Growth Designer — Paid Creative, Brand & Web UX (Remote Part-Time; backed by Y Combinator, $5M+ ARR, $23M+ raised)

📍 Job Overview

Job Title: Growth Designer — Paid Creative, Brand & Web UX

Company: Legion Health

Location: Remote (United States)

Job Type: Part-time Independent Contractor

Category: Growth Design / Paid Creative / Brand / Web UX

Date Posted: 2026-09-25

Experience Level: Mid-Level (Implied by portfolio requirements and scope)

Remote Status: Fully Remote

🚀 Role Summary

• Drive patient acquisition and conversion through compelling paid creative, cohesive brand identity, and intuitive web UX.

• Develop and execute growth-focused design strategies, translating performance insights and user feedback into actionable experiments.

• Elevate the visual brand across all growth surfaces, ensuring clarity, trust, and a seamless user journey from initial impression to patient conversion.

• Leverage AI-native design tools to accelerate concept exploration, prototyping, and production, enhancing both speed and creative output.

• Build and maintain reusable design systems and templates to empower the broader team and ensure consistency across growth initiatives.

📝 Enhancement Note: This role is positioned as a part-time independent contractor, emphasizing a hands-on, execution-driven approach with a strong focus on tangible design outputs for growth marketing and user experience. The "AI-native design" expectation suggests a need for candidates comfortable with and proficient in leveraging emergent AI tools within the design workflow.

📈 Primary Responsibilities

• Develop and conceptualize paid-creative strategies, including compelling hooks and visual directions for platforms such as Meta and TikTok.

• Design high-quality ad variants, creator briefs, and landing pages that effectively communicate Legion Health's value proposition and drive patient engagement.

• Optimize key website journeys to simplify understanding, build trust, and facilitate confident patient conversion.

• Enhance Legion Health's visual brand identity across growth channels, focusing on typography, layout, imagery, color, hierarchy, and trust signals.

• Translate campaign performance data, user feedback, and growth priorities into clear design hypotheses for a continuous experimentation cycle.

• Create and maintain reusable design templates, components, and lightweight brand guidelines to streamline future creative and landing-page development.

• Deliver implementation-ready design assets in Figma, with potential use of Framer or Webflow, and collaborate closely with web and engineering teams through launch and iteration.

• Integrate AI-native design tools throughout the design process, from concepting to iteration, to boost speed and expand creative exploration.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who is not only visually skilled but also strategically minded, with a direct impact on marketing performance and patient conversion funnels. The emphasis on AI tools suggests a forward-thinking approach to design execution.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio demonstrating relevant skills is paramount.

Experience: Proven experience in growth design, paid creative, brand development, and web UX, with a track record of driving conversion and improving user journeys. Experience with AI-native design tools is a key differentiator.

Required Skills:

• Exceptional visual craft in typography, layout, hierarchy, imagery, and brand systems.

• Strong UX judgment and experience designing intuitive web flows.

• Proficiency in Figma; experience with Framer or Webflow is highly beneficial.

• Demonstrated ability to translate audience insights or growth briefs into multiple creative concepts and testable variants.

• Comfort using qualitative feedback and quantitative performance data to inform design improvements.

• Proven experience utilizing AI-native creative and design tools to enhance speed, range, or quality of work.

• Excellent written communication, low ego, high ownership, and proficiency in asynchronous collaboration. Preferred Skills:

• Experience in healthcare or other trust-sensitive consumer categories.

• Experience designing direct-response creative or UGC briefs.

• Motion design capabilities.

📝 Enhancement Note: The requirements prioritize a demonstrable portfolio and practical skills over formal education, emphasizing hands-on experience and the ability to deliver measurable results. The explicit mention of AI tools signifies their importance in the evaluation process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase beautiful homepages or landing pages with a clear focus on user flow and conversion optimization.

• Include examples of intuitive web flows that demonstrate a deep understanding of user journey mapping.

• Present brand creative work that highlights visual identity and its application across different growth surfaces.

• Clearly articulate your personal contribution to each project and the specific results or impact achieved.

• Demonstrate the effective use of AI tools in your design process and their contribution to project outcomes. Process Documentation:

• Detail how you translate growth briefs and performance data into design hypotheses and actionable experiments.

• Illustrate your approach to improving clarity, trust, and conversion performance through iterative design.

• Show how you build and maintain reusable design systems, templates, and lightweight brand guidance for efficiency.

• Provide examples of collaboration with cross-functional teams (e.g., paid media, web implementation) to bring designs to life and iterate post-launch.

📝 Enhancement Note: The portfolio is a critical component, requiring candidates to demonstrate not only aesthetic skill but also strategic thinking, data-informed decision-making, and the practical application of AI tools within a growth context.

💵 Compensation & Benefits

Salary Range: $50–$125 per hour. This range is based on the provided data and reflects significant variability based on portfolio quality, relevant experience, speed of execution, and the scope of work.

Benefits: As an independent contractor, this engagement does not include traditional employee benefits such as health insurance, paid time off, retirement plans, equity, or bonuses.

Working Hours: Approximately 15–25 hours per week, with flexibility to scale up during critical periods like major launches or site overhauls. A reliable overlap with Pacific Time business hours is required for effective collaboration.

📝 Enhancement Note: The salary range is broad, indicating that candidates with exceptional portfolios and specialized skills (especially in AI-native design and healthcare) could command the higher end. The contractor status means compensation is directly tied to hourly rate and hours worked, without the typical benefits package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology (specifically AI-driven healthcare delivery). Legion Health is focused on revolutionizing healthcare through AI infrastructure, starting with psychiatry, aiming for autonomous medical care.

Company Size: The company description mentions "tens of thousands of total visits in just 2 years" and backing from Y Combinator, indicating a fast-growing startup environment, likely in the Seed to Series A/B stage of funding.

Founded: Founded recently, as evidenced by rapid growth and early-stage funding, with a focus on building from first principles.

Team Structure:

• The Growth Designer will likely work closely with a small, agile team, reporting to a Head of Growth, Marketing Lead, or potentially a Founder, given the part-time and independent contractor nature of the role.

• Collaboration will be highly cross-functional, involving Consumer Growth, paid media specialists, SEO experts, web implementation partners, and the founding team.

• The team operates with a high degree of autonomy and asynchronous communication, typical of remote-first, fast-paced startups. Methodology:

• Data-driven decision-making is central, with a focus on leveraging performance insights and user feedback to drive design experiments.

• AI-native methodologies are a core expectation, integrating AI tools into the design and creative process to enhance efficiency and output.

• Lean and iterative approaches are likely employed, focusing on rapid prototyping, testing, and deployment to accelerate learning and impact.

Company Website: https://legionhealth.com

📝 Enhancement Note: Legion Health presents itself as an innovative, AI-forward company disrupting the healthcare industry. The culture likely values speed, innovation, data-driven insights, and independent problem-solving, making it an exciting environment for a growth-oriented designer.

📈 Career & Growth Analysis

Operations Career Level: This role is mid-level within a specialized design function, focusing on growth and user acquisition. It's an independent contributor role, not a management track.

Reporting Structure: The Growth Designer will report to a marketing or growth lead, or potentially a founder, in an independent contractor capacity.

Operations Impact: The Growth Designer's work will have a direct and measurable impact on Legion Health's patient acquisition, conversion rates, and overall growth trajectory. This role is critical for translating marketing efforts into tangible patient outcomes and revenue generation.

Growth Opportunities:

• Skill Expansion: Deepen expertise in AI-native design tools, advanced paid creative strategies, and conversion rate optimization (CRO) within a high-growth healthcare context.

• Portfolio Development: Build a robust portfolio with case studies demonstrating significant impact on patient acquisition and revenue for a Y Combinator-backed startup.

• Strategic Input: Contribute directly to the strategic direction of Legion Health's consumer-facing growth initiatives and brand development.

• Potential for Increased Scope: As Legion Health grows, there may be opportunities to scale hours or take on more complex design challenges, though this is a contract role.

📝 Enhancement Note: While this is a part-time contract role, the opportunity lies in the high-impact nature of the work, the cutting-edge technology (AI in healthcare), and the potential to shape the growth trajectory of a well-funded startup. The growth is primarily in skill development and portfolio enhancement rather than traditional career progression within the company.

🌐 Work Environment

Office Type: Fully Remote. This is an independent contractor role with no requirement for physical office presence.

Office Location(s): While the job is remote within the United States, the company has a presence in Austin, Texas. However, the role requires overlap with Pacific Time business hours, suggesting a distributed team that prioritizes asynchronous work and remote collaboration.

Workspace Context:

• The designer will be expected to manage their own remote workspace and ensure reliable internet connectivity.

• Collaboration will primarily occur through digital tools like Slack, Figma, and video conferencing.

• Access to company-specific design assets, brand guidelines, and performance analytics dashboards will be provided as needed.

Work Schedule: The role requires approximately 15-25 hours per week, with flexibility. However, a consistent overlap with Pacific Time business hours is essential for real-time communication and collaboration on urgent tasks or during key launch periods. This means the designer will need to structure their work week to accommodate these overlapping hours.

📝 Enhancement Note: The remote, independent contractor setup offers significant flexibility but requires strong self-discipline, proactive communication, and the ability to manage one's own schedule effectively to meet project deadlines and collaboration needs.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, focusing on resume and portfolio link. Candidates will be assessed for alignment with the required skills and experience.

• Portfolio Review & Discussion: A deep dive into the candidate's portfolio, discussing specific projects, their role, design process, results, and the use of AI tools. This may involve a short presentation.

• Skills Assessment/Design Challenge: Potentially a small, practical design exercise or a case study presentation to evaluate problem-solving skills, creative thinking, and strategic approach to a growth-related challenge.

• Founder/Team Interview: Discussion with founders or key team members to assess cultural fit, communication style, ownership, and alignment with Legion Health's mission.

Portfolio Review Tips:

• Highlight AI Integration: Clearly showcase how AI tools were used in specific projects and the tangible benefits they provided (e.g., faster iteration, broader concept exploration, enhanced quality).

• Focus on Impact: For each project, clearly articulate the problem, your solution, your specific contribution, and the measurable results (e.g., conversion lift, engagement increase, efficiency gains). Use metrics wherever possible.

• Demonstrate Journey Mapping: Include examples that visually map out user journeys and explain how your designs facilitated a smoother, more effective path from awareness to conversion.

• Showcase Visual Craft: Ensure your portfolio reflects exceptional visual design skills, attention to detail in typography, layout, and branding.

• Contextualize Your Work: Briefly explain the context of each project, including the target audience, platform, and business objective.

Challenge Preparation:

• Be prepared to discuss your design process for paid creative, landing pages, and website UX.

• Think about how you would approach designing for a trust-sensitive industry like healthcare, especially with AI integration.

• Practice articulating your hypotheses for A/B tests and how you would measure success.

• Prepare to discuss your experience working independently and collaborating asynchronously.

📝 Enhancement Note: The interview process will heavily scrutinize the portfolio, with a particular emphasis on demonstrating the practical application and impact of AI tools in the design workflow. Candidates should be ready to defend their design decisions with data and strategic rationale.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including UI design, prototyping, and component creation.

• Framer: Experience is helpful for more advanced prototyping and potentially web implementation.

• Webflow: Experience is beneficial for direct web implementation and landing page creation.

Analytics & Reporting:

• Candidates should be comfortable interpreting data from platforms like Meta Ads Manager, Google Analytics, or similar tools to inform design decisions and measure experiment success. CRM & Automation:

• While not a primary design tool, understanding how designs integrate into marketing automation or CRM workflows can be beneficial. AI & Creative Tools:

• Figma AI: Expected to be used for concept generation, asset creation, etc.

• Image/Video Generation Tools: Proficiency with tools like Midjourney, Stable Diffusion, DALL-E, or similar for creating ad assets and visual content.

• Other AI-powered design assistants or plugins.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. A strong understanding and demonstrated use of AI-native design and creative tools are critical differentiators for this role, as they are explicitly called out as an expectation.

👥 Team Culture & Values

Operations Values:

• Innovation & AI-Forward: A strong belief in leveraging cutting-edge technology, particularly AI, to redefine healthcare delivery and operations.

• Data-Driven Decisions: Commitment to using performance metrics and user insights to guide strategy and measure impact.

• High Ownership & Autonomy: Expectation that individuals take full responsibility for their work, drive projects forward independently, and communicate proactively.

• Speed & Agility: A fast-paced environment that values rapid iteration, quick learning, and the ability to adapt to changing priorities.

• Trust & Empathy: Essential in healthcare, ensuring that all design and communication efforts build trust with patients and reflect empathy for their needs.

Collaboration Style:

• Asynchronous First: Reliance on digital communication tools (Slack, email, project management software) for most interactions, requiring clear, concise written communication.

• Cross-Functional Partnership: Close collaboration with marketing, paid media, SEO, engineering, and founders, necessitating clear articulation of design rationale and needs.

• Feedback-Oriented: Openness to constructive criticism and iterative feedback to refine designs and improve outcomes.

• Outcome-Focused: A shared commitment to achieving measurable growth targets and improving the patient experience.

📝 Enhancement Note: The culture appears to be typical of a well-funded, ambitious tech startup: fast-paced, innovative, data-driven, and highly collaborative across functions, with a strong emphasis on individual ownership and the strategic use of technology like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Exploration with Quality: Effectively integrating AI tools to enhance speed and creativity without compromising design quality or brand integrity.

• Trust-Sensitive Industry: Designing for healthcare requires a high degree of professionalism, clarity, and trust-building, which can be more complex than other consumer categories.

• Rapid Iteration and Experimentation: Keeping pace with a high volume of A/B tests and creative variations while maintaining design excellence.

• Remote Collaboration Dynamics: Navigating asynchronous communication and ensuring seamless collaboration with a distributed team.

• Defining and Measuring Success: Clearly defining KPIs for design experiments and accurately attributing impact to design contributions.

Learning & Development Opportunities:

• AI Design Mastery: Becoming an expert in leveraging a suite of AI tools for creative ideation, asset generation, and rapid prototyping.

• Growth Marketing Expertise: Gaining deep insights into direct-response marketing, paid media creative strategies, and conversion rate optimization.

• Healthcare UX Specialization: Developing expertise in designing for trust-sensitive industries and complex patient journeys.

• Portfolio Building: Creating a strong track record of impactful growth design work for a high-profile startup.

• Strategic Contribution: Having a direct influence on the growth strategy and brand perception of Legion Health.

📝 Enhancement Note: The role offers significant opportunities for professional development in cutting-edge design technologies and growth marketing strategies, set against the backdrop of a rapidly evolving and impactful industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI design tools to significantly improve the speed or creative range of a project. What was the outcome?" (Prepare a specific case study)

• "How would you approach designing a landing page for a new psychiatry service, focusing on building trust and encouraging conversion for potential patients?" (Outline your process and key design considerations)

• "Walk us through a successful paid creative campaign you designed. What was the hypothesis, what did you create, and how did you measure its success?" (Prepare to discuss metrics and learnings) Company & Culture Questions:

• "What interests you about Legion Health's mission to use AI for healthcare delivery?" (Connect your passion to their vision)

• "How do you approach working independently and managing your time to meet deadlines in a remote, asynchronous environment?" (Highlight your organizational skills and self-discipline)

• "What are your thoughts on the ethical considerations of using AI in healthcare design and communication?" (Demonstrate thoughtful consideration) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest, most relevant growth/UX projects. For each, clearly state the objective, your role, the challenge, your solution (highlighting AI use), and the quantifiable results.

• Show, Don't Just Tell: Use visuals effectively to showcase your design craft and the user journeys you've mapped.

• Narrative of Growth: Frame your case studies around the journey from problem to solution to impact, emphasizing how your design choices drove growth and conversion.

• Be Ready for Deep Dives: Anticipate detailed questions about your process, decision-making, and specific contributions to each project, especially regarding AI tool usage.

📝 Enhancement Note: Preparation should focus on showcasing a blend of strong visual and UX skills, strategic thinking for growth, practical application of AI tools, and the ability to thrive in a remote, fast-paced, and impact-driven environment.

📌 Application Steps

To apply for this Growth Designer position:

• Submit your application through the provided link on Ashby, ensuring your resume and portfolio are up-to-date and easily accessible.

• Tailor Your Portfolio: Curate your portfolio to prominently feature projects demonstrating expertise in paid creative, landing page design, web UX, and crucially, the application of AI-native design tools. Highlight quantifiable results and your specific contributions.

• Optimize Your Resume: Ensure your resume clearly articulates your experience in growth design, paid media creative, brand development, and web UX. Use keywords from the job description, especially "Growth Design," "Paid Creative," "Web UX," and "AI-native design."

• Prepare Your Narrative: Be ready to articulate your design process, your strategic approach to growth challenges, your experience with AI tools, and your understanding of Legion Health's mission during potential interviews.

• Research Legion Health: Familiarize yourself with Legion Health's services, funding, mission, and recent achievements (like regulatory authorization for AI prescription) to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.