Graphic Designer (DTC / eCommerce Focus) - 59418596999

📍 Job Overview

Job Title: Graphic Designer (DTC / eCommerce Focus)

Company: Activate Talent

Location: Argentina

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Mid-Senior Level (3-6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is pivotal in driving conversion rates and customer engagement through visually compelling digital assets for Direct-to-Consumer (DTC) and eCommerce brands.

• The Graphic Designer will be responsible for creating high-impact creatives across critical marketing channels, including email, product pages, and digital advertising platforms.

• A key focus will be on data-informed design, optimizing visuals based on performance metrics to contribute directly to campaign success and business growth.

• This position requires a strong understanding of brand consistency, platform optimization, and the ability to collaborate effectively within a remote, US-hours-based marketing team.

📝 Enhancement Note: While the original listing is for a Graphic Designer, the emphasis on DTC/eCommerce, conversion-focused design, email platforms (Klaviyo), paid social, and performance metrics strongly suggests this role operates within or in close alignment with Marketing Operations and Revenue Operations functions. The focus is less on pure aesthetic design and more on design as a driver of measurable business outcomes.

📈 Primary Responsibilities

• Email Creative Development: Design and execute conversion-focused email creatives, including campaign emails, automated flows, and newsletters, ensuring alignment with brand guidelines and customer retention strategies.

• Product Imagery & Infographics: Create high-quality product images, lifestyle shots, and informative infographics for product detail pages (PDPs), Amazon listings, and dedicated landing pages to enhance product appeal and information clarity.

• Digital Advertising Creatives: Develop compelling digital ad creatives and banners optimized for paid social platforms (Meta, TikTok, Google Ads) and other web advertising placements, aiming to maximize click-through rates (CTR) and conversion rates (CVR).

• Cross-Functional Collaboration: Work closely with marketing, growth, and copy teams to translate campaign objectives and messaging into impactful visual assets, fostering a cohesive and effective go-to-market strategy.

• Brand Consistency & Adaptation: Maintain strict brand consistency across all visual touchpoints while demonstrating flexibility to adapt designs to the specific needs and nuances of different campaigns and platforms.

• Performance Optimization: Analyze design performance data (e.g., CTR, CVR, engagement rates, ROAS) and iterate on creative assets to improve campaign effectiveness and support A/B testing initiatives.

• Platform & Mobile Optimization: Ensure all created assets are mobile-first by design and optimized for various digital platforms (email clients, social media feeds, ad networks, web browsers) to achieve maximum reach and impact.

📝 Enhancement Note: The responsibilities highlight a direct link between design execution and performance metrics (CTR, CVR, ROAS), indicating a strong operational focus on measurable results rather than purely aesthetic output. This suggests the need for a designer who understands the "why" behind the visuals in a performance marketing context.

🎓 Skills & Qualifications

Education: While specific degrees aren't mandated, a strong foundation in Graphic Design, Digital Media, Marketing, or a related field is beneficial. Emphasis is placed on demonstrable skills and portfolio quality.

Experience: 3–6+ years of dedicated experience in graphic design, with a significant focus on Direct-to-Consumer (DTC) or eCommerce brands.

Required Skills:

• Portfolio Excellence: A robust portfolio is paramount, showcasing specific expertise in:

  • Conversion-focused email design.
  • High-quality product imagery and compelling infographics.
  • Engaging digital ad creatives and banners for paid media.

• Design Software Proficiency: Advanced skills in Figma and the Adobe Creative Suite (Photoshop, Illustrator) are essential for efficient asset creation and manipulation.

• Email Marketing Platform Experience: Practical experience working with Klaviyo or similar email marketing automation platforms to understand design constraints and best practices within these environments.

• Conversion-Focused Design Principles: A deep understanding of how design elements influence user behavior, drive conversions, and enhance customer journeys.

• Project Management & Time Management: Proven ability to manage multiple concurrent projects, prioritize tasks effectively, and consistently meet tight deadlines in a fast-paced environment.

• Cross-Functional Communication: Excellent verbal and written communication skills for collaborating with diverse teams.

Preferred Skills:

• Marketplace Design: Experience creating assets for Amazon A+ content or other online marketplaces.

• Motion Graphics/Animation: Basic skills in motion graphics or GIF creation for more dynamic ad or email content.

• E-commerce Platform Familiarity: Knowledge of Shopify, WooCommerce, or other popular eCommerce platforms and landing page builders.

• Performance Marketing Acumen: Understanding of key performance marketing metrics such as CTR, CPA, and ROAS, and how design impacts these KPIs.

📝 Enhancement Note: The "Must-Have" skills strongly emphasize practical application in a performance-driven marketing context, moving beyond traditional graphic design roles. The preference for Amazon A+ content and performance marketing metrics further solidifies this operational focus. The 3-6+ years of experience indicates a need for a candidate who can work independently and contribute strategically.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Conversion Impact: The portfolio must clearly showcase projects where design directly contributed to increased conversion rates, engagement, or other key performance indicators for DTC/eCommerce clients.

• Multi-Channel Asset Showcase: Include examples of a cohesive campaign executed across multiple touchpoints (e.g., email, social ads, landing pages) to demonstrate holistic campaign design capabilities.

• Product Visualization: Feature examples of product imagery and infographics that effectively highlight product features, benefits, and solve customer pain points, leading to increased interest and sales.

• Brand Adaptability: Present a range of work that demonstrates the ability to maintain brand integrity while adapting design styles to suit different brand voices, target audiences, and platform requirements.

Process Documentation:

• Workflow Optimization Examples: Candidates should be prepared to discuss their design process, highlighting how they optimize workflows for efficiency, speed, and collaboration, particularly in a remote setting.

• Data-Driven Iteration: Be ready to explain how performance data (CTR, CVR) informed design decisions and led to iterative improvements on creative assets.

• System Integration Understanding: While not direct system administrators, candidates should demonstrate an understanding of how their designs integrate with platforms like Klaviyo, Shopify, and advertising managers, and how to ensure technical feasibility.

📝 Enhancement Note: The emphasis on portfolio content relating to conversion impact, multi-channel execution, and data-driven iteration highlights the operational aspect of this design role. It's not just about creating attractive visuals, but about creating visuals that drive measurable business results within specific marketing technology stacks.

💵 Compensation & Benefits

Salary Range: Given the location (Argentina), experience level (3-6+ years), and the demand for specialized DTC/eCommerce design skills, a competitive salary range would typically fall between ARS $800,000 to ARS $1,500,000 per month, depending on experience, specific skill set, and the client's budget. This range is based on current market research for experienced remote graphic designers in Argentina, factoring in cost of living and demand for digital marketing skills.

Benefits:

• Remote Work Flexibility: Full remote work arrangement, allowing for a flexible lifestyle and work-life balance.

• US Hours Alignment: Opportunity to work within US business hours, potentially leading to higher compensation and exposure to international marketing strategies.

• Professional Development: Potential for access to training, workshops, or resources related to digital marketing, design trends, and performance optimization.

• Exposure to High-Growth Brands: Work with and support successful DTC/eCommerce brands, gaining valuable experience in a dynamic and rapidly evolving market.

• Collaborative Team Environment: Be part of a supportive, remote team focused on achieving shared growth objectives.

Working Hours: Full-time, aligned with US business hours. This typically translates to approximately 40 hours per week, with potential for some flexibility depending on project needs and team coordination.

📝 Enhancement Note: Salary is estimated based on publicly available data for experienced remote graphic designers in Argentina, considering the specialized DTC/eCommerce focus and US-hours requirement. Benefits are inferred based on typical offerings for remote roles and the nature of the hiring agency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the Talent Acquisition and Staffing industry, specializing in connecting companies with skilled remote professionals, particularly in marketing, sales, and operations. The client they are supporting is in the DTC/eCommerce sector.

Company Size: Activate Talent is a growing company, likely employing between 50-200 individuals, focusing on building remote teams. The DTC/eCommerce client could range from a startup to a mid-sized, established brand.

Founded: Activate Talent was founded in 2019, indicating a modern, agile approach to talent solutions and remote work enablement.

Team Structure:

• The Graphic Designer will likely be part of a remote marketing team, possibly reporting to a Marketing Manager or Head of Growth.

• This team will include specialists in areas like email marketing, paid advertising, copy, and potentially other designers.

Methodology:

• Data-Driven Decisions: The team emphasizes using performance data (CTR, CVR, ROAS) to inform creative decisions and optimize campaigns.

• Agile Campaign Execution: Campaigns are likely developed and iterated upon rapidly, requiring designers to be adaptable and responsive.

• Remote Collaboration Tools: Extensive use of project management tools, communication platforms, and cloud-based design software to facilitate seamless remote teamwork.

Company Website: https://activatetalent.com/

📝 Enhancement Note: The context provided by Activate Talent's specialization in remote staffing for DTC/eCommerce clients is crucial. It means the company culture is geared towards remote work, agile processes, and performance-focused outcomes, which will be reflected in the client companies they support.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior level Graphic Designer. It requires a solid foundation of experience (3-6+ years) and the ability to work independently, execute complex tasks, and contribute to strategy through design. The focus on performance metrics elevates it beyond a purely execution-based role.

Reporting Structure: The designer will likely report to a Marketing Manager, Growth Marketing Lead, or a similar role within the client's marketing department. They will collaborate closely with copywriters and other marketing specialists.

Operations Impact: The Graphic Designer's work directly impacts key revenue-generating activities. By creating high-converting email creatives, product imagery, and digital ads, they directly influence customer acquisition, conversion rates, and ultimately, sales revenue. Their ability to optimize designs based on performance data is critical to maximizing marketing ROI.

Growth Opportunities:

• Specialization in Performance Design: Deepen expertise in conversion-focused design principles for DTC/eCommerce, becoming a go-to expert in this niche.

• Motion Graphics & Advanced Animation: Develop skills in motion graphics to create more sophisticated and engaging digital assets.

• Marketing Strategy Contribution: With proven success, gain opportunities to contribute more broadly to marketing strategy discussions, influencing campaign direction from a visual and conversion perspective.

• Leadership Potential: Potentially move into Lead Designer roles, managing junior designers or overseeing creative direction for specific campaigns or product lines.

• Broader Creative Operations Exposure: Gain experience in managing creative workflows, A/B testing processes, and integrating design with various marketing technologies.

📝 Enhancement Note: The growth path here is strongly tied to performance marketing and operational efficiency within the creative function. Candidates are encouraged to think about how their design skills directly contribute to business objectives and how they can expand their influence within that framework.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" is wherever the designer chooses to work, provided they have a stable internet connection and a productive environment.

Office Location(s): The role is open to candidates in Argentina. While the team operates on US Hours, the physical location is within Argentina, allowing for local work arrangements and timezone management within that framework.

Workspace Context:

• Collaborative Digital Space: The work environment is highly digital, relying on collaboration tools like Slack, Asana/Jira, Google Workspace, and cloud-based design platforms.

• Independent Work & Accountability: While collaboration is key, the remote setup demands a high degree of self-discipline, time management, and proactive communication.

• Access to Tools: Expect to utilize industry-standard design software (Figma, Adobe Creative Suite) and potentially project management or asset management tools.

Work Schedule: The role requires working US business hours. This typically means a 9 AM to 5 PM EST/PST schedule, or a similar block that aligns with US teams. For Argentina, this would likely mean working from approximately 9 AM to 5 PM ART (UTC-3), which aligns with US Eastern Time (EST). This schedule is crucial for real-time collaboration and meeting deadlines.

📝 Enhancement Note: The US hours requirement for an Argentina-based role is a significant operational detail. Candidates need to be comfortable with this schedule for effective team integration and real-time collaboration, which is vital for rapid campaign execution in DTC/eCommerce.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and skills.

• Technical/Skills Assessment: Likely a portfolio review session where you'll walk through your work, discuss your process, and explain the impact of your designs. Be prepared to answer questions about specific projects, your design choices, and how you've used data.

• Skills Test/Challenge: A practical design exercise, potentially involving creating a specific asset (e.g., an email banner, a product graphic) within a time limit, to assess your proficiency in Figma/Adobe and your ability to meet brief requirements.

• Team/Culture Fit Interview: A conversation with a hiring manager or team lead to assess your work style, collaboration skills, understanding of DTC/eCommerce, and cultural alignment with the team and client.

Portfolio Review Tips:

• Quantify Impact: For each project, clearly state the objective, your role, the design solution, and – crucially – the results (e.g., "Increased CTR by X%", "Contributed to Y% lift in CVR," "Supported Z% of sales for product").

• Showcase Process: Don't just show the final product. Include sketches, wireframes, or explain your thought process, especially how you incorporated feedback or data.

• Highlight DTC/eCommerce Relevance: Prioritize projects that directly relate to email design, product imagery, and digital ads for online brands.

• Tool Proficiency: Be ready to discuss your comfort and advanced usage of Figma and Adobe Creative Suite. If you have experience with Klaviyo integration, mention it.

• Mobile-First Mindset: Explicitly demonstrate how your designs are optimized for mobile viewing and user experience.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect the design challenge brief. Identify the target audience, objective, key message, and any constraints.

• Prioritize Speed and Clarity: For timed challenges, focus on delivering a clear, on-brief solution rather than perfection. Demonstrate your ability to execute efficiently.

• Justify Design Choices: Be prepared to articulate why you made specific design decisions, linking them back to the brief's objectives and conversion principles.

• Simulate the Environment: Practice designing under time pressure and using your primary design tools.

📝 Enhancement Note: The emphasis on portfolio review and a potential design challenge underscores the practical, results-oriented nature of this role. Candidates must be ready to demonstrate not just creative talent, but also strategic thinking and the ability to drive measurable outcomes through design.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expected to be the primary collaborative design tool for creating and iterating on UI elements, email designs, and ad creatives. Proficiency in its features for team collaboration, prototyping, and design systems is essential.

• Adobe Creative Suite (Photoshop, Illustrator): Crucial for advanced image editing, vector graphics creation, and preparing assets for various digital platforms.

• Project Management Software: Tools like Asana, Jira, Trello, or Monday.com are likely used for task management, workflow tracking, and team collaboration.

Analytics & Reporting:

• Google Analytics (or similar): Understanding how design impacts website traffic, user behavior, and conversion funnels.

• Platform-Specific Analytics: Familiarity with analytics dashboards within Meta Ads Manager, Google Ads, TikTok Ads, and email platform reporting (e.g., Klaviyo) to interpret performance data.

CRM & Automation:

• Klaviyo (or similar email marketing/automation platform): Essential for designing and understanding the context of email campaigns and flows. Experience with its design editor and templating capabilities is a strong plus.

• Shopify (or other eCommerce platforms): Familiarity with the platform's design capabilities for PDPs and general site aesthetics.

📝 Enhancement Note: The specific mention of Figma, Adobe Creative Suite, and Klaviyo highlights the core technical requirements. The broader mention of analytics and eCommerce platforms indicates the need for a designer who understands the ecosystem in which their work operates and how it's measured.

👥 Team Culture & Values

Operations Values:

• Data-Driven Creativity: Valuing creativity that is informed by data and aimed at achieving measurable business outcomes. Designs are not just aesthetically pleasing but also effective.

• Efficiency & Speed: Embracing agile workflows and efficient processes to deliver high-quality assets quickly in response to marketing needs.

• Collaboration & Communication: Fostering an open, communicative, and collaborative remote environment where feedback is shared constructively, and team members support each other.

• Customer-Centric Design: Prioritizing the end-user experience and conversion optimization to meet customer needs and drive business goals.

• Adaptability & Continuous Improvement: Remaining flexible to changing campaign needs, market trends, and being committed to learning and refining design approaches.

Collaboration Style:

• Proactive Communication: Regularly engaging with marketing, growth, and copy teams to ensure alignment on campaign objectives and design requirements.

• Feedback Integration: Openly receiving and providing constructive feedback on creative work to improve asset quality and campaign performance.

• Shared Ownership: A sense of shared responsibility for campaign success, where design is seen as a critical component contributing to the collective goal.

• Digital Tool Proficiency: Relying heavily on digital collaboration tools to maintain transparency, share progress, and manage feedback asynchronously or in real-time.

📝 Enhancement Note: The culture described is typical of modern, performance-oriented marketing teams, especially those operating remotely and within the DTC/eCommerce space. Emphasis is on results, efficiency, and collaborative problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also adhere strictly to conversion-focused principles and performance metrics.

• Rapid Iteration & Tight Deadlines: The fast-paced DTC/eCommerce environment often demands quick turnarounds on creative assets, requiring efficient workflows and prioritization skills.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a unified brand message and visual identity across numerous platforms, each with its own design constraints and best practices.

• Adapting to Evolving Trends: Staying current with rapidly changing design trends, platform algorithms, and consumer preferences in the digital marketing space.

• Remote Collaboration Dynamics: Effectively collaborating and communicating as part of a distributed team, potentially across different time zones (even within US hours).

Learning & Development Opportunities:

• Mastering Performance Design: Deepen expertise in conversion rate optimization (CRO) through design, learning advanced A/B testing strategies and user psychology.

• Expanding Skillset: Acquire skills in motion graphics, basic video editing, or advanced UI/UX principles relevant to e-commerce.

• Platform Mastery: Become an expert in specific marketing technology platforms like Klaviyo, or gain experience with advanced analytics tools.

• Industry Trends and Best Practices: Engage with industry resources, webinars, and communities focused on DTC, eCommerce, and digital marketing design.

• Portfolio Enhancement: Continuously build a portfolio that showcases increasingly complex and impactful design solutions for high-growth brands.

📝 Enhancement Note: Understanding these challenges and growth opportunities allows candidates to frame their experience and aspirations in a way that aligns with the role's demands and potential career trajectory.

💡 Interview Preparation

Strategy Questions:

• "Describe a time your design directly led to a significant increase in conversion rates or sales. What was the challenge, your approach, and the measurable outcome?" (Focus on quantifying results and detailing your process).

• "How do you approach designing for a new DTC brand? What are the key considerations for establishing brand identity and driving initial customer acquisition?" (Highlight your understanding of brand strategy and conversion objectives).

Company & Culture Questions:

• "What interests you about working with DTC/eCommerce brands, and why is conversion-focused design important to you?" (Show genuine interest and understanding of the sector).

• "How do you manage feedback from multiple stakeholders on a design project, especially when there are conflicting opinions?" (Assess your collaboration and communication skills).

Portfolio Presentation Strategy:

• Storytelling with Data: For each portfolio piece, frame it as a story: the problem, your solution, and the impactful, data-backed results. Use clear metrics.

• Showcase Versatility: Highlight a range of projects demonstrating your ability in email, product imagery, and digital ads. If possible, show how these elements work together in a campaign.

• Figma & Adobe Walkthrough: Be prepared to briefly demonstrate your proficiency in Figma or Adobe, perhaps by showing layers, component usage, or proof of efficient workflow.

• Discuss Trade-offs: Be ready to discuss design decisions where you had to balance aesthetics, brand guidelines, and performance goals.

📝 Enhancement Note: These questions and strategies are tailored to uncover a candidate's ability to perform in a results-driven, operations-focused design role within the DTC/eCommerce landscape.

📌 Application Steps

To apply for this operations-aligned creative position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest DTC/eCommerce design work, especially examples demonstrating conversion impact, email campaigns, product imagery, and digital ad creatives. Quantify results wherever possible.

• Resume Optimization: Ensure your resume clearly highlights your 3-6+ years of experience in DTC/eCommerce design, your proficiency in Figma and Adobe Creative Suite, and any experience with Klaviyo or performance marketing metrics. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, explaining how you use data to inform decisions, and preparing case studies from your portfolio that showcase your ability to drive business outcomes. Be ready to discuss working within US hours.

• Company Research: Familiarize yourself with Activate Talent's mission and their focus on remote talent for growing companies, and research the general landscape of DTC/eCommerce marketing to understand current trends and challenges.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, particularly regarding compensation and specific team dynamics, should be verified directly with Activate Talent during the application and interview process.