GEO, SEO & UX Senior Manager (H/F/X)

📍 Job Overview

Job Title: GEO, SEO & UX Senior Manager (H/F/X)

Company: AccorCorpo

Location: Paris, Île-de-France, France

Job Type: Full-time

Category: Digital Performance & E-commerce Operations

Date Posted: September 16, 2026

Experience Level: 10+ Years

Remote Status: Hybrid

🚀 Role Summary

• Drive organic growth and revenue for luxury brand websites through strategic SEO and Generative Engine Optimization (GEO).

• Industrialize GEO capabilities, moving from pilot to a scalable, measurable framework for AI-driven search and assistants.

• Define content and information architecture strategies to enhance discoverability for both traditional search engines and AI.

• Optimize website user experience (UX) and conversion rates (CRO) through data-driven insights and A/B testing.

📝 Enhancement Note: This role is positioned within the E-commerce Performance function, reporting to the E-commerce Performance Director. It focuses on digital channels that represent a significant portion of the business (one-third), with a specific emphasis on organic search performance and the evolving landscape of AI in search. The role requires steering external agencies and internal teams without direct reports, highlighting a strong need for influence and cross-functional collaboration.

📈 Primary Responsibilities

• Develop and execute the SEO strategy for Sofitel, MGallery, and Emblems brand websites, aiming to protect and grow organic traffic and revenue.

• Lead the industrialization of Generative Engine Optimization (GEO) by defining and implementing structured data, semantic markup, and content hierarchy for AI-powered search experiences.

• Define and drive the e-merchandising and content strategy for luxury brand websites to maximize brand understanding, customer engagement, conversion, and revenue.

• Collaborate with Digital Experience and Product teams to optimize website architecture, page layouts, and modules based on best-in-class UX and CRO practices.

• Monitor website performance through regular reporting and dashboards, identifying and prioritizing opportunities for highest impact on organic growth and conversion.

• Establish and communicate website guidelines for hotels, including SEO/GEO best practices, to ensure consistent performance across all brand hotel sections.

• Lead content optimization initiatives in close collaboration with Brand, Marketing, Digital Experience, Business Intelligence, Revenue Management, Commercial teams, and external agencies.

• Stay abreast of emerging trends in AI Search, Generative AI, SEO, digital merchandising, and user behavior to maintain a competitive digital presence.

📝 Enhancement Note: The primary responsibilities emphasize a strategic, hands-on approach to digital performance, particularly in the context of evolving search technologies like Generative AI. The need to "industrialize" GEO signifies a critical operational challenge of scaling a new capability. The role demands strong analytical skills to translate data into actionable recommendations and a collaborative approach to influence product roadmaps and cross-functional initiatives.

🎓 Skills & Qualifications

Education: Bachelor's degree in Marketing, Digital Communications, Business, or a related field. Master's degree or relevant certifications in Digital Marketing or SEO are advantageous.

Experience: 8-12 years of progressive experience in SEO, Digital Performance, E-commerce, Content Strategy, or Digital Merchandising.

Required Skills:

• Proven, hands-on expertise in technical SEO, content SEO, and internal linking strategies for large, multi-market, and multi-language websites.

• Solid understanding of Generative Engine Optimization (GEO) principles and AI-driven search ecosystems, with a clear strategy for scaling and industrialization.

• Strong knowledge of content structuring, information architecture, and technical SEO to enhance discoverability across search engines and AI assistants.

• Demonstrated ability to steer external agencies and consultants, and to influence Product & Tech roadmaps without direct hierarchical authority.

• Advanced analytical skills for translating performance data into prioritized, business-oriented recommendations.

• Excellent communication, presentation, and stakeholder management skills within an international, matrixed environment.

• Fluency in both French and English (written and spoken). Preferred Skills:

• Experience in e-merchandising, website optimization, and digital customer journeys on a transactional e-commerce website.

• Good understanding of UX principles and Conversion Rate Optimization (CRO), including experimentation methodologies (A/B testing, behavioral analytics).

• Hands-on experience with key operations tools: Adobe Experience Manager (AEM), Google Analytics 4 (GA4), Botify, Contentsquare, or The Hotels Network.

• Experience within the Luxury, Hospitality, or Travel industries.

• A strong interest in digital innovation, Artificial Intelligence, and emerging search technologies.

📝 Enhancement Note: The qualifications highlight a blend of deep technical SEO expertise and strategic vision for emerging AI search technologies. The emphasis on influencing without authority and managing external agencies points to a senior role requiring strong leadership and project management capabilities, crucial for operations roles that often bridge technical execution and business strategy.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrable case studies showcasing successful SEO strategy implementation, including technical SEO audits, content optimization, and link-building initiatives.

• Examples of how you have scaled or industrialized new digital capabilities or processes, particularly in the context of evolving search technologies.

• Documentation or presentations detailing the impact of your work on organic traffic, conversion rates, and revenue for previous employers or clients.

• Evidence of defining and implementing content or information architecture strategies that improved website discoverability and user engagement.

• Projects illustrating your ability to collaborate with Product & Tech teams to drive website improvements and feature enhancements. Process Documentation:

• Examples of frameworks or methodologies used for SEO and GEO performance analysis and reporting.

• Documentation outlining your approach to managing and steering external agencies and consultants to achieve specific performance targets.

• Process flows for collaborating with cross-functional teams (Brand, Marketing, Product, BI) on content optimization and digital experience initiatives.

• Case studies demonstrating the application of A/B testing and behavioral analytics to optimize UX and CRO.

📝 Enhancement Note: For this role, a portfolio showcasing the candidate's ability to translate complex technical SEO and GEO concepts into measurable business outcomes is essential. The emphasis on "industrialization" implies a need for process-oriented examples, demonstrating how repeatable, scalable solutions were developed and implemented. The ability to present data-driven insights and influence stakeholders will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Manager in SEO/GEO/Digital Performance in Paris with 8-12 years of experience, the estimated salary range is €70,000 - €95,000 annually. This range accounts for the specialized nature of GEO and AI search, the strategic scope of the role, and the high cost of living in Paris.

Benefits:

• Hybrid working model with a minimum of 2 days on-site per week, offering flexibility.

• Comprehensive health insurance and wellness programs.

• Professional development opportunities, including training, conferences, and certifications.

• Employee discounts across Accor hotel brands worldwide.

• Pension scheme contributions.

• Opportunities for career advancement within a global luxury hospitality group.

Working Hours: Standard full-time hours (approximately 40 hours per week), with flexibility to manage workload and on-site/remote balance.

📝 Enhancement Note: The salary estimate is based on available market data for similar roles in Paris, France, considering the experience level and specialized skill set. Benefits are typical for a large international corporation like Accor in the hospitality sector, with specific emphasis on professional growth and employee perks relevant to the industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Hospitality. AccorCorpo operates a portfolio of 4 exclusive luxury brands (Sofitel, Sofitel Legend, MGallery, Emblems) across 60 countries. This industry context implies a focus on premium customer experiences, brand integrity, and sophisticated digital strategies.

Company Size: Large enterprise, part of the global Accor group. This scale suggests robust infrastructure, established processes, and opportunities for broad impact, but also requires navigating a matrixed organization and driving change through influence.

Founded: Accor was founded in 1963, indicating a long-standing presence and deep expertise in the hospitality sector. This history suggests a stable yet evolving company, with a strong foundation for innovation.

Team Structure:

• The role reports to the E-commerce Performance Director.

• No direct reports; the Senior Manager will steer external agencies (SEO, GEO) and an e-merchandising consultant.

• Close collaboration with internal teams: Product & Tech, Digital Experience, Brand, Marketing, Business Intelligence, Revenue Management, and Commercial teams. Methodology:

• Data-driven decision-making, utilizing analytics from GA4, Contentsquare, and other tools to inform strategy and prioritize initiatives.

• Agile approach to digital development and optimization, involving A/B testing and continuous improvement cycles.

• Cross-functional collaboration to ensure alignment and integrated execution across various departments.

• Emphasis on structured data and semantic markup for enhanced search engine and AI discoverability.

Company Website: https://www.accor.com/

📝 Enhancement Note: Accor's strong emphasis on values like "Passion & pride," "Excellence," "Empowerment," and "Bespoke & free" suggests a culture that values high performance, customer-centricity, and creative problem-solving. For an operations role, understanding these values will be crucial for aligning strategies and collaborating effectively.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Manager position, indicating a significant level of responsibility and strategic input. It's a key individual contributor role focused on specialized digital performance areas (SEO, GEO, UX) rather than direct people management. The role is critical for driving a substantial portion of the company's business through organic channels.

Reporting Structure: Reports directly to the E-commerce Performance Director, providing a clear line of sight into senior digital leadership and strategy. This position requires strong communication skills to effectively brief and influence upwards.

Operations Impact: The role has a direct impact on revenue generated through organic search and direct website traffic, which constitutes one-third of the business. By optimizing SEO and GEO, the Senior Manager will directly influence customer acquisition, brand visibility, and commercial performance for a portfolio of luxury brands.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in Generative Engine Optimization (GEO) and AI-driven search, becoming a subject matter expert in a rapidly evolving field.

• Cross-functional Leadership: Expand influence by leading more strategic digital initiatives and taking on broader responsibilities within the E-commerce Performance team.

• Managerial Potential: With proven success in steering agencies and influencing roadmaps, there's potential to move into roles with direct reports, managing a team of digital performance specialists.

• Industry Expertise: Develop deep knowledge of the luxury hospitality sector's digital landscape, opening doors to senior roles within the industry.

📝 Enhancement Note: This role offers significant growth potential for an operations professional looking to specialize in cutting-edge digital marketing and e-commerce strategies. The emphasis on influencing without direct reports prepares individuals for future leadership roles where strategic guidance and cross-functional collaboration are paramount.

🌐 Work Environment

Office Type: Hybrid working model, requiring a minimum of 2 days per week at the Issy-les-Moulineaux office (Greater Paris). This allows for a blend of in-person collaboration and remote flexibility.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux, France. This location is in the Greater Paris area, accessible to professionals in the region.

Workspace Context:

• Collaborative environment, with opportunities to work hand-in-hand with internal Digital Experience and Product & Tech teams.

• Access to essential operations tools and technologies, including Adobe Experience Manager (AEM), GA4, Botify, Contentsquare, and The Hotels Network.

• Regular interaction with external agencies and consultants, fostering a dynamic work environment that leverages external expertise.

Work Schedule: Full-time, approximately 40 hours per week. The hybrid model allows for some flexibility in structuring the work week, balancing on-site collaboration with remote focus time essential for deep work in SEO and data analysis.

📝 Enhancement Note: The hybrid model is a key aspect of the work environment, reflecting a modern approach to workplace flexibility. For operations roles that involve significant data analysis and strategic planning, the ability to have focused remote work time is crucial, while on-site days facilitate collaboration and team cohesion.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or recruitment team will review applications and conduct initial interviews to assess basic qualifications and cultural fit.

• Hiring Manager Interview: A deeper dive into your experience with SEO, GEO, and digital performance, focusing on strategic thinking and problem-solving. Be prepared to discuss your approach to industrializing GEO.

• Team/Cross-functional Interview: Meet with members of the Digital Experience or Product & Tech teams to assess collaboration style and ability to influence roadmaps.

• Case Study Presentation/Portfolio Review: You will likely be asked to present a case study from your portfolio demonstrating your experience in SEO/GEO strategy, execution, and results. Focus on quantifiable achievements and your process.

• Final Interview: Potentially with the E-commerce Performance Director or a senior leader to discuss overall fit and strategic alignment.

Portfolio Review Tips:

• Quantify Impact: For each case study, clearly articulate the business problem, your strategy, the actions taken, and the measurable results (e.g., % increase in organic traffic, conversion rate uplift, revenue growth).

• Showcase GEO Expertise: Highlight any experience or understanding of Generative Engine Optimization, structured data, and AI search. If you have piloted or implemented GEO strategies, this is critical.

• Demonstrate Process: Explain your methodology for SEO audits, content structuring, agency management, and cross-functional collaboration. Show you can industrialize processes.

• Tool Proficiency: Be ready to discuss your experience with the mentioned tools (AEM, GA4, Botify, Contentsquare) and how you leverage them for analysis and strategy.

• Tailor to Accor: Research Accor's luxury brands and their current digital presence. Frame your examples to show how your skills can address their specific challenges and opportunities.

Challenge Preparation:

• GEO Strategy: Be ready to outline how you would approach industrializing GEO for Accor's luxury brands, considering their specific content and target audience.

• SEO Audit: Prepare to walk through a hypothetical SEO audit for a luxury hotel website, identifying key areas for improvement.

• Agency Management: Discuss your approach to selecting, briefing, and managing SEO/GEO agencies to ensure optimal performance and ROI.

• Stakeholder Alignment: Anticipate questions about how you would gain buy-in and collaborate with various internal teams (Brand, Marketing, Tech) to implement your strategies.

📝 Enhancement Note: The interview process emphasizes practical application of skills and strategic thinking, especially concerning the evolving GEO landscape. A strong portfolio that clearly articulates ROI and demonstrates process optimization capabilities will be highly advantageous.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Experience Manager (AEM): For content management and website architecture. Understanding its capabilities for SEO and UX optimization is key.

• Google Analytics 4 (GA4): Essential for tracking website performance, user behavior, and identifying organic traffic trends. Proficiency in GA4 reporting and analysis is crucial.

• Botify: A leading SEO platform for technical SEO audits, site crawling, and performance monitoring. Experience with such platforms is vital for managing large websites.

• Contentsquare: A digital experience analytics platform for understanding user behavior through heatmaps, session recordings, and journey analysis, supporting UX and CRO efforts.

• The Hotels Network: A platform focused on driving direct bookings and managing online reputation within the hospitality sector. Familiarity with its features for e-merchandising and conversion optimization is beneficial.

Analytics & Reporting:

• GA4 for comprehensive website analytics.

• Botify for in-depth SEO data and technical insights.

• Contentsquare for user behavior analytics.

• Internal Business Intelligence tools for broader commercial and revenue data integration. CRM & Automation:

• While not explicitly listed as primary CRM tools, understanding how SEO and GEO integrate with broader CRM strategies for customer journey mapping and personalization will be advantageous.

• Experience with content management systems (like AEM) implies some understanding of workflow automation for content publishing.

📝 Enhancement Note: Proficiency with this specific stack is highly desirable. The role requires not just using these tools but understanding how they integrate to support a holistic digital performance strategy, from technical SEO to user experience and conversion optimization.

👥 Team Culture & Values

Operations Values:

• Passion & Pride: A deep commitment to the luxury brands and delivering exceptional digital experiences that reflect brand excellence.

• Excellence: A drive to be best-in-class in SEO, GEO, and UX, continuously seeking to improve performance and outcomes.

• Empowerment: Taking ownership of the SEO/GEO strategy and driving initiatives with accountability and a proactive mindset.

• Trust & Transparency: Open communication with agencies and internal teams, valuing feedback for continuous improvement in processes and strategies.

• Bespoke & Free: Applying creativity to tailor strategies for luxury brands and their unique customer journeys, while remaining adaptable to new digital trends.

• Proximity: Maintaining strong communication and collaboration with various departments (Brand, Marketing, Product) to ensure alignment and responsiveness.

Collaboration Style:

• Influence-driven: Working effectively with peers and stakeholders across different departments and agencies, building consensus and driving action without direct authority.

• Data-informed: Basing recommendations and strategies on rigorous data analysis and performance metrics.

• Agile & Iterative: Embracing a continuous improvement mindset, using A/B testing and feedback loops to refine strategies and optimize website performance.

• Strategic Partnership: Cultivating strong working relationships with external agencies, treating them as partners in achieving business objectives.

📝 Enhancement Note: Understanding and embodying Accor's core values will be crucial for success. The collaborative style required suggests a need for strong interpersonal skills, diplomacy, and the ability to build relationships across diverse teams and external partners.

⚡ Challenges & Growth Opportunities

Challenges:

• Evolving Search Landscape: Navigating the rapid changes in search engine algorithms, the rise of AI Overviews, and the implications of regulations like the Digital Markets Act for organic visibility.

• Industrializing GEO: Successfully transitioning Generative Engine Optimization from an agency pilot to a scalable, measurable, and integrated capability across multiple luxury brands.

• Cross-functional Alignment: Gaining buy-in and ensuring consistent execution of SEO/GEO best practices across various internal teams (Brand, Marketing, Product) and hotel-level stakeholders.

• Balancing Agency Steering and Internal Collaboration: Effectively managing external agency performance while fostering strong partnerships with internal Product & Tech and Digital Experience teams.

Learning & Development Opportunities:

• Mastering GEO: Becoming a leading expert in Generative Engine Optimization and AI-driven search strategies within the luxury hospitality sector.

• Advanced Analytics & UX: Deepening expertise in advanced analytics tools like GA4 and Contentsquare, and applying UX/CRO principles for impactful website optimization.

• Strategic Influence: Developing advanced skills in stakeholder management and influencing without authority, crucial for senior operations roles.

• Industry Trends: Staying at the forefront of digital innovation, including AI, machine learning, and their applications in e-commerce and customer experience.

📝 Enhancement Note: This role is at the cutting edge of digital performance, presenting significant challenges but also immense opportunities for professional growth. The ability to adapt, learn, and strategically implement new technologies will be key to overcoming challenges and capitalizing on growth.

💡 Interview Preparation

Strategy Questions:

• "How would you approach industrializing Generative Engine Optimization (GEO) for a portfolio of luxury brand websites like Sofitel, MGallery, and Emblems?" (Focus on process, scalability, measurement, and stakeholder buy-in.)

• "Describe your strategy for protecting and growing organic traffic and revenue in the face of AI Overviews and evolving search engine dynamics." (Highlight technical SEO, content strategy, and AI-specific tactics.)

• "How do you balance the need for a consistent brand experience across multiple luxury websites with the technical requirements for SEO and GEO?" (Discuss information architecture, content hierarchy, and collaboration with brand teams.) Company & Culture Questions:

• "How do Accor's values (e.g., Excellence, Empowerment, Bespoke & Free) influence your approach to digital performance and collaboration?" (Connect your experiences to their stated values.)

• "Describe a time you had to influence a Product or Tech roadmap without direct authority. How did you achieve your goal?" (Focus on data, collaboration, and strategic alignment.)

• "How would you measure the ROI of your SEO and GEO initiatives, and how would you communicate these results to senior leadership?" (Emphasize key metrics, reporting, and business impact.) Portfolio Presentation Strategy:

• Structure: For each case study, use a clear narrative: Problem -> Strategy -> Execution -> Results (quantified).

• GEO Focus: If possible, showcase any GEO-related projects, even if experimental. Detail your understanding of structured data, semantic markup, and AI interaction.

• Process Demonstration: Highlight how you managed agencies, collaborated with internal teams, and used data to drive decisions. Show your systematic approach.

• Tool Integration: Explain how you leveraged tools like GA4, Botify, or Contentsquare to inform your strategy and measure success.

• Luxury Context: Frame your achievements within the context of luxury brands, emphasizing customer experience and brand perception alongside commercial metrics.

📝 Enhancement Note: The interview will likely assess your strategic thinking, technical depth in SEO/GEO, and your ability to drive results through influence and collaboration in a complex organizational structure. Preparing specific examples that showcase your process and impact is crucial.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on SmartRecruiters.

• Tailor your CV and Cover Letter: Highlight your experience in SEO, GEO, digital merchandising, and e-commerce, specifically mentioning your years of experience and proficiency with the listed tools. Emphasize any experience with large, multi-market websites and your understanding of AI-driven search.

• Prepare Your Portfolio: Curate 2-3 key projects that demonstrate your strategic approach to SEO/GEO, process optimization, agency management, and quantifiable results. Focus on case studies where you influenced outcomes without direct reports.

• Research Accor: Familiarize yourself with Accor's luxury brands (Sofitel, MGallery, Emblems), their digital presence, and their stated company values. Understand the competitive landscape in luxury hospitality digital marketing.

• Practice Presentation: Rehearse presenting your case studies, focusing on clear articulation of strategy, process, and impact, and be ready to discuss your approach to industrializing GEO.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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