Graphic Designer (DTC / eCommerce Focus) - 59418596999

📍 Job Overview

Job Title: Graphic Designer (DTC / eCommerce Focus)

Company: Activate Talent

Location: Mexico

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-04-23

Experience Level: Mid-Senior Level (3-6+ years)

Remote Status: Fully Remote

🚀 Role Summary

• Execute conversion-focused graphic design for high-impact marketing campaigns across email, product imagery, and digital advertising channels.

• Collaborate cross-functionally with marketing, growth, and copy teams to ensure visual assets align with brand strategy and campaign objectives.

• Optimize designs based on performance data and A/B testing results to drive engagement and conversion rates.

• Maintain brand consistency across all digital touchpoints while adapting creative execution to platform-specific requirements.

• Support the growth and retention strategies of Direct-to-Consumer (DTC) and eCommerce brands through compelling visual storytelling.

📝 Enhancement Note: While the job title is "Graphic Designer," the emphasis on "DTC / eCommerce Focus," "conversion-focused design," "performance data optimization," and collaboration with "marketing, growth, and copy teams" strongly indicates a role within Marketing Operations or Creative Operations, focusing on the efficient and effective execution of marketing strategies through design. The requirement for US Hours suggests a need for real-time collaboration with teams operating in those time zones.

📈 Primary Responsibilities

• Design visually engaging and conversion-optimized email creatives, including campaigns, automated flows, and newsletters, to support brand and retention strategies.

• Develop high-quality product images, infographics, and supporting visuals for Product Detail Pages (PDPs), Amazon listings, and dedicated landing pages.

• Create compelling digital ad creatives and banners for paid social platforms (Meta, TikTok) and search engine advertising (Google Ads).

• Partner closely with marketing and growth teams to interpret campaign briefs and translate strategic objectives into effective visual assets.

• Ensure strict adherence to brand guidelines across all creative outputs while demonstrating flexibility to adapt designs for diverse campaign needs and platforms.

• Analyze design performance metrics (e.g., Click-Through Rate - CTR, Conversion Rate - CVR, engagement) to iteratively improve creative effectiveness.

• Support the A/B testing framework by generating multiple creative variations to identify optimal design elements for various campaign objectives.

• Design and optimize all visual assets with a mobile-first approach, ensuring seamless user experience across various devices and screen sizes.

📝 Enhancement Note: The responsibilities clearly outline a hands-on design role with a strong performance marketing orientation. The emphasis on A/B testing and performance data optimization positions this as a critical function within the marketing operations ecosystem, directly impacting campaign ROI.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Digital Media, Marketing, or a related field is implied.

Experience: 3–6+ years of dedicated experience in graphic design, specifically for Direct-to-Consumer (DTC) or eCommerce brands.

Required Skills:

• Proven proficiency in graphic design software, with a strong emphasis on Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Demonstrated experience in creating conversion-focused email designs for platforms like Klaviyo or similar email marketing automation tools.

• A robust portfolio showcasing successful execution in:

  • Email design (campaigns, newsletters).
  • Product imagery and infographics for eCommerce listings.
  • Digital ad creatives and banners for paid social and search advertising.

• Solid understanding of conversion-focused design principles and their application in driving user action.

• Proven ability to manage multiple design projects simultaneously, prioritizing tasks effectively to meet tight deadlines in a fast-paced environment.

Preferred Skills:

• Experience with Amazon A+ content design or other marketplace listing optimization.

• Basic skills in motion graphics or GIF creation for dynamic digital advertising.

• Familiarity with eCommerce platforms such as Shopify or experience working with landing page builders.

• Understanding of key performance marketing metrics, including CTR, Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).

📝 Enhancement Note: The experience level and specific tool requirements (Figma, Adobe Suite, Klaviyo) indicate a need for a designer who can operate independently and contribute directly to campaign execution with minimal oversight on technical execution. The preference for performance marketing metrics suggests a candidate who thinks beyond aesthetics and considers business impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates expertise in DTC/eCommerce design.

• Specific sections dedicated to:

  • Email Design: Showcase a range of email campaigns, newsletters, and automated flows, highlighting creative strategy and conversion elements.
  • Product Imagery & Infographics: Present examples of product visuals and data-driven infographics used to enhance PDPs or marketplace listings, emphasizing clarity and persuasive appeal.
  • Digital Ad Creatives: Include a variety of ad formats (banners, social ads) for different platforms (Meta, Google), demonstrating an understanding of platform constraints and engagement tactics.

Process Documentation:

• Ability to articulate the design process from brief to final asset delivery, including stages of ideation, creation, review, and optimization.

• Examples of how design processes were streamlined or improved to increase efficiency and output volume.

• Documentation of how performance data was integrated into the design iteration cycle.

📝 Enhancement Note: For a role focused on conversion and performance, the portfolio must go beyond a gallery of work. It needs to tell a story of how the designer’s work directly contributed to business goals, supported by data and a clear understanding of marketing processes.

💵 Compensation & Benefits

Salary Range: Based on the 3-6+ years of experience requirement, the location (Mexico), and the "US Hours" work requirement, a competitive annual salary range for a skilled Graphic Designer in Mexico supporting US-based operations would typically fall between $30,000 - $50,000 USD equivalent, depending on specific experience, skill set, and negotiation. This range is benchmarked against similar remote roles supporting North American markets, considering cost of living adjustments for Mexico.

Benefits:

• Full-time Employment: Secure, long-term employment opportunity.

• Remote Work Flexibility: Work from anywhere within Mexico, eliminating commute time and offering a better work-life balance.

• US Hours Alignment: Opportunity to work with a US-based team, potentially offering exposure to international best practices and a dynamic work environment.

• Direct Impact: The chance to contribute directly to the growth and success of DTC/eCommerce brands through impactful design.

• Professional Development: Potential for learning and growth within a performance-driven marketing setting.

Working Hours: Full-time, aligning with standard US business hours (e.g., Eastern Time - ET, Central Time - CT, or Pacific Time - PT). This typically translates to approximately 40 hours per week, with flexibility often available within the core collaboration windows.

📝 Enhancement Note: The salary estimate is based on a combination of market research for remote design roles in Mexico supporting US companies, considering the specified experience level. Benefits are inferred from typical offerings for full-time, remote positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company Activate Talent partners with clients in the DTC (Direct-to-Consumer) and eCommerce sectors. This industry is characterized by rapid growth, a strong focus on customer acquisition and retention, data-driven decision-making, and a high emphasis on digital marketing and customer experience.

Company Size: Activate Talent is a talent acquisition firm, not the end client. The client company's size is not specified but is likely a growing DTC/eCommerce brand that requires specialized marketing support. This implies a dynamic, potentially agile, and results-oriented environment.

Founded: Activate Talent's founding date is not provided, but their focus on specialized talent acquisition suggests a modern approach to recruitment, likely leveraging technology and market insights.

Team Structure:

• The Graphic Designer will likely be part of a broader marketing or growth team within the client company.

• This team will include specialists in areas such as email marketing, paid advertising, copywriting, and potentially CRO (Conversion Rate Optimization).

• The designer will report to a Marketing Manager, Growth Lead, or Creative Director, depending on the client's internal structure.

Methodology:

• Data-Driven Design: Emphasis on using performance metrics (CTR, CVR, ROAS) to inform and iterate on design choices.

• Agile Campaign Execution: Likely involves working in sprints or fast-paced cycles to launch and optimize marketing campaigns.

• Cross-Functional Collaboration: Strong emphasis on teamwork and communication between design, marketing, and growth departments.

• Customer-Centric Approach: Designs are created with the end customer's experience and conversion journey in mind.

Company Website: https://jobs.workable.com/company/kHFKsfd3NDgpPnY3GcwgQ2/jobs-at-activate-talent

📝 Enhancement Note: The context provided by Activate Talent being a recruitment firm means the "company culture" is more about the type of client Activate Talent serves. The DTC/eCommerce focus dictates a culture of speed, data, and customer obsession.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Senior Level Graphic Designer. It requires 3-6+ years of experience, suggesting a professional who is beyond entry-level and capable of independent execution, strategic thinking within their design domain, and contributing to campaign performance. The focus on optimization and collaboration indicates a role that is deeply integrated into the operational execution of marketing strategies.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Growth, or a Creative Lead within the client organization. They will collaborate closely with other marketing specialists, copywriters, and performance analysts.

Operations Impact: The Graphic Designer's work will have a direct impact on key operational metrics for DTC/eCommerce brands, including:

• Conversion Rates: Through compelling product imagery and ad creatives.

• Email Engagement: Via attractive and effective email campaign designs.

• Customer Acquisition Cost (CAC): By creating high-performing ad creatives that optimize ad spend.

• Return on Ad Spend (ROAS): Directly tied to the effectiveness of digital advertising creatives.

• Brand Perception & Consistency: Ensuring a unified and professional brand image across all touchpoints.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing design, email automation creative, or marketplace design.

• Leadership: Potential to move into a Senior Graphic Designer role, Lead Designer, or even a Creative Lead position, managing junior designers or creative projects.

• Cross-Functional Skills: Develop a stronger understanding of marketing strategy, analytics, and customer psychology through close collaboration.

• Agency/Consulting Experience: Working with Activate Talent's diverse client base can provide exposure to various brand strategies and market challenges.

📝 Enhancement Note: The growth analysis focuses on how this design role fits within a broader operational marketing context, emphasizing the impact on business metrics and potential career paths within the marketing/operations field.

🌐 Work Environment

Office Type: This is a fully remote position. The "office" is wherever the candidate is located in Mexico.

Office Location(s): The candidate must be located in Mexico. Specific cities are not mentioned, implying flexibility as long as reliable internet and the ability to work US hours are maintained.

Workspace Context:

• Home Office Environment: The candidate will be responsible for establishing and maintaining a productive home workspace.

• Digital Collaboration Tools: Extensive use of communication and collaboration tools (e.g., Slack, email, project management software) will be essential for interacting with remote teams.

• Technology Stack: Access to and proficiency with Figma, Adobe Creative Suite, and potentially other design collaboration or project management tools.

• Asynchronous and Synchronous Communication: The role will require both real-time collaboration during US business hours and effective asynchronous communication for updates and feedback outside of core meetings.

Work Schedule: Full-time, aligning with US business hours. This requires dedication to being available and responsive during specific time windows to facilitate real-time collaboration with US-based marketing and growth teams. This may involve some flexibility depending on the specific time zone alignment chosen.

📝 Enhancement Note: The emphasis on remote work within Mexico and US hours dictates the nature of the work environment and the tools/communication styles required.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A brief call with an Activate Talent recruiter to assess basic qualifications, experience, and alignment with the role and company culture.

2. Portfolio Review & Technical Interview: A more in-depth interview, likely with a hiring manager or senior designer from the client company. This will focus on:

• Portfolio Walkthrough: Presenting and discussing specific projects, with an emphasis on the design process, creative problem-solving, and the impact of their work on DTC/eCommerce goals.
• Technical Skills Assessment: Questions about proficiency in Figma, Adobe Creative Suite, and understanding of conversion-focused design principles.
• Process & Collaboration: Discussion on how they manage projects, collaborate with teams, and handle feedback.

1. Design Challenge (Potential): Candidates may be asked to complete a small, timed design task or a take-home assignment relevant to the role's responsibilities (e.g., designing an email creative or ad banner).

2. Final Interview: A discussion to assess cultural fit, long-term potential, and confirm details.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with DTC/eCommerce, email design, product imagery, and digital ads.

• Showcase Process: For each project, briefly explain the brief, your design process, the challenges you faced, and how you overcame them.

• Quantify Impact: Whenever possible, include metrics or results (e.g., "This email campaign achieved a 25% CTR," "Optimized product images led to a 10% increase in conversion").

• Highlight Conversion Focus: Explicitly explain how your design choices aimed to drive conversions, engagement, or specific user actions.

• Demonstrate Tool Proficiency: Be ready to discuss your workflow in Figma and Adobe Creative Suite.

• Tailor Your Presentation: Adapt your portfolio presentation to highlight the specific skills and experiences most relevant to this role.

Challenge Preparation:

• Understand the Goal: For any design challenge, focus on understanding the objective (e.g., drive clicks, inform users, increase conversions).

• Think Mobile-First: Always consider how the design will render on mobile devices.

• Brand Consistency: If a brand guide is provided, adhere to it strictly. If not, establish a clear visual hierarchy and consistent style.

• Time Management: Practice creating assets quickly and efficiently, prioritizing key elements.

• Justify Decisions: Be prepared to explain why you made certain design choices.

📝 Enhancement Note: The application process is tailored to a design role with operational marketing responsibilities, emphasizing portfolio strength and the ability to translate design into business results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and creating scalable design assets. Expect to use it for email design, ad creatives, and potentially landing page elements.

• Adobe Creative Suite:

  • Photoshop: Crucial for image manipulation, retouching product photos, creating complex graphics, and optimizing images for web.
  • Illustrator: Used for vector graphics, logos, icons, infographics, and layouts requiring precise vector control.

Analytics & Reporting:

CRM & Automation:

• Klaviyo (or similar email marketing platforms): Proficiency is listed as a "Must-Have," indicating direct experience designing within or for these platforms is expected. This includes understanding template structures, dynamic content, and campaign workflows.

• Shopify (or similar eCommerce platforms): Familiarity is a "Nice-to-Have," suggesting experience with how designs are implemented on product pages or storefronts is beneficial.

📝 Enhancement Note: This section clearly defines the core technical toolkit for the role, with a strong emphasis on design software and key marketing automation platforms.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: Designs are not just aesthetically pleasing but are evaluated and improved based on performance metrics.

• Customer-Centricity: A constant focus on the end-user experience and how designs can best serve customer needs and drive desired actions.

• Efficiency and Speed: The ability to produce high-quality work quickly and adapt to changing campaign needs is paramount in the DTC/eCommerce space.

• Collaboration and Communication: Openness to feedback, proactive communication with cross-functional teams, and a team-player attitude are essential for remote success.

• Brand Integrity: Maintaining a consistent and professional brand image across all touchpoints, even while experimenting with creative variations.

Collaboration Style:

• Remote-First & Asynchronous: Expect a blend of real-time (during US hours) and asynchronous communication. Clear, concise written communication is vital.

• Cross-Functional Integration: Work closely with marketing managers, copywriters, and performance specialists. Your input on visual strategy will be valued.

• Feedback Loops: Be comfortable giving and receiving constructive criticism on designs to collectively achieve campaign goals.

• Proactive Problem-Solving: Identify potential design challenges or opportunities early and propose solutions.

📝 Enhancement Note: The culture and values are inferred from the DTC/eCommerce industry context and the remote work setup, highlighting what makes successful operations professionals thrive in such environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is creating visually appealing designs that also meet strict performance targets and conversion goals.

• Rapid Iteration and Deadlines: The fast-paced nature of DTC marketing means frequent requests for new creatives and quick turnarounds.

• Platform Optimization: Adapting designs for diverse platforms (email, Meta, TikTok, Google, Amazon) with unique technical constraints and best practices.

• Maintaining Brand Consistency: Ensuring all creatives align with brand guidelines while also being fresh and engaging for different campaign objectives.

• Remote Collaboration: Effectively communicating and collaborating with a distributed team across different time zones.

Learning & Development Opportunities:

• Performance Marketing Expertise: Gain a deep understanding of what drives conversions and customer acquisition in the digital space.

• Platform Specialization: Become an expert in designing for specific high-impact platforms like Klaviyo or Meta Ads.

• Data Analysis Skills: Develop a stronger analytical perspective by working closely with performance data to inform design decisions.

• Cross-Functional Exposure: Learn from marketing strategists, copywriters, and growth hackers, broadening your understanding of the full marketing funnel.

• Portfolio Expansion: Build a robust portfolio with measurable results that can lead to senior design or creative leadership roles.

📝 Enhancement Note: This section addresses the inherent difficulties and potential for learning within a performance-driven, remote design role.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an email campaign from brief to deployment. How do you ensure it's conversion-focused?" (Focus on your workflow, understanding of email best practices, and how you integrate performance data.)

• "Walk us through a piece of product imagery or an ad creative in your portfolio that you're particularly proud of. What was the objective, what were your design choices, and what was the outcome?" (Be ready to discuss specific projects in detail, emphasizing strategy and results.)

• "How do you approach optimizing designs based on A/B test results or performance metrics like CTR and CVR?" (Demonstrate your analytical approach to design and your understanding of iteration.)

Company & Culture Questions:

• "What interests you most about working for a DTC/eCommerce brand?" (Show your understanding of the industry and your enthusiasm for its challenges.)

• "How do you prefer to receive feedback on your designs, and how do you handle constructive criticism?" (Emphasize your collaborative and growth-oriented mindset.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, starting with your most relevant DTC/eCommerce projects. For each project, have a clear narrative: Problem/Objective -> Your Solution/Process -> Results/Impact.

• Quantify Everything: Prepare specific numbers (CTR, CVR, engagement rates, revenue impact if known) to back up your claims.

• Highlight Tools & Techniques: Be ready to discuss your specific use of Figma, Photoshop, Illustrator, and any email platforms.

• Focus on Conversion: Explicitly link your design decisions to conversion goals and user behavior.

• Be Concise & Engaging: Present your work clearly and enthusiastically, allowing time for Q&A.

📝 Enhancement Note: Interview preparation focuses on demonstrating not just design skill but also strategic thinking, performance orientation, and operational effectiveness in a remote context.

📌 Application Steps

To apply for this operations-focused graphic design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your submitted portfolio prominently features work relevant to DTC/eCommerce, email design, product imagery, and digital advertising. Highlight quantifiable results where possible.

• Resume Optimization: Tailor your resume to include keywords from the job description, such as "DTC," "eCommerce," "conversion-focused design," "Figma," "Adobe Creative Suite," "Klaviyo," and "performance marketing." Clearly state your years of experience and key achievements.

• Interview Preparation: Thoroughly review the "Interview Preparation" section above. Practice discussing your portfolio projects and be ready to articulate your design process and its impact on business goals.

• Company Research: Understand the DTC/eCommerce landscape and the importance of performance marketing. Familiarize yourself with the types of challenges and opportunities brands in this sector face.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with Activate Talent or their client organization before making application decisions.

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