Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Aperture

Location: Serbia

Job Type: Full-Time

Category: Creative Operations / Performance Creative Design

Date Posted: April 28, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing visual assets for paid social, UGC, and landing pages to drive growth and conversion.

• Collaborate with creative strategists and performance teams to iterate on concepts based on data and platform-native trends.

• Leverage AI tools to enhance production speed, iteration, and creative prototyping for performance marketing campaigns.

• Ensure creative output is optimized for platform-native experiences across Meta, TikTok, and YouTube Shorts.

📝 Enhancement Note: This role is specifically focused on performance creative design rather than traditional brand design. The emphasis is on creating visually compelling assets that directly contribute to measurable marketing outcomes like conversion rates and click-through rates, requiring a data-informed approach.

📈 Primary Responsibilities

• Design high-performing static ads, carousels, UGC-style overlays, ad variations, landing page visuals, and creator assets.

• Translate creative briefs into clear, compelling visuals that effectively drive user action and conversion.

• Analyze and understand how design elements impact user scroll behavior, message clarity, and overall conversion rates.

• Execute designs that are native to specific social platforms, prioritizing platform-specific aesthetics and user experience over generic design.

• Produce multiple variations of creative concepts rapidly to support A/B testing and performance iteration.

• Collaborate closely with creative strategists to test hooks, formats, layouts, and messaging.

• Iterate on designs swiftly based on performance data and feedback from performance teams.

• Maintain a high output of creative assets across multiple client accounts, adhering to structured systems for briefing, production, versioning, and file organization.

• Ensure design processes do not create bottlenecks in the creative testing and iteration cycle.

• Work synergistically with creative strategists to grasp concepts and angles, performance teams to understand what resonates with audiences, and creator managers to support UGC initiatives.

• Incorporate AI tools (e.g., image generation, background edits, asset variations, rapid prototyping) to accelerate production and iteration workflows.

• Stay curious and proactive in exploring new AI applications to improve design speed and output quality.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on speed, iteration, and data-driven design adjustments. Candidates must be comfortable working in a fast-paced environment where creative assets are continuously tested and refined based on performance metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, marketing psychology, and digital media is expected, often gained through formal education or equivalent professional experience.

Experience: 2-5 years of experience in graphic design, with a significant focus on performance marketing, paid social, or digital product advertising.

Required Skills:

• Proficiency in graphic design principles and visual communication.

• Expertise with design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects), or similar.

• Demonstrated ability to design for performance marketing objectives, including conversion and engagement.

• Strong understanding of social media platforms (TikTok, Meta feeds, Reels, Stories, YouTube Shorts) and their respective design nuances.

• Experience creating assets that feel native to social platforms.

• Proven ability to produce multiple design variations quickly and efficiently.

• Comfort with rapid iteration based on performance feedback.

• Experience in creative testing methodologies and understanding of A/B testing principles for creative elements.

• Skill in file organization and version control for design assets.

• Excellent collaboration and communication skills, with the ability to take and apply feedback constructively and without friction.

• Familiarity with AI-assisted design tools and workflows for image generation, editing, and prototyping.

Preferred Skills:

• Experience with motion graphics, video editing, or animation tools.

• Familiarity with landing page design and optimization.

• Understanding of CRM and analytics tools to interpret performance data.

• Experience working within a remote-first, fast-paced agency environment.

• Knowledge of creator-led production workflows.

📝 Enhancement Note: The "Skills and mindset" section strongly implies a need for candidates who are adaptable, ego-free, and deeply focused on results. This suggests that candidates who can demonstrate a proactive, learning-oriented attitude and a willingness to experiment will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct projects demonstrating performance creative design.

• Include case studies or examples of ad creatives for paid social campaigns (Meta, TikTok, etc.).

• Feature examples of UGC-style designs, overlays, or creator-supported assets.

• Present designs for landing pages or other conversion-focused digital touchpoints.

• Demonstrate proficiency in creating multiple variations of a single concept for testing purposes.

Process Documentation:

• Provide examples of how you have approached creative briefing and concept development.

• Illustrate your workflow for producing and iterating on ad variations based on performance data.

• Showcase your system for organizing and versioning design files for multiple projects or clients.

• Include any examples of how you have used AI tools in your design process to improve efficiency or output.

📝 Enhancement Note: The portfolio is critical for this role. It needs to go beyond aesthetic appeal to clearly demonstrate the candidate's ability to design for performance, iterate quickly, and understand platform-specific nuances. Candidates should be prepared to discuss the why behind their design choices and their impact on results.

💵 Compensation & Benefits

Salary Range: Based on an analysis of similar mid-level Graphic Designer roles specializing in performance marketing and creative operations in Eastern Europe, particularly Serbia, and considering the remote-first nature, the estimated salary range for this position is approximately €25,000 - €40,000 per year (gross). This estimate accounts for the required 2-5 years of experience, specialized skills in performance creative, and the competitive market for remote talent.

Benefits:

• Work from anywhere, offering significant flexibility in structuring your workday.

• Direct exposure to high-growth clients and impactful projects within the digital product and app space.

• Regular team meetups and global retreats, with all travel expenses covered.

• Opportunities to attend industry conferences, events, and specialized sessions.

• High ownership of work and fast progression opportunities within a growing agency.

• Access to cutting-edge AI tools and workflows for creative production.

Working Hours: While the role is remote-first, candidates must be able to work within a UK timezone (GMT/BST) to facilitate collaboration with the core team and clients. A standard full-time commitment of approximately 40 hours per week is expected, with flexibility in daily scheduling as long as timezone requirements are met and deadlines are achieved.

📝 Enhancement Note: The salary estimate is based on general market data for remote mid-level design roles in the region and the specialized nature of performance creative. Precise compensation will depend on the candidate's specific experience, portfolio, and negotiation. The requirement to work within a UK timezone is a critical factor for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Marketing, Product Consultancy, Advertising Services, Growth Consulting. Aperture operates at the intersection of these fields, focusing on data-driven strategies to help ambitious companies scale.

Company Size: Small team, indicating a highly collaborative and agile environment where individual contributions have a significant impact. The company was founded in 2022, suggesting a dynamic, startup-like culture focused on rapid growth and innovation.

Founded: 2022. Aperture was founded by Hannah Parvaz and has quickly gained recognition, including Business Consultant of the Year and being named 2024’s Most Innovative Growth Agency. This rapid success points to a high-performance, results-oriented culture.

Team Structure:

• The operations team is likely small and highly specialized, with individuals taking on significant responsibility.

• Reporting structures are probably flat, fostering direct communication with leadership and cross-functional teams.

Methodology:

• Data-Driven Strategies: Decisions are guided by data analysis and performance metrics, not just opinions.

• Performance Marketing Focus: Emphasis on measurable results, growth, and conversion optimization.

• Agile Iteration: Rapid concept development, testing, and refinement based on real-time performance data.

• AI Integration: Proactive adoption of AI tools to enhance efficiency, research, and production.

• Client-Centricity: Client success is paramount, driving all operational and creative efforts.

Company Website: aperture.org

📝 Enhancement Note: Aperture's culture is explicitly defined by its values: growth mindset, full responsibility, obsession with results, data-driven decisions, client success, no ego, radical candor, and mutual support. This indicates a high-performance, accountability-focused environment where learning and collaboration are key.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a specialization in performance creative. It requires a solid foundation of design skills combined with a deep understanding of marketing performance metrics and platform-native execution. The role is designed to be hands-on, focusing on asset creation and iteration.

Reporting Structure: The Graphic Designer will likely report to a Creative Lead or Creative Strategist, working closely with Performance Marketing teams and Creator Managers. The flat organizational structure implies direct interaction with senior team members and potentially clients.

Operations Impact: Creative assets are identified as a primary lever for paid acquisition success. This role directly impacts client growth by producing visual content that drives key performance indicators (KPIs) such as click-through rates, conversion rates, and overall campaign ROI. The work is commercially driven and directly tied to client success and agency revenue.

Growth Opportunities:

• Specialization: Deepen expertise in performance creative design, AI-assisted workflows, and platform-specific creative strategies.

• Skill Development: Gain hands-on experience with a wide range of high-growth clients and emerging creative technologies, including advanced AI tools.

• Leadership Potential: Progress into a Senior Graphic Designer or Creative Strategist role, potentially leading creative initiatives or managing junior designers as the team scales. Opportunities for rapid progression are explicitly mentioned due to the company's growth phase.

📝 Enhancement Note: The emphasis on "fast progression" and "high ownership" in a growing agency suggests that ambitious individuals who can demonstrate impact and a willingness to take on more responsibility will find significant career advancement opportunities.

🌐 Work Environment

Office Type: The company is "remote-first and impact-first," meaning there is no central physical office for daily work. The focus is on productivity and results, regardless of location.

Office Location(s): While the role is remote, candidates must be able to work within a UK timezone (GMT/BST). This is a crucial requirement for team syncs, client calls, and collaborative sessions. The company also organizes global retreats and meetups, which are covered.

Workspace Context:

• Flexibility: Employees have the freedom to work from wherever they are most productive.

• Connectivity: Despite being remote, the team maintains close connections through regular collaboration, team sessions, and client work.

• Tools & Technology: Access to necessary design software (Figma, Adobe Suite) and AI tools is implied. The company's data-driven approach suggests a well-equipped digital workspace.

• Collaboration: Opportunities for direct interaction with creative strategists, performance teams, and creator managers are integral to the workflow.

Work Schedule: While the core expectation is a full-time commitment (approx. 40 hours/week), the "work from anywhere" policy allows for flexibility in structuring the day, provided the UK timezone requirement is met and deadlines are consistently achieved.

📝 Enhancement Note: The "work from anywhere" policy is balanced by the strict UK timezone requirement. This is essential for candidates to understand, as it dictates their working hours and availability for real-time collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit your resume and portfolio, along with answers to specific application questions designed to assess thinking and experience.

• Portfolio Review: Expect a thorough review of your portfolio, focusing on performance-driven creative examples and a clear understanding of design's impact on results.

• Application Questions: Prepare to answer questions that require specific examples from your experience, demonstrating your thought process, problem-solving abilities, and comfort with performance metrics and iteration. Generic answers will not suffice.

• Case Study/Challenge: Potentially a design challenge or case study focusing on creating performance-oriented assets or iterating on existing concepts based on provided data or briefs.

• Team/Hiring Manager Interview: Discussions to assess cultural fit, collaboration style, understanding of Aperture's values (growth mindset, responsibility, data-obsession, etc.), and alignment with the role's performance-centric focus.

Portfolio Review Tips:

• Performance Focus: Prioritize showcasing work that demonstrates clear impact on KPIs (e.g., conversion rates, CTRs, engagement). Quantify results where possible.

• Platform Native: Highlight examples that show an understanding of designing for specific social platforms (TikTok, Meta, etc.).

• Iteration & Velocity: Include examples of how you've iterated on designs based on performance feedback or created multiple variations of a concept.

• AI Integration: If applicable, showcase projects where AI tools were used to enhance speed or output.

• Clarity & Conciseness: Be prepared to walk through your portfolio quickly, explaining the context, your role, the challenges, the solutions, and the outcomes for each piece.

• Show, Don't Just Tell: Use visuals effectively to communicate your design thinking and results.

Challenge Preparation:

• Scenario-Based: Prepare for challenges that involve creating performance-oriented ad concepts, iterating on existing creative, or analyzing design effectiveness based on hypothetical data.

• Speed & Adaptability: Practice working under time constraints and adapting your design approach based on new information or feedback.

• Strategic Thinking: Be ready to articulate why you made certain design choices, connecting them directly to performance goals and user psychology.

📝 Enhancement Note: The application process is designed to filter for candidates who are results-oriented and can provide specific, experience-based answers. Candidates should prepare to discuss their thought process and demonstrate their understanding of how design drives business outcomes, not just aesthetics.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Expected proficiency in creating layouts, components, and interactive elements.

• Adobe Creative Suite: Proficiency in Photoshop for image manipulation and static ad creation, Illustrator for vector graphics, and potentially After Effects for motion graphics or video editing.

• AI Design Tools: Experience or willingness to learn and utilize AI tools for image generation, background editing, asset variation, and rapid prototyping. Specific tools may vary but focus on enhancing speed and output.

Analytics & Reporting:

CRM & Automation:

• Understanding of how creative assets are integrated into broader marketing funnels and CRM systems is helpful for context, though direct CRM management is likely not part of this role.

📝 Enhancement Note: Proficiency in Figma and the Adobe Suite is a baseline requirement. The explicit mention of AI-assisted workflows indicates that candidates who can demonstrate early adoption and practical application of AI in design will have a significant advantage.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: Continuously seeking to learn, improve, and adapt to new trends in design and performance marketing.

• Responsibility: Taking full ownership of outcomes, from initial concept to final asset performance, with no excuses.

• Results Obsession: A primary focus on achieving measurable impact and driving growth for clients.

• Data-Driven: Decisions are informed and validated by data and performance metrics, not subjective opinions.

• Client Success: Prioritizing and contributing directly to the success and growth of Aperture's clients.

• No Ego: Openness to new ideas and collaboration, where the best concept wins regardless of its source.

• Radical Candor: Providing and receiving honest, constructive feedback to foster mutual growth and improve work quality.

• Support & Collaboration: Willingness to assist team members and tackle any task, promoting a supportive team dynamic.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Creative Strategists, Performance Teams, and Creator Managers is fundamental to the role's success.

• Feedback Loop: An environment that encourages frequent and honest feedback to refine creative concepts and drive performance.

• Agile & Iterative: A fast-paced approach to design and iteration, prioritizing continuous improvement based on performance data.

• Knowledge Sharing: Implicitly, a culture that values sharing insights and best practices to elevate the team's overall effectiveness.

📝 Enhancement Note: The company's stated values are core to its operational philosophy. Candidates should be prepared to demonstrate how they embody these values, particularly "results obsession," "data-driven," and "radical candor," in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Production: Maintaining a consistent output of high-quality, performance-driven assets across multiple clients without compromising speed or quality.

• Rapid Iteration: Adapting quickly to performance data and feedback to iterate on designs, which can be demanding.

• Platform Evolution: Keeping pace with the constantly changing design requirements and algorithms of social media platforms.

• AI Integration: Effectively leveraging new AI tools to enhance workflows while maintaining creative integrity and quality.

• Balancing Aesthetics and Performance: Designing visuals that are both aesthetically compelling and demonstrably effective at driving conversions.

Learning & Development Opportunities:

• Specialized Skill Advancement: Deepen expertise in performance creative design, conversion rate optimization (CRO) through design, and platform-specific creative strategies.

• Industry Exposure: Gain exposure to cutting-edge marketing strategies, AI applications in creative production, and work with a diverse portfolio of high-growth clients.

• Mentorship & Leadership: Opportunities to learn from experienced strategists and potentially mentor future team members as the company grows.

• Conferences & Training: Access to industry events and sessions that foster continuous learning and professional development in marketing and design.

📝 Enhancement Note: The challenges presented are inherent to a fast-paced, performance-focused agency environment. Candidates who view these challenges as opportunities for growth and skill development will be well-suited for this role.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed an ad that significantly impacted performance metrics. What were the metrics, what was your design process, and what did you learn?" (Focus on quantifying impact and detailing process.)

• "How do you approach creating multiple variations of an ad concept for A/B testing? Walk us through your process for a hypothetical campaign." (Demonstrate understanding of iteration and testing systems.)

Company & Culture Questions:

• "How do you embody a 'growth mindset' in your design work and professional development?" (Connect to learning, adaptation, and skill improvement.)

• "Describe a situation where you received difficult feedback on your design work. How did you handle it, and what was the outcome?" (Assess openness to feedback and "radical candor.")

Portfolio Presentation Strategy:

• Narrative Structure: For each portfolio piece, tell a story: the client's objective, the challenge, your strategic design approach, the execution, and the measurable results.

• Quantify Impact: Wherever possible, use numbers (e.g., "+20% CTR," "15% increase in conversions") to demonstrate success.

• Platform Context: Clearly explain the target platform and why your design was optimized for it.

• AI Integration: If AI was used, explain its role and how it enhanced the final output.

• Conciseness: Be prepared to present your key projects efficiently, focusing on the most relevant examples for performance creative.

📝 Enhancement Note: Interview preparation should focus on demonstrating a results-driven mindset, a collaborative spirit, and a deep understanding of how design contributes directly to business objectives. Specific examples and quantifiable outcomes are crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature performance-driven creative assets, ad variations, and examples demonstrating an understanding of social-native design and conversion optimization. Prioritize quality over quantity, selecting pieces that best showcase your impact.

• Resume Optimization: Tailor your resume to highlight experience in performance marketing, paid social design, and proficiency with Figma, Adobe Suite, and AI design tools. Use keywords from the job description and quantify achievements with specific metrics where possible.

• Prepare for Application Questions: Take time to thoughtfully answer the application questions, providing specific, experience-based examples that demonstrate your thought process, problem-solving skills, and alignment with Aperture's values. Avoid generic responses.

• Company Research: Familiarize yourself with Aperture's website, services, and company values. Understand their focus on data, growth, and performance to articulate how your skills align with their mission.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.