Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago (Client Hiring)

Location: El Salvador

Job Type: Full-Time

Category: Marketing Operations / Creative Operations / GTM Enablement

Date Posted: 2026-06-08T23:17:02.511

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Conversion-Centric Design & Development: This role is centered around creating high-impact digital marketing assets and landing pages that are not just visually appealing but are engineered to drive measurable business results, focusing heavily on conversion rates and lead generation.

• Independent Execution: The position requires a candidate who can independently design, build, launch, and optimize landing pages using no-code/low-code platforms, demonstrating full ownership from concept to production.

• Cross-Functional Collaboration: While independent, the role involves close collaboration with marketing teams, copywriters, and stakeholders to translate campaign objectives into effective creative and page designs.

• Performance Marketing Integration: Success in this role is directly tied to improving campaign performance, lead generation metrics, and overall marketing ROI through strategic design and development choices.

📝 Enhancement Note: This role is specifically framed as being "conversion-focused" and "not a traditional graphic design role," indicating a strong emphasis on performance marketing principles and measurable outcomes. The inclusion of "landing page development" alongside "graphic design" suggests a hybrid function critical for GTM enablement and demand generation operations. The preferred EST working hours suggest a need for significant overlap with US-based marketing teams.

📈 Primary Responsibilities

• Digital Asset Design: Design and execute a range of high-performing digital marketing assets, including ad creatives, social media graphics, banners, email visuals, and promotional graphics, ensuring strong visual consistency and brand alignment across all campaign materials.

• Landing Page Creation & Optimization: Conceptualize, design, build, and launch modern, responsive, and conversion-focused landing pages using platforms such as Webflow or Framer, ensuring seamless user experience across desktop, tablet, and mobile devices.

• UX/UI Enhancement: Apply best practices in User Experience (UX) and User Interface (UI) design to landing pages, forms, CTAs, and visual hierarchy to improve clarity, engagement, and drive desired user actions and conversion rates.

• Performance Analysis & Iteration: Continuously monitor and optimize landing pages based on performance insights, user behavior data, and campaign goals. Support A/B testing and Conversion Rate Optimization (CRO) initiatives to maximize effectiveness.

• Cross-Functional Campaign Support: Collaborate closely with marketing teams, copywriters, and campaign stakeholders to rapidly execute campaign ideas, manage multiple projects simultaneously, and ensure timely delivery of high-quality creative and landing page assets.

📝 Enhancement Note: The core responsibilities highlight a dual function: creative design execution and technical development of landing pages. This blend is crucial for operations teams focused on GTM efficiency, lead generation, and campaign performance. The emphasis on independent launch and optimization suggests a need for proactive problem-solving and a results-oriented mindset.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, UX/UI fundamentals, and digital marketing best practices is essential. Formal education in Graphic Design, Digital Media, Marketing, or a related field is advantageous.

Experience: 2-5 years of hands-on experience in graphic design with a significant focus on digital marketing assets and direct experience in building and launching landing pages using no-code/low-code platforms.

Required Skills:

• Design Software Proficiency: Expert-level command of at least one primary design platform such as Figma, Adobe XD, or Sketch.

• Landing Page Development: Proven, hands-on experience building and launching responsive landing pages using Webflow, Framer, or similar no-code/low-code platforms.

• Conversion-Focused Design: Deep understanding of UX/UI principles, visual hierarchy, user behavior, and how to translate these into designs that drive conversions.

• Digital Marketing Asset Creation: Ability to design a variety of digital marketing creatives, including ad creatives, social media graphics, and banners, tailored for performance.

• Independent Project Management: Demonstrated ability to manage multiple projects concurrently from concept to completion with minimal supervision, meeting deadlines in a fast-paced environment.

• Responsive Design Expertise: Strong knowledge of designing and developing for mobile, tablet, and desktop resolutions.

Preferred Skills:

• Performance Marketing Acumen: Experience working within performance marketing, growth-focused teams, or paid media environments where design directly impacts campaign ROI.

• CRO & A/B Testing Knowledge: Familiarity with A/B testing methodologies and Conversion Rate Optimization (CRO) principles.

• Basic Front-End Development: Foundational knowledge of HTML/CSS, React, or Next.js can be beneficial for more complex integrations or understanding technical constraints.

• Version Control: Experience with Git/GitHub for managing code or design assets.

• Prototyping & Animation: Skills in advanced prototyping tools or motion design can be a plus.

📝 Enhancement Note: The "Required Skills" emphasize a blend of creative design and technical development, with a strong focus on conversion optimization. The "Preferred Skills" indicate areas where additional expertise can make a candidate stand out, particularly in performance marketing and front-end development, which are valuable for GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Conversion Impact: A portfolio that clearly showcases projects where design and landing page development directly contributed to improved conversion rates, lead generation, or campaign performance.

• Landing Page Case Studies: Detailed examples of 2-3 landing pages built independently, including the design process, development platform used (e.g., Webflow, Framer), optimization strategies, and quantifiable results.

• Digital Creative Showcase: A selection of diverse paid ad creatives, social media graphics, and banner ads that illustrate versatility and a strong understanding of performance-driven design.

• UX/UI Integration: Evidence of applying UX/UI principles in design solutions, demonstrating how user flow, visual hierarchy, and responsiveness were considered and implemented.

Process Documentation:

• Workflow Design: Examples or descriptions of how you approach the end-to-end process of designing, building, and launching a landing page, from initial brief to final deployment and iteration.

• Optimization Methodology: Explanation of your process for analyzing landing page performance, identifying areas for improvement, and implementing changes based on data and user behavior.

• Collaboration and Feedback Loops: How you integrate feedback from marketing teams and stakeholders into your design and development workflow to ensure alignment and quality.

📝 Enhancement Note: For a role bridging design and development with a strong performance focus, the portfolio is paramount. It needs to showcase not just aesthetic capabilities but also the ability to drive tangible business outcomes through design and development execution. The emphasis on "process" implies the hiring team wants to understand how the candidate approaches their work, not just the final output.

💵 Compensation & Benefits

Salary Range: Based on the required experience level (2-5 years), location (El Salvador), and the hybrid nature of the role (design + development), a competitive salary range for a remote position in El Salvador would typically fall between $25,000 - $45,000 USD annually. This estimate considers local cost of living, the specialized skillset required, and the demand for conversion-focused digital talent in the global remote job market.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from any suitable location within El Salvador.

• U.S. Business Hours Alignment: Work schedule designed to overlap with U.S. EST business hours, facilitating seamless collaboration with U.S.-based teams.

• Professional Development: Potential for growth into senior design, CRO, or growth marketing roles, with opportunities for skill enhancement in performance marketing and advanced platform development.

• Direct Impact: Opportunity to see the direct impact of your creative and development work on lead generation and campaign success metrics.

• Tools & Technology: Access to and utilization of industry-standard design and development tools.

Working Hours: Approximately 40 hours per week, with a preference for alignment with U.S. Eastern Standard Time (EST) business hours to facilitate collaboration with U.S.-based marketing and leadership teams.

📝 Enhancement Note: Salary is an estimate based on industry benchmarks for remote roles with this skill set in El Salvador and general remote work compensation trends. Benefits are inferred from the role description's emphasis on remote work and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company, Pavago, acts as a hiring partner for their clients. The client they are hiring for operates within the Digital Marketing and Performance Marketing sector, likely serving businesses looking to enhance their online advertising and lead generation efforts.

Company Size: Information on Pavago's size is not directly available, but they operate as a recruitment platform. The client they are hiring for could range from a growing startup to a mid-sized marketing agency, given the need for specialized, hands-on talent.

Founded: Pavago's founding date is not specified, but their operations suggest a modern approach to talent acquisition in the digital space.

Team Structure:

• The role is likely within a Growth Marketing, Performance Marketing, or Demand Generation team of the client company.

• Reporting structure will likely be to a

Marketing Manager, Head of Performance Marketing, or a Creative Lead.

• Cross-functional collaboration is expected with copywriters, campaign managers, and potentially product or sales teams to ensure cohesive campaign execution. Methodology:

• Data-Driven Design: The team likely operates with a strong emphasis on data analytics, user behavior tracking, and A/B testing to inform design and development decisions.

• Agile Campaign Execution: A fast-paced environment where ideas are rapidly translated into creative assets and landing pages to capitalize on market opportunities.

• Conversion Optimization Focus: Continuous improvement of funnel stages and user journeys through iterative design and development based on performance metrics.

Company Website: [Pavago Client Website Information Not Available - Direct Client Website URL Not Provided]

📝 Enhancement Note: The "About the Role" section strongly suggests the client operates in a performance-driven marketing environment. The emphasis on conversion rates, lead generation, and campaign performance implies a culture that values measurable results and rapid iteration.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience), requiring a solid foundation in both graphic design and landing page development, with a demonstrated ability to work independently. It's a hands-on contributor role with significant ownership.

Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Performance Marketing, or a Creative Lead who oversees campaign execution and performance.

Operations Impact: The role has a direct and measurable impact on:

• Lead Generation: Designing and optimizing landing pages to capture more qualified leads.

• Campaign Performance: Creating compelling ad creatives that increase click-through rates and engagement.

• Marketing ROI: Improving conversion rates directly contributes to a higher return on marketing investment.

• Brand Consistency: Maintaining a cohesive and professional brand image across all digital touchpoints.

Growth Opportunities:

• Senior Designer / CRO Designer: Deepen expertise in conversion rate optimization, A/B testing, and advanced UX/UI for landing pages.

• Growth Designer: Focus on growth marketing strategies, user acquisition, and retention through design and development.

• Creative Lead / Art Director: Transition into a leadership role, managing creative projects and teams.

• Platform Specialist: Become a go-to expert for Webflow, Framer, or other no-code/low-code platforms, potentially leading platform strategy.

• Full-Stack Development: Develop foundational front-end development skills to take on more complex technical challenges.

📝 Enhancement Note: The "Why This Role Stands Out" section is crucial here, outlining clear career progression paths. This indicates the company is invested in developing talent and offers a structured route for advancement beyond the initial role, particularly within the realms of performance marketing and specialized platform expertise.

🌐 Work Environment

Office Type: This is a Fully Remote position. The "client" is hiring through Pavago, and the role specifies "Remote | EST Preferred."

Office Location(s): While the role is remote, the preference for "U.S. Business Hours (EST Preferred)" suggests that while the employee can be located anywhere within El Salvador, they will be expected to align their working hours with the Eastern Time Zone for optimal team collaboration.

Workspace Context:

• Independent Workstation: Employees are expected to have a suitable home office setup conducive to focused design and development work.

• Digital Collaboration Tools: Reliance on tools like Slack, Zoom, Google Workspace, and project management software for communication and workflow management.

• Agile Team Interaction: Opportunities to engage with marketing and creative teams via virtual meetings, collaborative design sessions, and digital feedback channels.

Work Schedule: The primary work schedule will align with U.S. EST business hours (approximately 9 AM - 5 PM EST), typically translating to around 40 hours per week. This is a full-time, dedicated role.

📝 Enhancement Note: The remote nature combined with EST preference implies a need for strong self-discipline and communication skills to effectively bridge time zone differences and maintain team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief call, likely with a Pavago recruiter, to assess basic qualifications, interest, and cultural fit.

• Recruiter Interview: A more in-depth interview with the Pavago recruiter to evaluate experience, skills, and alignment with the client's needs.

• Client Interview: This will be the core interview, likely with the hiring manager and potentially a team member from the client's marketing or creative department. Expect to discuss your portfolio, design process, and technical skills in detail.

• Offer & Onboarding: If successful, a formal offer will be extended, followed by onboarding procedures managed by Pavago or the client.

Portfolio Review Tips:

• Highlight Conversion Wins: For each project, clearly articulate the objective, your role, the challenges, the solutions implemented (design and development), and most importantly, the quantifiable results achieved (e.g., % increase in conversion rate, # of leads generated).

• Showcase Both Design & Development: Ensure your portfolio includes examples of both strong ad creatives/visuals and fully functional, responsive landing pages you built independently. Utilize case study formats for landing pages.

• Demonstrate Platform Proficiency: Clearly state the tools and platforms used for each project (Figma, Webflow, Framer, etc.).

• Emphasize Process: Be prepared to walk through your design and development process for specific projects, explaining your decision-making rationale, especially concerning UX/UI and conversion optimization.

• Tailor to the Role: Emphasize projects that align with conversion focus, performance marketing, and independent execution.

Challenge Preparation:

• Design/Development Challenge: Be prepared for a take-home assignment or a live exercise where you might be asked to design a creative asset or build a simple landing page based on a brief.

• Problem-Solving Scenarios: Anticipate questions about how you would approach optimizing a low-converting landing page or designing an ad creative for a specific campaign goal.

• Technical Q&A: Be ready to discuss your experience with Webflow/Framer, responsive design challenges, and basic HTML/CSS if applicable.

📝 Enhancement Note: The interview process is standard for roles sourced through recruitment platforms. The emphasis on portfolio review and potential challenges highlights the practical, results-driven nature of this position. Candidates should be ready to "show, not just tell" their capabilities.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Highly likely to be a primary tool for UI/UX design and prototyping.

• Adobe XD / Sketch: Proficiency in at least one of these is expected as an alternative or complementary design tool.

• Canva: May be used for quicker, simpler graphic creation or by other team members, but advanced work will likely be in Figma/Adobe XD.

Landing Page Development Platforms:

• Webflow: Explicitly mentioned as a primary platform for building and launching modern, responsive websites and landing pages.

• Framer: Also explicitly mentioned, indicating a need for experience with this powerful design and prototyping tool that also supports development.

• Similar No-Code/Low-Code Platforms: Familiarity with others like Editor X, Wix, or Squarespace might be a plus but Webflow/Framer are key.

Analytics & Optimization Tools (Familiarity Expected):

• Google Analytics: For understanding user behavior and traffic sources.

• A/B Testing Tools (e.g., Google Optimize, VWO, Optimizely): Understanding how to interpret results and inform design based on tests.

• Heatmap/User Recording Tools (e.g., Hotjar): For visualizing user interaction on pages.

Collaboration & Workflow Tools:

• Slack: For real-time communication.

• Google Workspace (Docs, Sheets, Slides): For document creation, collaboration, and presentations.

• GitHub: Mentioned as a "nice to have," indicating potential for code version control and collaboration on more technical aspects.

📝 Enhancement Note: The tools listed are critical. Proficiency in Figma and at least one of Webflow/Framer is non-negotiable. Familiarity with analytics and optimization tools demonstrates a performance-oriented mindset.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong emphasis on achieving measurable outcomes, particularly in conversion rates, lead generation, and campaign performance.

• Data-Driven: Decisions are informed by performance data, user behavior, and A/B testing results.

• Efficiency & Speed: The ability to execute quickly and launch assets and pages efficiently in a fast-paced marketing environment.

• Collaboration: While independent, working effectively with marketing teams, copywriters, and stakeholders is key to campaign success.

• Attention to Detail: Maintaining high standards for visual consistency, responsiveness, and pixel-perfect execution.

Collaboration Style:

• Cross-Functional Integration: Working closely with marketing, copywriters, and potentially campaign managers to ensure creative assets and landing pages align with campaign objectives and messaging.

• Feedback Loops: Openness to receiving and incorporating feedback from stakeholders to refine designs and improve performance.

• Agile Workflow: Participating in a dynamic environment that requires quick turnarounds and iterative improvements based on campaign performance.

📝 Enhancement Note: The culture is likely one of high performance, where creativity is directly tied to business impact. Professionals who thrive on seeing their work directly influence metrics will likely find this environment rewarding.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is creating designs that are both visually appealing and highly effective at driving conversions, requiring a constant synthesis of creative intuition and data analysis.

• Rapid Iteration in a Fast-Paced Environment: Adapting quickly to changing campaign needs and market dynamics, requiring efficient workflows and the ability to produce high-quality work under tight deadlines.

• Independent Execution and Problem-Solving: As a remote, independent role, the candidate must be adept at troubleshooting design or development issues without constant direct supervision.

• Time Zone Alignment: Effectively collaborating with a U.S. EST-based team while working remotely from El Salvador requires proactive communication and time management.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain in-depth knowledge and practical experience in conversion rate optimization strategies and A/B testing methodologies.

• Master Advanced Platform Skills: Become an expert in Webflow and/or Framer, potentially leading platform strategy for the client.

• Expand Performance Marketing Knowledge: Understand the nuances of various paid media channels and how design impacts their effectiveness.

• Growth Design Specialization: Develop skills in user acquisition, retention, and lifecycle marketing through design interventions.

• Technical Skill Enhancement: Opportunity to build on basic front-end development knowledge (HTML/CSS, React) for more complex web development tasks.

📝 Enhancement Note: The challenges are inherent to roles that demand high performance and independent contribution in a dynamic marketing landscape. The growth opportunities are clearly defined and aligned with industry trends in digital marketing and specialized web development.

💡 Interview Preparation

Strategy Questions:

• Portfolio Deep Dive: Be prepared to walk through 2-3 of your strongest projects, focusing on:

  • The problem you were solving.
  • Your design and development process.
  • The tools and platforms used.
  • The specific impact on conversion rates or campaign performance (quantify everything!).
  • Any challenges faced and how you overcame them.

• Conversion-Focused Scenarios: "Imagine a landing page with a 2% conversion rate. How would you approach optimizing it?" or "Design an ad creative for [hypothetical product/service] that aims to maximize click-through rates."

• Platform Expertise: "Describe your experience building a complex interactive element in Webflow/Framer." or "What are the key differences between designing for desktop and mobile on a landing page?"

Company & Culture Questions:

• "Why are you interested in a conversion-focused design role rather than a traditional graphic design position?"

• "How do you stay updated on UX/UI trends and conversion optimization best practices?"

• "Describe your experience working remotely and collaborating with teams across different time zones." Portfolio Presentation Strategy:

• Narrative is Key: Structure your portfolio presentations like mini case studies. Tell a story about each project, highlighting the challenge, your innovative solution, and the measurable results.

• Show, Don't Just Tell: Use visuals effectively. Showcase mockups, live page examples, and any data visualizations that demonstrate performance improvements.

• Quantify Impact: Always back up your claims with data. If you don't have exact numbers, provide realistic estimates and explain your reasoning.

• Focus on the "Why": For every design or development decision, be ready to explain why you made that choice, linking it back to user behavior, conversion goals, or performance metrics.

📝 Enhancement Note: Preparation should focus on demonstrating a blend of creative talent, technical execution, and a deep understanding of how design contributes to business objectives. Quantifiable results are paramount.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio clearly highlights projects demonstrating conversion-focused design, independent landing page development (mentioning Webflow/Framer), and quantifiable results. Tailor your portfolio to showcase your strongest relevant work first.

• Resume Optimization: Update your resume to emphasize keywords such as "Conversion Rate Optimization," "Landing Page Development," "Webflow," "Framer," "Figma," "Performance Marketing," "UX/UI," and "Digital Asset Creation." Quantify achievements wherever possible.

• Interview Preparation: Practice walking through your portfolio projects, focusing on explaining your process and the impact of your work. Prepare specific examples for scenario-based questions related to conversion optimization and campaign performance.

• Company Research: While Pavago is the platform, understand the type of clients they serve and the general landscape of performance marketing. This will help you tailor your responses to the likely needs of the end client.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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