Graphic Designer (Marketing)

📍 Job Overview

Job Title: Graphic Designer (Marketing)

Company: Welltech

Location: Ukraine

Job Type: CONTRACTOR

Category: Marketing Operations / Creative Production

Date Posted: April 20, 2026

Experience Level: Junior to Mid-Level (1-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static creatives for key digital advertising platforms, focusing on conversion-driven messaging and visual effectiveness.

• Drive rapid experimentation by developing new visual concepts and iterating quickly based on performance data and marketing briefs.

• Leverage AI tools to streamline ideation, enhance production workflows, and maintain efficiency in a high-volume creative environment.

• Collaborate closely with Marketing Managers to translate campaign objectives into impactful visual assets, ensuring alignment with brand guidelines and performance goals.

• Stay abreast of evolving social media trends and platform-specific aesthetics to ensure creative relevance and maximize engagement.

📝 Enhancement Note: While the role is for a Graphic Designer, its placement within a performance marketing context and emphasis on conversion-oriented messaging, rapid experimentation, and data-driven iteration positions it firmly within the broader "Marketing Operations" or "Creative Production" function. The focus is on design as a driver of measurable marketing outcomes, a key aspect of operations.

📈 Primary Responsibilities

• High-Volume Creative Production: Design and produce static advertisements for platforms such as Meta (Facebook/Instagram) and Google Ads, with a strong emphasis on clear visual hierarchy, compelling typography, and conversion-oriented messaging to drive user acquisition.

• Creative Experimentation & Iteration: Develop and propose novel visual concepts for ad campaigns, and efficiently iterate on existing designs based on A/B testing results, performance insights, and direct feedback from Marketing Managers.

• AI-Enhanced Workflow Integration: Actively utilize and integrate AI tools into the daily design process for ideation, asset generation, and optimization to accelerate production cycles and explore new creative avenues.

• Collaborative Brief Execution: Work in close partnership with Marketing Managers and other stakeholders, meticulously following creative briefs, incorporating feedback constructively, and ensuring timely delivery of design assets.

• Market & Trend Awareness: Continuously monitor social media trends, competitor creative strategies, and platform-specific design aesthetics to inform and enhance the relevance and effectiveness of static performance ads.

• Deadline Management & Multi-tasking: Effectively manage a workload of multiple design tasks simultaneously within a fast-paced performance marketing environment, consistently meeting tight deadlines without compromising quality.

• Brand Consistency: Ensure all creative assets adhere to Welltech's brand guidelines while adapting them to specific platform requirements and campaign objectives.

📝 Enhancement Note: The responsibilities highlight a hands-on, execution-focused role geared towards high-volume output and direct contribution to marketing campaign performance. The emphasis on rapid iteration, AI integration, and conversion optimization is crucial for candidates to understand.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles equivalent to a Bachelor's degree in Graphic Design, Visual Communications, or a related field is expected. Demonstrated learning through coursework, certifications, or self-study in performance marketing design is highly valued.

Experience: 1-2 years of professional experience in graphic design, with a significant portion focused on creating visual assets for digital marketing or performance advertising.

Required Skills:

• Graphic Design Fundamentals: A robust understanding of core design principles including typography, layout, color theory, composition, and visual hierarchy, evidenced by a comprehensive portfolio.

• Digital Design Tools: Advanced proficiency in industry-standard design software, specifically Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• AI Design Tooling: Practical experience utilizing AI tools for design ideation, asset generation, image enhancement, or workflow automation.

• Performance Marketing Acumen: Basic understanding of how visual elements contribute to user acquisition, engagement, and conversion metrics in digital advertising channels.

• Growth Mindset & Adaptability: A strong desire to learn, adapt to new tools and strategies, and continuously improve design output in a results-oriented environment.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design rationale and collaborate effectively with cross-functional teams.

• Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines consistently in a fast-paced setting.

Preferred Skills:

• Motion Graphics: Foundational knowledge or practical experience with After Effects or other video editing software for creating basic animations or dynamic ad elements.

• Performance Marketing Exposure: Deeper understanding of key performance indicators (KPIs) in user acquisition, familiarity with A/B testing methodologies for creatives, and awareness of ad platform best practices.

• Creative Concepting: Proven ability to brainstorm and develop original, compelling creative concepts that align with strategic marketing objectives.

📝 Enhancement Note: The qualifications emphasize practical application and adaptability over formal education. The inclusion of AI tools and a "growth mindset" points to a company culture that values innovation and continuous learning. The distinction between required and preferred skills helps candidates prioritize their development.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Design Fundamentals: Showcase a range of projects that clearly illustrate mastery of typography, layout, color theory, and visual hierarchy.

• Performance-Oriented Examples: Include case studies or examples of designs created for digital advertising, with an explanation of the objective, target audience, and how the design aimed to drive specific actions (e.g., clicks, sign-ups).

• Tool Proficiency Showcase: Highlight projects created using Figma and Adobe Creative Suite, demonstrating efficient workflow and skillful application of features.

• AI Integration Examples: If possible, include examples where AI tools were used to generate initial concepts, enhance assets, or speed up production, explaining the role of AI in the process.

• Iterative Design Process: Present examples that show how a design evolved based on feedback or performance data, demonstrating an understanding of iterative improvement.

Process Documentation:

• While formal process documentation isn't a primary deliverable for this role, candidates should be prepared to discuss their personal design process, including:
  • Brief Interpretation: How they break down and understand marketing briefs.
  • Ideation Methods: Their approach to brainstorming and concept development.
  • Tool Workflow: How they utilize Figma, Adobe Suite, and AI tools in sequence.
  • Feedback Integration: Their strategy for receiving and implementing feedback.
  • Performance Analysis: How they would conceptually approach understanding the performance of their designs.

📝 Enhancement Note: For a creative production role focused on performance marketing, the portfolio is paramount. It's not just about aesthetics but about demonstrating an understanding of how design drives business results. The emphasis on AI and iteration is key.

💵 Compensation & Benefits

Salary Range: Given the "CONTRACTOR" employment type and the location (Ukraine), and considering the 1-2 years of experience requirement, a competitive hourly rate or project-based fee would be expected. For a fully remote contractor role of this nature in Ukraine, a range of $15 - $30 USD per hour is a reasonable estimate, depending on the specific skill set, portfolio strength, and the volume/complexity of work.

Benefits:

• Remote-Friendly Environment: Ability to work from anywhere within Ukraine, offering flexibility and work-life balance.

• Professional Growth Opportunities: Exposure to performance marketing strategies, advanced design techniques, and cutting-edge AI tools within a rapidly scaling global company.

• Data-Driven Culture: Direct access to performance data and insights, allowing for clear understanding of design impact and enabling data-informed creative decisions.

• Impactful Work: Contribute to the growth of popular wellness apps with millions of users worldwide, seeing the direct impact of your creative output.

• Contractor Engagement: Flexibility typically associated with contractor roles, potentially allowing for management of other projects or personal commitments.

Working Hours: This is a contractor role, likely requiring a commitment of approximately 40 hours per week, aligning with standard business operations. The fully remote nature offers flexibility in scheduling, provided that collaboration with international teams and adherence to project deadlines are maintained.

📝 Enhancement Note: Salary is estimated based on typical contractor rates for graphic designers with 1-2 years of experience in Ukraine, considering the remote nature and the industry. Benefits are tailored to what a contractor might expect, emphasizing flexibility, growth, and impact.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Health & Wellness, Mobile Applications, Performance Marketing. Welltech operates at the intersection of these dynamic sectors, leveraging technology to promote well-being and employing sophisticated marketing strategies to reach a global audience.

Company Size: 700+ professionals. This indicates a well-established, scaled organization with structured teams and processes, yet potentially agile enough to adopt new technologies and methodologies rapidly.

Founded: The company's founding date is not explicitly stated, but its global presence across five hubs and a team of over 700 suggests significant growth and maturity since its inception.

Team Structure:

• Creative Production Team: The Graphic Designer will be part of this team, working alongside other designers, potentially video editors, and creative specialists.

• Reporting Structure: The role reports to a Marketing Manager who oversees performance marketing campaigns. Collaboration will be extensive with this manager and potentially other marketing specialists.

• Cross-functional Collaboration: Close interaction is expected with Marketing Managers, User Acquisition specialists, and potentially product teams to ensure creative alignment with campaign goals and user experience.

Methodology:

• Data-Driven Decision Making: Welltech emphasizes testing and data to inform all decisions, particularly in performance marketing. Creative output is expected to be aligned with measurable results.

• Agile Experimentation: The company fosters a culture of rapid experimentation, encouraging quick iteration on designs based on performance feedback to optimize campaigns.

• AI Integration: There is a clear directive to integrate AI tools into workflows, indicating a forward-thinking approach to leveraging technology for efficiency and innovation.

Company Website: https://welltech.com/

📝 Enhancement Note: The company context highlights a performance-driven, data-centric, and technologically forward organization. The emphasis on growth, experimentation, and AI is crucial for candidates to understand the operational ethos.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a junior to mid-level contributor within the marketing operations and creative production function. It’s an execution-focused role designed for individuals to hone their skills in performance-driven design and gain practical experience in a fast-paced marketing environment.

Reporting Structure: The Graphic Designer will report directly to a Marketing Manager, who likely oversees specific campaign portfolios or channels. This provides a clear line of communication and direct feedback loop for creative work.

Operations Impact: The Graphic Designer's work directly impacts Welltech's user acquisition and growth metrics. By creating high-performing static ads, they contribute to the efficiency and effectiveness of marketing spend, influencing conversion rates, cost per acquisition (CPA), and overall campaign ROI.

Growth Opportunities:

• Specialization in Performance Marketing Design: Develop deep expertise in designing creatives that consistently achieve high conversion rates and engagement across major digital platforms.

• AI Tool Mastery: Become highly proficient in leveraging AI tools for creative production, potentially becoming a go-to resource for AI-assisted design workflows within the team.

• Cross-Functional Exposure: Gain a broader understanding of marketing strategy, user acquisition funnels, and campaign management through close collaboration with Marketing Managers.

• Potential for Senior/Lead Creative Roles: With demonstrated success and a growing portfolio of high-impact creatives, there's potential to move into senior designer roles, creative lead positions, or specialized areas like A/B testing optimization.

📝 Enhancement Note: This analysis frames the role as a stepping stone with clear growth pathways within performance marketing and creative operations, emphasizing skill development and measurable impact.

🌐 Work Environment

Office Type: The company operates with a "remote-friendly" model, suggesting a distributed team. While they have physical hubs, this specific role is fully remote, indicating a strong commitment to asynchronous work and digital collaboration tools.

Office Location(s): While the company has hubs in Cyprus, Ukraine, Poland, Spain, and the UK, this specific role is designated for candidates located in Ukraine, with the flexibility of remote work within the country.

Workspace Context:

• Collaborative Digital Environment: Expect to use various digital tools for communication, project management, and design collaboration (e.g., Slack, Asana, Figma's collaborative features).

• Access to Operations Tools: While not explicitly stated, a remote role in a tech company would likely provide access to necessary software licenses and cloud-based platforms for design and communication.

• Team Interaction: Regular virtual meetings, check-ins, and feedback sessions with the Marketing Manager and other team members will be crucial for staying connected and ensuring alignment.

Work Schedule: The role likely requires a standard 40-hour work week. While fully remote, maintaining consistent availability during core business hours for collaborative tasks and timely responses is generally expected, especially when working with teams in different time zones.

📝 Enhancement Note: The focus here is on the practicalities of a remote work environment for a creative role, emphasizing digital tools and collaboration strategies.

📄 Application & Portfolio Review Process

Interview Process:

• Recruiter Call: Initial screening to assess general fit, motivation, and understanding of the role's performance-marketing focus. Be prepared to briefly discuss your experience and interest.

• Meet the Hiring Manager: A more in-depth discussion about your design philosophy, experience with performance creatives, and how you approach design challenges. This is where your portfolio will be a key discussion point.

• Test Task: A practical exercise designed to evaluate your skills in creating performance-oriented static ads. This may involve designing a set of ads based on a brief, similar to what you'd do in the role.

• Panel Presentation: Present your test task solution and potentially other portfolio pieces to a panel (likely including the Hiring Manager and other marketing/creative team members). This assesses your presentation skills, ability to articulate design rationale, and how you handle feedback.

Portfolio Review Tips:

• Curate for Performance: Prioritize examples that demonstrate an understanding of conversion goals, user acquisition, and A/B testing principles. If you have direct performance data or case studies, highlight them.

• Showcase Tool Proficiency: Ensure your portfolio clearly displays work created in Figma and Adobe Creative Suite.

• Highlight AI Integration (if applicable): If you’ve used AI tools, explain your process and the benefits achieved.

• Demonstrate Iteration: If possible, show how a design evolved based on feedback or data, illustrating your process.

• Clear Narrative: For each project, provide context: the objective, target audience, your role, the tools used, and the outcome (even if qualitative).

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most relevant pieces for this role.

Challenge Preparation:

• Understand Performance Metrics: Familiarize yourself with key digital advertising metrics (CTR, Conversion Rate, CPA, ROAS) and how design impacts them.

• Analyze Competitor Creatives: Look at ads from wellness apps or similar direct-to-consumer products on Meta and Google. Identify what makes them effective or ineffective.

• Practice Articulating Design Choices: Be ready to explain why you made specific design decisions, linking them back to marketing objectives.

• Figma/Adobe Skills: Ensure your skills in these tools are sharp, as the test task will likely require them.

• AI Tool Familiarity: Be ready to discuss your experience with AI tools and how you see them fitting into a design workflow.

📝 Enhancement Note: This section provides actionable advice for navigating the specific interview stages and preparing for the test task, emphasizing the performance-driven nature of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for collaborative UI/UX design and static asset creation. Proficiency in its features for design systems, prototyping, and team collaboration is expected.

• Adobe Creative Suite: Essential for image editing, manipulation, and advanced graphic design tasks. Proficiency in Photoshop and Illustrator is required.

• AI Design Tools: Experience with tools like Midjourney, DALL-E, Stable Diffusion, or AI-powered features within existing design software for concept generation, asset creation, or enhancement.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant for this design role, but understanding how marketing campaigns are managed and automated in broader marketing automation platforms could provide context.

📝 Enhancement Note: Explicitly listing the required design tools is critical. Mentioning AI tools highlights the company's technological focus.

👥 Team Culture & Values

Operations Values:

• Growth Together: Embrace continuous learning, skill development, and mutual support within the creative and marketing teams. This means being open to feedback and sharing knowledge.

• Drive Results: Focus on producing creatives that demonstrably contribute to marketing objectives and business growth. Design is seen as a tool for achieving measurable outcomes.

• Lead by Example: Take initiative, demonstrate a proactive attitude towards design challenges, and maintain a high standard of quality and professionalism in all work.

• Well-Makers: Contribute to the company's mission of helping people stay well by creating compelling and effective marketing materials that drive adoption of wellness products.

Collaboration Style:

• Data-Informed & Iterative: Collaboration will involve discussing performance data, A/B test results, and using these insights to guide design iterations.

• Agile & Fast-Paced: Expect a dynamic environment where quick turnaround times and adaptability are valued. Feedback loops will be frequent and efficient.

• Cross-Functional Partnership: Work closely with marketing managers and other stakeholders, fostering strong communication to ensure creative output aligns with strategic goals.

📝 Enhancement Note: Connecting company values to the day-to-day operations of a designer in a performance marketing context is key to cultural fit.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production Demands: Consistently producing a large number of high-quality creatives under tight deadlines can be demanding. Balancing speed with creative excellence is key.

• Adapting to Performance Data: Translating data insights into compelling visual improvements requires analytical thinking alongside creative skills.

• Rapidly Evolving Trends & Tools: Staying current with design trends, platform algorithm changes, and new AI tools requires continuous learning and adaptation.

• Balancing Brand Consistency with Campaign Specificity: Ensuring that individual ad creatives align with the overall brand while meeting the specific objectives of diverse marketing campaigns.

Learning & Development Opportunities:

• Mastering Performance Creative Design: Gain unparalleled experience in creating visuals that directly drive user acquisition and conversion for successful apps.

• AI Tool Expertise: Become an expert in using AI for creative workflows, a highly sought-after skill in the current market.

• Exposure to Global Marketing Strategies: Learn from a large, international team about effective user acquisition strategies across diverse markets.

• Potential for Specialization: Opportunities to focus on specific platforms (e.g., Meta ads expert) or creative types (e.g., animation for ads) as you grow.

📝 Enhancement Note: Identifying potential challenges and framing them as growth opportunities is a standard approach to preparing candidates for demanding roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a static ad for a platform like Meta, from receiving a brief to delivering the final asset." (Focus on your workflow, tool usage, and how you incorporate performance thinking.)

• "How would you approach designing a series of ads for a new feature launch, given limited initial performance data?" (Highlight your ideation process, understanding of target audience, and how you'd plan for iteration.)

• "Can you share an example of when your design work directly contributed to a positive marketing outcome? What was the outcome, and how did you measure it?" (Prepare a specific case study demonstrating impact.)

Company & Culture Questions:

• "What interests you about Welltech's mission and products (Muscle Booster, Yoga-Go, WalkFit)?" (Research the apps and connect them to your passion for wellness or design.)

• "How do you see AI tools fitting into the future of performance marketing creative production?" (Demonstrate your forward-thinking perspective and understanding of AI's role.)

Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most relevant pieces that showcase performance-driven design.

• Tell the Story: For each project, clearly articulate the brief, your creative process, the tools used, and the results achieved (or intended results).

• Quantify Where Possible: If you have metrics (e.g., improved CTR, higher conversion rate), present them clearly. If not, explain the qualitative impact or strategic rationale.

• Highlight AI Usage: If AI was part of the process, explain your role and how it enhanced the outcome.

• Be Prepared for Questions: Anticipate questions about your design choices, workflow, and how you would adapt to their specific needs.

📝 Enhancement Note: These sample questions and strategies are tailored to the specific demands of a performance marketing graphic design role, emphasizing data, AI, and impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the application link provided on Ashby.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience with performance marketing, digital ad design, Figma, Adobe Creative Suite, and AI tools. Ensure your portfolio is easily accessible and showcases relevant work.

• Resume Optimization: Clearly articulate achievements using action verbs and quantify results where possible. Emphasize any experience related to user acquisition, conversion optimization, or working within fast-paced marketing environments.

• Interview Preparation: Thoroughly review Welltech's products and mission. Practice articulating your design process and how your work drives business results. Prepare specific examples for behavioral and technical questions.

• Company Research: Understand Welltech's core values and their approach to performance marketing. Be ready to discuss how your skills and mindset align with their culture of "growing together," "driving results," and being "well-makers."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.