Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Holley Performance

Location: Bowling Green, Kentucky, United States; Nashville, Tennessee, United States; Ogden, Utah, United States

Job Type: Full Time

Category: Marketing & Creative Operations

Date Posted: April 30, 2026

Experience Level: 3-6 Years

Remote Status: On-site

🚀 Role Summary

• Drives visually compelling, commerce-driven creative asset development for digital, product, and campaign channels, directly impacting go-to-market (GTM) strategies.

• Translates product positioning and campaign strategy into impactful design execution, focusing on PDP conversion and overall campaign performance.

• Ensures strict adherence to enterprise brand standards while maintaining divisional speed and agility in creative output.

• Collaborates closely with content, GTM, and marketing teams to deliver timely and effective design solutions for cross-functional initiatives.

📝 Enhancement Note: This role is positioned within the Marketing & Creative Operations domain, emphasizing the blend of creative execution with business objectives like product conversion and campaign performance. The "division speed" requirement suggests a fast-paced environment where efficiency and rapid iteration are crucial, a common trait in GTM operations.

📈 Primary Responsibilities

• Creative Development & Execution: Design visually engaging assets for web, email, paid media, social media platforms, and promotional campaigns, with a specific focus on driving Product Detail Page (PDP) conversion.

• Commerce-Focused Design: Develop launch creative that directly supports product sales conversion and enhances overall campaign performance, aligning design with commercial objectives.

• Brand & Visual Consistency: Maintain and enforce enterprise-level brand standards across all division-specific creative outputs, ensuring a cohesive brand experience while adapting to divisional needs and timelines.

• Typography & Layout: Execute high standards for typography, layout, and visual storytelling to create impactful and aesthetically pleasing design assets that communicate effectively.

• Collaboration & Delivery: Partner effectively with content creators, go-to-market strategists, and marketing teams to ensure seamless integration of design elements and timely delivery of all creative projects.

• Cross-Functional Support: Provide timely and effective design solutions to support various cross-functional marketing and business initiatives, acting as a key creative resource.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on "commerce-driven" and "PDP conversion," indicating that the design output is directly tied to sales performance. This elevates the role beyond traditional graphic design to a more strategic marketing operations function where design choices have measurable business impact.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field; or equivalent practical experience.

Experience: 3–6 years of professional graphic design experience, with a proven track record in digital and commerce-focused design environments.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, and InDesign is essential for asset creation and manipulation.

• Digital Design Expertise: Demonstrated ability to design for various digital platforms including web, email, paid media (banner ads), and social media channels.

• Typography & Layout Mastery: Strong understanding and application of typographic principles and layout design to create visually appealing and effective compositions.

• Visual Storytelling: Ability to translate complex product features and campaign messages into clear, compelling visual narratives.

• Brand Adherence: Skill in interpreting and applying brand guidelines consistently to maintain brand integrity across diverse creative outputs.

• Commerce Design Principles: Understanding of design principles that drive user engagement, conversion rates, and sales performance, particularly for e-commerce product pages.

Preferred Skills:

• Enthusiast/Product Category Experience: Prior design experience within product-focused or enthusiast-driven industries (e.g., automotive, motorsports) is highly advantageous.

• Video & Photography Experience: Basic proficiency or experience in video editing (e.g., Adobe Premiere Pro, After Effects) and photography, for integrated campaign assets.

• Social Media Design Proficiency: Advanced skills in creating dynamic and engaging content specifically for social media platforms.

• Web Design Principles: Familiarity with UI/UX principles and web design best practices.

📝 Enhancement Note: The "3-6 years" experience range suggests a mid-level role, requiring a solid foundation and some independent execution capability. The emphasis on "commerce-driven" and "PDP conversion" implies a need for designers who understand marketing funnels and can design for specific business outcomes, not just aesthetics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Digital & Commerce Focus: Showcase a robust collection of digital assets (web banners, social media graphics, email templates) and product-focused designs that clearly demonstrate an understanding of e-commerce conversion principles.

• Brand Consistency Examples: Include case studies or examples where brand standards were maintained across multiple campaign elements or product lines, illustrating adaptability and brand stewardship.

• Process Workflow Documentation: Present a clear overview of your design process, from brief interpretation and concept development to final asset delivery, highlighting efficiency and collaboration points.

• Impact Demonstration: For select projects, articulate the design's contribution to campaign goals or product sales, using metrics where possible to demonstrate ROI and effectiveness.

Process Documentation:

• Workflow Design: Ability to document and adhere to established design workflows, including brief intake, concepting, revisions, and final asset handoff procedures.

• Asset Management: Understanding of organized asset management principles for efficient retrieval and reuse of design elements.

• Performance Analysis Integration: A willingness to understand how design performance is measured (e.g., A/B test results, conversion rates) and to apply these insights to future designs.

📝 Enhancement Note: For a Graphic Designer role with a commerce focus, a portfolio is paramount. It needs to go beyond just aesthetics and demonstrate an understanding of why a design works for business objectives. Documenting the design process is key to showcasing how they'd integrate into a structured marketing operations environment.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-6 years of experience in the specified locations (Nashville, TN; Bowling Green, KY; Ogden, UT), the estimated annual salary range is $60,000 - $85,000 USD. This estimate accounts for variations in cost of living and market demand for creative talent in these regions.

Benefits:

• Comprehensive Health Coverage: Competitive medical, dental, and vision coverage available from day one.

• Retirement Savings: 401(k) plan with a company match to support long-term financial planning.

• Work-Life Balance: Generous paid time off (PTO) and 9 paid holidays to ensure employee well-being.

• Support Services: Employee Assistance Program (EAP) offering confidential counseling and support.

• Income Protection: Company-paid life insurance and short-term disability insurance for added security.

• Employee Perks: Significant employee discounts on Holley Performance Brands products, events, and partner offerings.

• Professional Development: Education Assistance program to support continued learning and skill enhancement.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week. While primarily on-site, some flexibility may be available for project deadlines, aligning with typical marketing operations demands.

📝 Enhancement Note: Salary range is an estimate based on typical compensation for this role and experience level in the listed US locations. Benefit details are directly extracted from the provided text. The "40 hours per week" aligns with full-time employment, and the mention of "project deadlines" implies potential for occasional overtime or flexible scheduling, common in marketing operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Automotive Aftermarket. Holley Performance Brands designs, manufactures, and markets high-performance automotive aftermarket products, serving enthusiasts and racers across various segments from classic muscle to powersports. This industry context means a culture that often values performance, heritage, innovation, and a deep understanding of vehicle customization and performance enhancement.

Company Size: Holley Performance Brands is a significant player in its industry, suggesting a medium to large-sized organization with established processes and a substantial employee base. This size implies opportunities for structured career paths and cross-functional interaction.

Founded: Founded in 1903, Holley boasts a rich heritage of over a century in the automotive industry. This long history indicates a stable company with deep expertise and a strong brand legacy, likely fostering a culture that respects tradition while embracing innovation.

Team Structure:

• Marketing & Creative Operations Focus: The Graphic Designer will likely be part of a broader marketing team, potentially within a dedicated creative services or marketing operations function. This team would include roles like content strategists, digital marketers, campaign managers, and potentially other designers or production artists.

• Division-Specific Support: The role supports "division marketing efforts," suggesting that Holley operates with distinct business units or brands, each with its own marketing focus. The designer will need to collaborate with these divisional teams.

• Cross-Functional Collaboration: Collaboration with "content, go-to-market (GTM), and marketing teams" is explicitly mentioned, highlighting a matrixed or project-based work environment where designers work hand-in-hand with various stakeholders to bring campaigns and product launches to life.

Methodology:

• Commerce-Driven Design: The primary methodology emphasizes creating assets that are "commerce-driven" and focused on "PDP conversion" and "campaign performance." This implies a data-informed approach where design decisions are evaluated based on their impact on sales and marketing metrics.

• Brand Consistency with Agility: The role requires balancing adherence to "enterprise brand standards" with the need to execute "at division speed." This suggests a methodology that allows for rapid creative iteration while maintaining brand integrity, likely involving efficient review processes and clear brand guidelines.

• Visual Communication: The core approach centers on translating product positioning and campaign strategy into "compelling visual communication," underscoring the importance of clear, impactful design in conveying marketing messages.

Company Website: https://www.holley.com/

📝 Enhancement Note: The company's industry and long history suggest a culture that appreciates performance and innovation. The "division speed" and "commerce-driven" aspects point to a dynamic marketing environment where creative output is directly linked to business results.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (3-6 years of experience). It requires independent execution of design tasks, understanding of marketing objectives, and the ability to contribute to campaign strategy through visual execution. It bridges the gap between junior design execution and senior creative direction.

Reporting Structure: The designer will likely report to a Creative Manager, Art Director, or potentially a Marketing Operations Manager overseeing creative production. They will collaborate closely with GTM, content, and divisional marketing teams, indicating a project-oriented reporting structure alongside their primary team.

Operations Impact: The Graphic Designer's impact is directly measured by their ability to create visually compelling assets that drive engagement, improve product conversion rates on PDPs, and support overall campaign performance. Their work is crucial for translating marketing strategies into tangible visual elements that influence customer perception and purchasing decisions, thereby contributing to revenue generation.

Growth Opportunities:

• Specialization in E-commerce/Performance Design: Develop deeper expertise in designing for high-conversion e-commerce environments and the automotive performance space, becoming a go-to expert for these specific needs.

• Senior Designer/Art Director Path: With demonstrated success and leadership in creative execution, there's potential to advance to Senior Graphic Designer or Art Director roles, where they would lead creative projects, mentor junior designers, and contribute more to strategic creative direction.

• Cross-Functional Marketing Roles: Gain exposure to GTM strategy, campaign management, and digital marketing principles, potentially leading to opportunities in broader marketing roles that leverage strong visual and strategic thinking.

• Video/Motion Graphics Skills: Develop and leverage preferred skills in video and photography to expand creative capabilities and take on more complex multimedia campaign responsibilities.

📝 Enhancement Note: The growth analysis focuses on how a Graphic Designer can evolve within a marketing operations context. The emphasis is on developing specialized skills in e-commerce and performance marketing design, which are highly valued. Advancing to senior creative roles or transitioning into broader marketing functions are logical career progressions.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment. Holley Performance Brands likely offers a professional workspace conducive to creative and collaborative work.

Office Location(s): The role is available in Bowling Green, KY; Nashville, TN; and Ogden, UT. These locations suggest offices situated within established business hubs, offering accessibility and local amenities.

Workspace Context:

• Collaborative Environment: The emphasis on collaboration with content, GTM, and marketing teams implies an open or semi-open office layout designed to facilitate communication and teamwork.

• Tools & Technology: Designers will have access to standard office technology and likely dedicated workstations equipped with the Adobe Creative Suite and other necessary design software.

• Team Interaction: Regular interaction with marketing professionals, potentially including brainstorming sessions, project reviews, and team meetings, will be a key part of the daily work experience.

Work Schedule: The standard working hours are approximately 40 per week, typical for a full-time role. Given the nature of marketing campaigns and product launches, there may be occasional requirements for flexibility to meet critical deadlines, though the core schedule is standard.

📝 Enhancement Note: The on-site requirement is crucial for this role, emphasizing in-person collaboration and access to company resources. The multiple location options provide flexibility for candidates. The description of the workspace focuses on collaboration and access to tools, which are important considerations for creative professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by the hiring team to assess qualifications and creative fit.

• Portfolio Presentation: An interview where you will likely present your portfolio, discussing specific projects, your design process, and how your work aligns with commerce-driven goals and brand standards. Be prepared to articulate the "why" behind your design choices.

• Skills Assessment: Potential for a design challenge or test project to evaluate your proficiency in Adobe Creative Suite, typography, layout, and your ability to interpret a brief under timed conditions.

• Team/Manager Interviews: Discussions with potential team members and the hiring manager to assess cultural fit, collaboration style, and understanding of marketing objectives.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best showcase your digital and commerce-focused design skills.

• Tell the Story: For each project, explain the brief, your role, your design process, the challenges faced, and the outcome (especially any measurable results like increased conversion or engagement).

• Highlight Commerce Impact: Explicitly point out how your designs contributed to business goals (e.g., "This email design resulted in a 15% increase in click-through rates," or "This PDP image optimization improved add-to-cart rates by 10%").

• Showcase Brand Adaptability: Include examples that demonstrate your ability to work within established brand guidelines while still producing fresh, impactful creative.

• Technical Proficiency: Be ready to discuss specific software used and techniques employed.

Challenge Preparation:

• Understand Holley's Brands: Familiarize yourself with Holley's product lines and existing marketing materials to grasp their brand aesthetic and target audience.

• Practice Design Briefs: Work through hypothetical design briefs, focusing on translating objectives into visual concepts quickly and efficiently.

• Time Management: Practice completing design tasks within realistic time constraints, as often seen in timed design challenges.

• Articulate Rationale: Be prepared to clearly explain your design decisions and rationale, connecting them back to the brief's objectives.

📝 Enhancement Note: The emphasis on portfolio presentation and a potential design challenge indicates that practical skills and the ability to demonstrate impact are key evaluation criteria. Candidates should prepare to "sell" their designs not just aesthetically but also in terms of business contribution.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for all graphic design tasks, including photo manipulation, vector graphics, and layout creation.

• Adobe After Effects/Premiere Pro: Preferred skills in video editing and motion graphics for dynamic campaign assets.

• Figma/Sketch: Potentially used for web design mockups or collaborative design workflows, though not explicitly mentioned.

Analytics & Reporting:

• Web Analytics Platforms (e.g., Google Analytics): Familiarity with how design impacts website performance metrics like conversion rates, bounce rates, and time on page.

• Email Marketing Platforms: Understanding of design best practices within platforms like Mailchimp, HubSpot, or similar, to ensure email assets render correctly and perform optimally.

CRM & Automation:

• CRM Systems (e.g., Salesforce): Awareness of how marketing assets are utilized within CRM-driven campaigns and lead nurturing processes.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Understanding of how designs integrate into automated workflows and email sequences.

📝 Enhancement Note: While the primary focus is on design software, the mention of "commerce-driven," "PDP conversion," and "campaign performance" implies a need for the designer to understand how their work integrates with marketing technology and analytics to achieve business results.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on driving results, with creative efforts directly contributing to sales conversions and campaign success.

• Brand Stewardship: A commitment to maintaining and upholding established brand standards across all creative outputs, ensuring a consistent and professional brand image.

• Collaborative Spirit: A culture that fosters teamwork and open communication, encouraging designers to work closely with marketing, GTM, and content teams.

• Innovation & Passion: Reflecting the automotive enthusiast industry, there's likely a value placed on passion for the product and a drive for innovative creative solutions.

• Efficiency & Agility: The need to execute "at division speed" suggests a value placed on efficient workflows and the ability to adapt quickly to changing marketing needs.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be integrated members of cross-functional teams, actively participating in campaign planning and execution alongside marketers and strategists.

• Feedback & Iteration: A culture that embraces constructive feedback as part of the iterative design process, aiming to refine creative assets for maximum impact.

• Shared Goals: A focus on working towards common GTM objectives, ensuring that design efforts are aligned with broader marketing and business goals.

📝 Enhancement Note: The team culture likely mirrors the automotive performance industry – passionate, results-driven, and technically adept. The values emphasize both creative excellence and business impact, with strong collaborative ties to marketing operations.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Speed: Effectively maintaining high brand standards while meeting the rapid pace of digital marketing and divisional needs can be challenging. Mitigation involves clear guidelines, efficient workflows, and strong communication.

• Translating Technical Products Visually: Communicating the features and benefits of complex automotive performance products in an engaging and understandable way for enthusiasts. Growth in this area comes from deep product immersion and targeted visual storytelling.

• Measuring Design Impact: Quantifying the direct impact of design on sales and conversion can be complex. Developing strong analytical skills and collaborating with marketing analytics teams is key.

• Keeping Pace with Digital Trends: Staying current with evolving digital design trends, platform requirements (social media, web), and best practices for e-commerce conversion. Continuous learning and experimentation are vital.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to enhance skills in areas like motion graphics, video editing, UI/UX design, or specific e-commerce design techniques.

• Industry Exposure: Gaining deeper knowledge of the automotive aftermarket industry and its customer base, informing more effective creative strategies.

• Cross-Functional Skill Development: Learning about GTM strategies, campaign management, and marketing analytics through collaboration and potential training.

• Mentorship: Potential to learn from senior designers, art directors, or marketing leaders within the organization, guiding career progression.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare for the realities of the role. The growth opportunities are framed to show how a designer can expand their skillset and career trajectory within a marketing operations framework.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance strict brand guidelines with a need for rapid creative output. How did you manage it?" (Assesses ability to meet "division speed" while maintaining brand.)

• "Walk us through a project where your design directly contributed to increased product conversion or campaign performance. What was your process, and what were the results?" (Evaluates commerce-driven design skills and impact measurement.)

Company & Culture Questions:

• "What appeals to you about Holley Performance Brands and the automotive aftermarket industry?" (Assesses genuine interest and cultural fit.)

• "How do you prefer to collaborate with marketing managers and GTM strategists to ensure design alignment?" (Explores collaboration style and understanding of cross-functional dynamics.)

Portfolio Presentation Strategy:

• Focus on Impact: For each project presented, clearly articulate the problem, your solution, and the measurable outcome. Use data points (e.g., conversion rates, engagement metrics) whenever possible.

• Demonstrate Process: Briefly explain your design thinking and workflow for key projects, showing how you move from brief to final asset.

• Tailor to Holley: Highlight projects that align with Holley's industry, brand aesthetic, and commerce-focused objectives. If you have automotive-related work, prioritize it.

• Be Ready for Feedback: Respond constructively to any questions or feedback on your work, demonstrating a willingness to learn and adapt.

📝 Enhancement Note: The interview preparation advice is tailored to the specific requirements of this role, emphasizing commerce impact, brand adherence, and industry relevance. The sample questions are designed to probe these key areas.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided ADP Workforcenow link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight your experience in digital, commerce-driven design, and your proficiency with Adobe Creative Suite. Select projects that best demonstrate your ability to create assets that drive conversion.

• Resume Optimization: Clearly articulate your 3-6 years of experience, emphasizing achievements related to campaign performance, product launches, and brand consistency. Use keywords such as "Graphic Design," "Adobe Creative Suite," "Digital Marketing," "E-commerce Design," and "Brand Standards."

• Interview Preparation: Practice presenting your portfolio, focusing on explaining the business impact of your designs and your collaborative process. Prepare to discuss your understanding of the automotive aftermarket industry and Holley's brands.

• Company Research: Familiarize yourself with Holley Performance Brands, their product lines, and their existing marketing efforts to demonstrate your interest and understanding during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.