Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+)

Company: [Partner Company of Jobgether]

Location: Mexico

Job Type: Full-time (initially Part-time with potential to grow)

Category: Marketing Operations / Creative Operations

Date Posted: September 3, 2026

Experience Level: 2-5 years

Remote Status: Fully Remote (with optional office access in Kyiv and Warsaw)

🚀 Role Summary

• Drive the visual identity and brand book evolution for an emerging lingerie brand targeting the U.S. market, ensuring distinctiveness and cultural relevance.

• Create impactful visual assets across digital and physical touchpoints, including e-commerce, social media, advertising, and print collateral.

• Execute high-quality photo retouching and color correction to maintain a premium and cohesive aesthetic standard.

• Collaborate closely with marketing and social media teams to translate brand strategy into compelling visual narratives.

• Proactively contribute creative concepts and take ownership of design decisions to elevate the brand's visual experience.

📝 Enhancement Note: This role is positioned within a growing fashion brand, implying a need for operations professionals who can contribute to building foundational design systems and scalable processes. The "middle+" experience level suggests a need for a designer who can operate with autonomy and influence, rather than just execute. The target market (US) and remote-first nature of the company necessitate strong communication and a proactive approach to design operations.

📈 Primary Responsibilities

• Develop, refine, and meticulously maintain the brand book, ensuring consistent application of visual identity guidelines across all platforms and marketing materials.

• Design and adapt a wide range of visual assets for digital channels, including website graphics, social media posts and stories, email marketing campaigns, and digital advertisements.

• Perform expert photo retouching and color correction on campaign and e-commerce imagery to uphold a premium, consistent, and brand-aligned visual standard.

• Partner with marketing and social media teams to conceptualize and execute visually driven campaigns, translating strategic objectives into compelling creative outputs.

• Design and prepare print-ready materials such as lookbooks, packaging, event collateral, and other offline marketing assets, ensuring adherence to production specifications.

• Contribute creatively to mood boards, visual concept development, and the overall aesthetic direction of the brand.

• Manage a portfolio of design projects concurrently, prioritizing tasks, ensuring quality, maintaining brand consistency, and meeting deadlines in a dynamic, fast-paced environment.

• Champion high design standards, proactively identify opportunities for visual improvement, and take ownership of design decisions to enhance the overall customer experience.

📝 Enhancement Note: The responsibilities highlight a need for operational excellence in design execution, process management, and cross-functional collaboration. The emphasis on "evolving the brand book" and "helping establish a high design standard" indicates a need for a designer who can contribute to the operational framework of the brand's visual strategy, not just individual design tasks.

🎓 Skills & Qualifications

Education: [Specific educational requirements are not detailed, but a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for this level of experience.]

Experience: Minimum of 2 years of professional graphic design experience, with a strong preference for candidates with experience in fashion, lingerie, beauty, lifestyle, or premium consumer brands.

Required Skills:

• Portfolio: A robust portfolio showcasing sophisticated design work, strong visual storytelling capabilities, and a distinct personal design point of view.

• Design Fundamentals: Advanced command of layout, typography, composition, visual hierarchy, and maintaining brand consistency.

• Software Proficiency: Expert proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and Lightroom.

• Prototyping Tool: Demonstrated proficiency with Figma for design and collaboration.

• Photo Retouching: Hands-on, expert-level experience with photo retouching and color correction techniques.

• Print Production: Experience creating and preparing print-ready materials for advertising, packaging, lookbooks, events, and other offline marketing needs.

• Aesthetic Acumen: A sharp eye for aesthetics and detail, with a keen understanding of contemporary fashion, visual trends, and premium brand positioning.

• Project Management: Ability to manage competing priorities, work independently, communicate effectively, and consistently meet deadlines in a fast-paced environment.

• Collaborative Mindset: A proactive, collaborative approach, capable of acting as a creative partner and contributing to strategic brand discussions.

Preferred Skills:

• Video Editing: Basic video editing skills, with a focus on creating short-form social media content.

• Brand Building: Genuine interest and experience in brand building, particularly within an early-stage company environment.

• Cultural Relevance: Ability to create visually distinctive work that is culturally relevant to the U.S. market.

📝 Enhancement Note: The "middle+" experience level and emphasis on a "strong aesthetic point of view" suggest that candidates should highlight their ability to contribute to strategic creative direction and process improvement, not just task execution. The portfolio is critical and should demonstrate not only technical skill but also strategic thinking and brand alignment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating the design process from brief to final execution, emphasizing problem-solving and strategic thinking.

• Brand Identity Projects: Include examples of brand book development, style guides, or projects where brand consistency was a key objective.

• Digital Asset Creation: Present examples of e-commerce graphics, social media campaigns, and digital ads that drove engagement or conversions.

• Photo Retouching Examples: Clearly differentiate before-and-after examples of photo retouching and color correction to showcase technical skill and aesthetic judgment.

• Print Design Samples: Feature examples of print collateral (lookbooks, packaging, etc.) that demonstrate an understanding of print production requirements.

Process Documentation:

• Workflow Design: Demonstrate understanding of workflow design for creative projects, including briefing, concepting, revision cycles, and final delivery.

• System Integration: Show how design assets integrate with e-commerce platforms, social media management tools, and email marketing systems.

• Performance Metrics: Where possible, include metrics or insights on how design choices impacted engagement, conversion rates, or brand perception.

📝 Enhancement Note: For operations roles, a portfolio is essential. This designer's portfolio should not only showcase aesthetic talent but also demonstrate an understanding of efficient design processes, brand scalability, and the ability to integrate design work into broader marketing and e-commerce operations. Highlighting how their design process contributes to business objectives will be key.

💵 Compensation & Benefits

Salary Range: Competitive market-based compensation. Given the role is based in Mexico, targets a U.S. market salary range for similar roles, adjusted for local cost of living and the part-time to full-time growth potential. For a middle+ graphic designer in Mexico, a part-time rate might range from $15-$30 USD per hour, potentially scaling to $40,000 - $70,000 USD annually for a full-time position, depending on experience, portfolio strength, and specific KPIs met.

Benefits:

• Competitive market-based compensation.

• Part-time position initially, with the potential to transition into a full-time role as the business scales.

• Flexible working hours to accommodate different time zones and personal schedules.

• Fully remote work environment, fostering autonomy and work-life balance.

• Optional access to offices in Kyiv and Warsaw for those who may travel or seek in-person collaboration.

• Unlimited paid time off, contingent upon meeting agreed-upon performance KPIs.

• Support for professional development, including education and relevant industry event participation.

• Assistance for work-related travel, facilitating collaboration and brand experiences.

• Mentorship and access to a supportive, empowering team culture.

• Opportunities for significant creative ownership, personal development, and professional growth within an emerging brand.

Working Hours: Flexible working hours. While the initial role may be part-time, the expectation is for a full-time commitment as the brand grows, with flexibility to accommodate the U.S. market's business hours for collaboration.

📝 Enhancement Note: The salary estimate is based on typical market rates for graphic designers with 2-5 years of experience in regions with a lower cost of living but targeting a U.S. market, and considers the potential for full-time employment. The benefits package emphasizes flexibility, professional growth, and creative autonomy, which are attractive to operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (Lingerie) / E-commerce / Direct-to-Consumer (DTC)

Company Size: Early-stage startup, with potential for rapid growth. The Jobgether platform suggests a focus on efficient hiring processes for scaling companies.

Founded: [Not specified, but implied to be a relatively new brand focused on entering the U.S. market.]

Team Structure:

• Remote-First: A distributed team operating primarily online, requiring strong asynchronous communication skills.

• Cross-Functional Collaboration: Close collaboration with marketing, social media, and potentially product development teams.

• Agile Environment: Fast-paced, dynamic work environment characteristic of early-stage ventures, demanding adaptability and initiative.

• Creative Ownership: Emphasis on empowering team members to take ownership of their domains and contribute creatively.

Methodology:

• Brand Building: Focused on establishing a distinctive visual identity and market presence in the competitive U.S. lingerie sector.

• Data-Informed Design: While creative-driven, there's an implicit need to align design with market trends and potential performance metrics.

• Scalability: Designing processes and assets that can scale as the brand grows and expands its reach.

Company Website: [Jobgether website provided, but the partner company's specific website is not explicitly linked.]

📝 Enhancement Note: The company is an emerging fashion brand with a U.S. market focus, operating remotely. This context is crucial for understanding the operations needs – building scalable design processes, maintaining brand consistency across a remote team, and adapting to a fast-paced, growth-oriented environment.

📈 Career & Growth Analysis

Operations Career Level: Middle+ Graphic Designer. This role requires a designer who can operate with a significant degree of autonomy, contribute to strategic creative decisions, and potentially mentor junior designers as the team grows. It's a step beyond pure execution, involving process ownership and brand stewardship.

Reporting Structure: Likely reports to a Marketing Manager, Creative Director, or Head of Brand. The exact structure would depend on the company's current size and hierarchy.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer acquisition, engagement, and conversion rates through visually compelling marketing materials and e-commerce assets. They are key to translating the brand's value proposition into tangible visual experiences.

Growth Opportunities:

• Full-Time Transition: The primary growth opportunity is transitioning from part-time to a full-time role as the brand scales.

• Creative Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, leading creative initiatives and managing junior designers.

• Specialization: Opportunity to deepen expertise in specific areas like digital campaign design, e-commerce visual merchandising, or video content creation for social media.

• Brand Influence: Significant opportunity to shape and influence the visual identity of an emerging brand, leaving a lasting creative mark.

• Professional Development: Access to support for professional education and industry events, fostering continuous skill enhancement.

📝 Enhancement Note: The growth path emphasizes both increased responsibility within design operations and potential leadership. Candidates should consider how their experience can contribute to building a design function within a growing company.

🌐 Work Environment

Office Type: Fully Remote. The company operates with a remote-first philosophy, offering flexibility and autonomy.

Office Location(s): While primarily remote, optional access to offices in Kyiv and Warsaw is provided, suggesting potential hubs for in-person collaboration or team meetups.

Workspace Context:

• Digital Collaboration: Reliance on digital tools for communication, project management, and asset sharing.

• Autonomy: A high degree of independence in managing workload and creative output.

• Global Team: Interaction with team members across different geographical locations and time zones.

• Creative Freedom: An environment that encourages creative input and ownership, suitable for designers who thrive on shaping brand aesthetics.

Work Schedule: Flexible working hours. This allows for integration with personal schedules and potentially different time zone requirements for collaboration with the U.S. market. Performance will be measured against KPIs.

📝 Enhancement Note: The remote-first nature necessitates strong self-management and communication skills. Candidates should be comfortable working independently and leveraging digital collaboration tools to maintain team cohesion and project momentum.

📄 Application & Portfolio Review Process

Interview Process:

• AI Screening: Initial application review via Jobgether's AI-powered matching process to assess core requirements.

• Hiring Company Review: Shortlisted candidates' profiles are shared directly with the partner company for further evaluation.

• Portfolio Review: A crucial stage where the candidate's portfolio is assessed for design skill, strategic thinking, and brand alignment. Expect detailed discussions about past projects.

• Skills Assessment/Creative Challenge: Potentially a design challenge or practical exercise to evaluate problem-solving abilities and design execution under timed conditions.

• Team/Stakeholder Interviews: Interviews with marketing and/or social media team members to assess collaboration style, communication skills, and cultural fit.

• Final Interview: Likely with a senior leader to discuss role expectations, growth potential, and finalize terms.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase versatility and impact. Prioritize fashion, lingerie, or premium lifestyle brands if available.

• Tell the Story: For each project, clearly articulate the brief, your role, the challenges, your creative process, the solutions implemented, and the outcomes (quantifiable if possible).

• Highlight Brand Alignment: Demonstrate how your design choices supported the brand's objectives and resonated with the target audience.

• Showcase Technical Skills: Include examples that clearly demonstrate your proficiency in photo retouching, color correction, typography, and layout.

• Prepare for Discussion: Be ready to discuss your design choices, creative rationale, and how you handle feedback and revisions.

Challenge Preparation:

• Understand the Brand: Thoroughly research the brand's current aesthetic, target market (U.S. lingerie consumers), and competitive landscape.

• Anticipate Design Needs: Consider the types of assets they'll need (social media graphics, ad banners, email templates, lookbook pages).

• Focus on Process: If given a challenge, emphasize your thought process, problem-solving approach, and how you'd ensure brand consistency and effectiveness.

• Time Management: Practice working within time constraints, focusing on delivering a polished, well-reasoned output.

📝 Enhancement Note: The application process leverages AI for initial screening, emphasizing the importance of a well-optimized profile and clear alignment with the job description. The portfolio review is paramount, requiring candidates to demonstrate not only creative talent but also an understanding of brand strategy and operational efficiency in design.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and Lightroom.

• Figma: Essential for design, prototyping, and collaborative workflows.

Analytics & Reporting:

• Web Analytics (e.g., Google Analytics): Understanding how design impacts website traffic, engagement, and conversion is beneficial.

• Social Media Analytics: Familiarity with insights from platforms like Instagram, Facebook, TikTok to inform visual content strategy.

CRM & Automation:

• Email Marketing Platforms (e.g., Mailchimp, Klaviyo): Experience designing email templates and understanding their integration with e-commerce.

• E-commerce Platforms (e.g., Shopify): Familiarity with how design assets are implemented on e-commerce sites.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. While not explicitly stated, a basic understanding of how design assets integrate with e-commerce platforms and digital marketing tools is highly advantageous for this role, demonstrating an operational awareness beyond just creative execution.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging bold ideas and a distinctive aesthetic point of view.

• Collaboration & Partnership: Working closely with marketing and social media teams to achieve shared goals.

• Ownership & Accountability: Taking responsibility for design decisions and project outcomes.

• Efficiency & Quality: Maintaining high standards while working effectively in a fast-paced environment.

• Brand Stewardship: A deep appreciation for brand identity and its impact on customer perception.

Collaboration Style:

• Proactive Communication: Essential for a remote team, involving regular updates and clear articulation of ideas and challenges.

• Creative Partnering: Acting as a strategic partner rather than a task-taker, contributing to concept development and problem-solving.

• Feedback Integration: Openness to constructive feedback and ability to iterate on designs effectively.

• Cross-Functional Synergy: Working seamlessly with non-design teams to ensure visual consistency and campaign alignment.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom and operational discipline. Candidates should demonstrate an ability to contribute creatively while also understanding the importance of process, collaboration, and delivering against business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing a strong, consistent visual identity for a new brand in a competitive market.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

• Balancing Creativity and Execution: Translating a strong aesthetic vision into practical, scalable assets for diverse marketing channels.

• Pace of Growth: Adapting to the rapid changes and evolving needs of an early-stage startup.

• KPI Alignment: Ensuring design output directly contributes to measurable business objectives.

Learning & Development Opportunities:

• Deepen Brand Expertise: Gaining in-depth knowledge of brand building, fashion marketing, and the U.S. consumer market.

• Expand Skillset: Developing skills in video editing for social content, advanced digital campaign design, or even basic UI/UX principles for e-commerce.

• Creative Leadership: Opportunities to influence brand direction and potentially mentor emerging talent.

• Industry Exposure: Participating in relevant industry events and professional development programs supported by the company.

📝 Enhancement Note: The challenges presented are typical for an early-stage company and highlight opportunities for candidates to demonstrate resilience, strategic thinking, and a proactive approach to problem-solving within a design operations context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand book for a new lingerie brand targeting the U.S. market?" (Focus on process, key elements, and target audience considerations.)

• "Describe a time you had to balance a client's (or marketing team's) brief with your own creative vision. How did you ensure both were met?" (Highlight collaboration, negotiation, and problem-solving skills.)

• "Walk us through your process for creating visual assets for a social media campaign. How do you ensure consistency and engagement?" (Emphasize workflow, tool usage, and understanding of platform best practices.) Company & Culture Questions:

• "What interests you about working with an emerging fashion brand, specifically in the lingerie space?" (Show genuine interest in the industry and brand building.)

• "How do you approach collaboration in a remote-first environment, especially when working with non-designers?" (Focus on communication, proactive engagement, and understanding diverse perspectives.)

• "How do you measure the success of your design work, beyond aesthetic appeal?" (Connect design to business impact, KPIs, and user engagement.) Portfolio Presentation Strategy:

• Concise Storytelling: For each project, limit your explanation to 2-3 minutes, focusing on the problem, your solution, and the impact.

• Visual Clarity: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. Use high-quality mockups.

• Highlight Process: Be prepared to discuss the "why" behind your design choices, not just the "what." Show your thought process.

• Quantify Impact: If possible, include metrics or qualitative feedback that demonstrates the effectiveness of your designs.

• Tailor to the Brand: Briefly explain why you believe your skills and style are a good fit for this specific brand.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and operational awareness. Candidates should be ready to articulate their design process, collaborate effectively, and connect their work to business outcomes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Jobgether platform.

• Tailor Your Resume: Highlight your experience with fashion, lingerie, or premium lifestyle brands, and clearly list your proficiency with Adobe Creative Suite, Figma, and photo retouching. Emphasize any experience in brand building or early-stage companies.

• Curate Your Portfolio: Select your strongest and most relevant projects. Ensure it showcases a sophisticated aesthetic, strong visual storytelling, and an understanding of brand consistency. Prepare to discuss your process and the impact of your work.

• Prepare for AI Screening: Ensure your application details align with the keywords and requirements listed in the job description to maximize your chances with the AI matching process.

• Research the Brand: Understand the emerging brand's aesthetic, target U.S. market, and competitive landscape to demonstrate genuine interest and suitability.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.