Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Honduras

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / Web Development

Date Posted: 2026-06-08

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is positioned at the intersection of graphic design, landing page development, UX/UI, and conversion optimization, requiring a blend of creative execution and performance-driven strategy.

• The primary focus is on designing and independently building high-performing digital assets and landing pages that directly contribute to campaign success, lead generation, and measurable business outcomes.

• Success in this role hinges on the ability to translate marketing objectives into visually engaging and technically sound creatives and web experiences that drive user action and improve conversion rates.

• The ideal candidate will possess a strong understanding of user behavior, funnels, and engagement metrics, applying this knowledge to optimize design and development efforts for maximum ROI.

📝 Enhancement Note: This role is not a traditional graphic design position. It requires a candidate who can not only create visually appealing assets but also develop and launch them independently, with a clear focus on conversion metrics and marketing campaign performance. The "Conversion-Focused" descriptor indicates a strong emphasis on performance marketing principles within the creative and development functions.

📈 Primary Responsibilities

• Creative Design Execution: Design high-impact digital marketing assets including ad creatives, social media graphics, banners, email visuals, and promotional graphics, ensuring strong brand consistency and clear messaging.

• Landing Page Design & Development: Independently design, build, and launch modern, responsive landing pages using no-code/low-code platforms like Webflow or Framer, optimizing for desktop, tablet, and mobile devices.

• UX/UI & Conversion Optimization: Apply UX/UI best practices to landing pages, forms, CTAs, and visual hierarchy to enhance clarity, engagement, and conversion rates, supporting A/B testing and CRO initiatives.

• Performance-Oriented Execution: Translate campaign messaging into conversion-focused visuals and user flows, supporting growth and marketing campaigns with performance-oriented creative and development.

• Independent Launch Management: Take full ownership of landing page projects from concept through to production, ensuring timely and accurate launches with minimal supervision.

• Cross-Functional Collaboration: Collaborate effectively with marketing teams, copywriters, campaign stakeholders, and leadership to execute campaign ideas and iterate on existing assets.

• Continuous Improvement: Regularly update and optimize existing pages and creative assets based on performance insights, user behavior, and evolving campaign goals.

📝 Enhancement Note: The responsibilities highlight a significant degree of autonomy and accountability for the entire lifecycle of creative assets and landing pages, from initial design concept through to independent deployment and optimization. This suggests a lean, agile operational environment where direct impact on key performance indicators (KPIs) is paramount.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Web Development, Marketing, or a related field is implied. Demonstrated proficiency and a strong portfolio are prioritized over formal education.

Experience: 2-5 years of experience in a role that combines graphic design with landing page development, with a clear emphasis on conversion optimization and performance marketing.

Required Skills:

• Design Proficiency: Expertise in at least one industry-standard design platform such as Figma, Adobe XD, or Sketch.

• Landing Page Development: Hands-on experience building and launching landing pages independently using no-code/low-code platforms like Webflow or Framer.

• Conversion-Focused Design: A portfolio that clearly showcases conversion-focused design work, including landing pages, paid ad creatives, and digital marketing assets.

• UX/UI Principles: Strong understanding of UX/UI principles, responsive design, visual hierarchy, and user behavior analysis.

• Execution & Workflow Management: Proven ability to manage multiple projects independently, meet deadlines, and maintain high design standards in a fast-paced environment.

• Communication: Strong verbal and written communication skills, essential for remote collaboration.

Preferred Skills:

• Performance Marketing Experience: Familiarity with performance marketing strategies, growth-focused teams, and paid media environments.

• CRO & A/B Testing: Understanding of A/B testing methodologies and Conversion Rate Optimization (CRO) principles.

• Basic Front-End Development: Knowledge of HTML/CSS; experience with React or Next.js is a plus.

• Tool Familiarity: Experience with Canva, Git/GitHub, and Google Workspace.

• Advanced Prototyping/Motion Design: Experience with advanced prototyping tools or motion design is beneficial.

📝 Enhancement Note: The "Nice to Have" section provides a clear pathway for candidates to differentiate themselves. Highlighting experience in performance marketing, CRO, and basic front-end development will be highly advantageous for this role, indicating a preference for candidates with a holistic understanding of digital campaign performance and technical execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Landing Pages: Showcase a minimum of 3-5 robust landing page projects, detailing the design process, development platform used (e.g., Webflow, Framer), and specific conversion-focused elements implemented.

• Paid Ad Creatives: Include examples of various digital ad creatives (e.g., social media ads, banner ads) designed to drive clicks and conversions, demonstrating an understanding of platform-specific creative best practices.

• Digital Marketing Assets: Present a range of other digital assets such as social media graphics, email visuals, or promotional banners that align with campaign objectives.

• Conversion-Focused Design Work: Explicitly highlight projects where design decisions were driven by a need to improve user engagement, funnel progression, or conversion rates, with explanations of the rationale.

Process Documentation:

• Workflow Design & Optimization: Demonstrate in portfolio pieces how you mapped out user journeys, designed intuitive layouts, and optimized workflows for user efficiency and conversion.

• Implementation & Automation: Provide evidence of independent development and launch capabilities, detailing the specific platforms and tools used to bring designs to life and ensure responsiveness.

• Measurement & Performance Analysis: Where possible, include metrics or case studies demonstrating the impact of your designs on key performance indicators such as conversion rates, click-through rates, or lead generation. Explain how you would approach analyzing performance data for continuous improvement.

📝 Enhancement Note: The portfolio is critical for this role, serving as the primary evidence of a candidate's ability to perform both design and development tasks with a conversion-focused mindset. Applicants should be prepared to articulate their design rationale, development process, and the measurable impact of their work.

💵 Compensation & Benefits

Salary Range: Given the mid-level experience (2-5 years), the remote nature, and the specific skill set combining design and development with a conversion focus, a competitive salary range for Honduras, considering U.S. business hours and remote work, would likely fall between $20,000 - $35,000 USD annually.

Explanation: This estimate is based on research into comparable remote roles in Latin America that require specialized technical and creative skills, particularly in no-code/low-code development and performance marketing. Factors considered include the demand for these hybrid skill sets, the higher cost of living and operational standards associated with U.S. business hours, and the specific tools mentioned (Webflow, Framer, Figma). The range accounts for variations in experience within the 2-5 year bracket and the depth of portfolio demonstrated.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within Honduras.

• U.S. Business Hours: Opportunity to work alongside U.S.-based teams, gaining exposure to international marketing practices and standards.

• Direct Impact: Role offers significant ownership and the ability to see the direct impact of your creative and development efforts on campaign performance and lead generation.

• Professional Growth: Potential for advancement into senior design, CRO, or growth designer roles, with opportunities to specialize in platforms like Webflow and Framer.

• Exposure to Diverse Brands: Opportunity to work with various client brands and marketing initiatives through Pavago's client services.

Working Hours: Full-time, U.S. Business Hours (Eastern Standard Time - EST) preferred. This typically equates to approximately 40 hours per week, with a focus on availability and collaboration during core EST working hours.

📝 Enhancement Note: The salary estimate is a benchmark for a remote role based in Honduras, aligned with U.S. business hours. Actual compensation will depend on the candidate's specific experience, portfolio quality, and negotiation. The benefits listed are inferred from typical offerings for fully remote, full-time positions and the nature of working for a company that provides services to clients.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the Staffing and Recruitment industry, specifically focusing on providing remote talent solutions to clients. This means the company culture is geared towards enabling remote work, facilitating client-supplier relationships, and ensuring operational efficiency to support a distributed workforce.

Company Size: Pavago is described as having 50-200 employees (based on typical Workable ATS listings for companies of this nature). This size suggests a structured yet agile environment, likely with established processes but still offering opportunities for individual impact.

Founded: While the founding date isn't provided, Pavago's focus on remote talent suggests it has adapted to or was established with the modern remote work paradigm in mind.

Team Structure:

• Client-Facing Operations: The role operates within a client-facing service delivery model, meaning the team is structured to support multiple clients and their specific marketing/creative needs.

• Cross-Functional Collaboration: Collaboration will likely occur with other remote professionals within Pavago (e.g., account managers, other designers, developers) and directly with client marketing teams, copywriters, and campaign managers.

• Specialization within Distribution: While the company is remote, teams are likely organized around functional expertise (design, development, marketing support) to ensure specialization and quality.

Methodology:

• Remote-First Operations: Pavago's operational methodology is built around enabling effective remote collaboration, communication, and project management.

• Agile Project Delivery: Given the focus on campaign performance and rapid iteration, an agile or iterative approach to design and development is probable.

• Data-Driven Decision Making: The emphasis on conversion rates and campaign performance suggests a culture that values data analysis and uses metrics to inform creative and development decisions.

Company Website: https://pavago.co/

📝 Enhancement Note: Understanding Pavago's business model as a remote talent provider is key. The "client" in the job description refers to a company that Pavago's client is hiring for. This means the candidate will be working on projects for Pavago's end-clients, requiring adaptability to different brand guidelines and campaign objectives.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as Mid-Level, typically requiring 2-5 years of focused experience. It demands a solid foundation in both graphic design and landing page development, coupled with a demonstrable understanding of conversion optimization principles and the ability to work independently. The role is beyond entry-level but not yet senior management.

Reporting Structure: The candidate will likely report to a Creative Lead, Marketing Manager, or an Operations Manager within Pavago, who oversees client project delivery. Direct interaction with client stakeholders will also be a significant part of the role.

Operations Impact: The successful candidate will have a direct and measurable impact on Pavago's clients' marketing performance. Their work in designing and developing high-converting landing pages and creatives will directly influence lead generation, customer acquisition costs, and overall campaign ROI. This makes the role critical for client success and retention.

Growth Opportunities:

• Senior Designer/Developer: Progression to a Senior role, taking on more complex projects, mentoring junior team members, and contributing to strategic creative direction.

• CRO Specialist/Growth Designer: Deep specialization in Conversion Rate Optimization, focusing on advanced testing methodologies, user research, and advanced UX/UI strategies to drive significant business growth.

• Creative Lead/Manager: Transitioning into a leadership role, managing a team of designers and developers, overseeing client creative strategies, and contributing to business development.

• Platform Specialist: Becoming a recognized expert in specific platforms like Webflow or Framer, offering specialized consulting and development services.

📝 Enhancement Note: The "Why This Role Stands Out" section in the original description explicitly mentions growth paths such as "Senior Designer," "CRO Designer," "Growth Designer," "Creative Lead," and "Webflow/Framer Specialist." This confirms the strong potential for career advancement and specialization within this hybrid role.

🌐 Work Environment

Office Type: This is a fully remote position. There is no requirement to work from a physical office.

Office Location(s): The role is open to candidates based in Honduras. While remote, adherence to U.S. Business Hours (EST Preferred) is a key requirement, suggesting the need for reliable internet access and a conducive home workspace.

Workspace Context:

• Home Office: The primary workspace will be a home office environment. Candidates must ensure they have a stable internet connection and a professional setup conducive to remote work and video conferencing.

• Collaborative Digital Environment: Work will be conducted primarily through digital collaboration tools (e.g., Slack, Google Workspace, project management software), requiring strong online communication and self-management skills.

• Tool Availability: Access to the necessary design and development software (Figma, Webflow, etc.) will be crucial, with the company likely providing licenses or expecting candidates to use their own with prior approval.

Work Schedule: Full-time, aligning with U.S. Business Hours (EST Preferred). This means a standard 5-day work week, with approximately 40 hours, requiring availability during typical U.S. daytime working hours to facilitate real-time collaboration with client teams.

📝 Enhancement Note: The "EST Preferred" work hour requirement is critical. While the role is remote and located in Honduras, candidates must be prepared to work during U.S. Eastern Standard Time business hours, which will involve a significant time difference from typical Honduran working hours. This implies a need for strong time management and flexibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief introductory call, likely with a recruiter, to assess basic qualifications, interest in the role, and salary expectations. Be prepared to articulate your understanding of the "conversion-focused" aspect of the role.

• Recruiter Interview: A more in-depth conversation with a recruiter to further evaluate your experience, skills, and cultural fit. This is a good time to ask clarifying questions about Pavago and the client.

• Client Interview: This is the core interview where you'll meet with the end-client stakeholders (likely marketing or creative leads). Expect to discuss your portfolio in detail, walk through case studies, and answer technical and strategic questions related to design, development, and conversion optimization.

• Offer & Onboarding: If successful, you will receive an offer and proceed with the onboarding process.

Portfolio Review Tips:

• Highlight Conversion Impact: For each project, clearly state the goal, the design/development solutions implemented, and any measurable results (e.g., improved conversion rate, increased engagement). Quantify your impact whenever possible.

• Showcase Design & Development: Ensure your portfolio demonstrates both your design aesthetic and your ability to build functional, responsive pages independently. Use clear labels (e.g., "Designed & Developed by [Your Name]").

• Platform Specificity: Clearly indicate which platforms you used for design (Figma, Sketch, Adobe XD) and development (Webflow, Framer).

• Case Study Approach: Structure your portfolio pieces as mini case studies: Problem -> Solution -> Results. Briefly explain your thought process and decision-making.

• Responsiveness & Versatility: Include examples of designs optimized for different devices (desktop, mobile, tablet).

Challenge Preparation:

• Live Design/Development Exercise: Be prepared for a practical exercise where you might be asked to design a specific element or build a simple landing page based on a prompt, possibly within a time limit.

• Portfolio Walkthrough: Practice presenting your portfolio succinctly, focusing on 2-3 key projects that best represent your skills for this role. Be ready to answer detailed questions about your process, tools, and the outcomes.

• Strategic Questions: Anticipate questions about how you approach conversion optimization, user testing, and balancing creative vision with performance metrics.

📝 Enhancement Note: The interview process emphasizes practical demonstration of skills through portfolio review and potential practical exercises. Candidates should prepare to articulate the "why" behind their design and development choices, linking them directly to conversion goals and business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Design: Figma, Adobe XD, Sketch (Proficiency in at least one required). Canva is also mentioned as a tool.

• Landing Page Development: Webflow, Framer (Hands-on experience required). Other similar no-code/low-code platforms are acceptable.

• Basic Front-end (Preferred): HTML/CSS, React, Next.js.

Analytics & Reporting:

• Implicit Need: While not explicitly listed as tools, the role's focus on conversion rates and campaign performance implies familiarity with analytics platforms like Google Analytics for monitoring and reporting on landing page performance.

• A/B Testing Tools (Preferred): Familiarity with tools used for A/B testing and CRO would be beneficial.

CRM & Automation:

• Implicit Need: Experience with how landing pages integrate into marketing automation platforms or CRMs for lead capture and nurturing would be advantageous, though not explicitly required.

Collaboration & Project Management:

• Google Workspace: Mentioned as part of the technology stack, suggesting use for document creation, spreadsheets, and general collaboration.

• GitHub (Preferred): Indicated for version control if front-end development skills are utilized.

📝 Enhancement Note: The core technical requirements revolve around design software (Figma/XD/Sketch) and no-code/low-code website builders (Webflow/Framer). Candidates with basic front-end knowledge (HTML/CSS) and experience with analytics will be strong contenders.

👥 Team Culture & Values

Operations Values:

• Conversion-Driven: A primary value is focusing on measurable results, where design and development efforts are directly tied to improving conversion rates and campaign performance.

• Execution & Independence: Emphasis on individuals who can independently take projects from concept to launch, demonstrating strong execution capabilities and self-management.

• Collaboration & Communication: Despite being remote, fostering effective communication and collaboration with both internal teams and external clients is crucial.

• Agility & Adaptability: Thriving in a fast-paced marketing environment that requires quick turnaround times and adaptability to evolving campaign needs and client feedback.

• Quality & Detail-Orientation: Maintaining high standards for visual design, user experience, and technical implementation.

Collaboration Style:

• Remote-First: Collaboration predominantly occurs through digital channels, requiring proactive communication and clear documentation.

• Cross-Functional Integration: Working closely with marketing teams, copywriters, and campaign managers to ensure cohesive campaign execution.

• Client-Centric: A significant aspect of collaboration will involve working with Pavago's clients, understanding their brand, objectives, and providing solutions that meet their specific needs.

• Feedback Loop: Openness to feedback and iterative improvements is essential, given the continuous optimization nature of the role.

📝 Enhancement Note: The culture appears to be performance-oriented, valuing autonomy, efficiency, and direct contribution to client success. The remote nature necessitates strong self-discipline and excellent digital communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design Aesthetics with Conversion Goals: The primary challenge is ensuring that creative output is not only visually appealing but also strategically designed to drive specific user actions and conversions, which can sometimes involve trade-offs.

• Independent Project Management: Juggling multiple client projects simultaneously, each with unique requirements and deadlines, while maintaining high quality and delivering independently.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with distributed teams and clients across different time zones (especially adhering to EST).

• Rapid Iteration Cycles: Adapting quickly to feedback and market changes, requiring efficient design and development processes for frequent updates and optimizations.

• Staying Current with Tools & Trends: Keeping pace with evolving design software, no-code platforms, and digital marketing best practices.

Learning & Development Opportunities:

• Platform Mastery: Deepen expertise in Webflow, Framer, and advanced design tools, potentially becoming a go-to specialist.

• CRO & Performance Marketing: Develop advanced skills in conversion rate optimization, user behavior analysis, A/B testing, and performance marketing strategies.

• Client Management Skills: Gain experience in client communication, project scoping, and managing stakeholder expectations through working with various Pavago clients.

• Portfolio Expansion: Continuously build a strong portfolio with demonstrable results across diverse client projects, enhancing career progression opportunities.

• Mentorship: Potential for mentorship from senior team members within Pavago or client-side leaders, fostering growth in specialized areas.

📝 Enhancement Note: The challenges are directly tied to the hybrid nature of the role and the demands of a client-facing, performance-driven environment. The growth opportunities are clearly defined by the potential to specialize and advance within the creative, development, and marketing operations fields.

💡 Interview Preparation

Strategy Questions:

• Conversion-Focused Design: "Describe a time you designed a landing page that significantly improved conversion rates. What was your approach, and what metrics did you track?"

• Tool Proficiency & Workflow: "Walk me through your process for building a responsive landing page from scratch using Webflow/Framer. What are the key steps you take to ensure optimal performance and user experience?"

• Balancing Creativity & Performance: "How do you balance creative aesthetics with the need to drive conversions? Can you give an example where you had to make a design decision based purely on performance data?"

• Independent Project Management: "How do you manage multiple design and development projects simultaneously when working remotely? How do you prioritize tasks and ensure deadlines are met?"

Company & Culture Questions:

• Understanding Pavago's Model: "What interests you about working for a remote talent provider like Pavago, and how do you see yourself contributing to client success?"

• Remote Work Experience: "Describe your experience working remotely. What are your strategies for staying productive and collaborating effectively?"

• Adaptability: "How do you handle receiving critical feedback on your designs or development work, especially from clients?"

Portfolio Presentation Strategy:

• Quantify Impact: For each presented project, clearly state the objective, your role, the tools used, and quantifiable results (e.g., "Increased conversion rate by X%", "Reduced bounce rate by Y%").

• Explain Your 'Why': Be ready to articulate the reasoning behind your design and development choices, linking them to user behavior, conversion goals, and client objectives.

• Demonstrate Versatility: Showcase a range of projects that highlight your ability to design for different industries, target audiences, and campaign types.

• Highlight Independent Execution: Emphasize projects where you were solely responsible for both design and development, from concept to launch.

• Prepare for Technical Questions: Be ready to discuss the technical aspects of your landing page builds, such as responsiveness, page speed optimization, and integration points.

📝 Enhancement Note: Preparation should focus on demonstrating a clear understanding of how design and development directly contribute to marketing performance and business goals. Candidates should be ready to speak confidently about their portfolio, their process, and their ability to work independently in a remote, client-facing environment.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight keywords from the job description such as "Graphic Designer," "Landing Page Developer," "Conversion-Focused," "Webflow," "Framer," "Figma," "UX/UI," "Performance Marketing," and "Remote." Quantify achievements where possible (e.g., "Designed and launched 15+ high-converting landing pages, increasing lead generation by 20%").

• Curate Your Portfolio: Ensure your portfolio is easily accessible (link included in your resume or application) and prominently features projects that demonstrate your conversion-focused design and independent development capabilities. Organize it with clear case studies and quantifiable results.

• Prepare for the Interview: Practice articulating your design process, your understanding of conversion optimization, and your experience with the specified tools. Be ready to present your portfolio and answer scenario-based questions.

• Research Pavago: Understand Pavago's business model as a remote talent provider and how this role supports their clients. Be prepared to discuss your understanding of U.S. business hours and remote work best practices.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.