Graphic Designer- Never Never

📍 Job Overview

Job Title: Graphic Designer - Never Never

Company: Asahi Beverages

Location: Metihakwala, Sabaragamuwa Province, Sri Lanka

Job Type: Full-Time

Category: Creative & Media / Marketing / Art & Design / Food & Beverage

Date Posted: 2026-06-26

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the design and production of all internal and external creative brand materials for the premium spirits brand, "Never Never."

• Contribute significantly to the creation and optimization of social media content, enhancing brand presence across digital channels.

• Drive brand development and growth through innovative graphic design solutions for a variety of platforms and communications.

• Support the creative execution of major brand and product campaigns, ensuring high-quality output under strict timelines.

📝 Enhancement Note: This role is firmly positioned within a Brand Marketing and Creative function, focusing on visual identity and content creation for a specific brand within the Asahi Beverages portfolio. The emphasis on "Never Never" suggests a dedicated brand focus, requiring a designer who can embody and expand its visual language.

📈 Primary Responsibilities

• Lead the conceptualization and execution of graphic design content for diverse platforms including digital, social media, print, and internal communications.

• Collaborate closely with marketing and brand teams to develop creative strategies and execute major brand and product campaigns from concept to completion.

• Maintain and elevate the visual quality of creative assets, ensuring exceptional output and adherence to brand guidelines under demanding timelines.

• Provide strategic recommendations for optimizing brand design and content across all customer touchpoints, enhancing brand perception and engagement.

• Ensure all creative materials comply with relevant industry standards and corporate guidelines, specifically mentioning ABAC standards and the SMCC process for legal, regulatory, and corporate affairs compliance.

📝 Enhancement Note: The responsibility to "control the way our brand is consumed" and "take Never Never to the masses" highlights a significant level of ownership and strategic impact for this Graphic Designer. The mention of ABAC standards indicates a regulated industry (likely alcohol), requiring careful attention to compliance in all creative output.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for roles requiring advanced design skills and portfolio demonstration.

Experience: 2-5 years of proven experience in graphic and visual design roles, with a demonstrated ability to create high-quality content across multiple media formats. Experience within the beverage, spirits, or a closely related consumer goods industry is highly advantageous.

Required Skills:

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.).

• Demonstrated expertise in visual design principles, typography, and layout.

• Proven experience in developing graphic design content for diverse platforms (digital, social media, print).

• Experience with web design principles and familiarity with Content Management Systems (CMS) platforms.

• Strong portfolio showcasing elevated design and content development skills across multiple media formats.

• Exceptional verbal and written communication skills for effective collaboration and presentation.

• Ability to manage multiple projects simultaneously and meet strict deadlines.

• Understanding of brand development and growth strategies through creative execution. Preferred Skills:

• Experience in the premium spirits or beverage industry.

• Knowledge of video editing and motion graphics software (e.g., After Effects, Premiere Pro).

• Familiarity with web design platforms and UI/UX principles.

• Experience with photography and art direction for marketing campaigns.

• Understanding of ABAC (Alcohol Beverages Advertising Code) standards and compliance processes.

📝 Enhancement Note: The "About You" section emphasizes having a "voice and seat at the table," suggesting that the ideal candidate will be proactive in contributing creative ideas and strategic input beyond just executing design tasks. The mention of "premium spirits brand" and "ABAC standards" strongly implies the need for a designer who understands brand positioning in regulated, high-end markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in graphic and visual design across various media, including digital assets, social media campaigns, print collateral, and branding elements.

• Case studies showcasing the development and execution of brand growth initiatives and major product campaigns, highlighting the candidate's role and impact.

• Examples of work that clearly illustrates advanced skills in Adobe Creative Suite and an understanding of web design principles.

• Demonstration of the ability to maintain high output quality and adhere to strict timelines, with specific examples of projects completed under pressure. Process Documentation:

• Evidence of workflow design and optimization for creative projects, showcasing how projects are managed from brief to final delivery.

• Examples of process implementation for ensuring compliance with regulatory standards (e.g., ABAC, SMCC), demonstrating a systematic approach to legal and corporate affairs review.

• Documentation or case studies that highlight how recommendations were provided to optimize brand design and content, indicating a process for strategic creative input.

📝 Enhancement Note: Given the emphasis on brand development, campaign execution, and regulatory compliance, the candidate's portfolio should not only showcase aesthetic talent but also demonstrate strategic thinking, project management capabilities, and an understanding of industry-specific regulations within the creative process.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-5 years of experience in Metihakwala, Sabaragamuwa Province, Sri Lanka, the estimated annual salary range is LKR 1,200,000 - LKR 2,500,000. This estimate is based on industry benchmarks for creative professionals in Sri Lanka, considering the specific requirements of advanced Adobe Suite skills, web design experience, and brand development responsibilities, as well as the regulated nature of the industry.

Benefits:

• Comprehensive health insurance coverage for the employee and potentially dependents.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development, including training programs, workshops, and potential for attending industry conferences.

• Employee assistance programs offering confidential support for personal and professional challenges.

• Potential for performance-based bonuses or incentives.

• Access to Asahi Beverages' employee discount programs on company products.

Working Hours: The standard working hours are likely 40 hours per week, typically Monday to Friday, from approximately 8:30 AM to 5:00 PM. However, flexibility may be expected during peak campaign periods or for specific project deadlines.

📝 Enhancement Note: The salary estimate is a projection based on general market data for graphic designers in Sri Lanka. Actual compensation will depend on the candidate's specific experience, portfolio strength, and negotiation. The mention of "Circle Back Initiative employer" suggests a commitment to timely communication regarding application status.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage (specifically alcoholic beverages/spirits). Asahi Beverages operates in a dynamic and competitive market, with a focus on premium brands and innovation. The "Never Never" brand suggests a niche within the premium spirits segment, likely requiring a design aesthetic that is sophisticated, modern, and potentially edgy.

Company Size: Asahi Beverages is a large organization, with facilities across Australia and New Zealand. This implies a structured corporate environment with established processes and resources, while the "Never Never" brand might operate with some degree of autonomy within the larger structure.

Founded: Asahi Beverages has a long history, with its parent company founded in Japan in 1934. This brings a culture of quality, innovation, and long-term vision. The specific "Never Never" brand's founding date is not provided, but its positioning as a "premium spirits brand" suggests a modern, growth-oriented venture.

Team Structure:

• The Graphic Designer will likely be part of a Marketing or Brand team dedicated to the "Never Never" brand. This team might include Brand Managers, Marketing Specialists, and potentially Digital Content Creators.

• The reporting structure would likely place the Graphic Designer under a Marketing Manager or Head of Brand, with direct collaboration across various marketing functions.

• Cross-functional collaboration is expected with sales teams, product development, and potentially legal/compliance departments to ensure brand consistency and adherence to regulations. Methodology:

• Data analysis and insights will likely inform creative strategy, with performance metrics from digital and social channels guiding content optimization.

• Workflow planning and optimization strategies will be crucial for managing multiple creative projects, brand campaigns, and regulatory reviews efficiently.

• Automation and efficiency practices might be employed in asset production or campaign deployment, although the core function remains creative design.

Company Website: https://www.asahibeverages.com/ (Note: The specific "Never Never" brand may have its own dedicated website or section within the Asahi site.)

📝 Enhancement Note: Asahi Beverages' global presence suggests adherence to corporate standards for quality and compliance. The "Never Never" brand likely requires a creative approach that balances premium positioning with market appeal, demanding a designer who can adapt to specific brand identity guidelines while also contributing fresh ideas.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 2-5 years of experience. It offers a significant opportunity to influence brand perception and creative direction for a specific premium product line. The responsibilities suggest a blend of execution and strategic contribution, moving beyond basic design tasks.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Brand Lead. This provides exposure to strategic marketing decision-making and an opportunity to understand how creative output aligns with broader business objectives. Collaboration will extend across various departments, offering broad visibility.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and ultimately, sales performance for the "Never Never" brand. High-quality, compliant, and strategically aligned creative assets are crucial for driving market penetration and building brand loyalty in the competitive spirits industry.

Growth Opportunities:

• Specialization: Opportunity to become a subject matter expert in brand design for premium spirits, developing a niche skillset and portfolio.

• Skill Expansion: Potential to gain experience in related areas such as digital marketing, campaign management, or even art direction for photoshoots and video production.

• Leadership: As experience grows, potential to move into senior designer roles, lead creative projects, or mentor junior designers within the team.

• Cross-functional movement: Experience gained in brand marketing could open doors to roles in broader marketing management or brand strategy within Asahi Beverages.

📝 Enhancement Note: The "seat at the table" comment suggests that this role is more than just an order-taker; it's an opportunity for a designer to actively shape a brand's visual narrative, which is a significant growth trajectory for someone in a creative role.

🌐 Work Environment

Office Type: The role is on-site, indicating a traditional office environment within Asahi Beverages' facilities in Metihakwala. This suggests a professional setting designed for collaboration and focused work.

Office Location(s): Metihakwala, Sabaragamuwa Province, Sri Lanka. This location might offer insights into the local business landscape and potential commute considerations for candidates.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with marketing teams, brand managers, and other creative professionals.

• Access to industry-standard design software and hardware (likely high-performance computers with Adobe Creative Suite installed) is a given.

• Opportunities for team brainstorming sessions, project reviews, and informal discussions to foster a creative and innovative atmosphere.

Work Schedule: A standard 40-hour work week is typical, with potential for overtime during critical campaign launches or project deadlines. The on-site nature means predictable working hours, but the creative industry often demands flexibility to meet project milestones.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, creative synergy, and direct access to team members and resources, which can be beneficial for complex creative projects and brand alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CVs and portfolios to assess technical skills, experience, and aesthetic alignment with the "Never Never" brand.

• First Interview: Likely with a hiring manager or marketing lead, focusing on experience, understanding of brand design, and foundational design principles. This stage may involve discussing past projects from the portfolio.

• Design Challenge/Portfolio Presentation: Candidates may be asked to complete a short design task or present their portfolio in detail, explaining their creative process, strategic thinking, and how they approach challenges like regulatory compliance.

• Final Interview: Potentially with senior leadership, focusing on cultural fit, long-term vision, and strategic contribution potential.

Portfolio Review Tips:

• Curate your portfolio to prominently feature work relevant to brand development, campaign execution, and digital/social media content.

• Include specific case studies that demonstrate your ability to work within strict timelines and adhere to brand guidelines, especially for regulated industries.

• Be prepared to articulate your design process, from initial concept and research to final execution and rationale behind your creative decisions.

• Highlight any experience with premium brands or in the beverage/spirits industry. Quantify impact where possible (e.g., "increased engagement by X%"). Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly and delivering a solution that aligns with the "Never Never" brand's premium positioning and target audience.

• Practice presenting your work concisely, emphasizing strategic thinking, problem-solving, and how your design choices support brand objectives.

• Be ready to discuss how you would ensure compliance with advertising standards in your creative work.

📝 Enhancement Note: The emphasis on "Never Never" and "premium spirits brand" means candidates should tailor their portfolio and interview responses to showcase an understanding of luxury branding, sophisticated aesthetics, and responsible marketing practices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency required in Photoshop, Illustrator, and InDesign. Familiarity with other Adobe applications like After Effects or Premiere Pro may be beneficial for dynamic content.

• Design Software: Any other industry-standard design tools relevant to digital or print production.

Analytics & Reporting:

• While not a primary focus, understanding how design impacts analytics is key. Familiarity with social media analytics dashboards (e.g., Facebook Insights, Instagram Analytics) and website analytics (e.g., Google Analytics) to understand content performance. CRM & Automation:

• Experience with Content Management Systems (CMS) for web design and potentially marketing automation platforms for campaign asset deployment is expected.

📝 Enhancement Note: The core requirement is Adobe Creative Suite expertise, but experience with CMS platforms indicates a need for designers who can create assets optimized for web deployment and understand basic digital publishing workflows.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop fresh, engaging content.

• Quality & Excellence: Commitment to producing high-caliber work that reflects the premium nature of the "Never Never" brand.

• Collaboration: Working effectively with marketing, brand, and compliance teams to achieve shared goals.

• Integrity & Compliance: Upholding ethical standards and adhering to regulatory guidelines in all creative output.

• Brand Stewardship: Acting as a guardian of the "Never Never" brand's visual identity and messaging.

Collaboration Style:

• Expect a collaborative environment where designers work closely with marketing professionals to translate campaign objectives into compelling visual narratives.

• Open feedback loops are likely, encouraging constructive criticism and iterative design improvements.

• Knowledge sharing on design trends, software updates, and best practices within the creative team.

📝 Enhancement Note: The company's commitment to quality and innovation, coupled with the specific demands of a premium spirits brand, suggests a culture that values both creative flair and rigorous execution, with a strong emphasis on brand consistency and ethical marketing.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Identity and Market Demand: Creating designs that are both true to the premium "Never Never" brand and appealing to a broad consumer base.

• Regulatory Compliance: Ensuring all creative output meets strict advertising standards (ABAC) in a regulated industry, which can sometimes limit creative freedom.

• Fast-Paced Environment: Managing multiple projects with tight deadlines inherent in a growing brand and dynamic consumer market.

• Adapting to Evolving Trends: Staying current with design trends and digital platform best practices while maintaining brand integrity.

Learning & Development Opportunities:

• Industry Workshops & Webinars: Access to training on new design software, digital marketing trends, and brand strategy.

• Cross-functional Exposure: Learning about marketing strategy, consumer insights, and sales objectives to better inform design decisions.

• Mentorship: Opportunities to learn from experienced marketing and brand professionals within Asahi Beverages.

• Portfolio Expansion: Building a robust portfolio with impactful campaigns for a well-known beverage brand.

📝 Enhancement Note: The primary challenge will be navigating the intersection of creative expression and strict industry regulations, requiring a designer who is both imaginative and meticulous. Growth will come from mastering this balance and contributing strategically to brand success.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new premium spirit launch, considering ABAC guidelines?" (Focus on demonstrating understanding of regulated marketing and creative strategy.)

• "Describe your process for developing visual assets for a major brand campaign, from brief to final delivery." (Highlight project management, creative ideation, and iterative refinement.)

• "How do you ensure your designs are both aesthetically pleasing and strategically aligned with brand objectives?" (Emphasize the connection between design and business goals.) Company & Culture Questions:

• "What excites you about the 'Never Never' brand and Asahi Beverages' position in the market?" (Show research and genuine interest.)

• "How do you handle constructive criticism or feedback on your designs?" (Demonstrate adaptability and a collaborative spirit.)

• "How do you stay updated on design trends and incorporate them into your work while maintaining brand consistency?" (Show proactivity and strategic thinking.) Portfolio Presentation Strategy:

• Select 3-5 strong projects that best represent your skills in brand development, campaign execution, and digital/social media design.

• For each project, clearly articulate the objective, your role, the creative process, key challenges (especially regulatory ones), and the outcome or impact.

• Be prepared to discuss your software proficiency and any specific tools used.

• For web design examples, explain your approach to UI/UX and CMS integration.

📝 Enhancement Note: Interviewers will be looking for a designer who can not only execute visually but also understand the strategic purpose behind their designs, particularly within the context of a premium brand in a regulated industry.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the Asahi Beverages careers portal.

• Customize your Resume: Tailor your resume to highlight experience in graphic design, visual design, brand development, Adobe Creative Suite proficiency, and any relevant industry experience (beverage, spirits, premium goods). Use keywords from the job description.

• Prepare Your Portfolio: Ensure your portfolio is easily accessible (online link preferred) and showcases your strongest work relevant to this role, particularly focusing on brand campaigns, digital assets, and social media content.

• Research the Brand: Familiarize yourself thoroughly with the "Never Never" brand's existing visual identity, target audience, and market positioning. Understand Asahi Beverages' overall brand portfolio and company values.

• Practice Your Presentation: Be ready to articulate your creative process, strategic thinking, and how your design solutions meet brand and regulatory requirements during an interview.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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