Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Wajax

Location: Toronto, ON, Canada

Job Type: Full-Time

Category: Marketing & Creative Operations

Date Posted: November 3, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Develop and execute compelling visual content to enhance brand presence and support strategic marketing, communications, and business objectives.

• Design a wide array of digital and print collateral, ensuring strict adherence to brand guidelines for consistent visual representation across all touchpoints.

• Collaborate closely with the Sr. Marketing Manager and cross-functional teams to translate project goals into impactful design solutions.

• Manage the end-to-end design process for multiple projects simultaneously, from concept to production-ready artwork, while adhering to strict deadlines.

• Stay abreast of emerging design trends, technologies, and best practices to continuously elevate the company's visual identity and marketing initiatives.

📝 Enhancement Note: This role is pivotal in shaping Wajax's brand perception and requires a strong understanding of how visual elements directly impact marketing effectiveness and overall business objectives within an industrial products and solutions context. The emphasis on supporting "Canadian industry coast-to-coast" suggests a need for designs that resonate with a diverse industrial client base.

📈 Primary Responsibilities

• Conceptualize and create engaging visual assets for marketing campaigns, promotional materials, and internal communications.

• Design diverse digital assets, including social media graphics, website banners, email marketing visuals, and digital advertisements.

• Produce high-quality print materials such as brochures, flyers, posters, reports, newsletters, and corporate presentations.

• Ensure meticulous application and enforcement of established brand guidelines across all creative outputs to maintain brand integrity.

• Prepare and finalize production-ready artwork for both digital and print applications, coordinating with external vendors as needed.

• Edit and enhance photographic, illustrative, and graphic elements to meet project specifications and quality standards.

• Assist in the development of multimedia content, including basic video editing, motion graphics, and animations, where applicable.

• Manage project timelines, prioritize tasks, and maintain clear communication with stakeholders to ensure timely delivery of design projects.

• Coordinate with external partners, including printers, vendors, photographers, and illustrators, to achieve project objectives.

• Organize and maintain a comprehensive digital asset library, including design files, templates, and brand resources for easy access and retrieval.

• Proactively research and integrate current graphic design trends, social media formats, and digital marketing best practices into design strategies.

• Contribute innovative creative ideas and strategic recommendations to enhance the company's overall visual identity and marketing effectiveness.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate independently, manage a diverse project load, and contribute strategically to brand development within a large, established industrial company. The mention of "supporting video, motion graphics, animations" indicates a growing need for dynamic content, suggesting that candidates with these skills will be highly valued.

🎓 Skills & Qualifications

Education: Post-secondary education in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 5 years of professional graphic design experience, with a preference for candidates with experience in corporate environments or agency settings.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud suite, specifically Photoshop, Illustrator, and InDesign.

• Demonstrated expertise in designing for a variety of digital platforms, including social media, websites, and email marketing.

• Strong understanding of fundamental design principles: typography, color theory, composition, layout, branding, and visual hierarchy.

• Proven ability to translate marketing and business objectives into effective visual design solutions.

• Experience in preparing artwork for both digital and print production, understanding technical specifications.

• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

• Strong communication and collaboration skills to effectively work with internal stakeholders and external vendors. Preferred Skills:

• Experience with multimedia content creation, including basic video editing, motion graphics, and animation software.

• Familiarity with digital marketing strategies and best practices for creating effective online advertising and social media campaigns.

• Experience working within the industrial products or B2B sector.

• Basic understanding of UX/UI principles for web design elements.

• Familiarity with project management or task tracking software.

📝 Enhancement Note: The requirement for 5+ years of experience, coupled with advanced Adobe Creative Cloud proficiency and a strong portfolio, indicates a need for a seasoned designer. The preference for corporate or agency experience suggests that candidates familiar with structured workflows and corporate branding standards will be well-suited.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of design work across both digital and print formats.

• Demonstrations of strong branding and visual identity development, including logo design and application.

• Examples of effective social media graphics, website assets, and digital advertising campaigns.

• Case studies or examples of print collateral such as brochures, reports, or presentations.

• Evidence of ability to adapt design style to meet specific project objectives and target audiences. Process Documentation:

• Candidates are expected to articulate their design process, from initial brief and concept development to final asset delivery.

• Ability to explain how design decisions were made to achieve specific marketing or business goals.

• Documentation or examples of how brand guidelines were applied and maintained consistently.

• Experience in managing design feedback and iterating on designs based on stakeholder input.

📝 Enhancement Note: A strong portfolio is critical for this role, serving as the primary evidence of a candidate's technical skills, creative vision, and ability to deliver professional design solutions. The emphasis on both digital and print, along with branding and campaign execution, means the portfolio should reflect a breadth of capabilities relevant to Wajax's marketing needs.

💵 Compensation & Benefits

Salary Range: $85,000 - $90,000 CAD per annum.

Benefits:

• Competitive health and dental benefits with 100% employer-paid premiums and no waiting period.

• Health spending account for additional wellness needs.

• Comprehensive e-learning and product training programs facilitated by industry-leading manufacturers.

• Exclusive employee discounts on a wide range of products and services (e.g., vehicles, electronics, insurance, fitness memberships).

• A robust recognition program offering points for merchandise or gift certificates, plus cash awards.

• Company-matched pension plan to support long-term financial planning.

• Award-winning Health and Wellness Program designed to support employee well-being.

Working Hours: 40 hours per week, indicating a standard full-time schedule.

📝 Enhancement Note: The specified salary range is competitive for a Graphic Designer with 5-10 years of experience in the Toronto market. The extensive benefits package, including a health spending account, company-matched pension, and numerous exclusive discounts, significantly adds to the total compensation value, reflecting Wajax's commitment to employee well-being and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Industrial Products and Solutions Provider. Wajax serves a broad spectrum of core Canadian industries including energy and renewables, food and beverage, construction, transportation, forestry, mining, metal processing, and oil and gas. This diverse industrial focus means the graphic design output will need to be versatile and professional, appealing to a wide range of B2B clients.

Company Size: Large enterprise, indicated by the extensive benefits and structured recruitment process. Wajax has been a leading provider since 1858, suggesting a stable and established corporate environment.

Founded: 1858. This long history points to a company with deep roots in Canadian industry, likely valuing tradition, reliability, and long-term relationships, while also embracing innovation.

Team Structure:

• The Graphic Designer will report to the Sr. Marketing Manager, indicating a clear reporting line within the marketing department.

• Collaboration is expected with marketing, content teams, and other internal stakeholders, suggesting a matrixed or project-based approach to design requests.

• The role supports "business objectives," implying a direct link between design output and broader company goals, not just aesthetic pursuits. Methodology:

• Wajax emphasizes "innovation" and "driving Canadian industry forward," suggesting a culture that values forward-thinking solutions and continuous improvement.

• The company highlights "people passionate about making a difference" and "experience and expertise," pointing to a value placed on skilled professionals and impactful work.

• The inclusive and diverse team environment, committed to employing representative workforces, indicates a culture that values collaboration and respect.

Company Website: https://www.wajax.com/

📝 Enhancement Note: Wajax's long history and broad industrial reach mean the Graphic Designer will be part of a significant, established organization. The culture appears to balance tradition with innovation, emphasizing expertise and the impact of its employees on Canadian industry. The brand's reach across multiple sectors requires a versatile and adaptable design approach.

📈 Career & Growth Analysis

Operations Career Level: This role is at an experienced individual contributor level, requiring significant autonomy and expertise. It's a mid-to-senior level position within the creative function.

Reporting Structure: Reports to the Sr. Marketing Manager, indicating a direct line of influence within the marketing department and opportunities to learn from senior marketing leadership.

Operations Impact: The Graphic Designer's work directly influences brand perception, marketing campaign effectiveness, and client engagement across various industrial sectors. Strong visual communication can enhance lead generation, brand recognition, and overall market positioning.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, or digital campaign design, aligning with evolving marketing needs.

• Leadership Development: Potential to mentor junior designers or lead creative aspects of larger marketing projects as experience is gained.

• Cross-functional Exposure: Gaining deeper understanding of various industrial sectors served by Wajax, potentially leading to more specialized or strategic design roles within the company or related industries.

• Brand Strategy Contribution: Opportunity to contribute to the evolution of Wajax's visual identity and brand narrative through strategic design input.

📝 Enhancement Note: This role offers a solid platform for an experienced designer to make a tangible impact on a well-established industrial brand. Growth potential lies in expanding creative skill sets, taking on more project leadership, and contributing to strategic brand initiatives within a company that values expertise and innovation.

🌐 Work Environment

Office Type: On-site role in Toronto, ON. This suggests a traditional office environment where collaboration and direct interaction with the marketing team and Sr. Marketing Manager are key.

Office Location(s): Toronto, Ontario, Canada. Specific address details not provided, but implies a professional office setting within a major Canadian city.

Workspace Context:

• Likely a collaborative office space where the designer can easily interact with marketing colleagues, share ideas, and receive feedback.

• Access to necessary design software and hardware as part of Wajax's technology infrastructure.

• Opportunities for direct engagement with the Sr. Marketing Manager and other stakeholders to understand project requirements and brand context.

• The "Award-Winning Health and Wellness Program" suggests a workplace that actively supports employee well-being.

Work Schedule: Standard 40-hour work week, with potential for occasional flexibility required for urgent project deadlines common in a marketing and design environment.

📝 Enhancement Note: The on-site requirement emphasizes the importance of in-person collaboration, team synergy, and direct communication within the marketing department. The Toronto location places the role in a major business hub, offering good accessibility.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and creative style.

• First Interview: Likely with the Sr. Marketing Manager to discuss experience, design philosophy, and fit with the team and company culture. This may include behavioral and situational questions.

• Skills Assessment/Creative Challenge: A practical exercise or case study to evaluate design skills, problem-solving abilities, and how the candidate approaches a typical Wajax design brief. This could involve creating a specific asset or proposing a design concept.

• Final Interview: Potentially with higher-level marketing or HR personnel to finalize the decision, discuss compensation, and answer any remaining questions.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of projects that align with the responsibilities listed, emphasizing digital, print, branding, and campaign work. Include examples relevant to B2B or industrial sectors if possible.

• Highlight Process: For key projects, briefly explain your design process, the problem you were solving, your creative approach, and the outcome/impact (if quantifiable).

• Demonstrate Brand Adherence: Include examples where you successfully applied or developed brand guidelines.

• Quality Over Quantity: Present your strongest, most relevant work clearly and professionally. Ensure all files are optimized for web viewing.

• Tailor Examples: If possible, create a sample piece or concept that reflects Wajax's brand and industry.

Challenge Preparation:

• Understand Wajax: Research Wajax's brand, its industries, recent marketing campaigns, and target audiences.

• Practice Design Briefs: Familiarize yourself with common design challenges for social media, web banners, and print collateral.

• Time Management: Be prepared to work efficiently under a time constraint for any practical assessment.

• Articulate Your Rationale: Be ready to clearly explain the "why" behind your design choices, linking them to project objectives and brand strategy.

📝 Enhancement Note: The interview process will likely focus on assessing both creative talent and the ability to function effectively within a corporate marketing structure. A strong, well-organized portfolio that demonstrates versatility and a clear understanding of design strategy is paramount. The inclusion of a creative challenge suggests a practical evaluation of skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in Photoshop, Illustrator, and InDesign.

• Digital Asset Management (DAM) Systems: Familiarity is beneficial for organizing and maintaining design files.

• Project Management Software: Experience with tools like Asana, Trello, Jira, or similar for task tracking and collaboration.

Analytics & Reporting:

• While not a primary function, understanding how design impacts metrics (e.g., click-through rates for digital ads, engagement on social media) is advantageous. Familiarity with web analytics (e.g., Google Analytics) or social media analytics tools is a plus. CRM & Automation:

• No direct CRM/automation responsibilities expected, but understanding how marketing materials integrate with CRM campaigns (e.g., email marketing platforms) is helpful.

📝 Enhancement Note: The core technical requirement is mastery of the Adobe Creative Suite. Experience with project management tools and an understanding of how design supports broader digital marketing initiatives will enhance a candidate's profile.

👥 Team Culture & Values

Operations Values:

• Innovation: Contributing creative ideas and staying current with design trends to keep Wajax's visual identity fresh and effective.

• Collaboration: Working effectively with the Sr. Marketing Manager, content creators, and other internal stakeholders to achieve shared goals.

• Quality & Excellence: Delivering high-standard, production-ready artwork that upholds Wajax's reputation.

• Brand Integrity: Consistently applying and championing brand guidelines across all visual communications.

• Impact-Driven: Creating designs that demonstrably support marketing and business objectives.

Collaboration Style:

• Expected to be proactive in seeking clarity on project briefs and providing design updates.

• Open to feedback and able to iterate on designs based on stakeholder input.

• A team player who contributes positively to the marketing department's overall output.

• Comfortable working in a structured corporate environment while bringing creative energy.

📝 Enhancement Note: Wajax's emphasis on "people passionate about making a difference" and driving Canadian industry suggests a culture that values dedication, expertise, and a results-oriented approach. The Graphic Designer will need to integrate their creative passion with the company's strategic business goals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Creative Innovation: Meeting Wajax's diverse needs across multiple industrial sectors while maintaining a cohesive brand identity.

• Managing Multiple Project Demands: Juggling numerous design requests with varying deadlines and priorities effectively.

• Adapting to Evolving Digital Trends: Staying current with new social media formats, digital platforms, and design technologies.

• Translating Technical Concepts Visually: Effectively communicating the value and function of industrial products and solutions through design.

Learning & Development Opportunities:

• Advanced Design Software Training: Opportunities to expand skills in areas like motion graphics or 3D rendering if desired.

• Industry-Specific Design Knowledge: Gaining deeper insight into the visual communication needs of various heavy industries.

• Mentorship: Learning from experienced marketing professionals within the company.

• Exposure to Strategic Marketing: Understanding how design contributes to broader marketing strategies and business outcomes.

📝 Enhancement Note: The role presents opportunities to grow within a stable, established company by mastering the nuances of industrial B2B branding and expanding technical creative skills. The primary challenge will be managing diverse project demands while maintaining high creative and brand standards.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual concept for a new marketing campaign." (Focus on ideation, research, and client brief interpretation).

• "How do you ensure brand consistency across different types of collateral and platforms?" (Highlight your approach to brand guidelines and systematic application).

• "Walk us through a challenging design project you managed. What was the challenge, your approach, and the outcome?" (Prepare a case study demonstrating problem-solving and impact).

• "How do you stay current with graphic design trends and new technologies?" (Showcase your continuous learning habits). Company & Culture Questions:

• "What interests you about Wajax and its role in Canadian industry?" (Demonstrate research into the company and its sectors).

• "How do you approach collaboration with non-designers, such as marketing managers or product specialists?" (Emphasize communication, active listening, and translating feedback).

• "Describe a time you received constructive criticism on your design work. How did you handle it?" (Showcase adaptability and professionalism). Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenge, your design solution, and the results (if known).

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in Photoshop, Illustrator, InDesign, digital design, and print production.

• Showcase Versatility: Present examples of different types of work (social media, web assets, print, branding) to align with the job description.

• Be Ready to Discuss: Prepare to speak in detail about your design choices, technical execution, and how your work met project goals.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only creative talent but also a strong understanding of corporate branding, project management, and the ability to collaborate effectively within a structured marketing environment. Researching Wajax's specific industries will be crucial for tailoring responses.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Wajax recruiting portal.

• Portfolio Customization: Ensure your submitted portfolio prominently features examples of digital and print design, branding work, and campaign collateral that align with the responsibilities outlined in the job description. Tailor your presentation to showcase versatility relevant to Wajax's industrial sector.

• Resume Optimization: Update your resume to clearly highlight your 5+ years of relevant graphic design experience, advanced Adobe Creative Cloud skills, and achievements in previous roles. Use keywords from the job description such as "brand guidelines," "digital marketing," "print production," and "project management."

• Prepare for a Creative Challenge: Anticipate a practical design assessment. Practice creating common marketing assets under timed conditions and be ready to articulate your design rationale clearly and concisely.

• Company Research: Thoroughly research Wajax's history, its diverse industrial sectors, and its current marketing efforts to demonstrate genuine interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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