Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WATI.io

Location: India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: April 30, 2026

Experience Level: 5-10 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design impactful digital and offline marketing assets to enhance brand visibility and engagement across various channels.

• Develop compelling visuals for landing pages, social media campaigns, and event collateral, ensuring brand consistency and aesthetic appeal.

• Collaborate closely with marketing and design teams to translate brand guidelines into engaging visual content, supporting product launches and promotional efforts.

• Leverage design tools and AI for ideation and execution, demonstrating efficiency and innovation in asset creation.

• Contribute to the visual storytelling of WATI.io's revenue orchestration system, making complex concepts accessible and engaging through creative design.

📝 Enhancement Note: While the title is "Graphic Designer," the context provided by WATI.io's description ("full revenue orchestration system," "empower businesses that sell, support, and grow through conversations," "AI Agents for all customer interactions") strongly suggests this role will contribute significantly to marketing operations and GTM initiatives. The emphasis on "digital marketing assets," "landing pages," and "campaign creatives" positions this role as a key player in supporting sales and marketing efforts through visual communication. The role requires not just creative execution but also an understanding of how design supports business objectives within a SaaS context.

📈 Primary Responsibilities

• Design and execute visually engaging landing page layouts, including banners, illustrations, icons, and supporting assets, ensuring seamless integration with WATI.io's brand system.

• Create a diverse range of social media creatives, such as LinkedIn posts, carousels, advertisements, and campaign-specific graphics, to drive audience engagement and lead generation.

• Produce event collaterals including banners, brochures, presentation decks, and booth creatives, ensuring professional and impactful representation at industry events.

• Edit and produce simple product videos, promotional content, and short-form videos, as well as lightweight motion graphics and GIFs, to enhance marketing and product communication.

• Maintain strict adherence to WATI.io's brand guidelines, ensuring visual consistency across all created assets and collaborating with internal teams for feedback and approvals.

• Utilize AI tools for creative ideation and experimentation to streamline the design process and explore innovative visual solutions.

• Work efficiently to manage multiple design requests and deadlines in a fast-paced startup environment, prioritizing tasks effectively.

📝 Enhancement Note: The responsibilities listed go beyond standard graphic design tasks by explicitly mentioning "landing pages," "social media creatives," and "event collaterals" within the context of a "revenue orchestration system." This indicates that the designer's work will directly support marketing and sales initiatives, requiring an understanding of GTM goals and audience engagement strategies. The inclusion of video and motion graphics, alongside AI tool usage, points to a modern, dynamic creative role within a tech-forward company.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Arts, Digital Media, or a related field is preferred, though equivalent practical experience will be strongly considered.

Experience: 4-6 years of professional graphic design experience, with a demonstrated track record in creating digital marketing assets for SaaS or startup environments.

Required Skills:

• Proven expertise in graphic design principles, including typography, layout, color theory, and brand systems.

• Strong portfolio showcasing a breadth of digital marketing assets, including landing pages, social media graphics, and campaign visuals.

• Proficiency in industry-standard design software: Figma, Canva, Adobe Illustrator, and Adobe Photoshop.

• Basic to intermediate skills in motion graphics and animation creation using Adobe After Effects.

• Foundational skills in video editing using Adobe Premiere Pro or similar video editing tools.

• Ability to quickly adapt to new design trends and technologies, including AI-powered creative tools.

• Excellent time management and organizational skills, with the capacity to handle multiple projects and tight deadlines.

Preferred Skills:

• Experience working within a SaaS or startup ecosystem, understanding the pace and demands of these environments.

• Familiarity with UI/UX design principles for web and mobile interfaces.

• Experience in designing for multi-channel marketing campaigns.

• Ability to interpret marketing briefs and translate them into compelling visual narratives.

• Experience with AI tools for creative ideation, asset generation, and workflow enhancement.

📝 Enhancement Note: The experience requirement of "4-6 years" combined with the preference for "SaaS/startups" suggests the ideal candidate will have a solid foundation but also the agility and adaptability required in a fast-paced tech environment. The explicit mention of "AI for ideation and experimentation" indicates a forward-thinking approach to design, requiring candidates to be comfortable with emerging technologies and their application in creative workflows. The "5-10 Years" AI-derived experience level is a broader range, but the "4-6 years" explicit requirement is more precise and should be prioritized.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong understanding of visual hierarchy, branding, and digital marketing principles.

• Specific examples of designed landing pages, showcasing effective layout, user flow considerations, and conversion-oriented design elements.

• A collection of social media creatives (e.g., LinkedIn posts, carousels, ad banners) that highlight engagement strategies and brand consistency.

• Showcase of event collateral, including brochures, banners, and presentation slides, demonstrating professional design execution for physical and virtual events.

Process Documentation:

• Evidence of a systematic approach to design, from concept ideation and mood boarding to final asset delivery.

• Demonstrations of how you manage design feedback and iterate on designs to achieve optimal results.

• Examples of how you ensure brand consistency across multiple assets and platforms.

• Documentation or case studies that highlight how your design contributions have supported marketing objectives or improved user engagement.

📝 Enhancement Note: For a Graphic Designer role supporting a revenue orchestration system, the portfolio should not just showcase aesthetic appeal but also demonstrate an understanding of how design directly contributes to marketing and sales objectives. This means highlighting assets that are designed for conversion, engagement, and clear communication of value propositions. The emphasis on "process" implies a need for a structured approach to design, not just ad-hoc creation.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 4-6 years of experience in India, specializing in digital marketing assets for SaaS companies, the estimated salary range is ₹7,00,000 to ₹12,00,000 per annum. This range considers the remote nature of the role, the company's backing by top-tier investors, and the high demand for skilled designers in the tech sector.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within India, promoting work-life balance.

• Health & Wellness: Comprehensive health insurance coverage, potentially including dental and vision.

• Professional Development: Access to learning resources, online courses, and potential for attending industry conferences to enhance design skills.

• Performance Bonuses: Potential for performance-based bonuses tied to individual and company success.

• Paid Time Off: Generous vacation policy and paid holidays.

• Stock Options: Potential for equity in a fast-growing, well-funded startup.

• Team Events: Virtual or in-person team-building activities to foster camaraderie.

Working Hours: The standard working hours are approximately 40 hours per week, with flexibility to accommodate different time zones within India and align with global team collaboration needs. This typically involves core working hours that allow for overlap with key team members.

📝 Enhancement Note: As no salary was provided, a regional salary benchmark for India has been estimated. The estimate is based on the stated experience level (4-6 years, with an AI-derived range of 5-10 years), the specific skills required (Figma, Adobe Suite, video editing), the company's industry (SaaS/tech), and its investor backing, which typically allows for competitive compensation. Benefits are standard for tech roles in India, with an emphasis on remote work and professional growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software as a Service (SaaS), specifically focusing on Conversational Commerce and Revenue Orchestration platforms. WATI.io operates within a competitive landscape that includes CRM, customer engagement, and AI-driven communication solutions.

Company Size: WATI.io is a rapidly growing startup, indicated by its backing from major investors like Tiger Global and Sequoia Capital. While an exact employee count isn't given, such funding rounds typically support scaling teams significantly, placing it in the "growing startup" or "scale-up" phase, likely with hundreds of employees.

Founded: Founded in 2020, WATI.io is a relatively young company, which implies a dynamic, fast-paced, and innovative culture. This "newness" often correlates with a willingness to experiment, adopt new technologies quickly, and build processes from the ground up.

Team Structure:

• The Graphic Designer will likely be part of the Marketing team, reporting to a Marketing Manager or Head of Design.

• This team collaborates closely with Sales, Product, and Engineering departments to ensure cohesive messaging and user experience.

Methodology:

• Data-Driven Design: Decisions are informed by user analytics, campaign performance metrics, and market research to ensure design effectiveness.

• Agile Development: Design processes are integrated into agile workflows, allowing for rapid iteration and adaptation.

• Customer-Centricity: A strong focus on understanding customer needs and pain points to inform design solutions.

• AI Integration: Proactive adoption of AI tools to enhance efficiency, creativity, and the overall product offering.

Company Website: https://wati.io/

📝 Enhancement Note: The company description highlights WATI.io as a "full revenue orchestration system" and an "AI-native platform," emphasizing its technological sophistication and market ambition. This context is crucial for a designer, as it means they will be contributing to a technically advanced product and will need to visually communicate complex functionalities, potentially including AI agents and multi-channel communication strategies. The investor backing indicates a high growth trajectory and a need for scalable, professional marketing assets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level to senior Graphic Designer, with 4-6 years of explicit experience required, and an AI-derived range of 5-10 years. This suggests a level of autonomy and the expectation to contribute strategically to marketing efforts, not just execute tasks. The designer is expected to be a key contributor to visual brand identity and campaign execution.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Head of Marketing/Design. They will work collaboratively with other members of the marketing team, as well as product managers and sales representatives, to align visual content with business objectives.

Operations Impact: The Graphic Designer's work will have a direct impact on WATI.io's Go-To-Market (GTM) strategy by creating compelling visuals that:

• Enhance brand perception and credibility.

• Drive lead generation through effective landing pages and social media ads.

• Support sales enablement with professional collateral.

• Improve customer understanding and adoption of the platform through clear visual communication.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas such as motion graphics, UI/UX design for marketing platforms, or data visualization for marketing reports.

• Leadership: Potential to grow into a Lead Graphic Designer or Art Director role as the company scales, managing junior designers and overseeing creative strategy.

• Cross-Functional Learning: Exposure to product marketing, content strategy, and GTM planning, offering a broader understanding of the business.

• Skill Development: Continuous learning opportunities in new design tools, AI-driven creative technologies, and emerging visual communication trends.

📝 Enhancement Note: The role's contribution to "revenue orchestration" and "Go-To-Market" strategy means the designer isn't just creating pretty pictures; they are supporting business outcomes. The growth path can extend beyond pure design into areas like art direction, brand strategy, or even product marketing, given the company's focus on a complex SaaS solution.

🌐 Work Environment

Office Type: Fully remote. This indicates a distributed team structure where collaboration relies heavily on digital communication tools and asynchronous workflows.

Office Location(s): India. This implies that candidates must be located within India and comfortable working within Indian time zones, with potential for overlap with global teams (e.g., in Europe or North America, depending on WATI.io's operational hubs).

Workspace Context:

• Digital Collaboration: Expect to use tools like Slack, Zoom, Asana/Jira, and cloud-based design platforms (Figma) extensively for communication and project management.

• Technology Access: A reliable internet connection and a suitable workspace at home are essential. The company likely provides necessary software licenses.

• Team Interaction: While remote, opportunities for virtual team-building activities and collaborative design sessions will be present to foster a sense of community and shared purpose.

Work Schedule: Approximately 40 hours per week, with flexibility to accommodate collaboration across different time zones. This means some early morning or late evening calls might be necessary depending on the team's global distribution. The focus will be on delivering results and meeting deadlines rather than strict adherence to a 9-to-5 schedule.

📝 Enhancement Note: A fully remote role in India requires strong self-discipline, excellent communication skills, and comfort with digital collaboration tools. The company's global presence means understanding and adapting to different working hours for effective teamwork will be key.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Screening: Review of resume, portfolio, and cover letter for relevant experience and skills.

2. Initial Interview (Hiring Manager/Recruiter): Discussion about your background, experience, motivation for applying, and understanding of WATI.io. This stage will assess cultural fit and basic qualifications.

3. Design Challenge/Portfolio Review: A practical exercise or a detailed walkthrough of your portfolio. This is where you'll demonstrate your design skills, problem-solving abilities, and understanding of brand systems. Expect to discuss your process, rationale behind design choices, and how your work aligns with business objectives.

4. Team/Stakeholder Interview: Meeting with potential team members or stakeholders (e.g., marketing lead, product manager) to assess collaboration style and suitability for the team dynamic.

5. Final Interview: Possibly with a senior leader, focusing on strategic alignment, long-term vision, and overall fit with the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that best represent your skills for this role (digital marketing assets, landing pages, social media, motion graphics).

• Showcase Process: For each project, explain your thought process, the problem you were solving, your design rationale, tools used, and the outcome or impact. Use case study format.

• Highlight SaaS/Startup Relevance: If possible, include projects from SaaS or startup environments, or explain how your general design experience translates to this context.

• Demonstrate Brand Adherence: Show examples where you've successfully worked within or established brand guidelines.

• Prepare for Specifics: Be ready to discuss your experience with Figma, Canva, Adobe Suite, and your comfort level with AI tools.

• Quantify Impact: If your designs led to measurable results (e.g., increased click-through rates, higher engagement), highlight these achievements.

Challenge Preparation:

• Understand WATI.io: Research the company's product, target audience, competitors, and current marketing efforts. Identify their brand voice and visual style.

• Practice Design Principles: Revisit core design concepts related to marketing and digital media.

• Time Management: If given a timed challenge, practice working efficiently under pressure.

• Communication: Prepare to clearly articulate your design decisions and justify your choices.

📝 Enhancement Note: Given this is a design role within a tech company, the interview process will heavily emphasize both creative skill and an understanding of how design serves business goals. The design challenge or portfolio review is critical. Candidates should be prepared to discuss their process, rationale, and impact, particularly as it relates to marketing and sales objectives for a SaaS product.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and creating design systems. Expect to be designing landing pages and interactive elements within Figma.

• Canva: Useful for quick social media graphics, internal presentations, and campaign assets, especially for non-designers or rapid iteration.

• Adobe Suite:

  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • Photoshop: For image editing, manipulation, and creating raster-based marketing visuals.
  • After Effects: For creating motion graphics, animations, and dynamic visual elements for social media and web.
  • Premiere Pro (or similar): For editing product videos, promotional clips, and short-form video content.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how marketing automation platforms and CRMs (like HubSpot, Salesforce) are used for campaign deployment can provide context for designing assets that fit within these workflows.

📝 Enhancement Note: The explicit mention of Figma, Canva, and the Adobe Suite (Illustrator, Photoshop, After Effects, Premiere Pro) indicates the core technical requirements. The inclusion of "AI for ideation and experimentation" suggests an openness to integrating AI tools into the workflow, which is a key differentiator.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on understanding and serving the needs of WATI.io's business customers, ensuring designs contribute to positive user experiences and business outcomes.

• Innovation: Embracing new technologies like AI and pushing creative boundaries to deliver cutting-edge solutions.

• Collaboration: Working effectively in a cross-functional, remote environment, valuing open communication and shared problem-solving.

• Efficiency & Agility: A fast-paced approach to design and execution, prioritizing speed and adaptability to meet market demands.

• Impact-Driven: A focus on creating designs that not only look good but also achieve measurable business results (e.g., lead generation, engagement, brand recognition).

Collaboration Style:

• Remote-First: Emphasis on clear, concise digital communication (Slack, email, project management tools).

• Asynchronous Workflows: Designing processes that allow team members in different time zones to contribute effectively.

• Open Feedback: A culture that encourages constructive feedback on designs to drive continuous improvement.

• Cross-Functional Partnership: Close collaboration with marketing, sales, and product teams to ensure design alignment with broader business strategies.

📝 Enhancement Note: The company's focus on "revenue orchestration" and "AI-native platform" suggests a culture that values data, efficiency, and technological advancement. A designer here needs to be comfortable with these concepts and how their work contributes to them.

⚡ Challenges & Growth Opportunities

Challenges:

• Remote Collaboration: Effectively collaborating with a distributed team and ensuring clear communication without in-person interaction.

• Pace of a Startup: Adapting to a fast-paced environment where priorities can shift quickly and deadlines are often tight.

• Communicating Complex Concepts: Visually representing WATI.io's sophisticated revenue orchestration system and AI capabilities in an easily understandable manner.

• Maintaining Brand Consistency: Ensuring a unified brand message across a wide array of digital and offline assets created by potentially multiple contributors.

• Leveraging AI Effectively: Integrating AI tools into the creative process in a way that enhances, rather than replaces, human creativity and strategic thinking.

Learning & Development Opportunities:

• Advanced Design Software: Deepening skills in After Effects, Premiere Pro, or exploring new animation and video editing tools.

• UI/UX for SaaS: Gaining experience in user interface and user experience design specifically for SaaS applications and marketing platforms.

• Brand Strategy: Contributing to the evolution of WATI.io's brand identity and visual language.

• AI in Design: Staying ahead of the curve by experimenting with and mastering AI-powered design tools and workflows.

• Marketing Campaign Development: Gaining insights into broader marketing strategies and how design plays a pivotal role in campaign success.

📝 Enhancement Note: The challenges are typical for a remote role in a growing tech startup. The growth opportunities are geared towards advancing design skills within the SaaS and AI space, aligning with the company's core business.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt your design approach to meet specific marketing objectives. How did you ensure your design supported the campaign's goals?" (Focus on impact and strategy)

• "Walk us through a complex design project from your portfolio. What was the challenge, your process, and the outcome?" (Demonstrate process, problem-solving, and results)

• "How do you approach maintaining brand consistency across various digital and print collateral, especially in a fast-paced environment?" (Address brand systems and workflow management)

• "How do you integrate feedback from stakeholders, especially when it differs from your initial vision?" (Assess collaboration and compromise skills)

Company & Culture Questions:

• "What interests you about WATI.io and our mission to provide a revenue orchestration system?" (Show research and alignment with company vision)

• "How do you see your design skills contributing to a SaaS company like ours, which is heavily focused on AI and conversational commerce?" (Connect skills to industry and product)

• "Describe your ideal remote work environment and how you stay motivated and productive." (Assess remote work suitability)

Portfolio Presentation Strategy:

• Storytelling: For each selected project, craft a narrative. Start with the problem, explain your role and process, showcase the solution, and highlight the results or impact.

• Visual Clarity: Ensure your presentation is visually clean, well-organized, and uses your design skills to make it engaging.

• Tool Proficiency: Be ready to discuss your experience with Figma, Canva, and the Adobe Suite, including specific features you leverage.

• AI Integration: If you have examples of using AI in your design process, be prepared to share them and explain the benefits.

• Conciseness: Be mindful of time. Focus on the most relevant projects and key takeaways for each.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design talent, but also a strategic understanding of how design supports business goals in a SaaS context, especially with an emphasis on AI and conversational commerce. The portfolio presentation is key to showcasing this.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Tailor Your Resume: Highlight your experience with digital marketing assets, SaaS/startup environments, and proficiency in the required design tools (Figma, Adobe Suite, Canva). Quantify achievements where possible (e.g., "designed landing pages that increased conversion by X%").

• Curate Your Portfolio: Select 5-8 of your strongest, most relevant projects. Ensure they showcase your skills in landing pages, social media graphics, motion graphics, and video editing. Prepare to discuss your design process and rationale for each.

• Research WATI.io: Understand their product, target audience, brand voice, and current marketing efforts. This will be crucial for tailoring your application and interview responses.

• Prepare for a Design Challenge/Portfolio Review: Be ready to present your work and discuss your design decisions, process, and how you can contribute to WATI.io's GTM strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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