Graphic Designer - Brand & Web Marketing

📍 Job Overview

Job Title: Graphic Designer - Brand & Web Marketing

Company: D.R. Horton, Inc.

Location: Arlington, Texas, United States

Job Type: Full-time

Category: Marketing Operations / Creative Marketing

Date Posted: 2026-09-14

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and produce engaging marketing assets for digital and print channels, supporting customer acquisition, brand awareness, and digital engagement.

• Translate marketing objectives and creative briefs into visually compelling designs that align with brand standards and enhance campaign performance.

• Collaborate with cross-functional teams, including marketing and product management, to develop creative concepts from ideation through final delivery.

• Ensure creative assets meet quality standards, accessibility requirements, and technical specifications for diverse platforms.

• Continuously apply and adapt established brand guidelines across various audiences, initiatives, and communication channels.

📝 Enhancement Note: While this role is for a Graphic Designer, its focus on "Brand & Web Marketing," "customer acquisition," "digital engagement," and collaboration with marketing teams positions it within the broader GTM (Go-To-Market) operations ecosystem. The emphasis on producing assets that support campaign performance and digital initiatives suggests a need for understanding marketing operations principles, even if the core function is creative design.

📈 Primary Responsibilities

• Design a wide range of creative assets for digital and print marketing initiatives, including websites, email campaigns, social media graphics, digital advertisements, presentations, brochures, signage, and sales collateral.

• Interpret creative briefs and marketing objectives to develop visually compelling designs that resonate with target audiences and drive engagement.

• Work closely with marketing managers, copywriters, and other designers to conceptualize and execute campaign materials, ensuring brand consistency and adherence to project requirements.

• Prepare production-ready files for various media, meticulously checking for quality, accuracy, accessibility, and technical specifications required for each platform.

• Adapt and apply established brand guidelines to ensure a cohesive and strong brand presence across all marketing touchpoints, while also being able to innovate within those parameters.

• Manage multiple design projects simultaneously, effectively prioritizing tasks, incorporating stakeholder feedback, and meeting established deadlines.

• Maintain an organized system for project files, design libraries, and creative assets to facilitate efficient team collaboration and ensure consistency in output.

• Stay abreast of the latest design trends, digital marketing best practices, and emerging creative technologies to continuously improve the effectiveness of marketing communications.

• Contribute to the development and expansion of a reusable asset library, including design templates and graphic elements, to enhance production efficiency and brand consistency.

• Actively participate in creative brainstorming sessions, offering innovative design ideas that support overarching marketing campaigns, product launches, and brand development initiatives.

• Conduct all business activities in a professional and ethical manner, contributing to customer satisfaction and the overall profitability and reputation of D.R. Horton.

📝 Enhancement Note: The responsibilities highlight a need for not just creative execution but also a strategic understanding of how design impacts marketing performance and brand perception. This implies a connection to marketing operations by ensuring designs are effective and aligned with GTM strategies.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a closely related field. Experience:

• Two (2) to four (4) years of professional experience in graphic design, with a strong focus on marketing and digital content creation.

• Proven experience in creating a diverse array of digital and print marketing materials. Required Skills:

• Figma: Mandatory proficiency required for design and prototyping.

• Adobe Creative Suite: Expert-level skills in Photoshop, Illustrator, and InDesign are essential for asset creation and production.

• Graphic Design Principles: Strong understanding of typography, color theory, layout, composition, and visual hierarchy.

• Branding: Ability to understand and consistently apply brand guidelines across various mediums.

• Digital Marketing Fundamentals: Knowledge of how design supports online marketing efforts, including web, email, and social media.

• Web Design Principles: Familiarity with design considerations for user experience (UX) and user interface (UI) in digital environments.

• Print Production: Understanding of pre-press requirements and best practices for print materials.

• Collaboration: Demonstrated ability to work effectively within a cross-functional team environment, incorporating feedback and contributing to shared goals.

• Project Management: Ability to manage multiple priorities, organize files, and meet deadlines for design projects.

Preferred Skills:

• Experience supporting digital marketing campaigns or consumer-facing brands.

• Specific experience designing for web, email marketing platforms, and social media channels.

• Familiarity with Content Management Systems (CMS) for web content integration.

• Experience with Digital Asset Management (DAM) platforms.

📝 Enhancement Note: The explicit requirement for Figma and Adobe Creative Suite, coupled with a focus on digital marketing assets, positions this role as one that requires technical design proficiency aligned with modern marketing technology stacks. The experience level suggests an individual who can work independently but also collaborate effectively within a marketing team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link must be attached to the application/resume.

• Showcase a diverse range of design projects, including digital marketing assets (web banners, social media graphics, email templates) and print materials (brochures, signage).

• Demonstrate proficiency in Figma and Adobe Creative Suite through the execution of projects.

• Highlight projects that show an understanding of brand guidelines and how designs are adapted across different channels.

• Include examples that illustrate problem-solving through design, such as how a visual solution addressed a specific marketing objective or user need. Process Documentation:

• Examples of how design processes were managed, including project initiation, feedback incorporation, and final file delivery.

• Documentation of how brand standards were applied and maintained across multiple campaign assets.

• Showcase of workflow efficiency improvements, such as the creation of reusable templates or design libraries.

📝 Enhancement Note: The mandatory portfolio requirement is critical for design roles. For this position, the portfolio needs to explicitly demonstrate skills in Figma and Adobe Creative Suite, and how these tools were used to create assets supporting digital marketing and branding objectives, aligning with the GTM focus.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic Designers with 2-5 years of experience in the Arlington, Texas area, a competitive salary range would typically fall between $60,000 - $80,000 annually. This estimate is derived from analyzing similar roles in the Dallas-Fort Worth metroplex, considering the company's size (Fortune 500), and the required technical skills (Figma, Adobe Creative Suite). Benefits:

• Medical, Dental, and Vision insurance plans.

• 401(K) retirement savings plan.

• Employee Stock Purchase Plan (ESPP).

• Flexible Spending Accounts (FSAs) for healthcare and dependent care.

• Life Insurance and Disability Insurance coverage.

• Paid Time Off, including Vacation, Sick Time, and Personal Time.

• Company Holidays.

• Multiple voluntary and company-provided benefits. Working Hours:

• This is a full-time, on-site position.

• Standard working hours are typically 40 hours per week, Monday through Friday.

• While specific flexibility is not detailed, standard business hours are expected for this role.

📝 Enhancement Note: The salary estimation is based on regional market data for graphic design roles with similar experience and skill requirements. The benefits package is comprehensive, typical for a large, publicly traded company like D.R. Horton.

🎯 Team & Company Context

🏢 Company Culture

Industry: Homebuilding and Residential Construction. D.R. Horton is a Fortune 500 company and the largest homebuilder in the United States, operating since 1978.

Company Size: Large (Fortune 500, publicly traded on NYSE), indicating a structured corporate environment with established processes and significant resources.

Founded: 1978. This long history suggests stability, experience, and a well-defined operational framework.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, potentially within a larger Brand or Digital Marketing team.

• Collaboration is expected with marketing managers, product management, copywriters, and potentially sales teams.

• The team structure is likely hierarchical, common in large corporations, but with cross-functional collaboration for specific projects. Methodology:

• Focus on data-driven decision-making in marketing, translating objectives into actionable design.

• Emphasis on brand consistency and adherence to established guidelines across all marketing efforts.

• Utilization of modern design tools (Figma, Adobe Creative Suite) for efficient and high-quality output.

• Commitment to customer acquisition and digital engagement as key marketing drivers.

Company Website: www.drhorton.com

📝 Enhancement Note: As a large homebuilder, D.R. Horton's marketing operations will likely be focused on driving leads and sales through various channels, with a strong emphasis on brand messaging and customer experience. The graphic designer's role is crucial in visually communicating the company's value proposition to a broad market.

📈 Career & Growth Analysis

Operations Career Level: This role is typically considered an Intermediate or Mid-Level position within a marketing or creative department. It requires a solid foundation of design skills and experience, allowing for independent project execution while still benefiting from senior guidance.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Senior Designer who oversees brand and web marketing initiatives.

Operations Impact: The visual assets created by this role directly impact the company's brand perception, customer engagement, and ultimately, lead generation and sales conversion rates for D.R. Horton's extensive home offerings. Effective design supports marketing campaigns and contributes to the overall Go-To-Market strategy's success.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like web design, UI/UX for marketing platforms, or motion graphics for digital campaigns.

• Leadership: Progress to a Senior Graphic Designer role, potentially leading smaller projects or mentoring junior designers.

• Broader Marketing Roles: Transition into marketing specialist roles that leverage design skills, such as Digital Marketing Coordinator or Brand Specialist, by gaining broader marketing knowledge.

• Cross-functional Development: Enhance understanding of marketing operations, campaign management, and data analysis to provide more strategically aligned design solutions.

📝 Enhancement Note: This role offers a solid foundation in corporate marketing design. Growth opportunities are tied to developing specialized design skills, gaining a deeper understanding of marketing strategy, and demonstrating leadership potential within the creative function.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment within D.R. Horton's corporate or regional headquarters in Arlington, TX.

Office Location(s): Arlington, Texas, United States. This location is part of the Dallas-Fort Worth metroplex, offering access to a large talent pool and a dynamic business environment.

Workspace Context:

• The workspace is expected to be a professional office setting designed for collaboration and focused work.

• Access to standard office technology, including high-performance workstations equipped with necessary design software (Figma, Adobe Creative Suite).

• Opportunities for direct interaction with marketing colleagues, creative teams, and potentially other departments involved in marketing initiatives.

• The environment is likely fast-paced, especially during peak campaign periods, requiring adaptability and efficiency. Work Schedule:

• Standard full-time work schedule, typically Monday through Friday, 40 hours per week.

• While not explicitly stated, standard office hours are implied. The role requires consistent presence for collaboration and project delivery.

📝 Enhancement Note: The on-site nature of the role emphasizes the importance of in-person collaboration, team synergy, and direct contribution to the company's physical operational presence.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and mandatory portfolio to assess qualifications and creative output.

• Hiring Manager Interview: Discussion focused on design philosophy, experience, and fit with the team's needs.

• Skills Assessment/Creative Challenge: Potential for a design exercise or a review of specific portfolio pieces to evaluate technical skills (Figma, Adobe Suite) and problem-solving abilities.

• Team/Cross-functional Interview: Meeting with potential collaborators (e.g., marketing specialists, copywriters) to assess communication and teamwork capabilities.

• Final Interview: May involve senior leadership to discuss role scope, career growth, and cultural alignment.

Portfolio Review Tips:

• Highlight Figma & Adobe Suite: Ensure your portfolio clearly showcases projects created using Figma and the Adobe Creative Suite, specifying which tools were used for which elements.

• Demonstrate Brand & Web Focus: Select projects that best represent your ability to create assets for digital marketing, web presence, and brand consistency. Include examples of website elements, social media graphics, email templates, and brochures.

• Showcase Process: Briefly explain the problem, your approach, the tools used, and the outcome for key projects. This demonstrates your design thinking and problem-solving skills.

• Quality over Quantity: Curate your strongest, most relevant work. Ensure all pieces are high-resolution and professionally presented.

• Tailor to D.R. Horton: If possible, include a project that shows an understanding of the real estate or homebuilding industry, or how you've applied design principles to a consumer-facing brand.

Challenge Preparation:

• Be prepared to discuss your design process in detail, especially how you translate creative briefs into final assets.

• Practice articulating your design choices and how they support marketing objectives and brand standards.

• Familiarize yourself with D.R. Horton's current marketing materials to understand their brand aesthetic and messaging.

📝 Enhancement Note: The emphasis on a portfolio and specific tools like Figma is paramount. Candidates should prepare to not only show their work but also discuss the strategic thinking and technical execution behind it, directly linking it to marketing and branding goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for interface design, prototyping, and collaborative workflows. Proficiency is a mandatory requirement.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and raster graphics creation.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For page layout, brochures, presentations, and print collateral.

Analytics & Reporting:

• While not directly responsible for analytics, understanding how design impacts metrics is beneficial. Familiarity with tools that track website traffic, engagement, and conversion rates (e.g., Google Analytics) can inform design decisions. CRM & Automation:

• Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot) or CRM systems (e.g., Salesforce) is a plus, as designs often need to integrate with these systems for email campaigns or digital advertising. Content Management Systems (CMS):

• Familiarity with CMS platforms (e.g., WordPress, Sitecore) where web assets will be deployed is advantageous. Digital Asset Management (DAM):

• Experience with DAM systems for organizing and distributing creative assets.

📝 Enhancement Note: The explicit mention of Figma and Adobe Creative Suite defines the core technical requirements. Awareness of how designs integrate with broader marketing technology (CMS, Marketing Automation) is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Customer Focus: Designing assets that resonate with target customers (entry-level and first-time move-up homebuyers) and support their journey.

• Brand Integrity: Upholding and enhancing the D.R. Horton brand through consistent and high-quality visual communication.

• Efficiency & Productivity: Utilizing design tools and processes to deliver high-quality assets on time and within budget.

• Collaboration: Working effectively with marketing, sales, and other teams to achieve shared objectives.

• Innovation: Bringing creative ideas and staying current with design trends to keep marketing materials fresh and engaging.

Collaboration Style:

• Expected to be a collaborative environment where designers work closely with marketing professionals, copywriters, and potentially sales teams.

• Openness to feedback and iterative design processes is crucial.

• Emphasis on clear communication to ensure design intent and requirements are understood.

• A team-oriented approach to problem-solving and project completion.

📝 Enhancement Note: The company values likely emphasize professionalism, customer satisfaction, and efficient execution, which are all critical in a large, publicly traded corporation. The collaboration style supports the integrated nature of marketing and design functions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Maintaining strict brand guidelines while continuously creating fresh and engaging designs for diverse campaigns.

• Meeting Tight Deadlines: The fast-paced nature of marketing, especially in a large company, can present challenges in delivering high-quality work under pressure.

• Adapting to Evolving Digital Trends: Keeping design skills and outputs relevant with the rapid pace of change in digital marketing and user interface design.

• Translating Complex Objectives into Simple Visuals: Effectively communicating D.R. Horton's value proposition and specific marketing messages through design.

Learning & Development Opportunities:

• Advanced Design Software Training: Deepening expertise in Figma, Adobe Creative Suite, or exploring new design tools.

• Digital Marketing & UX/UI Workshops: Gaining a better understanding of how design impacts digital marketing performance and user experiences.

• Brand Strategy Sessions: Participating in discussions that shape brand direction and messaging, allowing for more informed design contributions.

• Industry Conferences: Attending design or marketing conferences to learn about new trends and network with professionals.

📝 Enhancement Note: The challenges are typical for a creative role within a large marketing department, emphasizing the need for adaptability, strong time management, and a continuous learning mindset. Growth opportunities are geared towards enhancing both technical design skills and strategic marketing understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from initial concept to final, production-ready asset."

• "How do you ensure your designs align with brand standards while still being creative and engaging?"

• "Can you walk us through a project in your portfolio that you feel best demonstrates your proficiency in Figma and how it solved a marketing challenge?"

• "How do you approach incorporating feedback from stakeholders, especially when there are differing opinions?" Company & Culture Questions:

• "What interests you about D.R. Horton and the homebuilding industry?"

• "How do you stay updated on the latest design trends and digital marketing best practices?"

• "Describe a time you had to collaborate with a difficult team member or stakeholder. How did you handle it?"

• "What does 'customer acquisition' mean to you in the context of graphic design?" Portfolio Presentation Strategy:

• Select 3-5 Key Projects: Choose projects that best showcase your Figma and Adobe Creative

Suite skills, digital marketing asset creation, and brand application.

• Structure Your Presentation: For each project, clearly outline:

  • The Challenge/Objective: What problem were you trying to solve?
  • Your Role & Process: What was your specific contribution, and what steps did you take?
  • Tools Used: Highlight Figma, Adobe Suite, etc.
  • The Solution: Show the final designs.
  • The Outcome/Impact: If possible, discuss results or how it met objectives.

• Be Prepared for Technical Questions: Expect questions about your workflow in Figma and specific techniques used in Adobe Creative Suite.

• Showcase Adaptability: Demonstrate how you can adapt your style and approach for different audiences and marketing channels.

📝 Enhancement Note: Interview preparation should focus on demonstrating technical proficiency with required tools, a strategic understanding of design's role in marketing, and strong collaborative and communication skills. The portfolio is the central piece, so thorough preparation for its presentation is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Your Application: Complete the online application form through the provided link.

• Attach Your Portfolio: Ensure your resume is accompanied by a link to your online portfolio. This is a mandatory requirement for consideration.

• Tailor Your Resume: Highlight experience with Figma, Adobe Creative Suite, digital marketing asset creation, and brand development. Use keywords from the job description.

• Prepare Your Portfolio: Curate your strongest, most relevant work, focusing on digital and print marketing examples. Be ready to discuss your process and tool usage.

• Research D.R. Horton: Familiarize yourself with D.R. Horton's brand, target audience, and current marketing efforts to demonstrate your understanding and interest.

• Practice Interview Responses: Prepare to answer questions about your design process, collaboration experience, and how your skills align with the role's responsibilities.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.