Head of Design

📍 Job Overview

Job Title: Head of Design

Company: Makeberry

Location: Ukraine (Remote OK)

Job Type: FULL_TIME

Category: Design Operations & Leadership

Date Posted: 2026-09-21T11:03:14

Experience Level: 10+ years (Senior/Executive)

Remote Status: Fully Remote (Ukraine or Poland)

🚀 Role Summary

• Lead and manage a multi-faceted design department, overseeing visual graphic, motion, product, and app design functions.

• Drive strategic direction for the design department, ensuring alignment with overall company growth objectives and performance marketing goals.

• Optimize and standardize end-to-end creative production processes for high-volume output, focusing on efficiency and quality.

• Develop and mentor a team of over 15 designers and Team Leads, fostering a high-performance culture and building a strong middle management layer.

• Collaborate cross-functionally with Marketing, Media Buying, and Product teams to ensure design initiatives directly impact key business metrics such as CTR, CPA, and ROI.

• Manage the design department's budget, resources, and strategic roadmap, communicating effectively with C-level executives on performance and needs.

📝 Enhancement Note: This role is positioned as a senior leadership opportunity, requiring a blend of strategic vision, operational excellence in design production, and strong people management skills. The emphasis on performance creatives and direct impact on media buying metrics indicates a highly data-driven and results-oriented design function, distinct from traditional brand-focused design leadership.

📈 Primary Responsibilities

• Oversee and direct the daily operations of four distinct design sub-departments: Visual Graphic & Motion Design, Motion Creators Design, Visual Graphic & Motion App Design, and Product Design.

• Set clear, measurable objectives for the design team and monitor performance against these goals, providing consistent feedback and development support.

• Recruit, onboard, and develop Team Leads, cultivating a capable mid-level management structure to ensure scalability and operational robustness.

• Strategically prioritize team workload and resource allocation, aligning design output with critical business priorities and fluctuating company needs.

• Conduct thorough analyses of existing design workflows to identify bottlenecks, inefficiencies, and areas for process improvement.

• Standardize and optimize the entire creative production pipeline, from initial brief and prioritization through to final delivery and quality assurance.

• Implement and refine a transparent task management workflow: Briefing -> Prioritization -> Assignment -> Production -> Review -> Delivery.

• Proactively plan team capacity and effectively distribute tasks, considering individual designer competencies and current workload to prevent burnout and maximize output.

• Ensure timely completion, high quality, and adherence to volume targets for all design deliverables.

• Establish and maintain rigorous quality standards specific to each of the four design specializations.

• Collaborate with media buying teams to implement and analyze A/B/n testing for creatives, identifying impactful formats and styles that drive superior CTR and conversion rates.

• Foster seamless collaboration and communication channels between the Design department and cross-functional teams including Marketing, Media Buying, Product, and others.

• Present regular performance reports to C-level executives, articulating the design function's productivity, its contribution to performance metrics, identified challenges, and resource requirements.

• Define the necessary resources for the design department and actively participate in strategic planning for its future development and expansion.

• Contribute to the overall organizational structure by defining roles, required competencies, and team compositions within the design function.

• Lead the end-to-end hiring process for designers and sub-department leads, including candidate sourcing, interviewing, and final decision-making.

• Develop and implement a structured onboarding process to effectively integrate new hires into the team and operational workflows.

• Conduct regular performance evaluations, provide constructive feedback, and guide the creation of Individual Development Plans (IDPs) for all team members.

• Drive the adoption of automation tools and AI technologies to reduce manual effort and enhance the efficiency of design processes.

• Develop and implement reusable assets such as templates, libraries, and Design Systems to accelerate creative production cycles.

• Continuously monitor the design function's overall effectiveness and proactively identify opportunities for further productivity enhancements.

• Formulate and articulate a strategic vision for the design function's evolution over the next 6-12+ months, ensuring its alignment with the company's broader strategic objectives.

• Take ownership of the design department's budget, ensuring efficient allocation and demonstrating ROI for resource requests to C-level stakeholders.

• Make informed decisions in ambiguous and data-limited situations, accepting accountability for the department's business outcomes.

• Stay abreast of evolving trends in advertising creatives, platform formats, banner networks, and native advertising, adapting team approaches accordingly.

• Manage the department's budget, including tools, stock assets, and external freelance/outsourcing support during peak demand periods.

📝 Enhancement Note: The responsibilities highlight a strong operational focus, emphasizing process optimization, performance metrics, and team management at scale. The role requires a leader who can translate creative output into tangible business results and manage a complex, multi-disciplinary design function within a fast-paced, high-volume marketing environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational background in Design, Marketing, Business Administration, or a related field is implied. The emphasis on strategic thinking and business acumen suggests that candidates with formal training in these areas will be well-positioned.

Experience:

• Minimum of 10 years of progressive experience in design, with a significant portion focused on leadership and team management.

• Proven track record of managing design teams of 15+ individuals, structured with a two-tier hierarchy (e.g., direct reports and sub-Team Leads).

• Extensive experience in performance creative production for media buying, affiliate marketing, or performance marketing, demonstrating a deep understanding of the unique demands of these sectors beyond traditional brand design.

• Demonstrated expertise in managing diverse production formats, including static graphics, full-motion video, ASO creatives for app stores, and product landing pages, with the ability to lead specialized teams for each.

• Strong understanding of key media buying metrics (CTR, CPA, CR, ROI) and the direct impact of design decisions on these performance indicators.

• Substantial experience in building and standardizing production processes for high-volume creative output (tens to hundreds of creatives per week), including a well-defined workflow from brief to delivery.

• Comprehensive experience in full-cycle people management: hiring, onboarding, performance appraisal, individual development planning (IDP), and cultivating strong Team Leads.

• Experience in shaping organizational structures by defining roles, competencies, and planning resources to support the growth of a design function.

• Ability to articulate design's value and impact in business terms to C-level executives.

• Demonstrated strategic thinking, with the capacity to develop and execute a long-term vision (6-12+ months) for the design function.

• Prior experience in high-volume performance verticals such as gambling, betting, or fintech is highly desirable. Required Skills:

• Team Leadership & Management: Proven ability to lead, mentor, and grow large, multi-disciplinary design teams.

• Performance Creative Strategy: Deep understanding of creative best practices for media buying, affiliate marketing, and performance campaigns.

• Production Process Optimization: Expertise in building, standardizing, and scaling high-volume creative production workflows.

• Metrics-Driven Decision Making: Strong grasp of performance marketing KPIs (CTR, CPA, CR, ROI) and their relationship to design output.

• Cross-Functional Collaboration: Ability to partner effectively with Marketing, Media Buying, Product, and other business units.

• Strategic Planning & Vision: Capacity to develop and execute a long-term strategy for the design function.

• People Development: Experience in hiring, onboarding, performance management, and career pathing for designers.

• Budget Management: Proficiency in managing departmental budgets and justifying resource allocation.

• Business Acumen: Ability to translate design initiatives into measurable business results and communicate effectively with senior leadership.

• Creative Production Expertise: Familiarity with static graphics, motion/video, ASO, and landing page design production.

Preferred Skills:

• ASO Creative Expertise: Experience with App Store Optimization (ASO) creatives and understanding of platform visual requirements.

• Performance Tracking Tools: Familiarity with media buying and tracking tools such as Keitaro, Voluum, at a functional level.

• AI Integration: Experience implementing AI tools to enhance creative production efficiency.

• Design System Development: Proven ability to build Design Systems or template libraries from scratch.

📝 Enhancement Note: The qualifications emphasize practical, hands-on experience in performance marketing creative production and scaling operational processes. Candidates must demonstrate a strong understanding of how design directly impacts revenue and be comfortable managing complex teams and budgets in a high-pressure environment. The "10+" years experience level suggests a need for seasoned leaders with a proven track record.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Case Studies: Showcase specific examples of performance creatives (banners, videos, landing pages) that demonstrably improved key metrics like CTR, CPA, or ROI. Quantify the impact with clear data and results.

• Process Optimization Examples: Present instances where you analyzed and improved design production workflows, leading to increased efficiency, reduced turnaround times, or higher output volume. Detail the "before" and "after" states.

• Team Management & Growth: Include examples of how you've structured, managed, and developed design teams, particularly highlighting instances of building middle management or scaling a team under your leadership.

• Cross-Functional Collaboration Projects: Demonstrate projects where design successfully collaborated with marketing, media buying, or product teams to achieve shared business objectives.

• Strategic Vision & Implementation: Provide evidence of developing and executing a strategic plan for a design function, illustrating its impact on business goals.

Process Documentation:

• Workflow Design & Optimization: Applicants should be prepared to discuss and potentially illustrate their methodologies for designing and optimizing end-to-end production workflows, emphasizing efficiency, clarity, and scalability.

• Implementation & Automation: Demonstrate experience in implementing new processes, tools, or automation solutions within a design context, detailing the challenges faced and the outcomes achieved.

• Measurement & Performance Analysis: Showcase how you establish metrics, track performance, and use data to drive continuous improvement in design operations and creative effectiveness.

📝 Enhancement Note: For a role like Head of Design in a performance-driven agency, the portfolio should focus heavily on quantifiable results and operational efficiency. Candidates need to demonstrate not just creative talent, but the ability to build and scale a high-performing, data-informed design operation. A strong emphasis on process documentation and the ability to articulate strategic improvements will be crucial.

💵 Compensation & Benefits

Salary Range:

Given the senior leadership level (Head of Design), extensive experience requirement (10+ years), and the specific industry (performance marketing agency), along with the remote nature within Ukraine/Poland, a competitive salary range is expected.

• Estimated Range: €60,000 - €100,000+ annually (or equivalent in USD/local currency).

• Explanation: This range reflects the executive nature of the role, the responsibility for managing a large team and budget, and the specialized expertise required in performance creatives. Salaries in Ukraine and Poland for senior international roles can vary, but this range aligns with industry benchmarks for such positions, especially for remote roles attracting global talent. The upper end would typically be for candidates with exceptional experience in high-growth, high-performance verticals.

Benefits:

• Professional Development Budget: Funds allocated for training, courses, and skill enhancement.

• Industry Conferences & Meetups: Sponsorship for participation in relevant industry events.

• Monthly Hobby Compensation: A monthly allowance to support personal interests and hobbies.

• Team Building & Social Events: Regular team-building activities, corporate parties, and gaming tournaments to foster camaraderie.

• Office Perks (Optional/Hybrid): Access to office amenities such as breakfast, happy hours, and massage services if working from a physical office.

• Corporate English Lessons: Support for improving English proficiency for international communication.

• Official Employment: Employment registered in Ukraine or Poland, handling all bureaucratic and documentation aspects.

• Paid Time Off: 20 days of paid annual leave, plus paid sick leave and national holidays.

• Medical Insurance: Comprehensive health insurance coverage.

• Psychological Support: Compensation for consultations with psychologists via the Pleso platform.

• Career Development: Transparent career progression paths, regular performance and salary reviews, and mentorship programs.

• Company Merchandise: Branded merchandise and gifts for significant life events.

Working Hours:

The standard working hours are likely to be 40 hours per week, aligning with full-time employment. However, given the leadership nature of the role and the remote work arrangement, there may be an expectation of flexibility to accommodate global team collaboration, urgent project needs, and strategic planning sessions, particularly when interacting with different time zones.

📝 Enhancement Note: The salary estimate is based on industry research for senior design leadership roles in Eastern Europe, considering the remote nature and the specialized demands of performance marketing. The benefits package is comprehensive, offering a mix of professional growth, well-being, and financial support, which is attractive for senior talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising (Full-Cycle Agency)

Company Size: While not explicitly stated, the mention of a "Design Human-Centered department" with multiple sub-departments and a need to hire/develop Team Leads suggests a significant organizational size, likely 100-500+ employees. The active growth indicates a dynamic and expanding company.

Founded: The company was founded with a mission to help brands grow, scale, and stand out in competitive markets by combining strategy, analytics, creativity, and technology. They emphasize delivering powerful marketing with measurable business results, eschewing generic solutions.

Team Structure:

• Design Department: A large, structured department divided into four specialized areas (Visual Graphic & Motion, Motion Creators, Visual Graphic & Motion App, Product Design), each potentially led by a Team Lead. The Head of Design oversees this entire structure, reporting to senior leadership (C-level).

• Cross-Functional Collaboration: The design team works closely with Marketing, Media Buying, and Product teams, requiring strong communication and integration to achieve shared performance goals.

• Management Hierarchy: The role requires building a strong "middle management" layer, indicating a clear reporting structure from individual contributors to Team Leads, and then to the Head of Design.

Methodology:

• Data-Driven Marketing: The agency prides itself on delivering "powerful marketing that yields real, measurable business results," emphasizing analytics and strategic approaches.

• Performance-Focused: A core tenet is generating measurable business outcomes, directly linking creative efforts to performance metrics like CTR, CPA, and ROI.

• Process Optimization: A continuous focus on analyzing and refining workflows to enhance efficiency and output quality is evident in the role's responsibilities.

• Human-Centered Design: While the role is Head of Design, the department is described as "Design Human-Centered," suggesting an approach that values user experience and creative excellence, even within a performance-driven context.

Company Website: https://career.upstars.com

📝 Enhancement Note: Makeberry positions itself as a results-oriented, data-driven marketing agency. The Head of Design role is central to this mission, requiring a leader who can bridge creative strategy with tangible business impact. The emphasis on "no template solutions" suggests an innovative and adaptable work environment.

📈 Career & Growth Analysis

Operations Career Level: This is an executive-level position, Head of Design, overseeing a significant department within a growing agency. It represents a senior leadership role with broad strategic and operational responsibilities, impacting the company's core service delivery and revenue generation through effective creative output.

Reporting Structure: The Head of Design will report directly to C-level executives (e.g., CEO, Chief Creative Officer, or Chief Marketing Officer), indicating high visibility and direct influence on company strategy. They will, in turn, manage multiple Team Leads who oversee specialized design teams.

Operations Impact: The Head of Design's impact is critical and directly tied to the company's revenue and client success. By optimizing creative production, improving performance metrics through design, and ensuring high-quality output, this role directly influences client acquisition costs, conversion rates, and overall campaign ROI, which are key performance indicators for a marketing agency.

Growth Opportunities:

• Strategic Leadership Expansion: Potential to expand the scope of responsibility beyond design to encompass broader marketing strategy or product development oversight.

• Departmental Growth & Scaling: Opportunity to lead the continued growth and evolution of the design function, potentially establishing new specializations or entering new market verticals.

• Executive Team Contribution: Deeper involvement in company-wide strategic planning, business development, and executive decision-making.

• Industry Influence: Becoming a recognized leader in performance creative strategy and design operations, potentially through speaking engagements or industry publications.

• Mentorship & Leadership Development: Developing future leaders within the design department and across the organization.

📝 Enhancement Note: This role offers significant career progression potential within a high-growth agency environment. The opportunity to shape a critical function and directly influence business outcomes makes it a compelling position for experienced design leaders looking to make a substantial impact.

🌐 Work Environment

Office Type: The company offers flexibility, allowing employees to choose between a comfortable physical office or working remotely. This hybrid approach caters to diverse working preferences.

Office Location(s): While the role is remote-first, the company mentions official employment registration in Ukraine or Poland. This implies potential office hubs or support structures within these regions, offering flexibility for those who prefer or can access physical workspaces. The specific office locations are not detailed but are implied to be available for those who opt for them.

Workspace Context:

• Flexibility: The choice between remote and office-based work allows for a personalized workspace that best suits individual productivity and comfort.

• Collaborative Tools: Remote work necessitates robust digital collaboration tools. The company likely utilizes platforms for project management, communication, and design collaboration to ensure seamless teamwork.

• Technology & Resources: Employees can expect access to necessary design software, project management tools, and potentially hardware, whether working remotely or in the office. The mention of AI tools and Design Systems suggests a forward-thinking approach to technology adoption.

• Team Interaction: Despite remote options, the company fosters a sense of community through team-building events, happy hours, and gaming tournaments, ensuring opportunities for social interaction and team bonding.

Work Schedule:

Standard working hours are likely 40 hours per week. However, the remote-first nature and global client base may necessitate flexibility to accommodate different time zones for meetings and urgent project needs. The company's focus on results suggests a performance-oriented culture where outcomes are prioritized.

📝 Enhancement Note: The emphasis on flexibility (remote/office) and support for employees' well-being (hobby compensation, psychological support) indicates a modern, employee-centric work environment. The ability to work from Ukraine or Poland for official employment is a key logistical benefit for candidates in these regions.

📄 Application & Portfolio Review Process

Interview Process: The interview process is likely to be multi-stage, designed to assess strategic thinking, operational expertise, leadership capabilities, and cultural fit.

• Initial Screening: A review of CV and portfolio, potentially followed by a brief call with HR or a recruiter to assess basic qualifications and cultural alignment.

• Hiring Manager Interview: An in-depth discussion with the direct hiring manager (likely a C-level executive) to evaluate strategic vision, leadership philosophy, and operational approach. This stage will focus heavily on the candidate's experience managing large teams and driving performance.

• Team/Peer Interviews: Meetings with key stakeholders, including Team Leads, and potentially members of other departments (Marketing, Media Buying) to assess collaboration skills, communication style, and team fit.

• Case Study/Presentation: Candidates may be asked to present a detailed case study from their portfolio, focusing on a complex challenge, their strategic approach, operational execution, and measurable results. This is where the portfolio is crucial.

• Final Executive Interview: A concluding interview with a senior executive to finalize the decision and discuss long-term vision and integration into the company's leadership team.

Portfolio Review Tips:

• Quantify Everything: For each project, clearly state the objective, your role, the actions taken, and the quantifiable results (e.g., "Increased CTR by 25%", "Reduced CPA by 15%", "Scaled production by 50%").

• Showcase Process: Detail your methodology for problem-solving, workflow optimization, and team management. Use diagrams or flowcharts where appropriate to illustrate complex processes.

• Highlight Leadership: Include examples demonstrating your ability to lead, mentor, and develop teams. Showcase how you've built strong middle management or scaled teams effectively.

• Performance Focus: Emphasize your understanding of performance marketing metrics and how design directly contributes to them. Avoid purely aesthetic or brand-focused projects unless they clearly link to performance outcomes.

• Tailor to the Role: Ensure your portfolio examples directly address the requirements of the Head of Design role at Makeberry, particularly regarding performance creatives, high-volume production, and team leadership.

• Conciseness and Clarity: While detailed, your presentation should be clear, concise, and easy to follow. Prepare a narrative that tells a compelling story about your achievements.

Challenge Preparation:

• Strategic Design Operations: Be prepared to discuss how you would approach optimizing the design workflow for high-volume performance creatives, addressing potential bottlenecks, and implementing new technologies like AI.

• Team Leadership Scenarios: Anticipate questions about managing underperforming team members, resolving conflicts between teams, hiring and developing talent, and fostering a positive team culture.

• Business Impact Articulation: Practice articulating how design directly contributes to key business metrics (CTR, CPA, ROI) and how you would report this impact to C-level executives.

• Budget Management & Resource Allocation: Be ready to discuss your approach to budget planning, resource allocation, and justifying investments in design tools or personnel.

• Trend Analysis: Demonstrate awareness of current trends in digital advertising, creative formats, and design tools relevant to performance marketing.

📝 Enhancement Note: The application process will heavily scrutinize a candidate's ability to demonstrate tangible business impact through design operations. A well-curated portfolio that quantifies results and showcases operational expertise is paramount for success in this role.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency with industry-standard design tools is expected. This would include:

  • Adobe Creative Suite: Photoshop, Illustrator, After Effects (essential for graphic and motion design).
  • Figma/Sketch/Adobe XD: For UI/UX and Product Design, especially if ASO creatives or landing pages are involved.

• Motion Graphics/Video Editing: Adobe Premiere Pro, DaVinci Resolve (depending on the depth of motion design work).

• Project Management: Tools like Jira, Asana, Trello, Monday.com, or similar for managing workflows, tasks, and team assignments.

• Collaboration & Communication: Slack, Microsoft Teams, Google Workspace for internal team communication and collaboration.

Analytics & Reporting:

• Performance Analytics: Google Analytics, Adobe Analytics (for website/landing page performance).

• Ad Platform Analytics: Native analytics from platforms like Facebook Ads Manager, Google Ads, TikTok Ads Manager, etc., for creative performance tracking.

• Data Visualization Tools: Tableau, Power BI, or similar for creating dashboards and reports on creative performance and team productivity.

• A/B Testing Platforms: Tools integrated with ad platforms or dedicated A/B testing software for creative optimization.

CRM & Automation:

• CRM (Potentially): While not directly a CRM role, understanding how design integrates with CRM for lead generation or customer engagement might be relevant, e.g., Salesforce, HubSpot.

• Marketing Automation Tools: Familiarity with how design assets are utilized within platforms like HubSpot or Marketo could be beneficial.

• Tracking & Analytics Tools: Mentioned preferred skills include tools like Keitaro, Voluum, which are crucial for performance marketing tracking and attribution.

• AI Tools for Design: Candidates are expected to be aware of and potentially implement AI tools for image generation, content creation, workflow automation, or design asset optimization.

📝 Enhancement Note: The technology stack emphasizes tools for high-volume creative production, performance tracking, and cross-functional collaboration. A strong understanding of analytics and how design impacts performance metrics is critical, along with familiarity with emerging AI tools for creative workflows.

👥 Team Culture & Values

Operations Values:

• Performance & Results-Oriented: A core value is delivering measurable business outcomes. Design decisions are expected to be data-informed and directly contribute to KPIs like CTR, CPA, and ROI.

• Efficiency & Optimization: Continuous improvement of processes, workflows, and resource utilization is highly valued. The company seeks to maximize output and minimize waste.

• Data-Driven Decision Making: Reliance on analytics and testing (A/B/n) to inform creative strategy and production choices. Gut instinct is secondary to empirical evidence.

• Collaboration & Integration: Strong emphasis on seamless teamwork across departments (Design, Marketing, Media Buying, Product) to achieve unified business goals.

• Growth & Development: Commitment to the professional growth of employees, including mentorship, training, and career pathing.

• Innovation & Adaptability: Staying ahead of market trends, adopting new technologies (like AI), and adapting creative approaches to evolving platforms and user behaviors.

Collaboration Style:

• Cross-Functional Synergy: A highly integrated approach where design functions as a partner to marketing and media buying, not an isolated department.

• Transparent Communication: Open and honest dialogue is encouraged, especially between different teams and management levels, facilitated by tools like Slack.

• Feedback-Driven Improvement: A culture that embraces constructive feedback, both in terms of creative output and process efficiency, to foster continuous learning and adaptation.

• Agile & Responsive: The ability to pivot quickly based on performance data and market changes is essential, requiring a flexible and responsive collaboration style.

• Shared Ownership: While roles are defined, there's an underlying expectation of shared responsibility for achieving overall business objectives.

📝 Enhancement Note: The culture at Makeberry is clearly geared towards high performance, data-driven decision-making, and continuous improvement within a collaborative framework. The Head of Design must embody these values and foster them within their team.

⚡ Challenges & Growth Opportunities

Challenges:

• Scaling High-Volume Production: Managing and growing a design team to consistently produce hundreds of high-quality performance creatives per week while maintaining quality and efficiency.

• Balancing Creative Excellence with Performance Metrics: Ensuring that creative output is not only visually appealing but also highly effective in driving specific marketing KPIs. This requires a deep understanding of both design principles and performance marketing strategy.

• Managing Diverse Creative Needs: Overseeing four distinct design specializations requires a broad understanding of each area's unique demands and the ability to manage specialized teams effectively.

• Data Interpretation & Action: Translating complex performance data and A/B testing results into actionable design strategies and production adjustments.

• Cross-Departmental Alignment: Ensuring consistent communication and alignment with Marketing, Media Buying, and Product teams, who may have competing priorities or different performance metrics.

• Adopting Emerging Technologies: Integrating new tools, especially AI, into established workflows and training the team to leverage them effectively without compromising quality or creativity.

Learning & Development Opportunities:

• Strategic Leadership Development: Opportunities to hone executive-level strategic planning, budget management, and C-level communication skills.

• Performance Marketing Expertise: Deepening knowledge of performance marketing verticals, media buying strategies, and the evolving landscape of digital advertising creatives.

• Team Building & Organizational Design: Gaining experience in structuring, scaling, and optimizing large creative departments, including developing leadership capabilities within the team.

• Technology Adoption & Innovation: Leading the charge in adopting and integrating cutting-edge design tools, automation, and AI technologies into production workflows.

• Industry Exposure: Participation in conferences and meetups provides exposure to broader industry trends, best practices, and networking opportunities.

📝 Enhancement Note: The challenges are significant and reflect the demanding nature of a fast-paced, performance-driven marketing agency. Successfully navigating these will require strong operational acumen, strategic foresight, and exceptional leadership. The growth opportunities are substantial, offering a clear path for career advancement.

💡 Interview Preparation

Strategy Questions:

• "How would you approach optimizing the production workflow for our performance creative team, aiming to increase output by 30% within the next six months while maintaining quality?"

  • Preparation: Focus on process mapping, identifying bottlenecks, proposing specific workflow improvements (e.g., batching tasks, implementing templates, leveraging AI), and outlining a phased implementation plan with clear metrics for success.

• "Describe your experience in developing and managing a two-tier design leadership structure. What are the key challenges, and how do you ensure effective communication and alignment throughout the hierarchy?"

  • Preparation: Detail your approach to hiring, training, and empowering Team Leads. Discuss strategies for cascading goals, providing feedback, and fostering accountability across different management levels.

• "How do you ensure that design decisions directly contribute to key performance marketing metrics like CTR and CPA? Provide a specific example of a time you used data to drive design strategy and achieved measurable results."

  • Preparation: Prepare a compelling case study that clearly outlines the problem, your data-driven approach, the design solution, and the quantifiable impact on performance metrics. Be ready to discuss the specific metrics and your analytical process. Company & Culture Questions:

• "Makeberry emphasizes delivering measurable business results. How do you see the Head of Design role contributing to this core company value, beyond just delivering creative assets?"

  • Preparation: Connect your responsibilities to revenue generation, client acquisition costs, and overall business success. Emphasize your role in strategic planning and performance optimization.

• "Our design department is structured into four distinct functions. How would you foster a cohesive team culture and ensure effective collaboration among these specialized groups, as well as with other departments like Media Buying and Marketing?"

  • Preparation: Discuss strategies for cross-functional communication, shared goal setting, and promoting a unified team identity. Highlight your experience in building bridges between creative and performance-oriented teams.

• "How do you measure the overall effectiveness and ROI of a design function? What key performance indicators would you track and report to C-level executives?"

  • Preparation: Be ready to discuss a dashboard of relevant KPIs, including output volume, turnaround time, quality scores, impact on media buying metrics, team productivity, and budget efficiency. Portfolio Presentation Strategy:

• Narrative Structure: Frame your portfolio presentation as a story. Start with the challenge or objective, detail your strategic approach and execution, and conclude with the measurable results and key learnings.

• Focus on Impact: Prioritize case studies that showcase significant business impact and quantifiable improvements in performance metrics.

• Process Visualization: Use visual aids (flowcharts, diagrams) to illustrate your process optimization efforts and workflow management.

• Leadership Evidence: Clearly highlight your role in team management, development, and strategic decision-making within each case study.

• Conciseness: Be mindful of time. Prepare a concise overview and be ready to dive deeper into specific projects upon request.

• Adaptability: Be prepared to tailor your presentation based on the interviewer's specific interests and questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strategic leadership, operational efficiency, and a deep understanding of performance marketing. Candidates must be able to articulate their value in terms of tangible business results and effective team management.

📌 Application Steps

To apply for this operations position:

• Submit Your Application: Utilize the provided application link on the company's career portal.

• Tailor Your Resume: Optimize your resume to highlight keywords and responsibilities directly matching the job description, particularly focusing on "performance marketing," "creative production," "team leadership (15+ people)," "process optimization," "budget management," and specific industry experience (gambling, fintech, betting). Quantify achievements with numbers and metrics.

• Curate Your Portfolio: Select 3-5 of your strongest case studies that best demonstrate your ability to manage large design teams, optimize high-volume production workflows, and drive measurable performance marketing results. Ensure each case study clearly outlines the problem, your solution, your role, and the quantifiable impact.

• Prepare a Presentation: Practice presenting your portfolio and answering potential interview questions, focusing on articulating your strategic approach, operational methodology, and leadership philosophy. Be ready to discuss specific examples of process improvements and performance gains.

• Research Makeberry: Understand the company's mission, values, and approach to marketing. Be prepared to discuss how your experience and leadership style align with their performance-driven culture and client-focused methodology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.