Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Ethos Cannabis

Location: Philadelphia, Pennsylvania, United States

Job Type: FULL_TIME

Category: Marketing & Creative Operations

Date Posted: 2026-06-01

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Execute and adapt creative concepts across digital, packaging, social, retail, and customer-facing channels to bring Ethos Cannabis brands to life.

• Translate marketing objectives and business goals into compelling, effective creative solutions, supporting product launches and integrated campaigns.

• Collaborate closely with Brand, Content, Digital, Retail, and other cross-functional teams to develop cohesive customer-facing experiences.

• Manage multiple concurrent projects from concept through final production, ensuring accuracy, brand alignment, and high-quality execution in a fast-paced environment.

📝 Enhancement Note: This role is positioned within the Marketing team, focusing on the execution of creative assets that support various business functions. While not solely a GTM operations role, the graphic designer's output directly impacts customer experience and brand perception, which are critical GTM components. The emphasis on cross-functional collaboration and translating business goals into visual assets highlights its operational importance in delivering marketing initiatives.

📈 Primary Responsibilities

• Execute and adapt creative concepts across digital, packaging, social media, retail environments, and other customer touchpoints, ensuring brand consistency and engagement.

• Develop compelling visual assets for marketing campaigns, product launches, and promotional materials that align with business objectives and brand storytelling.

• Design and produce packaging artwork, promotional collateral, and branded assets, ensuring they meet both aesthetic and production requirements.

• Prepare production-ready files and coordinate with printers, vendors, and external partners to ensure timely and accurate delivery of creative materials.

• Maintain organized project files, templates, and creative resources to enhance efficiency and consistency across all design tasks and brand initiatives.

• Collaborate with copywriters, marketers, and creative leadership to ensure a cohesive brand message and customer experience across all channels.

• Participate in campaign planning, brainstorming sessions, and creative reviews, contributing ideas and creative problem-solving to refine visual solutions.

• Support the continuous improvement of creative workflows and processes, identifying opportunities for enhanced efficiency and quality in design execution.

• Stay informed on current design trends and best practices to bring fresh perspectives and innovative creative thinking to Ethos Cannabis brands.

📝 Enhancement Note: The responsibilities listed emphasize hands-on execution and project management within a creative context. The role requires not only design talent but also the ability to manage multiple projects, adhere to brand guidelines, and work effectively with diverse internal teams. This blend of creative and operational execution is common for designers supporting GTM functions.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field.

Experience: 4+ years of professional graphic design experience in an in-house, agency, or brand environment.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects).

• Strong understanding of visual hierarchy, typography, layout, branding principles, and production best practices.

• Proven ability to independently manage design projects from concept through final execution with minimal direction.

• Experience in campaign development, brand systems, packaging design, digital content creation, and multi-channel marketing visuals.

• Excellent organizational skills with the ability to manage multiple concurrent projects, priorities, and deadlines in a fast-paced setting.

• Strong communication skills, including written, spoken, and presentation abilities, to articulate design rationale and project updates clearly.

Preferred Skills:

• Proficiency in Canva and Microsoft PowerPoint.

• Experience with Figma.

• Familiarity or prior experience within the cannabis industry.

• Knowledge of product innovation and creation processes.

• Ability to prepare production-ready files and coordinate with external vendors.

📝 Enhancement Note: The required software proficiency is standard for graphic design roles. The emphasis on independent project management, strong portfolio showcasing multi-channel work, and understanding of brand systems points to a need for a designer who can operate with a degree of autonomy and strategic awareness, crucial for supporting GTM initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of work demonstrating campaign development across various channels (digital, print, retail).

• Include examples of brand systems and how visual identity is applied consistently across different touchpoints.

• Present packaging design projects, highlighting the process from concept to final artwork and production considerations.

• Demonstrate experience in creating digital assets for social media, web, and other online platforms.

• Provide examples of retail merchandising or in-store visual elements that enhance customer experience.

Process Documentation:

• Demonstrate a clear workflow for managing design projects from initial brief to final delivery, including stages for concept development, revisions, and production.

• Illustrate how brand guidelines are applied and maintained across multiple projects and brands.

• Showcase experience in preparing files for print and digital production, including understanding of bleed, color modes, and file formats.

• Provide examples of how feedback from stakeholders was incorporated into design iterations.

📝 Enhancement Note: A strong portfolio is paramount for this role, acting as the primary evidence of the candidate's ability to execute and manage design projects effectively. The emphasis on multi-channel work and brand systems aligns with the need for designers to support comprehensive GTM strategies.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Graphic Designer with 4+ years of experience in Philadelphia, PA, the estimated salary range is approximately $60,000 - $85,000 annually. This estimate accounts for the cost of living in Philadelphia and the specialized nature of the cannabis industry.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan options (e.g., 401(k)).

• Paid time off (PTO), including vacation, sick leave, and holidays.

• Opportunities for professional development, including training and workshops.

• Potential for employee discounts on company products.

Working Hours:

• This is a full-time position, typically requiring 40 hours per week.

• Standard working hours are expected, with flexibility potentially available based on project needs and team collaboration, though the role is primarily on-site.

📝 Enhancement Note: Salary is estimated based on typical market rates for this experience level and location. The "Exempt" classification is common for professional roles and impacts overtime eligibility. Benefits are standard offerings for full-time positions and are tailored to attract and retain talent in a competitive market.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cannabis (Multi-state operator with cultivation, processing, wholesale, and retail operations).

Company Size: Ethos Cannabis operates across multiple states, indicating a significant and growing organization. While exact employee numbers aren't provided, operations spanning cultivation to retail suggest a company size that supports dedicated marketing and creative functions, likely in the hundreds to thousands of employees.

Founded: The founding date is not explicitly stated, but the company's multi-state presence and brand portfolio suggest a well-established entity within the relatively young cannabis industry.

Team Structure:

• The Graphic Designer will be part of the Marketing team, working closely with Brand, Content, and Digital specialists.

• This role requires regular collaboration with various cross-functional departments including Retail, Wholesale, Cultivation, and Production.

Methodology:

• Ethos Cannabis emphasizes a data-driven approach, informed by research and collaboration with institutions like Jefferson Health, to advance cannabis knowledge and improve patient outcomes.

• Marketing and creative efforts are guided by insights, curiosity, and a focus on thoughtful products, clear consumer education, and seamless customer journeys.

• The company values a commitment to quality, education, and customer experience across all brand touchpoints.

Company Website: www.ethoscannabis.com

📝 Enhancement Note: The company operates in a highly regulated and rapidly evolving industry. The culture likely balances a startup-like agility with the structured processes required for compliance and multi-state operations. The connection with Jefferson Health suggests a focus on science, education, and patient well-being, which could influence brand messaging and creative output.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position, likely considered a mid-level designer. It requires independent execution and project management, contributing to the broader GTM strategy through visual communication.

Reporting Structure: The Graphic Designer reports into the Marketing team, likely with a Marketing Manager or Director overseeing creative operations and brand initiatives. They will collaborate extensively with peers in Brand Management, Content Creation, and Digital Marketing.

Operations Impact: The Graphic Designer's work directly impacts the customer's perception of Ethos Cannabis brands. High-quality, consistent, and compelling visual assets are crucial for driving brand awareness, customer engagement, and ultimately, sales across retail and wholesale channels. Effective packaging and retail design are critical for product differentiation and in-store visibility.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas like packaging design for regulated products, digital campaign creative, or retail environment design within the cannabis sector.

• Creative Leadership: With demonstrated success and ability to mentor junior designers, there may be opportunities to move into a Senior Graphic Designer role or even a Creative Lead position, guiding creative direction for specific brands or campaigns.

• Cross-functional Advancement: Experience gained in understanding product launches and marketing campaigns could open doors to roles in Brand Management or Marketing Project Management, leveraging design insights in a broader strategic capacity.

• Industry Expertise: Developing specialized knowledge in the cannabis industry's unique branding and regulatory landscape can position the designer for leadership roles within the sector.

📝 Enhancement Note: Growth paths for designers often involve deepening creative skills, taking on more strategic responsibilities, or moving into management. In a growing company like Ethos Cannabis, opportunities to shape brand identity and contribute to market expansion are likely.

🌐 Work Environment

Office Type: The job is located at 530 Walnut St, Philadelphia, PA, suggesting a professional office setting.

Office Location(s): Philadelphia, Pennsylvania, with potential for periodic travel to other retail and grower/processor sites within the regions of coverage.

Workspace Context:

• The role is on-site in Philadelphia, fostering in-person collaboration with the marketing team and other departments.

• Access to industry-standard design software and technology is expected.

Work Schedule:

• Full-time, 40 hours per week with an Exempt status.

• While standard office hours apply, the fast-paced nature of marketing and campaign work may require flexibility to meet project deadlines, especially around product launches or major campaigns.

📝 Enhancement Note: The on-site requirement in Philadelphia facilitates direct collaboration, which is beneficial for creative roles that thrive on brainstorming and immediate feedback. Travel indicates a need for adaptability and willingness to engage with operational sites beyond the office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess qualifications, experience, and creative style against the job requirements.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, discussing key projects, design process, and how they align with Ethos Cannabis's brands and objectives. Be prepared to articulate design rationale, problem-solving approaches, and the impact of your work.

• Skills Assessment: Potential for a design challenge or a discussion focused on specific design software proficiency and technical skills.

• Cross-functional Interviews: Meetings with key stakeholders from Marketing, Brand, and potentially other departments to evaluate collaboration skills, communication style, and cultural fit.

• Final Interview: Discussion with hiring manager or senior leadership to finalize assessment of fit and expectations.

Portfolio Review Tips:

• Curate your portfolio to highlight projects most relevant to this role: campaign development, packaging, digital assets, and multi-channel work.

• For each project, clearly articulate the brief, your role, the design process, challenges faced, and the outcomes or impact. Use metrics where possible.

• Demonstrate your ability to maintain brand consistency across different applications and your understanding of the cannabis industry's aesthetic and regulatory nuances, if applicable.

• Ensure your portfolio is easily accessible (e.g., a professional website or a well-organized PDF) and visually polished.

Challenge Preparation:

• If a design challenge is given, focus on understanding the brief thoroughly.

• Prioritize clarity, brand alignment, and effective communication in your solution.

• Be mindful of time constraints and present your work concisely, explaining your creative decisions.

• Practice articulating your thought process, even for smaller design tasks.

📝 Enhancement Note: The portfolio is central to this application. Candidates should tailor their presentation to showcase their ability to execute across the diverse needs of a multi-brand cannabis company, emphasizing both creativity and operational efficiency in design production.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop (image editing, manipulation), Illustrator (vector graphics, logos, illustrations), and InDesign (layout, print design, packaging artwork).

• Adobe After Effects: Proficiency is a strong plus for potential motion graphics or animated content.

• Canva: Experience is preferred, indicating a need for versatility in design tools.

• Figma: A plus, suggesting an interest in collaborative design platforms and UI/UX trends.

• Microsoft PowerPoint: Required for presentations and internal communications.

Analytics & Reporting: While not directly responsible for analytics, understanding how design impacts metrics like engagement, conversion, and sales is beneficial. Familiarity with how visual assets are tracked in digital marketing platforms or how packaging influences retail sales is advantageous.

CRM & Automation: No direct CRM or automation tools are listed as primary requirements for the designer, but an understanding of how marketing campaigns are managed and executed through these systems would be beneficial for context.

📝 Enhancement Note: The emphasis on Adobe Creative Suite is standard for graphic design roles. The mention of Canva and Figma as preferred skills indicates a need for flexibility and adaptability to various design workflows and potentially collaborative environments.

👥 Team Culture & Values

Operations Values:

• Collaboration: Strong emphasis on working with diverse teams to achieve shared goals.

• Quality & Excellence: Commitment to delivering high-quality creative work that enhances brand perception and customer experience.

• Innovation & Curiosity: Encouraging thoughtful products, clear education, and seamless customer journeys, driven by curiosity.

• Efficiency: Supporting continuous improvement of workflows and processes to ensure timely and effective design execution.

• Data-Driven Insights: Utilizing research and real-world data to inform creative decisions and improve outcomes.

Collaboration Style:

• Highly collaborative, working closely with marketing, brand, content, digital, retail, wholesale, cultivation, and production teams.

• Requires strong interpersonal skills and the ability to communicate effectively across departments to gather requirements and present creative solutions.

• Expected to contribute ideas and creative input during brainstorming and reviews, fostering a team-oriented approach.

📝 Enhancement Note: The company culture appears to value a blend of creative execution and operational efficiency, underpinned by a commitment to quality and cross-functional teamwork. The designer's role is integral to translating these values into tangible brand experiences.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Consistency Across Portfolio: Managing distinct visual identities for multiple brands within the Ethos portfolio while maintaining overall company quality standards.

• Fast-Paced Environment: Juggling multiple projects, competing priorities, and tight deadlines inherent in a rapidly growing company and industry.

• Regulatory Landscape: Navigating the unique and often restrictive regulatory environment of the cannabis industry, which can impact creative choices and product packaging.

• Balancing Creativity with Business Goals: Ensuring creative output is not only aesthetically pleasing but also strategically effective in meeting marketing objectives and driving sales.

Learning & Development Opportunities:

• Industry Specialization: Deepening knowledge of cannabis branding, marketing trends, and regulatory compliance within the industry.

• Skill Enhancement: Opportunities to develop skills in motion graphics (After Effects), 3D rendering, or advanced digital design tools.

• Cross-functional Exposure: Gaining a broader understanding of marketing strategy, product development, and retail operations through close collaboration.

• Career Progression: Potential to advance into senior design roles, creative direction, or related marketing positions within a growing organization.

📝 Enhancement Note: The challenges are typical for a designer in a multi-brand, regulated industry. The growth opportunities are significant due to the company's expansion and the dynamic nature of the cannabis market.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing creative assets for a new product launch, from brief to final delivery." (Focus on process, collaboration, and execution.)

• "How do you ensure brand consistency when working across multiple brands or campaigns with different visual styles?" (Highlight your understanding of brand systems and guidelines.)

• "Walk us through a project in your portfolio that demonstrates your ability to translate marketing objectives into effective visual solutions." (Be ready to articulate strategy, execution, and results.)

Company & Culture Questions:

• "What interests you about working in the cannabis industry and specifically with Ethos Cannabis?" (Research the company's mission, brands, and values.)

• "Describe your ideal collaborative environment and how you contribute to a team's success." (Emphasize your teamwork and communication skills.)

Portfolio Presentation Strategy:

• Select 3-5 projects that best represent your skills in campaign development, packaging, and multi-channel design relevant to Ethos Cannabis.

• For each project, clearly explain the objective, your role, the creative process, challenges, and the outcome. Use storytelling to engage the interviewers.

• Be prepared to discuss your technical proficiency with Adobe Creative Suite and any other relevant tools.

• Articulate how your design decisions supported the project's goals and contributed to the brand's success.

📝 Enhancement Note: Candidates should be prepared to demonstrate not only their design skills but also their understanding of brand strategy, project management, and effective collaboration, all crucial for supporting GTM initiatives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Ethos Cannabis careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects showcasing campaign development, packaging design, digital assets, and multi-channel creative work relevant to consumer brands.

• Resume Optimization: Ensure your resume clearly details your 4+ years of experience, proficiency in Adobe Creative Suite, and any experience with consumer-facing brands or the cannabis industry. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy-based questions related to brand consistency and campaign execution.

• Company Research: Familiarize yourself with Ethos Cannabis's brands (Natural Selections, Eleven, Headliners, Huny, Meigs County Grown), their mission, and their commitment to education and research. Understand their market position and target audience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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