experience level (4+ years), this represents a competitive offering for a remote, mid-to-senior level design role in the Colombian market. For context, typical salaries for senior designers in Colombia can range from $1,500 to $3,500+ USD per month, depending on specific skills, the company's funding, and the exact nature of responsibilities. The upper end of $3,000 USD suggests a strong emphasis on the strategic and conversion-focused aspects of the role.

Benefits:

• Comprehensive Health insurance for contractors.

• Holiday extra pay, providing additional compensation during public holidays.

• Mental health days to support employee well-being and prevent burnout.

• Performance-based incentives, offering opportunities for increased earnings based on individual and company achievements.

• Annual review and appraisal process for structured feedback and performance evaluation.

• Opportunities for professional growth and advancement within NeoWork, indicating a commitment to employee development.

Working Hours: Generally align with standard U.S. business hours (approximately 40 hours per week), with some flexibility to accommodate client needs and cross-continental collaboration. This aligns with typical remote work expectations for roles supporting U.S.-based clients.

📝 Enhancement Note: The salary is capped at $3,000 USD per month. The benefits package is robust for a contractor role, including health insurance and performance incentives, which are significant draws. The mention of aligning with U.S. business hours is a crucial detail for candidates to manage time zone differences effectively.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO), with a strong focus on AI-first solutions and embedded teams for tech, healthcare, gaming, and e-commerce sectors. NeoWork operates at the intersection of technology services and talent management.

Company Size: 300+ teammates, indicating a mid-sized, growing organization with established processes but still retaining agility. This size offers opportunities for significant impact and visibility for individuals.

Founded: While the founding date is not explicitly stated, the company's AI-first approach and current size suggest a relatively modern company, likely founded within the last decade, focused on scalable BPO solutions.

Team Structure:

• The design function appears to be a centralized resource, likely reporting into Marketing, Growth, or a GTM leadership role.

• The Head of Design will be expected to work autonomously but also collaborate closely with founders, leadership, growth, and marketing teams.

• Cross-functional collaboration is essential, requiring the designer to translate needs from various departments into visual assets. Methodology:

• Data-Driven Design: Emphasis on "designing for conversion" implies a data-informed approach, using analytics to guide design decisions and measure success.

• Agile Workflow: The need to "manage design requests and prioritize across competing deadlines" and experience in "startup or agency environment with fast turnaround needs" suggests an agile, iterative design process.

• Brand Consistency: A core methodology will be the development and adherence to a strong visual system, ensuring consistent brand messaging.

Company Website: neowork.com

📝 Enhancement Note: NeoWork's AI-first BPO model positions it as an innovative player in the outsourcing industry. The company culture likely values efficiency, adaptability, and a results-oriented mindset, which are critical for operations professionals. The designer will be instrumental in shaping the company's external perception.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Head of Design," suggesting a leadership position within the design function. While it might be the sole design lead initially, it implies ownership and strategic input over the company's visual direction. For someone with 4+ years of experience, this is a significant step into a leadership capacity, especially in a growing company.

Reporting Structure: The Head of Design will likely report to a senior leader such as the Head of Marketing, Head of Growth, or a C-suite executive (e.g., CEO, COO), depending on NeoWork's current organizational structure. This ensures direct access to strategic decision-making.

Operations Impact: The role has a direct impact on NeoWork's GTM strategy by creating assets that drive lead generation (landing pages), enable sales (collateral), and build brand awareness (social media). Effective visual communication is crucial for attracting clients, talent, and investors.

Growth Opportunities:

• Team Expansion: As NeoWork grows, there's potential to build and lead a design team, managing junior designers or freelancers.

• Strategic Influence: Opportunity to shape the long-term brand strategy and visual roadmap for a rapidly scaling AI-first BPO company.

• Skill Diversification: Potential to expand into broader marketing strategy, UI/UX for internal tools, or even product design as the company evolves.

• Professional Development: Access to performance-based incentives and a commitment to professional growth suggests opportunities for training, conferences, and advanced skill acquisition.

📝 Enhancement Note: The "Head of" title, even with 4+ years of experience, suggests a role where significant autonomy and strategic input are expected. Growth opportunities will likely stem from NeoWork's expansion and the candidate's ability to deliver measurable results.

🌐 Work Environment

Office Type: 100% home-based position, offering complete flexibility and the ability to work from any location within Colombia.

Office Location(s): While the role is remote within Colombia, the company also has operations in the Philippines, indicating a globally distributed team structure. This suggests a culture accustomed to remote collaboration and asynchronous communication.

Workspace Context:

• Autonomous Environment: Requires self-discipline and the ability to create a productive home office setup.

• Technology-Centric: Access to modern design tools (Figma) and potentially collaboration platforms is expected.

• Cross-Functional Interaction: Opportunities to connect with diverse teams (growth, marketing, leadership, founders) through virtual meetings and collaboration tools.

Work Schedule: Work hours generally align with standard U.S. business hours (approx. 40 hours/week), with some flexibility. This means candidates should be prepared for potential early morning or late afternoon meetings depending on their specific time zone within Colombia (e.g., UTC-5).

📝 Enhancement Note: The fully remote nature and alignment with U.S. business hours are critical operational considerations. Candidates must be comfortable with self-management and virtual collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the resume and portfolio to assess foundational skills and experience alignment.

• Skills Assessment/Portfolio Deep Dive: A more in-depth discussion about the portfolio, focusing on specific projects, design process, conversion strategies, and brand consistency. Expect questions about how you approach design challenges and manage projects.

• Skills Challenge: A potential design exercise or case study, possibly involving creating a sales collateral piece or optimizing a landing page concept, to evaluate practical skills and problem-solving abilities under timed conditions.

• Leadership/Founder Interview: A conversation with founders or senior leadership to assess cultural fit, strategic thinking, communication skills, and alignment with NeoWork's vision.

Portfolio Review Tips:

• Highlight Conversion: Showcase projects where your design directly led to measurable business outcomes (e.g., increased lead generation, higher conversion rates). Use data and metrics.

• Demonstrate Brand Acumen: Include examples of how you've developed or applied brand guidelines consistently across various assets. Show your understanding of visual systems.

• Showcase Process: Clearly articulate your design process for key projects. Explain your problem-solving approach, how you incorporate feedback, and how you manage deadlines.

• Tailor to NeoWork: If possible, include a concept piece or analysis related to NeoWork's industry or brand, demonstrating initiative and understanding of their business.

• Webflow/Motion Design: If you have these skills, ensure they are prominently featured with relevant examples.

Challenge Preparation:

• Understand NeoWork's Brand: Research their website, social media, and any available content to grasp their current visual identity and messaging.

• Practice Conversion Design: Familiarize yourself with best practices for landing page design and sales collateral that drive action.

• Time Management: Be prepared to work efficiently within a given timeframe for any design challenge.

• Articulate Strategy: Be ready to explain the strategic thinking behind your design choices, not just the aesthetics.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio for evidence of conversion-focused design and brand stewardship. Candidates should prepare to defend their design decisions with data and strategic rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: This is explicitly mentioned as a required tool, indicating it will be the primary platform for design work, collaboration, and prototyping. Proficiency in its advanced features (components, auto-layout, prototyping) is expected.

• Modern Design Tools: This implies familiarity with other industry-standard software for graphic design, image editing, and potentially illustration (e.g., Adobe Creative Suite - Photoshop, Illustrator).

Analytics & Reporting:

• Conversion Tracking Tools: While not explicitly stated, an understanding of how to interpret data from tools like Google Analytics, Hotjar, or similar platforms will be crucial for designing for conversion.

• Data Visualization Tools (Basic): The ability to understand and potentially contribute to dashboards that track design performance metrics.

CRM & Automation:

• Webflow or No-Code Builders: Mentioned as a "Nice to Have," indicating potential for website management and deployment without deep coding knowledge. Proficiency here would be a significant advantage.

• Social Media Management Tools: Familiarity with platforms for scheduling and analyzing social content (e.g., Buffer, Hootsuite) may be beneficial for managing social media visuals.

📝 Enhancement Note: Figma is the core tool. Candidates with experience in Webflow and data analytics related to design performance will have a strong edge. The role implies working within a tech-forward environment where efficient tool utilization is key.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on "designing for conversion" and "performance-based incentives" highlights a culture focused on tangible business outcomes.

• Agility & Adaptability: The need to manage competing deadlines and work in a startup environment suggests a culture that values flexibility and quick adaptation to changing priorities.

• Brand Stewardship: Owning the "visual identity" and ensuring "brand consistency" means a high value is placed on maintaining a strong, unified brand presence.

• Collaboration & Communication: Partnering with leadership, growth, and marketing teams necessitates a collaborative spirit and clear communication.

• Innovation: As an "AI-first" company, there's likely an underlying value for leveraging technology and new approaches to solve business problems.

Collaboration Style:

• Cross-Functional Partnership: Expect to work closely with non-design teams, requiring the ability to translate technical or business needs into visual solutions and vice-versa.

• Feedback Integration: A willingness to receive and incorporate feedback from various stakeholders is crucial for iterative design.

• Proactive Contribution: The "Head of Design" title suggests an expectation to proactively bring creative ideas and strategic direction, not just execute assigned tasks.

📝 Enhancement Note: The culture likely rewards individuals who are proactive, data-informed, and can effectively bridge the gap between creative vision and business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Conversion: The primary challenge will be to create visually appealing designs that also perform exceptionally well in driving conversions and sales.

• Maintaining Brand Consistency Across Diverse Assets: Ensuring a unified brand experience across web, sales collateral, and social media requires meticulous attention to detail.

• Managing Competing Priorities: As the sole or lead designer, effectively prioritizing and managing requests from various departments will be critical.

• Adapting to a Fast-Paced Environment: The startup/agency background preference suggests a need to thrive in dynamic, sometimes ambiguous, and fast-moving situations.

Learning & Development Opportunities:

• Mastering Conversion Design: Deepen expertise in user psychology, A/B testing methodologies, and data analysis for design optimization.

• Expanding into Marketing Strategy: Gain broader exposure to GTM strategies and how design contributes to overall marketing success.

• Leadership Development: Opportunities to hone leadership skills by potentially building a team or mentoring junior designers.

• Exploring New Tools: Exposure to emerging design technologies and platforms as NeoWork continues its AI-first journey.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of the role, emphasizing the need for a strategic, results-driven designer. Growth is tied to the company's expansion and the individual's ability to take on more responsibility.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page with a specific conversion goal in mind. How do you measure success?" (Focus on data, A/B testing, user journey mapping).

• "How do you ensure brand consistency across vastly different mediums like a sales deck, a social media graphic, and a website?" (Discuss brand systems, style guides, and your approach to asset management).

• "Walk us through a time you had to manage multiple, conflicting design priorities. How did you decide what to work on first?" (Highlight project management, communication, and stakeholder negotiation skills). Company & Culture Questions:

• "What do you know about NeoWork and the BPO/AI-first industry? How do you see design contributing to our success?" (Research the company, understand their market, and articulate design's strategic role).

• "How do you approach working with founders and leadership who may have strong opinions but less design expertise?" (Focus on communication, collaboration, and presenting design rationale effectively).

• "NeoWork values performance and results. How do you quantify the impact of your design work?" (Prepare specific examples of ROI, conversion improvements, or engagement metrics). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to tell a story. Start with your most relevant or impactful projects, especially those demonstrating conversion design or brand system development.

• Quantify Results: For each project, clearly state the objective, your role, the challenges, your solution, and the measurable outcomes. Use numbers and data points whenever possible.

• Explain Your "Why": Be ready to articulate the strategic thinking behind your design decisions. Why did you choose this layout, color, or typography? How does it serve the business goal?

• Showcase Process: Briefly explain your workflow for a few key projects to demonstrate your methodology and problem-solving skills.

• Be Concise: Respect the interviewer's time. Present key information clearly and be prepared to dive deeper into specific projects if asked.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also business acumen, strategic thinking, and operational efficiency. The portfolio is the primary tool to showcase this.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature projects that demonstrate successful landing page design with clear conversion metrics, effective sales collateral creation, and consistent brand application. Prioritize case studies that highlight quantifiable business impact.

• Resume Optimization: Tailor your resume to emphasize your 4+ years of relevant experience, highlighting achievements in conversion design, brand management, and project prioritization. Use keywords from the job description such as "visual identity," "landing pages," "sales collateral," "Figma," and "conversion design."

• Interview Preparation: Practice articulating your design process, strategic rationale, and ability to manage multiple projects. Prepare to discuss specific examples of how your designs have driven business results and maintained brand integrity. Rehearse presenting your portfolio to leadership.

• Company Research: Thoroughly research NeoWork, its AI-first BPO model, target industries, and current brand presence. Understand their mission and values to articulate how your design approach aligns with their business objectives and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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