Graphic Designer & Visual Communications Specialist

📍 Job Overview

Job Title: Graphic Designer & Visual Communications Specialist

Company: Montgomery Regional Airport

Location: Montgomery, Alabama, United States

Job Type: FULL_TIME

Category: Marketing & Communications / Creative Services

Date Posted: May 21, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Responsible for conceptualizing, designing, and executing visual assets that define the Montgomery Regional Airport (MGM) brand across all platforms, ensuring brand consistency and professionalism.

• Produce a wide range of creative assets, including digital and print advertisements, terminal wayfinding systems, campaign graphics, brochures, and annual reports.

• Design and physically implement terminal-based visuals, seasonal décor, and promotional displays, requiring a hands-on approach to event setup and signage installation.

• Support air service development, public information, and terminal initiatives by translating complex aviation projects and operational data into compelling visual stories and easy-to-understand infographics.

📝 Enhancement Note: This role is crucial for shaping the public perception and passenger experience of the Montgomery Regional Airport. The emphasis on both digital and physical implementation of visual assets, alongside content creation (photography/video), indicates a hands-on, integrated marketing and communications function rather than a purely digital design role. The "Visual Communications Specialist" aspect highlights the need to convey information effectively, especially for complex aviation-related topics.

📈 Primary Responsibilities

• Brand Stewardship: Maintain and evolve MGM's visual identity across all digital and print platforms, ensuring 100% brand consistency and adherence to established brand guidelines.

• Multi-Channel Asset Creation: Design and produce a variety of creative assets, including digital and print advertisements, brochures, annual reports, social media graphics, and web banners.

• Environmental & Event Graphics: Conceptualize, design, and assist in the physical implementation of terminal-based visuals, including wayfinding signage, promotional displays, seasonal décor, and event branding.

• Campaign Design & Execution: Develop cohesive visual "packages" for marketing campaigns, route announcements, and community initiatives, ensuring consistent messaging across social media, web, and traditional media channels.

• Content Creation (Photo/Video): Capture high-quality photography and short-form video of airport operations, events, and facilities to support marketing and communication efforts.

• Cross-Departmental Collaboration: Partner with various airport departments (e.g., Air Service Development, Operations, Public Relations) to translate technical concepts, operational data, or strategic initiatives into visually engaging and easily digestible infographics and presentations.

• Digital Content Management: Support basic website updates using a Content Management System (CMS) and manage creative workflows to ensure timely delivery of high-visibility projects.

📝 Enhancement Note: The responsibilities clearly indicate a blend of creative design, project management, and hands-on execution. The requirement to "assist in the physical implementation" and "hands-on mindset for setting up physical marketing activities" suggests this role is not solely desk-bound. Collaboration with diverse airport departments implies a need for strong communication and the ability to adapt design approaches to different audiences and technical information.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.

Experience: Minimum of two (2) years of professional experience in graphic design or visual communications.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite: Specifically InDesign, Illustrator, and Photoshop for graphic design and layout.

• Visual Communication: Ability to translate complex information into clear, engaging visual narratives.

• Brand Management: Demonstrated understanding of brand stewardship and maintaining visual identity consistency.

• Project Management: Proven ability to manage multiple design projects simultaneously, prioritize tasks, and meet tight deadlines in a fast-paced environment.

• Communication Skills: Exceptional written and verbal communication skills, including the ability to effectively pitch creative concepts and collaborate with internal stakeholders.

• Portfolio: A professional portfolio demonstrating a range of design styles, technical proficiency, and successful project outcomes is mandatory for consideration.

Preferred Skills:

• Aviation/Transportation/Public Sector Experience: Prior experience working within these industries, understanding their unique communication needs and audiences.

• Hands-on Implementation: Experience in setting up physical marketing activities, event décor, or signage installation.

• Digital Marketing Skills: Experience with social media management platforms, basic website Content Management System (CMS) updates, or creating motion graphics.

• Photography & Videography: Skills in capturing and editing high-quality visual content for marketing use.

• Infographic Design: Proficiency in creating data visualizations and infographics.

📝 Enhancement Note: The "expert-level proficiency" in Adobe Creative Suite is a key technical requirement. The distinction between required and preferred skills highlights that while core design skills are non-negotiable, experience in aviation, physical implementation, and digital marketing will significantly strengthen an application. The mandatory portfolio is a critical component for evaluation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Breadth of Work: Showcase a diverse range of design projects, including but not limited to print collateral (brochures, reports), digital assets (social media graphics, web banners), campaign visuals, and environmental graphics (signage concepts).

• Technical Proficiency: Demonstrate mastery of design software (Adobe Creative Suite) through clean layouts, effective typography, and strong visual hierarchy.

• Brand Consistency: Include examples that illustrate your ability to maintain and evolve a brand identity across multiple touchpoints.

• Problem-Solving: Present case studies or project descriptions that highlight how your design solutions addressed specific communication challenges or met client objectives.

• Impact & Results: Where possible, quantify the impact of your design work (e.g., increased engagement, improved clarity, successful event execution).

Process Documentation:

• Workflow Design: Ability to articulate your design process from initial brief to final delivery, including concept development, client feedback incorporation, and production.

• Project Management: Demonstrate how you manage multiple projects, prioritize tasks, and meet deadlines, potentially through project timelines or workflow diagrams.

• Collaboration Methods: Illustrate how you collaborate with stakeholders, incorporate feedback, and present creative concepts effectively.

📝 Enhancement Note: The portfolio is not just a collection of images but a demonstration of problem-solving skills, technical expertise, and business impact. Candidates should be prepared to walk through their process and explain the rationale behind their design choices, particularly how they align with brand guidelines and project objectives.

💵 Compensation & Benefits

Salary Range: $45,479 - $55,000 per year.

Explanation of Range: This range is based on the provided salary data for the Graphic Designer & Visual Communications Specialist role at Montgomery Regional Airport. It reflects typical compensation for a mid-level creative professional with 2-5 years of experience in a public sector/airport environment within the Montgomery, Alabama region. Factors influencing the specific offer within this range would include the candidate's exact experience, skill set, and performance during the interview process.

Benefits:

• Full-Time Employment: Access to comprehensive benefits typically associated with full-time positions.

• Impactful Work: Opportunity to contribute to a vital public service and see your work visually represented across a significant public space.

• Professional Growth: Exposure to the aviation industry and opportunities to develop skills in a dynamic, essential sector.

• Supportive Team Environment: Collaboration with a Marketing & Communications team and various airport departments.

Working Hours: Expected to work approximately 40 hours per week. Regular availability is required for collaboration, photography, events, and other airport-based projects, indicating a need for flexibility and on-site presence.

📝 Enhancement Note: The salary range is competitive for a mid-level graphic designer in Montgomery, Alabama. While specific benefits are not detailed, the mention of "comprehensive benefits" typical for full-time positions suggests standard offerings like health insurance, paid time off, and potentially retirement plans. The emphasis on "regular availability" for airport-based projects reinforces the on-site nature of the role and the need for flexibility.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aviation / Transportation / Public Sector. Montgomery Regional Airport (MGM) is a key piece of public infrastructure serving the capital city of Alabama, facilitating air travel and supporting economic development.

Company Size: The exact size of the airport