Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sunco.com

Location: Remote (Philippines, Thailand, Brazil, Singapore, Vietnam, Poland, Hungary, Czechia)

Job Type: Independent Contractor, Full-time

Category: Marketing / Creative

Date Posted: 2026-11-03

Experience Level: Mid-level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the creation of compelling digital assets to support Sunco.com's marketing initiatives across various online channels, including paid and organic social media, display advertising, and ecommerce platforms.

• The Graphic Designer will be instrumental in developing high-performing Product Detail Page (PDP) creative for Amazon and Shopify storefronts, aiming to enhance product communication and drive conversion rates.

• A significant aspect of the position involves contributing to the evolution and consistent application of Sunco's visual identity, including logo work, style guide development, and maintaining design systems.

• The role requires adaptability to design for diverse marketplace requirements and placements while ensuring brand consistency, and will also involve occasional support for print collateral.

📝 Enhancement Note: The job description specifies "Independent contractor, Full-time and fixed hours (requiring Pacific Time overlap)," which implies a need for the candidate to be available during specific working hours, rather than a flexible remote schedule. The salary range also points towards an independent contractor role rather than a traditional employee.

📈 Primary Responsibilities

• Design engaging and conversion-optimized landing page assets and campaign collateral, with a keen eye for visual hierarchy and UX best practices.

• Develop and maintain a library of high-quality PDP creative assets for Sunco's Amazon and Shopify storefronts, including product imagery, infographics, comparison charts, and benefit-driven visuals.

• Collaborate closely with the Lead Designer, marketplace, and ecommerce teams to ensure PDP assets are optimized for clarity, scannability, and conversion.

• Adapt designs for various marketplaces and placements while upholding the core brand identity and visual story.

• Create dynamic social media content tailored for platforms such as Instagram, Facebook, TikTok, and LinkedIn, among others as needed.

• Design impactful digital assets for performance marketing campaigns, including paid social ads, display ads, banner ads, and retargeting efforts.

• Assist in defining and evolving the Sunco visual identity across different channels and formats, ensuring brand consistency.

• Support the development of iconography, typography, and style guide modifications, ensuring all creative assets align with brand standards.

• Occasionally design and prepare mechanical files for print collateral such as swag, event graphics, signage, and promotional materials.

• Manage design file organization, maintain asset libraries, and adhere to naming and version control practices to support a growing team.

• Take and apply feedback constructively, while also advocating for best practices in design and user experience.

• Collaborate with copywriters, marketers, and product teams to understand project goals and translate them into effective visual solutions.

📝 Enhancement Note: The responsibilities list reiterates some points from the role summary and details the specific types of digital and print assets required. The emphasis on PDP creative for Amazon and Shopify, alongside performance marketing assets, highlights a focus on e-commerce effectiveness and direct conversion impact.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Visual Communication, or a related field. Experience:

• Proven experience as a Graphic Designer, Brand Designer, or Marketing Designer, with a portfolio showcasing brand identity work and digital marketing assets.

• Demonstrated expertise in logo design, visual identity development, style guide creation, and system thinking.

• Experience designing for digital marketing channels (social, email, web, paid media) with an understanding of performance and UX considerations.

• Experience preparing print-ready files and working with vendors for print materials, signage, and promotional items.

• Familiarity with basic UX and UI best practices for web and mobile.

• Experience designing PDP assets or ecommerce creative for platforms like Amazon and Shopify is a strong plus. Required Skills:

• Strong proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign).

• Familiarity with Figma (used for design boards and feedback).

• Strong understanding of layout, typography, color theory, and visual hierarchy.

• Excellent communication and collaboration skills, with the ability to interpret briefs and present work effectively.

• High attention to detail and ability to manage multiple projects and deadlines in a fast-paced environment. Preferred Skills:

• Proficiency in Adobe XD.

• Experience with ecommerce creative for platforms such as Amazon and Shopify.

📝 Enhancement Note: The qualifications emphasize a blend of foundational design principles, specific software proficiency, and practical experience in digital marketing and e-commerce design, particularly for online retail platforms. The inclusion of Figma as a preferred tool indicates a modern design workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a strong balance between brand identity development and digital marketing asset creation.

• The portfolio should clearly highlight logo design, style guide examples, and visual system thinking.

• Include case studies or examples of digital marketing assets designed for various channels (social media, display ads, email).

• Demonstrate experience in creating high-performing PDP creative for e-commerce platforms like Amazon and Shopify, with an emphasis on clarity, benefit communication, and conversion optimization.

• Showcase examples of print production readiness, including mechanicals for promotional items or signage. Process Documentation:

• The application process explicitly requests a portfolio, indicating that visual problem-solving and execution are key evaluation criteria.

• Candidates are expected to articulate their design process, from understanding project briefs to translating goals into visual solutions.

• Experience with version control and file organization practices suggests an understanding of collaborative design workflows and asset management.

📝 Enhancement Note: The requirement for a portfolio is central to this role. The emphasis on both brand identity and performance-driven digital assets, particularly for e-commerce, suggests that candidates should curate their portfolios to reflect these specific needs. The request for a portfolio after initial application review means candidates should have it ready for submission.

💵 Compensation & Benefits

Salary Range:

• $10 to $15 per hour (USD), depending on location and experience. Benefits:

• This is an Independent Contractor position, so traditional employee benefits like health insurance, paid time off, and retirement plans are typically not included.

• The role offers the flexibility of remote work, allowing candidates to work from their preferred location.

• Fixed working hours requiring overlap with Pacific Time (9 AM - 5 PM PT) are specified. Working Hours:

• Fixed hours: 9 AM to 5 PM Pacific Time (PT). This requires a significant overlap with the company's core working hours.

📝 Enhancement Note: The salary is listed as an hourly rate for an independent contractor, which is common for remote roles sourced globally. The explicit mention of fixed hours and Pacific Time overlap is crucial for candidates to consider.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Retail (Lighting)

Company Size: The provided data indicates the company is a "leading online lighting retailer" and "one of the largest online lighting retailers in the US," suggesting a medium to large-sized enterprise with significant market presence.

Founded: While the exact founding year isn't provided, the company has established itself as a major player in the online lighting retail space, indicating a mature business.

Team Structure:

• The Graphic Designer will be part of the Marketing team.

• They will report directly to the Lead Designer.

• Close collaboration is expected with marketing, ecommerce, and marketplace teams.

• The role is within a design team, implying a collaborative environment focused on visual output. Methodology:

• The company values a "collaborative, open, and people-first culture."

• Design work is expected to be "thoughtful" and support brand identity and design systems.

• A focus on "high performing PDP creative" and "conversion optimization" suggests a data-informed approach to design, where visual solutions are measured by their impact on business goals.

• The company emphasizes "excellence and efficiency" in serving customers.

Company Website: Sunco.com

📝 Enhancement Note: Sunco.com positions itself as a people-first company with a strong culture of collaboration. The marketing and design functions appear to be integrated with e-commerce and marketplace operations, indicating a need for designers who understand the direct impact of their work on sales and customer experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 2-5 years of experience. It involves contributing to brand identity and creating a wide range of digital marketing assets, with a specific focus on e-commerce performance.

Reporting Structure: The Graphic Designer reports to the Lead Designer, indicating a clear hierarchy within the design team. This structure allows for mentorship and guidance from a more senior designer.

Operations Impact: The Graphic Designer's work directly impacts brand perception, customer engagement, and sales conversion rates, particularly through the creation of effective PDP assets for online storefronts. Their designs are crucial for performance marketing campaigns and maintaining a consistent brand experience across all digital touchpoints.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce design, conversion optimization, and specific platform creative (Amazon, Shopify).

• Brand Development: Contribute to the evolution of Sunco's visual identity, potentially leading to more strategic brand design responsibilities.

• Cross-functional Exposure: Gain experience working with various marketing functions, ecommerce, and marketplace teams, broadening understanding of the GTM strategy.

• Leadership Potential: With demonstrated success and growth, there could be opportunities to move into a Senior Graphic Designer role or specialize in areas like brand systems or digital asset management.

📝 Enhancement Note: While not a traditional "Revenue Operations" role, a Graphic Designer in this context significantly influences revenue through their design work on e-commerce platforms and marketing campaigns. The growth opportunities focus on specialization within design and cross-functional understanding relevant to GTM success.

🌐 Work Environment

Office Type: Fully Remote. This position does not require physical presence in an office.

Office Location(s): The role is open to candidates located in the Philippines, Thailand, Brazil, Singapore, Vietnam, Poland, Hungary, and Czechia.

Workspace Context:

• Candidates must have reliable internet access and a private remote workstation, indicating a need for a professional and distraction-free remote work setup.

• The remote nature allows for flexibility in geographical location but requires strict adherence to specified working hours.

• Collaboration will primarily occur through digital communication tools, necessitating strong virtual communication skills. Work Schedule:

• Fixed hours: 9 AM to 5 PM Pacific Time (PT). This is a critical requirement for remote candidates and implies a need for dedicated availability during these hours, regardless of their local time zone.

📝 Enhancement Note: The remote setup offers global talent access but comes with the non-negotiable requirement of aligning with US Pacific Time working hours. This is a key factor for candidates to assess their ability to manage their schedule and time zones effectively.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume (in English).

• Portfolio Request: After initial review, candidates will receive an email requesting their portfolio.

• Portfolio Review: The portfolio will be assessed for brand identity work, digital marketing assets, and e-commerce creative examples.

• Interview Stage(s): Likely includes interviews with the Lead Designer and potentially other marketing/ecommerce stakeholders to assess design skills, collaboration, and cultural fit.

• Assessment/Challenge: May involve a design challenge or case study to evaluate practical application of skills and problem-solving abilities.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of projects, emphasizing those relevant to e-commerce, digital marketing, and brand identity.

• Highlight PDP Design: Include specific examples of product detail page creative for platforms like Amazon and Shopify, detailing your role, the challenges, and the design solutions.

• Demonstrate Brand Thinking: Present work that shows an understanding of visual hierarchy, typography, color theory, and how designs align with brand guidelines.

• Showcase Digital Marketing Impact: Include examples of social media graphics, banner ads, or email assets, and if possible, mention any performance metrics or results.

• Explain Your Process: For each project, briefly describe the brief, your design process, the tools used, and the rationale behind your creative decisions.

• File Organization: Ensure your portfolio is well-organized, easy to navigate, and clearly labels your contributions.

Challenge Preparation:

• Be prepared to discuss your approach to designing for conversion and user experience on e-commerce platforms.

• Practice articulating your design rationale, especially concerning how visuals support product benefits and drive sales.

• Familiarize yourself with Sunco's current branding and online presence to understand their visual language.

• Be ready to discuss your experience with Adobe Creative Cloud and Figma, and how you use them in a collaborative workflow.

📝 Enhancement Note: The application process strongly emphasizes the portfolio as a critical component. Candidates should prepare a portfolio that directly addresses the requirements for e-commerce design, digital marketing assets, and brand consistency. The request for a portfolio after initial application means having it ready to go is essential.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Essential proficiency required in Illustrator, Photoshop, and InDesign for creating a wide array of digital and print assets.

• Figma: Familiarity is required for design boards and feedback, indicating its use in collaborative design workflows.

• Adobe XD: Proficiency is listed as a preferred skill, suggesting it may also be used for UI/UX prototyping or design.

CRM & Automation: (Not explicitly mentioned for this role, but common in marketing operations)

• While not directly required for the Graphic Designer, understanding how design assets integrate with marketing automation platforms or CRM systems can be beneficial. Ecommerce Platforms:

• Amazon Seller Central / Vendor Central: Experience designing PDP creative for Amazon storefronts is a strong plus.

• Shopify: Experience designing PDP creative for Shopify storefronts is a strong plus.

Other:

• Reliable internet access and a private remote workstation are functional requirements.

📝 Enhancement Note: The technology stack is heavily focused on design software. The explicit mention of Figma points to a modern, collaborative design environment. Experience with e-commerce platforms like Amazon and Shopify is highlighted as a significant advantage, directly tying design skills to sales performance.

👥 Team Culture & Values

Operations Values:

• Collaboration: The company emphasizes a "collaborative" culture, requiring strong teamwork with the Lead Designer, marketing, ecommerce, and marketplace teams.

• People-First: Sunco aims to be a positive place where team members thrive, suggesting an environment that values employee well-being and growth.

• Excellence & Efficiency: The company strives for excellence in serving customers and efficiency in its operations, which should translate into design work that is both high-quality and impactful.

• Brand Consistency: A key value is to "evolve and protect our visual identity," underscoring the importance of design integrity and adherence to brand standards.

• Data-Driven Design: The focus on "high performing PDP creative" and "conversion optimization" implies a value placed on designs that deliver measurable results.

Collaboration Style:

• The role requires close collaboration with cross-functional teams, including marketing, ecommerce, and marketplace specialists.

• Designers are expected to work with copywriters and product teams to translate project goals into visuals.

• Feedback is to be taken constructively, and designers are encouraged to advocate for design best practices and user experience.

• File management and version control practices suggest a structured approach to collaborative asset creation.

📝 Enhancement Note: The culture promotes teamwork and a people-centric approach, balanced with a focus on business outcomes like sales conversion and operational efficiency. Designers are expected to be both creative contributors and collaborative team players who understand the business impact of their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: Creating visually appealing designs that also meet the specific conversion and scannability requirements of platforms like Amazon and Shopify.

• Global Time Zone Alignment: Working fixed hours that overlap with Pacific Time while being located in different time zones can be demanding.

• Managing Multiple Stakeholders: Collaborating effectively with various teams (marketing, ecommerce, marketplace) requires clear communication and understanding of diverse project needs.

• Evolving Digital Landscape: Staying current with design trends, platform updates (e.g., for social media and e-commerce), and performance marketing strategies.

• Maintaining Brand Consistency Across Channels: Ensuring a unified visual identity across diverse digital and occasional print touchpoints.

Learning & Development Opportunities:

• E-commerce Design Specialization: Gain in-depth experience in designing for high-volume online retail environments, optimizing for conversion and customer experience on major marketplaces.

• Performance Marketing Design: Develop skills in creating assets specifically for paid digital advertising campaigns, understanding how design impacts ROI.

• Brand System Development: Contribute to the evolution of Sunco's visual identity, potentially developing expertise in style guides, iconography, and design systems.

• Cross-functional Exposure: Work closely with marketing, sales, and product teams, gaining a holistic understanding of the GTM strategy and how design supports business objectives.

• Remote Work Best Practices: Hone skills in virtual collaboration, project management, and self-discipline essential for success in a remote, contractor role.

📝 Enhancement Note: The challenges are practical and tied to the specific demands of e-commerce design and remote work. The growth opportunities are geared towards specialized skills within graphic design that are highly relevant to online retail and digital marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing Product Detail Page (PDP) creative for platforms like Amazon or Shopify. How do you balance visual appeal with the need for clarity and conversion?"

• "How do you ensure brand consistency across various digital marketing channels and marketplaces, especially when adapting designs for different platforms?"

• "Walk us through a project where your design directly contributed to a marketing campaign's success or improved a key performance metric (e.g., conversion rate, click-through rate)."

• "How do you approach receiving and incorporating feedback from stakeholders with different perspectives (e.g., marketing, product, leadership)?" Company & Culture Questions:

• "What do you know about Sunco.com and our position in the online lighting market?"

• "How do you see your design philosophy aligning with our people-first and collaborative culture?"

• "How do you stay updated on design trends, particularly within the e-commerce and digital marketing space?"

• "Describe your experience working in a remote, independent contractor capacity, and how you manage your time and communication effectively." Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your best work, starting with projects most relevant to e-commerce and digital marketing.

• Tell a Story: For each key project, briefly explain the objective, your role, the design process, the challenges faced, and the outcome or impact. Use visual callouts to highlight key design elements.

• Quantify When Possible: If you have data or metrics related to the performance of your designs (e.g., increased conversion rates, engagement), present them.

• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Cloud and Figma, and how you leverage these tools for efficiency and collaboration.

• Address Brand and UX: Ensure your presentation demonstrates your understanding of brand identity, visual hierarchy, and user experience principles.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design application, understanding of e-commerce goals, and ability to collaborate effectively in a remote setting. The portfolio presentation is crucial; it needs to be a narrative that showcases problem-solving and impact.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume in English through the provided application link.

• Portfolio Preparation: Ensure your portfolio is ready for submission, highlighting relevant e-commerce, digital marketing, and brand identity projects. Tailor your portfolio to showcase your ability to design for conversion on platforms like Amazon and Shopify.

• Resume Optimization: Craft your resume to emphasize your proficiency in Adobe Creative Cloud, Figma, and your experience in digital design, brand development, and e-commerce creative. Use keywords such as "Graphic Designer," "Digital Marketing," "Ecommerce," "Adobe Creative Suite," and "Figma."

• Understand Time Zone Requirements: Be fully aware of and confirm your ability to commit to the fixed working hours of 9 AM to 5 PM Pacific Time (PT).

• Company Research: Familiarize yourself with Sunco.com's brand, products, and online presence to better understand their visual style and marketing objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.