Graphic Designer (DTC / eCommerce Focus) - 59418596999

📍 Job Overview

Job Title: Graphic Designer (DTC / eCommerce Focus)

Company: Activate Talent

Location: Chile

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: April 23, 2026

Experience Level: Mid-Senior Level (3-6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Execute high-impact visual designs for Direct-to-Consumer (DTC) and eCommerce brands, focusing on driving conversions and enhancing customer engagement.

• Develop and optimize graphic assets across various digital marketing channels, including email marketing, product imagery, and paid digital advertising.

• Collaborate with marketing, growth, and copywriting teams to translate campaign objectives into compelling visual narratives.

• Leverage data insights from performance marketing metrics to iterate on designs and improve campaign effectiveness.

📝 Enhancement Note: While the core title is "Graphic Designer," the emphasis on "DTC / eCommerce Focus," "conversion-focused designs," and "optimizing designs based on performance data" strongly indicates this role sits within or heavily supports marketing operations and GTM strategy, requiring a strategic, data-informed approach to creative execution.

📈 Primary Responsibilities

• Design conversion-focused email creatives, including campaign emails, automated flows, and newsletters, ensuring alignment with brand guidelines and customer retention strategies.

• Produce high-quality product images, lifestyle shots, and infographics for product detail pages (PDPs), Amazon listings, and dedicated landing pages to boost product appeal and sales.

• Create a range of digital ad creatives and banners for paid social platforms (Meta, TikTok) and search engines (Google Ads), optimizing for platform-specific requirements and performance.

• Collaborate closely with marketing strategists, growth hackers, and copywriters to ensure visual assets effectively communicate campaign messages and brand value propositions.

• Maintain strict brand consistency across all design outputs while demonstrating adaptability to diverse campaign objectives and platform nuances.

• Analyze design performance data, including Click-Through Rates (CTR), Conversion Rates (CVR), and engagement metrics, to identify areas for creative optimization.

• Support A/B testing initiatives by producing multiple creative variations of ads and email elements to identify top-performing designs.

• Ensure all digital assets are meticulously optimized for mobile-first viewing experiences and specific platform requirements.

📝 Enhancement Note: The responsibilities clearly outline a focus on performance marketing and conversion optimization, which is a key differentiator for operations-adjacent creative roles. Emphasis on A/B testing and data-driven optimization elevates this beyond a purely aesthetic design role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles requiring this level of experience and strategic input. Equivalent practical experience will also be considered.

Experience: 3–6+ years of dedicated graphic design experience, with a significant portion focused on Direct-to-Consumer (DTC) and eCommerce brands. Proven track record of creating visually compelling and conversion-optimized marketing assets.

Required Skills:

• Portfolio Excellence: A robust portfolio is essential, showcasing demonstrable success in:

  • Email design for marketing campaigns and automated flows.
  • Product imagery, lifestyle shots, and infographics for eCommerce platforms.
  • Digital ad creatives and banners for paid social media and search advertising.

• Design Software Proficiency: Expert-level command of Figma and the Adobe Creative Suite, specifically Photoshop and Illustrator, for high-fidelity design execution.

• Email Platform Experience: Hands-on experience with email marketing platforms such as Klaviyo, Mailchimp, or similar, understanding their design capabilities and limitations.

• Conversion-Focused Design Principles: Deep understanding of user psychology and design principles that drive engagement, click-through rates, and conversions.

• Project Management: Proven ability to manage multiple concurrent projects, prioritize tasks effectively, and meet demanding deadlines in a fast-paced environment.

• Brand Stewardship: Ability to interpret and consistently apply brand guidelines across various creative outputs.

Preferred Skills:

• Marketplace Design: Experience creating assets for Amazon A+ content or other online marketplace listings.

• Motion Graphics: Basic proficiency in creating simple motion graphics, GIFs, or short animations for digital ads or email.

• Web Platform Familiarity: Working knowledge of e-commerce platforms like Shopify or experience with landing page builders (e.g., Unbounce, Instapage).

• Performance Marketing Acumen: Familiarity with key performance marketing metrics such as CTR, CPA, and ROAS, and how design directly impacts them.

📝 Enhancement Note: The requirement for a strong portfolio with specific examples (email, product imagery, ads) and proficiency in Figma/Adobe Suite, along with experience in Klaviyo, points to a highly specialized operational design role. The "nice-to-haves" further solidify the performance marketing and eCommerce integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Conversion Case Studies: Showcase specific examples where your designs directly contributed to measurable improvements in conversion rates, CTR, or other key performance indicators for DTC/eCommerce clients.

• Cross-Channel Asset Examples: Include a diverse range of assets demonstrating your ability to create cohesive visual campaigns across email, paid social, and product pages.

• Platform Optimization: Highlight designs that were specifically optimized for different platforms (e.g., mobile email, desktop ads, Amazon listings) showcasing an understanding of platform-specific best practices.

• Brand Adaptation: Provide examples demonstrating your ability to maintain brand integrity while adapting creative to different campaign goals and target audiences.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss your process for taking a creative brief from concept to final asset, including how you incorporate feedback and ensure brand consistency.

• Data-Driven Iteration: Demonstrate how you use performance data (e.g., A/B test results, engagement metrics) to inform design revisions and optimize creative elements for improved outcomes.

• Platform Integration: Illustrate your understanding of how designs integrate with specific marketing platforms (e.g., email service providers, ad platforms) and how you account for technical constraints.

📝 Enhancement Note: For a role focused on conversion and performance, the portfolio is the primary tool to demonstrate strategic thinking and impact. Candidates should be prepared to articulate the "why" behind their design choices and quantify their results, not just present aesthetically pleasing work.

💵 Compensation & Benefits

Salary Range: Based on research for Graphic Designers with 3-6+ years of experience in DTC/eCommerce, based in Chile but working US Hours, the estimated annual salary range would be between CLP 18,000,000 - CLP 30,000,000. This range accounts for the specialized skills required, the remote nature of the role, and the need to align with US working hours, which often command higher compensation.

Benefits:

• Remote Work Flexibility: Fully remote position allowing for work from anywhere within Chile, promoting work-life balance.

• US Working Hours Alignment: Opportunity to work within US business hours, potentially offering more overlap with global teams and access to resources.

• Professional Development: Potential for access to online courses, workshops, or industry conferences to enhance design and marketing skills.

• Impactful Work: Opportunity to contribute directly to the growth and success of DTC/eCommerce brands through impactful creative strategies.

• Collaborative Environment: Work with a dynamic team of marketing professionals focused on driving measurable results.

Working Hours: Full-time, aligning with US business hours. This typically means approximately 40 hours per week, with potential for flexibility depending on project needs and team collaboration.

📝 Enhancement Note: The salary range is an estimate for the Chilean market for a specialized remote role working US hours. Actual compensation will depend on the specific client Activate Talent is working with, the candidate's precise experience, and negotiation. Benefits are inferred based on typical offerings for remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Activate Talent operates within the talent acquisition and staffing industry, specializing in connecting companies with high-performing marketing, sales, and operations professionals. The clients they serve are typically in fast-growing sectors like DTC/eCommerce, SaaS, and technology.

Company Size: Activate Talent likely falls into the small to medium-sized business (SMB) category, focusing on specialized recruitment. The clients they place candidates with can range from startups to established enterprises.

Founded: Information on the exact founding date of Activate Talent is not provided, but their operational model suggests a focus on modern talent solutions for evolving business needs.

Team Structure:

• Internal Team: Activate Talent likely has a core team of recruiters, account managers, and operations staff dedicated to client success and talent placement.

• Client Teams: The Graphic Designer will be integrated into the marketing or GTM teams of Activate Talent's clients, working alongside marketing managers, growth specialists, copywriters, and potentially other designers.

• Cross-functional Collaboration: This role demands significant collaboration with marketing leadership, copywriters, and growth strategists to ensure visual assets align with campaign objectives and performance goals.

Methodology:

• Data-Driven Approach: The emphasis on conversion metrics and performance optimization within the role suggests that the client companies Activate Talent serves are highly data-driven.

• Agile Creative Execution: The need to support A/B testing and meet tight deadlines indicates an agile approach to creative development and campaign management.

• Brand-Centric Storytelling: Successful DTC/eCommerce brands rely on strong visual storytelling, which will be a core methodology for this role.

Company Website: https://www.activatetalent.com/

📝 Enhancement Note: Understanding Activate Talent's role as a specialized recruiter is crucial. The Graphic Designer will be a remote employee of Activate Talent (or an intermediary) but will function as an integral part of the client company's marketing team. The culture will be a blend of Activate Talent's professional standards and the client's specific operational environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Senior level, requiring 3-6+ years of experience. It's not an entry-level position but also not a senior leadership role. The focus is on skilled execution and optimization within a specific domain (DTC/eCommerce design).

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing within the client organization. Within Activate Talent, there might be a recruiter or account manager for administrative and employment-related matters.

Operations Impact: The Graphic Designer's work directly impacts crucial GTM and revenue operations metrics by:

• Improving email open and click-through rates, driving traffic and conversions.

• Enhancing product page appeal, leading to higher conversion rates and average order value.

• Optimizing digital ad performance, reducing customer acquisition costs (CAC) and increasing return on ad spend (ROAS).

Growth Opportunities:

• Specialization Enhancement: Deepen expertise in performance-driven design for DTC/eCommerce, becoming a go-to expert for conversion-focused creative.

• Broader Creative Scope: Potentially expand into areas like basic motion graphics, UX/UI for landing pages, or even brand identity development for new product launches.

• Marketing Strategy Input: As performance data is analyzed, there's an opportunity to provide more strategic input on creative direction and campaign planning.

• Leadership Potential: With significant experience and demonstrated impact, potential to move into a Senior Graphic Designer, Art Director, or Creative Lead role within a client company or a similar fast-paced environment.

📝 Enhancement Note: The "Operations Impact" section highlights how a creative role directly ties into revenue and GTM objectives, a key aspect for operations professionals. Growth opportunities are framed around deepening specialized skills and increasing strategic influence.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" is the candidate's home environment.

Office Location(s): The role is based in Chile, but the "US Hours" requirement means the candidate will be working collaboratively with teams likely located in North America (or other regions observing US business hours).

Workspace Context:

• Independent Work: Requires a high degree of self-discipline and ability to work autonomously without direct supervision.

• Digital Collaboration Tools: Extensive use of collaboration platforms (e.g., Slack, Zoom, Asana, Trello) will be integral for communication and project management.

• Technology Infrastructure: Candidates must have a reliable internet connection, a suitable workstation (computer, software licenses), and a quiet space conducive to focused work and virtual meetings.

Work Schedule: Full-time, adhering to US business hours. This means the primary work block will likely fall between 8 AM and 5 PM in a US time zone, requiring the candidate in Chile to adjust their schedule accordingly. This might involve early mornings or late afternoons/evenings depending on the specific US time zone being matched.

📝 Enhancement Note: The "US Hours" aspect is critical to note for candidates in Chile, as it implies a significant schedule adjustment. The workspace context emphasizes the need for self-management and strong digital communication skills.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter (likely from Activate Talent) will conduct an initial screening call to assess basic qualifications, experience, and cultural fit. Be prepared to discuss your relevant DTC/eCommerce design experience.

• Portfolio Review & Technical Interview: A more in-depth interview with the hiring manager or a senior member of the client's marketing/creative team. This will involve a thorough review of your portfolio, focusing on specific examples relevant to the job description. Expect questions about your design process, decision-making, and how you've achieved results.

• Skills Assessment/Creative Challenge: You may be asked to complete a small design challenge or case study that simulates a task from the role (e.g., designing an email banner, mock-up product images). This assesses your practical skills and problem-solving abilities under time constraints.

• Final Interview: Potentially a final interview with a higher-level stakeholder (e.g., Head of Marketing) to discuss strategic alignment and long-term fit.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant pieces that directly showcase your DTC/eCommerce, email, product imagery, and paid ad design skills. Prioritize work that demonstrates conversion optimization.

• Quantify Impact: For each relevant piece, be prepared to articulate the objective, your role, your design process, and—most importantly—the results achieved (e.g., "This email campaign led to a 15% increase in click-through rates," or "These product images improved conversion by 10%").

• Tell a Story: Walk interviewers through your thought process. Explain why you made certain design decisions, how you addressed client needs, and how you incorporated feedback.

• Highlight Tools: Be ready to discuss your proficiency with Figma and the Adobe Suite, and how you leverage them effectively. Mention any experience with Klaviyo or similar platforms.

• Mobile-First Emphasis: Ensure your presented examples, especially for email and ads, highlight your mobile-first design approach.

Challenge Preparation:

• Understand the Brief: If given a creative challenge, thoroughly read and understand the objective, target audience, and any constraints.

• Focus on Conversion: Frame your solution around driving specific business outcomes, not just aesthetics.

• Process Explanation: Be prepared to explain your thought process and rationale for the challenge, just as you would for portfolio pieces.

• Time Management: Practice designing under time pressure to ensure you can deliver a presentable solution within the allotted timeframe.

📝 Enhancement Note: The emphasis on a "conversion-focused" portfolio and the potential for a "creative challenge" highlight the performance-oriented nature of this role. Candidates must be ready to demonstrate quantifiable results and strategic design thinking, not just artistic talent.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency expected for creating digital assets.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed graphical assets.
  • Illustrator: For vector graphics, logos, icons, and scalable illustrations.

Analytics & Reporting:

• Figma's Collaboration Features: For sharing designs and gathering feedback.

• Client's Analytics Platforms: Familiarity with platforms like Google Analytics, Meta Ads Manager reporting, TikTok Ads Manager, and Amazon Seller Central analytics to understand performance data.

CRM & Automation:

• Email Marketing Platforms:

  • Klaviyo: Explicitly mentioned as a "nice-to-have" but highly relevant for DTC email design. Understanding its template system, segmentation capabilities, and design best practices is advantageous.
  • Other platforms like Mailchimp, HubSpot, or ActiveCampaign may also be relevant depending on the client.

• E-commerce Platforms:

  • Shopify: Experience with Shopify's theme editor and product page structure is beneficial for creating optimized product imagery and landing page assets.

• Project Management Tools:

  • Asana, Trello, Monday.com, or similar: For managing tasks, workflows, and collaborating on projects.

📝 Enhancement Note: The tool stack is heavily focused on design execution (Figma, Adobe) and integration with marketing automation (Klaviyo) and e-commerce platforms (Shopify). The ability to interpret data from analytics platforms to inform design is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Valuing design choices that are backed by performance metrics and aimed at achieving measurable business outcomes.

• Efficiency & Speed: Operating in a fast-paced DTC/eCommerce environment requires quick turnaround times and efficient workflows without sacrificing quality.

• Collaboration & Communication: Openly communicating with marketing teams, providing and receiving constructive feedback, and working towards shared goals.

• Customer-Centricity: Designing with the end-user experience in mind, ensuring assets are engaging, informative, and easy to interact with across devices.

• Brand Integrity: Upholding and enhancing the brand's visual identity across all touchpoints.

Collaboration Style:

• Cross-Functional Integration: Actively participating in team meetings, brainstorming sessions, and feedback loops with marketing, copy, and growth teams.

• Responsive Feedback Loop: Being receptive to feedback on designs and iterating quickly based on input and performance data.

• Proactive Communication: Clearly articulating design choices, potential challenges, and timelines to stakeholders.

• Shared Goal Orientation: Working collaboratively towards the overarching goals of marketing campaigns and business growth.

📝 Enhancement Note: The values and collaboration style emphasize a results-oriented, team-player mentality essential for operational success in a dynamic GTM environment. The designer is expected to be an active contributor, not just an order-taker.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The constant need to create visually appealing designs that also meet strict conversion and performance targets.

• Rapid Iteration Cycles: Keeping up with the fast-paced nature of DTC marketing, which often requires frequent creative updates and A/B testing variations.

• Platform Constraints: Designing effectively for diverse platforms (email clients, social media feeds, marketplaces) each with unique technical and user interface requirements.

• Remote Collaboration Dynamics: Effectively collaborating and communicating with a distributed team without the benefit of in-person interaction.

• Data Interpretation: Translating complex performance data into actionable design insights.

Learning & Development Opportunities:

• Advanced Conversion Design: Deepen knowledge in psychological triggers, user journey mapping, and advanced A/B testing strategies for creative.

• Marketing Automation Expertise: Gain a deeper understanding of how designs function within specific email marketing and CRM systems (e.g., advanced Klaviyo features).

• Performance Marketing Metrics: Develop a more sophisticated understanding of KPIs like CAC, LTV, and ROAS, and how creative directly influences them.

• Motion Graphics & Animation: Acquire skills in creating more dynamic visual content for ads and social media.

• UX/UI Fundamentals: Potentially learn basic UX/UI principles to contribute to landing page design or website optimization.

📝 Enhancement Note: The challenges highlight the demanding, strategic nature of the role, requiring more than just artistic skill. Growth opportunities focus on deepening expertise in performance marketing and expanding creative capabilities within the digital marketing ecosystem.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign for a new product launch on a DTC brand. How do you ensure it's conversion-focused?" (Prepare to walk through your steps: brief analysis, research, wireframing/concepting, design execution, A/B testing considerations).

• "How have you used performance data (e.g., CTR, CVR) to inform or change your design decisions in a previous role?" (Have a specific example ready, quantifying the impact if possible).

Company & Culture Questions:

• "What do you know about [Client Company's Industry/Brand] and how would your design approach cater to their target audience?" (Research the client Activate Talent is hiring for).

• "How do you manage feedback from multiple stakeholders, especially when it's conflicting?" (Emphasize your collaborative approach and how you prioritize based on campaign goals).

Portfolio Presentation Strategy:

• Start with Impact: Begin by showcasing your strongest, most results-driven pieces that align directly with the job requirements (email, product imagery, ads).

• Context is Key: For each piece, provide context: client, objective, target audience, your specific contributions, and quantifiable outcomes.

• Emphasize Process: Explain your workflow, from brief to final asset, highlighting how you incorporated strategy and data.

• Tool Proficiency: Be ready to discuss your experience with Figma, Adobe Suite, and Klaviyo, and how you utilize them.

• Conciseness: Be mindful of time. Present your most impactful work efficiently and be prepared to dive deeper into specific pieces if asked.

📝 Enhancement Note: Preparation should heavily focus on demonstrating a data-informed, results-oriented approach, supported by a portfolio that clearly articulates impact. Understanding the client's business and target audience will be crucial for demonstrating strategic alignment.

📌 Application Steps

To apply for this operations-adjacent creative position:

• Submit your application through the provided link on Workable.com.

• Portfolio Customization: Ensure your submitted portfolio prominently features examples of DTC/eCommerce email design, product imagery, and digital ad creatives. Quantify the impact of your work wherever possible.

• Resume Optimization: Tailor your resume to highlight keywords from the job description, such as "DTC," "eCommerce," "conversion-focused design," "Figma," "Adobe Creative Suite," "Klaviyo," and "performance marketing." Emphasize achievements with specific metrics.

• Interview Preparation: Practice articulating your design process and the results of your work. Be ready to discuss how you leverage data for design optimization and how you manage feedback in a remote, collaborative environment.

• Company Research: If possible, research the specific client Activate Talent is hiring for to understand their brand, target audience, and marketing efforts. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Activate Talent or the hiring organization before making application decisions.