Head of Design

📍 Job Overview

Job Title: Head of Design

Company: Easygenerator

Location: Alexandria, Alexandria Governorate, Egypt

Job Type: FULL_TIME

Category: Design Leadership / Product Design

Date Posted: April 28, 2026

Experience Level: 5-10 years of relevant experience

Remote Status: On-site

🚀 Role Summary

• Lead and build the design function at a fast-growing EdTech scale-up, defining processes, rituals, and quality standards.

• Elevate the craft of design within the organization, pushing for simplicity, clarity, and innovative interaction patterns in B2B SaaS products.

• Remain hands-on by contributing directly to high-impact product areas and setting the standard for design quality through personal output.

• Partner closely with Product, Engineering, and Analytics leadership to shape product strategy, discovery, and the overall user experience.

• Foster a culture of ownership, feedback, and high standards while coaching and developing a team of designers.

📝 Enhancement Note: This role is positioned as an "org-building" opportunity, emphasizing strategic leadership in design function development rather than solely individual contribution. The candidate is expected to balance hands-on design work with team leadership and strategic influence on product direction, particularly within the context of a B2B SaaS EdTech company leveraging AI.

📈 Primary Responsibilities

• Define and implement the overarching design philosophy and operational framework for Easygenerator.

• Establish clear design processes, rituals, and a consistent quality bar across all product development teams.

• Drive the strategic vision for user experience, ensuring alignment with business objectives and user needs.

• Actively contribute to the design of key product features, setting a high standard for execution and craftsmanship.

• Mentor and coach designers, fostering their professional growth and ensuring the development of a high-performing design team.

• Collaborate with Product Management and Engineering to translate complex user problems into elegant and effective solutions.

• Champion design thinking and user-centricity across the organization, influencing product roadmap decisions.

• Lead the recruitment and onboarding of new design talent as the team scales.

• Develop and maintain a robust design system to ensure consistency and efficiency across the product suite.

• champion the adoption and integration of AI tooling within design workflows to enhance creativity and efficiency.

📝 Enhancement Note: The responsibilities highlight a dual focus on strategic leadership (building the function, scaling the team) and tactical execution (hands-on design, setting quality bar). The emphasis on "org-building" and "raising the bar on craft" suggests a need for a candidate with proven experience in developing design capabilities within a growing company.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree in Design, Human-Computer Interaction (HCI), Psychology, or a closely related field.

Experience:

• A minimum of 8 years of progressive experience in product design.

• At least 2 years of experience directly leading and managing design teams or functions.

• Demonstrated success in building or significantly evolving a design function within a product-led organization.

• Proven experience working on complex B2B SaaS products, particularly those with multi-feature sets, diverse user roles, and intricate workflows.

Required Skills:

• Expertise in modern design tools, with a strong emphasis on Figma and AI tooling.

• Proven ability to build, scale, and maintain design systems effectively.

• Deep understanding of interaction design principles, industry-standard UX patterns, and usability best practices.

• Proficiency in prototyping tools and established prototyping workflows.

• Strong collaborative skills, with the ability to work effectively and closely with engineers, understanding front-end development constraints.

• Strategic thinking capabilities to influence product direction and roadmap.

• Excellent communication and presentation skills, with the ability to articulate design decisions and rationale.

Preferred Skills:

• Experience with AI-driven products or designing workflows that leverage AI assistance.

• Experience working within international, distributed, or remote team environments.

• Familiarity with analytics, A/B testing methodologies, and user research practices to inform design decisions.

• Understanding of front-end development constraints and best practices.

📝 Enhancement Note: The requirements emphasize a blend of leadership, hands-on craft, and strategic product thinking. The "must-have" experience in building a design function and working on complex B2B SaaS products is critical. The preference for AI experience aligns with the company's AI-first positioning.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end design ownership, from problem definition to final execution, with a focus on B2B SaaS products.

• Case studies demonstrating the ability to build or significantly evolve a design function, including process improvements and team development.

• Examples of complex problem-solving, highlighting the candidate's approach to user needs, business goals, and technical constraints.

• Prototypes and design artifacts that exemplify high standards of craft, clarity, and interaction design.

Process Documentation:

• Documented examples of how design processes were established or improved within previous roles, emphasizing efficiency and quality.

• Methodologies used for design discovery, user research integration, and collaboration with Product and Engineering.

• Examples of how design quality was measured and maintained, including feedback loops and iteration strategies.

• Approaches to integrating AI tools and workflows to enhance design efficiency and output.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of leadership, craft, and strategic impact. Candidates should prepare to discuss not just the final designs but also the processes, team dynamics, and outcomes achieved.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Head of Design role with 8+ years of experience, including leadership, in a scale-up environment, and considering the location (Alexandria, Egypt), a competitive annual salary range is estimated to be EGP 900,000 - EGP 1,500,000. This range can vary based on the candidate's specific experience, qualifications, and negotiation.

Benefits:

• Comprehensive health insurance package.

• Generous paid time off (PTO) and public holidays.

• Professional development opportunities, including training, conferences, and workshops.

• Access to cutting-edge AI tooling and technologies.

• Opportunities for stock options or performance-based bonuses in a growing scale-up.

• Collaborative and innovative work environment with a focus on AI-first initiatives.

Working Hours:

• Standard full-time work week, approximately 40 hours.

• Expectation of flexibility to meet project deadlines and team needs, common in a fast-paced scale-up environment.

📝 Enhancement Note: Salary is estimated based on general market data for leadership design roles in Egypt, adjusted for the scale-up environment and the specific demands of an AI-first EdTech company. Benefits are inferred from typical offerings in tech scale-ups aiming to attract top talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) with a strong focus on AI innovation. Easygenerator develops an award-winning authoring tool used by major global corporations.

Company Size: Fast-growing EdTech scale-up. The exact current size is not specified, but the emphasis on scaling implies a dynamic, evolving organization.

Founded: The founding date is not explicitly stated, but the company is described as a scale-up, indicating a period of established growth and market presence.

Team Structure:

• The design function is in its formative stages, presenting an opportunity for the Head of Design to shape its structure and processes.

• Close collaboration is expected with Product, Engineering, and Analytics leadership, indicating a cross-functional, integrated approach to product development.

Methodology:

• AI-First: The company actively utilizes cutting-edge AI tools in both its product offerings and internal operations.

• Product-Led Growth: The focus is on building an impactful product that drives user adoption and business success.

• Agile Development: Standard practices in tech scale-ups often involve agile methodologies for rapid iteration and development.

• Data-Driven Decisions: Collaboration with Analytics suggests a reliance on data to inform product strategy and design choices.

Company Website: https://www.easygenerator.com/

📝 Enhancement Note: The company culture is characterized by innovation, speed, and a strong emphasis on AI. The role of Head of Design is positioned as a pivotal one in scaling the design function within this dynamic environment.

📈 Career & Growth Analysis

Operations Career Level: This is a senior leadership role, Head of Design, signifying a significant step into organizational leadership and strategic influence within the design domain. It's a role that demands not only design expertise but also the ability to build, manage, and inspire a team.

Reporting Structure: The Head of Design will likely report to a C-level executive such as the CTO, CPO (Chief Product Officer), or CEO, given the strategic nature of the role in shaping product direction and building a function.

Operations Impact: The Head of Design will have a direct and substantial impact on the company's product strategy, user acquisition, customer retention, and overall brand perception. By elevating design craft and ensuring intuitive user experiences, they will directly contribute to the product's market differentiation and competitive edge, impacting revenue and growth.

Growth Opportunities:

• Design Function Leadership: Opportunity to build and scale a design team from its foundational stages, defining its culture, processes, and strategic impact.

• Product Strategy Influence: Play a key role in shaping the product roadmap and long-term vision, leveraging design insights to drive innovation.

• AI Design Specialization: Gain deep expertise in designing AI-first products and workflows, a highly sought-after skill set.

• Cross-functional Leadership: Develop strong partnerships with Product and Engineering leadership, enhancing overall business acumen and strategic influence.

• Scale-up Experience: Gain invaluable experience in a high-growth scale-up environment, understanding the challenges and opportunities of rapid expansion.

📝 Enhancement Note: This role offers a significant opportunity for career advancement by allowing the candidate to build a design function from the ground up and influence product strategy in an AI-focused EdTech company.

🌐 Work Environment

Office Type: The role is based in Alexandria, Egypt, and is an on-site position. This suggests a traditional office environment where in-person collaboration is valued.

Office Location(s): Alexandria, Egypt. Specific details about the office amenities or accessibility are not provided but can be assumed to be standard for a professional workplace.

Workspace Context:

• Collaborative Environment: The on-site nature implies direct, in-person interaction with colleagues, fostering spontaneous collaboration and team cohesion.

• Tools and Technology: Access to modern design tools (Figma, AI tooling) and other relevant software and hardware necessary for design work.

• Team Interaction: Opportunities for daily interaction with designers, product managers, engineers, and other key stakeholders.

Work Schedule:

• A standard full-time schedule of approximately 40 hours per week is expected.

• Given the scale-up nature of Easygenerator, flexibility may be required to adapt to evolving project needs and deadlines, common in fast-paced tech environments.

📝 Enhancement Note: The on-site requirement in Alexandria suggests a preference for in-person collaboration, which can be beneficial for team building and rapid problem-solving in a design leadership role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and experience.

• Portfolio Deep Dive: A session focused on discussing your portfolio, understanding your design process, leadership approach, and specific project outcomes. Expect to detail how you've built design functions and improved craft.

• Leadership & Strategy Interview: Discussions around your experience in team building, process definition, strategic product thinking, and how you handle ambiguity in a scale-up.

• Cross-functional Collaboration Interview: Meetings with Product and Engineering leadership to assess your ability to partner effectively, challenge constructively, and drive unified product decisions.

• Final Interview: Typically with a senior executive (CEO, CTO, or CPO) to evaluate overall fit, vision, and long-term potential.

Portfolio Review Tips:

• Showcase Leadership: Include case studies specifically detailing instances where you built or significantly evolved a design function, defined processes, or scaled a team.

• Highlight Process & Impact: For each project, clearly articulate the problem, your role, the process followed (including challenges and how you overcame them), your design decisions, and the measurable impact (e.g., improved usability, increased conversion, team efficiency).

• Demonstrate Craft: Ensure your portfolio reflects high standards in UX, interaction design, visual design, and the use of modern tools like Figma.

• Address B2B SaaS & AI: Prioritize examples from complex B2B SaaS environments. If possible, showcase experience with AI-driven features or workflows.

• Prepare to Discuss Strategy: Be ready to discuss your design philosophy, how you set quality bars, and how you see design influencing product strategy.

Challenge Preparation:

• You may be asked to analyze a specific product area, propose design improvements, or outline a strategy for building out a design system or process.

• Prepare to discuss how you would approach the unique challenges of Easygenerator's EdTech product and its AI-first strategy.

• Practice articulating your thought process clearly and concisely, focusing on user needs, business objectives, and technical feasibility.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's ability to lead, build, and execute within a product-focused, AI-driven environment. The portfolio is the cornerstone of this evaluation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary design tool for UI/UX design, prototyping, and collaboration. Mastery is essential for creating high-fidelity mockups and interactive prototypes.

• AI Tooling: Proficiency with various AI tools for design assistance, content generation, workflow automation, or data analysis is highly desirable, aligning with the company's AI-first strategy. This could include generative AI platforms, AI-powered design plugins, or specialized AI analysis tools.

• Prototyping Tools: Beyond Figma's built-in capabilities, familiarity with dedicated prototyping tools (e.g., InVision, ProtoPie) may be beneficial for complex interactions.

Analytics & Reporting:

• Product Analytics Platforms: Familiarity with tools like Google Analytics, Mixpanel, Amplitude, or similar platforms to understand user behavior and inform design decisions.

• User Research Tools: Experience with tools for user surveys, interviews, usability testing platforms, and session recording (e.g., Hotjar, UserTesting.com).

CRM & Automation:

• While not directly a design tool, understanding how design integrates with CRM systems (like Salesforce, HubSpot) and marketing automation platforms can be beneficial for a holistic product view.

• Experience with project management and collaboration tools such as Jira, Asana, or Trello is expected for workflow management.

📝 Enhancement Note: The emphasis on Figma and AI tooling is paramount. Candidates should be prepared to discuss their experience and strategic thinking around these technologies.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-First: A strong drive to leverage cutting-edge technology, particularly AI, to create impactful learning experiences and improve internal workflows.

• Craftsmanship & Quality: A deep commitment to high standards in design, user experience, and product development, aiming for elegance, clarity, and impact.

• Ownership & Accountability: Team members are expected to take initiative, own their work, and be accountable for results, a hallmark of a scale-up environment.

• Collaboration & Feedback: An open and constructive culture where feedback is valued, shared freely, and used for continuous improvement across teams.

• User-Centricity: A core belief in understanding and prioritizing user needs to build intuitive and effective learning tools.

Collaboration Style:

• Cross-functional Integration: Design is expected to work hand-in-hand with Product Management and Engineering, fostering a cohesive product development cycle.

• Constructive Challenge: An environment where ideas are debated respectfully, and teams challenge each other to achieve the best outcomes.

• Agile & Iterative: A preference for rapid iteration, continuous learning, and adaptability to changing priorities and market demands.

• Knowledge Sharing: Encouragement of sharing best practices, learnings, and insights across teams to elevate collective expertise.

📝 Enhancement Note: The culture emphasizes innovation, high standards, and collaborative execution, with a significant focus on AI integration. The Head of Design will play a crucial role in nurturing and promoting these values within the design team and across the organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Building a Design Function: Establishing design processes, standards, and a team culture from a foundational stage within a growing company.

• Balancing Leadership & Craft: Effectively managing team growth and strategic direction while remaining hands-on with critical design work.

• AI Integration: Navigating the complexities of designing with and for AI, ensuring ethical, user-friendly, and effective implementations.

• Scale-up Ambiguity: Thriving in a fast-paced, evolving environment with changing priorities and the need for rapid adaptation.

• Defining "Great Design": Establishing a unique and differentiated design identity for Easygenerator in a competitive EdTech market.

Learning & Development Opportunities:

• Design Leadership Development: Opportunities to hone skills in team building, strategic planning, and organizational design.

• AI in Design Specialization: Deepen expertise in using and designing with AI technologies, a rapidly growing field.

• Product Strategy Influence: Gain experience in shaping product roadmaps and driving strategic initiatives at a company level.

• Industry Exposure: Potential to attend EdTech and design conferences, network with industry leaders, and stay abreast of emerging trends.

• Mentorship: Opportunities to mentor junior designers and learn from senior leadership within the company.

📝 Enhancement Note: The role presents significant challenges in organizational building and strategic leadership, coupled with substantial growth opportunities in AI and design leadership within a dynamic scale-up.

💡 Interview Preparation

Strategy Questions:

• "How would you define and implement a design process that balances speed and quality in a scale-up environment?"

• "Describe your philosophy on building and scaling a design team. What are the key principles you'd establish at Easygenerator?"

• "How do you see AI impacting the future of EdTech design, and how would you leverage it at Easygenerator to create differentiated experiences?"

• "Walk me through how you would partner with Product and Engineering leadership to shape the product strategy and roadmap."

Company & Culture Questions:

• "Based on your understanding of Easygenerator, what do you see as the biggest opportunities and challenges for the design team?"

• "How would you foster a culture of constructive feedback and ownership within the design team and with cross-functional partners?"

• "How do you ensure user needs are met while balancing business objectives and technical constraints in a fast-paced environment?"

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly articulate the problem, your specific role, the process followed (discovery, ideation, iteration, execution), your design decisions and rationale, and the measurable outcomes and impact.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs and leadership initiatives (e.g., improved conversion rates, increased user satisfaction, team efficiency gains).

• Showcase Leadership & Process: Highlight examples of how you've built teams, defined processes, or improved design operations. Discuss your approach to mentorship and team development.

• Address AI & B2B SaaS: Ensure your examples showcase relevant experience with complex B2B SaaS products and, ideally, AI-driven features or workflows.

• Be Prepared for Deep Dives: Anticipate detailed questions about your design choices, trade-offs made, and how you collaborated with stakeholders.

📝 Enhancement Note: Candidates should prepare to articulate their vision for design leadership, demonstrate a strong understanding of B2B SaaS and AI design challenges, and provide concrete examples of their impact through their portfolio.

📌 Application Steps

To apply for this Head of Design position:

• Submit your application through the provided link on Ashby.

• Tailor Your Resume: Highlight leadership experience, accomplishments in building design functions, and specific expertise in B2B SaaS and AI tooling. Quantify achievements wherever possible.

• Curate Your Portfolio: Select case studies that best demonstrate your ability to lead, build teams, improve design craft, and drive product strategy in complex environments, with a strong emphasis on B2B SaaS and AI.

• Prepare Your Narrative: Practice articulating your leadership philosophy, design process, and vision for the Easygenerator design function. Be ready to discuss your approach to building and scaling teams.

• Research Easygenerator: Familiarize yourself with their product, target audience, company mission, and AI-first strategy to tailor your application and interview responses effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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