Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: STELLE ATHLETICA INC

Location: Hayward, CA, US

Job Type: Full Time

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: 3-5+ Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual narrative of Stelle Athletica, contributing to Brand and Campaign Design by creating compelling visual assets for a variety of digital marketing channels.

• A core function involves eCommerce & Product Marketing, focusing on designing high-converting visuals for product detail pages, particularly for platforms like Amazon, to enhance product storytelling and drive sales.

• Significant emphasis is placed on Social Media & Content Design, requiring the creation of engaging graphics and visuals to boost online presence and audience interaction across multiple platforms.

• The position also encompasses Website UX Improvements and UI Design, aiming to optimize user flows, enhance digital usability, and improve conversion rates on the company's eCommerce platform.

📝 Enhancement Note: While the title is "Graphic Designer," the detailed responsibilities heavily incorporate UX/UI design, conversion rate optimization (CRO), and digital marketing asset creation, positioning this role at the intersection of creative design and revenue-driving operations. This suggests a need for candidates who can bridge aesthetic appeal with performance metrics.

📈 Primary Responsibilities

• Develop and execute brand-driven graphic design for all marketing campaigns, including email, paid advertisements, social media content, and website banners, ensuring visual consistency.

• Design conversion-focused imagery and infographics for eCommerce product detail pages (PDPs), specifically mentioning Amazon's A+ content and Brand Story visuals, to enhance product appeal and drive sales.

• Create engaging and on-brand visual assets for social media platforms (Instagram, TikTok, Pinterest) and other digital channels, including potential motion graphics and video thumbnails.

• Collaborate with marketing, product, and development teams to enhance product storytelling, improve website user experience (UX), and optimize conversion flows through wireframing, mockups, and UI design.

• Support A/B testing initiatives by providing design variations for landing pages, promotional materials, and user interface elements to drive Conversion Rate Optimization (CRO).

• Design print and packaging materials, such as inserts, labels, and trade show graphics, ensuring alignment between physical and digital brand presence.

• Identify and analyze user friction points on the website through user behavior data (heatmaps, analytics) to inform UX/UI design improvements.

• Leverage AI tools for generating high-quality, on-brand image assets as part of the design workflow.

📝 Enhancement Note: The inclusion of "Amazon's A+ and Brand Story design visuals" and "Shopify or eCommerce platforms" indicates a focus on direct-to-consumer (DTC) eCommerce operations, where visual merchandising and platform-specific design are critical for revenue generation. The responsibility for "AI image generation" highlights a forward-thinking approach to creative asset production.

🎓 Skills & Qualifications

Education:

Experience:

• 3-5+ years of professional graphic design experience, with a strong preference for candidates with experience in fashion, retail, or the eCommerce sector.

Required Skills:

• Mastery of Adobe Creative Suite (Photoshop, Illustrator, InDesign) for creating high-quality visual assets.

• Proficiency in UX/UI design tools such as Figma, Sketch, or Adobe XD for wireframing, mockups, and prototyping.

• Strong understanding of visual brand identity principles and their application across various touchpoints.

• Experience in designing for eCommerce platforms, with knowledge of Shopify or similar systems being highly advantageous.

• Solid grasp of responsive and mobile-first design principles to ensure optimal user experience across devices.

• Ability to analyze user behavior data (e.g., heatmaps, analytics) to inform design decisions and optimize user flows.

• Experience in creating conversion-focused graphics, including A+ Content for platforms like Amazon.

Preferred Skills:

• Basic understanding of HTML/CSS to better collaborate with development teams.

• Experience with motion graphics or video editing software.

• A strong sense of fashion aesthetics and an awareness of current trends in the activewear industry.

• Data-driven mindset with an understanding of how design impacts key performance indicators (KPIs) like conversion rates and engagement.

• Experience with A/B testing design variations to improve website performance.

📝 Enhancement Note: The requirement for a strong portfolio that showcases both brand/graphic work and UX/UI projects is crucial. This indicates the hiring team is looking for a versatile designer who can contribute to both brand building and direct revenue-generating design initiatives, a common need in fast-growing eCommerce operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive digital portfolio is mandatory, showcasing a minimum of 3-5 years of professional design work.

• The portfolio must demonstrate a strong balance between brand-driven graphic design projects (e.g., campaign visuals, social media assets) and user-centered UX/UI design projects (e.g., wireframes, mockups, website redesigns).

• Include case studies that highlight the applicant's process, problem-solving approach, and the impact of their design solutions on business objectives, particularly conversion rates and user engagement.

• Specifically showcase experience with eCommerce platforms (e.g., Shopify) and marketplace design (e.g., Amazon A+ Content).

Process Documentation:

• Demonstrate a structured design process from concept to execution, including research, ideation, prototyping, testing, and iteration.

• Illustrate how data and analytics are integrated into the design process to inform decisions and measure success.

• Show examples of how design challenges were overcome, detailing the steps taken to ensure brand consistency and user experience across different channels.

• For UX/UI projects, clearly outline the user research, journey mapping, and wireframing methodologies employed.

📝 Enhancement Note: Given the dual focus on graphic design and UX/UI, the portfolio should clearly delineate these two areas. For UX/UI, candidates should be prepared to discuss the process behind their designs, not just the final aesthetic outcome, and how those designs directly contributed to business goals like increased conversion rates or improved user flow.

💵 Compensation & Benefits

Salary Range:

• $71,000 - $85,000 per year, commensurate with experience and qualifications.

• Region: Hayward, CA, US. This salary range aligns with industry standards for experienced Graphic Designers with UX/UI capabilities in the San Francisco Bay Area, considering the high cost of living and competitive talent market. The range of $71,000 to $85,000 is appropriate for a mid-level professional with specialized skills in a high-cost-of-living area.

Benefits:

• Paid Time Off (PTO)

• Paid Company Holidays

• 401(k) Retirement Savings Plan

• Medical Insurance Coverage

• Dental Insurance Coverage

• Vision Insurance Coverage

Working Hours:

• Standard full-time work week, typically around 40 hours.

• While the role is on-site, flexibility may be available for specific project deadlines or output requirements, common in creative operations environments.

📝 Enhancement Note: The salary range is specific and provided. The benefits list is comprehensive and standard for full-time employees in the US. The mention of "on-site" work arrangement implies a need for physical presence in Hayward, CA, which is a key consideration for location-based candidates, especially given the competitive nature of the Bay Area job market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Apparel & Fashion (Activewear), eCommerce, Retail.

Company Size: The raw data does not specify company size, but the nature of the role and the mention of an "entrepreneurial environment" suggest a growing company, likely small to medium-sized (50-250 employees), where individual contributions have a significant impact.

Founded: The company has been operating for "over a decade," indicating a stable, established brand with a history of growth and market presence in the activewear sector.

Team Structure:

• This role likely sits within a Marketing or Creative department, collaborating closely with marketing managers, eCommerce specialists, and potentially product development teams.

• The team structure is expected to be lean and collaborative, typical of growing fashion eCommerce brands, with clear reporting lines to a Creative Director or Marketing Lead.

Methodology:

• The company emphasizes a blend of brand-driven aesthetics and performance-oriented design, particularly for eCommerce.

• Data analysis (user behavior, conversion metrics) is integral to informing design decisions, especially for website UX/UI and marketing campaigns.

• A focus on user-centered design principles ensures that customer needs and experiences are prioritized.

• The company embraces a forward-thinking approach, evidenced by the inclusion of AI tools in the design process.

Company Website: https://www.stelleworld.com/

📝 Enhancement Note: The company's focus on "activewear brand for women and girls that creates quality apparel designed for everyday movement" and a mission to "empower women to move confidently" suggests a brand culture that values empowerment, quality, and community. This can be a significant differentiator for candidates seeking roles aligned with personal values.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer with significant UX/UI and CRO responsibilities. It's a step up from a junior designer, requiring independent project management and strategic input into digital experience optimization.

Reporting Structure: The Graphic Designer will likely report to a Creative Director, Marketing Manager, or Head of Marketing. This position offers opportunities to influence design direction and strategy within the marketing and eCommerce functions.

Operations Impact: The role directly impacts revenue through the design of conversion-optimized eCommerce assets, marketing campaign visuals that drive traffic and sales, and UX/UI improvements that enhance customer journeys and reduce friction on the website. The ability to translate brand identity into tangible business results is paramount.

Growth Opportunities:

• Specialization: Deepen expertise in UX/UI design, CRO, or digital marketing campaign strategy.

• Leadership: Potential to move into a Senior Graphic Designer, UX/UI Lead, or Art Director role as the company grows.

• Skill Development: Opportunity to expand knowledge in areas like motion graphics, advanced e-commerce platform integration, and data-driven design methodologies.

• Cross-functional Exposure: Gain broader experience in marketing strategy, product merchandising, and digital operations.

📝 Enhancement Note: The dual nature of the role (graphic design + UX/UI) presents a unique growth path. Candidates can leverage this position to become versatile "growth designers" or "conversion designers," highly sought-after in the eCommerce space. The "entrepreneurial environment" mentioned suggests rapid learning and potential for significant impact.

🌐 Work Environment

Office Type: The role is explicitly stated as "On-site," indicating a traditional office-based work environment. This suggests a need for physical presence in Hayward, CA.

Office Location(s): Hayward, CA. This location is within the San Francisco Bay Area, offering access to a vibrant professional network and a hub for innovation, particularly in tech and eCommerce. Proximity to major transportation routes may be a consideration for daily commute.

Workspace Context:

• The workspace is likely designed to foster collaboration among marketing, creative, and eCommerce teams. Expect a dynamic environment common in growing consumer brands.

• Access to relevant design software and hardware is expected. The mention of AI tools suggests the company invests in modern creative technology.

Work Schedule:

• Standard full-time hours (approximately 40 hours per week).

• While on-site, the creative nature of the role may allow for some flexibility in task management to meet project deadlines, though core hours will likely be expected for team collaboration.

📝 Enhancement Note: An on-site role in Hayward, CA, places the candidate within a competitive but opportunity-rich region. The environment is likely fast-paced and collaborative, requiring adaptability and strong interpersonal skills alongside design expertise.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications, focusing on resumes and portfolios to assess relevant experience and skills.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing specific projects, design process, and how their work has contributed to business objectives (e.g., conversion rates, brand engagement). Be prepared to articulate your role and impact.

• Skills Assessment: A potential design challenge or practical exercise to evaluate design thinking, problem-solving abilities, and proficiency with design tools. This could involve creating a mock-up for a campaign, optimizing a webpage element, or responding to a brand-related design brief.

• Team/Cultural Fit Interviews: Meetings with hiring managers and potential team members to assess communication skills, collaboration style, and alignment with the company's values and fast-paced, entrepreneurial culture.

• Final Interview: Possibly with senior leadership to discuss overall fit and strategic contributions.

Portfolio Review Tips:

• Curate Strategically: Select projects that best represent the required skills: brand design, marketing collateral, eCommerce visuals (especially Amazon A+), and UX/UI case studies.

• Tell a Story: For each project, articulate the problem, your process, your specific contributions, the tools used, and the measurable outcomes (e.g., "Increased click-through rate by X%," "Improved conversion by Y%," "Enhanced user engagement on PDPs").

• Highlight UX/UI Process: Clearly show wireframes, user flows, prototypes, and explain your rationale for design decisions, referencing user data or research where possible.

• Showcase Brand Consistency: Demonstrate how you maintain and evolve brand identity across different mediums and platforms.

• Include AI-Generated Work: If you have relevant examples of AI-assisted design, be prepared to discuss your workflow and the results.

• Be Ready to Discuss: Anticipate questions about your design choices, how you handle feedback, and how you approach collaboration.

Challenge Preparation:

• Familiarize yourself with the Stelle Athletica brand, its current marketing, and its website. Understand their target audience and product offerings.

• Practice designing under time constraints. If a challenge is given beforehand, focus on understanding the brief thoroughly and planning your approach.

• Be prepared to articulate your design rationale clearly and concisely, focusing on how your solution addresses the business objective.

• For UX/UI challenges, think about user flows, intuitive navigation, and clear calls-to-action.

📝 Enhancement Note: The emphasis on portfolio presentation and potential design challenges highlights the practical, results-oriented nature of this role. Candidates should prepare to defend their design decisions with data and a clear understanding of business impact, not just aesthetic merit.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are explicitly required. Proficiency is essential for all graphic design tasks.

• UX/UI Design Tools: Figma, Sketch, or Adobe XD. Experience with at least one is mandatory for wireframing, mockups, and prototyping. Figma is a strong industry standard for collaborative UX/UI design.

• AI Image Generation Tools: Mentioned as a requirement, implying tools like Midjourney, Stable Diffusion, or Adobe Firefly may be used. Candidates should be familiar with prompt engineering and ethical use of AI in design.

Analytics & Reporting:

• Web Analytics Tools: Google Analytics or similar platforms for understanding user behavior, traffic sources, and conversion funnels.

• Heatmap & User Session Tools: Tools like Hotjar, Crazy Egg, or FullStory to visualize user interaction on the website and identify friction points.

• E-commerce Platform Analytics: Built-in analytics from Shopify or Amazon Seller Central to track PDP performance and sales data.

CRM & Automation:

• While not explicitly mentioned, familiarity with CRM systems (e.g., Salesforce, HubSpot) and email marketing platforms (e.g., Klaviyo, Mailchimp) is beneficial for understanding how design assets integrate into broader marketing automation workflows.

• E-commerce Platforms: Shopify is preferred, indicating familiarity with its ecosystem, theme customization, and app integrations. Amazon marketplace experience is also noted.

📝 Enhancement Note: The inclusion of AI tools and specific eCommerce platforms (Shopify, Amazon A+) points to a modern, digitally-focused operations environment. Candidates with experience in these areas will have a distinct advantage.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs, embracing new tools and techniques like AI.

• User-Centricity: A commitment to understanding and improving the customer experience, focusing on usability and engagement.

• Data-Driven Decision Making: Utilizing analytics and performance metrics to inform design choices and measure success, particularly in conversion optimization.

• Brand Integrity: Maintaining a consistent and strong brand identity across all touchpoints to build trust and recognition.

• Collaboration & Communication: Working effectively with cross-functional teams to achieve shared goals.

• Entrepreneurial Spirit: Adaptability, initiative, and a proactive approach in a growing company environment.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, product, and development teams, necessitating clear communication and a shared understanding of objectives.

• Feedback Loop: An environment where constructive feedback is exchanged to refine designs and improve outcomes.

• Shared Ownership: A culture where team members feel a sense of ownership over projects and contribute to problem-solving across departments.

📝 Enhancement Note: The company's values, as inferred from its mission and the role's requirements, emphasize empowerment, quality, and a performance-driven approach to creative work. This cultural alignment is key for long-term success in the role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Conversion Goals: Effectively merging creative vision with the need to drive sales and optimize user journeys on an eCommerce platform.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with design demands for multiple campaigns, product launches, and website updates in a growing company.

• Integrating New Technologies: Adapting to and effectively utilizing AI tools and other emerging technologies in the design workflow.

• Cross-Functional Alignment: Ensuring design solutions meet the diverse needs and expectations of marketing, product, and technical teams.

• Maintaining Brand Consistency: Upholding a cohesive brand identity across a growing range of digital and physical touchpoints.

Learning & Development Opportunities:

• Advanced UX/UI & CRO Skills: Deepen expertise in user research, usability testing, conversion rate optimization strategies, and A/B testing.

• E-commerce Platform Mastery: Become an expert in Shopify or other relevant e-commerce platforms and their design capabilities.

• Motion Graphics & Video: Develop skills in creating animated graphics and short-form video content for digital marketing.

• AI-Assisted Design: Explore advanced applications of AI tools in creative workflows and content generation.

• Brand Strategy: Contribute to the evolution of the Stelle Athletica brand identity and visual language.

• Mentorship: Potential to be mentored by experienced marketing or creative leaders within the organization.

📝 Enhancement Note: The challenges presented are typical for a designer in a growing eCommerce company, offering significant opportunities for professional development and skill expansion into specialized, high-demand areas like conversion design and AI-driven creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a new product detail page for an eCommerce website, focusing on aspects that drive conversion." (Focus on user journey, key visual elements, A+ content strategy, and how you'd measure success.)

• "How do you balance creative vision with brand guidelines and performance metrics in your design work?" (Provide examples of projects where you navigated these constraints.)

• "Walk us through a time you used data or user feedback to significantly improve a design's effectiveness." (Prepare a case study demonstrating your analytical and iterative design approach.)

Company & Culture Questions:

• "What excites you about Stelle Athletica and our mission?" (Research the brand's values, products, and recent activities.)

• "How do you typically collaborate with marketing managers or product teams on design projects?" (Emphasize your communication and teamwork skills.)

• "Describe your experience working in a fast-paced, growing company environment." (Highlight your adaptability, initiative, and ability to manage multiple priorities.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (Brand Campaigns, eCommerce UX/UI, Social

Media) or by chronological relevance.

• Narrative: For each key project, clearly articulate:

  • The Challenge: What problem were you trying to solve?
  • Your Role: What specific tasks did you perform?
  • The Process: How did you approach the problem (research, ideation, design, testing)?
  • The Solution: Showcase the final designs and explain your rationale.
  • The Results: Quantify impact with metrics (e.g., conversion rates, engagement increases, bounce rate reduction).

• UX/UI Focus: For UX/UI projects, be prepared to demo wireframes, user flows, and discuss the user-centered thinking behind your designs.

• AI Tool Discussion: If you showcase AI-assisted work, be ready to explain your prompts, the tool used, and how it fit into your overall design workflow.

• Conciseness: Be mindful of time; focus on your strongest, most relevant projects.

Challenge Preparation:

• Research common eCommerce design challenges: improving checkout flows, optimizing product pages, designing effective landing pages, creating engaging ad creatives.

• Practice rapid ideation and sketching.

• Be prepared to articulate your design decisions based on user needs, brand strategy, and business goals.

📝 Enhancement Note: The interview preparation emphasizes both creative execution and strategic thinking. Candidates must demonstrate an understanding of how their design work directly contributes to business objectives like sales, user engagement, and brand growth, especially within the context of eCommerce operations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP WorkNow link.

• Portfolio Preparation: Ensure your online portfolio is up-to-date, easily navigable, and clearly showcases both brand graphic design and UX/UI projects. Highlight specific examples relevant to fashion eCommerce, Amazon A+ content, and conversion optimization.

• Resume Optimization: Tailor your resume to highlight experience with Adobe Creative Suite, UX/UI tools (Figma, Sketch, XD), eCommerce platforms (Shopify), and any experience with AI design tools. Quantify achievements with metrics wherever possible.

• Interview Practice: Prepare to present your portfolio, discuss your design process, and answer strategy-based questions related to eCommerce design and conversion rate optimization. Practice articulating the business impact of your work.

• Company Research: Thoroughly research Stelle Athletica, their brand mission, product lines, target audience, and current marketing efforts. Understand their visual aesthetic and identify potential areas for design contribution.

⚠️ Important Notice: This enhanced job description leverages industry best practices and inferred details for operations and creative roles. Candidates should verify all specifics, especially regarding day-to-day responsibilities, team structure, and specific tool requirements, directly with STELLE ATHLETICA INC.