Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Remote (Guatemala City, Guatemala Preferred)

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Digital Design & Development

Date Posted: June 08, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive campaign performance and lead generation through the creation of high-converting digital marketing assets and landing pages.

• Independently design, build, and launch responsive landing pages using no-code/low-code platforms like Webflow or Framer.

• Optimize user experience (UX) and user interface (UI) elements to enhance engagement, clarity, and conversion rates.

• Collaborate closely with marketing, copywriters, and stakeholders to execute campaign ideas with speed and quality.

• Maintain strong visual consistency and brand integrity across all creative deliverables, balancing aesthetics with measurable business results.

📝 Enhancement Note: This role is positioned at the critical intersection of design, performance marketing, and conversion rate optimization (CRO). Candidates must demonstrate a strong understanding of how design directly influences user behavior and business outcomes, not just aesthetic appeal. The emphasis on "conversion-focused" and "performance-oriented" indicates a need for a metrics-driven approach to design and development.

📈 Primary Responsibilities

• Design and execute high-performing digital marketing assets, including ad creatives, social media graphics, banners, email visuals, and promotional graphics.

• Translate campaign messaging and objectives into clean, engaging, and conversion-optimized visual designs.

• Develop modern, responsive, and conversion-focused landing pages using platforms such as Webflow, Framer, or similar no-code/low-code solutions.

• Independently manage the end-to-end landing page lifecycle, from initial concept and design to development, launch, and iterative optimization.

• Apply UX/UI best practices to landing page layouts, forms, calls-to-action (CTAs), and visual hierarchy to improve user flow and engagement.

• Continuously optimize landing pages based on performance data, user behavior insights, and evolving campaign goals, supporting A/B testing and CRO initiatives.

• Collaborate effectively with marketing teams, copywriters, and campaign stakeholders to ensure alignment and timely execution of creative strategies.

• Maintain brand consistency and visual integrity across all digital touchpoints and creative campaigns.

• Manage multiple design and development projects simultaneously, prioritizing tasks to meet deadlines in a fast-paced remote environment.

• Update and iterate on existing landing pages and creative assets to improve performance and adapt to market changes.

📝 Enhancement Note: The responsibilities clearly outline a dual role requiring both strong design capabilities and practical development skills for landing pages. The emphasis on "independently manage" and "launch pages independently" suggests a need for a candidate who is self-sufficient and proactive in project execution within the operations and marketing functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Digital Media, Marketing, or a related field is advantageous. Equivalent practical experience and a strong portfolio are paramount.

Experience: 2-5 years of demonstrated experience in graphic design, with a significant focus on digital marketing assets and direct experience in landing page design and development. Proven ability to work in a remote, fast-paced environment.

Required Skills:

• Design Software Proficiency: Expert-level skills in at least one primary design platform such as Figma, Adobe XD, or Sketch.

• Landing Page Development Platforms: Hands-on, independent experience building and launching responsive landing pages using Webflow, Framer, or comparable no-code/low-code platforms.

• Conversion-Focused Design: Deep understanding of UX/UI principles, visual hierarchy, user behavior, and how to translate these into conversion-driving designs.

• Digital Marketing Asset Creation: Proven ability to design a range of digital marketing collateral, including ad creatives, social media graphics, banners, and email visuals.

• Responsive Design: Expertise in ensuring designs and developed pages are fully optimized and visually consistent across desktop, tablet, and mobile devices.

• Project Management: Strong ability to manage multiple projects concurrently, prioritize tasks, and meet deadlines independently.

• Communication: Excellent verbal and written communication skills for effective collaboration with remote teams and stakeholders.

• Attention to Detail: Meticulous attention to detail in design execution, brand consistency, and technical implementation.

Preferred Skills:

• Performance Marketing Experience: Familiarity with performance marketing strategies, paid media environments, and growth-focused team dynamics.

• CRO & A/B Testing: Understanding of Conversion Rate Optimization (CRO) principles and experience with A/B testing methodologies for landing pages.

• Basic Front-End Development: Foundational knowledge of HTML/CSS, and ideally experience with frameworks like React or Next.js.

• SEO Best Practices: Awareness of Search Engine Optimization (SEO) principles as they relate to landing page content and structure.

• Prototyping & Animation: Experience with advanced prototyping tools or motion design for enhanced user engagement.

• Version Control: Familiarity with Git/GitHub for managing code and design assets.

📝 Enhancement Note: The required skills emphasize a blend of creative design talent and practical development execution, specifically within the context of driving measurable marketing results. The "Nice to Have" section indicates areas where additional technical or marketing expertise would further strengthen a candidate's profile, particularly for roles within a growth-oriented marketing operations function.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion-Focused Case Studies: Showcase at least 2-3 detailed case studies of landing pages designed and developed, clearly articulating the problem, your design/development process, the tools used, and the measurable impact on conversion rates or campaign performance.

• Ad Creative Examples: Include a diverse range of digital ad creatives (e.g., social media ads, banner ads) demonstrating creativity, brand alignment, and effectiveness in capturing attention.

• UX/UI Application: Provide examples that illustrate your application of UX/UI principles, such as user flow diagrams, wireframes, or before-and-after comparisons of optimized page elements.

• Cross-Platform Responsiveness: Demonstrate examples of designs and developed pages that are fully responsive and perform well across various devices (desktop, tablet, mobile).

• Tool Proficiency Showcase: Highlight projects that clearly utilize required tools like Figma/Adobe XD and Webflow/Framer, showcasing your command over these platforms.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for conceptualizing, designing, building, and launching a landing page from scratch, including your approach to client/stakeholder brief interpretation and iteration.

• Implementation & Automation: Describe your methods for ensuring efficient development and launch of pages, including any strategies for streamlining the process using no-code/low-code tools or basic scripting.

• Measurement & Performance Analysis: Articulate how you track and analyze the performance of your designs and landing pages, including key metrics you focus on and how you use data to inform optimizations.

📝 Enhancement Note: For this role, the portfolio is critical for demonstrating a candidate's ability to deliver tangible business results. It should not only showcase aesthetic quality but also strategic thinking around user engagement and conversion optimization. The ability to articulate the "why" behind design and development choices, supported by data, will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on market research for a remote Mid-Level Graphic Designer + Landing Page Developer in Guatemala, with a preference for EST working hours, the estimated annual salary range is between $25,000 - $40,000 USD. This range accounts for the dual skillset required, the remote nature of the role, and the demand for conversion-focused expertise.

Benefits:

• Remote Work Flexibility: Fully remote position, allowing for work-life balance and location independence.

• U.S. Business Hours Alignment: Work schedule aligned with U.S. Eastern Standard Time (EST) preferred, facilitating seamless collaboration with U.S.-based teams and clients.

• Professional Development: Potential for growth into senior or specialized roles (e.g., CRO Designer, Growth Designer, Lead Webflow Specialist).

• Impactful Work: Opportunity to directly influence campaign performance, lead generation, and overall business growth through your creative and development contributions.

• Tools & Technology Access: Access to industry-standard design and development tools.

Working Hours: Full-time, with a preference for working during U.S. Eastern Standard Time (EST) business hours. This typically translates to approximately 40 hours per week, with flexibility managed by the hiring team to ensure project deadlines and collaborative needs are met.

📝 Enhancement Note: The salary estimate is derived from industry benchmarks for skilled digital professionals in Latin America, adjusted for the specialized combination of design and development skills, and the premium often placed on remote roles requiring alignment with U.S. time zones. Benefits are inferred from typical offerings for fully remote, full-time positions in the tech and marketing sectors.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the staffing and talent solutions sector, connecting companies with skilled professionals across various domains. This role supports one of Pavago's clients, implying the work environment will be shaped by the client's industry and culture.

Company Size: Pavago is a growing company, and the client they are hiring for is likely a dynamic organization, potentially a startup or a mid-sized company focused on growth and performance marketing. This suggests an environment that values agility, results, and direct contribution.

Founded: Information on Pavago's founding date is not readily available, but their operational model suggests a modern approach to talent acquisition. The client's founding and history would provide further context on their operational maturity and culture.

Team Structure:

• Client-Facing Operations: This role will likely be embedded within the client's marketing or growth team, working closely with marketing managers, copywriters, and campaign specialists.

• Reporting: The candidate will likely report to a Marketing Lead, Growth Manager, or a Creative Director within the client organization.

• Cross-Functional Collaboration: Expect close collaboration with individuals responsible for marketing strategy, content creation, and campaign execution to ensure cohesive and effective campaign delivery.

Methodology:

• Data-Driven Design: Emphasis on using performance data, user behavior analytics, and A/B testing results to inform design and development decisions.

• Agile Execution: A focus on rapid iteration, quick turnarounds, and efficient project completion to meet fast-paced marketing campaign demands.

• Conversion Optimization Focus: All creative and development efforts are geared towards improving specific, measurable business outcomes, primarily lead generation and conversion rates.

Company Website: https://pavago.co/ (Pavago's website)

📝 Enhancement Note: The culture is likely to be fast-paced, results-oriented, and collaborative, typical of growth-focused marketing teams. The "not a traditional graphic design role" statement strongly suggests an environment where creativity is directly tied to measurable business impact and operational efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience). It requires a solid foundation in graphic design and practical skills in landing page development, with a demonstrated ability to work independently and drive results.

Reporting Structure: The candidate will likely report to a Marketing Manager, Growth Lead, or Creative Director within the client company. This structure offers exposure to strategic marketing discussions and campaign planning.

Operations Impact: The role has a direct and measurable impact on key business objectives such as lead generation, conversion rates, and overall campaign performance. Success in this role contributes significantly to the client's top-line growth and marketing ROI.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like Conversion Rate Optimization (CRO), Growth Design, or advanced Webflow/Framer development.

• Leadership Path: Opportunities to advance into Senior Designer, Creative Lead, or even a UX/UI Lead role, managing projects and potentially mentoring junior team members.

• Skill Expansion: Possibility to develop skills in performance marketing, A/B testing strategy, and potentially basic front-end development (React, Next.js) if desired.

• Client-Side Advancement: Depending on the client's structure, there may be opportunities for internal growth within their marketing or creative departments.

📝 Enhancement Note: The "Why This Role Stands Out" section in the original description highlights significant growth potential. The emphasis on direct impact and the blend of creative and technical skills positions this role as a strong launching pad for specialized careers in digital marketing operations and growth.

🌐 Work Environment

Office Type: Fully Remote. This role offers complete flexibility in terms of physical location, with a preference for candidates in or willing to work within Guatemala based on the provided location data.

Office Location(s): While the role is remote, the requirement for candidates to be based in Guatemala City, Guatemala, suggests that Pavago or its client may have a local presence or a strong network in this region for administrative or community purposes, or it may simply be a candidate sourcing preference.

Workspace Context:

• Independent Work: The environment is structured for independent work, requiring self-discipline, time management, and proactive communication.

• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Google Workspace, project management tools) for communication, file sharing, and team interaction.

• Creative & Technical Focus: The workspace is digitally oriented, supporting design software, development platforms, and data analytics tools.

Work Schedule: Full-time, with a preference for working within U.S. Eastern Standard Time (EST) business hours. This ensures alignment with U.S.-based teams and clients, facilitating real-time collaboration and quick decision-making.

📝 Enhancement Note: The remote nature, combined with the EST preference, indicates a need for a candidate who is comfortable with asynchronous communication and can manage their schedule effectively to bridge time zone differences while remaining available for critical meetings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief call to assess basic qualifications, interest, and cultural fit.

• Recruiter Interview: A more in-depth conversation with a Pavago recruiter to evaluate experience, skills, and alignment with the role's requirements.

• Client Interview: A critical interview with the client's hiring manager or team. This will likely involve a discussion of your portfolio, case studies, and a deeper dive into your approach to conversion-focused design and development. Be prepared for technical questions related to Webflow/Framer and design principles.

• Offer & Onboarding: Following successful interviews, an offer will be extended, leading to onboarding with Pavago and then placement with the client.

Portfolio Review Tips:

• Highlight Impact: For each portfolio piece, clearly state the objective, your specific contribution, the tools used, and the quantifiable results (e.g., increased conversion rate by X%, reduced bounce rate by Y%).

• Showcase Process: Be ready to walk through your design and development process for key projects. Explain your decision-making, how you overcame challenges, and why you chose specific tools or approaches.

• Demonstrate Versatility: Include a range of work that showcases your ability to design for different campaign objectives and audiences, as well as your proficiency in responsive design.

• Focus on Conversion: Explicitly connect your design choices to conversion goals. Use terms like "user journey," "CTA optimization," "visual hierarchy for lead capture," and "mobile-first conversion strategy."

• Technical Competence: For landing pages, ensure the live links or screenshots clearly demonstrate responsiveness, fast loading times, and clean development.

Challenge Preparation:

• Design Challenge: You might be asked to redesign a sample landing page or create a set of ad creatives based on a brief. Focus on understanding the target audience, campaign goals, and conversion objectives.

• Technical Challenge: Be prepared to discuss your experience with Webflow/Framer, including common challenges, best practices for performance and responsiveness, and how you handle integrations or custom code if applicable.

• Situational Questions: Anticipate questions about managing multiple projects, collaborating with remote teams, handling feedback, and prioritizing tasks under pressure.

📝 Enhancement Note: The interview process emphasizes evaluating both technical skills and the ability to deliver measurable business results. A strong portfolio that clearly demonstrates conversion impact and a well-articulated understanding of design-led growth strategies will be key to success.

🛠 Tools & Technology Stack

Primary Design & Development Tools:

• Design Software: Figma, Adobe XD, Sketch (proficiency in at least one required).

• Landing Page Builders: Webflow, Framer (hands-on experience required), Canva (familiarity for simpler assets).

• Basic Front-End: HTML/CSS (basic knowledge preferred), React, Next.js (nice to have).

Collaboration & Project Management:

• Communication: Slack, Google Workspace (Docs, Sheets, Slides), Zoom.

• Version Control: GitHub (nice to have).

Analytics & Optimization (Familiarity is a plus):

• Analytics: Google Analytics, platform-specific ad analytics (e.g., Facebook Ads Manager).

• CRO Tools: Understanding of A/B testing principles and tools.

📝 Enhancement Note: The core technology stack revolves around modern design and no-code/low-code development platforms. Proficiency in Figma/Adobe XD and Webflow/Framer is essential, while familiarity with front-end technologies and analytics tools provides a competitive edge.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on achieving measurable outcomes, particularly in terms of conversion rates and campaign performance.

• Efficiency & Speed: Valuing the ability to execute quickly and effectively, delivering high-quality work within fast-paced marketing cycles.

• Data-Driven Decision Making: Utilizing performance metrics and user behavior insights to inform design and development choices.

• Collaboration & Communication: Fostering open communication and teamwork, especially within a remote setting, to ensure alignment and shared success.

• Continuous Improvement: A commitment to iterating on designs and pages to enhance performance and adapt to evolving marketing strategies.

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with marketing strategists, copywriters, and campaign managers, requiring clear communication and alignment on project goals.

• Feedback Exchange: A culture that encourages constructive feedback on designs and development work to achieve optimal results.

• Proactive Contribution: Team members are encouraged to proactively identify opportunities for improvement and contribute ideas for campaign optimization.

📝 Enhancement Note: The team culture likely prizes individuals who are not only creative but also strategic and accountable for business impact. The remote nature necessitates a proactive and communicative approach to collaboration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge will be to create visually appealing designs that also perform exceptionally well in terms of conversions and user engagement.

• Rapid Iteration Cycles: Working in a fast-paced marketing environment means adapting quickly to new campaigns, feedback, and performance data, requiring agility and efficiency.

• Remote Collaboration: Effectively collaborating and maintaining strong communication across a remote team and with various stakeholders requires excellent organizational and interpersonal skills.

• Mastering No-Code/Low-Code Platforms: While offering speed, these platforms have limitations; understanding how to push their boundaries or work around them will be key.

Learning & Development Opportunities:

• Specialized Skill Advancement: Opportunity to become a highly sought-after specialist in conversion-focused design and development for platforms like Webflow and Framer.

• Growth Marketing Acumen: Gaining deeper insights into performance marketing, A/B testing, and CRO strategies through hands-on experience.

• Cross-Functional Exposure: Working closely with marketing teams provides exposure to broader marketing strategies and campaign planning.

• Potential for Leadership: As experience grows, opportunities to take on more complex projects, lead initiatives, or mentor junior team members may arise.

📝 Enhancement Note: The challenges are geared towards developing a unique skill set at the intersection of design, technology, and marketing performance, creating a strong career path for those who excel.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a landing page from brief to launch, specifically focusing on how you incorporate conversion optimization principles." (Be ready to discuss user journeys, CTAs, forms, and visual hierarchy.)

• "How do you balance creative design aesthetics with the need for rapid execution and measurable campaign performance?" (Highlight your ability to deliver both quality and speed.)

• "Can you walk us through a project where your design or landing page significantly improved a conversion rate or campaign metric? What was your role, and what were the results?" (Prepare a specific case study from your portfolio.) Company & Culture Questions:

• "What attracts you to a role that blends graphic design and landing page development, especially with a focus on conversion?" (Emphasize your passion for performance-driven design.)

• "How do you ensure brand consistency across multiple digital assets and campaigns, particularly when working remotely?" (Discuss your organizational methods and communication strategies.)

• "How do you approach receiving and implementing feedback on your designs and developed pages?" (Show your collaborative and adaptive nature.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly define the problem, your solution (design/development), the tools used, and the quantifiable results. Use data to back up your claims.

• Demonstrate Technical Skill: Be prepared to share live links to your developed landing pages or provide clear screenshots showcasing responsiveness and functionality. Be ready to discuss the technical aspects of their creation.

• Highlight Conversion Impact: For every example, explicitly state how your work contributed to business goals like lead generation, sign-ups, or sales. Use metrics wherever possible.

• Showcase Process, Not Just Output: Explain why you made certain design choices, how you approached user flows, and what challenges you encountered and overcame.

📝 Enhancement Note: Interview preparation should focus on articulating the value you bring beyond just design skills – specifically, your ability to drive business outcomes through strategic, conversion-focused design and development.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Workable.

• Tailor Your Resume: Highlight experience and skills directly related to graphic design, landing page development (Webflow/Framer), conversion optimization, UX/UI, and performance marketing. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features conversion-focused landing pages and ad creatives. Prepare to discuss your process and the quantifiable impact of your work.

• Prepare for Interview Questions: Practice articulating your experience with the requested tools and your approach to driving business results through design and development.

• Research Pavago & Client: Understand Pavago's business model and, if possible, learn about the client's industry to better tailor your responses and showcase your alignment with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.