Graphic Designer II

📍 Job Overview

Job Title: Graphic Designer II

Company: GEICO

Location: New York City, NY (Hybrid)

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: November 3, 2026

Experience Level: 3+ years

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Design and produce high-quality creative assets across print and digital platforms, contributing to the iconic GEICO brand's visual identity.

• Execute comprehensive design projects from initial concept through final file delivery, ensuring alignment with marketing objectives and brand standards.

• Collaborate with copywriters, senior designers, and creative leadership to develop compelling and impactful brand storytelling.

• Leverage understanding of AI prompt writing and emerging creative technologies to enhance creative output and streamline production workflows.

📝 Enhancement Note: This role is positioned within GEICO's Creative Studio, a key function of their marketing organization. The "Designer II" title implies a mid-level position, requiring a solid foundation in design principles and execution capabilities, with opportunities to grow under senior guidance. The emphasis on AI and emerging tech suggests a forward-thinking creative environment.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of creative assets for both print and digital channels, including display ads, paid social media content, and digital out-of-home (DOOH) advertising.

• Execute design tasks such as resizing, basic animation, taxonomy application, and final file export for digital platforms.

• Prepare and finalize electronic files for print production, adhering to strict prepress industry standards, and meticulously review proofs for accuracy.

• Champion and consistently apply GEICO brand standards across all creative deliverables, proactively seeking clarification when usage or direction is ambiguous.

• Develop, maintain, and archive templates within brand templating and presentation software, ensuring efficient and consistent brand application.

• Modify and manipulate illustrations and photography to seamlessly integrate into creative assets and presentations.

• Partner closely with copywriters to ensure a cohesive integration of visual design and textual content.

• Effectively manage multiple design assignments simultaneously, prioritizing tasks to meet deadlines and proactively identifying potential risks or roadblocks.

• Incorporate feedback from creative leadership and insights derived from performance data to refine and elevate the quality of creative work.

• Maintain transparent project status updates through project management tools, email, and Slack, and actively participate in cross-functional kickoffs and working sessions.

• Actively explore and adopt new tools, technologies, and AI capabilities to enhance creative output and optimize production processes.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and production management. The explicit mention of "taxonomy," "resizing," and "simple animation" for digital assets, alongside "prepress industry standards" for print, indicates a need for meticulous attention to detail and a strong understanding of production workflows across various media. The expectation to "apply feedback from performance data" suggests a data-informed creative process.

🎓 Skills & Qualifications

Education:

• Bachelor of Arts (BA) or Bachelor of Science (BS) degree in Graphic Design, Visual Communications, or a closely related field. Experience:

• Minimum of 3 years of relevant professional design experience, ideally gained within an in-house creative team, a reputable advertising agency, or a brand-led organization. Required Skills:

• Graphic Design: Proven ability to create compelling visual designs across various formats.

• Visual Communications: Strong understanding of visual hierarchy, layout, and aesthetic principles.

• Adobe Creative Suite: Expert proficiency in InDesign, Photoshop, and Illustrator; strong working knowledge of Acrobat.

• Figma: Familiarity and practical experience with Figma for collaborative design workflows.

• Typography: Demonstrated mastery of typography, with a keen eye for detail and application.

• Print Design: Solid understanding of print production processes, including prepress standards.

• Digital Design: Experience designing for digital channels such as display, paid social, and DOOH.

• Brand Standards: Working knowledge of brand guidelines and their consistent application.

• Microsoft Office Suite: Demonstrated proficiency in Word and PowerPoint for document creation and presentation building.

• AI Prompt Writing: Familiarity with AI prompt writing techniques for creative development and review.

• Portfolio: A creative portfolio showcasing strong design craft and typography across a range of formats is mandatory for consideration.

Preferred Skills:

• Experience working within a large enterprise marketing or brand environment.

• Proficiency with enterprise project management tools such as Wrike or Workfront.

• Experience applying complex brand guidelines, visual systems, or design standards across diverse creative project types.

• Experience in creating 2D motion graphics using Adobe After Effects and Premiere Pro.

• Experience working with brand templating software.

• Experience creating HTML5 web banners using tools like Google Web Designer or Celtra.

📝 Enhancement Note: The "Designer II" level suggests candidates should move beyond basic execution and demonstrate a solid understanding of design strategy, brand application, and production workflows. The required proficiency in Adobe Creative Suite is standard, but the inclusion of Figma and AI prompt writing points to a modern design stack. The mandatory portfolio requirement underscores the importance of practical, demonstrable design skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design Craft & Typography: Showcase a strong portfolio with examples demonstrating exceptional design quality, layout skills, and sophisticated typography across multiple formats.

• Brand Application: Include case studies or examples that highlight your ability to consistently apply brand standards and visual systems across various marketing materials.

• Cross-Platform Execution: Present work that spans both print and digital mediums, illustrating your versatility in adapting designs for different channels (e.g., print collateral, display ads, social media graphics).

• Process & Collaboration: Briefly outline your design process within portfolio pieces, including how you incorporate feedback, collaborate with copywriters, and manage revisions.

Process Documentation:

• Workflow Understanding: Demonstrate an understanding of the end-to-end design process, from brief interpretation and concept development to final file preparation and delivery.

• Tool Proficiency: Clearly articulate your experience with key design software (Adobe Creative Suite, Figma) and project management tools (Wrike, Workfront preferred).

• Brand Guideline Adherence: Show examples of how you’ve successfully implemented and maintained brand guidelines in past projects.

• AI Integration: Be prepared to discuss how you've used or would use AI tools in the design process to enhance efficiency or creativity.

📝 Enhancement Note: For a Designer II role, the portfolio should not just be a collection of pretty pictures but should demonstrate a thoughtful approach to design challenges. Applicants should be ready to articulate their process, showcase their understanding of brand systems, and highlight their ability to execute across different media, with an awareness of modern tools like Figma and AI.

💵 Compensation & Benefits

Salary Range: $73,800.00 - $115,825.00 USD Annually

Benefits:

• Competitive Pay: A robust salary range reflecting experience and responsibilities.

• Comprehensive Benefits: Access to a range of benefits designed to support employee well-being.

• Flexibility: Options for flexible work arrangements to support work-life balance.

• Personalized Development Programs: Opportunities for tailored career growth and skill enhancement.

• Mentorship: Access to mentorship programs for guidance and professional development.

• Certification Assistance: Support for obtaining relevant professional certifications.

Working Hours:

• Standard full-time hours, approximately 40 hours per week. The hybrid nature allows for a blend of in-office and remote work.

📝 Enhancement Note: The salary range provided is specific to this role and location. The benefits listed are drawn from GEICO's general "Great Rewards" and "Great Careers" pledges, indicating a company-wide commitment to employee support and professional growth. The hybrid arrangement with 3 days in-office is a key detail for candidates assessing work-life integration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Insurance (specifically Auto Insurance)

Company Size: Large Enterprise (GEICO is a member of the Berkshire Hathaway family and a major US auto insurer, implying thousands of employees).

Founded: 1936. GEICO has a long-standing history, emphasizing stability and brand recognition.

Team Structure:

• The Graphic Designer II will be part of GEICO's Creative Studio, which operates within the broader Marketing organization.

• This studio is described as a collaborative environment comprising designers and writers focused on bringing the GEICO brand to life.

• The role reports under the direction of senior designers and creative leadership, indicating a clear hierarchy and mentorship structure. Methodology:

• The Creative Studio emphasizes "bold, insight-driven storytelling and design."

• Work is expected to be "disruptive, resonant, and built to perform," suggesting a data-informed and results-oriented approach to creative development.

• Collaboration with copywriters is a core methodology for unifying copy and design.

• There's an emphasis on applying feedback from performance data to continuously improve creative output.

Company Website: https://www.geico.com/

📝 Enhancement Note: GEICO's long history and association with Berkshire Hathaway suggest a stable, established corporate culture. The marketing organization, and specifically the Creative Studio, is positioned as a hub of innovation and high-performance creative work. The mention of "relentless innovation" and "exceeding customer expectations" points to a dynamic internal environment despite the company's age.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer (Designer II)

• This role is a step beyond entry-level, requiring demonstrated design craft, brand fluency, and production skills.

• It involves contributing concepts, executing work with accuracy, and applying feedback, indicating a role focused on execution with increasing autonomy and responsibility.

• The position is geared towards developing deeper craft and brand expertise within a large, established organization. Reporting Structure:

• Reports to Senior Designers and Creative Leadership within the Creative Studio.

• Collaborates closely with Copywriters and potentially other marketing stakeholders.

• The hybrid work model implies regular in-person collaboration with the immediate team. Operations Impact:

• As a Graphic Designer II, the primary impact is through the creation of visually compelling assets that reinforce the GEICO brand identity, drive customer engagement, and support marketing campaign performance across print and digital channels.

• The role contributes directly to the "disruptive, resonant, and built to perform" nature of GEICO's marketing efforts. Growth Opportunities:

• Skill Advancement: Opportunity to deepen expertise in specific design areas (e.g., digital, print, motion graphics) and gain proficiency in new tools and technologies, including AI.

• Career Progression: Potential to advance to Senior Designer roles through demonstrated performance, leadership potential, and expanded responsibilities.

• Brand Fluency: Develop deep expertise in applying and evolving a major national brand's visual identity.

• Cross-functional Exposure: Gain experience working with various marketing functions and stakeholders within a large enterprise.

• Learning & Development: GEICO offers personalized development programs, mentorship, and certification assistance, providing structured pathways for growth.

📝 Enhancement Note: The "Designer II" title and responsibilities suggest this role is a crucial stepping stone for designers looking to solidify their skills within a large, reputable brand. Growth opportunities are likely structured, with a focus on mastering core competencies and expanding into more complex projects or leadership responsibilities over time.

🌐 Work Environment

Office Type: Hybrid Work Model.

• Requires 3 days per week in the office, with preferred locations being New York City (Manhattan Office) or Washington D.C. (Corporate HQ). Office Location(s):

• New York City (Manhattan Office)

• Washington D.C. (Corporate HQ) Workspace Context:

• Collaborative Environment: The Creative Studio is designed for collaboration, implying an open or semi-open office layout conducive to team interaction and brainstorming.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma), presentation tools (Word, PowerPoint), and project management systems (Wrike, Workfront preferred). The company also encourages exploration of new creative tech, including AI.

• Team Interaction: Regular opportunities for in-person collaboration with designers, copywriters, and creative leadership, alongside remote interaction via digital tools.

Work Schedule:

• The role is full-time, with an estimated 40 working hours per week. The hybrid setup offers flexibility in managing in-office and remote workdays.

📝 Enhancement Note: The hybrid model is a key aspect of this role, balancing the need for in-person collaboration and connection with the flexibility of remote work. Candidates should be comfortable commuting to either the NYC or DC office for a significant portion of the week.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio link to assess qualifications and design capabilities.

• Portfolio Presentation/Review: Candidates will likely present their portfolio, discussing design choices, process, and impact. This may involve a live presentation or a detailed review session.

• Skills Assessment: Potential for a design exercise or a case study to evaluate practical skills, problem-solving abilities, and adherence to brand guidelines.

• Behavioral & Cultural Fit Interviews: Interviews with hiring managers, senior designers, and potentially cross-functional partners to assess communication skills, collaboration style, ability to take feedback, and alignment with GEICO's culture.

• Final Round: May involve discussions with higher-level creative leadership.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that highlight your design craft, typography, and ability to work across print and digital.

• Tell a Story: For each project, clearly articulate the problem, your role, your process (including any collaboration or use of AI), the solution, and the outcome or impact. Use visuals effectively.

• Highlight Brand Application: Demonstrate how you applied brand standards or developed visual systems.

• Showcase Technical Skills: Include examples that demonstrate proficiency in Adobe Creative Suite, Figma, and any other relevant tools.

• Prepare for Questions: Be ready to discuss your design choices, how you handle feedback, and your understanding of marketing objectives.

Challenge Preparation:

• Design Exercise: If a design challenge is given, focus on understanding the brief thoroughly, prioritizing key requirements, and delivering a clear, well-reasoned solution within the allotted time. Adherence to brand guidelines will be critical.

• Process Explanation: Be prepared to walk through your design process for a specific project, explaining your rationale for design decisions, tools used, and how you incorporated feedback or data.

• AI Integration Discussion: Articulate how you envision using AI in a design workflow to enhance efficiency or creativity, and be ready to discuss its ethical considerations.

📝 Enhancement Note: The mandatory portfolio is paramount. Candidates should treat the portfolio review as a primary interview component, preparing to not just show work but to explain the strategic thinking and execution behind it. Understanding GEICO's brand and marketing approach will be beneficial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • InDesign: Essential for print layout, multi-page documents, and final file preparation.
  • Photoshop: Crucial for image manipulation, retouching, and digital asset creation.
  • Illustrator: Key for vector graphics, logos, icons, and illustrations.
  • Acrobat: Used for PDF creation, editing, and preflighting.

• Figma: Increasingly important for UI/UX design, prototyping, and collaborative workflows.

• Microsoft Word: For creating and refining documents, potentially including design briefs or reports.

• Microsoft PowerPoint: Essential for building and presenting creative concepts, campaign proposals, and performance reports.

Analytics & Reporting:

• Familiarity with how design impacts performance metrics (e.g., click-through rates, engagement) will be beneficial, though direct use of analytics tools may be limited for this role. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this design role, but understanding how designs are deployed within marketing automation platforms could be a plus. Preferred Tools:

• Wrike or Workfront: Enterprise-level project management software for tracking tasks, deadlines, and project status.

• Adobe After Effects & Premiere Pro: For 2D motion graphics and video editing.

• Google Web Designer, Celtra: For creating HTML5 web banners and interactive ad formats.

• Brand Templating Software: Specific software used by GEICO for managing and deploying brand assets.

📝 Enhancement Note: Proficiency in the core Adobe Creative Suite is non-negotiable. The inclusion of Figma and AI prompt writing signals a move towards modern, collaborative design workflows. Experience with enterprise project management tools like Wrike or Workfront is a strong plus, indicating the need for organizational skills in a high-volume environment.

👥 Team Culture & Values

Operations Values:

• Great Company, Great Culture, Great Rewards, Great Careers: This overarching pledge signifies GEICO's commitment to creating a positive and supportive work environment that values employee growth and success.

• Relentless Innovation & Customer Focus: The marketing organization and Creative Studio are driven by a desire to exceed customer expectations through innovative and impactful work.

• Excellence & Performance: The emphasis on "best-in-class work that is disruptive, resonant, and built to perform" highlights a culture that values high standards and measurable results.

• Collaboration & Shared Success: The description emphasizes a collaborative culture where designers and writers work together, and success is shared.

• Integrity: As a member of the Berkshire Hathaway family, integrity is likely a foundational value.

Collaboration Style:

• Cross-functional Integration: Close collaboration with copywriters is essential. Designers will also work with senior creative leadership and potentially other marketing stakeholders.

• Feedback-Driven: A culture where feedback from creative leadership and performance data is actively sought and applied to improve work.

• Communication: Clear verbal and written communication is expected at all levels, both in person and remotely.

• Team-Oriented: The role requires the ability to work both independently and as part of a team, contributing to collective project goals.

📝 Enhancement Note: GEICO's stated values focus on a holistic employee experience—company, career, culture, and rewards. For a designer, this translates to an environment that supports creative excellence, professional development, and teamwork, all within the framework of a major, established brand.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume & Fast Pace: Managing multiple assignments simultaneously in a fast-paced environment with tight deadlines requires strong organizational and time-management skills.

• Brand Consistency: Maintaining strict adherence to GEICO's iconic brand standards across diverse creative outputs can be challenging, requiring meticulous attention to detail.

• Adapting to New Tech: Staying current with emerging creative technologies, including AI, and effectively integrating them into established workflows requires continuous learning and adaptability.

• Balancing Creativity & Performance: The need to create "disruptive, resonant" work while ensuring it is "built to perform" requires balancing creative vision with strategic marketing objectives and data insights.

Learning & Development Opportunities:

• Deepen Design Craft: Opportunity to refine skills in typography, layout, and visual storytelling under experienced leadership.

• Expand Digital Proficiency: Gain hands-on experience with a wider range of digital assets, including resizing, simple animation, and potentially HTML5 banners.

• Master Brand Systems: Become an expert in applying and potentially contributing to the evolution of a major national brand's visual identity.

• AI & Emerging Tech Adoption: Learn and experiment with AI tools for creative ideation and production, positioning yourself at the forefront of design innovation.

• Formal Programs: Leverage GEICO's "Personalized development programs, mentorship, and certification assistance" for structured career growth.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a large, high-output marketing department. The growth opportunities are significant, tied to both the company's investment in employee development and the inherent learning curve of working with a major brand and evolving technologies.

💡 Interview Preparation

Strategy Questions:

• Design Process & Brand Application: "Walk me through a project in your portfolio where you had to apply strict brand guidelines. What was your process, and how did you ensure consistency while still delivering creative work?"

• Collaboration & Feedback: "Describe a time you received critical feedback on a design. How did you handle it, and what was the outcome?" or "How do you collaborate with copywriters or other stakeholders to ensure your designs effectively support the message?"

• Problem-Solving & Innovation: "How would you approach designing a digital ad campaign for a new GEICO product, considering our brand identity and performance goals?" or "How do you see AI tools impacting the future of graphic design, and how might you leverage them in this role?"

Company & Culture Questions:

• Brand Understanding: "What do you admire about GEICO's brand identity and advertising?" or "How do you think your design style aligns with GEICO's 'bold, insight-driven storytelling'?"

• Team Dynamics: "Describe your ideal team environment and how you contribute to a collaborative culture."

• Impact Measurement: "How do you measure the success of your design work, beyond aesthetics?" Be prepared to discuss how design contributes to marketing objectives.

Portfolio Presentation Strategy:

• Concise Storytelling: For each project, focus on the "why," "what," and "how." Briefly explain the objective, your role and process, and the result.

• Visual Clarity: Ensure your presentation is visually clean, well-designed, and easy to follow. Use high-quality mockups.

• Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in Adobe Creative Suite, typography, brand application, and any relevant digital or AI experience.

• Engage and Interact: Be prepared to answer questions about your work and demonstrate your thought process. Show enthusiasm for the craft.

📝 Enhancement Note: Interviewers will be looking for not just design talent but also an understanding of how design serves business objectives, strong collaboration skills, and an ability to adapt to new technologies and feedback within a large corporate structure.

📌 Application Steps

To apply for this Graphic Designer II position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience in print and digital design, brand guideline application, and proficiency with Adobe Creative Suite and Figma.

• Resume Optimization: Clearly list your years of experience and relevant skills, using keywords from the job description (e.g., "graphic design," "visual communications," "Adobe Creative Suite," "brand standards," "AI prompt writing"). Quantify achievements where possible.

• Portfolio Walkthrough Practice: Prepare to present 3-5 key projects from your portfolio, articulating your design process, challenges, and outcomes. Practice explaining how your work aligns with marketing goals and brand identity.

• Company Research: Familiarize yourself with GEICO's brand, recent marketing campaigns, and their stated company values ("Great Company, Great Careers, Great Culture, Great Rewards") to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.