Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: U Brands

Location: Laguna Hills, CA, US

Job Type: Full-Time

Category: Marketing / Creative Design

Date Posted: 2026-06-23

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (3 days in office, 2 days remote)

🚀 Role Summary

• Develop and execute compelling, on-brand visual content for e-commerce platforms (Amazon, Walmart, Target, Shopify) and integrated marketing campaigns, driving conversion and sales.

• Oversee packaging design from concept to production-ready files, ensuring brand consistency, technical specifications, and print quality across the product portfolio.

• Collaborate cross-functionally with Marketing, Product, and E-Commerce teams to enhance brand storytelling and support product launches and promotional activities.

• Maintain and evolve brand visual standards across all marketing communications, digital assets, and retail touchpoints.

• Leverage expertise in design software and an understanding of marketplace requirements to create high-impact visual assets that align with business objectives and consumer engagement strategies.

📝 Enhancement Note: This role is critical for the Go-To-Market (GTM) strategy, specifically focusing on the visual execution that directly impacts online sales performance and brand perception. The emphasis on e-commerce marketplaces (Amazon, Walmart, Target) and DTC (Shopify) indicates a strong need for a designer who understands conversion rate optimization (CRO) through visual merchandising and asset creation.

📈 Primary Responsibilities

• Design and optimize product detail page assets, A+/Enhanced Brand Content (EBC), storefronts, and infographics for Amazon, Walmart, and Target marketplaces, adhering to platform-specific technical requirements and conversion best practices.

• Create and maintain on-brand creative for the B2C Shopify site, including banners, collection pages, landing pages, and promotional graphics that enhance user experience and drive sales.

• Produce engaging email, social media, and digital advertising creative to support e-commerce traffic generation and sales initiatives.

• Manage packaging design projects from initial concept through to final production-ready files, including dielines, print specifications, and effective prepress handoff to vendors.

• Collaborate closely with vendors and the internal production team to ensure accurate color reproduction, superior print quality, and timely delivery of all packaging materials.

• Uphold brand consistency and integrity across the entire product portfolio, ensuring all visual elements align with U Brands' established identity.

• Contribute to the design and execution of integrated marketing campaigns across digital, retail, and social channels, ensuring a cohesive visual narrative.

• Partner cross-functionally with Marketing, Product, and E-Commerce teams to align visual strategies with broader brand storytelling and sales objectives.

• Assist in the evolution and strict adherence to brand visual standards across all marketing communications and consumer touchpoints.

📝 Enhancement Note: The responsibilities highlight a strong link between design execution and direct revenue impact, particularly within the e-commerce channel. The expectation to support packaging design from concept to production implies a need for a designer with a solid understanding of manufacturing and print processes, not just digital asset creation.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field is required.

Experience: Minimum of 3 years of professional graphic design experience, with a preference for experience in e-commerce, retail, consumer products, or a marketing/brand-focused environment.

Required Skills:

• Expert proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop, Illustrator, and InDesign.

• Demonstrated ability to create high-converting visual content for e-commerce marketplaces such as Amazon, Walmart, and Target.

• Experience designing for Shopify B2C websites, understanding user experience and conversion optimization principles.

• Strong portfolio showcasing marketing communications design, e-commerce/retail assets, and packaging design or production work.

• Solid understanding of print production fundamentals, including dielines, color management (CMYK), and prepress processes.

• Excellent typography, layout, and brand consistency skills with meticulous attention to detail.

• Proven ability to manage multiple projects simultaneously and meet tight deadlines in a fast-paced environment.

• Strong communication and interpersonal skills for effective cross-functional collaboration. Preferred Skills:

• Familiarity with AI design tools such as Google Gemini, Claude, ChatGPT, and Adobe Firefly.

• Experience with motion graphics or short-form video creation.

• Knowledge of retail media creative requirements and best practices.

• Familiarity with Shopify theme customization and front-end design principles.

• Experience with A/B testing visual elements for conversion optimization.

📝 Enhancement Note: The requirement for "expert proficiency" in Adobe Creative Suite, coupled with a strong portfolio, suggests that candidates will be evaluated on their technical mastery and the quality/relevance of their past work. The preference for e-commerce and retail experience indicates that candidates with a proven track record in these specific areas will have a significant advantage.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, clearly demonstrating expertise in creating high-converting e-commerce assets for major marketplaces (Amazon, Walmart, Target) and DTC platforms (Shopify).

• Showcase a range of marketing communications design, including digital ads, social media graphics, and email creative, highlighting strategic application for campaign objectives.

• Include case studies or examples of packaging design projects, detailing the process from concept through to production-ready files, emphasizing problem-solving and print production understanding.

• Demonstrate a strong grasp of brand consistency across diverse applications, illustrating how you maintain and elevate brand visual standards.

• Provide examples of A+/Enhanced Brand Content and storefront designs, explaining the strategic rationale behind creative choices for maximum impact. Process Documentation:

• Be prepared to discuss your design process from brief to final delivery, including how you gather requirements, ideate, iterate, and manage feedback.

• Articulate your approach to ensuring assets meet technical specifications for various platforms (e.g., Amazon image requirements, Walmart listing guidelines).

• Explain your workflow for managing multiple projects with competing deadlines, including prioritization and time management techniques.

• Detail your understanding of print production workflows and how you collaborate with vendors and production teams to ensure successful outcomes.

📝 Enhancement Note: The emphasis on a "strong portfolio demonstrating marketing communications design, e-commerce/retail assets, and packaging or production work" means this will be a primary evaluation tool. Candidates should curate their portfolios to specifically highlight projects that align with the responsibilities outlined, particularly those related to marketplace optimization and packaging.

💵 Compensation & Benefits

Salary Range: $54,000 - $72,000 annually

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid time off (PTO) including vacation, sick leave, and holidays.

• Retirement savings plan (e.g., 401(k)) with potential company match.

• Opportunities for professional development and continuous learning.

• Hybrid work model offering flexibility with 3 days in office and 2 days remote.

Working Hours: Standard full-time work week, approximately 40 hours. The hybrid schedule allows for flexibility, with designated in-office days for collaboration and remote days for focused individual work.

📝 Enhancement Note: The salary range provided is typical for a mid-level Graphic Designer in the Southern California region (Orange County) with the specified experience level and skillset. The hybrid work arrangement is a significant benefit, balancing in-office collaboration with remote flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consumer Products / Home Goods / Office Supplies / E-commerce. U Brands operates within a competitive market focused on creating versatile and elegant tools that enhance productivity and inspiration in modern work environments, bridging the gap between design and functionality.

Company Size: U Brands is a growing company, likely falling into the small to medium-sized business (SMB) category, which often fosters a dynamic and hands-on work environment where individual contributions are highly visible.

Founded: U Brands was founded with a mission to integrate design, innovation, and productivity. The company's focus on evolving work styles and creating adaptable tools suggests a modern, forward-thinking ethos.

Team Structure:

• The Graphic Designer will likely be part of the Marketing or Creative team, reporting to a Marketing Manager or Creative Director.

• This role involves close collaboration with E-commerce specialists, Product Development teams, and external vendors.

• The team structure is likely agile, requiring designers to be adaptable and responsive to evolving project needs and market trends. Methodology:

• Data-driven design approach, using marketplace analytics and conversion metrics to inform visual asset creation and optimization.

• Emphasis on iterative design processes, particularly for e-commerce listings and marketing campaigns, to continuously improve performance.

• Collaborative workflows to ensure design solutions align with marketing strategies, product roadmaps, and sales objectives.

• Focus on maintaining high standards of visual quality and brand integrity across all touchpoints.

Company Website: [Company URL - If available, otherwise omit]

📝 Enhancement Note: Given the company's focus on "design, innovation, and productivity," the culture is likely to be creative, collaborative, and fast-paced. The emphasis on e-commerce and modern work styles suggests an understanding of digital trends and a commitment to user-centric design.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring independent contribution and a solid understanding of design principles and application within a commercial context. It's a crucial role for the Go-To-Market (GTM) execution, translating brand strategy into tangible visual assets that drive sales.

Reporting Structure: The Graphic Designer will report to a Marketing or Creative Lead, working closely with E-commerce managers to optimize online conversion and with Product teams to ensure packaging aligns with brand and product vision.

Operations Impact: The Graphic Designer's work directly influences online conversion rates, brand perception across digital marketplaces, and the effectiveness of marketing campaigns. High-quality, on-brand visuals are essential for driving traffic, engagement, and ultimately, sales. The role is integral to the GTM success of new product launches and ongoing sales initiatives.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in e-commerce design, marketplace optimization (Amazon A+/EBC), packaging production, or explore emerging areas like AI-assisted design and motion graphics.

• Leadership Potential: With demonstrated success, potential to move into a Senior Graphic Designer role, leading specific design projects or mentoring junior designers.

• Cross-Functional Development: Gain deeper insights into e-commerce strategy, marketing campaign planning, and product development through close collaboration with other departments.

• Industry Exposure: Stay current with design trends, e-commerce best practices, and platform-specific creative requirements through ongoing learning and project work.

📝 Enhancement Note: The growth path for a Graphic Designer in a GTM-focused role often involves becoming a subject matter expert in specific channels (like e-commerce marketplaces) or expanding into broader creative leadership. The company's focus on innovation suggests opportunities to experiment with new design tools and techniques.

🌐 Work Environment

Office Type: The role operates within a hybrid work model, requiring 3 days per week in the Laguna Hills, CA office and allowing 2 days for remote work. This structure aims to balance in-person collaboration and team cohesion with the flexibility of remote work.

Office Location(s): Laguna Hills, California. This location serves as the primary hub for in-office collaboration, team meetings, and access to company resources.

Workspace Context:

• Collaborative Environment: In-office days are designed for team synergy, brainstorming sessions, and face-to-face interactions with cross-functional partners.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) and potentially other project management or collaboration tools.

• Team Interaction: Opportunities to engage directly with marketing, product, and e-commerce teams, fostering a holistic understanding of business objectives and design's role in achieving them.

Work Schedule: A standard full-time schedule (approximately 40 hours per week) is expected. The hybrid model offers flexibility, allowing for a blend of structured in-office collaboration and focused remote work.

📝 Enhancement Note: The hybrid model suggests a modern work environment that values both in-person collaboration critical for creative synergy and the flexibility that enhances employee well-being and productivity. Candidates should be comfortable with a structured hybrid arrangement.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Review & Skills Assessment: A deeper dive into your portfolio, potentially with a creative exercise or a discussion about your design process, problem-solving skills, and technical proficiency in Adobe Creative Suite. This stage will likely focus on your ability to create effective e-commerce and packaging assets.

• Cross-Functional Interview: Meeting with key stakeholders from Marketing, E-commerce, and/or Product teams to evaluate your collaboration style, understanding of business objectives, and ability to translate marketing needs into visual solutions.

• Final Interview: A discussion with the hiring manager or a senior leader to assess cultural fit, career aspirations, and overall suitability for the role.

Portfolio Review Tips:

• Curate for Relevance: Prioritize projects that directly showcase your experience in e-commerce design (marketplace assets, Shopify), packaging design, and marketing collateral.

• Quantify Impact: Where possible, include metrics or context demonstrating the success of your designs (e.g., conversion improvements, engagement rates, successful production outcomes).

• Showcase Process: For key projects, briefly outline your design process, challenges faced, and how you arrived at the final solution. This highlights your problem-solving skills.

• Technical Proficiency: Ensure your portfolio reflects expert use of Adobe Creative Suite and any other relevant tools.

• Brand Consistency: Highlight examples where you successfully maintained or evolved brand visual standards.

Challenge Preparation:

• Be prepared for a potential design challenge that simulates real-world tasks, such as creating marketplace assets or conceptualizing packaging. Focus on demonstrating strategic thinking, efficiency, and adherence to brand guidelines.

• Practice articulating your design decisions and rationale clearly and concisely.

• Understand U Brands' product portfolio and target audience to tailor your responses and creative work.

📝 Enhancement Note: The portfolio is paramount for this role. Candidates should prepare to not only present their work but also to discuss the strategic thinking and problem-solving behind each piece, particularly how it contributed to business goals like sales conversion and brand consistency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop, Illustrator, and InDesign for creating a wide range of visual assets.

• E-commerce Platform Tools: Familiarity with designing within the constraints and best practices of Amazon Seller Central (A+/EBC), Walmart Marketplace, and Target's seller portals.

• Shopify: Experience designing for Shopify websites, including banners, product pages, and promotional graphics.

Analytics & Reporting:

• While not a primary user, an understanding of how design assets perform within analytics dashboards (e.g., conversion rates, click-through rates) is beneficial.

• Familiarity with reading and interpreting marketplace performance data to inform design revisions. CRM & Automation:

• Not directly managed by this role, but an awareness of how marketing automation platforms or CRM systems are used to distribute creative assets may be useful for understanding campaign workflows.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is non-negotiable. Proficiency with e-commerce platform-specific asset requirements is also critical, indicating a need for practical, hands-on experience rather than theoretical knowledge. The mention of AI design tools as a plus suggests the company is open to or exploring new technologies.

👥 Team Culture & Values

Operations Values:

• Design Excellence: A commitment to producing high-quality, visually appealing, and effective design solutions that align with brand standards.

• E-commerce Focus: Understanding that design directly impacts online sales performance, with a drive to create assets that optimize conversion rates and user experience.

• Collaboration: A strong emphasis on working effectively with cross-functional teams to achieve shared business objectives.

• Adaptability & Innovation: Willingness to adapt to evolving market trends, platform requirements, and embrace new design tools and technologies (e.g., AI).

• Detail-Oriented: Meticulous attention to detail in all aspects of design, from typography and layout to print specifications and technical requirements.

Collaboration Style:

• Cross-Functional Integration: Actively partners with Marketing, E-commerce, and Product teams to ensure visual strategies are aligned with business goals and product vision.

• Feedback-Driven: Open to constructive criticism and iterative design processes, using feedback to refine creative solutions.

• Proactive Communication: Maintains clear and consistent communication with team members and stakeholders regarding project status, challenges, and deliverables.

• Shared Ownership: Contributes to a culture where team members feel a shared responsibility for the success of marketing campaigns and product launches.

📝 Enhancement Note: The culture likely values a blend of creative talent and business acumen. Candidates who can demonstrate how their design work drives tangible business results (sales, engagement) will resonate well.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving E-commerce Landscape: Keeping pace with constant updates to marketplace algorithms, design requirements, and consumer behavior on platforms like Amazon, Walmart, and Target.

• Balancing Creative Vision with Strict Guidelines: Effectively translating creative ideas into assets that meet stringent technical specifications and brand directives for various retail partners.

• Managing Multiple Project Demands: Juggling numerous design projects with competing deadlines across different channels (e-commerce, packaging, marketing) in a fast-paced environment.

• Integrating New Technologies: Learning and effectively implementing AI design tools or other emerging technologies into the design workflow to enhance efficiency and creativity.

Learning & Development Opportunities:

• E-commerce Specialization: Deepen expertise in marketplace optimization, conversion rate optimization (CRO) through design, and understanding of specific platform creative strategies.

• Packaging Production Mastery: Gain advanced knowledge in print production, materials, and supply chain considerations for packaging design.

• AI & Emerging Design Tools: Explore and integrate AI-powered design tools to streamline workflows, generate concepts, and enhance creative output.

• Cross-Functional Exposure: Develop a broader understanding of GTM strategies, marketing analytics, and product development cycles.

📝 Enhancement Note: The challenges presented are typical for a designer in a dynamic e-commerce and consumer product environment. The growth opportunities are geared towards specialization and embracing technological advancements to stay competitive.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing A+/Enhanced Brand Content for Amazon. What key elements do you focus on to drive conversion?" (Prepare to discuss specific layout, typography, imagery, and benefit-driven copy integration.)

• "How do you approach ensuring brand consistency across diverse platforms like Amazon, Shopify, and packaging? Provide an example." (Focus on brand guidelines, visual hierarchy, and adapting brand elements to different mediums.)

• "Walk us through a time you had to meet a tight deadline for a critical design asset. How did you manage your time and ensure quality?" (Prepare a STAR method response emphasizing prioritization, communication, and efficient workflow.) Company & Culture Questions:

• "What attracts you to U Brands and this Graphic Designer role specifically?" (Research U Brands' products, mission, and target audience. Connect your skills to their needs.)

• "How do you stay updated on design trends, particularly within e-commerce and retail?" (Mention following industry blogs, attending webinars, experimenting with new tools, and observing competitor strategies.)

• "Describe your experience working in a hybrid team environment. How do you ensure effective collaboration?" (Discuss communication tools, proactive engagement, and making the most of in-office time.) Portfolio Presentation Strategy:

• Organize your portfolio to highlight relevant projects upfront (e.g., e-commerce marketplace assets, packaging).

• For each project, be ready to discuss the brief, your creative process, challenges, solutions, and the impact of your design.

• Clearly articulate how your designs contributed to business objectives like increased sales or improved brand perception.

• Be prepared to explain your technical choices and proficiency with Adobe Creative Suite and other relevant tools.

• If you have examples using AI design tools, be ready to discuss their application and benefits.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a blend of creative talent, technical skill, and a strong understanding of how design directly contributes to sales and brand objectives in the e-commerce space. Quantifiable results from past projects will be highly valuable.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the Dayforce portal.

• Tailor your resume to highlight keywords and responsibilities mentioned in the job description, such as "e-commerce design," "marketplace assets," "packaging design," "Adobe Creative Suite," and "brand consistency."

• Curate your portfolio to prominently feature your strongest work related to Amazon, Walmart, Target, Shopify, and packaging design. Ensure it is easily accessible (e.g., via a link in your resume or application).

• Prepare to discuss specific projects from your portfolio during interviews, focusing on your design process, problem-solving skills, and the impact of your work on business objectives like conversion rates and brand representation.

• Research U Brands' product lines, target market, and recent marketing efforts to demonstrate your understanding of their business and how your design skills can contribute to their Go-To-Market strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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