Graphic Designer — Whiskware & EcoBrite

📍 Job Overview

Job Title: Graphic Designer — Whiskware & EcoBrite

Company: Trove Brands

Location: Lehi, Utah, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: 2026-06-10T22:47:46

Experience Level: Mid-Level (Level II or III)

Remote Status: On-site

🚀 Role Summary

• This role is central to developing and executing compelling brand identities for Trove Brands' Whiskware and EcoBrite product lines, impacting both physical and digital customer touchpoints.

• You will be responsible for the end-to-end design process of packaging systems, ensuring brand consistency and technical accuracy from concept to production-ready files.

• A key aspect of this position involves leveraging AI tools for image generation, enhancement, and iteration to support creative asset development and scalable asset libraries.

• This role requires strong collaboration with cross-functional teams, including marketing, product development, R&D, and operations, to ensure designs meet functional, technical, and brand requirements.

📝 Enhancement Note: This role is specifically for a Graphic Designer with a focus on brand identity development, packaging systems, and integrating emerging AI technologies into the design workflow. The 'Level II or III' designation suggests a need for proven experience and a degree of autonomy in project execution, with potential for mentorship or leading smaller initiatives depending on the chosen level. The emphasis on Whiskware & EcoBrite indicates a need to understand and adapt to the specific brand aesthetics and market positioning of these product lines within the larger Trove Brands portfolio.

📈 Primary Responsibilities

• Design, develop, and execute comprehensive packaging systems from initial concept through final production, ensuring strict adherence to brand guidelines and production specifications.

• Create production-ready design files, meticulously managing deadlines, print specifications, color standards, and final artwork submissions.

• Build, retouch, and manage a diverse range of image assets, including advanced photo processing, compositing, and precise color correction to achieve high-quality visual standards.

• Proactively generate and refine visual assets using AI tools, such as image generation platforms, enhancement software, background creation tools, and iterative design processes.

• Develop and maintain scalable asset libraries for product imagery, packaging elements, and marketing collateral to ensure brand consistency and efficient asset retrieval.

• Collaborate effectively with marketing, product development, R&D, operations, and external vendors to ensure all designs meet defined functional, technical, and brand requirements.

• Prepare and finalize design files for print and manufacturing, actively partnering with vendors to troubleshoot and resolve any production-related issues.

• Maintain and continuously evolve brand standards across all packaging and visual systems to ensure a cohesive and impactful brand presence.

• Manage a simultaneous portfolio of multiple design projects, ensuring timely delivery while upholding the highest standards of quality and creative execution.

• Bonus: Contribute illustration skills to enhance brand storytelling and visual appeal across various platforms.

📝 Enhancement Note: The responsibilities heavily emphasize production-level execution and technical proficiency, particularly in packaging design and print readiness. The inclusion of AI tools as a core expectation signals a forward-thinking approach to design workflows. The requirement to collaborate with "operations" specifically suggests that this role will need to understand manufacturing constraints and supply chain considerations for packaging design.

🎓 Skills & Qualifications

Education: A Bachelor of Fine Arts (BFA) is preferred, demonstrating a foundational understanding of design principles and artistic theory. However, equivalent practical experience will also be considered.

Experience: Mid-level experience (equivalent to Level II or III) in graphic design, with a proven track record in brand identity development and packaging systems is required.

Required Skills:

• Brand Identity Development: Proven ability to conceptualize, develop, and implement cohesive brand identities across various applications.

• Packaging Design Systems: Expertise in designing packaging from concept to production, including understanding dielines, print specifications, and material considerations.

• Adobe Creative Suite Proficiency: Advanced skills in industry-standard design software, including Photoshop (for retouching and asset management), Illustrator (for vector graphics and layout), and InDesign (for layout and pre-press).

• AI Image Generation & Enhancement: Practical experience using AI tools for image creation, manipulation, background generation, and design iteration.

• Photo Retouching & Compositing: High-level skills in image manipulation, including color correction, compositing, and preparing images for print and digital use.

• Print Production & Pre-press: Thorough understanding of print production processes, file preparation, color management (CMYK, Pantone), and vendor collaboration for manufacturing.

• Visual Asset Management: Experience in organizing, managing, and maintaining digital asset libraries for consistency and accessibility.

• Cross-functional Collaboration: Demonstrated ability to work effectively with marketing, product, R&D, and operations teams, translating needs into design solutions.

• Project Management: Ability to manage multiple projects with competing deadlines, prioritizing tasks and ensuring timely delivery of high-quality work.

Preferred Skills:

• Illustration: Experience in creating original illustrations for branding, marketing, or product applications.

• Web Visuals & Email Marketing Design: Familiarity with designing assets for digital platforms, including websites and email campaigns.

• Photography Direction: Experience in art directing photoshoots for product or lifestyle imagery.

📝 Enhancement Note: The required skills are heavily weighted towards technical execution and brand system management, with a significant emphasis on print production and the integration of AI tools. The preference for illustration suggests a potential need for more bespoke creative assets beyond standard graphic design. The "Level II or III" designation implies a need for candidates who can work independently and potentially guide junior designers or interns.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating expertise in brand identity development and packaging system design.

• Include case studies that detail the design process, from initial concept and research through to final production-ready artwork and implementation.

• Highlight projects that required significant collaboration with cross-functional teams, illustrating your ability to integrate feedback and meet diverse requirements.

• Present examples of how AI tools were leveraged to enhance the design process, improve efficiency, or generate unique visual assets.

• Demonstrate proficiency in preparing files for print and manufacturing, ideally with examples of dielines, print specifications, and problem-solving during production. Process Documentation:

• For each portfolio project, outline the specific design workflow followed, including stages of concept development, iteration, client/stakeholder feedback loops, and production handoff.

• Detail the methods used for asset management and the creation of scalable libraries, emphasizing organization and usability.

• Provide examples of how you managed project timelines, communicated progress, and resolved challenges encountered during the design and production phases.

• Illustrate how brand standards were applied and maintained consistently across different project deliverables.

📝 Enhancement Note: The portfolio requirements are critical for this role, emphasizing not just the final output but the strategic thinking and process behind it. Specific attention should be paid to demonstrating packaging system design, AI tool integration, and production readiness. A clear articulation of the design process and how brand standards were upheld is essential.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-7 years of experience in the Lehi, Utah area, a competitive salary range would typically fall between $60,000 and $85,000 annually. This estimate accounts for the mid-level designation (Level II/III) and the specialized skills in brand identity, packaging, and AI integration.

Benefits:

• Comprehensive Health Coverage: Medical, dental, and vision insurance plans are provided.

• Retirement Savings: A 401k package with employer matching contributions to support long-term financial planning.

• Work-Life Balance: Generous Paid Time Off (PTO) for rest and rejuvenation.

• Family Support: Maternity and Paternity leave to support new parents.

• On-site Wellness & Recreation:

  • Full indoor basketball/volleyball court for team sports and recreation.
  • Fully equipped fitness center with cardio, weights, and functional training areas.
  • Dedicated yoga studio for physical and mental well-being.
  • Meditation/Nap room for moments of quiet reflection and rest.

• And much more!

Working Hours: This is a full-time, on-site position, typically requiring approximately 40 hours per week, aligned with standard business operations.

📝 Enhancement Note: Salary is estimated based on regional data for similar roles and experience levels. The benefits package is extensive, with a strong emphasis on health, wellness, and on-site amenities, reflecting a company culture that values employee well-being and engagement.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Goods / House of Brands (including kitchenware, hydration, and lifestyle products). Trove Brands operates in a dynamic market characterized by direct-to-consumer (DTC) sales, retail partnerships, and a strong focus on product innovation and brand building. The operations aspect of this industry involves managing supply chains, manufacturing, and distribution for a diverse product portfolio.

Company Size: Trove Brands is a privately-held company, suggesting a potentially agile and entrepreneurial environment. While the exact employee count isn't specified, operating multiple brands implies a significant operational scale.

Founded: Founded as a privately-held company, Trove Brands has grown to encompass several well-known brands, indicating a history of successful product development and market penetration. This growth trajectory suggests a culture that supports innovation and strategic expansion.

Team Structure:

• The Graphic Design team is part of a larger creative or marketing department.

• Designers collaborate closely with Marketing, Product Development, R&D, and Operations teams, indicating a matrixed or project-based team structure.

• The emphasis on cross-functional collaboration suggests a culture where designers are integrated into broader product development and go-to-market strategies. Methodology:

• Data-Driven Design: While not explicitly stated, the emphasis on ROI and impact suggests that design decisions are informed by market data and performance metrics.

• Agile Product Development: The fast-paced environment and collaboration with R&D point towards agile methodologies for product iteration and launch.

• Brand Consistency: A core operational methodology is maintaining a cohesive brand presence across all touchpoints, from packaging to digital assets.

Company Website: https://trovebrands.com/

📝 Enhancement Note: Trove Brands positions itself as an innovative, fast-paced, and entrepreneurial company. The culture is described as passionate and energetic, fostering collaboration and rewarding achievement. The extensive on-site amenities suggest a company that invests heavily in its employee experience and aims to create a highly engaging work environment. The "house of brands" model means the operations team must manage distinct brand identities while ensuring overall corporate synergy.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (Level II or III). This implies a requirement for independent work, strong technical skills, and the ability to manage projects from conception to completion with minimal supervision. Level III might indicate a senior individual contributor role with potential for mentorship or leading specific design initiatives.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Design Manager, or Head of Marketing. They will work closely with various internal departments, including marketing, product development, R&D, and operations, requiring strong communication and collaboration skills.

Operations Impact: The Graphic Designer's work directly impacts brand perception, product appeal, and customer engagement across physical packaging and digital platforms. Effective design contributes to sales conversion, market differentiation, and overall brand equity, which are key metrics for business operations and revenue growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas such as packaging design, AI-driven design, illustration, or brand system management.

• Cross-Functional Leadership: Potential to lead design initiatives for new product launches or brand campaigns, working closely with product and marketing teams.

• Mentorship: As a Level II or III designer, there may be opportunities to mentor junior designers or interns, developing leadership capabilities.

• Broader Brand Exposure: Potential to contribute to the design strategies for other brands within the Trove Brands portfolio as experience and capabilities grow.

📝 Enhancement Note: This role offers a clear path for growth within a dynamic company that values innovation. The emphasis on AI and packaging design suggests opportunities to become a specialist in high-demand areas. The potential for cross-functional leadership and mentorship aligns with typical career progression for mid-level creative professionals.

🌐 Work Environment

Office Type: This is a fully in-office position located at the company's headquarters in Lehi, Utah. This setup is designed to foster strong collaboration, spontaneous idea exchange, and a cohesive team environment.

Office Location(s): The primary work location is the company HQ in Lehi, Utah. This location offers comprehensive on-site amenities, including a fitness center, yoga studio, and recreational facilities, creating a campus-like atmosphere.

Workspace Context:

• Collaborative Spaces: The office environment is designed to encourage interaction and teamwork, with shared workspaces and meeting areas conducive to brainstorming and project collaboration.

• Technology & Tools: Access to state-of-the-art design software and hardware, including specialized AI tools and robust creative platforms, is expected.

• Team Interaction: Regular opportunities for direct interaction with design colleagues, marketing teams, product developers, and operations stakeholders, facilitating smooth project execution and efficient problem-solving.

Work Schedule: The role requires approximately 40 hours per week. While the core hours are likely standard business hours, the fast-paced and entrepreneurial culture may sometimes require flexibility to meet project deadlines and launch windows.

📝 Enhancement Note: The emphasis on a fully in-office environment highlights the company's commitment to in-person collaboration and team synergy. The extensive on-site facilities suggest a work environment that prioritizes employee well-being and provides integrated amenities to support a productive and engaging workday.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: An in-depth session with the hiring manager and potentially other design team members to walk through your portfolio, discuss your design process, and understand your experience with brand identity, packaging, and AI tools.

• Skills Assessment/Creative Challenge: You may be asked to complete a design exercise or a creative challenge, potentially involving a hypothetical packaging design or asset creation task, to evaluate your problem-solving abilities and technical execution under timed conditions.

• Cross-functional Interview: An interview with stakeholders from marketing, product development, or operations to assess your collaboration skills and ability to translate business needs into design solutions.

• Final Interview: A concluding interview, possibly with a senior leader, to discuss cultural fit, career aspirations, and overall suitability for the team.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that best represent your skills in brand identity, packaging design, and AI integration. Ensure a mix of physical and digital applications if applicable.

• Tell the Story: For each project, clearly articulate the problem you were solving, your process, the tools you used, the challenges you faced, and the measurable impact of your design. Use visuals effectively to guide the viewer.

• Highlight AI Integration: Specifically call out projects where AI tools were used, explaining the rationale and the benefits achieved (e.g., speed, creativity, efficiency).

• Show Production Readiness: Include examples that demonstrate your understanding of print production, dielines, color specifications, and vendor collaboration.

• Be Prepared for Questions: Anticipate questions about your design philosophy, how you handle feedback, your experience with cross-functional teams, and your thoughts on emerging design technologies.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objectives, target audience, and any constraints provided.

• Focus on Process: Even in a timed exercise, demonstrate your thought process. Sketching, outlining concepts, and explaining your rationale are crucial.

• Prioritize Key Deliverables: Identify the most critical elements required by the brief and focus on delivering those effectively within the time limit.

• Practice AI Integration: If AI is a stated requirement, be prepared to discuss how you would hypothetically use it for the challenge, or incorporate it if the challenge allows.

📝 Enhancement Note: The interview process is structured to assess not only creative talent but also technical proficiency, collaboration skills, and the ability to integrate new technologies like AI. A strong, well-articulated portfolio is paramount, with specific emphasis on packaging design and production readiness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is essential, particularly in Adobe Photoshop (for image manipulation, retouching, and asset creation), Adobe Illustrator (for vector graphics, logos, and packaging die-lines), and Adobe InDesign (for layout, print production files, and brand guideline documentation).

• AI Image Generation Platforms: Experience with tools such as Midjourney, DALL-E, Stable Diffusion, or similar AI-driven creative platforms for generating and iterating on visual assets.

• 3D Rendering Software (Optional but beneficial): Familiarity with tools like Adobe Dimension, Cinema 4D, or Blender could be advantageous for visualizing packaging concepts.

Analytics & Reporting:

• While not a primary function, an understanding of how design impacts key performance indicators (KPIs) for marketing and sales (e.g., conversion rates, engagement metrics) would be beneficial. Familiarity with web analytics tools (e.g., Google Analytics) could provide context for digital asset design. CRM & Automation:

• Experience with project management and asset management systems (e.g., Asana, Trello, Workfront, Bynder) to manage workflows and digital assets efficiently.

• Understanding of how design assets are utilized within marketing automation platforms (e.g., HubSpot, Mailchimp) for email campaigns.

📝 Enhancement Note: The technology stack heavily emphasizes design software, with a significant and explicit requirement for AI tools. Project management and asset management tools are also crucial for efficient workflow and organized asset delivery, reflecting the operational needs of a growing brand portfolio.

👥 Team Culture & Values

Operations Values:

• Innovation: A commitment to exploring and integrating new technologies, such as AI, to enhance creative output and efficiency.

• Excellence & Craftsmanship: A dedication to producing high-quality, polished work with meticulous attention to detail, especially in packaging and brand representation.

• Collaboration: A strong emphasis on teamwork, open communication, and cross-functional partnership to achieve shared goals and drive brand success.

• Entrepreneurial Spirit: An agile, proactive approach to problem-solving and a willingness to take ownership and drive initiatives forward in a fast-paced environment.

• Impact-Driven: A focus on how design contributes to business objectives, sales performance, and overall brand growth, demonstrating the tangible value of creative work.

Collaboration Style:

• Integrated Teamwork: Designers are expected to be active participants in cross-functional teams, contributing creative insights to product development and marketing strategies.

• Feedback-Oriented: An open culture where constructive feedback is both given and received to continuously improve design quality and project outcomes.

• Knowledge Sharing: Encouragement to share best practices, new techniques (especially with AI tools), and insights within the design team and with other departments.

📝 Enhancement Note: The company culture values innovation, quality, and collaboration, aligning with the need for a designer who can integrate new technologies and work effectively across departments. The entrepreneurial spirit suggests a dynamic environment where initiative is rewarded.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: The need to maintain strict brand standards for established brands like Whiskware and EcoBrite while also incorporating new AI-generated elements and design trends.

• Rapid Iteration & Production Demands: Managing the pace of design requests for multiple brands and product lines, ensuring timely delivery of production-ready assets without compromising quality.

• Integration of Emerging Technologies: Staying ahead of the curve with AI tools and effectively integrating them into established design workflows and production processes.

• Cross-Functional Alignment: Navigating diverse stakeholder needs and technical requirements from R&D, operations, and marketing to deliver cohesive design solutions.

Learning & Development Opportunities:

• AI Design Specialization: Opportunity to become a subject matter expert in AI-driven design tools and workflows, potentially shaping the company's future creative processes.

• Packaging System Mastery: Deepen expertise in all facets of packaging design, from structural considerations to print production and global compliance.

• Brand Strategy Involvement: Gain exposure to broader brand strategy discussions and contribute creatively to the evolution of Trove Brands' portfolio.

• Industry Conferences & Workshops: Potential to attend relevant design conferences or workshops to stay current with industry trends and emerging technologies.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a fast-growing consumer goods company, emphasizing the need for adaptability, technical skill, and strong communication. The growth opportunities are significant, particularly in the rapidly evolving field of AI-assisted design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new packaging system for a consumer product. How do you ensure brand consistency and production readiness?" (Focus on systematic approach, AI integration, and collaboration with operations/vendors).

• "How have you integrated AI tools into your design workflow? Can you provide a specific example of how AI improved a project's outcome or efficiency?" (Prepare a case study highlighting AI's role).

• "How do you balance creative innovation with strict brand guidelines, especially for established brands like Whiskware or EcoBrite?" (Discuss your approach to respecting brand equity while pushing creative boundaries). Company & Culture Questions:

• "What interests you about Trove Brands and our specific brands (Whiskware & EcoBrite)?" (Research the brands, their products, and their market position).

• "How do you approach collaboration with non-design teams like R&D, marketing, and operations?" (Highlight your communication style and ability to translate technical/business needs into design solutions).

• "How do you stay current with design trends and new technologies like AI?" (Showcase your proactive learning habits and passion for the field). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically. Start with your strongest, most relevant projects. For each project, clearly state the objective, your role, the process, the solution, and the outcome/impact.

• Quantify Whenever Possible: If you can, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, cost savings in production).

• Explain AI's Role Explicitly: For projects utilizing AI, be prepared to explain precisely how it was used, why it was the right tool for the job, and what specific benefits it brought.

• Showcase Technical Proficiency: Be ready to discuss your file preparation techniques, understanding of print specs, and experience working with vendors.

• Be Enthusiastic and Engaged: Show your passion for design and your genuine interest in the role and Trove Brands.

📝 Enhancement Note: Interview questions will likely probe your practical experience with packaging design, AI integration, and cross-functional collaboration. A well-prepared portfolio presentation that clearly articulates your process and impact is crucial for success.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Greenhouse platform.

• Customize Your Resume: Tailor your resume to highlight experience in brand identity development, packaging design, AI tools, and cross-functional collaboration. Use keywords from the job description, such as "packaging systems," "AI image generation," and "print production."

• Curate Your Portfolio: Ensure your online portfolio is up-to-date and prominently features your strongest work related to packaging design and brand identity. Prepare specific case studies that demonstrate your process, particularly any use of AI tools and collaboration with operations or production teams.

• Prepare Your Presentation: Practice walking through your portfolio with a focus on clear communication, explaining your design decisions, process, and the impact of your work. Be ready to discuss your experience with AI tools and production-ready file preparation.

• Research Trove Brands: Familiarize yourself with Trove Brands' portfolio, particularly Whiskware and EcoBrite. Understand their product offerings, brand aesthetics, and market presence to articulate your interest and how your skills align with their vision.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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