Graphic Designer (Digital Marketing) (Contract)

📍 Job Overview

Job Title: Graphic Designer (Digital Marketing) (Contract)

Company: Tablet Hotels - The Hotel Experts at MICHELIN

Location: New York, New York, United States

Job Type: Contract

Category: Marketing Operations / Creative Operations

Date Posted: November 04, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role focuses on creating compelling visual assets to drive user engagement across key social media platforms, requiring a strong understanding of digital marketing best practices.

• The position involves close collaboration with an intimate Editorial and Marketing team to translate brand vision into platform-specific content adaptations, including video and still assets.

• Candidates will develop a comprehensive understanding of the brand's voice, audience, and aesthetic, contributing to ideation and creative strategy discussions.

• The role demands a high level of proficiency in visual design and digital asset creation for B2C e-commerce, publishing, media, or retail sectors.

📝 Enhancement Note: While the job title is "Graphic Designer," the description clearly positions this role within a digital marketing context, emphasizing user engagement, social media platforms, and creative strategy. This suggests a need for skills beyond traditional graphic design, leaning towards content creation for marketing campaigns. The "Contract" nature implies a project-based need, likely for specific campaigns or ongoing content creation without the long-term commitment of a full-time employee.

📈 Primary Responsibilities

• Design and produce high-impact visual assets for social media platforms (Instagram, Facebook, YouTube) to increase user engagement and brand visibility.

• Adapt existing video and still assets into various formats and placements suitable for different digital channels, ensuring brand consistency and platform optimization.

• Collaborate with editorial and marketing teams to conceptualize and develop creative strategies for digital marketing campaigns.

• Translate marketing objectives and brand guidelines into visually appealing and effective creative content.

• Participate actively in brainstorming sessions for new campaign ideas and creative approaches, contributing to the overall brand narrative.

• Maintain a deep understanding of current digital marketing trends and social media platform best practices to inform design decisions.

• Ensure all creative output aligns with Tablet Hotels' brand identity, voice, and aesthetic.

📝 Enhancement Note: The responsibilities highlight a blend of execution and strategic contribution. The emphasis on "adapting" assets suggests a need for efficiency and understanding of platform-specific requirements, a common task in marketing operations. The "ideation and creative strategy table" involvement points towards a more senior or integrated role within the marketing function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this experience level.

Experience: 5+ years of dedicated experience in digital graphic and visual design, specifically for B2C e-commerce, publishing, media, or retail platforms. Experience with multi-language content delivery for web and mobile is a significant asset.

Required Skills:

• Proven expertise in digital graphic design and visual storytelling for B2C audiences.

• Strong proficiency in the Adobe Creative Suite, including Photoshop and Illustrator.

• Experience working with design systems and collaboration tools like Zeplin and Sketch.

• Ability to create compelling visual assets for social media platforms (Instagram, Facebook, YouTube).

• Experience in adapting video and still assets for various digital platforms and formats.

• Excellent understanding of B2C e-commerce, publishing, media, or retail design aesthetics.

• Ability to work effectively in a collaborative, fast-paced team environment.

• Strong communication skills, both written and verbal. Preferred Skills:

• Experience with video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) for asset adaptation.

• Familiarity with animation or motion graphics principles.

• Understanding of digital marketing campaign performance metrics and how design impacts them.

• Experience working with multiple languages and cultural nuances in design.

• Knowledge of A/B testing principles for visual assets.

📝 Enhancement Note: The requirement for "multiple languages" suggests the company operates globally or targets diverse linguistic demographics, which is crucial context for a designer. The explicit mention of Zeplin, Sketch, Illustrator, Photoshop, and "other Adobe products" indicates a need for hands-on technical skill with industry-standard tools.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 5 years of digital graphic and visual design work, with a strong emphasis on B2C e-commerce, publishing, media, or retail platforms.

• Demonstrations of successful social media content creation for platforms like Instagram, Facebook, and YouTube, highlighting user engagement metrics if possible.

• Examples of asset adaptation for various digital channels and formats, illustrating versatility and understanding of platform-specific needs.

• Case studies or project examples that showcase contribution to creative strategy and ideation.

• Visual evidence of working with design systems, and proficiency in tools such as Zeplin, Sketch, Illustrator, and Photoshop. Process Documentation:

• Candidates should be prepared to discuss their design process, from initial concept and ideation through to final asset delivery and adaptation.

• The ability to articulate how design decisions align with marketing objectives and brand voice will be critical.

• Discussion of workflow efficiency and how tools are leveraged to streamline the design process.

📝 Enhancement Note: For a contract graphic design role focused on digital marketing, the portfolio is paramount. It needs to explicitly demonstrate not just aesthetic skill but also an understanding of how design drives engagement and supports marketing goals on digital platforms. The "process" aspect refers to the candidate's methodology in approaching design challenges and collaborating within a marketing team.

💵 Compensation & Benefits

Salary Range: $75 - $80 per hour.

Benefits: As this is a contract role, benefits are typically not provided by the employer. Candidates should confirm if any benefits are offered, such as access to company resources, software licenses, or potential for extended contract periods.

Working Hours: The role is listed with an assumed 40 hours per week, typical for a full-time contract position. Flexibility may be available depending on project needs and team coordination, but on-site presence in New York City is expected.

📝 Enhancement Note: The hourly rate of $75-80/hr for a contract role with 5+ years of experience in a major market like New York City is competitive. This rate reflects the specialized nature of digital marketing graphic design and the need for proficiency with specific tools and platforms. The lack of explicit benefits is standard for contract positions, and candidates should factor this into their overall compensation expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Travel & Hospitality (Luxury Hotels), Media, E-commerce. Tablet Hotels, in partnership with the MICHELIN Guide, curates and offers access to unique, high-quality hotels globally.

Company Size: While not explicitly stated, the description mentions an "intimate Editorial and Marketing team," suggesting a relatively lean and focused operational structure, common in specialized luxury brands. The parent company, MICHELIN, is a large, established global entity.

Founded: Tablet Hotels was founded over 20 years ago, with its significant integration into the MICHELIN Guide representing a more recent phase of its history. This blend of established expertise and forward-thinking curation defines its brand.

Team Structure:

• The role operates within a close-knit Editorial and Marketing team, implying direct collaboration and a flat hierarchy within that department.

• The graphic designer will likely report to a Marketing Manager, Creative Director, or Head of Content.

• Cross-functional collaboration will extend to editorial, marketing, and potentially product teams to ensure visual content aligns with overall business objectives. Methodology:

• Data-driven insights are likely used to inform creative strategy, with a focus on user engagement and conversion metrics for digital marketing efforts.

• Emphasis on quality and curation, mirroring the MICHELIN Guide's standards, will influence creative output.

• Agile or iterative approaches to content creation and campaign deployment may be employed.

Company Website: http://www.tablethotels.com/en/careers

📝 Enhancement Note: The partnership with MICHELIN Guide adds a layer of prestige and implies a high standard for all aspects of the business, including creative output. The "intimate" team structure suggests a collaborative environment where individual contributions are highly visible and impactful.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-to-senior level individual contributor, requiring significant experience (5+ years) and the ability to operate independently on creative projects. It's a specialized role within the broader marketing function, focusing on visual asset creation and digital marketing application.

Reporting Structure: The graphic designer will likely report to a Marketing Manager or Creative Lead. Within the "intimate" team, they will work closely with editors and marketers, contributing to strategy as well as execution.

Operations Impact: The graphic designer's work directly impacts user engagement, brand perception, and conversion rates across digital marketing channels. Effective visuals are critical for attracting and retaining a discerning clientele for luxury hotels. The role contributes to the overall effectiveness of digital marketing campaigns, influencing lead generation and customer acquisition.

Growth Opportunities:

• For a contract role, growth typically involves opportunities for extension, taking on more complex projects, or potentially moving into a more strategic creative role if a full-time position opens up.

• Development of expertise in luxury travel marketing and high-end brand aesthetics.

• Gaining experience in multi-language content creation and global market nuances.

• Potential to influence creative strategy and campaign ideation as understanding of the brand deepens.

📝 Enhancement Note: While this is a contract role, demonstrating strong performance can lead to future opportunities, either with Tablet Hotels or through expanded network connections. The growth is more about skill enhancement and portfolio building within a niche industry rather than a traditional linear career path.

🌐 Work Environment

Office Type: This is an on-site role in New York City, implying a traditional office environment. Given the "intimate team" description, it's likely a modern, collaborative workspace conducive to creative brainstorming and close teamwork.

Office Location(s): New York, New York (Specific address not provided, but likely in a business district).

Workspace Context:

• A collaborative environment where designers work closely with editorial and marketing teams.

• Access to necessary design software and potentially company-provided hardware.

• Opportunities for face-to-face interaction, which is beneficial for creative ideation and feedback sessions.

• The environment likely values aesthetic quality, attention to detail, and a passion for travel and design.

Work Schedule: Standard working hours (assumed 40 hours/week) are expected, with potential for some flexibility around project deadlines. On-site presence is a key requirement.

📝 Enhancement Note: The on-site requirement in New York City suggests a company that values in-person collaboration for its creative and marketing functions. This can be advantageous for rapid iteration and team cohesion in a dynamic digital marketing environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of resume and portfolio by a recruiter or hiring manager.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, focusing on relevance to luxury travel, digital marketing, and social media. This may include specific questions about design choices and process.

• Skills Test/Creative Challenge: Candidates may be asked to complete a small design task or a more involved creative challenge to assess their ability to meet the job's requirements under time constraints and in line with the brand’s aesthetic.

• Team/Hiring Manager Interview: Discussion about experience, cultural fit, and how the candidate would contribute to the team's goals.

• Final Interview (potentially): With a senior leader if applicable.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase experience in B2C e-commerce, digital marketing, social media content, and luxury branding. Ensure a strong representation of work done within the last 3-5 years.

• Highlight Process: For key projects, briefly explain your design process, the problem you were solving, your role, and the outcome.

• Showcase Platform Adaptability: Include examples of how you've adapted visuals for different social media platforms or digital formats.

• Quantify Impact (if possible): If you have metrics on engagement, click-through rates, or campaign success tied to your designs, include them.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF portfolio or a dedicated website are common formats.

Challenge Preparation:

• Familiarize yourself with Tablet Hotels' brand, website, social media presence, and the MICHELIN Guide's aesthetic.

• Be prepared to articulate your design decisions based on brand, audience, and marketing objectives.

• Practice creating quick visual concepts or adapting existing materials within a short timeframe.

• Think about how to translate the "luxury" and "experience" aspects of Tablet Hotels into visual design.

📝 Enhancement Note: For a contract role, the portfolio is the primary screening tool. Candidates should tailor their submissions to explicitly address the requirements mentioned in the job description, emphasizing digital marketing and social media applications. A practical design challenge is common to assess immediate capability.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator are explicitly mentioned and are essential.

• Design Systems & Collaboration: Zeplin, Sketch are specified, indicating a modern design workflow.

• Video Editing Software: While not explicitly stated, experience with tools like Adobe Premiere Pro or similar for video asset adaptation is highly beneficial.

• Presentation Tools: PowerPoint or Google Slides for presenting concepts and final assets.

Analytics & Reporting:

• Familiarity with understanding how design impacts metrics on social media platforms. CRM & Automation:

• Not directly relevant to this role, but understanding how visual assets are deployed via marketing automation or CRM-linked campaigns is a plus.

📝 Enhancement Note: Proficiency with Adobe Photoshop and Illustrator is non-negotiable. Experience with Zeplin and Sketch is also a strong indicator of a candidate's familiarity with contemporary design workflows and team collaboration tools, which is crucial for efficiency in a contract role.

👥 Team Culture & Values

Operations Values:

• Curation Excellence: A commitment to high standards and meticulous selection, mirroring the MICHELIN Guide's ethos.

• Brand Integrity: Maintaining a consistent and premium brand identity across all touchpoints.

• User-Centricity: Designing with the target audience's experience and engagement in mind.

• Collaboration & Communication: Working effectively within a small, cross-functional team to achieve shared goals.

• Creativity & Innovation: Developing fresh, compelling visual ideas that stand out in a crowded digital space.

Collaboration Style:

• Close-knit teamwork with editorial and marketing professionals.

• Open communication and feedback loops for iterative design development.

• A proactive approach to contributing ideas and solutions.

• The ability to take direction and adapt designs based on team input.

📝 Enhancement Note: The culture is likely to be fast-paced, creative, and focused on delivering high-quality output. A passion for travel and luxury experiences would be a strong cultural fit. The "intimate team" aspect suggests a supportive but also demanding environment where each member's contribution is vital.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Luxury into Digital: Effectively conveying the essence of high-end travel and unique hotel experiences through digital visuals for broad social media consumption.

• Platform-Specific Optimization: Rapidly adapting content for diverse social media formats and user expectations.

• Balancing Brand Consistency with Platform Trends: Ensuring designs are both on-brand and engaging for current social media audiences.

• Working within Contract Constraints: Managing project scope and timelines efficiently to meet deliverables.

Learning & Development Opportunities:

• Deepen expertise in visual storytelling for the luxury travel sector.

• Gain hands-on experience with a high-profile brand in partnership with MICHELIN.

• Develop skills in adapting creative assets for global audiences and multiple languages.

• Expand understanding of digital marketing campaign strategies and visual performance.

📝 Enhancement Note: The primary challenge will be to produce work that is both artistically sophisticated and highly effective from a marketing perspective in a competitive digital landscape. Growth opportunities are tied to project success and demonstrating value within the contract period.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a visual campaign for Instagram Stories to promote a new boutique hotel in Tuscany?" (Assess creative process, platform understanding, brand translation)

• "Describe a time you had to adapt a static image or video for multiple social media platforms. What were the key considerations?" (Assess adaptability, technical skill, strategic thinking)

• "How do you ensure your designs align with a brand's voice and target audience, especially in a luxury market?" (Assess brand understanding, audience empathy, strategic alignment) Company & Culture Questions:

• "What excites you most about Tablet Hotels and the MICHELIN Guide partnership?" (Assess research, genuine interest)

• "How do you typically collaborate with marketing and editorial teams on creative projects?" (Assess teamwork, communication)

• "How do you stay updated on the latest design trends and social media platform changes?" (Assess continuous learning, industry awareness) Portfolio Presentation Strategy:

• Storytelling: For each selected project, narrate the challenge, your approach, your specific contributions, and the results.

• Focus on Relevance: Emphasize projects that mirror the needs of this role – digital marketing, social media, B2C, luxury.

• Demonstrate Tool Proficiency: Be ready to discuss your use of Photoshop, Illustrator, Sketch, and Zeplin in your projects.

• Address Contract Nature: Be prepared to discuss your experience working on contract assignments, your ability to ramp up quickly, and your project management skills.

📝 Enhancement Note: Interviewers will be looking for a combination of creative talent, technical proficiency, and a strategic understanding of how design serves digital marketing objectives, particularly within the luxury travel niche. Be prepared to defend your design choices with solid reasoning.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Trakstar link.

• Portfolio Tailoring: Ensure your submitted portfolio prominently features work relevant to B2C e-commerce, digital marketing, social media content creation, and luxury branding. Prioritize recent and impactful projects.

• Resume Optimization: Clearly highlight your 5+ years of experience in digital graphic design, specifically mentioning your proficiency with Adobe Photoshop, Illustrator, Sketch, and Zeplin, and any experience with multi-language or global campaigns.

• Prepare for a Creative Challenge: Be ready to demonstrate your design skills and creative thinking, potentially through a specific task or by discussing hypothetical scenarios during the interview process.

• Company Research: Thoroughly review the Tablet Hotels website, their social media channels, and understand the synergy with the MICHELIN Guide to articulate your interest and how you can contribute to their specific brand aesthetic and marketing goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---