Graphic and Content Designer - Digital Design MY

📍 Job Overview

Job Title: Graphic and Content Designer - Digital Design MY

Company: CIMB Group Malaysia

Location: Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia

Job Type: Full time

Category: Digital Design / Content Creation Operations

Date Posted: 2026-11-05T09:58:31

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of high-impact visual assets, including illustrations, iconography, and motion graphics, to enhance the user experience of CIMB's consumer mobile and web banking applications.

• Collaborate closely with cross-functional teams, including product designers, UX writers, product managers, and marketing specialists, to translate strategic objectives into visually compelling and on-brand digital content.

• Ensure all visual deliverables adhere to CIMB's brand guidelines, accessibility standards, and are optimized for various digital screen resolutions and modes (light/dark).

• Manage the end-to-end design process for digital assets, from conceptualization and creation to handoff and implementation review, ensuring speed to market for product launches and campaigns.

• Contribute to the evolution and maintenance of the design system by developing reusable illustration, iconography, and imagery assets, thereby promoting scalability and reducing rework across the organization.

📝 Enhancement Note: This role is critical for the visual identity and customer engagement strategy of CIMB's digital banking platforms. The emphasis on creating "on-brand, accessible visuals optimised for digital screens" highlights the need for a designer who understands both aesthetic appeal and functional requirements within a regulated financial services environment. The inclusion of "AI-assisted image generation" suggests a forward-thinking approach to design operations, requiring adaptability and a willingness to explore new tools.

📈 Primary Responsibilities

• Design and produce a wide array of visual assets for mobile and web banking applications, encompassing in-app banners, promotional tiles, pop-ups, onboarding screens, empty-state, success, and error illustrations, and feature-launch graphics.

• Develop and maintain consistent, scalable iconography and illustration sets optimized for diverse screen sizes, resolutions, and both light and dark modes.

• Create engaging motion graphics and micro-animations (e.g., Lottie files) to support narrative elements and enhance user delight within the digital product experience.

• Partner with product managers and marketing teams to translate product launch strategies, campaign objectives, and promotional initiatives into compelling in-product and web visuals.

• Adapt master campaign key visuals into various in-product formats, ensuring seamless integration within app layouts, content slots, and technical constraints.

• Manage a concurrent pipeline of multiple design requests, effectively prioritizing tasks against critical release timelines and campaign schedules.

• Diligently apply and champion CIMB brand guidelines across all digital touchpoints, ensuring visual consistency between the mobile app, web platform, and broader brand communications.

• Contribute to the design system by defining and documenting illustration, iconography, and imagery guidelines, while maintaining an organized and well-documented asset library.

• Ensure all visual designs meet stringent accessibility standards, including color contrast, legibility, and collaborate with UX writers on appropriate alternative text for screen readers.

• Collaborate closely with Product Designers to ensure seamless integration of graphics within user interfaces and user flows, enhancing overall UI/UX coherence.

• Work in tandem with UX Writers to synchronize visuals and copy, ensuring clear and effective communication with customers.

• Prepare and hand off production-ready assets in various formats (SVG, PNG, WebP, Lottie) with precise specifications for developers, and conduct thorough implementation reviews to guarantee visual quality and adherence to design intent.

• Coordinate with external agencies and vendors to oversee the creation of campaign assets, verifying that all outputs meet CIMB's brand and quality benchmarks.

• Proactively research and stay abreast of the latest visual design, illustration, and motion trends, as well as competitor activities and benchmarks within the fintech sector.

• Explore and pilot new tools and workflows, including AI-assisted image generation where aligned with bank policy, to enhance asset production speed and quality.

• Analyze asset performance metrics, such as banner click-through rates and A/B test results, in conjunction with product and marketing teams to iteratively refine visual approaches and optimize engagement.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who can operate within a structured, enterprise-level environment, balancing creative output with strict brand and technical requirements. The emphasis on "speed to market," "design system scalability," and "inclusive design" points towards an operations-minded designer focused on efficiency, consistency, and broad user reach.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field, or equivalent practical experience in a professional design capacity. Experience:

• 2-5 years of professional experience in digital graphic design, with a strong focus on UI/UX illustration, iconography, and motion graphics for digital products.

• Proven experience working within established brand guidelines and design systems.

• Experience in the financial services or fintech industry is highly advantageous. Required Skills:

• Graphic Design: Mastery of industry-standard design software (e.g., Adobe Creative Suite - Photoshop, Illustrator, After Effects) for creating high-fidelity visual assets.

• Illustration & Iconography: Demonstrated ability to create custom illustrations and icon sets that are cohesive, scalable, and aligned with brand aesthetics for digital interfaces.

• Motion Graphics: Proficiency in creating animations and micro-interactions using tools like Adobe After Effects and Lottie, to enhance user experience and engagement.

• Digital Design Principles: Deep understanding of UI/UX principles, visual hierarchy, typography, color theory, and responsive design for web and mobile platforms.

• Brand Consistency: Ability to rigorously apply and maintain brand guidelines across all digital touchpoints, ensuring a unified brand experience.

• Asset Management: Experience in organizing, documenting, and managing digital asset libraries for efficient retrieval and reuse.

• Collaboration: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with product managers, designers, writers, and developers.

• Production Handoff: Strong understanding of preparing and delivering production-ready assets with correct specifications for developers.

Preferred Skills:

• Design System Contribution: Experience in contributing to or maintaining design systems, including style guides for illustrations and iconography.

• Accessibility Standards: Knowledge of WCAG guidelines and best practices for creating accessible digital visuals.

• Prototyping Tools: Familiarity with prototyping tools such as Figma, Sketch, or Adobe XD for design integration and review.

• AI-assisted Design Tools: Exposure to or willingness to learn AI-powered design tools for creative exploration and efficiency gains.

• WebP & SVG Optimization: Understanding of web-optimized image formats and vector graphics for digital applications.

• UX Writing Collaboration: Experience working closely with UX writers to ensure a harmonious integration of copy and visuals.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-level role, requiring a solid foundation in core design skills and some experience in applying them within a team or corporate environment. The preference for design system contribution and accessibility knowledge indicates a growing importance of these areas within CIMB's digital operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Visual Asset Showcase: A curated selection of high-quality digital visual assets, including illustrations, iconography, in-app banners, and promotional graphics, demonstrating versatility and technical skill.

• Motion Graphics Examples: Demonstrations of motion graphics and micro-animations (preferably including Lottie examples) that effectively enhance user experience and convey information.

• Design System Contributions: Examples of work that adhere to or contribute to a design system, showcasing consistency in style, scalability, and adherence to guidelines.

• Brand Application: Case studies or examples illustrating how you have applied and maintained brand guidelines across different digital platforms or campaigns.

• Process Optimization Examples: Visuals demonstrating problem-solving through design, such as improving clarity, engagement, or user flow through effective graphic elements.

Process Documentation:

• Workflow Design: Evidence of understanding and documenting design workflows, from brief to final asset delivery, including handoff procedures for developers.

• Asset Optimization: Examples or explanations of how you optimize assets for various digital platforms, considering file size, resolution, and performance.

• Accessibility Implementation: Demonstrations of how accessibility considerations (e.g., color contrast, legibility) are integrated into your design process.

• Collaboration & Handoff: Documentation or examples of successful collaboration with cross-functional teams and efficient asset handoff processes.

📝 Enhancement Note: For a role focused on digital asset creation and integration, a strong portfolio is paramount. The emphasis should be on demonstrating not just aesthetic capabilities but also an understanding of the practicalities of digital design operations: consistency, scalability, accessibility, and efficient handoff to development.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for Graphic and Content Designers with 2-5 years of experience in Kuala Lumpur, Malaysia, the estimated annual salary range is between MYR 50,000 to MYR 85,000. This range can vary based on the candidate's specific skills, portfolio, and final negotiation. Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage for employees and eligible dependents.

• Retirement Savings Plan: Contribution towards a provident fund or similar retirement savings scheme.

• Annual Leave & Public Holidays: Generous paid time off, including annual leave, sick leave, and all gazetted public holidays in Malaysia.

• Professional Development: Opportunities for training, workshops, and courses to enhance design skills, with potential for conference attendance.

• Employee Well-being Programs: Access to wellness initiatives, employee assistance programs, and potentially discounted financial advisory services.

• Performance Bonuses: Potential for annual performance-based bonuses.

• CIMB Employee Benefits: Access to preferential rates on CIMB banking products and services.

Working Hours:

• Standard full-time hours are typically 40 hours per week, usually from Monday to Friday. Specific daily start and end times will be confirmed during the hiring process, with potential for some flexibility depending on team needs and project deadlines.

📝 Enhancement Note: Salary estimates are based on research of similar roles in Kuala Lumpur, considering the specified experience level and the industry (financial services). Benefits are typical for large corporations in Malaysia and are tailored to appeal to professionals in creative and technical roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services / Banking Technology. CIMB Group is a leading ASEAN universal bank, deeply involved in digital transformation to enhance its banking services through technology. This means the design team operates within a highly regulated yet innovation-driven environment.

Company Size: Large Enterprise (CIMB Group is a significant global financial institution with tens of thousands of employees worldwide). This implies structured processes, established brand governance, and opportunities for large-scale impact.

Founded: 1924 (as the Kwong Yik Bank). CIMB has a long history, now heavily focused on modernizing its digital offerings.

Team Structure:

• The Digital Design team likely sits within a broader Digital Banking, Product, or Technology division.

• It's expected to be a collaborative unit, working closely with Product Designers, UX Writers, Product Managers, and Development teams.

• Reporting structure will likely involve a Design Lead or Manager who oversees digital asset creation and UI/UX consistency. Methodology:

• Data-Driven Design: Utilizing analytics and A/B testing results to inform and refine visual asset performance.

• Agile Development Support: Working within agile sprints to deliver assets aligned with product release cycles.

• Design System Centricity: Prioritizing the use and contribution to a centralized design system for consistency and efficiency.

• User-Centricity: Focusing on creating visuals that are clear, engaging, and meet the needs of diverse customer segments.

Company Website: https://www.cimb.com/

📝 Enhancement Note: Operating within a large, established financial institution like CIMB means a blend of tradition and innovation. The design team's role is crucial in bridging the gap between complex financial products and a user-friendly digital experience, requiring a balance of creativity and adherence to corporate standards.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Designer. This role is positioned for an individual who has moved beyond entry-level tasks and can independently manage significant design responsibilities, contribute to process improvements, and potentially mentor junior designers in the future. The scope includes creating core visual assets and influencing design system components.

Reporting Structure: The Graphic and Content Designer will likely report to a Digital Design Lead or Manager, who in turn may report to a Head of Digital Product Design or a similar senior leadership role within the digital transformation or technology division. Collaboration will be extensive with Product Managers, UX Writers, and Frontend Developers.

Operations Impact: The role directly impacts key performance indicators such as customer engagement, conversion rates for campaigns and product features, brand perception, and overall user satisfaction with digital banking platforms. By ensuring visual clarity and emotional connection, the designer contributes to increased customer loyalty and adoption of digital services. The efficiency gains from a well-maintained design system also reduce development time and cost.

Growth Opportunities:

• Specialization: Develop deep expertise in specific areas like motion graphics, illustration for financial services, or advanced design system development.

• Senior Designer/Lead Role: Progress to a Senior Graphic Designer position, taking on more complex projects, leading design initiatives, and mentoring junior team members.

• Product Design Integration: Transition into a broader Product Designer role by deepening understanding of UX research and strategy.

• Design System Management: Move into a role focused on managing and evolving the company's design system.

• Cross-Functional Leadership: Potentially move into roles that require managing design aspects of larger digital transformation projects or leading teams.

📝 Enhancement Note: This role offers a solid foundation for a career in digital design within the high-growth fintech and banking technology sector. Growth paths are clear, emphasizing both deep specialization and broader strategic involvement in product development.

🌐 Work Environment

Office Type: The role is described as "On-site," indicating a traditional office-based work environment at CIMB's facilities in Kuala Lumpur. This setting typically fosters strong team collaboration, spontaneous idea sharing, and direct mentorship opportunities.

Office Location(s): Menara CIMB, Jalan Stesen Sentral 2, Kuala Lumpur Sentral. This is a prime business location in Kuala Lumpur, offering excellent connectivity and access to amenities.

Workspace Context:

• Collaborative Environment: The office space is likely designed to encourage interaction, with meeting rooms, breakout areas, and open-plan workstations.

• Tools and Technology: Access to industry-standard design software and hardware, as well as internal collaboration platforms (e.g., Slack, Microsoft Teams, Jira).

• Team Interaction: Regular opportunities for face-to-face interaction with colleagues, fostering a strong team dynamic and facilitating real-time feedback and problem-solving.

• Professional Atmosphere: A corporate environment with established protocols and a focus on professionalism and delivering high-quality work.

Work Schedule: The standard 40-hour work week (Monday-Friday) is typical. While on-site, there may be opportunities for occasional hybrid work or flexible hours depending on specific project needs and company policy, but the primary expectation is on-site presence.

📝 Enhancement Note: The on-site requirement for this role suggests CIMB values in-person collaboration for creative and technical roles. This environment is conducive to building strong team relationships and facilitating the seamless integration of design work into broader project lifecycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruiter review of resume and portfolio for basic qualifications and alignment with role requirements.

• Technical Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, potentially with a discussion led by a design manager or senior designer. This phase assesses design skills, process, and problem-solving abilities.

• Skills Challenge (Potential): A short, practical design task or case study to evaluate specific skills (e.g., creating an icon set, designing a banner, or a small animation) under timed conditions.

• Cross-Functional Interviews: Meetings with key stakeholders such as Product Designers, UX Writers, Product Managers, and potentially developers to assess collaboration, communication, and cultural fit.

• Final Interview: Discussion with a hiring manager or senior leader to cover strategic thinking, career aspirations, and final decision-making.

Portfolio Review Tips:

• Curate Selectively: Showcase 3-5 of your strongest, most relevant projects that align with the job description's requirements (illustrations, iconography, motion graphics, digital banking context).

• Highlight Process: For each project, clearly articulate the problem, your role, the design process, tools used, challenges faced, and the final outcome/impact. Use visuals to support your narrative.

• Demonstrate Brand Adherence: Include examples that explicitly show how you worked within or contributed to brand guidelines and design systems.

• Showcase Technical Skills: Include examples of optimized assets, Lottie animations, and consistent iconography sets.

• Quantify Impact: If possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., improved engagement, clarity, user feedback).

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Understand the Context: If given a design challenge, thoroughly read and understand the brief. Ask clarifying questions if needed.

• Focus on Process: Even if time is limited, outline your thought process. How would you approach this problem in a real-world scenario?

• Prioritize: For a timed challenge, focus on delivering a core solution that meets the main objectives, rather than trying to perfect every detail.

• Accessibility & Brand: Keep CIMB's brand guidelines and accessibility standards in mind as you work.

• Communication: Be prepared to articulate your decisions clearly and concisely, explaining why you made certain choices.

📝 Enhancement Note: The interview process for a design role in a large corporation like CIMB will likely be structured and thorough, with a strong emphasis on portfolio quality and the ability to collaborate effectively within a corporate framework.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, After Effects are essential for creating and manipulating visual assets, illustrations, and motion graphics.

• Lottie: For creating and exporting lightweight animations for web and mobile applications.

• Figma/Sketch/Adobe XD: While not explicitly mentioned for this specific role, familiarity with one or more of these UI/UX design and prototyping tools is highly beneficial for seamless integration with product design teams and for reviewing UI designs.

Analytics & Reporting:

• Analytics Platforms (e.g., Google Analytics, internal dashboards): Understanding how to interpret data from these platforms to review asset performance (e.g., banner click-through rates, A/B test results) is crucial for continuous improvement.

CRM & Automation:

• Project Management Tools (e.g., Jira, Asana, Trello): For managing design requests, tracking progress, and collaborating with development and product teams.

• Asset Management Systems (e.g., DAM - Digital Asset Management): Familiarity with systems for organizing, storing, and retrieving digital assets.

📝 Enhancement Note: The core technology stack revolves around Adobe Creative Suite and animation tools. Proficiency here is non-negotiable. Familiarity with UI/UX design tools and project management software will significantly enhance a candidate's ability to integrate into the existing workflows.

👥 Team Culture & Values

Operations Values:

• Customer-Centricity: A strong focus on creating intuitive, engaging, and accessible digital experiences that meet the needs of CIMB's diverse customer base.

• Collaboration: Emphasis on working effectively with various teams (product, UX, marketing, development) to achieve shared goals. Open communication and mutual respect are key.

• Innovation & Adaptability: Encouraging the exploration of new tools and trends (like AI in design) while adhering to established brand and security protocols.

• Excellence & Quality: A commitment to producing high-quality, polished visual assets that uphold the CIMB brand's reputation.

• Efficiency & Scalability: Valuing processes and assets that are efficient to produce and scalable across multiple platforms and future needs, often through design systems.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to be active participants in cross-functional team meetings and discussions, providing design input from the early stages of product development and campaigns.

• Constructive Feedback: A culture that encourages giving and receiving constructive feedback on designs to ensure optimal outcomes.

• Knowledge Sharing: Opportunities to share best practices, new techniques, and insights within the design team and with other departments.

• Agile Mindset: Working in an agile manner, adapting to changing priorities and project requirements, and delivering iteratively.

📝 Enhancement Note: CIMB's culture, like many large financial institutions undergoing digital transformation, likely balances a need for structured processes and brand consistency with a drive for innovation and customer-centricity. The design team plays a pivotal role in embodying these values visually.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Corporate Constraints: Navigating strict brand guidelines, regulatory requirements, and technical limitations while still producing innovative and engaging visuals.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering on design requests from various product and marketing teams with potentially competing deadlines.

• Keeping Pace with Rapid Digital Trends: Continuously updating skills and exploring new tools (e.g., AI in design) while ensuring all outputs remain secure and compliant within a financial institution.

• Ensuring Global Brand Consistency: Adapting campaign visuals for a regional ASEAN market while maintaining the core global brand identity.

• Optimizing for Diverse Devices and Modes: Designing assets that perform flawlessly across a wide range of screen sizes, resolutions, and both light and dark user interface modes.

Learning & Development Opportunities:

• Advanced Design Software Training: Access to specialized courses on Adobe Creative Suite, Lottie, and potentially 3D rendering or advanced animation techniques.

• Design System Workshops: Opportunities to learn about and contribute to the development and maintenance of sophisticated design systems.

• Fintech Industry Insights: Exposure to the unique design challenges and best practices within the financial technology sector.

• Accessibility Certification: Pursuing certifications or training in web accessibility standards to further enhance inclusive design capabilities.

• Mentorship Programs: Potential to be mentored by senior designers or to mentor junior colleagues, fostering leadership and knowledge transfer.

📝 Enhancement Note: This role presents an excellent opportunity to hone skills in a high-stakes, regulated environment, focusing on the practical application of design principles for maximum user impact and brand consistency. The challenges are directly tied to the complexities of digital transformation in a major financial institution.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a set of onboarding illustrations for a new mobile banking feature, ensuring brand consistency and accessibility?" (Focus on process, stakeholder collaboration, and adherence to guidelines).

• "Describe a time you had to adapt a campaign's key visual for an in-app banner. What were the constraints, and how did you ensure it was effective?" (Tests understanding of adapting creative for different mediums and technical limitations).

• "How do you prioritize design requests when you have multiple urgent deadlines from different teams?" (Assesses project management, communication, and prioritization skills).

• "What are your thoughts on using AI tools in graphic design? How would you integrate them responsibly within a financial institution like CIMB?" (Evaluates forward-thinking, ethical considerations, and understanding of corporate policy). Company & Culture Questions:

• "What excites you about working for CIMB Group, and what do you know about our digital banking initiatives?" (Shows research and genuine interest).

• "How do you ensure your design work aligns with a company's established brand identity and values?" (Assesses brand stewardship and understanding of corporate culture).

• "Describe your experience working with design systems. What are the benefits, and how do you contribute to them?" (Tests understanding of operational efficiency and consistency). Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why" behind your design choices. What problem were you solving? Who was the audience?

• Showcase Versatility: Highlight projects that demonstrate your range, from detailed illustrations to dynamic motion graphics and effective banner designs.

• Emphasize Collaboration: Mention how you worked with product managers, UX writers, and developers.

• Detail Technical Aspects: Explain your process for asset optimization, file formats, and handoff specifications.

• Quantify Impact: If possible, present metrics or user feedback that illustrate the success and impact of your design work.

• Address Accessibility: Be prepared to discuss how you incorporated accessibility considerations into your designs.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also a strong understanding of operational best practices, brand stewardship, and effective collaboration within a corporate structure.

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📌 Application Steps

To apply for this Graphic and Content Designer position:

• Submit Your Application: Utilize the provided link to submit your resume and a link to your online portfolio.

• Portfolio Customization: Ensure your portfolio prominently features examples of digital illustrations, iconography, motion graphics (especially Lottie), and campaign visuals relevant to the financial or tech industry. Tailor your portfolio to highlight projects that demonstrate adherence to brand guidelines and accessibility standards.

• Resume Optimization: Craft your resume to clearly articulate your experience with the core responsibilities and required skills. Use keywords such as "Digital Design," "Illustration," "Iconography," "Motion Graphics," "Lottie," "Design System," and "Brand Guidelines." Quantify achievements where possible (e.g., "Designed X banners that led to Y% increase in click-through rates").

• Prepare for Portfolio Walkthrough: Be ready to discuss your portfolio projects in detail during interviews. Practice explaining your design process, the challenges you faced, your collaborative efforts, and the impact of your work.

• Company Research: Familiarize yourself with CIMB Group's recent digital initiatives, brand messaging, and their mobile/web banking applications. Understand their target audience and how visual design contributes to their overall strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.