Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Allvue Systems

Location: New York, New York, United States

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: May 01, 2026

Experience Level: Mid-Level (3-5+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute high-impact visual assets for B2B SaaS digital marketing campaigns across paid media, web, and email channels.

• Produce engaging video content, including editing, motion graphics, and platform optimization, to support demand generation and brand awareness initiatives.

• Design compelling marketing collateral such as whitepapers, ebooks, presentations, and infographics, ensuring brand consistency and visual appeal.

• Leverage Artificial Intelligence (AI) tools to enhance design workflows, accelerate production, and identify opportunities for creative scaling and automation.

• Collaborate closely with Digital Marketing and Product Marketing teams, managing multiple projects efficiently to deliver high-quality creative within tight deadlines.

📝 Enhancement Note: While the job title is "Graphic Designer," the responsibilities and requirements strongly indicate a role focused on marketing operations creative execution within a B2B SaaS context. The emphasis on digital channels, paid media, performance data, and AI tools points towards a need for a designer deeply integrated with marketing strategy and execution. The "Marketing Operations / Creative Services" category reflects this intersection.

📈 Primary Responsibilities

• Design a diverse range of creative assets for paid digital advertising campaigns across platforms like LinkedIn, Google Ads, and display networks, including A/B testing variations to optimize performance.

• Create visually appealing graphics and layouts for landing pages, website updates, email marketing campaigns, and social media content to drive engagement and conversions.

• Produce and edit video content for various digital platforms (LinkedIn, YouTube, web), incorporating dynamic elements like captions, hooks, and light motion graphics to maximize viewer retention and impact.

• Translate complex product features and data into easily digestible infographics, diagrams, and product visuals that enhance understanding and support content marketing initiatives.

• Develop professional marketing collateral, including whitepapers, ebooks, case studies, and presentations, ensuring adherence to brand guidelines and strategic messaging.

• Collaborate with Digital and Product Marketing teams to align creative output with campaign objectives and evolving market needs.

• Proactively iterate on creative designs based on performance data analytics and feedback from marketing stakeholders to improve campaign effectiveness.

• Utilize AI-powered design tools to streamline workflows, generate creative variations, and identify opportunities for templating and automation to scale output.

• Manage project timelines effectively, prioritizing tasks and delivering high-quality visual assets under pressure in a fast-paced environment.

• Maintain strict brand consistency across all visual materials, ensuring a cohesive and professional brand representation.

📝 Enhancement Note: The responsibilities highlight a strong focus on performance-driven design and integration with marketing strategy. The mention of "AI-Enabled Design Workflow" and "Leverage AI tools" is a key differentiator, suggesting that candidates with experience or aptitude in this area will be highly valued. The emphasis on iterating based on "performance data" underscores the operational aspect of this creative role.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related discipline is preferred.

Experience: 3–5+ years of professional experience in graphic design, digital design, or marketing design, with a proven track record in a B2B environment.

Required Skills:

• Demonstrated proficiency in graphic design principles and visual communication.

• Strong portfolio showcasing a breadth of digital marketing assets and video editing capabilities.

• Expert-level skills in design software such as Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Competency with Canva for efficient asset creation and collaboration.

• Experience with video editing software, including Premiere Pro, After Effects, or similar tools.

• Proven ability to produce high-quality work in a fast-paced, high-volume environment, managing multiple projects simultaneously.

• Practical experience utilizing AI tools within design workflows to enhance efficiency and output.

• Exceptional attention to detail, organizational skills, and ability to manage project deliverables.

Preferred Skills:

• Previous experience in B2B SaaS or the technology sector.

• Familiarity with performance marketing principles and conversion-focused design strategies.

• Basic understanding of web design principles, user interface (UI), and user experience (UX) concepts.

• Experience creating motion graphics and animations for digital content.

📝 Enhancement Note: The experience requirement of "3-5+ years" suggests a mid-level role where candidates are expected to be largely self-sufficient and capable of driving projects with minimal oversight. The emphasis on specific tools like Figma, Adobe Creative Suite, Canva, and video editing software is critical for ATS keyword matching and candidate screening. The preference for B2B SaaS experience and performance marketing knowledge indicates the need for a designer who understands how creative impacts business objectives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital marketing assets, including examples of paid media ads (static and animated), social media graphics, and email campaign visuals.

• Demonstrations of video editing projects, highlighting ability to incorporate captions, motion graphics, and optimize for different platforms.

• Examples of marketing collateral design such as whitepapers, ebooks, or presentations, showcasing layout, typography, and infographic creation.

• Case studies or specific project examples that illustrate how design contributed to marketing campaign success, ideally with quantifiable results (e.g., improved click-through rates, engagement).

Process Documentation:

• Ability to articulate the design process from brief to final delivery, including concept development, feedback integration, and final asset production.

• Documentation or description of workflows used for managing multiple design projects and collaborating with marketing teams.

• Examples of how design processes were adapted to incorporate performance data or A/B testing feedback for iterative improvements.

• Understanding of processes for maintaining brand consistency and ensuring quality control across all creative outputs.

📝 Enhancement Note: For a graphic design role tied to marketing operations, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also an understanding of marketing objectives, digital channels, and performance metrics. The inclusion of AI tools in the portfolio emphasizes a forward-thinking approach to design execution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-5+ years of experience in New York City, the estimated salary range is $75,000 - $95,000 USD per year. This estimate considers the cost of living in New York City, the tech/SaaS industry compensation trends, and the specific skill set required, including video editing and AI tool proficiency.

Benefits:

• Comprehensive Health Coverage options, providing robust medical, dental, and vision insurance.

• Access to other voluntary benefits for personalized coverage.

• Enterprise Udemy membership, offering access to thousands of personal and professional development courses for continuous learning.

• 401K with Company match up to 4%, or an Employee Pension plan, supporting long-term financial security.

• Competitive base pay with potential for a year-end bonus.

• Flexible Paid Time Off (PTO) to promote work-life balance.

• Opportunities for personal and professional growth through charitable donation matching, Volunteer PTO, and Voting PTO.

• Numerous team-building activities designed to foster collaboration in a fun and fast-paced work environment.

Working Hours: Standard full-time engagement, typically around 40 hours per week. While on-site, there may be flexibility depending on project needs and team collaboration requirements.

📝 Enhancement Note: The salary range is an estimation based on the provided experience level, location (New York City), and industry (B2B SaaS/Fintech). The benefits list is directly extracted from the provided "What We Offer" section, organized for clarity.

🎯 Team & Company Context

🏢 Company Culture

Industry: Allvue Systems operates in the Fintech industry, specifically as a leading provider of software solutions for the Private Capital and Credit markets. This context implies a fast-paced, innovative, and data-driven environment where precision and reliability are paramount.

Company Size: Allvue Systems is a growing organization, likely falling into the mid-to-large enterprise category based on its industry presence and comprehensive software suite. This size suggests structured processes, opportunities for cross-functional collaboration, and potential for career advancement within various departments.

Founded: Information on the exact founding date isn't provided, but the company's position as a "leading provider" suggests it has a well-established history and significant market presence, likely evolving through innovation and strategic growth.

Team Structure:

• The Graphic Designer will likely be part of the Marketing department, potentially within a dedicated Creative Services or Digital Marketing team.

• This role will report to a Marketing Manager or Director, with close collaboration expected with Digital Marketers, Product Marketers, and potentially sales enablement teams.

Methodology:

• Allvue champions a culture of "innovative thinking and a desire to build adaptable financial software solutions." For designers, this translates to a need for creative problem-solving and adaptability.

• The company values its team members being "open, accessible, curious and always learning," indicating a supportive environment for skill development and knowledge sharing.

• A focus on "data-driven approach" and "efficiency expectations" suggests that design decisions should be informed by analytics and that processes should be optimized for speed and effectiveness.

Company Website: https://careers.allvuesystems.com

📝 Enhancement Note: The company description highlights a culture of innovation, collaboration, and continuous learning. For a graphic designer, this means an opportunity to work on cutting-edge projects within the fintech space, contribute to a growing brand, and develop new skills, particularly with AI tools.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer, requiring 3-5+ years of experience. It implies a level of autonomy and responsibility for executing design projects with a focus on digital marketing effectiveness. The "AI-Enabled Design Workflow" aspect hints at a role that is evolving with modern design practices.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director. They will work closely with Digital Marketing and Product Marketing teams, requiring strong collaboration and communication skills to ensure visual assets effectively support go-to-market strategies.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, lead generation efforts, and customer engagement through visually compelling digital assets and marketing collateral. Their ability to create high-performing creative for paid media and web channels directly influences campaign ROI and demand generation success.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas such as motion graphics, advanced video editing, or performance marketing design.

• AI Design Leadership: Become a go-to expert within the marketing team for leveraging AI tools in creative production, potentially leading initiatives to integrate new technologies.

• Senior Designer/Art Director Path: With demonstrated success and expanded responsibilities, progression to a Senior Graphic Designer or Art Director role, overseeing more complex projects or guiding junior designers.

• Cross-Functional Transition: Potential to move into roles with a broader marketing focus, such as Marketing Operations Specialist or Digital Marketing Specialist, leveraging design expertise.

📝 Enhancement Note: The growth opportunities are framed around expanding design expertise, adopting new technologies like AI, and potentially moving into leadership or broader marketing roles. This reflects the dynamic nature of marketing operations and creative roles within a growing tech company.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office environment where in-person collaboration is expected. The office is located at 1407 Broadway, 36th Floor, New York, NY 10018, a prime Manhattan location.

Office Location(s): Primary office location is New York City, a major hub for business and technology. This location offers access to extensive professional networks and industry events.

Workspace Context:

• The office environment at Allvue Systems is described as "fun and fast-paced," promoting collaboration through "numerous team building activities."

• A modern design and technology infrastructure would be expected, supporting the use of industry-standard design software and potentially collaborative platforms.

• Opportunities for direct interaction with marketing teams will facilitate clear communication, quick feedback loops, and a shared understanding of campaign goals.

Work Schedule: Full-time, with standard working hours generally expected to be around 40 hours per week. While on-site, the company culture may offer some flexibility subject to project demands and team coordination.

📝 Enhancement Note: The on-site requirement in a major metropolitan area like New York City suggests a dynamic, collaborative office setting. The emphasis on team building and a fast-paced environment points to a culture where designers are integrated into the broader marketing engine.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the resume and portfolio to assess basic qualifications, experience, and design skill alignment.

• Portfolio Presentation & Skills Assessment: Candidates will likely present their portfolio, discussing key projects, design rationale, and their role in achieving marketing objectives. This may include a practical design exercise or a case study focusing on digital marketing assets or video editing.

• Team/Hiring Manager Interview: Discussion focused on collaboration style, problem-solving approaches, understanding of B2B SaaS marketing, and cultural fit with the Allvue team. Questions may probe experience with specific tools and AI integration.

• Final Interview: Potentially with a senior leader, focusing on strategic thinking, long-term career aspirations, and overall alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your skills in digital marketing assets, video editing, and collateral design, specifically for a B2B audience. Prioritize work that shows measurable impact.

• Highlight Process & Impact: For each project, clearly articulate the brief, your design process, the tools used (especially Figma, Adobe Suite, video editors, and AI tools), and the specific results or outcomes achieved. Quantify success where possible (e.g., increased CTR, engagement rates).

• Showcase Versatility: Include examples that span different formats (paid ads, web graphics, email, video, print collateral) to demonstrate adaptability.

• Prepare to Discuss AI: Be ready to discuss how you've used AI tools in your workflow, the benefits, and any challenges encountered.

• Brand Consistency: Emphasize your ability to maintain and evolve brand guidelines across diverse assets.

Challenge Preparation:

• Design Exercise: Be prepared for a timed design challenge that may involve creating a piece of digital marketing collateral or editing a short video clip based on a provided brief. Focus on efficiency, brand adherence, and creative problem-solving.

• Case Study: Develop a concise case study of a past project that highlights your ability to solve a marketing problem through design, detailing your strategic approach and quantifiable results.

• Tool Proficiency: Be ready to discuss your experience with the listed software (Figma, Adobe Creative Suite, Premiere Pro, Canva, AI tools) and how you leverage them for efficient and effective design.

📝 Enhancement Note: The interview process is structured to evaluate both creative talent and operational effectiveness. A strong portfolio that showcases results, process, and tool proficiency, especially with AI, will be crucial. The ability to articulate design strategy and its impact on marketing goals is key.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: For collaborative UI/UX design, prototyping, and efficient asset creation.

• Adobe Creative Suite:

  • Photoshop: For image manipulation and raster graphics.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout design of print and digital collateral like whitepapers and ebooks.

• Canva: For rapid design creation, templating, and potentially empowering non-designers within the organization.

Video Editing & Motion Graphics:

• Premiere Pro: For professional video editing, sequencing, and timeline management.

• After Effects: For creating motion graphics, visual effects, and advanced animations.

AI & Workflow Enablement:

• AI Design Tools: Proficiency or willingness to learn and implement AI tools for tasks such as generating image variations, content ideation, workflow automation, and speeding up repetitive design processes.

Collaboration & Project Management:

• While not explicitly listed, expect the use of project management tools (e.g., Asana, Trello, Jira) and collaboration platforms (e.g., Slack, Microsoft Teams) for communication and workflow management.

📝 Enhancement Note: The tool stack is clearly defined, emphasizing the need for proficiency in industry-standard design and video editing software. The explicit mention of AI tools signals a forward-looking approach to design operations, where leveraging technology for efficiency is a key expectation.

👥 Team Culture & Values

Operations Values:

• Innovation & Adaptability: A drive to develop "adaptable financial software solutions" and embrace "innovative thinking" means designers should be open to new approaches and technologies, including AI.

• Curiosity & Continuous Learning: The company encourages being "curious and always learning." This translates to a designer who actively seeks to improve their skills, stay updated on design trends, and explore new tools.

• Initiative & Ownership: Taking "initiative" and owning "outcomes" means designers are expected to be proactive in their work, contributing ideas and seeing projects through to completion.

• Collaboration & Partnership: Working with "pioneers" and emphasizing "excellent partnership" highlights the importance of strong cross-functional relationships and effective communication.

• Efficiency & Results: The mention of "efficiency" and "exceptional results" indicates a focus on delivering high-quality work that contributes measurably to marketing and business goals.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with Digital and Product Marketing teams, requiring clear communication to translate marketing objectives into visual assets.

• Feedback-Driven Iteration: The culture supports incorporating feedback quickly, suggesting a collaborative design process where constructive criticism is valued for refining creative output.

• Knowledge Sharing: A culture of "always learning" implies an environment where sharing insights, best practices, and new techniques, particularly around design tools and AI, is encouraged.

📝 Enhancement Note: The company's stated values emphasize innovation, learning, and proactive contribution. For a designer, this means not just executing tasks but also bringing creative solutions, embracing new technologies, and working collaboratively to achieve shared business objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Output: The need to produce a high volume of creative assets for various digital channels under tight deadlines can be demanding. Strategies for efficient workflow and prioritization are essential.

• Performance-Driven Design: Translating marketing performance data into actionable design improvements requires analytical thinking and an iterative approach, moving beyond purely aesthetic considerations.

• AI Integration Learning Curve: While AI offers efficiency, effectively integrating and managing AI tools within established design workflows may present a learning curve and require experimentation.

• Maintaining Brand Consistency: Ensuring brand integrity across a wide array of digital assets and campaigns, especially in a fast-paced environment, requires meticulous attention to detail and strong adherence to guidelines.

Learning & Development Opportunities:

• Advanced Design & Video Skills: Opportunities to deepen expertise in areas like advanced motion graphics, complex video editing, or specialized digital design techniques.

• Mastering AI Design Tools: Becoming proficient in cutting-edge AI tools for design, potentially leading to specialized roles or innovative applications within the marketing team.

• Performance Marketing Design: Developing a deeper understanding of conversion rate optimization (CRO) and how design directly impacts marketing campaign performance.

• Cross-Functional Exposure: Gaining insights into broader marketing strategies, product marketing, and demand generation tactics, enhancing understanding of the business context for design work.

📝 Enhancement Note: The challenges highlight the dynamic and demanding nature of a marketing operations-focused design role. The growth opportunities focus on leveraging technology (AI), improving strategic impact (performance marketing), and expanding skill sets within a collaborative environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating digital ad assets for a B2B SaaS product. How do you ensure they are both visually appealing and drive performance?" (Focus on workflow, tool usage, and performance metrics.)

• "Walk us through a project where you used AI tools to enhance your design workflow. What was the impact?" (Be ready to discuss specific AI tools, your process, and quantifiable results.)

• "How do you approach incorporating feedback from marketing stakeholders, especially when it conflicts with your initial design vision?" (Highlight collaboration, communication, and iterative refinement.)

Company & Culture Questions:

• "Based on your understanding of Allvue Systems and the Fintech industry, how would you ensure your designs resonate with our target audience of private capital and credit market professionals?" (Show research into the industry and target audience.)

• "How do you stay updated on design trends, particularly in digital marketing and B2B SaaS?" (Demonstrate a commitment to continuous learning.)

Portfolio Presentation Strategy:

• Storytelling: Don't just show static images; tell the story behind each project. Explain the problem, your creative solution, the tools you used (emphasize Figma, Adobe Suite, video editors, AI), and the results.

• Quantify Impact: Whenever possible, use data to demonstrate the success of your designs (e.g., "This ad campaign saw a 15% increase in CTR," or "The ebook design led to a 20% higher download rate").

• Highlight AI Integration: Clearly point out projects where AI tools were used and explain the benefits.

• Video Showcase: Prepare a short reel or specific video examples that showcase your editing skills, motion graphics, and ability to create engaging video content.

• Brand Alignment: Show examples where you successfully maintained or evolved brand guidelines.

📝 Enhancement Note: Interview preparation should focus on demonstrating not only design skill but also an understanding of marketing objectives, efficiency, and the strategic application of tools, including AI. The portfolio presentation is critical for showcasing tangible results and process.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your comprehensive application through the provided link on the Allvue Systems careers portal.

• Portfolio Customization: Tailor your portfolio to highlight your most relevant work in digital marketing assets, video editing, and B2B SaaS collateral. Ensure it clearly showcases your proficiency with Figma, Adobe Creative Suite, video editing software, and any experience with AI design tools.

• Resume Optimization: Update your resume to prominently feature keywords from the job description, such as "Graphic Design," "Digital Marketing," "Video Editing," "Figma," "Adobe Creative Suite," "B2B SaaS," and "AI Design Tools." Quantify achievements and responsibilities where possible.

• Interview Preparation: Practice articulating your design process, discussing your portfolio projects with a focus on strategy and results, and preparing for potential design challenges or case study presentations. Be ready to discuss your experience with performance marketing and AI integration.

• Company Research: Thoroughly research Allvue Systems, their products, their target market (Private Capital and Credit), and their overall brand presence. Understand their company values and culture to effectively communicate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.