Graphic & Brand Designer

📍 Job Overview

Job Title: Graphic & Brand Designer

Company: The Global Talent Co.

Location: Buenos Aires, Argentina (Remote)

Job Type: FULL_TIME

Category: Creative & Media / Art & Design

Date Posted: 2026-04-15

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the consolidation of existing brand assets into comprehensive brand guidelines and a scalable visual system.

• Develop and document foundational design elements including typography, color palettes, and imagery styles to ensure a cohesive brand experience.

• Drive brand consistency across all digital and physical touchpoints, from social media to marketing collateral.

• Design high-impact visuals for social media platforms and performance-driven ad creatives that align with marketing objectives.

• Collaborate closely with marketing and content teams to translate creative concepts into tangible, engaging visual assets.

📝 Enhancement Note: The role emphasizes systemization and scaling of brand identity, indicating a need for a designer who can not only create but also build foundational frameworks for future brand growth. This is a strategic design role focused on establishing and maintaining brand integrity in a growing remote-first company.

📈 Primary Responsibilities

• Consolidate and organize all existing brand assets (logos, color palettes, fonts, imagery, etc.) into a centralized, accessible repository.

• Develop and meticulously document comprehensive brand guidelines that define the company's visual identity, tone, and usage standards.

• Define and establish a scalable typography system, including font families, weights, sizes, and hierarchy for various applications.

• Create and articulate a defined color system, specifying primary, secondary, and accent colors with their intended use and accessibility considerations.

• Design and document imagery and illustration styles to ensure a consistent visual language across all marketing and communication materials.

• Ensure strict adherence to brand guidelines across all company communications, marketing campaigns, and digital platforms.

• Design engaging and aesthetically pleasing visuals for social media platforms (e.g., Instagram, LinkedIn, Facebook, Twitter).

• Create performance-driven ad creatives for digital advertising campaigns (e.g., Google Ads, social media ads), optimized for engagement and conversion.

• Collaborate effectively with marketing, content, and product teams to understand project requirements and deliver creative solutions.

• Continuously evaluate and refine the brand identity and visual system to adapt to the company's growth and evolving market trends.

• Contribute to the conceptualization and development of creative strategies that enhance brand recognition and impact.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution. The emphasis on "performance-driven ad creatives" and "social media platforms" suggests a need for a designer who understands how visual design directly impacts marketing and sales KPIs, a critical aspect of GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, or a related field, or equivalent practical experience, is highly valued.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on brand identity development and management.

Required Skills:

• Proven ability to develop and implement comprehensive brand guidelines and visual systems from inception.

• Expertise in defining and documenting typography hierarchies, color systems, and design principles.

• Strong creative thinking and conceptualization skills with a refined aesthetic sense and high attention to detail.

• Demonstrated experience designing engaging visuals for social media platforms and digital advertising campaigns.

• Advanced proficiency in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Ability to translate abstract ideas and business objectives into clear, scalable, and impactful visual designs.

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Strong organizational skills and the capacity to manage multiple projects simultaneously under tight deadlines.

Preferred Skills:

• Experience with motion graphics or animation software (e.g., After Effects).

• Familiarity with the technology industry landscape and its specific design considerations.

• Experience working in a remote-first or distributed team environment.

• Basic understanding of UX/UI principles as they relate to visual design.

• Familiarity with project management or collaboration tools like Asana, Trello, or Jira.

📝 Enhancement Note: The "Ideal Candidate" section strongly implies a need for strong foundational design skills coupled with strategic thinking. The mention of "translating abstract ideas into structured, scalable visual systems" points towards a candidate who can think beyond aesthetics to build enduring brand assets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of projects demonstrating expertise in brand identity development and the creation of comprehensive brand guidelines.

• Case studies showcasing the development of visual systems, including typography, color palettes, and imagery style guides.

• Examples of social media graphics and digital ad creatives, highlighting design effectiveness and alignment with campaign goals.

• Demonstrations of how you have ensured brand consistency across multiple platforms and marketing materials.

Process Documentation:

• Showcase examples of how you have documented design processes, from initial concept to final asset delivery.

• Include evidence of workflow optimization or efficiency improvements you've implemented in your design process.

• Provide insights into how you approach collaboration with marketing and content teams to ensure alignment and efficient asset creation.

📝 Enhancement Note: For a role focused on building a brand system, a portfolio that clearly outlines the process behind the design is crucial. Candidates should be prepared to articulate their methodology for asset consolidation, guideline documentation, and cross-functional collaboration, demonstrating not just creative output but also operational rigor.

💵 Compensation & Benefits

Salary Range: $1,800 - $2,400 USD per month, based on a part-time (20 hours per week) commitment.

Benefits:

• Competitive compensation package commensurate with experience and skills.

• Opportunities for professional development and skill enhancement relevant to design and brand management.

• A supportive and collaborative remote work culture that values innovation and individual contribution.

• Access to a community of over 25,000 like-minded marketing professionals through The Global Talent Co.

Working Hours: Part-time, approximately 20 hours per week. The specific schedule can be flexible, allowing for asynchronous collaboration with teams in different time zones, but requires consistent availability for core project needs.

📝 Enhancement Note: The salary range provided is for a part-time role (20 hours/week). For a full-time equivalent, this would translate to $3,600 - $4,800 USD per month. Research into graphic designer salaries in Buenos Aires, Argentina, indicates an average base salary of approximately ARS 300,000 - 600,000 per month for mid-level roles, which with current exchange rates (approx. 900 ARS to 1 USD) would be around $330 - $660 USD per month. However, this role is paid in USD and is remote, with the company being a global hiring platform. Therefore, the provided USD range ($1800-$2400 USD/month for 20 hours) is significantly above local Buenos Aires rates and aligns with international remote work compensation standards for specialized roles, reflecting the company's global hiring model. The benefits package is aligned with typical remote-first tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology Hiring / Human Resources / Global Talent Solutions. The Global Talent Co. operates within the rapidly growing tech talent sector, facilitating remote employment for skilled professionals with innovative global companies.

Company Size: The Global Talent Co. is a fast-growing company. While specific numbers aren't provided, their network of 25,000+ marketing professionals suggests a substantial operational footprint and a significant client base. This scale implies a need for robust internal branding to manage perception and operations.

Founded: The founding date is not specified, but the company is described as "fast-growing" and focused on "bridging the gap between leading global tech companies and amazing global talent." This indicates a modern, forward-thinking approach to employment solutions.

Team Structure:

• The Graphic & Brand Designer will likely be part of a Marketing or Brand team, working closely with marketing managers, content creators, and potentially GTM (Go-To-Market) strategists.

• Reporting structure is likely to be to a Marketing Lead or Brand Manager within The Global Talent Co.

Methodology:

• Data-driven decision-making is implied by the focus on "performance-driven ad creatives" and aligning visuals with "marketing goals."

• Workflow planning and optimization are essential for managing a remote team and ensuring efficient delivery of brand assets.

• Automation and efficiency practices would be beneficial, especially in managing a large network and diverse client needs.

Company Website: https://globaltalent.co/

📝 Enhancement Note: The company's mission to connect global talent with tech companies suggests a culture that values diversity, innovation, and accessibility. For a designer, this means working with a brand that needs to appeal to a broad, international audience and reflect cutting-edge technology.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic & Brand Designer, often referred to as a Specialist or Senior Designer within an operations context. It requires a blend of creative execution and strategic brand system development, moving beyond basic design tasks to foundational brand building.

Reporting Structure: The designer will likely report to a Marketing Manager or Head of Brand at The Global Talent Co., collaborating closely with content creators and GTM specialists. This structure allows for direct impact on marketing initiatives and brand strategy.

Operations Impact: The Graphic & Brand Designer's work will have a direct impact on The Global Talent Co.'s ability to attract clients and talent by establishing and maintaining a strong, professional, and consistent brand identity. High-quality visuals are crucial for GTM efforts, lead generation, and overall brand perception in the competitive tech talent market.

Growth Opportunities:

• Brand System Expansion: Opportunity to grow expertise in developing and managing complex brand systems, potentially leading to a Brand Manager or Senior Brand Designer role.

• Skill Specialization: Development in areas like motion graphics, UI/UX design for internal tools, or specialized digital advertising creative.

• Leadership Potential: With proven success, there's a path to mentoring junior designers or leading design projects for specific campaigns or company initiatives.

• Cross-functional Expertise: Gaining deeper understanding of marketing operations, GTM strategies, and client relations through close collaboration.

📝 Enhancement Note: The role offers a unique opportunity to shape the brand of a growing talent acquisition company. Growth potential lies in strategic brand development and potentially moving into broader marketing operations or leadership roles within a rapidly scaling organization.

🌐 Work Environment

Office Type: Fully Remote. This role is designed to be performed entirely online, offering flexibility and the ability to work from any location within approved regions.

Office Location(s): While the role is remote, the company specifies approved countries for employment, including Argentina and South Africa. This suggests a distributed team model with a focus on talent availability rather than physical office presence.

Workspace Context:

• The workspace will be virtual, requiring a reliable internet connection and a dedicated home office setup.

• Collaboration will primarily occur through digital communication tools (e.g., Slack, Zoom, email) and project management platforms.

• Access to necessary design software and cloud-based collaboration tools will be provided or expected.

• The environment fosters autonomy and self-discipline, with an emphasis on asynchronous communication where possible, balanced with synchronous meetings for key collaborations.

Work Schedule: Approximately 20 hours per week. This part-time schedule allows for flexibility, but candidates must be able to align with core team working hours for critical meetings and project deadlines. The asynchronous nature of remote work means that while fixed hours may not be strictly enforced, responsiveness during key business periods is important.

📝 Enhancement Note: The fully remote nature and part-time commitment are key aspects of this role. Candidates should be comfortable with self-management, strong written communication, and leveraging digital tools for all aspects of their work. The approved countries indicate a structured approach to remote hiring.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit resume and a link to your portfolio.

• Portfolio Review: Initial screening will involve a thorough review of your portfolio to assess design skills, brand system development experience, and overall aesthetic.

• Initial Interview: A conversation with a hiring manager or recruiter to discuss your experience, motivations, and cultural fit. Expect questions about your approach to brand development and remote work.

• Design Challenge/Case Study: Potentially a take-home assignment or a live exercise focusing on a specific brand-related task (e.g., developing a mini-brand guideline based on a brief, or redesigning a social media asset). This assesses practical skills and problem-solving ability.

• Final Interview: A discussion with key stakeholders (e.g., Marketing Lead, Head of Brand) to evaluate strategic thinking, collaboration skills, and alignment with company values.

Portfolio Review Tips:

• Highlight Brand Systems: Clearly showcase projects where you developed or significantly contributed to brand guidelines, visual systems, typography, and color palettes.

• Demonstrate Process: For each project, explain your design thinking, the problem you were solving, your process, and the outcomes. Use visuals to illustrate key stages.

• Showcase Versatility: Include examples of social media graphics and ad creatives that demonstrate an understanding of platform-specific design and marketing objectives.

• Quantify Impact: Where possible, include metrics or results related to your designs (e.g., engagement rates, conversion improvements).

• Tailor to the Role: Emphasize work that aligns with The Global Talent Co.'s mission and industry (tech, global talent).

Challenge Preparation:

• Understand the Brand: Research The Global Talent Co.'s current brand, mission, and target audience.

• Brand Guideline Fundamentals: Be ready to discuss best practices for creating clear, actionable, and scalable brand guidelines.

• Social Media & Ad Design: Prepare to discuss how you approach designing for different digital platforms and campaign objectives.

• Remote Collaboration: Think about how you communicate and collaborate effectively in a remote setting.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-oriented nature of this role within a remote setting. Candidates should prepare to demonstrate not just creative output but also process discipline and strategic brand thinking.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for graphic design and asset creation.

• Brand Guideline Platforms: Familiarity with tools or methods for creating and managing digital brand guidelines (e.g., Adobe Experience Manager, Frontify, or well-structured PDF documents).

• Prototyping/Design Tools (Optional but beneficial): Experience with Figma, Sketch, or Adobe XD for collaborative design workflows and UI elements.

Analytics & Reporting:

• Social Media Analytics: Understanding how to interpret performance metrics from platforms like Instagram, LinkedIn, Facebook, etc., to inform design decisions.

• Ad Performance Tracking: Familiarity with basic metrics for digital ads (CTR, conversion rates) to understand creative effectiveness.

CRM & Automation:

• Project Management Software: Proficiency in tools like Asana, Trello, Jira, or Monday.com for task management and collaboration.

• Communication Platforms: Daily use of tools like Slack, Microsoft Teams, or Google Workspace (Gmail, Drive, Meet) for team communication and file sharing.

• Cloud Storage: Experience with platforms like Google Drive, Dropbox, or OneDrive for file management and sharing.

📝 Enhancement Note: The core requirement is Adobe Creative Suite. However, experience with collaborative design tools like Figma and familiarity with project management software are increasingly important for remote team efficiency and demonstrating an understanding of GTM operational workflows.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to find creative solutions and push the boundaries of brand expression within the tech talent space.

• Collaboration: A commitment to working effectively with diverse teams across different disciplines and time zones.

• Excellence: A dedication to high-quality design, meticulous attention to detail, and consistent brand representation.

• Impact: A focus on creating visuals that not only look good but also achieve specific marketing and business objectives.

• Global Mindset: An appreciation for diverse perspectives and the ability to design for an international audience.

Collaboration Style:

• Asynchronous Communication: Emphasis on clear, concise written communication and documentation to facilitate collaboration across time zones.

• Proactive Feedback: A culture that encourages constructive feedback on design work to refine assets and improve brand consistency.

• Cross-functional Partnership: Working closely with marketing, content, and potentially sales/recruitment teams to ensure brand alignment with all company initiatives.

• Shared Ownership: A sense of collective responsibility for the brand's success, encouraging designers to contribute ideas beyond their specific tasks.

📝 Enhancement Note: The company's mission and remote-first nature suggest a culture that values clear communication, autonomy, and a shared commitment to growth. For a designer, this means being comfortable with remote collaboration tools and contributing to a unified brand vision.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand System Establishment: Building a comprehensive and scalable brand system from existing, potentially disparate assets requires strong organizational and strategic design skills.

• Remote Collaboration Complexity: Effectively collaborating with diverse teams across multiple time zones requires excellent communication and project management.

• Balancing Creativity with Performance: Designing visuals that are both aesthetically pleasing and drive measurable marketing results (e.g., ad performance).

• Maintaining Brand Consistency: Ensuring brand integrity across a growing company with potentially increasing touchpoints and contributors.

Learning & Development Opportunities:

• Advanced Brand Strategy: Deepen expertise in brand architecture, system design, and brand governance.

• Digital Marketing Design: Enhance skills in creating high-performing creatives for various digital channels and campaigns.

• Motion Graphics & Animation: Develop proficiency in animation tools to create dynamic visual content.

• Cross-functional Exposure: Gain insights into marketing operations, GTM strategies, and the broader business objectives of a global talent company.

📝 Enhancement Note: This role presents an opportunity to build a brand system from the ground up, which is a significant challenge and a rewarding growth experience for a designer. The remote aspect also pushes for development in asynchronous communication and virtual collaboration skills.

💡 Interview Preparation

Strategy Questions:

• "How would you approach consolidating our existing brand assets and developing comprehensive brand guidelines?" (Focus on your process, tools, and methodology for organization and documentation.)

• "Describe a time you had to translate abstract business goals into a concrete visual design strategy. What was your approach and the outcome?" (Highlight strategic thinking, problem-solving, and impact.)

Company & Culture Questions:

• "What interests you about The Global Talent Co.'s mission and our role in the global talent market?" (Show research and alignment with company values.)

• "How do you stay organized and manage your workload when working remotely and part-time?" (Demonstrate self-discipline, time management, and communication skills.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each portfolio piece, clearly explain the brief, your role, your design process, the challenges faced, and the results achieved.

• Highlight Brand Systems: Dedicate specific slides or sections to showcase your work on brand guidelines, typography, and color systems.

• Showcase Ad Creatives: Present examples of social media graphics and ad creatives, explaining the strategic intent behind each design and any performance data if available.

• Be Prepared for a Design Challenge: If a challenge is given, approach it systematically, clearly outlining your understanding of the brief, your proposed solution, and the rationale behind your design choices.

• Articulate Your Value: Connect your skills and experience directly to the responsibilities and needs outlined in the job description.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic brand thinking, and operational efficiency, particularly in a remote context. A strong portfolio that clearly articulates process and impact will be key.

📌 Application Steps

To apply for this Graphic & Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio prominently features your experience with brand guideline development, visual systems, social media graphics, and ad creatives. Tailor your presentation to highlight projects that demonstrate strategic thinking and process.

• Resume Optimization: Clearly articulate your experience with Adobe Creative Suite, brand system development, and remote collaboration. Use keywords from the job description and quantify achievements where possible.

• Prepare Your Narrative: Practice walking through your portfolio, focusing on your design process, problem-solving approach, and the impact of your work. Be ready to discuss your experience with remote work and cross-functional collaboration.

• Company Research: Familiarize yourself with The Global Talent Co.'s mission, services, and current brand presence. Understand their role in the tech talent market and how your design skills can contribute to their growth.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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